News (Noticias) Tagged ‘Tequila’

The “100 Years of Mexican Music” exhibit, sponsored by Tequila 100 Anos(TM), arrives in Los Angeles, closing a multi-city tour that began in May on a high-note. Beginning July 31, adult, legal purchase age Latinos and the general community will enjoy this unique photo exhibit curated by Steven Loza, Professor of Ethnomusicology at UCLA and Adjunct Professor of Music at the University of New Mexico.

“This is a unique opportunity for Los Angeles residents to learn and appreciate the cultural richness of Mexico through a free historical tour featuring Mexican artists from diverse music genres,” says Loza, who offered counsel to the selection of artists featured in the exhibit as well as biographical references.

“We are proud to bring to the city of Los Angeles a representation of Mexican culture that - just like Tequila 100 Anos - is inspired by its roots and created with the passion and dedication of its people. Tequila 100 Anos - along with many of the artists featured in the exhibit - has also become one of Mexicans’ favorite drinks in this country,” says Antonio Portillo, Brand Manager for Tequila 100 Anos.

Embracing the unique atmosphere of 1907 to 2007, original pictures of performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos, Angelica Maria, among others, will be on exhibit for one month.

“100 Years of Mexican Music” may be appreciated Monday through Saturday from 10 a.m. to 8 p.m. and Sundays from 10 a.m. to 7 p.m. at Plaza Mexico at 3100 East Imperial Highway, Lynwood, California 90262.

About Tequila 100 ANOS(TM)

Tequila 100 Anos(TM) was created to celebrate the 20th century at Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new and exciting moments that the new century would bring, and to renew the joy and hope of Mexican people. Tequila 100 Anos has always been manufactured with the best agave, with special attention to the artisanal elements that characterize the brand. Besides its great taste, 100 Anos features other unique elements, such as its unique handcrafted bottle, ornamental rounded edges, to reflect some of the inherent values of the Mexican culture. Today there are three different varieties: Blanco 51%, Reposado 51% and Reposado 100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July of this year, Reposado 1L 100% Agave.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. , a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com/ and www.drinksmart.com/.

Drink Responsibly.

Sauza(R) 100 Anos Tequilas. 40% alc./vol. (C)2008 Sauza Tequila Import Company, Deerfield, IL

Media Contact: Melissa Rincon Ketchum for 100 Anos (404) 879-9163Tequila 100 ANOS”

John Paul DeJoria, co-founder of Patrón® tequila – the world’s top-selling ultra-premium tequila – today announced an agreement that will make way for the funding of a children’s charitable trust, while investing in the continued growth of the company. Although the specific terms of the agreement are confidential, they provide for Mr. DeJoria to become principal owner of the parent company of The Patrón Spirits Company (“Patrón”), so that he can further his dedication to the development of the brand – a dedication that has spanned nearly two decades. As part of the transaction, Bacardi Limited, the largest privately held spirits company in the world, will purchase a significant minority stake in the company through a subsidiary, according to Barry Kabalkin, Vice Chairman of Bacardi Limited.

The transaction will result in a payment to the Estate of the late Martin Crowley in exchange for its interest in the company. In accordance with the terms of Mr. Crowley’s will, the Estate will contribute the money to the Windsong Trust, a charitable trust created by Mr. Crowley to support the education of underprivileged children across the globe.

Mr. Crowley teamed up with Mr. DeJoria, who is also the co-founder and Chairman of the Board of John Paul Mitchell Systems, to found Patrón® in 1989. “Martin and I shared a commitment to help those in need of assistance throughout the world, and I’m pleased to say that implementation of this agreement will make a truly meaningful difference to those who deserve it most,” explained Mr. DeJoria. He added, “The company has done extremely well, due in large part to our outstanding team of employees, and we have an incredible opportunity to build upon that success with Bacardi, while realizing Martin’s dream to help the world’s underprivileged children.”

Facundo L. Bacardi, Chairman of the Board of Bacardi Limited, said, “John Paul DeJoria and Martin Crowley are to be congratulated for creating an extraordinary, hand-crafted product and achieving its enormous success in the marketplace – and for their contribution to the growth of the tequila industry overall. We look forward to this new relationship and to working together.”

