http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 13:26:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/25/pr-yahoo-and-people-en-espanol-in-search-of-the-most-beautiful-person-fifth-annual-bello-51-program/ http://www.hispanictips.com/2012/01/25/pr-yahoo-and-people-en-espanol-in-search-of-the-most-beautiful-person-fifth-annual-bello-51-program/#comments Wed, 25 Jan 2012 16:17:50 +0000 Tomas http://www.hispanictips.com/?p=169669 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/25/pr-yahoo-and-people-en-espanol-in-search-of-the-most-beautiful-person-fifth-annual-bello-51-program/feed/ 0 http://www.hispanictips.com/2011/11/08/yahoo-en-espanol-and-ram-truck-launch-la-banda-ram-first-online-mexican-regional-music-channel/ http://www.hispanictips.com/2011/11/08/yahoo-en-espanol-and-ram-truck-launch-la-banda-ram-first-online-mexican-regional-music-channel/#comments Tue, 08 Nov 2011 15:58:25 +0000 Tomas http://www.hispanictips.com/?p=159624
Focused on engaging the U.S. Latino audience with premium content, La Banda Ram connects consumers to an entertaining mix of music, blogs, exclusive photo content, originally produced video programming, and the latest news and updates from established and up-and-coming artists of the Norteno, Banda, Duranguense and Grupero regional music genres.

"La Banda Ram provides an excellent opportunity for our brand to emotionally connect with our Latino consumers in a culturally relevant manner," said Fred Diaz, president and CEO of Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "Music is a universal bond and Ram is proud to team with Yahoo! and be part of the first music channel dedicated solely to the increasingly popular Mexican regional music genre."

"La Banda Ram is a great example of how only Yahoo! can create a unique and compelling content solution to engage a diverse, multi-cultural audience, all in line with Ram's brand needs and advertising positioning to Latinos," said Armando Rodriguez, vice president and managing director, Yahoo! Latin America and U.S. Hispanic. "Every month, more than 75% of the U.S. Latino population turns to Yahoo!(1); this reach combined with our investment in premium content and our ability to deliver truly personalized experiences makes Yahoo! the premier digital media company for the Latino audience."

La Banda Ram is the newest extension of the Ram Truck brand's most comprehensive Hispanic advertising campaign to date, "A Todo, Con Todo", which launched in early October. A Todo, Con Todo, "to everything, with everything," focuses on the important values of hard work, dedication, and commitment to family and community, and captures the consumer mindset and true essence of Ram. Ram will harness the Yahoo! en Espanol website to define and communicate the Ram brand lifestyle as well as deliver information and messages about its products through a seamless integration into programming that is of interest to Latino music fans.

This launch builds on the successful Ram and Yahoo! collaboration for "Ram Country on Yahoo! Music," now in its second year. La Banda Ram creates an association between the Ram Truck brand and Mexican regional music in the hearts and minds of Latino consumers, just as Ram Country does with country music fans.

The Ram brand's A Todo, Con Todo Latino advertising campaign includes television, radio, print, newspaper, and digital media, and features bi-lingual Ram Truck owners providing real-life testimonials. The campaign, running in the 15 top Latino markets was produced in both Spanish and English.

About Yahoo!

Yahoo! YHOO +1.79% is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Ram Truck Brand

The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500's smooth-riding suspension and 20 mpg, 390 horsepower HEMI(R) V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

-- Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling

-- Available RamBox lockable and lighted bedside storage

-- In-floor storage on all Ram Crew Cabs

-- The largest cab in the market -- Ram HD Mega Cab

-- Standard six-speed manual transmission on all diesel models

-- Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package

(1) Comscore, September 2011

SOURCE: Yahoo! Inc. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/08/yahoo-en-espanol-and-ram-truck-launch-la-banda-ram-first-online-mexican-regional-music-channel/feed/ 0 http://www.hispanictips.com/2010/11/17/using-yahoo-clues-to-target-your-headlines-by-demographic-ot-but-cool-age-income-location/ http://www.hispanictips.com/2010/11/17/using-yahoo-clues-to-target-your-headlines-by-demographic-ot-but-cool-age-income-location/#comments Wed, 17 Nov 2010 17:20:18 +0000 Tomas http://www.hispanictips.com/?p=109667 HispanicTips from onlinejournalismblog.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/17/using-yahoo-clues-to-target-your-headlines-by-demographic-ot-but-cool-age-income-location/feed/ 0 http://www.hispanictips.com/2010/10/05/best-practices-kodaks-hispanic-heritage-month-on-yahoo-en-espanol/ http://www.hispanictips.com/2010/10/05/best-practices-kodaks-hispanic-heritage-month-on-yahoo-en-espanol/#comments Tue, 05 Oct 2010 16:22:05 +0000 Tomas http://www.hispanictips.com/?p=102617 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/05/best-practices-kodaks-hispanic-heritage-month-on-yahoo-en-espanol/feed/ 0 http://www.hispanictips.com/2010/09/28/job-senior-account-executive-us-hispanic-market-yahoo-inc-nyc/ http://www.hispanictips.com/2010/09/28/job-senior-account-executive-us-hispanic-market-yahoo-inc-nyc/#comments Tue, 28 Sep 2010 14:37:31 +0000 Tomas http://www.hispanictips.com/?p=101911 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/28/job-senior-account-executive-us-hispanic-market-yahoo-inc-nyc/feed/ 0 http://www.hispanictips.com/2010/09/24/interview-yahoo-armando-rodriguez-%e2%80%9cpersonalization-is-at-the-heart-of-the-new-homepage%e2%80%9d/ http://www.hispanictips.com/2010/09/24/interview-yahoo-armando-rodriguez-%e2%80%9cpersonalization-is-at-the-heart-of-the-new-homepage%e2%80%9d/#comments Fri, 24 Sep 2010 16:54:23 +0000 Tomas http://www.hispanictips.com/?p=101307 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/24/interview-yahoo-armando-rodriguez-%e2%80%9cpersonalization-is-at-the-heart-of-the-new-homepage%e2%80%9d/feed/ 0 http://www.hispanictips.com/2010/09/07/yahoo-en-espanol-launches-new-homepage/ http://www.hispanictips.com/2010/09/07/yahoo-en-espanol-launches-new-homepage/#comments Tue, 07 Sep 2010 19:14:42 +0000 Tomas http://www.hispanictips.com/?p=98482 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/07/yahoo-en-espanol-launches-new-homepage/feed/ 0 http://www.hispanictips.com/2010/09/02/yahoo-en-espanol-puts-people-at-the-center-of-their-web-experiences/ http://www.hispanictips.com/2010/09/02/yahoo-en-espanol-puts-people-at-the-center-of-their-web-experiences/#comments Thu, 02 Sep 2010 18:56:35 +0000 Tomas http://www.hispanictips.com/?p=97498 U.S. Hispanics value quality online services and use them to express themselves and to get their pop culture fix. The new customizable Yahoo! en Español homepage lets people check out the latest news from a favorite Reggaeton artist, keep up with happenings on their favorite novela, or get recent fútbol scores all in one place. Yahoo! en Español makes it easier to get necessary around-the-clock information via a centralized site serving as a valuable reference for anything from learning more about favorite hobbies to purchasing a new car.

“It’s certainly a priority for Yahoo! to place U.S. Hispanics squarely at the center of, and in control of, their Web experience,” said Armando Rodríguez, General Manager, Yahoo! Hispanic Americas. “Yahoo! en Español allows people to harness the ever-expanding Web, making it more personal than ever.”

New features of the Yahoo! en Español homepage include:

* Yahoo! Sites and My Favorites – U.S. Hispanics can easily choose from a variety of apps to add directly to their homepage, including different email providers (AOL®, Gmail®, Yahoo! Mail), popular social networking sites, and more. These apps let people preview, interact with, or navigate to their favorite sites from one easy Spanish-language check-in point.
* App Maker – Using technology developed by Yahoo!, U.S. Hispanics can easily create their own app on the fly by adding virtually any URL of their choice.
* Trending Now – A new snapshot of the most popular searches from around the Web.
* PC-to-Mobile Sync – People can continue their Yahoo! experience on-the-go with a more seamless PC-to-mobile integration. Many new apps added to the Yahoo! homepage on the PC can be added to the mobile homepage.
* News, for You – Local news and the choice to toggle the news module to the top of the page offer easier ways to access the news that matters most.
* Social Updates – U.S. Hispanics who use both Yahoo! and Facebook can link their accounts and view and share updates with friends across both networks. People who connect their accounts can see their Facebook news feed on the Yahoo! en Español homepage and share their Facebook status with friends directly from the homepage. Similar integration with Twitter is coming soon.

