News (Noticias) Tagged ‘V-me’

Democratic Presidential nominee, Barack Obama speaks with V-me’s Pulitzer Prizing winning journalist, Andres Oppenheimer about U.S.-Latin America affairs, U.S. Cuba relations, Columbia’s FARC insurgency, trade agreements and immigration on June 13 at 10pm(ET/PT). This interview marks one of the candidate’s first in-depth conversations focused on U.S.-Latin America relations and is presented as part of V-me’s PARTICPA 2008 election coverage.

In V-me’s exclusive national presentation of Oppenheimer Presenta, Andres Oppenheimer hosts a weekly panel featuring the Hispanic world’s most influential politicians, journalists, artists and advocates. Oppenheimer Presenta can be found on V-me each Friday at 10 p.m.(ET/PT)

“For the centerpiece of Latin America policy there are several things that need to be there, the idea of freedom and democracy, security and opportunity for all the people of Latin America.”

Sen. Barack Obama’s interview is part of the V-me’s ongoing PARTICIPA 2008 initiative, the most extensive election coverage in Spanish. V-me’s PARTICIPA 2008, funded in part by the Corporation for Public Broadcasting, raises the bar for intelligent political analysis and discourse in Spanish, and also drives increased voter education and registration among Latinos nationwide

V-me reaches more than 6 million Hispanic homes and is presented locally by public TV stations and carried on basic digital cable and digital broadcast in many cities and nationally on DIRECTV Ch. 440, DISH Network Ch. 9414 and DISHLatino Ch. 846. To find specific channel information for your market, visit www.VmeTV.com

About V-me:
V-me, the new Hispanic option for the 2008-2009 upfront season, entertains and informs America’s Latino families in Spanish. V-me’s original, first-run, exclusive programming includes engaging primetime drama, music, sports, current affairs and Latin cinema, along with world class kids, food, lifestyle and nature. The 24-hour network, partnered with public television, is America’s largest Spanish digital channel. V-me is the first venture of the media production and distribution company, V-me Media Inc. To find out more visit www.VmeTV.com

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Univision, Telemundo, V-Me and other Hispanic television networks and media will showcase fall programming at the first annual Texas Hispanic Upfront June 5, offering marketing, advertising and multimedia packages for ad agencies and major corporations. Spanish-language cable networks ESPN Deportes, Fox Sports en Español and MTV3 will join national broadcast networks to offer a comprehensive programming lineup to the local advertising community.The Texas Hispanic Upfront is historic because it’s the first time the national television networks are presenting their fall schedule outside of New York City, where national TV Upfronts are typically held as independent events. The American Marketing Association and SAVisión, its Hispanic Marketing arm, are sponsoring the Texas Hispanic Upfront.

“Potential advertisers and marketers can learn about the new media options that can help them advertise their brands more effectively,” said SAVisión Chair Diane Huth. “The Upfront will provide great savings through Upfront media packages offering unique sponsorship and early-commitment rates previously available only to attendees at the New York Upfronts.”

More than 400 local and regional advertising and marketing executives will be attending, as well as TV network executives, producers, ad agencies, marketing firms, advertisers, and major corporations. “This historic Upfront offers access to information to the local advertising community, allowing local clients and agencies to take advantage of great savings and unique ad and sponsorship opportunities not previously available to them. It also provides a fabulous overview of the market and media options to general market advertisers who may not be well informed of the importance, dynamics and media offerings that can help them to effectively communicate to the large and growing Hispanic market.”

• Attendees will gain new insights about the size and dynamics of the large and rapidly growing Hispanic market and media options available to reach them, both nationally and in Texas.
• Attendees will be exposed to innovative new programming options that will debut with the fall TV season, and have the opportunity to sponsor programs, make cost-effective “Upfront” media buys or even place their brands on-air in co-production agreements.
• Attendees are provided with an unprecedented opportunity to meet and speak with leading network executives face-to-face to express opinions, seek information and propose partnership programs.
• Sponsors gain access to hundreds of affluent and influential customers who are active professionals working in the local marketing and advertising community.
• Entertainers are donating their services to gain exposure to scores of decision-makers who select spokespeople, soundtracks, music scores and performers for films, programs and commercials produced locally.