The Co-Executors of the Crowley Estate also are looking forward to the opportunities that will result from this agreement. “This agreement will ensure that Martin will be remembered for helping to educate disadvantaged children around the world,” said Co-Executor Gigi Osco-Bingemann. Co-Executor Vadim Fridman added, “Gigi and I are excited to finally begin to fulfill Martin’s legacy.”

Although Bacardi and Patrón intend to operate independently from each other and the agreement does not provide for changes in the day-to-day operations of Patrón or in Patrón’s management or distributor network, the relationship is expected to lead to beneficial synergies for the company.

“Bacardi and its brands have set many standards in the spirits industry and its worldwide experience can certainly help us grow in markets both inside and outside of the U.S.,” said Ed Brown, President and CEO of Patrón. “We look forward to gaining from their international experience as we continue to grow Patrón® around the world.”

Patrón is wholly owned by Caribbean Distillers Corporation, Limited, which also owns Anguilla Rums, Limited (owner of Pyrat® rum), CDC S.A. de C.V. (the Patrón® related Mexican operation), and Ultimat Spirits GmbH, worldwide distributor of Ultimat® ultra-premium Polish vodka.

Under the agreement, Bacardi will hold one seat on the board of directors of Patrón’s parent company. Mr. Kabalkin will be appointed to the board position. With respect to the new arrangements, Mr. Kabalkin commented, “Patrón® is one of the fastest growing products in the entire spirits industry, and becoming a significant shareholder is a fantastic opportunity for Bacardi.” Mr. Kabalkin added, “We are a family-controlled company with a strong entrepreneurial spirit and global culture, and are proud of our highly focused portfolio of iconic brands. We now look forward to teaming up with Ed Brown, with the goal of enhancing the size and scope of the market for Patrón® tequila, an already incomparable brand.”

The parties intend to close the transaction, which is primarily subject to certain court approvals, within approximately 60 days.

About The Patrón Spirits Company

Based in Las Vegas, Nevada, The Patrón Spirits Company imports and markets top-selling ultra-premium spirits, including Patrón® tequila, Pyrat® rum and Ultimat® vodka. Patrón® tequila, one of the fastest growing spirits in the world, is now available in more than 100 countries and islands across the globe. For more information visit www.patronspirits.com.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. Bacardi Limited’s brand portfolio consists of more than 200 brands and labels including: BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, one of the top-selling premium tequilas worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading brands. For more information, visit www.bacardilimited.com. “

Imagine a night of sensual Latin performers, igniting the dance floor with their passion for life, and their spirit for living. The vibrant strains of the music, combined with the flavors and spicy taste of Tapas and Empanadas, along with the distilled liquid fire of premium Tequila cocktails - this sounds like the opening of a hot new, Latin dance club in Los Angeles, right? Something you would expect in the City of Angels - but this time there is a twist. It is not a new club; it is a charity fundraiser, and a book signing hosted by Rodrigo Iglesias on Tuesday, July 29th, 2008.

Rodrigo Iglesias, a local Real Estate agent and investor, ranking in the top 1% of the Real Estate professionals internationally, wants the L.A. community to experience Latin culture at its finest with a night of dancing, fine food, and cocktails. The evening starts with Salsa Lessons with Rodrigo and Vai, recognized instructors and performers that have appeared in major commercials and on national television including the hit ABC show, Dancing with the Stars.

The duo recently choreographed for Chris Brown and Rihanna at the 2008 BET Awards and now lend their talents to create an explosive night of entertainment with a special appearance by Sandor, a Tony nominated choreographer from the acclaimed London production Forever Tango and his partner, Parissa, Antonio Banderas’ dancing coach in the film Take the Lead.

The night continues with the debut of the vocal styling of the singer Kapovianco, from Bolivia, performing his new single “Dale Pa’lante.” And as a bonus, proceeds from the event will go towards two of Mr. Iglesias’ favorite local charities - Green Dot Public Schools, a non-profit working to change the public education system in Los Angeles to emphasize leadership, and life skills, and Chicar, a non-profit organization dedicated to the empowerment of Latino youth through financial education, helping them to keep moving forward towards success, regardless of hardships or setbacks.

