News (Noticias) Tagged ‘Zubi Advertising’

In what is possibly the largest one-time, cross-platform upfront deal between a Hispanic media agency and a Hispanic TV network in history, Zubi Advertising of Miami and Univision have completed an all-encompassing media advertising deal approaching $80 million.

The deal includes advertising on all three Univision TV networks–Univision, TeleFutura and Galavision–as well as 64 Univision owned-and-operated TV stations, Univision radio stations and the online units of all those properties (plus mobile). It was hammered out by the sales team at Zubi Advertising and by Peter Lazarus, executive vp of network sales at Univision; and Carlos Deschapelles, senior vp of Univision network sales.”*

St. Jude Children’s Research Hospital(R), the premier pediatric cancer research center, celebrated its sixth annual FedEx/St. Jude Angels & Stars Gala by honoring Emilio and Gloria Estefan for their commitment to international healthcare, the local community, and the music and entertainment industry. The star-studded event took place on May 17, at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County

On the red carpet, St. Jude patients rubbed elbows with some of the brightest stars from the Latin music and entertainment industry who came to support Daisy Fuentes, celebrity chair, and her fight against childhood cancer. More than 550 guests were treated to live performances by Luis Fonsi, Jeremías and Valeria Gastaldi. During the night’s entertainment, Emilio Estefan took to the stage alongside Victor Manuelle for an unforgettable impromptu performance. Among the other celebrity guests who came to support St. Jude were Candela Ferro, Khotan Fernandez, Fanny Lu, Ana María Canseco, Lili Estefan, Génesis Rodríguez, María Celeste Arrarás and philanthropist Adrienne Arsht.

“It was truly wonderful to see the Hispanic community of South Florida come together to support St. Jude,” said John P. Moses, Chief Executive Officer for ALSAC, the fundraising organization of St. Jude. “Thanks to the supporters and sponsors of this gala, St. Jude is able to provide hope for sick children and their families from all over the world.”

The money raised from this event will help St. Jude continue its groundbreaking research and lifesaving care for children from across the country and around the world who are battling cancer and other deadly diseases. Two other special guests for the evening were St. Jude patients Lucas Solberg and Stephan Boehme Gutierrez, who shared their story of survival with guests. The gala also included a cocktail reception and silent auction, which included a shopping spree at Saks Fifth Avenue and dinner for 10 with artist Romero Britto.

The Estefans join other top Latin artists and entertainers who have supported the lifesaving mission of St. Jude over the past few years, including Antonio Banderas, Jimmy Smits, Daisy Fuentes, Cristian Castro, Luis Enrique, José Feliciano, Luis Fonsi, Jeremías, Fanny Lu, Carlos Ponce, Gilberto Santa Rosa and the late Soraya.

Gala sponsors included FedEx Express, Stanford Financial Group, Universal Music Latino, VISA International, Univision Radio, Anthony R. Abraham Foundation, Maya, Southern Wine and Spirits of South Florida, Sea Latino, The “M” Point, KPMG, Yahoo! Telemundo, Telefonica, DDB, Car Factory Outlet, Lopez-Cantera Foundation, CB Richard Ellis, Coors Brewing Company, Inktel Direct, Jefferson Lee Ford III Memorial Foundation, Zubi Advertising, The Paper Fetish, The Miami Herald, Ocean Drive en Español, Merrill Lynch, Leon Medical Centers and Grey Goose Vodka.

For more information on this event, or for information on next year’s gala, please call 1-800-278-3383 or visit www.stjude.org/miamigala.

ABOUT ST. JUDE CHLDREN’S RESEARCH HOSPITAL
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee. St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.”*

AHAA Chairman Jose Lopez-Varela Announces Members of PPM Council

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM: 13.01, +0.02, +0.15%), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accurately represents the Hispanic population and their listening behavior.

Members of the AHAA Council on PPM were announced, and those present recognized, at the Radio Ink Hispanic Radio Conference in Miami today. Members include:

Gloria Constanza

Partner, Chief Contact Strategist - d. Exposito & Partners

Jim Irvine

Sr. Director of Media Strategies - Lopez Negrete Communications

Tracy Decker

EVP, Media Director - GlobalHue

Tomas Ruiz

Director of Media Buying - Bromley Communications

Nancy Tellet

VP, Director of Media & Strategic Planning - Siboney

Oswald Mendez

Managing Partner, Integrated Communications - The Vidal Partnership

Jeanette Millan

Activation Director - MV 42��

Lula Olmedo

Media Director - Zubi Advertising

Raul Lopez

President - Phoenix Multicultural

Jeff Lieberman

President, Radio Division -Entravision

Ceril Shagrin

Senior Vice President, Corporate Research - Univision

Belia Jimenez

Director, Multicultural Research - ABC Radio Networks

Kathleen Bohan

VP, Research & Marketing - Univision Radio

Pio Ferro

National Program Director - Spanish Broadcasting System (SBS: 54.85, -1.05, -1.87%)

Stacie de Armas

Director, Office of Multicultural Business Affairs - Arbitron

Bob Patchen

Chief Research Officer - Arbitron

“We’ve assembled a team of Hispanic advertising and media heavy hitters that understand the critical importance of moving to electronic measurement while maintaining the integrity of our market,” says Lopez-Varela. “The preliminary launch of PPM resulted in enormous declines in Hispanic radio audience size, station rankings, and time Hispanics spent listening to their favorite stations. Members of our industry have cited multiple flaws in the methodology, measurement (exposure to radio signal versus preference), design and implementation which all will be addressed by the AHAA Council on PPM.”

Next steps for the Council will be a meeting of all representatives to lay out the concerns in-depth and begin developing a path to effective adoption of the new rating system. “Without reform, PPM implementation could have serious consequences for the Hispanic advertising and media industry,” says Sanchez. “The Council will be a forum to unite our issues, identify problem areas and try to create resolution that will benefit everyone.”

Lopez-Varela chose to make the announcement at The Radio Ink Hispanic Radio Conference following a panel discussion in which both he and Sanchez participated. The Radio Ink Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio and focuses on the issues, challenges and opportunities that Hispanic radio broadcasters face in serving their communities and their advertisers. “PPM is a hot topic at the conference and we want to ensure our media partners that AHAA is taking bold steps to ensure we are connected on this issue.”"