The Upfront will be held 5:30-10:30 p.m. Thursday, June 5, at the Scottish Rite Auditorium. At the Media Fair, scheduled 5:30 to 7:00 p.m., network representatives will meet one-on-one with potential advertisers. Network presentations follow in the theater.

Entertainment will be provided by popular Latin group Pochimex, Mariachi del Pueblo, harpist Juan Cabrera, and Mexican actress and singer, Rosalinda Risso, and the Trio Janítzio. Radio celebrity Sonny Melendrez will be the Master of Ceremonies.

Co-sponsors include The Advertising Federation of San Antonio (AdFed), the San Antonio Hispanic Chamber of Commerce (SAHCC), The Association of Hispanic Ad Agencies (AHAA), and National Hispanic Professionals Organization (NHPO). HispanicAd.com, the leading online source of news and information for the Spanish-language advertising industry, is also a major sponsor.

Attendees will include leading media directors from key Hispanic ad agencies and marketing companies in the region who have agreed to form the Upfront Ad Council, assuring SAVisión organizers have the support of key agencies and advertisers.

More than 13 agencies with national Hispanic clients operate in the South Texas region, creating Spanish-language advertising for a host of iconic brands, including Burger King, Coors, Miller and Budweiser, Mazola Corn Oil, Fisher-Price Toys, Coca Cola, Procter and Gable, Unilever, Dial, Las Vegas Visitors and Convention Bureau, and many more. The region also is home to many large corporations, including AT&T, Dell, HEB, and Republic National Distributing Company, all with extensive Hispanic ad programs.

Additional event sponsors include HEB, Republic National Distributing Company, Brown-Forman (distiller of Jack Daniels), Absolutely Everything Catering, Accu-Print, Marie Ferrante (graphic designer), Wickley Advertising, TMS Total Media Solutions, The Wedding Connection, and many other companies who have donated goods and services to ensure the event’s success.

Ticket prices range from $45-$60. Proceeds of the Upfront fund college scholarships and internships for local marketing students.

Attendees can register on the SAVisión website, www.savision.org. For more information, contact Diane Huth, SAVisión Chair, 210-601-7852, dxhuth@valassis.com, or Scott Keeler, Upfront Chair, 210-859-6914, scott.keeler@citcomm.com.

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For the first time, the Hispanic upfronts will move beyond the coasts and straight into the heart of the country, holding the multi-network Texas Hispanic Upfront event in San Antonio on June 5th.

Participating broadcast networks will include Univision, Telemundo, TV Azteca and V-me. The upfront event will also host cable TV networks, ESPN Deportes, Fox Sports en Espanol, and MTV Tr3s.”*

Spanish-language channel V-me–distributed partly via digital multicast in partnership with PBS stations–held its first upfront this week. It made programming announcements covering an original preschool production, several new reality series and continued content from the Food Network.

The 14-month-old network offers 30-second spots, but also PBS-style underwriting and sponsorship opportunities.”*

DIRECTV Más™, DIRECTV’s Spanish-language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media during upfront week in New York. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event will take place Thursday, May 15 from 6:30-8:30 p.m. at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más™ offers the widest array of Spanish-and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45a Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVMás.com or call 1-866-501-1Más (627).

a Includes English-Language broadcast channels with alternate Spanish audio.

Members of the media who would like to attend the May 15 event should contact Cristina Del Cueto 305-669-6789 / cristinadc@dmgsolutions.net

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17 million customers in the United States and is leading the HD revolution with 95 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.”*

Mayor Michael R. Bloomberg will announce today at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment. The announcements include the City’s first ever Latin Media Guide of events taking place throughout the city, the appointment of eight new commission members, the formation of a working group with educational institutions and industry leaders, and a newly re-launched website on www.nyc.gov .

“The Latin Media and Entertainment Commission was established to showcase our city’s Latino arts and entertainment community and create new opportunities and jobs in these fields,” said Mayor Bloomberg. “The Commission has brought together executives from Latin media and business organizations, and over the past four years these leaders have put their talents to work on the city’s behalf. By welcoming eight new members and launching a new website and Latin media guide, the Commission is strengthening the art, music, and entertainment industries that make New York City the Latin Media and Entertainment Capital of the World.”