The event marks the WORLD PREMIERE of Rodrigo Iglesias’ new project, a complete Spanish translation and adaptation of the 1904 classic, “The Science of Getting Rich,” by Wallace D. Wattles. In 1995, Mr. Iglesias first experienced the impact of this book in its English form at a seminar conducted by renowned inspirational speaker, Bob Proctor. Proctor has inspired tens of thousands of people including Rhonda Byrne, writer of the extraordinarily successful book and movie, “The Secret.” Similarly, Rodrigo Iglesias was motivated to further his own career using the principals of the book, and then inspired to make this knowledge available to the Latin community for the first time - not only in Spanish, but in an easy “down to earth adaptation” of these teachings, and by integrating the training and methods into Latin music and lyrics. This unique music and lyrical combination will be heard for the first time at this special unveiling event - called Iglesias Nights.

When asked what moved him to use music as a teaching medium, Mr. Iglesias stated, “The lyrics and music help to lift the listener’s spirit, assist them in finding a sense of purpose, and open the mind and heart to a sense of passion and life that drives them to achieve anything they truly desire.”

This dynamic event is the first of many to follow with an emphasis on the flavors of Latin Culture, coupled with the much-needed encouragement of today’s youth towards achievement and prosperity. Mr. Iglesias plans to relentlessly continue his unique and powerful new approach to inspiring others to reach for their dreams - all while enjoying festive Latin music and culture at the same time. Iglesias Nights also promises to provide a great opportunity for upcoming Latin artists like Kapovianco to gain exposure, and to provide inspiration to the community, in a truly exceptional way. By combining the distinctive aspects of Latin food, music, and dancing, Rodrigo Iglesias has created a powerful method of delivering his message of personal and financial success to the public.

To learn more about Rodrigo Iglesias, Iglesias Nights, and the new Spanish language translation and adaptation of “The Science of Getting Rich” (ISBN - 978-0741446268), details can be found at the event’s website, www.iglesiasnights.com, or www.rodrigoiglesias.com. Tickets for the first event on Tuesday, July 29th, 2008 are available online for $30, with proceeds going to the two charities. A VIP package is also available, and media requests should be forwarded to Veronica Jacuinde, at (310) 508-1896.”

He could have continued for quite a bit longer reciting from Tijuana’s extensive menu of contraband. One product from this border town, though, trumps all others in terms of shock value: death in a bottle, a liquid more potent than even the strongest tequila.

The drug, pentobarbital, literally takes a person’s breath away. It can kill by putting people to sleep, and it is tightly regulated in most countries. But aging and ailing people seeking a quick and painless way to end their lives say there is no easier place on earth than Mexico to obtain pentobarbital, a barbiturate commonly known as Nembutal.”*

Perhaps nothing symbolizes the rise of the affluent Latino consumer more than the ascent of high-end tequila. Overall, the category grew 10 percent in 2007 to 7.9 million cases, according to Impact, New York. And the growth is being driven in party by high-end entries like Jose Cuervo’s silver Platino, which retails for around $58 for a 750 ml bottle. “There’s a whole segment of [affluent] Hispanics who are getting back to their roots, and not just drinking cognac, whiskey or scotch, but tequila,” said Rene Valdez, brand manager for Casa Herradura, an upscale tequila that’s now being distributed in the U.S. via Brown-Foreman, Louisville.”*

The exhibit “100 Years of Mexican Music”, sponsored by Tequila 100 Anos(TM), continues to celebrate Mexico and its music with a unique exhibit that gathers singers, songwriters, and performers who contributed to make memories and leave a footprint on both Mexico’s history and world history. Beginning June 24, adult, legal purchase age Latinos in Chicago will enjoy a free historic tour where talent and a love for Mexico — values shared by both Mexican music and Tequila, the most popular Mexican drink — meet.

“The ‘100 Years of Mexican Music’ exhibit comes to Chicago after its Houston success that attracted personalities from the General Consulate of Mexico, politicians representatives, teachers, entrepreneurs, etc. We are proud to bring to the city a valuable exhibit that represents the immensely rich Mexican culture that — just like Tequila 100 Anos — is inspired by its roots and created with the passion and dedication of its people. It’s a way to show our gratitude to the community together with Tequila 100 Anos which — along with Mexican music had acquired a traditional value recognized by Mexicans around the country,” says Antonio Portillo, Brand Manager for Tequila 100 Anos.