Jackie Bird, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) and president/CEO of Winglatino, stepped down from her association post in the annual transition of leadership to a new executive on Friday. Jose Lopez-Varela, CEO of ADN Communications in Miami will spearhead the efforts of the Hispanic advertising industry during the coming year in his new role as AHAA chairman. Gisela Girard, president and COO of Creative Civilization — An Aguilar/Girard Agency in San Antonio assumes the position of chair-elect and will take office as chair next April. Jessica Pantanini, COO of Bromley Communications and former AHAA Treasurer has been named the new Vice Chair, appointed to observe and participate in executive committee activities and decisions in preparation for the role of Chair-Elect next year.

During the 12 months under Bird’s charge, the association tipped the 100-member agency mark and revised the strategic initiatives outlined two years earlier by the Board of Directors. Some of AHAA’s key accomplishments under Bird’s direction include implementation of the first annual AHAA salary survey specific to Hispanic marketing agencies; creating a partnership with Simmons Research and conducting qualitative and quantitative research supporting the Latino Identity project; publishing, with AdAge, a magazine supplement on the Hispanic advertising industry and AHAA; meeting with legislators to gain support for unbundling government contracts; executed a partnership with Nielsen to analyze what advertisers are spending in the Hispanic market versus the general market and will be releasing the results in May; and, plans to re-design the AHAA Web site.

AHAA taps into the expertise of its members and gains fresh perspectives for the association through its committee structure — marketing communication; membership; research; public policy; creative; and touchpoint (media) — developed and implemented Board-approved plans with an overarching emphasis on reaching and influencing corporate America. “With the support of so many members and volunteers, AHAA achieved great things this year,” says Bird. “But there is so much more to accomplish in these very exciting and challenging times our industry is facing. We must remain robust and dynamic in our approach to reach and influence corporate executives.”

Lopez-Varela and the newly elected officers, Girard, Pantanini, will form the executive committee joined by Carl Kravetz, chief strategic officer of cruz/kravetz:IDEAS and new AHAA Treasurer, and Patricia Gaitan, president of Chambers, Lopez and Gaitan and new AHAA Secretary. Bird will serve on the executive committee as well as Immediate Past Chair. They will continue to implement the strategic focus of the association based on the framework Bird and the Board created last year. Under the new leadership, the association will continue to make access to the C-suite the number one priority while adding more value to AHAA membership. Lopez-Varela wants to ensure that a large majority of active and new advertisers use AHAA member agencies for their marketing communications programs and spend a fair share of their budgets targeting the Hispanic market.

“I want to take the same approach with AHAA this year as we have taken at this conference — continually rebooting and embracing new approaches,” says Lopez-Varela. “I promise you that we will consistently examine the execution of each element relative to our goals to ensure our thinking is always fresh, inspired and relevant. Our next priority is to increase the significance of AHAA to you, our members. We want to provide the best-in-class tools and information to enhance our competencies so that our agencies are consistently sought and consulted for our expertise and knowledge of the Hispanic market.”

Having moved through the ranks of AHAA leadership, Lopez-Varela understands the importance of maintaining stability and a single long-term focus for the organization while inviting new ideas and volunteers to the table. The AHAA Board established the Vice Chair position, which Lopez-Varela held two years ago, to help facilitate this continuity of vision.

Joining the Board this year are Carlos Garcia, of Garcia 360°, Matias Perel, CEO of Latin3, Ingid Otero Smart, president of Anita Santiago Advertising, Inc., and Daniel Marrero, Founder of CreativeOndemanD (COD). Continuing to serve on the Board are: Joe Zubizaretta, executive vice president of Zubi Advertising, and Daisy d’Exposito, d’Exposito & Partners. After serving two, three-year terms, Board members Manuel E. Machado, CEO/co-chairman of MGS Communications and Alex Lopez Negrete, CEO of Lopez Negrete Communications will turn over their duties as Board members to the newly elected officers.

“It has been an honor to serve our association and to learn from these exceptional professionals and wonderful friends,” says Bird. “The dedication and commitment of these individuals is remarkable and I have tremendous respect and admiration for each of them. I look forward to continuing to serve AHAA and appreciate the continued support of members.”

For a copy of Lopez-Varela’s transition speech or to learn more about Hispanic advertising trends, please contact Elinor Kinnier, 703-610-0204 or visit

*From: http://sev.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

WaMu (NYSE:WM - News) today announced the Hispanic component of its newly-launched Whoo hoo!™ marketing and advertising campaign that taps into customers’ emotional reactions to capture the essence of what it feels like to bank at WaMu.

The fully integrated Hispanic marketing campaign – which spans TV, print, outdoor and radio communications - conveys the emotional appeal of the unique WaMu brand. The TV ads focus on the customer’s Whoo hoo! Moment: a dream-like state where customers visualize moments of personal elation in response to learning about WaMu products and services.

The new campaign brings WaMu’s brand values to life: A company that lives to simplify banking and do it with a smile.

In one Spanish-language TV ad, a skinny guy goes into a dream-like state after learning that a WaMu Free CheckingTM account is really free and doesn’t require direct deposit. He envisions himself in a tug-a-war with a strong man at the World’s Strongest Man Contest. As the camera shot widens, the crowd at the event sees that the skinny guy is gaining on his opponent because he’s being helped by WaMu employees.

“Whether it’s been in focus groups or surveys, we know we always outperform our peers when it comes to being emotionally relevant to people,” said Genevieve Smith, chief marketing officer for WaMu. “We truly care about our customers, stand by their side and give something back. We created a campaign that reflects this commitment.”

The campaign is designed to operate seamlessly across business lines, delivering the brand consistently. The first TV and print ads reflect the benefits of the WaMu Free Checking account.

The Whoo hoo! campaign conveys WaMu’s brand philosophies, including:

* The numbers are in your favor. “Las cuentas a tu favor”
* We’re on your side. “Estamos de tu lado”
* We give you something back. “Te damos algo a cambio”

TBWA\Chiat\Day, Los Angeles, developed the Whoo hoo! campaign and is responsible for the general market TV, print, radio and outdoor executions, media planning and campaign strategy. WaMu’s Hispanic agency, Zubi Advertising, executed the Hispanic campaign by adapting Chiat/Day’s creative platform and adding cultural insight to the Whoo hoo! moment.

Additional TV spots will be aired as the campaign moves forward, with a second spot planned for airing beginning on March 24.”

