http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 13:26:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/11/09/toyota-entravision-host-%e2%80%98camry-for-a-better-commute%e2%80%99-concert/ http://www.hispanictips.com/2011/11/09/toyota-entravision-host-%e2%80%98camry-for-a-better-commute%e2%80%99-concert/#comments Wed, 09 Nov 2011 17:07:32 +0000 Tomas http://www.hispanictips.com/?p=159987 Tomás @ HispanicTips from hispanicad.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/09/toyota-entravision-host-%e2%80%98camry-for-a-better-commute%e2%80%99-concert/feed/ 0 http://www.hispanictips.com/2011/11/09/ushcc-congratulates-toyota-for-award-winning-commitment-to-supplier-diversity/ http://www.hispanictips.com/2011/11/09/ushcc-congratulates-toyota-for-award-winning-commitment-to-supplier-diversity/#comments Wed, 09 Nov 2011 15:24:42 +0000 Tomas http://www.hispanictips.com/?p=159853
-Toyota Recognized as 2011 Corporation of the Year by National Minority Supplier Development Council -

WASHINGTON, Nov. 9, 2011 /PRNewswire-USNewswire/ -- The United States Hispanic Chamber of Commerce (USHCC) congratulates Toyota for being honored as the 2011 Corporation of the Year by the National Minority Supplier Development Council (NMSDC). At the annual NMSDC conference in early November, Toyota was recognized for its $1 billion commitment to investing in, developing and advocating for minority businesses and communities across America.

The NMSDC committee was made up of minority business owners from across the country; committee members were charged with evaluating companies on the diversity of their supplier and employee bases. NMSDC President Joset Wright says that this year, Toyota was chosen as the company that has most fully integrated minority supplier development into the corporate culture, and recognized the value that minority suppliers bring to the corporate supply chain.

USHCC President & CEO Javier Palomarez says that the USHCC is proud of Toyota for constructing a business model that accurately reflects and incorporates the diversity of the American business landscape. "By engaging with minority suppliers, retaining a diverse employee base, and providing ongoing support to communities across the country, Toyota truly embodies our mission to promote the economic growth and development of minority businesses in the United States," he adds.

Over the past decade, Toyota has been recognized by numerous NMSDC regional councils for its outstanding diversity and inclusion initiatives. Toyota has also received top honors from leading diversity advocate organizations such as DiversityInc. and the Human Rights Campaign.

About the United States Hispanic Chamber of Commerce

Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of nearly 3 million Hispanic-owned businesses in the United States that combined generate in excess of $420 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers and business associations in the United States and Puerto Rico. For more information, visit www.ushcc.com.