Embracing the unique atmosphere of 1907 to 2007, original pictures of performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos, Angelica Maria, among others, will be on exhibit for one month, beginning June 24 in Chicago; and July 30 in Los Angeles.

“This is a unique opportunity in Chicago so its residents can learn and appreciate closely the cultural richness of the country represented by its more representative artists from diverse music genres,” says Steven Loza, Professor of Ethnomusicology at UCLA, Adjunct Professor of Music at the University of New Mexico, and curator and spokesman of the exhibition.

“100 Years of Mexican Music” may be appreciated at the Ford City Mall in Chicago, Ill; and in Los Angeles, Calif. at Plaza Mexico.

About Tequila 100 Anos(TM)
Tequila 100 Anos(TM) was created to celebrate the 20th century at Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new and exciting moments that the new century would bring, and to renew the joy and hope of Mexican people. Tequila 100 Anos has always been manufactured with the best agave, with special attention to the artisanal elements that characterize the brand. Besides its great taste, 100 Anos features other unique elements, such as its unique handcrafted bottle, ornamental rounded edges, to reflect some of the inherent values of the Mexican culture. Today there are three different varieties: Blanco 51%, Reposado 51% and Reposado 100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July of this year, Reposado 1L 100% Agave.

About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com .

Drink Responsibly.

Sauza(R) 100 Anos Tequilas. 40% alc./vol. (C)2008 Sauza Tequila Import Company, Deerfield, IL “*

If you were looking for a new way to make semiconducting diamond, you might not have thought of starting with tequila. But the potent spirit turns out to be excellent raw material.

Diamond is normally an electrical insulator, but becomes a semiconductor when doped with the right impurities. Diamond film is tougher than silicon, so it could be useful for devices that must operate at high temperatures or under other harsh conditions.”*

Tequila 100 Anos(TM) pays tribute to Mexican pride and tradition with a unique exhibit that gathers singers, songwriters, and performers who contributed to make memories and leave a footprint on both Mexico’s history and world history. Starting today, adult, legal purchase age Latinos in many U.S. cities will enjoy a free historic tour where talent and a love for Mexico — values shared by both Mexican music and Tequila, the most popular Mexican drink — meet.

“The ‘100 Years of Mexican Music’ exhibit represents the immensely rich Mexican culture that — just like Tequila 100 Anos — is inspired by its roots and created with the passion and dedication of its people. We are proud to offer to Latinos and the overall community in the U.S., this musical retrospective together with Tequila 100 Anos which — along with many of the artists featured in the exhibit — has also become one of Mexicans’ favorite drinks in this country”, says Antonio Portillo, Brand Manager for Tequila 100 Anos.

Embracing the unique atmosphere of 1907 to 2007, original pictures of performers such as Agustin Lara, Pedro Infante, Lola Beltran, Los Lobos, Angelica Maria, among others, will be on exhibit for one month, beginning May 23 in Houston; June 24 in Chicago; and July 30 in Los Angeles.

“Mexican music transcends borders — it is an extension of the cultural richness of the country represented by its diverse music genres,” says Steven Loza, Professor of Ethnomusicology at UCLA, Adjunct Professor of Music at the University of New Mexico, and curator and spokesman of the exhibition. “‘100 Years of Mexican Music’ is a compilation of valuable performers and songwriters celebrating Mexico, one of the richest countries in the Americas, thanks to its history and tradition.”

“100 years of Mexican Music” may be appreciated at the Westin Galleria Mall in Houston, Texas; at the Ford City Mall in Chicago, Ill; and in Los Angeles, Calif. at a venue to be confirmed soon.

About Tequila 100 ANOS(TM)
Tequila 100 Anos(TM) was created to celebrate the 20th century at Hacienda La Perseverancia, in Tequila, Jalisco, Mexico; to toast to the new and exciting moments that the new century would bring, and to renew the joy and hope of Mexican people. Tequila 100 Anos has always been manufactured with the best agave, with special attention to the artisanal elements that characterize the brand. Besides its great taste, 100 Anos features other unique elements, such as its unique handcrafted bottle, ornamental rounded edges, to reflect some of the inherent values of the Mexican culture. Today there are three different varieties: Blanco 51%, Reposado 51% and Reposado 100% Agave, offered in different sizes, 375ml, 750ml and 1.75L, and in July of this year, Reposado 1L 100% Agave.