As part of the Commission’s efforts to create and support events that provide the most enriching Latin cultural experiences, the LMEC has partnered with the bilingual Latino website NYRemezcla to create the first-ever Latin Media Guide. The 2008 edition of the guide includes 14 events supported by LMEC. These events range from Latin film screenings to outdoor Latin music concerts and combined are expected to have an estimated economic impact on the city of over $60 million.

“We continue to work closely with the Mayor to identify, build, and tout top destinations in New York City featuring Latin advertising, new media, films, music, dining, art galleries, and more,” said LMEC Chair Mario L. Baeza, Chairman and CEO of the Baeza Group, and Founder and Executive Chairman V-Me Media, Inc. “We are committed to fostering the growth of Latin organizations in New York in order to continue growing and enriching the cultural fabric of our great City.”

This year, LMEC’s goal to promote economic development for Hispanic advertising and media companies will be re-enforced by the addition of eight new board members: Patrick Dolan, Senior Vice President, Interactive Advertising Bureau; Robert Federico, Executive Director, Repertorio Español; Angela M. Freyre, Senior Vice President, Nielsen Media; Jacqueline Hernández, COO, Telemundo; Jorge Reynardus, President/Partner, Reynardus & Moya; Jeffrey Thompson, Vice President Global Diversity, Disney; Joe Uva, CEO, Univision; Carlos Sanchez, President & General Manager of Telemundo 47.

The event listings in the Latin Media Guide are also part of a comprehensive calendar featured on the LMEC’s newly redesigned website that can be found on www.nyc.gov . Some of the up-coming LMEC-endorsed events appearing in the new Latin Media Guide include TeatroStageFest being held June 2-15, the Latin Alternative Music Conference being held July 8-12, the New York International Latino Film Festival taking place July 22-27, the Latino Cultural Festival at the Queens Theater July 23-August 3 and the New York Salsa Congress August 27-31.

The new LMEC website will also include a summary of New York business incentives, an Online Business Survey, a directory of industry and Latino cultural institutions and subscription to a newsletter that will keep the public updated and informed about the LMEC’s work and upcoming Latin events. The website will also highlight the LMEC’s joint effort with many of the City’s top colleges and universities and executives in the “new media” and Hispanic advertising fields to develop and strengthen New York City’s growing Latin media and entertainment workforce. The partnership seeks to bridge the gap between educational institutions and the changing demands of the industry to provide opportunities to students.

About the Latin Media and Entertainment Commission (LMEC)
On October 28, 2003, Mayor Michael R. Bloomberg created the NYC Latin Media & Entertainment Commission (LMEC) by Executive Order No. 43. The LMEC advises the Mayor on business development and retention strategies for the Latin media and entertainment industry and works with City agencies to pursue the LMEC’s goals. Through research and strategies, the LMEC develops initiatives to retain, recruit, and expand New York City’s Latin media and entertainment productions, businesses, and jobs as well as to attract and host high-profile Latin entertainment productions and events in New York City. The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from the nonprofit and cultural sectors, and leading executives from the financial, advertising, and real estate sectors. Commission members include honorary Chairpersons Jennifer Lopez and Robert De Niro; LMEC Chairman Mario Baeza, Chairman and CEO of the Baeza Group and Founder and Executive Chairman V-Me Media, Inc.; and the Mayor’s Advisor and Liaison to the Commission, Willie Colon. The heads of seven City agencies, under the direction of the Deputy Mayor for Economic Development, serve on the commission as ex officio members.”*

The Nielsen Company has confirmed that the 24-hour Spanish-language network V-me is now available in 50 percent—6 million—of all U.S. Hispanic TV homes.

V-me’s original, first-run, exclusive programming includes prime-time drama, music, sports, current affairs and Latin cinema, along with kids, food, lifestyle and nature. The 24-hour network, partnered with public television, is America’s largest Spanish digital channel.”*

On May 10, U.S. Hispanic network V-me will join a lineup of broadcasters that include BSkyB in the U.K. and STAR TV in Asia in airing Pangea Day, a live four-hour global event showcasing short films from around the world.”*

This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there’s market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme “Univision equals your growth engine.”

