http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 14:19:38 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/26/pr-casa-de-esperanza-receives-100000-donation-from-verizon-to-raise-awareness-about-domestic-violence/ http://www.hispanictips.com/2012/01/26/pr-casa-de-esperanza-receives-100000-donation-from-verizon-to-raise-awareness-about-domestic-violence/#comments Thu, 26 Jan 2012 19:34:51 +0000 Tomas http://www.hispanictips.com/?p=170306 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/26/pr-casa-de-esperanza-receives-100000-donation-from-verizon-to-raise-awareness-about-domestic-violence/feed/ 0 http://www.hispanictips.com/2011/11/16/latin-business-association-honors-verizon-for-its-commitment-to-the-latino-small-business-community/ http://www.hispanictips.com/2011/11/16/latin-business-association-honors-verizon-for-its-commitment-to-the-latino-small-business-community/#comments Wed, 16 Nov 2011 18:17:38 +0000 Tomas http://www.hispanictips.com/?p=160816
The LBA cited Verizon's efforts to increase access to business opportunities for Latino-owned businesses and for providing guidance and support to the membership of the LBA and the small-business community.

"Verizon's forward thinking extends beyond its innovative products and services," said Ruben Guerra, chairman of the Latin Business Association. "Through strong supplier diversity programs and business partnerships within the Latino community, Verizon sets the bar high for other companies."

Verizon partners with the LBA to offer the Supplier Diversity Bootcamp. The program provides tools to help minority-owned companies position themselves to obtain contract and procurement opportunities within the public and private sectors.

Christina Gonzalez, Verizon associate director of marketing, said, "Verizon's partnerships with diverse organizations such as the Latin Business Association help us compete in the global marketplace. This recognition by the LBA reflects the deep connection between Verizon and the diverse communities we serve."

Verizon has a long-standing commitment to provide procurement opportunities for business enterprises owned and controlled by minorities, women, persons with disabilities and service disabled veterans (MWDVBEs). Supplier diversity is a critical element of Verizon's strategy to grow and compete in the marketplace and to provide customers with the highest quality of service.

About LBA
The LBA, located in Los Angeles, Calif., was established in 1976 as a private nonprofit organization with a commitment to make a positive economic impact by creating business growth, providing advocacy and business education. See www.lbausa.com.

About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with more than 107 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $106.6 billion in 2010 revenues, Verizon employs a diverse workforce of more than 195,000. For more information, visit www.verizon.com. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/16/latin-business-association-honors-verizon-for-its-commitment-to-the-latino-small-business-community/feed/ 0 http://www.hispanictips.com/2011/11/14/verizon-launches-cine-nostalgia-a-top-movie-channel-for-u-s-hispanics/ http://www.hispanictips.com/2011/11/14/verizon-launches-cine-nostalgia-a-top-movie-channel-for-u-s-hispanics/#comments Mon, 14 Nov 2011 14:19:45 +0000 Tomas http://www.hispanictips.com/?p=160521
(Photo: http://photos.prnewswire.com/prnh/20111114/FL05577 )

"As we see more and more need for Spanish-language programming, it is important for us to bolster our FiOS TV offering with quality channels like Cine Nostalgia that appeal to a diverse market base," said Terry Denson, vice president of content strategy and acquisition for Verizon. "Our Spanish-language channel lineup is becoming more differentiated and robust, meeting the needs of Hispanic consumers across the country."

Cine Nostalgia is a 24-hour-a-day black-and-white movie channel with the best movies made in Mexico, and a strong library from the 30s to the 60s which represents the "Golden Era" of Mexican film making.

"This is a wonderful moment for Cine Nostalgia and for the Spanish-language movie viewers throughout the country. Cine Nostalgia and Cine Estelar offer more than 3,000 exclusive titles, the largest library of Mexican movies in the world, not available in any other TV network. Our library keeps growing with high-quality uncut films as they were originally created," said Carlos Vasallo, President and CEO of Cine Nostalgia, Cine Estelar and other entertainment venues. "Verizon is an attractive platform for our channels, with a robust brand and FiOS TV is an increasingly popular choice for Hispanic consumers looking for value, technology and the benefits of the triple bundle." The fastest-growing Hispanic population, already familiar with Vasallo's comprehensive Mexican film library, distributed to Latin America through other networks, now has direct access in the U.S. thanks to partnerships with multichannel operators Verizon and DIRECTV and distribution continues growing.