Zubi Advertising, a full-service and independently owned U.S. Hispanic Agency, has launched an integrated Hispanic advertising campaign for American Airlines to reach Latino travelers. As an evolution of the American Airlines classic campaign “We Know Why you Fly,” the brand’s main goal is to reach Latinos this travel season knowing that they travel abroad to visit their families and friends for the holidays. The campaign features, radio, online, out-of-home and TV, which will air in major Spanish-language networks, such as Univision, Telemundo and Telefutura. “*

Online music community Cyloop.com announced today it has been chosen by Zubi Advertising, a leading independently owned Hispanic agency, to create and host a custom community for SYNC, a Ford-exclusive technology that uses voice commands to play music and place phone calls.

The SYNC community, www.cyloop.com/sync (mobile version: m.cyloop.com/sync), highlights SYNC’s ability to manage and play favorite songs whenever and however consumers want. The community includes on-demand music streaming for free; widgets that users can embed in their favorite online destinations, and information in both English and Spanish about the SYNC product.

Through Cyloop’s unique technology, the site will also feature the playlists of a mix of renowned and up-and-coming Latin music artists, so that fans can listen to their artists’ favorite music for free. Also, as part of the campaign, Hoodiny developed a custom Facebook(R) application that users can add to their Facebook(R) profiles in order to seamlessly access the SYNC playlists and listen to the full-length tracks, also for free.

“This new technology underscores the way entertainment everywhere, including inside our cars, is becoming more immersive and interactive,” said Demian Bellumio, CEO of Hoodiny Entertainment Group, the parent company of Cyloop.com. “Cyloop is excited to work with Zubi Advertising to be SYNC’s online community and to feature a great roster of stars who are sharing their favorite Cyloop music with fans.”

The artists featured on SYNC’s community site are Colombian pop sensation Fanny Lu; rising star Alicastro; LU, pop-rockers from Mexico who are favorites across Latin America; Locos por Juana, whose mix of reggae, cumbia, urban and rocks sounds have made them international stars; Black Guayaba, Latin Grammy-nominated rockers from Puerto Rico; and Jeremías, another rising star who’s generating buzz with his poetic brand of music.

About Zubi Advertising
Zubi Advertising Services, Inc. is a full-service and independently owned Hispanic Agency in the U.S. with a proven 30-year track record of award-winning U.S. Hispanic Market branding campaigns. Headquartered in Miami with offices in Detroit, Los Angeles and Dallas, Zubi Advertising has projected billings of $195 million in 2007. Zubi Advertising is proud to serve its extensive client list, which includes American Airlines, Ford Motor Company, Lincoln Mercury, Olive Garden, Washington Mutual, SC Johnson, and Winn-Dixie among others. Zubi Advertising has grown organically to more than 100 employees who are dedicated to enhancing the image of the Hispanic culture and the advertising profession through their actions and work. For more information, please visit www.zubiad.com.

About Hoodiny Entertainment Group, LLC
Hoodiny Entertainment Group (“Hoodiny”) is a full-service digital entertainment and content production company. Through its four main subsidiaries, Cyloop.com, Hoodiny Digital, Hoodiny Interactive, and Hoodiny Productions, Hoodiny bridges a digital gap by providing a wide array of leading edge digital entertainment solutions to traditional media companies and telecom providers. Cyloop.com connects artists and fans worldwide through its unique digital user-experience featuring exclusive content from independent and major label artists. Hoodiny Interactive (“HI”) is the digital solutions arm of Hoodiny, specializing in the creation of custom online destinations for premium content providers based on Hoodiny’s proprietary Content and”*

Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board.

The Best of Show winning spot, titled “Ketchup,” pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. “The judges picked a Best of Show that showed that price promotions, which usually aren’t very creative, can be winners if they are based on a clever idea,” said Laurel Wentz, Advertising Age’s international and multicultural editor.

This year’s competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch’s Bud Light, which debuted on the Super Bowl this year.

“We continue to raise the bar in creative excellence,” said Jackie Bird, AHAA chairwoman and president of WingLatino. “The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren’t creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers.”

The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier.

For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald’s/U.S. marketing.

The awards show followed AHAA’s fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Dí­a de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez.

A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age.

The complete list of Ad Age’s 2007 Hispanic Creative Advertising Awards winners follows.

