http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:24:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/25/can-a-new-year-change-your-perspective-of-what-it-means-to-be-latino-by-joe-castro-zubi-advertising/ http://www.hispanictips.com/2012/01/25/can-a-new-year-change-your-perspective-of-what-it-means-to-be-latino-by-joe-castro-zubi-advertising/#comments Wed, 25 Jan 2012 18:41:28 +0000 Tomas http://www.hispanictips.com/?p=169855 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/25/can-a-new-year-change-your-perspective-of-what-it-means-to-be-latino-by-joe-castro-zubi-advertising/feed/ 0 http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/ http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/#comments Tue, 28 Jun 2011 15:32:24 +0000 Tomas http://www.hispanictips.com/?p=138175 Tomás @ HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/28/univision-communications-ford-motor-company-and-zubi-advertising-have-teamed-up-to-create-a-national-consumer-promotion-for-the-launch-of-the-all-new-2012-ford-focus-%e2%80%9cte-da-mas%e2%80%9d-i/feed/ 0 http://www.hispanictips.com/2010/10/18/unilever-personal-care-division-selects-zubi-as-hispanic-aor/ http://www.hispanictips.com/2010/10/18/unilever-personal-care-division-selects-zubi-as-hispanic-aor/#comments Mon, 18 Oct 2010 15:55:33 +0000 Tomas http://www.hispanictips.com/?p=105155 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/18/unilever-personal-care-division-selects-zubi-as-hispanic-aor/feed/ 0 http://www.hispanictips.com/2010/09/09/zubi-advertising-promotes-four-media-executives/ http://www.hispanictips.com/2010/09/09/zubi-advertising-promotes-four-media-executives/#comments Thu, 09 Sep 2010 18:25:22 +0000 Tomas http://www.hispanictips.com/?p=98854 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/09/zubi-advertising-promotes-four-media-executives/feed/ 0 http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/ http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/#comments Wed, 30 Jun 2010 21:24:04 +0000 Tomas http://www.hispanictips.com/?p=89027 SABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions to Spanish-dominant Latinos in the United States, joined forces with their first-ever automotive partner, Ford Motor Company, to launch an integrated educational campaign on the car buying process in select markets in California, Texas and Michigan.

The educational initiative was announced at a press conference at the Consulate of Mexico in Dallas, Texas where Consul General Juan Carlos Cue-Vega spoke about the importance of educating the community in-language and in-culture to empower them to make informed decisions, which have a significant effect on the economy.


Joe Zubizarreta, COO of Zubi Advertising, said that "SABEResPODER's involvement with trusted community locations such as consulate offices across the U.S. provides our clients, like Ford, a unique opportunity to connect with the Spanish-dominant Mexican consumer."

SABEResPODER selects topics and develops educational initiatives through on-going community feedback. "The need to educate on the car buying process has been a constant request from the community and we are excited to announce today our partnership with Ford as they have historically demonstrated their leadership in the marketplace and commitment to community," said Raul P. Lomeli-Azoubel, Executive Chairman at SABEResPODER.

David Rodriguez, Multicultural Marketing Manager at Ford, further stated that "Ford is thrilled to be the first automotive manufacturer to partner with SABEResPODER and its community network, and to help inform the Mexican consumer on the automotive buying process. This is a great opportunity to build a bond with this important consumer group at a critical juncture in their lives."

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com .

About Zubi
Founded in 1976 by Hispanic advertising pioneer Tere Zubizarreta, Zubi Advertising is one of the largest independent, privately-held and minority-owned advertising agencies in the country. Today it is the Hispanic agency of record for a number of prominent national blue chip companies that include: American Airlines, Ford Motor Company, Olive Garden, Chase, S.C. Johnson, The J.M. Smucker Company and Winn-Dixie, among others. With over 30 years serving the U.S. Hispanic market and with offices in Miami, Detroit, Los Angeles and Dallas, Zubi Advertising had projected billings of $175 million in 2009. Zubi prides itself on its philosophy of erasing stereotypes, which manifests itself in Zubi's creative work and company culture. Zubi has grown organically throughout the years and currently employs 122 individuals who honor Tere Zubi's legacy of enhancing the image of the Hispanic culture and the advertising profession through their actions and their work. For more information regarding Zubi Advertising, please visit http://www.zubiad.com


About SABEResPODER(R)
SABEResPODER, a targeted Spanish-Language media company, provides corporations, agencies and non-profit entities with powerful and exclusive educational media solutions for gaining incremental customers while empowering consumers to become more informed, confident and active participants in U.S. society. SABEResPODER is the highest rated Certified B Corporation(TM) in the country -- a new type of corporation that uses the power of business to create public benefit. For more information about SABEResPODER, visit http://www.saberespoder.com .

