News (Noticias) Tagged ‘Voto Latino’

LATV, the nation’s first bilingual entertainment/music network distributed via digital multicast, announced today it will produce and air Decision 2008, a program created to discuss political issues important to young Latinos. Shot in front of a live studio audience, the roundtable debate on the presidential election is moderated by the network’s own Humberto Guida and produced in conjunction with Voto Latino organization. The program will air Monday, October 20th at 9:30 p.m. ET and will have an encore presentation, Monday, October 27th at 9:30 p.m. ET.

“There’s never been a more important time for people to participate in our democratic process. Decision 2008 is an important part of the network’s year- long online effort in association with Voto Latino to drive viewers to LATV.com and Voto Latino.org, encouraging them to register and vote,” said Danny Crowe, president, LATV.

A cross-section of panelists representing both the young Latino conservative as well as the young liberal point of view, will take part in the half-hour LATV special. They are:

– Maria Teresa Peterson, Colombian-born spokeswoman for Voto Latino and
regular contributing commentator for MSNBC.
– Jesus Malverde, political activist and Mexican hip-hop artist.
– Carlos Arias, named one of the “up-and-coming Latino producers in show
biz” by the Miami New Times, is the Cuban/Brazilian producer of the
soon-to-be-aired reality show contest, “Miss University.”

The topics being covered will range from the role of Latinos in this year’s election, the candidates, the economy and the individual campaigns. The panelists also comment on man-on-the-street segments gathered throughout the election year by Humberto Guida and Voto Latino. In addition, they analyze pertinent charts and polls as well as answer questions from the studio audience.”

ImpreMedia, the #1 Hispanic news and information company in the U.S. in online and print, and MySpace, the world’s premier social network, today announced that they will again team up to offer Spanish-language coverage of the Presidential and Vice Presidential Debates. ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation of the debates into Spanish, making the Debates accessible for the first time in Spanish to Spanish-preferred Hispanic voters.

The Spanish-language live coverage is also accessible on MyDebates.org, a new website that hosts interactive tools for viewers to virally engage in the political process, including a personalized issue scorecard, polling, reportable national statistics, and live web streaming. MyDebates is part of a landmark partnership between MySpace and the Commission on Presidential Debates (CPD) for the upcoming Presidential and Vice Presidential Debate series.

ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation into Spanish, making the Debates accessible to Spanish-preferred Hispanic voters. The first Debate between Presidential Candidates Senators Barack Obama (D) and John McCain (R) will stream live nationally tonight at 9:00 pm (EST).

“We are proud to offer this public service to Hispanic voters,” said Arturo Duran, CEO of impreMedia Digital. “Hispanics will play a decisive role in this year’s election, and there is a great desire on the part of the Hispanic community to be informed. Our live translation of the Presidential Debates allows Spanish-preferred voters the opportunity to follow the Debates in the candidates’ own words.”

Registration of Hispanic voters has grown 50% over the past ten years, according to the 2008 Pew Hispanic Survey, with some 18.2 million Hispanic voters now comprising 9% of the overall US electorate. Additionally, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012 (eMarketer, July 2008). ImpreMedia is serving this growing voter population with its Voto Latino 2008 initiative, a robust multi-platform strategy covering the election in print, online and on mobile devices, and focusing on key issues as prioritized by the Hispanic community: election news, events, and voter education (www.votolatino2008.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month.

“MySpace is thrilled to once again team up with impreMedia to serve this influential, growing audience,” said Lee Brenner, Director of MySpace IMPACT. “Providing the Hispanic community with Spanish-language translation of the Presidential Debates in real-time is an important part of MyDebates.org. We want to do everything possible to encourage Hispanic voters to participate in the elections in an informed manner.”

MyDebates.org is part of the IMPACT channel, MySpace’s hub for social and civic engagement, designed to empower MySpace users to make a difference in the world and to allow politicians, non-profits, and civic organizations to connect with MySpace’s global audience. “

Iconoculture, a cultural trend research company, is examining the values and motivations driving the Latino vote in the 2008 presidential election. Iconoculture’s Latino Consumer Strategist team is looking to the future and defining how emerging trends will impact the political leanings of today’s Latino communities. During Hispanic Heritage Month (September 15-October 15), there will be a great deal of emphasis on the history of the community, but the Latino market is not looking back; it is plunging ahead in an era of growth.
With climbing population numbers (43.2 million, according to the Census Bureau) and steady growth in buying power — at $863.1 billion in 2007 (Selig Center 9.1.06) — the U.S. Latino population continues to make strides as a powerful and influential consumer group in the U.S. A growing swing vote in the 2000 and 2004 elections, the Latino voter will directly affect results of the 2008 election.
Iconoculture has been watching organizations like Voto Latino that are helping to drive new voter registration for the election. According to a study by the William C. Velasquez Institute, more than 1 million Latinos registered to vote during the 2008 primary season, including 500,000 in California and Texas. The emerging pan-Latino identity Iconoculture is tracking is the epitome of this new voter demographic — young, urban, integrated Latinos who still have deep cultural links to their community.
The 2008 presidential election will pivot on several emerging trends impacting the American Latino population. Understanding and communicating about the issues of interest is key in influencing these voters. For example, while nationally there is a belief that the immigration issue is top of mind for this community, it is often not a core issue for Latino voters who are U.S. citizens and native born. Iconoculture has seen that the issues that are most critical for many Latino voters include the state of the economy and Iraq.
Iconoculture’s macrotrends identify specific behaviors and values that characterize major cultural shifts throughout a community. Macrotrends Iconoculture has identified as key to understanding the Latino voter include:
– Beehiving(SM): The growth of tight-knit, alternative communities, countering the fragmentation we feel in other areas of social and national life.
– La Voz(SM): The emergence of a unified Latino voice; a community coming together to more effectively take advantage of the breadth of opportunities available in the U.S.
– Who Eres?(SM): The balancing act between American and Latino cultures: an all-involving quest to define one’s identity and place in the world.
For more information about how these macrotrends influence the Latino consumer or to set up a briefing with one of the U.S. Latino Consumer Strategists, please contact:

Laura Ackerman
Office: 508.366.2099, ext. 125
Cell: 508.259.7640
laura@kelandpartners.com

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