TELEVISION GOLD — Entertainment/Media: Comcast Triple Play “Ketchup”, Grupo Gallegos, Long Beach, CA — Grocery Products: Energizer e2 Lithium “Immortal,” Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Ley de Gravedad”, Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos” “Risas” “Ley de Gravedad” campaign, Grupo Gallegos, Long Beach, CA SILVER — Alcoholic beverages: Heineken “Lluvia,” The Vidal Partnership, New York — Automotive: Volkswagen “Confrontation,” Creative on Demand, Miami — Entertainment/Media: Comcast Triple Play “Pedro” Grupo Gallegos, Long Beach, CA — Entertainment/Media: Comcast Triple Play “Ladron”, Grupo Gallegos, Long Beach, CA — Grocery Products: Clorox-Glad Force Flex Trash Bags “Trash Tamer”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Pepsi-Sierra Mist “Cash Register”, Dieste Harmel & Partners, Dallas — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos”, Grupo Gallegos, Long Beach, CA — Technology/Communications: Sprint “Silencio”, The Vidal Partnership, New York — Travel: Continental Airlines “Taller”, Bromley Communications, San Antonio, TX BRONZE — Automotive: Volkswagen “Kung Fu” “Timbales” campaign, Creative on Demand, Miami — Entertainment/Media: MTV “Calle,” La Comunidad, Miami — Grocery Products: Clorox Disinfecting Wipes “Hide and Seek”, Dieste, Harmel & Partners, Dallas — Technology/Communications: Sprint “Todo Sobre Mi Familia”, The Vidal Partnership, New York — Travel: Continental Airlines “Espanol” campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER — Retail/Fast Food: Radio Shack-Memory Card “Gobernadores”, Draftfcb, San Juan, PR BRONZE — Grocery Products: Unilever-Ragu “Hindu”, JWT San Juan — Public Service: Alzheimer’s Foundation “Polaroid”, BBDO Puerto Rico RADIO SILVER — Comcast Cable Latino “Media Naranja”, Grupo Gallegos, Long Beach, CA BRONZE — Tecate “Virus Estornudo”, Grupo Gallegos, Long Beach, CA — Comcast Cable Latino “Diga”, Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER — Personal Music “Paisa”, Alma DDB, Miami BRONZE — Personal Music “Directions” campaign, Alma DDB, Miami — Personal Music “Voice Over” Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD — Amnistia Internacional “La Casa del Horror”, JWT San Juan SILVER — Toyota Yaris “Manijas”, Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE — Comcast Triple Play “Mosca”"Ketchup”"Ladron” campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD — Procter & Gamble-Tide “Stains Attack: French Fry, Jam, Soup”, Conill NEWSPAPER (Puerto Rico) BRONZE — Amnistia Internacional “John Wayne Gacy”"Ted Bundy” “Pee Wee Gaskins” campaign, JWT San Juan OUT OF HOME SILVER — Procter & Gamble-Tide “Messy Things: Coffee, Ketchup, Wine”campaign, Conill OUT OF HOME (Puerto Rico) GOLD — Verizon Wireless “Llamadas Interrumpidas: Mucho, Busca, Conmigo” campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE — Clorox-Pine Sol “Sniff”, Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: — PR Alzheimer’s Foundation “Forgotten Animals: Fish, Cage” campaign, BBDO PR BRONZE: — Toyota FJ Cruiser “Laberinto”, Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: — Anheuser-Busch Bud Light “Class,” LatinWorks, Austin, TX SILVER: — Chicago Latino Film Festival “Cowboys,” Lapiz, Chicago — Katrina Foundation “Bin Laden”, La Comunidad, Miami BRONZE: — Xtra Pine “The Cleaning Hunk” Ole, New York — 1-2-3 Divorce “I don’t” “Leave the Bride” “Why Wait”, Dieste Harmel & Partners — Katrina Foundation “Picture in Picture” campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: — Mun2 “Fences, Dream, Quiz Show” campaign, La Comunidad, Miami — Mun2 “Snoop Dogg Knows Best” campaign (1st 3 spots only), Mun2 BRONZE: — Toyota Motor Sales “Mundoyaris”, Conill, Los Angeles — [view at www.conill-ideas.com/mundoyarisdemoespanol] — Mun2 “Hotline Weird Callers” campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: — McDonald’s “LoMcximo,” Alma DDB, Miami (View at www.iclatinamerica.com/app/lomcximo) SILVER: — Toyota Motor Sales’ “Yaris Music Lab,” Conill (View at conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: — Art Basel Invitation, La Comunidad, Miami (View at www.lacomu.com/artbasel) BRONZE: — Sprint “Sprint Center”, The Vidal Partnership, New York (View at mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: — Hyundai “Respect,” Alma DDB, Miami (View at www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: — Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: — American Honda Motor, “Guataburger”, “Bersache”, “SiGuerld” campaign, La Agencia de Orci, Los Angeles About AdAge:

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc.

About AHAA:

The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation’s 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit www.ahaa.org/ for more information. “*

“For the second consecutive year, Siempre Mujer, the Spanish-language lifestyle and service magazine for women, honors “Always Inspiring” Hispanic women in its signature “Siempre Inspiran” feature in the October/November issue. The women – including Carolina Herrera, Adamari López, Candela Ferro, Angélica Vale and Cristina Pérez – were chosen for their hands-on commitment to important causes relevant to the Hispanic community.

Senator Hillary Clinton opens the feature with an introduction that addresses the power of women. She references her groundbreaking “Women’s Rights are Human Rights” speech in Beijing and challenges Siempre Mujer’s readers to become leaders – in their families, their workplaces and their communities. The October/November issue of Siempre Mujer hits newsstands on September 27th.

Siempre Mujer will celebrate this year’s “Siempre Inspiran” honorees at a cocktail reception in Miami Beach at The Raleigh Hotel Penthouse on Wednesday, September 26th with cover star Adamari López. The event, co-hosted by Editor-in-Chief Johanna Buchholtz-Torres and Telemundo’s Mónica Noguera, is sponsored by Home Depot and will feature a silent auction to benefit the Susan G. Komen Foundation.

“We’ve poured our heart and soul into this feature and I think it shows,” commented Buchholtz-Torres. “Our 10 honorees represent a cross-section of major Hispanic issues. I’m proud of them, admire them, and hope that their work inspires other women to take action. And to be able to expand the “Siempre Inspiran” program and celebrate these women with an event this year is exciting!”

This year’s honorees are:

– Cover Star Adamari López (Puerto Rican) – The telenovela superstar was diagnosed with breast cancer at 32-years-old and is now cancer-free. As the spokesperson for Susan G. Komen for the Cure, she has helped bring much-needed awareness and education about breast cancer to the Hispanic community. What does she consider the three main characteristics of a successful woman? “Self confidence, patience and dedication,” Lopez tells Siempre Mujer.

– News Personality Candela Ferro (Argentine) – Ferro actively supports various organizations including: the “25 Myths 25 Realities” initiative that tackles AIDS education and prevention; Noche de Paz (“Night of Peace”), which benefits the Special Olympics; and the Live Earth green living campaign. Her work with the Red Cross has raised funds for Hurricane Katrina victims and increased blood donation nationwide.

– Fashion Designer Carolina Herrera (Venezuelan) – As a United Nations Goodwill Ambassador for Malnutrition, she works to counter malnutrition and its negative impacts, especially in the developing countries. What would Herrera like her legacy to be? “I’d like for my daughters to remember me as a good mother, and that the work says I was a good person and a designer that left a mark,” she says.

– Singer, Actress and Comedienne Angélica Vale (Mexican) – This star of La Fea más Bella, one of the precursors to Ugly Betty, works with World Vision to better the lives of poor children and families across the globe. She explains: “My dream is to become a full-time mom and work behind-the-scenes in the theater.”

– Fox-TV Judge Cristina Pérez (Colombian) – Through her work with the American Immigration Law Foundation, Perez strives to embed law school curriculums with fundamental human values like tolerance and acceptance.

– Actress and Model Patricia Velásquez (Venezuelan) – This daughter of a Mestizo father and a mother from the WayÚu tribe created the WayÚu Taya Foundation, which improves the lives of Latin-American indigenous people through education, health programs and more. Velásquez is also a UNESCO Artist for Peace, dedicated to promoting compassion worldwide.

– Hillary for President Campaign Manager Patti Solí­s Doyle (Mexican-American) – Solis Doyle is striving for a simple legacy: helping elect the first woman President in the United States. Her job, she says, “is a labor of much love. I’m doing the best for my country.”

– President and Founder of the Imagen Foundation Helen Hernández (Mexican-American) – Her Imagen Awards have spurred on the positive portrayal of Latinos in all media and increased Latino representation within the entertainment industry.