CONTACT: Maylin De Leon, SABEResPODER, (310) 826-3900
Alvaro Cabal, Ford Public Affairs, (972) 334-1875
Susan Osorio, Zubi Advertising, (305) 428-6163
Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/30/saberespoder-ford-motor-company-partner-to-launch-educational-campaign-to-educate-latino-community-on-the-car-buying-process/feed/ 0 http://www.hispanictips.com/2010/03/11/zubi-advertising-shined-at-last-weeks-2010-addy-awards-securing-a-grand-total-of-23-golds-14-silvers-and-a-best-of-show-in-english-print-for-its-ford-focus-%e2%80%9clegs%e2%80%9d-campaign/ http://www.hispanictips.com/2010/03/11/zubi-advertising-shined-at-last-weeks-2010-addy-awards-securing-a-grand-total-of-23-golds-14-silvers-and-a-best-of-show-in-english-print-for-its-ford-focus-%e2%80%9clegs%e2%80%9d-campaign/#comments Thu, 11 Mar 2010 18:32:14 +0000 Tomas http://www.hispanictips.com/?p=78229 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/03/11/zubi-advertising-shined-at-last-weeks-2010-addy-awards-securing-a-grand-total-of-23-golds-14-silvers-and-a-best-of-show-in-english-print-for-its-ford-focus-%e2%80%9clegs%e2%80%9d-campaign/feed/ 0 http://www.hispanictips.com/2009/10/30/top-media-integration-expert-joins-zubi-xavier-mantilla-to-head-agencys-media-and-direct-marketing-practices/ http://www.hispanictips.com/2009/10/30/top-media-integration-expert-joins-zubi-xavier-mantilla-to-head-agencys-media-and-direct-marketing-practices/#comments Fri, 30 Oct 2009 17:38:13 +0000 Tomas http://www.hispanictips.com/?p=65561 Leading US Hispanic agency Zubi Advertising has announced today that Xavier Mantilla has joined the agency as VP of Media Integration. He will lead the full integration of media, direct and digital disciplines at the agency. "Xavier's remarkable expertise in leading 360 degree media efforts for major brands made him a standout candidate for heading up all our integration activities," said COO Joe Zubi. "Our clients will also greatly benefit from his unparalleled experience with the digital space in the US Hispanic market that few, if any, know as well as him." Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis Groupe Group, where he served as Regional Director, managing all multiplatform initiatives throughout Latin America for such brands as Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such digital touchpoints as search and social media, Mantilla's aim is to bring a "platform neutral" approach to leading Zubi's integration efforts. "My belief is that the advertising needs to be where the target lives and breathes, both online and offline--ever present," Mantilla said. "But I will admit that digital is definitely in my DNA." Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather's digital and direct media agency Neo @ Ogilvy, where he led strategic planning and buying for Cisco, IBM and American Express, among other major accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent Spanish and Portuguese, and is a frequent speaker at media and technology conferences throughout the US and Latin America. About Zubi Advertising Zubi Advertising Services, Inc. is a full-service and independent, minority-owned Hispanic agency in the U.S. with a proven 30-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit, Los Angeles and Dallas, Zubi Advertising has projected billings of $175 million in 2009. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, Lincoln Mercury, Olive Garden, JP Morgan Chase, SC Johnson, and Winn-Dixie among others. Zubi Advertising has grown organically to 118 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit www.zubiad.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/30/top-media-integration-expert-joins-zubi-xavier-mantilla-to-head-agencys-media-and-direct-marketing-practices/feed/ 0 http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/#comments Tue, 22 Sep 2009 17:52:05 +0000 Tomas http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/ Procter & Gamble's Pepto-Bismol TV campaign "Love and Hate" by Lapiz won Best of Show/Campaign with two TV spots showing food behaving badly with the message "Don't let the food you love hurt you." Lapiz also won a gold and a silver award for the individual spots "Empanada" and "Cheesecake."

Cine Las Americas picked up Best of Show/Single Ad for "Estratosfera", a spot that promoted a Latin film festival by featuring a delusional speech by former Argentine president Carlos Menem promising to create space shuttles to make the point "If this is our reality, imagine our films." Other LatinWorks ads from the same campaign, all featuring zany but genuine footage from Latin American leaders' speeches, won silver and bronze prizes for radio spots "Muro" about Mexico and "Coca" (Venezuela) and a TV silver for "Fujishock" (Peru).

LatinWorks also won a silver award for Mars' Starburst spot "Llama," and two silver magazine and one newspaper bronze prizes for Active Life's campaign against childhood obesity featuring fat toys. Lapiz also won a gold prize for Partnership for a Drug-Free America, and a bronze for Chase bank.