“We’re going to build on that theme of the strong connection we have with our consumers,” said David Lawenda, president-ad sales at Univision Communications. “*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

The U.S. Hispanic network V-me has added the preschool property 7Pets, distributed by Spain’s Ypsilon Films, to V-me Niños, its five-hour daily kids’ programming block.”*

*From: http://www.worldscreen.com
Traducido: usando Google o Altavista/Babel Fish

V-me, the nation’s fastest growing digital Spanish television network, and DIRECTV Mas(TM), the Spanish-language programming service from DIRECTV, unveiled today a new PSA initiative to raise awareness among Spanish- and English-speaking viewers about the transition to digital television in February 2009. The PSA will be aired across the DIRECTV Mas and DIRECTV platform, on V-me, which is carried on most major cable and satellite systems, and by public and commercial broadcasters. The 60-second PSA, produced by V-me, features award-winning actress, Lupe Ontiveros. The spot — produced in both English and Spanish — uses humor and straight talk to help viewers understand what the shift from analog to digital means, who is affected, and what the options are, including the government- subsidized coupons that can be used to purchase converter boxes. Most importantly, the PSA directs viewers to the official information site www.dtv2009.gov, and urges viewers to spread the word to friends and families. “*

*From: http://www.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

Super Tuesday will mark a milestone for V-me, which, for the first time in its short history, will offer live coverage of a news event.

The Spanish-language service from PBS will carry three hours of live primary coverage starting at 10 p.m., anchored Jorge Gestoso and joined by Luis Sarmiento.

“I believe this is a key moment for V-me in terms of establishing itself,” Gestoso told the Daily News yesterday. “Public television versus commercial television, we have much more depth, much more inside information, much more of a commitment to a community.”"*

*From: http://www.nydailynews.com
Traducido: usando Google o Altavista/Babel Fish

The U.S. Hispanic network V-me has secured an agreement to have its original music series Estudio Billboard distributed by Venevision International, who will introduce the program to buyers next week at NATPE.

Venevision International will distribute the series on a multiplatform basis, including VOD, home video, cable, satellite and free TV worldwide. Estudio Billboard is a music and interview series, hosted by Billboard magazine’s Leila Cobo, which profiles top Latin artists. The show is produced in Miami and recorded in high definition in front of a live audience.”*

*From: http://www.worldscreen.com
Traducido: usando Google o Altavista/Babel Fish

With the Latino vote critical to this year’s election, V-me, America’s fastest growing Spanish network, today announced its extensive primetime election coverage and analysis. V-me’s PARTICIPA 2008 coverage combines the experience and up-to-the-minute live reporting of the V-me Noticias team with the network’s flagship public affairs program, Viva Voz. V-me’s election coverage explores the results and offers in-depth analysis of the critical issues and how these resonate with voters, particularly the Hispanic community, the fastest growing segment of the U.S. electorate.

On Super Tuesday (February 5th), V-me’s PARTICIPA 2008 team provides live primetime coverage from 10:00pm - 1:00 am (ET) with up-to-the-minute election updates. Broadcasting from V-me’s PARTICIPA 2008 news headquarters, award-winning journalist Jorge Gestoso and a team of political experts including Arturo Valenzuela, former assistant to the President for National Security Affairs and professor at Georgetown University; Otto Reich, former assistant secretary of state; William Ramos, executive director, NALEO; Emilio Viano, professor, school of public affairs, American University; Jorge Castaneda, professor, New York University; and several others will provide in-depth analysis on the issues and voter trends while reporting on the electoral count and official results.

Throughout the entire election season, the V-me Noticias team will provide late-breaking news with its live hourly newsbreaks in primetime. Viva Voz will present special reports and analysis from Washington on its Thursday program, Viva Voz Desde Washington. Each week at 10:00pm (et/pt) Viva Voz Desde Washington will be exclusively devoted to a thoughtful discussion and analysis of the big issues facing America’s voters, inside and outside the Hispanic community. Through a series of single-topic programs on critical issues facing the electorate, V-me will talk with top experts on subjects such as social values, domestic spending priorities, foreign affairs, education, healthcare and religion and race in politics. And, with stations in all of the top U.S. Latino markets, V-me will incorporate regional coverage and views into all of its election coverage to create a national dialogue.