– Creator and Artistic Director of the Ballet Hispanico Tina Ramí­rez (Venezuelan) – For almost 40 years, Ramirez’s Ballet Hispanico School of Dance has encouraged students to express their pride in their Latino heritage through dance.

– Founder of Zubi Advertising Teresa Zubizarreta (Cuban) – This Hispanic advertising pioneer recognized the power of the market during the male-dominated 1970s and created one of the most important agencies in the country. Zubizarreta, who passed away this year, was actively involved with the Miami community through organizations like the United Way of America and Facts about Cuban Exiles (FACE), which she co-founded.

PHOTOS AND BROLL FOOTAGE ARE AVAILABLE UPON REQUEST. PLEASE CONTACT: MARIELA AZCUY, 212.551.6955, mariela.azcuy@meredith.com

About Siempre Mujer
Launched in September 2005, Siempre Mujer is a Spanish-language lifestyle and service publication for women living in the United States. Published by Meredith Corporation (NYSE: MDP), Siempre Mujer reflects the lifestyles, aspirations and dreams of Hispanic women who keep their traditions alive and embrace new American values. Siempre Mujer helps the Hispanic woman navigate this new culture by covering the worlds of: Home décor; fashion and beauty; food and entertaining; family and parenting; culture and entertainment; relationships and self-development; health and fitness; and finance. The bi-monthly national magazine has a rate base of 375,000. “

“Hispanic advertising pioneer, Miami community activist, loving wife and mother Teresa A. Zubizarreta passed away peacefully yesterday, Thursday July 27th , after a hard-fought battle with cancer.

Zubizarreta was best known as the founder and CEO of Zubi Advertising, one of the nation’s largest Hispanic-owned advertising agencies. But Tere, or “Mama Zubi” as she was affectionately called by her peers, was much more than a successful Hispanic businesswoman. A proud Cuban-American, she was one of the community’s most beloved leaders and visionaries - a charismatic and imaginative human being who devoted her life to helping others.

Born and raised in Cuba, her family fled the country in 1960 during the Castro Revolution and relocated to Miami with husband Octavio Zubizarreta and son Joe. Her daughter, Michelle, was born soon after.

“My mother was my teacher, adviser and my greatest inspiration,” said son, Joe Zubizarreta. “Her goodwill, passion and perseverance have left a wonderful impression on all of the fortunate people that have crossed her path. I will miss her dearly, as will all of our family and friends.”

Zubizarreta’s achievements are of particular distinction, due to her humble beginnings as a Cuban-American woman with no college degree in a largely male driven, 70’s corporate America. But over three decades ago, in a rented office in Miami with one phone and a borrowed typewriter, Zubizarreta opened the doors to Zubi Advertising.

Against all odds, she led the agency to soaring levels of success; today boasting over 100 employees, billings in excess of $195 million, countless awards for superior creative work and a remarkable list of Blue Chip clients including American Airlines, Ford Motor Company, Lincoln Mercury, Winn-Dixie, Washington Mutual and SC Johnson to name a few. Along the way, her vision helped forge a deeper interest and understanding of the Hispanic market, a movement that eventually revolutionized the way corporate America advertised to the rapidly growing consumer base.

Zubizarreta was always actively involved in the Miami community, constantly seeking to improve the status of others around her. She was the first Hispanic woman to be elected to the Board of Governors and Committee Chair of the United Way of America, and also served on the board of directors for the Orange Bowl Committee, Beacon Council and Miami Children’s Hospital. She was a co-founder and former chairperson of FACE, Facts About Cuban Exiles.

Tere’s successful achievement was also recognized by the Governor of the State of Florida Jeb Bush who expressed his deep sense of appreciation for the guidance and leadership she has provided to all communities throughout her life.

Throughout her distinguished career, Zubizarreta received an array of awards for her contributions to the U.S. Hispanic advertising industry, most recently the Eduardo Caballero Lifetime Achievement Award - the industry’s highest - from the Association of Hispanic Advertising Agencies. Other organizations that honored her include the Latin Business Association, the National Association of Hispanic Publications, the Women’s Automotive Association International and Latin Business Magazine.

Despite her keen business skills, Zubizarreta was known for her loving and humble ways. She was quoted many times as saying her employees were simply her peers and she was merely the coach of the team.

“My mom was an extraordinary woman who not only made a difference in the lives of many people but was able to live her life to the fullest as she always wanted,” said Michelle Zubizarreta. “She will always continue to inspire and guide me every day for the rest of my life.”

Tere Zubizarreta always lived her life and wanted to be remembered by the famous words of American author Ralph Waldo Emerson:

“The definition of success–To laugh much; to win respect of intelligent persons and the affections of children; to earn the approbation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to give one’s self; to leave the world a little better, whether by a healthy child, a garden patch, or a redeemed social condition.; to have played and laughed with enthusiasm, and sung with exultation; to know even one life has breathed easier because you have lived–this is to have succeeded.”

Tere Zubizarreta is survived by her husband Octavio, son Joe, daughter Michelle, grandchildren Charlotte and Michael, sister Annie Slatkoff, nephew Joshua Slatkoff and nieces Jessica Slatkoff and Sara Slatkoff.

Public visitation will be from 8:00PM to 11:00PM on Friday, July 27th at Caballero Rivero Woodlawn Funeral Homes, 3344 SW 8 St. A public memorial service will be held at 10:00 AM Saturday, July 28th at St. Kieran Catholic Church, 3605 South Miami Ave. The burial will be private.

In lieu of flowers, donations can be made to the League Against Cancer/La Liga Contra el Cancer, 2180 SW 12 Ave. Miami, FL 33129, 305-856-4914; University of Miami Sylvester Comprehensive Cancer Center, 1475 NW 12 Avenue, Miami, FL 33136, 305-243-9088 or United Way of Miami-Dade County, 3250 SW 3rd Ave. Miami, FL 33129 Attn: Aileen Rentas, 305-860-3000. “

“Tere Zubizarreta, the iconoclastic founder and CEO of Zubi Advertising, died today. The Hispanic advertising pioneer lost her long battle with cancer.

Zubizarreta ran one of the nations largest Hispanic-owned advertising agencies in Coral Gables, Fla., which she launched in the 1970s from a rented office in Miami with one phone and a borrowed typewriter.”

“Southfield, Mich.-based Global Hue, the incumbent for national Hispanic duties, now adds responsibility for local Hispanic chores. Shops competing for the business included Viva Partnership, Miami; Zubi Advertising, Coral Gables, Fla.; and Casanova Pendrill, Costa Mesa, Calif. The client spent $55 million on Hispanic advertising last year, according to Nielsen.”