About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com . “*

La grabación del DVD “Arde el cielo” fue un proyecto que la banda Maná simplemente tenía que hacer, dijo el martes su vocalista Fher Olvera. “Hubiera sido imperdonable no documentar esto”, aseguró el líder del grupo rockero, refiriéndose a las experiencias vividas durante su última gira, “Amar es combatir”.

“Se tituló ‘Arde el cielo’ porque era la energía entre la banda y el público”, relató. “Esa energía que se tejía y que se iba colocando hacia arriba, hacia arriba, que no sé si estaba alucinando o si me eché demasiados tequilas, pero se veía que el cielo de veras ardía en muchas ciudades”. El DVD incluye material donde se ve la interacción entre los integrantes del grupo, así como los esfuerzos para transportar 69 toneladas de equipo a través de varios países, añadió Fher.”*

“Sandbar Café,” New Jersey’s premier two-acre indoor/outdoor entertainment & nightlife complex located on the beautiful downtown Jersey City waterfront overlooking NYC’s skyline, will host the ultimate indoor fashion extravaganza, showcasing collections from NY & NJ’s emerging fashion designers.
The event will take place on Saturday, May 3, 2008. Doors open at 6:00 pm, with a scheduled Showtime of 7:30 pm sharp. Advance tickets are $20 and $25 at door. The show ends at 10:30 pm & guests are encouraged to remain for an after party at NJ’s famous Sandbar Café.

SPRING FLING ‘08 WILL FEATURE COLLECTIONS FROM DESIGNERS: Prizy Sebastian, iLLWEAR, Glenda Cestona and Juan Vargas.

The show will also feature a full-feature body painting demonstration by “Vargas,” a world-renowned body painter whose works have been featured on Univision, Telemundo, Don Francisco and more. A belly dance show & special performance by the “ShowGirls” (www.xiosworld.com) is also in place for the evening.

The event is produced the legendary Wagner Mateo, better known as “DJ Frikkiao,” CEO of Fiesta Caliente Entertainment (www.fiestacaliente.com). Mateo, some may recall, is the same individual who emerged as winner of the reality show “Concierto Clandestino,” which aired on the Telemundo and Mun2 networks in early 2007.

The show will feature a custom “H form” runway that will showcase professional and upcoming models alike, complimented by top-notch makeup and hairstyling (courtesy of the House of Sheek Makeup) with a live DJ right in the middle.

“This event will bring together Nightlife & Fashion Seekers under one roof,” says Mateo. “It’s a great medium to showcase emerging local designers, models, hairstylists and makeup artists.”

“The events will grow in both their quality and content,” says Frikkiao. “Now on its third year, SF08 is the leading brand among Jersey fashion shows and has opened the eyes of many; a fashion revolution in NJ is in full effect. FiestaCaliente.com is proud to have paved the way with quality productions and talented designers,” he concludes.

FiestaCaliente Entertainment LLC (FiestaCaliente.com) is a NJ-based Nightlife & Special events company. Its main audience is Latinos within the 18-35 demographic. “*

Churchill Downs has selected Tequila Herradura as the “Official Tequila for Kentucky Derby(R) 134″, becoming the first tequila maker to carry this prestigious honor.

Herradura, which translates to horseshoe in Spanish, will join other official Brown-Forman brands to the starting gates for Kentucky Derby 134 and Churchill Downs’ Derby-related events, including Woodford Reserve(R) Bourbon, Early Times(R) Mint Julep, Finlandia(R) Vodka, Korbel(R) California Champagne and Fetzer(R) Wines.

“Horses run deep in Herradura’s DNA as symbolized by the horseshoe logo on our product label,” said John Hayes, managing director for Herradura brands. “Our long history and rich tradition combined with the legacy of the Kentucky Derby makes the perfect trifecta.”