On VmeTV.com, visitors will be able to comment on the issues, suggest topics for discussion, vote on polls, watch highlights of Viva Voz specials and follow breaking news of the national campaigns.

As the candidates are selected at the national party conventions, V-me’s PARTICIPA 2008 team will broadcast live from the floor of the Democratic and Republican conventions covering all the highlights and the day’s news.

On Election Day, V-me ’s PARTICIPA 2008 team presents live primetime coverage of the final hours as America determines who will be the nation’s next president.

V-me is presented locally by public TV stations and carried on basic digital cable and digital broadcast in many cities and nationally on DIRECTV and DIRECTV Mas channel 440, DISH Network Ch 9414 and DISHLatino Ch 846. Check your local listings for time and date in your local market or www.VmeTV.com for more information. “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Spanish pop star, David Bisbal appears on V-me’s Estudio Billboard January 8 at 10:00pm(ET) with encore on January 13 at 8:00pm.

After performing unnoticed for five years in a local Spanish indie band, David Bisbal appeared in 2001 on the Spanish music reality show, Operación Triunfo where he finished as first runner up. Quickly signed to a recording contract, he launched an international career that includes the 2003 Latin Grammy for Best New Artist. “I didn’t set out to win Operación Triunfo, I just wanted to share my music. I prayed every night to have someone hear me and give me a chance.”

David Bisbal speaks with host Leila Cobo about his family and the inspiration he gets from them. He also reflects on the hardships of touring and being away from the people he loves most, and the challenges of life in the media spotlight. “Somehow with music, everything turns positive, even some issues in the media. I’ve always known that my music and the people I love are like a shield to me.”

While David Bisbal is an international pop star, he explains that he tries to add a little touch of his homeland in every song — drawing on his roots in Southern Spain. On Estudio Billboard he performs a very traditional Spanish song dedicated to his homeland, Almería, tierra noble, along with the award-winning Amar es lo que quiero from his latest album, Premonición.

Estudio Billboard is a new music and interview series developed by V-me, in collaboration with Billboard Magazine and hosted by Billboard’s Leila Cobo, the ultimate Latin music insider. Taped before an intimate live audience, Latin artists reveal new insights into their lives, careers, musical influences and much more. Top Latin artists such as Ricardo Montaner, Maná, Franco de Vita, Daniela Mercury, Jose Feliciano, Gloria Estefan and Daddy Yankee who have also appeared on the program. The season airs in the United States through 2007 and 2008. Estudio Billboard is presented in Spanish with subtitles (closed captioning) in English.

Presented locally by public TV stations and carried on basic digital cable in many U.S. cities and nationally on DIRECTV and DIRECTV Más Ch 440, DISH Network Ch 9414 and DISHLatino Ch 846. To find specific channel information for your market visit www.VmeTV.com“*

*From: http://www.prweb.com
Traducido: usando Google o Altavista/Babel Fish

ADVISORY for December 18,19,23

WHO:
Iconic Mexican pop singer, songwriter and model, Gloria Trevi appears on V-me’s Estudio Billboard December 18 at 10:00pm(ET) with encore on December 23 at 8:00pm.

Gloria Trevi speaks openly with host Leila Cobo about her troubled past and how this has shaped her music, “I’ve been completely honest with my public. I am like an open book: anyone can read my sorrows and happiness.” Gloria Trevi shared that while some may see her as controversial, she believes that newer generations can act with freedom that others have not had before.

Explaining that all the events of her life can be found in her music, Gloria Trevi shares that she created the song Todos Me Miran after learning she was pregnant and had to reinvent her career. “I’ve never contradicted myself. I think I’ve evolved but never changed my essence. When I go onstage, I start changing according to the song I’m performing and that’s when people see Gloria Trevi from the early years.”

During the interview, Gloria Trevi sings her classic hits, El Recuento de los Daños and Me Siento Tan Sola and two songs from her latest release, Todos Me Miran and Psicofonia.