This new homepage experience represents the most significant change to the Yahoo! en Español homepage since the company’s inception. This launch is a major milestone in the Yahoo! Open Strategy, which seeks to mesh the Yahoo! en Español experience with the best online content and services tailored to U.S. Hispanics.

All U.S. Hispanic users can now experience the new and exciting personalized Yahoo! en Español homepage experience at www.espanol.yahoo.com. More enhancements to the Yahoo! en Español homepage will be added in the coming months.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

Contacts

Yahoo!
Cory Pforzheimer, 408-349-2686
coryp@yahoo-inc.com
or
Hill & Knowlton SAMCOR LLC (Para Yahoo!)
Laura Pagliaro, 305-443-5454
Hill & Knowlton Latinoamérica
laura.pagliaro@hillandknowlton.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/02/yahoo-en-espanol-puts-people-at-the-center-of-their-web-experiences/feed/ 0 http://www.hispanictips.com/2010/08/23/yahoo-en-espanol-autos-puts-users-in-the-driver%e2%80%99s-seat-with-rich-content-enhanced-selling-and-purchasing-options/ http://www.hispanictips.com/2010/08/23/yahoo-en-espanol-autos-puts-users-in-the-driver%e2%80%99s-seat-with-rich-content-enhanced-selling-and-purchasing-options/#comments Mon, 23 Aug 2010 14:30:20 +0000 Tomas http://www.hispanictips.com/?p=94320 Yahoo! en Español Autos is designed to cater to the United States Hispanic market, delivering a wide spectrum of interactive tools and services in Spanish. With the ability to compare new and used car prices, view pictures, research specs, read car reviews, and much more, Yahoo! en Español Autos serves as the definitive one-stop destination for Hispanics seeking auto knowledge.

“Every month millions of Hispanic consumers in the U.S. turn to Yahoo! en Español Autos to research, buy and sell cars online,” said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. “With a revamped interface, more advanced capabilities and by partnering with market leaders like Autocosmos and Cars.com, we are expanding the depth of our content. Our relevant and comprehensive experiences, like Yahoo! Autos, enable advertisers to reach highly engaged audiences with scale and impact.”

New and improved Yahoo! en Español Autos features include new automotive comparison tools including:

* Updated auto specifications provided by Polk
* Updated car values provided by Kelley Blue Book
* Enhanced search features based on make, model and category for new and used cars
* The ability to compare up to four different vehicles at a granular level, including price, exterior and interior specifics, engine transmission, and more
* The ability to share car specifications and comparisons with friends

Yahoo! en Español Autos helps consumers and auto enthusiasts keep a pulse on news and happenings in the auto world with coverage of all major auto shows around the globe; current events including recalls, important issues, and sales data; as well as general autos knowledge, tips and photo galleries.

About Yahoo! en Español:

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

Contacts

Yahoo!
Cory Pforzheimer, 408-349-2686
coryp@yahoo-inc.com
or
Hill & Knowlton SAMCOR LLC (For Yahoo!)
Hill & Knowlton Latin America
Laura Pagliaro, 305-443-5454
laura.pagliaro@hillandknowlton.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/08/23/yahoo-en-espanol-autos-puts-users-in-the-driver%e2%80%99s-seat-with-rich-content-enhanced-selling-and-purchasing-options/feed/ 0 http://www.hispanictips.com/2010/06/11/yahoo-and-latin-interactive-group-targeting-central-american-advertisers/ http://www.hispanictips.com/2010/06/11/yahoo-and-latin-interactive-group-targeting-central-american-advertisers/#comments Sat, 12 Jun 2010 03:14:04 +0000 Tomas http://www.hispanictips.com/?p=87858 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/11/yahoo-and-latin-interactive-group-targeting-central-american-advertisers/feed/ 0