“After a 3-market test in the Hispanic market in Q4 of 2006, Zubi Advertising has decided to part ways with Progressive Direct due to a repositioning of auto insurance company”šs brand strategy and focus for the Hispanic market. “

“Aldo Quevedo, president of Dieste Harmel & Partners, Dallas, will chair the jury for Advertising Ages ninth-annual Hispanic Creative Advertising Awards. Entries are due this month.

He will be joined on the jury by Juan Oubina, creative director of Grupo Gallegos, Long Beach, Calif., which won Best of Show last year. Andres Ordonez, VP-creative director of Zubi Advertising, Coral Gables, Fla., is also on the jury, along with consultant Paco Olavarrieta. “

“Zubi Advertising is hiring Andres Ordonez as VP-creative director of the Miami-based U.S. Hispanic ad agency. The Colombian-born Mr. Ordonez was VP-creative director, BBDO Puerto Rico, San Juan, where he was behind some of the islands most innovative advertising. “

“The LULAC National Women’s Conference will be held on March 30-31 in Miami, Florida. The “Knowledge that Nurtures” Conference will address the challenges that Latinas confront in education, economics and health. Among those welcoming attendees will be Miami Mayor Manny Diaz and presenting a proclamation on behalf of Mayor of Miami-Dade County Carlos Alvarez is Director of Constituent Services Elinette Garcia Navarro. The Women’s Conference will provide workshops on topics such as human rights, health and economic issues of special concern to Latinas.

“This year’s LULAC Women’s Conference, “Knowledge that Nurtures”, has come to recognize and acknowledge the wonderful commitment and dedication that women have given to LULAC. Knowledge that has driven many LULAC women has been to empower their families and whole communities,” said LULAC National President Rosa Rosales. “It is during LULAC Women’s Conferences, that Latinas must and will mentor other Latinas. “Stand up and be heard” that is the call that I want every Latina to respond to.”

The keynote speaker at the Women’s Recognition Luncheon on Saturday will be Bettina Rodriguez Aguilera, president of Bettra Inc., a Miami-based management consulting firm that has helped start more than 600 small businesses and assisted companies in receiving more than $7 million dollars in loans and grants. The honorees include Tere Zubizaretta, ZUBI Advertising, Nickie Valdez Vice-President SERCO and Judge Lena Levario will be recognized at the Friday night welcome reception.

“As the world changes, Latinas must remain focused and ready to meet the challenges that confront us,” said Vice President for Women Margaret Moran. “Preparedness in education, economics and health and engaging our children in this learning process is of utmost importance. We have traveled quite a way together and have a long journey ahead of us; yet walking alongside you has made it a short one.
We no longer think in terms of what has to be done, but rather how soon you can do it.”

The workshops include the following:

“Human Rights and its Effects on our Population”
Moderator Regla Gonzalez, LULAC Women’s Commission, Speakers Laida Arcia Carro, President Coalition of Cuban-American Women, Magdelivia Hidalgo Gonzalez International Relations Director of the Latin American Federation of Rural Women Yolanda Huerga Co-Founder Damas de Blanco Anna Rodriguez, Founder Florida Coalition Against Human Trafficking.

“Don’t Ignore your Health Know the Signs and Act”
Moderator: Yolanda Rodriguez-Escobar, MSW, Ph.D candidate, speakers Carol Easton, RN, MSN, University of Texas Health Science Center at San Antonio Department of Medicine, speakers include
Dr. Rene Rodriguez, Founder The Interamerican College of Physicians and Surgeons”, Sylvia Melendez- Klinger, Hispanic Food Communications.

“Economic Empowerment Take it to the Next Level, you Owe it to Yourself”
Speakers include Nancy Allen, President/CEO, Women’s Business Development Center, Cynthia Garcia James, President, Cynthia James Construction Company, Maria Diaz, Public Affairs Specialist, Social Security Administration.

The Conference is sponsored by Clear Channel Communications, Comcast, Ford Motor Company, General Motors, Anheuser-Busch Companies, Direct Energy, The Coca Cola Company, Tyson Foods, Inc. and Hispanic Network Magazine.

The workshops and exhibits are open to the public. For registration information and purchase of tickets to meal events, please contact Margaret Moran at moran0529@aol.com or Carolina Munoz, LULAC Fiscal Officer at 915 577-0726 fax: 915 577-0914 Toll Free number: 866.577.0726 E-mail: cmunoz@lulac.org.

The League of United Latin American Citizens, the oldest and largest Hispanic membership organization in the country, advances the economic conditions, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide.”

“Zubi Advertising was the big winner at the annual Addy Award competition for the Advertising Federation of Greater Miami this past Thursday. The Miami shop walked with 27 gold awards and best of show print for non-English for Sweat Poster, a piece for YMCA.”

“ADN, Spanish for DNA, launches with a clear mandate: to respond to Hispanic advertisers’ need for delivery of a unified brand message across multiple communication platforms combined with an increased level of accountability.

ADN will be the successor of Echovant, a five-year-old marketing services firm specializing in multicultural below-the-line communications. ADN will be led by15-year Hispanic marketing veterans José López-Varela as Chief Executive Officer, and Alex Cornelio as Chief Operating Officer. Most recently López-Varela served as Managing Director of abecé, the Hispanic division of IPG-owned Hill, Holliday, and current serves as Vice Chairman of the Association of Hispanic Advertising Agencies (AHAA). Cornelio’s track record includes leadership roles at Digitas, Bates Worldwide and Zubi Advertising. He most recently served as President and CEO of Echovant.

“Effective Hispanic communications is based on great insights. This means understanding what makes a particular group of individuals think, feel and act a certain way,” said López-Varela. ”We wanted our company name to reflect our commitment and deep knowledge of the Hispanic consumer.”

“The notion of the one-dimensional agency has been dead for a long time in the general market and the same applies to the Hispanic market,” said Cornelio. “ADN’s formula allows us to effectively combine the reach and magnitude of traditional advertising, with the immediacy and accountability that a growing number of clients are demanding of their marketing investment.”