About Carlos Vasallo - Carlos Vasallo owns and operates the biggest Mexican movie library in the world through its channels Cine Nostalgia and Cine Estelar headquartered in Miami, FL and Mexico City. For more information go to www.cinenostalgia.tv, www.cinestelar.tv. To receive footage, promotional materials or to advertise with us call 305.856.7322 Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/14/verizon-launches-cine-nostalgia-a-top-movie-channel-for-u-s-hispanics/feed/ 0 http://www.hispanictips.com/2011/11/02/semillitas-a-toddlers-preschooler-channel-in-spanish-launched-on-verizons-fios-tv/ http://www.hispanictips.com/2011/11/02/semillitas-a-toddlers-preschooler-channel-in-spanish-launched-on-verizons-fios-tv/#comments Wed, 02 Nov 2011 20:41:23 +0000 Tomas http://www.hispanictips.com/?p=159472
"Semillitas," a channel produced by SOMOSTV (a Miami based company), is designed to preserve the Hispanic roots and language, one of the strongest needs of Latino parents. The channel focuses on children 0-5 years of age, an important age for the future conservation of the child's cultural background, of which language and other elements are key. According to recent Census results, Hispanics have been the segment most responsible for the growth of the American population, with children 0-5 years of age representing close to 27% of the total age bracket and reaching above 50% in many important markets such as California, Texas, New Mexico and a high number of metropolitan areas. According to proprietary research from the channel's producers Hispanic moms, regardless of their degree of acculturation, speak Spanish to their kids at these ages and consider TV watching a very important contributor to the transmission of cultural identity.


Jose Antonio Espinal, COO of SOMOSTV, expressed his satisfaction: "With this launch of 'Semillitas' with Verizon, we partner with a powerful player in the Hispanic Market and together we will be able to support Latino parents with a product carefully designed to address their children's needs with top quality animation and a violence free environment. We are celebrating this partnership and look forward to working together to better serve the most important segment of the American multicultural landscape."

Terry Denson, vice president of content strategy and acquisition for Verizon, said, "We are thrilled to add a new channel like 'Semillitas' to FiOS TV's Spanish-language offering. 'Semillitas' joins one of the industry's premier Spanish-language packages, La Conexion, which gives our FiOS TV customers access to more than 155 channels in both Spanish and English."

"Semillitas" is produced completely in neutral Spanish and packaged in a culturally relevant environment. The producers of the channel have paid attention to the continuity of traditions, games and other Hispanic elements, producing in house many interstitials such as songs and other interactive content to integrate parents and children to the TV watching experience. The channel also has a powerful online presence in its website http://www.semillitas.tv.

CONTACT: Giselle Trainor, 1-786-220-0275 Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/02/semillitas-a-toddlers-preschooler-channel-in-spanish-launched-on-verizons-fios-tv/feed/ 0 http://www.hispanictips.com/2011/10/20/verizon-latino-business-awards-and-why-it-makes-good-business-sense/ http://www.hispanictips.com/2011/10/20/verizon-latino-business-awards-and-why-it-makes-good-business-sense/#comments Thu, 20 Oct 2011 17:45:35 +0000 Tomas http://www.hispanictips.com/?p=158039 Tomás @ HispanicTips from micheleruiz.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/20/verizon-latino-business-awards-and-why-it-makes-good-business-sense/feed/ 0 http://www.hispanictips.com/2011/10/19/verizon-awards-hispanic-college-fund-180000-to-help-prepare-latino-youth-for-21st-century-workforce/ http://www.hispanictips.com/2011/10/19/verizon-awards-hispanic-college-fund-180000-to-help-prepare-latino-youth-for-21st-century-workforce/#comments Wed, 19 Oct 2011 14:57:03 +0000 Tomas http://www.hispanictips.com/?p=157755
"Lack of financial resources is a major barrier in the Latino community. With its generous support, Verizon is helping the Hispanic College Fund serve economically disadvantaged yet deserving students who have the power to transcend the boundaries of their environment through accessing higher education," said Dr. Carlos E. Santiago, chief executive officer of the Hispanic College Fund. "The outstanding contributions Verizon has invested since 2002 are symbolic of the collaboration we seek with our 2011 one US Gala theme: 'coming together to strengthen America's future through Latino student success.'"

Rose Stuckey Kirk, president of the Verizon Foundation, said, "Education can help transform lives. We're proud to do our part to help students obtain their dream of achieving a college degree so they can have a brighter future."

A recipient of a scholarship supported by the Verizon Foundation is Angel Cabrera, a senior at New Mexico State University. For the first time, Cabrera has been able to fully benefit from the college experience. In previous years the financial burden on her family and herself was far too great for her studies and related activities to be her main focus and priority. However, this year is an entirely different story.

"I have spent my nights studying hard without the arduous worry of figuring out if I was able to pay my rent for the next month – and the feeling is indescribable," said Cabrera.

For nearly 10 years, Verizon has financially supported the college education of hundreds of Latino students through the Hispanic College Fund. Approximately 30 HCF Scholars, including three Verizon Scholars, will be honored at the Hispanic College Fund's 2011 one US Gala on Oct. 19.

For more information about the 2011 one US Gala, visit http://www.HispanicFund.org/gala.

To learn more about the Hispanic College Fund, visit www.HispanicFund.org.