Renowned for being the tequila industry’s foremost innovator, Casa Herradura introduced the first Reposado tequila in 1974 and later launched the first Extra Anejo, Seleccion Suprema. In 1994, Casa Herradura launched el Jimador Tequila to honor the men who harvest agave plants. Today, el Jimador is the #1 selling tequila in Mexico.

About Casa Herradura

Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila, which many believe, delivers the world’s highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870. Located and produced in the heart of Mexico’s tequila region, in the tiny town of Amatitan, Jalisco, Tequila Herradura is 100% blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields.

Selected “Best Distillery of the Year” by Wine Enthusiast magazine in 2007, Tequila Herradura is all natural and estate bottled. For more information, please visit www.herraduratequila.com

Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes. Brown-Forman reminds you to drink responsibly. Brown-Forman Corporation, Louisville, KY (C) 2008.

Churchill Downs(R), Kentucky Derby(R) and the Twin Spires design are registered trademarks of Churchill Downs Incorporated. “*

JACK DANIEL’S(R) Studio No7(R) Latino concert series returns in 2008 with Beto Cuevas, formerly of mega-band La Ley. Kicking off tomorrow, Tuesday, March 18th, in San Antonio, the series will also stop in Houston (3/19), Dallas (3/20), Phoenix (3/25), Los Angeles (3/26), San Jose (3/27), Chicago (4/8), Miami (4/9), and New York where it will conclude on April 12th.

The Studio No. 7 Latino series was created to bring great music to friends of Jack Daniel’s in a small, unique setting. The concerts are invitation only** and have featured some of the top performing acts in Latin America and the U.S. Hispanic community, including Molotov from Mexico, Babasonicos from Argentina, and Los Amigos Invisibles from Venezuela in 2007. This year, Studio No. 7 will feature Beto Cuevas, the ex-vocalist of the critically-acclaimed Rock En Espanol band La Ley from Chile. Friends of Jack Daniel’s in attendance at these concerts will have the privilege of hearing new songs from Beto’s highly-anticipated solo album along with favorite hits from La Ley.

“Since Mr. Jack’s days, music, friends, and Jack Daniel’s have always made for the perfect intimate evening, Studio No. 7 is a continuation of that authentic Jack Daniel’s legacy,” said Joseph Carvajal, Hispanic Brand Marketing Manager, Jack Daniel’s USA, “Beto Cuevas is a world-class musical artist and we’re proud to feature him this year and provide a truly special music experience for our friends in the Hispanic community.”

Information about these concerts can be found at the official JACK DANIEL’S(R) Studio No 7(R) Latino concert series website (www.JackDaniels.com/Latino).

In select markets, JACK DANIEL’S(R) Studio No 7(R) will also be offering a chance to WIN A TRIP to see BETO CUEVAS at a PRIVATE SHOW in LYNCHBURG, TN - where it all began in 1866. The trip includes a weekend full of activities and surprises. Information and the official rules for the sweepstakes can also be found on the Studio No. 7 website.

STUDIO No 7: Through the inventive STUDIO No 7 program, Jack Daniel’s(R) is supporting quality Latino music. In addition to the Latino markets across the country partaking in STUDIO No 7 this year, the series is also a featured Jack Daniel’s(R) attraction in the general market and even certain markets in Latin America.

Jack Daniel’s has once again partnered with Batanga on their STUDIO No 7 program. The source for all things Latin music, Batanga is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination (www.batanga.com), nationwide live experiential events, and targeted Hispanic print publications.

** Events in Texas and California are invitation only for the spirits trade.
Jack Daniel’s:

Officially registered with the U.S. government in 1866, Jack Daniel Distillery, Lem Motlow, Proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg (Pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Your friends at Jack Daniel’s remind you to drink responsibly.