ADN (pronounced ah-deh-eh-ne) is Spanish for DNA. ADN Communications is a full-service marketing firm that helps brands connect with Hispanic consumers through relevant, memorable and differentiated communications. Headquartered in Coral Gables, Florida and with offices in Los Angeles and San Juan, Puerto Rico, ADN’s client roster includes The Coca-Cola Company, Minute Maid, Coors Brewing Company, Sunbelt Business Advisors, Mazda of Puerto Rico and The Government of Puerto Rico. ADN Communications is a member of the Association of Hispanic Agencies (AHAA).

For more information, please visit http://adn-comm.com. “

“Adweek’s Marketing y Medios has extended the deadline for its 3rd Annual Hispanic Best Spots, which honor the best television commercials of 2006 targeting U.S. Hispanic consumers, an extra two weeks””until 5 p.m., February 16, 2007. This will help accommodate continued interest among top Hispanic advertising agencies.

“We’ve had a number of requests to extend the deadline from agencies that are still working on their entries,” said Nancy Sobel, managing director of Adweek’s Best Spots. “We are extending the deadline to accommodate as many entries as possible.”

Both Spanish- and English-language TV commercial targeting Hispanic consumers are eligible. Spots must have aired in the U.S. for the first time between January 1, 2006, and December 31, 2006.

After viewing the entries, a Best TV Campaign of the Year may be selected. All spots submitted as part of a campaign will automatically be considered as individual spots as well. Pro bono work will also be accepted and will be judged in a separate category.

Entries must be submitted on either a DVD (preferred format) or 3/4” video, with all submissions per agency on ONE DVD or reel. A sequence list of spots must be included. Contest fees are $90 per spot. To download an entry form and/or for more entry details, visit www.marketingymedios.com or contact nsobel@adweek.com.

Winners will be showcased at the 3rd Annual Voz Latina Hispanic Marketing Conference on April 26, 2007, at the Hotel InterContinental in Miami. Voz Latina is hosted by Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards.

The 2005 Hispanic Best Spots drew more than 200 entries from 45 companies. Last year la comunidad had the Best Hispanic TV Campaign for Virgin Mobile spots “No Seas Normal,” “Gym,” “Convertible Car,” and “Office.” The Best Pro Bono spot went to Dieste Harmel & Partners in Dallas for the ED Bosques Clinic for Eating Disorders spot “Reality.”

Additional companies honored in the 2005 competition included: Bromley Communication, San Antonio (Continental Airlines); CreativeOndemanD, Coral Gables, Fla. (Volkswagen); Conill (Latinbeat Film Festival and Toyota); del Rivero Messianu DDB, Coral Gables, Fla. (Bud Light and McDonald’s); Dieste Harmel & Partners, Dallas (Nationwide Insurance); Grupo Gallegos, Long Beach, Calif. (Comcast and Energizer); JWT Puerto Rico, San Juan (RagÚ); la comunidad, Miami (Subway); Lápiz, Chicago (Kellogg’s); LatinWorks, Austin, Tex. (ESPN Deportes); Vidal Partnership, New York (Nissan North America); and Zubi Advertising, Coral Gables, Fla. (Mercury Milan).

To download an entry form and/or for more entry details, visit www.marketingymedios.com. Questions about the competition can be directed to Nancy Sobel at nsobel@adweek.com or 646-654-5218.

Adweek’s Marketing y Medios is an English-language special report, appearing monthly in Adweek, Brandweek and Mediaweek magazines, that explores the unique challenges encountered by marketers and media serving the Hispanic population. Since launching in print and online in September 2004, the publication has inaugurated benchmark awards and events, including Hispanic Agency of the Year, Hispanic Marketers of the Year, Voz Latina: Marketing to Hispanics and Hispanic Retail 360. Marketing y Medios was a 2005 Best Start-Up Publication finalist and is a 2006 Best Department finalist in American Business Media’s Jesse H. Neal National Journalism Award Competition”

“Zubi Advertising announced the formation of iZubi – a dedicated integrated marketing team that will lead the agency towards more innovative and memorable campaigns for its clients that forge deeper brand relationships with the evolving Hispanic consumer base. iZubi signals a reconsideration of mass media solutions in an era where consumers are seeking alternative methods to interact with products and messages”

“Jennifer Lopez graces the cover of PEOPLE en Español’s “100 Most Influential Hispanics” issue which honors those who have made an impact in the Hispanic community. Lopez opens up about being named an influential Hispanic, the influence of her ethnic roots and her desire to have a family. “Being an example to others is a big part of my work,” Jennifer tells PEOPLE en Español. “It excites me to think that I could be capable of changing opinions, or of making people laugh or cry. It’s a beautiful facet of the work that we do.”

Lopez also talks about wanting to start her own family. “I come from a strong family, so of course I want to have one. But I also have my own family: my immediate family, my husband, and his children. I am a part of all this. In this sense, I am very fortunate.”

In addition to Lopez, other entertainers honored include Shakira, Carlos Santana, Julio Iglesias, Gloria and Emilio Estefan, and Salma Hayek for her work as producer of the hit ABC series, Ugly Betty. Ricky Martin is honored for his humanitarian work as Good Will Ambassador of the United Nations and for the work of his foundation.

Mexican film directors Alejandro González Iñárritu, the director of Babel, Guillermo del Toro, Pan’s Labyrinth, and Alfonso Cuarón, Y TÚ Mamá También and Harry Potter and the Prisoner of Azkaban, are honored for their innovative film work. “You have to work in film for the correct reasons,” says Cuarón. “For the love of working in film, not for fame. The fundamental thing is honesty and finding your own voice.”

Fashion designers Carolina Herrera and Narciso Rodrí­guez also land on the list of the 100 Most Influential. Rodrí­guez says that Carolyn Bessette, the late wife of John F. Kennedy Jr., is an inspiration in his work. “She has been the most important person in my life, both professionally and personally, I miss her a lot.” Spanish shoe designer Manolo Blahnik, who achieved cult status on the television series Sex and the City, speaks about his influence on new designers. “I believe that what I have brought is the return to a complete femininity, which to me, represents placing a woman on a pedestal with high heels.”

Antonio Villaraigosa, mayor of Los Angeles, and Bill Richardson, Governor of New Mexico, have been honored for their notable political careers. From the world of business, Ralph de la Vega, COO of Cingular Wireless and George Reyes, CFO of Google, also made the list.

For behind-the-scenes video and exclusive photos from PEOPLE en Español’s “100 Most Influential Hispanics,” check out peopleenespanol.com. Vote for who should be the #1 Most Influential Hispanic by logging onto the magazine’s website and voting for your favorite. To read the full story, see page 57 of the magazine.