SOURCE United States Hispanic Chamber of CommerceCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/09/ushcc-congratulates-toyota-for-award-winning-commitment-to-supplier-diversity/feed/ 0 http://www.hispanictips.com/2011/10/24/sales-leads-crown-imports-jarritos-toyota/ http://www.hispanictips.com/2011/10/24/sales-leads-crown-imports-jarritos-toyota/#comments Mon, 24 Oct 2011 17:32:08 +0000 Tomas http://www.hispanictips.com/?p=158398 Tomás @ HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/24/sales-leads-crown-imports-jarritos-toyota/feed/ 0 http://www.hispanictips.com/2011/10/12/case-study-hispanics-agree-%e2%80%98somos-muchos-toyota%e2%80%99-automaker-uses-facebook-to-make-loyalty-a-source-of-pride/ http://www.hispanictips.com/2011/10/12/case-study-hispanics-agree-%e2%80%98somos-muchos-toyota%e2%80%99-automaker-uses-facebook-to-make-loyalty-a-source-of-pride/#comments Thu, 13 Oct 2011 00:28:31 +0000 Tomas http://www.hispanictips.com/?p=156706 Tomás @ HispanicTips from www.emarketer.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/10/12/case-study-hispanics-agree-%e2%80%98somos-muchos-toyota%e2%80%99-automaker-uses-facebook-to-make-loyalty-a-source-of-pride/feed/ 0 http://www.hispanictips.com/2011/04/18/toyota-brings-we-are-many-social-media-effort-to-telemundo-novela-in-stunt-audience-will-tell-villain-were-watching-you-during-tv-episode/ http://www.hispanictips.com/2011/04/18/toyota-brings-we-are-many-social-media-effort-to-telemundo-novela-in-stunt-audience-will-tell-villain-were-watching-you-during-tv-episode/#comments Mon, 18 Apr 2011 18:05:38 +0000 TomasC http://www.hispanictips.com/?p=123455 Tomás @ HispanicTips from adage.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/18/toyota-brings-we-are-many-social-media-effort-to-telemundo-novela-in-stunt-audience-will-tell-villain-were-watching-you-during-tv-episode/feed/ 0 http://www.hispanictips.com/2010/12/20/playing-it-both-ways-toyota-tv-commercial-has-lou-ferrigno-who-has-joined-sheriff-joe-arpaio-in-an-armed-immigration-posse-in-arizona/ http://www.hispanictips.com/2010/12/20/playing-it-both-ways-toyota-tv-commercial-has-lou-ferrigno-who-has-joined-sheriff-joe-arpaio-in-an-armed-immigration-posse-in-arizona/#comments Tue, 21 Dec 2010 00:06:10 +0000 Tomas http://www.hispanictips.com/?p=112693 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/12/20/playing-it-both-ways-toyota-tv-commercial-has-lou-ferrigno-who-has-joined-sheriff-joe-arpaio-in-an-armed-immigration-posse-in-arizona/feed/ 0 http://www.hispanictips.com/2010/11/19/toyota-wins-back-hispanics-with-259000-decals-somos-muchos-mexicanos-somos-muchos-toyotas/ http://www.hispanictips.com/2010/11/19/toyota-wins-back-hispanics-with-259000-decals-somos-muchos-mexicanos-somos-muchos-toyotas/#comments Fri, 19 Nov 2010 15:10:09 +0000 Tomas http://www.hispanictips.com/?p=109866 HispanicTips from adage.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/19/toyota-wins-back-hispanics-with-259000-decals-somos-muchos-mexicanos-somos-muchos-toyotas/feed/ 0 http://www.hispanictips.com/2010/10/05/renowned-mexican-star-angelica-vale-partners-with-toyotas-somos-muchos-latinos-campaign-to-honor-latinos-and-their-culture-during-hispanic-heritage-month/ http://www.hispanictips.com/2010/10/05/renowned-mexican-star-angelica-vale-partners-with-toyotas-somos-muchos-latinos-campaign-to-honor-latinos-and-their-culture-during-hispanic-heritage-month/#comments Tue, 05 Oct 2010 17:18:40 +0000 Tomas http://www.hispanictips.com/?p=102690 Celebrated, seasoned Mexican actress and singer, Angelica Vale has been entertaining people in Spanish for decades. Her pride in being Latina is evident in all that she does, as is her passion for her fans. That is why she chose to partner with the somos muchos LATINOS. somos muchos TOYOTA campaign. Toyota developed this program in celebration of its loyal Latino fans, by creating a unique way for them to showcase pride in their culture and in Toyota. Both Toyota and Angelica Vale value their Latino loyalists and are happy to team up in celebration of Hispanic Heritage Month.

"Every once in a while you see a company doing something really special for their Latino customers. That was how I felt when I heard about the somos muchos LATINOS campaign that Toyota created," said Angelica Vale. "I am a proud Latina, and I love to showcase my love for Mexico and for being Latina in America. Now with the somos muchos LATINOS decals, everyone can wear their pride on their cars."

A series of limited-edition decals that can be affixed to vehicles, somos muchos LATINOS. somos muchos TOYOTA come in nearly 100 different versions, touting cultures and expressions from all over Latin America. Toyota created the decals to provide Latinos with an outlet to pay homage to an array of regions and countries, while sharing the pride in their cars. A few examples of the phrases available as decals include "somos muchos Chilenos ... somos muchos HONDURENOS ... somos muchos MEXICANOS...". The decals also include names such as "BORICUAS," "PORTENOS" or "SINALOENSES" -- popular descriptions given to people from specific geographic areas. They are complimentary through Facebook, and can be ordered at http://www.facebook.com/ToyotaLatino, a social media space dedicated to Hispanic Toyota enthusiasts.

To date, more than 200,000 decals have been distributed through Facebook and by street teams in cities across the country. The most popular orders online are "somos muchos Mexicanos. somos muchos TOYOTA," "somos muchos LATINOS. somos muchos TOYOTA," and "somos muchos GUATEMALTECOS. somos muchos TOYOTA."

For continued updates on the somos muchos LATINOS. somos muchos TOYOTA campaign and to order a complimentary decal, please visit http://www.facebook.com/ToyotaLatino or "like" Toyota Latino on Facebook.

About Toyotas Commitment to Hispanics

Toyota was founded on a strong value system that respects and supports the communities in which it conducts business. Toyota has strong ties to the U.S. Hispanic community that go far beyond just cars. From partnerships with nationally-recognized organizations such as the National Council of La Raza, the U.S. Hispanic Chamber of Commerce, and the Hispanic Scholarship Fund, to joining Hispanic leaders in support of local programs that help make a difference particularly in the areas of education, the environment and safe driving practices, Toyota values and supports organizations that engage diverse communities. To learn more about Toyotas community activities, please visit www.toyota.com/community.