The winners were announced at an awards show September 18th in Miami at the Gusman Center for the Performing Arts, and will be featured in a special report in Advertising Age magazine Sept. 21. All the winning work can be seen on Adage.com. Ad Age conducts the Hispanic Creative Advertising Awards in partnership with the Association of Hispanic Advertising Agencies (AHAA).

"The creative excellence honored this year was exceptional," said Gisela Girard, AHAA chair and president of Creative Civilization. "This was truly some of the best work in advertising today. It is remarkable to see the evolution in Hispanic-specialized advertising during AHAA's 11-year partnership with Ad Age. The originality and ingenuity of the ads and campaigns was exciting to watch and is truly reflective of the quality work being delivered in our industry. AHAA celebrates the winners and entrants in this year's Hispanic Creative Advertising Awards."

LatinWorks and Lapiz were the two most-awarded agencies in this year's awards, followed by Grupo Gallegos, JWT San Juan and Conill.

Grupo Gallegos' work for Comcast's CableLatino was a close contender for Best of Show after winning two golds, a silver and a bronze. The agency was also awarded a gold and silver for TV spots for the California Milk Processor Board.

JWT San Juan picked up three gold awards, for Cadbury Adams' long-lasting Stride gum, Amnesty International and the Susan G. Komen breast cancer awareness organization.

Conill won seven awards, including five for Toyota, and an innovative campaign for T-Mobile USA that appealed to soccer fans by letting them text advice to their teams that appeared to be relayed to players on the field in real time.

Other golds went to independent agency Adrenalina for Tecate Light, to Casanova Pendrill for its work on UNICEF's TAP Project and to MTV Tr3s for a humorous spot teaching the MTV Tr3s version of Spanglish.

Awards were also won by Alma DDB, Argus, Beans2Beans, The Bravo Group, CreativeOnDemand, De La Cruz & Assoc., Dieste, Draftfcb Puerto Rico, EJE Sociedad Publicitaria, Scpf, The Vidal Partnership and Zubi Advertising.

This year's jury was headed by Mike Alfonseca, the founder and creative director of independent agency Kraneo in the Dominican Republic, and included Mauricio Galvan, managing partner/executive creative director at The Vidal Partnership and outgoing president of Circulo Creativo; Daniel Marrero, founder of CreativeOnDemand and chairman of AHAA's creative committee; Carlos Tourne, chief creative officer of Dieste; Carlos Boughton, brand director for Tecate equity and Rebeca Vargas, SVP, marketing director, multicultural segment head at JPMorgan Chase. The interactive category was judged by a separate jury of digital experts consisting of Miguel Angel Calderon, creative director of GrupoW in Mexico; Andrea Arnau, director of interactive at Alma DDB and Eduardo Cintron, a creative director at Lapiz.

About AHAA :

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's more than 46 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of nearly $1 trillion. Visit www.ahaa.org for more information.

About Advertising Age:

Ad Age (www.adage.com), part of Crain Communications, is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/22/top-honors-for-best-of-show-were-awarded-to-lapiz-and-latinworks-at-the-11th-annual-advertising-age-hispanic-creative-advertising-awards/feed/ 0 http://www.hispanictips.com/2009/06/11/american-airlines-targets-us-hispanic-consumers-with-launch-of-national-advertising-campaign-commercial-included/ http://www.hispanictips.com/2009/06/11/american-airlines-targets-us-hispanic-consumers-with-launch-of-national-advertising-campaign-commercial-included/#comments Thu, 11 Jun 2009 17:24:38 +0000 Tomas http://www.hispanictips.com/?p=54152 "American Airlines this week launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American's business and to better serve the booming Latino population.

With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs - connecting them to business associates and loved ones in any part of the world.

"American has had a commitment to this important demographic for decades," said Dan Garton, American's Executive Vice President - Marketing. "As the leading U.S. airline serving Latin America, as well as a founding member of the oneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business."

The campaign - conceived by American's longstanding U.S. Hispanic agency, Zubi Advertising Services, Inc. - will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media. The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world's first loyalty program and consistently recognized as the best in the industry.

American's Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic.

In just 19 years, American Airlines has become Latin America's premier airline, offering more flights to more destinations than any other carrier.

Additionally, American recently added new service to Madrid, Spain, launching nonstop flights from Dallas/Fort Worth International Airport in May. American also flies to Madrid from Miami, and to Barcelona, Spain, from John F. Kennedy International Airport in New York. "In each family, we want to be the enabling force for traveling," said Roger Frizzell, American's Vice President - Corporate Communications and Advertising. "We want to be the airline that provides access to all those familiar and familial places - soccer games, business events, and reunions. And we want travelers to know our AAdvantage program has the right scope and the right value for families."

