News (Noticias) Tagged ‘Zumba’

In order to promote a more active and healthy lifestyle among today’s youth, Marinela announces the launch of a limited edition ZumbAtomic DVD series, a new Zumba Fitness dance program created especially for kids. Beginning March 3, 2008, Marinela consumers can collect one of three free ZumbAtomic DVDs inside specially marked boxes of Barritas Fresa and Piña 24-count, and Gancito10-count. Each 20-minute DVD contains four exclusive easy-to-follow ZumbAtomic dances, fun animation and health tips. “The dance steps in ZumbAtomic were created with kids in mind,” says Joan Camerlingo, Marinela brand manager. “ZumbAtomic incorporates easy, yet energetic dance moves that kids will not only have fun dancing to, but they will also get a good workout at the same time. In fact, kids have so much fun learning the steps, they may not even realize they are burning calories and staying fit.” Zumba is a combination of aerobic exercise steps set to Latin rhythms such as Salsa, Merengue and Samba. As the most popular Latin-inspired fitness programs in the U.S., Zumba exercise classes can be found in thousands of health clubs across the country. Until now, Zumba was mostly geared towards adults. Seeing the need to reach the Latino youth in America, Marinela teamed up with Zumba Fitness to create a limited edition series of ZumbAtomic DVDs. ZumbAtomic is Zumba’s revolutionary fitness program for kids, which will be launched in the summer of 2008. “At Marinela, we know the health and fitness of our children are very important,” said Camerlingo. “We saw the incredible growing popularity of Zumba among adults, and we wanted to create a similar first-of-its-kind exercise sensation geared just for kids.” The Marinela ZumbAtomic DVD promotion runs through March 30, 2008, or while supplies last. Marinela is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and also distributes other leading brands such as Mrs. Baird’s, Oroweat, Thomas’, Entenmann’s, Tia Rosa and Bimbo. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico’s Grupo Bimbo, one of the world’s largest baking companies with over 91,000 associates and operations in 18 countries throughout the Americas, Europe and, recently, Asia. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker, BIMBO. More information about Marinela’s full line of products can be found at www.marinelausa.com.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

If logging hours mindlessly on the treadmill doesn’t exactly motivate you to keep with that New Year’s resolution, maybe you need to try dancing.

On the south side of Tucson, a group of people have taken up Zumba, which combines Latin dance and fitness.”*

*From: http://www.kold.com
Traducido: usando Google o Altavista/Babel Fish

Zumba, a Latin-inspired dance, has recently become popular on West Virginia University’s campus. According to instructor Summer Shelton, Zumba was founded in the mid 1990’s by a celebrity fitness trainer from Colombia named Beto Perez.

“One day [Perez] was teaching a class and he forgot his routine music,” said Shelton. “So he had to improvise and just used some of his own music, and Zumba was created.” The tapes Perez used to teach his class that day were composed of traditional Latin salsa and merengue music. According to Zumba.com, Beto rose to the challenge of improvisation and Zumba was born. “*

“Latin dance music fills the exercise room. Its percussive, lively — the kind that makes you want to swivel your hips and move your behind.”

“In 1988, Gloria Estefan and the Miami Sound Machine led the worlds largest Conga line along the streets of Little Havana as she sang their song “Conga” during the Calle Ocho Street Festival, with 119,000 people lining up to shake their bodies to the beat. This year, another record was broken””the Zumba record.

More than 100,000 people participated in the Zumba exercise routine at this years Calle Ocho , breaking the world record.”

“Outside, the air was frigid; the sky bore the flat gray tones of a typically bleak Ohio winter.

Inside, the atmosphere was tropical, the mood was energized, and the beat was decidedly Latin.

Enthusiasts of the Zumba fitness craze lined the lobby, halls and entryway of Studio Zumba in Vandalia. They were eagerly waiting for their master class with Zumba creator Alberto “Beto” Perez to get underway.”

“Shake it”

“Wooo.”

“Now, lets heat it up” Jeanine Achin commands the 13 women in this Thursday afternoon session at the Attleboro YMCAs Texins Activity Center.

The women roll their hips, shimmy, shake, snap little kicks and get down low to the beat of Latin-influenced music: the samba, merengue, flemenco, rumba and cumbia reggae.”

“The security guards at Wright-Patterson Air Force Base were more than a little curious. A package-delivery truck sitting on the edge of a base parking lot was shaking violently.

Warily approaching, the MPs found 35-year-old driver Doug Jones inside–shirtless, sweating and exercising to Latin music pulsing through the vehicle. Jones, on his lunch hour, was practicing Zumba–a brassy, high-octane, Colombian-born dance-aerobics workout that he teaches.”

“Moving around the dance floor, the throng gyrates to pulsating sounds of high-energy Latin music. Hips swing, arms shoot up in the air and heads toss as dancers furiously work the beat.

Todays workout classes are leaving dumbbells behind and using the latest dance moves to enliven routines and social lives.

That fusion of fun and fitness has made Zumba, a Latin aerobic dance program, a success, says Alberto Perlman, chief executive officer of Zumba Fitness in Aventura.”

“Do you know how to Zumba? Would you like to learn?

If you go to www.zumba.com and turn up the sound, youll get a clue from the modern Latino beat and photos of people in exercise garb.

Claudia Williamson-Martí­nez, a 33-year-old married mom of two who lives just south of the Indianapolis-Carmel border, will teach at Zumbathon the next two weekends at the Performing Arts Center of Carmel, 575 W. Carmel Drive.”

“If Alberto Perlman has his way, attendees at next week’s Association of National Advertisers multicultural conference will start the day by gyrating to the Latin rhythm of dance workout craze Zumba, led by a certified instructor Mr. Perlman is sending before his breakout session to explain Zumba to marketers.

A few of them already get it. Kellogg Co. started a three-year “Zumbando con Kellogg’s” program in 2003 that gave away Zumba fitness videos in a promotion on Special K boxes and continues this year in Mexico and Venezuela. Several others, such as Kaiser Permanente and Samy Cos., are using Zumba in grass-roots marketing efforts. “

“But as Zumba hits its stride, the company is finding that others want a piece of its success. A Zumba copycat sprang up in Spain last year while another company registered the Zumba name in Italy.

The moves are disappointing, says Perlman, but underscore that Zumba has become big-time business…”

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