WHAT:
Estudio Billboard is a new music and interview series developed by V-me, in collaboration with Billboard Magazine and hosted by Billboard’s Leila Cobo, the ultimate Latin music insider. Taped before an intimate live audience, Latin artists reveal new insights into their lives, careers, musical influences and much more. Gloria Trevi joins Juanes, Maná, Franco de Vita, Daniela Mercury, Jose Feliciano, Gloria Estefan and Daddy Yankee who have also appeared on the program. The season airs in the United States through 2007 and 2008. Estudio Billboard is presented in Spanish with subtitles (closed captioning) in English.

WHERE:
Presented locally by public TV stations and carried on basic digital cable in many U.S. cities and nationally on DIRECTV and DIRECTV Más Ch 440, DISH Network Ch 9414 and DISHLatino Ch 846. To find specific channel information for your market visit

As the only U.S. Spanish network invited to commemorate the 10th anniversary of the Guggenheim Museum in Bilbao, V-me’s signature primetime show, Viva Voz takes an in-depth look at how the museum transformed a gritty and economically challenged city into a vibrant tourist destination — known as the “Guggenheim Effect.” The Viva Voz from Bilbao special debuts December 5th at 10:00pm(ET)/9:00pm(CT).

The Viva Voz special from Bilbao, documents how Frank Gehry’s architecture transformed this industrial port city into a tourist magnet and led a worldwide rush of urbanists to erect their own trophy buildings hoping to create other “wow factors.” With cities round the globe following the Bilbao model, Gehry and his fellow starchitects have been elevated to urban messiahs.

Using archival footage, Viva Voz follows the construction of this architectural masterpiece and shows how Richard Serra’s permanent exhibit “The Matter of Time” was installed. The program also features the largest exhibit of American art presented outside of the U.S. “Art in the USA: 300 Years of Innovation” and an exhibition of Basque artists “Chacun a su gout.”

Viva Voz travels into the Rioja wine region to visit a Gehry hotel at the Marquez de Riscal winery. Viva Voz guests include: Thomas Krens, director of the Guggenheim Foundation, Juan Ignacio Vidarte, director of the Guggenheim Museum in Bilbao and Jon Azua, vice president of the Basque country.

V-me can be seen locally in many cities on cable and digital broadcast, and nationally on DIRECTV and DIRECTV Mas channel 440, DISH Network Ch 9414 and DISHLatino Ch 846. Check your local listings for more information or www.VmeTV.com for more information.”*

DIRECTV (NYSE: DTV) customers now have access to a new, high-quality Spanish-language network with the launch today of V-me.

V-me’s unique blend of entertainment, public affairs and educational content - including the largest, most widely distributed daily block of pre-school programming on Spanish TV - is available at no additional cost to DIRECTV and DIRECTV MAS customers on channel 440. This addition to V-me’s existing national carriage extends the new network’s current reach to more than 36 million homes.

“V-me fills a real need and provides an important alternative for Spanish-speaking viewers across the U.S.” said John De Armas, vice president, WorldDirect, DIRECTV, Inc. “DIRECTV is proud to add this new quality service to what is already the most comprehensive Spanish-language programming offer available nationwide.”

“V-me is more than just engaging entertainment,” said Carmen DiRienzo, President of V-me. “Our content is truly meaningful and offers a real service to the community. We are delighted that DIRECTV is making V-me available to its full subscriber base, providing the widest possible access to families everywhere.”

V-me (pronounced “veh-meh”) - is the first US Hispanic network developed by the Educational Broadcasting Corporation, which presents it to DIRECTV. Also presented locally via public TV stations across the country, V-me organizes its programming into four distinct areas:

V-me Kids

V-me’s pre-school line-up offers over 35 hours per week of award-winning education-based entertainment that promotes and develops basic literacy & numeracy, story telling & vocabulary, social development & “pre-science” skills - delighting its young audience (and their caregivers) with shows such as Jim de la Luna, Las Tres Mellizas Bebes, Los Pies Magicos de Franny, Connie La Vaquita and Plaza Sesamo. V-me supports its programming with online resources for kids and parents.