ABOUT TOYOTA MOTOR SALES, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009. For more information about Toyota, visit http://www.toyota.com, http://www.lexus.com, http://www.scion.com or http://www.toyotanewsroom.com.

Based on Polk new Hispanic registration data through CYTD June 2010. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/05/renowned-mexican-star-angelica-vale-partners-with-toyotas-somos-muchos-latinos-campaign-to-honor-latinos-and-their-culture-during-hispanic-heritage-month/feed/ 0 http://www.hispanictips.com/2010/09/12/toyota-ties-latino-facebook-fan-page-promotion-to-hispanic-national-heritage-decals-promotion/ http://www.hispanictips.com/2010/09/12/toyota-ties-latino-facebook-fan-page-promotion-to-hispanic-national-heritage-decals-promotion/#comments Mon, 13 Sep 2010 03:41:06 +0000 Tomas http://www.hispanictips.com/?p=99382 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/12/toyota-ties-latino-facebook-fan-page-promotion-to-hispanic-national-heritage-decals-promotion/feed/ 0 http://www.hispanictips.com/2010/09/07/toyota-program-provides-latinos-a-way-to-express-their-cultures-on-their-cars/ http://www.hispanictips.com/2010/09/07/toyota-program-provides-latinos-a-way-to-express-their-cultures-on-their-cars/#comments Tue, 07 Sep 2010 19:12:49 +0000 Tomas http://www.hispanictips.com/?p=98479 The numbers speak for themselves: Latinos Hablan Toyota. In recent years, Toyota has been regarded as Latinos brand of choice, ranking No. 1 among Hispanics in the U.S.(1) In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture and Toyota: somos muchos LATINOS. somos muchos TOYOTA.

(Photo: http://photos.prnewswire.com/prnh/20100907/LA58777)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100907/LA58777)

A series of limited-edition decals that can be affixed to vehicles, somos muchos LATINOS. somos muchos TOYOTA come in nearly 100 different versions, touting cultures and expressions from all over Latin America. Toyota created the decals to provide Latinos with an outlet to pay homage to an array of regions and countries, while sharing the pride in their cars. A few examples of the phrases available as decals include "somos muchos Chilenos ... somos muchos HONDURENOS ... somos muchos MEXICANOS..." The decals also include names such as "BORICUAS," "PORTENOS" or "SINOALENSES" - popular descriptions given to people from specific geographic areas. They are complimentary through Facebook, and can be ordered at www.facebook.com/ToyotaLatino, a social media space dedicated to Hispanic Toyota enthusiasts.

"The aim of this campaign is to celebrate our loyal Latino customers," said Tim Morrison, corporate manager of marketing communications for Toyota Motor Sales, U.S.A., Inc. "The campaign offers a unique way for our loyal customers to honor their cultural heritage while expressing pride in their Toyota vehicles."

This enthusiasm is also captured in the campaigns television spots, featuring short documentaries which illustrate customers reactions to the Toyota street teams handing out complimentary decals in cities across the country. In the spots, the decals are happily received as people affix them on their cars, bicycles, and even food trucks.

Toyota street teams will be distributing thousands of decals across the country at upcoming events including Mexican Bicentennial celebrations in Los Angeles, Houston and Dallas, as well as Hispanic Heritage Month events, cultural celebrations and festivals in Miami, New York and Chicago. Celebrities who will serve as ambassadors for the program will be revealed closer to the event dates.

For continued updates on the somos muchos LATINOS. somos muchos TOYOTA campaign and to order a complimentary decal, please visit www.facebook.com/ToyotaLatino or "like" Toyota Latino on Facebook.

About Toyotas Commitment to Hispanics
Toyota was founded on a strong value system that respects and supports the communities in which it conducts business. Toyota has strong ties to the U.S. Hispanic community that go far beyond just cars. From partnerships with nationally-recognized organizations such as the National Council of the Raza, the U.S. Hispanic Chamber of Commerce, and the Hispanic Scholarship Fund, to joining Hispanic leaders in support of local programs that help make a difference particularly in the areas of education, the environment and safe driving practices, Toyota values and supports organizations that engage diverse communities. To learn more about Toyotas community activities, please visit www.toyota.com/community.

ABOUT TOYOTA MOTOR SALES, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/07/toyota-program-provides-latinos-a-way-to-express-their-cultures-on-their-cars/feed/ 0