The complete list of PEOPLE en Español’s “100 Most Influential Hispanics”:

Entertainers
– Jennifer Lopez, singer, actress, entrepreneur
– Antonio Banderas, actor
– Armando Manzanero, singer, composer
– Carlos Santana, guitarist, composer
– Daddy Yankee, reggaetón artist
– Eva Longoria, actress
– George López, comedian, actor
– Gloria Estefan, singer, composer and author
– Johnny Pacheco, musician and producer
– Jorge Hernández, lead singer of Los Tigres del Norte
– Juan Gabriel, singer, composer
– Juan Luis Guerra, singer-writer
– Juanes, singer
– Julio Iglesias, singer
– Lucero, actress, singer
– Luis Miguel, singer
– Ricky Martin, singer, philanthropist
– Roberto Gómez Bolaños, comedian and actor
– Salma Hayek, actress and producer
– Shakira, singer, composer
– Silvia Pinal, actress, producer
– Sonia Manzano, actress, screenwriter, “Sesame Street”
– Verónica Castro, actress, singer, television host
– Willie Colón, musician, composer, producer

Culture/ The Arts
– Alejandro González Iñárritu, director “Babel,” producer, screenwriter
– Alfonso Cuarón, director “Y Tu Mamá Tambien,” producer, screenwriter
– Andrés Serrano, visual artist
– Carla Estrada, television producer
– Carolina Herrera, fashion designer
– Chita Rivera, actress, singer, and dancer
– Cristina Saralegui, journalist, television host, entrepreneur
– Eduardo “Piolí­n” Sotelo, Radio D.J.
– Fernando Gaitán, writer, “I am Ugly Betty,” original spanish language version
– Ferran Adrií , chef
– Gabriel Garcí Márquez, writer
– Guillermo del Toro, director “Pan’s Labyrinth,” producer, screenwriter
– Gustavo Santaolalla, producer, musician and composer “Brokeback Mountain”
– Isabel Allende, writer
– Jaime Hernández, cartoonist
– Julio Bocca, dancer
– Manolo Blahnik, shoe designer
– Mario Garcí, newspaper designer
– Mario Testino, photographer
– Narciso Rodrí­guez, fashion designer
– Nilo Cruz, playwright
– Oscar de la Renta, fashion designer
– Pedro Almodóvar, director “Volver,” screenwriter, composer
– Pedro Damián, producer
– Plácido Domingo, tenor
– Rita Moreno, actress and singer, “West Side Story”
– Robert Rodrِí­guez, directorِ
– Rubén Blades, musician, actor government functionary
– Santiago Calatrava, architect, engineer
– Walter Mercado, astrologist

Politics/Public Affairs
– Alberto Gonzáles, Secretary of Justice
– Anthony Romero, Executive Director of ACLU
– Antonio Villaraigosa, Mayor of Los Angeles
– Bill Richardson, Governor of New Mexico
– Dolores Huerta, Civil Rights activist
– Emilio T. González, Director of Immigration and Naturalization Services of the United States
– Fidel Castro, President of Cuba
– Hugo Chavez, President of Venezuela
– Janet Murguia, President of National Council of La Raza
– José Gomez, archbishop of San Antonio, Texas
– Michelle Bachelet, President of Chile

Business
– Carlos Slim HelÚ, businessman
– Eduardo Castro-Wright, President and CEO of Wal-Mart Stores U.S.
– Emilio Azcárraga Jean, CEO of Grupo Televisa
– Emilio Estefan, producer, composer and entrepreneur
– George Reyes, Vice-president and CFO of Google
– José Fernández, President of Bodega Owners Association
– Marí AzÚa, CIO, IBM
– Mirta de Perales, cosmetologist, business executive
– Ralph í€lvarez, President and COO of McDonald’s
– Ralph de la Vega, COO, Cingular Wireless
– Robert Unanue, President of Goya Foods Inc.
– Tere Zubizarreta, President and CEO, Zubi Advertising

Media
– Christina Norman, President of MTV
– Gustavo Cisneros, President, Cisneros Group
– Jorge Ramos, journalist, co-anchor of “Noticiero Univision”
– Marí Antonieta Collins, author, host on Telemundo
– Marí Celeste Arrarás, editor and anchor on Telemundo
– Maria Elena Salinas, journalist, co-anchor of “Noticiero Univision”
– Mario Kreutzberger (Don Francisco), television host, presenter
– Markos Moulitsas ZÚniga, political commentary, blogger
– Mónica Lozano, editor and executive director of “La Opinion” newspaper
– Nina Tassler, President, CBS Entertainment
– RaÚl Alarcón Jr., President, Spanish Broadcasting System

Sports
– Arturo Arte Moreno, Owner of the Los Angeles Angels of Anaheim
– Juan Pablo Montoya, race car driver
– Omar Minaya, General Manager of The New York Mets
– Oscar de la Hoya, boxer

Science & Technology/Health
– Aida Giachello, sociologist
– Antonia Novello, Health Commissioner of New York
– Ellen Ochoa, astronaut
– Héctor Ruiz, President of Advanced Micro Devices, Inc
– Jane Delgado, President of the National Alliance for Hispanic Health
– JesÚs Aguais, activist, director of “Aid for Aids”

Education
– Bertha Flores, teacher
– Eduardo Padrón, President, Miami Dade University

PEOPLE en Español was launched in 1996 as a special issue, and today has become the best-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 500,000, and reaches more than five million readers every month with its editorial mix of Hispanic and mainstream entertainment, fashion and beauty, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of Hispanics in the U.S. For daily news and scoops, visit peopleenespanol.com. “

“On Christmas Eve, many Hispanic network TV viewers will see the all-new Ford Edge vehicle for the first time in Zubi Advertising’s 30-second “Temptation” spot. The ad showcases Ford’s latest SUV in a bold way, and is part of an integrated marketing plan developed by Zubi that includes digital media components, a mobile ringtone sweepstakes with Beyoncé, In-Cinema ads, and the most Hispanic Network TV product integrations ever for a new vehicle launch. “

“”Temptation,” a 30-second TV spot crafted by Zubi Advertising for the new Ford Edge SUV, will debut on Hispanic television networks on Dec. 24. But the twist is that it wont be a Spanish-only commercial.

The spot features a young Latino in an urban setting driving a copper metallic Edge. A female passerby clearly admires the car as well as its owner, who responds, “Gracias, my wife feels the same way.” The “Bold stays faithful” tagline is flashed across the screen in English, not Spanish.”