About the Verizon Foundation

The Verizon Foundation, the philanthropic arm of Verizon, uses its technology, financial resources and partnerships to address critical social issues, with a focus on education and domestic violence prevention. In 2010, the foundation awarded nearly $67 million to nonprofit agencies in the U.S. and abroad. Through Verizon Volunteers, one of the nation's largest employee volunteer programs, Verizon employees and retirees have volunteered nearly 6 million hours of community service since 2000. For more information on the foundation, visit www.verizonfoundation.org.

About the Hispanic College Fund

Founded in 1993, the Hispanic College Fund (HCF) is a non-profit organization based in Washington, D.C., with a mission to develop the next generation of Hispanic professionals. For 18 years, the Hispanic College Fund has provided educational, scholarship, and mentoring programs to students throughout the United States and Puerto Rico, establishing a career pipeline of talented and career-driven Hispanics. The Hispanic College Fund annually awards millions of dollars, impacting thousands of students through high school to college and career. HCF has been recognized by USA Today as one of the nation's top 25 charities and has twice received Charity Navigator's top four-star rating for fiscal responsibility. In 2010, the College Board recognized HCF for program innovation. www.hispanicfund.orgCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/19/verizon-awards-hispanic-college-fund-180000-to-help-prepare-latino-youth-for-21st-century-workforce/feed/ 0 http://www.hispanictips.com/2011/10/14/kudos-verizon-and-att-wireless-have-pulled-their-advertising-off-kfis-john-and-ken-show-in-response-to-a-campaign-by-several-latino-groups-to-drive-the-controversial-radio-talk-hosts-off-the-a/ http://www.hispanictips.com/2011/10/14/kudos-verizon-and-att-wireless-have-pulled-their-advertising-off-kfis-john-and-ken-show-in-response-to-a-campaign-by-several-latino-groups-to-drive-the-controversial-radio-talk-hosts-off-the-a/#comments Fri, 14 Oct 2011 16:28:17 +0000 Tomas http://www.hispanictips.com/?p=157002 Tomás @ HispanicTips from fixed-mobile-convergence.tmcnet.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/14/kudos-verizon-and-att-wireless-have-pulled-their-advertising-off-kfis-john-and-ken-show-in-response-to-a-campaign-by-several-latino-groups-to-drive-the-controversial-radio-talk-hosts-off-the-a/feed/ 0 http://www.hispanictips.com/2011/06/10/verizon-lanza-al-mercado-paquetes-de-servicio-de-fios-personalizados-con-mas-opciones-y-mas-flexibilidad/ http://www.hispanictips.com/2011/06/10/verizon-lanza-al-mercado-paquetes-de-servicio-de-fios-personalizados-con-mas-opciones-y-mas-flexibilidad/#comments Fri, 10 Jun 2011 14:14:18 +0000 TomasC http://www.hispanictips.com/?p=134572 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/10/verizon-lanza-al-mercado-paquetes-de-servicio-de-fios-personalizados-con-mas-opciones-y-mas-flexibilidad/feed/ 0 http://www.hispanictips.com/2011/05/24/verizon-launches-new-site-that-gives-hispanics-an-inside-view-into-the-fios-experience-enciendetefios-com/ http://www.hispanictips.com/2011/05/24/verizon-launches-new-site-that-gives-hispanics-an-inside-view-into-the-fios-experience-enciendetefios-com/#comments Tue, 24 May 2011 03:42:27 +0000 TomasC http://www.hispanictips.com/?p=131047 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/24/verizon-launches-new-site-that-gives-hispanics-an-inside-view-into-the-fios-experience-enciendetefios-com/feed/ 0 http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/ http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/#comments Tue, 08 Mar 2011 18:15:10 +0000 Tomas http://www.hispanictips.com/?p=115072
"We look forward to working with Lopez Negrete," said Oscar Madrid, Verizons director of multicultural marketing for consumer wireline and business services. "The firms Hispanic expertise will help us reach a very important audience of consumers and small businesses. Together, well show how Verizons game-changing FiOS services are not only the best choice in the industry, but how our communications and entertainment services help people enjoy life more passionately."

Lopez Negrete will be the full-service marketing and communications agency of record focused on the Hispanic market. The agency will provide a full range of support, including Hispanic advertising, strategic planning, media buying and planning, creative, digital, promotions, event marketing, and public relations.

"This is a very proud moment for our agency and our industry. Verizon is a visionary leader in the telecommunications category and they completely understand and embrace the important role the Hispanic consumer plays in their long-term success," explains Alex Lopez Negrete, president, CEO and chief creative officer. "The team at Verizon truly appreciated the strategic approach we took to this challenge, embracing multi-channel strategies, segmentation and opportunity valuation resulting in powerful, memorable and highly relevant messaging. We look forward to producing outstanding results that build upon Verizons superior reputation and commitment to our market."

Lopez Negrete was on a short list of agencies vying for the account through a review process that commenced earlier this summer. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/feed/ 0