AAdvantage members can earn miles toward travel in a variety of ways:

* Each time they purchase an eligible published-fare ticket and fly on American Airlines, AmericanConnection, American Eagle or any of the more than 20 airline partners.
* By flying on an eligible published-fare Business Class or First Class ticket on American Airlines or any of its partners with additional bonus miles as follows:
o An additional 25 percent of flight mileage flown in Business Class, or
o An additional 50 percent of flight mileage flown in First Class.
* When staying at AAdvantage hotel partners or renting a car from a partner company - including more than 30 hotel partners representing more than 60 brands and all eight major car rental agencies.
* By making purchases at more than 200 retail and financial partners or by using any of over 100 affinity card products worldwide.

And, thanks to recently-launched One-Way Flex Awards, customers now have even more flexibility in how they use their miles. The One-Way Flex feature gives AAdvantage members more options when redeeming award travel:

* Members can now combine different classes of service or peak/off-peak awards to meet their specific needs.
* Customers can even use miles on a one-way basis at half the round-trip mileage requirement.

Approximately 41 percent of U.S. Hispanics live in American Airlines hub cities and American Airlines has been a longstanding partner with the local and national Hispanic community. American's commitment to Hispanic consumers is evident in its bilingual sales force and its participation in organizations and support for causes that make a difference in the lives of Hispanics.

The company's policies and actions, combined with the accolades it has earned over the years, demonstrate its leading role in the industry. Hispanic Business magazine recently named AMR Corp. - parent company of American Airlines and American Eagle - as one of its "Diversity Elite 60," for its commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity. And in April, DiversityMBA Magazine named American Airlines one of the best places for diverse managers to work.

As a founding member of the oneworld alliance, American offers unparalleled flight choices on one of the world's largest global route networks, the AAdvantage program, and Admirals Clubs lounges at more than 40 airports throughout the world.

And customers can book their travel or check their mileage account balance by visiting American's Web site at www.AA.com; enroll in the AAdvantage program at www.aa.com/enroll, or go to www.aa.com/mismillas, if they prefer Spanish, to check on their miles or enroll." HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/06/11/american-airlines-targets-us-hispanic-consumers-with-launch-of-national-advertising-campaign-commercial-included/feed/ 0 http://www.hispanictips.com/2009/06/04/zubi-wins-a-2009-effie-award/ http://www.hispanictips.com/2009/06/04/zubi-wins-a-2009-effie-award/#comments Thu, 04 Jun 2009 19:35:24 +0000 Tomas http://www.hispanictips.com/?p=53646 "The Effies has announced that Zubi Advertising has won a Silver for its Ford SYNC Integrated Campaign in the Hispanic Category in the North American competition. The campaign, which features Grammy Award-winning Latin pop star Juanes, is Zubi's latest non-traditional, below-the-line campaign with a strong focus on digital.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090603/CL24652 )

"Effies have always been the gold standard to judge the success of a program," said COO Joe Zubi. "To win one during these challenging economic times makes it even more rewarding."

Developed by Microsoft, SYNC is a voice-activated in-car communication and entertainment system for a user's mobile phone and digital music player. Unlike other competitive voice-activated systems, SYNC's ability to understand various Spanish accents is key for the US Hispanic Market, where consumers have various countries of origin, and varying degrees of acculturation and language proficiency.

"Juanes was the perfect fit to launch SYNC in the Hispanic Market," said David Rodriguez, Ford multicultural marketing manager. "Staying connected to friends and music is part of everyday life for our tech-savvy Hispanic target, and SYNC brings this power to Ford drivers."

As official sponsor of Juanes' 2008 World Tour, Zubi developed a program with the Colombian singer-songwriter as the centerpiece to deliver the SYNC message to the marketplace, educate consumers about the product, and entice them to test-drive SYNC-equipped Ford vehicles at Ford dealerships. The program achieved a 30 percent conversion rate of qualified leads to test drives - 15 times the industry average.

The program included the following elements:
- In-concert integration with "SYNC Zones" at every Juanes concert location
- Destination website with exclusive video content and functionalities
- Online sweepstakes with instant win trivia game and a VIP concert
experience Grand Prize
- A robust digital media plan including display banner ads, video-banners,
paid search, and publisher-driven email blasts
- Print advertising to support the in-concert and online activities
- Spot radio in the high-Hispanic density tour stops
- Talking billboards and text-messaging components

About Zubi Advertising
Zubi Advertising Services, Inc. is a full-service and independently owned Hispanic agency in the U.S. with a proven 36-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit, Los Angeles and Dallas, Zubi Advertising has projected billings of $175 million in 2009. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, JP Morgan Chase, Lincoln Mercury, Olive Garden, SC Johnson and Winn-Dixie among others. Zubi Advertising has grown organically to 122 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit www.zubiad.com.

Media Contact:
Michelle Cobas
305.428.6111
mcobas@zubiad.com " HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2009/06/04/zubi-wins-a-2009-effie-award/feed/ 0