V-me Lifestyle

V-me reflects the high interest among Latinos for informative and entertaining content in health, parenting, nutrition, travel, food, home design, self-improvement and sports. From V-me’s original Aire Yoga production to the Peabody Award-winning daily parenting show, Los Ninos en Su Casa, to an afternoon block from The Food Network, V-me Lifestyle offers programs for every taste and interest.

V-me Factual & Current Affairs

V-me primetime presents a mix of intelligent entertainment and opinion, covering current affairs, history, science, biography and natural history. Two original series highlight the schedule: Viva Voz - a nightly interview program brings hosts, newsmakers and celebrities together in studio and on-location, for freewheeling discussions of stories and issues affecting society as a whole, with a unique Latino perspective. Estudio Billboard, a hip music/interview series developed with Billboard Magazine invites top Latin artists to reveal fresh insights into their lives, careers and musical influences. And, with guitars and piano nearby, they are always ready to express themselves with impromptu music performances.

V-me Movies & Specials

Today’s Latin cinema constantly reveals new faces, voices, and images to Latinos and non-Latinos alike. V-me en Pantalla presents a contemporary Spanish-language film every night. And V-me’s weekly entertainment specials highlight international concerts, and performances in the arts and pop culture.

For more information about V-me, visit www.VmeTV.com. To learn more about DIRECTV call 1-800-777-2454, or visit www.DIRECTV.com “*

Known around the globe as the world’s top Latino artist, Gloria Estefan talks about how she juggles her many varied life roles as chart-topper, mother, wife and community activist on Estudio Billboard, Nov. 6 at 10:00pm(ET).

Moving from the world stage to parent-teacher conferences and everything in between, Gloria Estefan shares how she manages her career and her life with the same rhythm that has kept her at the top of the charts for more than two decades. She also speaks about maintaining her Cuban roots while growing up in America and how most Latinos relate to her desire to hold onto her heritage through family stories and songs.

“The greatest thing about my career and my music is how through music people around the world know who I am in my heart and my soul,” said Gloria Estefan

Gloria Estefan also shares songs from childhood favorites to her latest album, 90 Millas.

Estudio Billboard is a new music and interview series developed by V-me in collaboration with Billboard Magazine hosted Leila Cobo, the ultimate Latin music insider. Taped before an intimate live audience, Latin artists reveal new insights into their lives, careers, musical influences and much more.

Presented locally by public TV stations and carried on basic digital cable in many cities and nationally on DISH Network Ch 9414 and DISHLatino Ch 846. To find specific channel information for your market visit www.VmeTV.com

Estudio Billboard airs on Tuesday nights at 10:00pm (ET) repeating at 1:00 am and Sundays at 8:00pm. “*

Latin music fans looking for new music and new perspectives on their favorite artists turn to V-me - a new destination for intimate interviews, unplugged performances and concerts. Headlining V-me’s primetime schedule are two of the network’s original programs, Viva Voz and Estudio Billboard.

Every Tuesday at 10:00pm(ET) and Sunday at 8:00pm(ET) V-me’s Estudio Billboard presents an innovative music/interview format, produced in collaboration with Billboard Magazine and hosted by Billboard’s Leila Cobo, the ultimate Latin music insider. Multiple GRAMMY award winners and nominees highlight a first-season lineup of Juan Luis Guerra, Daddy Yankee, Mana, Juanes, Franco DeVita, Gloria Estefan, Laura Pausini, David Bisbal, Daniela Mercury, Emmanuel, Ricardo Montaner, Gloria Trevi and Jose Feliciano. In exclusive interviews, guests share fresh insights into their life and music, illustrated with performances of their favorite music — from childhood favorites to new singles. Estudio Billboard is presented with English closed captioning for all music fans.”*

There’s a new entrant into the increasingly spirited Spanish-language media landscape in Utah, and this time it’s public television.

KUED Channel 7 has launched V-me, the first national Spanish-language network to join forces with public TV to air programs aimed at Latino viewers.

Broadcasts began Oct. 23 on KUED’s digital channel 7-3. V-me (the name comes from veme, the Spanish word for “see me”) is also available to cable subscribers on Comcast’s Digital 108 channel. “*