About Brown-Forman
Brown-Forman Corporation is a diversified producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Catering to the increasingly adventurous tastes of today’s consumer across the country, Pace Foods introduces a new line of five specialty salsas that are made with a combination of ingredients that include guajillo peppers, queso blanco and asadero cheeses, tomatillos and real blue agave tequila. The new line, which will be available in all markets, offers the same quality, consistency and craftsmanship that made “Pace” salsa and picante sauces the best selling salsa varieties in the Mexican sauce category. The five new bold varieties of flavorful salsas are:

* Tequila Lime Salsa — Real tequila from blue agave cooked down to concentrate the flavor, and then added to hand-selected jalapeño peppers, onions and the best tomatillos, topped off with just a hint of lime juice.
* Triple Pepper Salsa — A bold, rich salsa featuring green chili, serrano and guajillo peppers.
* Salsa Verde — Hand-selected jalapeños and chunks of tomatillos, seasoned with a splash of lime and spiked with smoked Spanish paprika.
* Pico De Gallo — Inspired by the classic, with chunks of hand-picked jalapeños, onions, and diced tomatoes and a touch of fresh cilantro.
* Mexican Four Cheese Salsa Con Queso — This Queso is packed with four distinctive cheeses – Monterey Jack, Cheddar, Asadero and Queso Blanco. Add a blend of jalapeños, sweet red peppers and onion and the result is extraordinary flavor.

Each new variety embodies the craftsmanship that the “Pace” brand has passionately perfected for over 60 years. “Pace salsas are known for using the freshest possible ingredients and delivering a consistent high quality that our consumers can count on in every bottle,” said Eric Shultz, Brand Manager. “The culinary team that developed this line of specialty salsas was extraordinarily passionate about each new variety. They were committed to the idea that each new variety would deliver an incredible salsa experience. This same commitment to excellence and detail went into the design of our new packaging, which features a black label that gives the bottles a distinctive look, which better communicates the quality of these premium salsas.”

“Our new specialty salsas were developed from scratch, rather than by adding different flavors to our existing salsa line,” said Cathy Marschean-Spivak, Creative Kitchen Leader for Pace. “We’re continually inspired by the ‘Pace’ brand’s heritage, which led our culinary team to search out the finest ingredients in order to deliver the flavor experience that ‘Pace’ is known for. For example, the Tequila Lime salsa uses real blue agave tequila rather than the tequila flavoring you often find, and the tomatillos make it the only green tequila lime salsa we’ve seen on the market. And the Mexican Four Cheese Salsa Con Queso includes authentic cheeses such as Asadero and Queso Blanco – harder to find, but worth it for the extra flavor.”

While the new line of specialty salsas offers a whole new take on dipping, “We found that consumers are looking for more variety and ways to use salsa beyond just traditional dipping,” said Shultz. “These five flavorful salsas showcase the versatility of salsa and really allow people to be more creative in using them to make every meal a special occasion.”

Each new variety of “Pace” specialty salsa is available in stores nationwide in a 16-ounce bottle with a suggested retail price of $3.49. Creative salsa recipes and serving suggestions are available on the “Pace” brand’s website, at www.pacefoods.com.

About Pace Foods

Pace Foods, founded in 1947 when David Pace introduced his original “Pace” Picante sauce, today is a leading brand of salsas and Picante sauces. David Pace was passionate about using the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality – a tradition that has been proudly carried on by Pace Foods since it was acquired by Campbell Soup Company in 1995.”*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

Diageo, the world’s leading premium drinks company, announced today the 2008 launch of the Estamos Unidos con un Proposito(TM) (We Are United with a Purpose(TM)) campaign, and its partnership with the National Council of La Raza (NCLR). Diageo’s leading premium brands, including Buchanan’s(R) De Luxe Scotch whisky, Crown Royal(R) Canadian whisky, Johnnie Walker(R) Scotch whisky, Jose Cuervo(R) Tradicional tequila, and Tequila Don Julio(R) will donate $0.35 for each 750ml purchased, up to $250,000, to improve financial literacy among Latinos in the United States. The partnership enables NCLR’s network of local organizations to provide free-of-charge financial education seminars as well as an informational hotline where consumers are able to access additional financial resources. Consumers who call the toll-free hotline can learn about the date, time, and location of the seminars and will receive a bilingual financial education audio CD.”*

*From: http://www.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

Jose Cuervo, the world’s best selling tequila, has partnered with three-time World Cup participant Alberto Garcia Aspe to launch a groundbreaking campaign boasting Mexican pride. The campaign underscores the Cuervo Tradicional brand’s long-standing commitment as an official sponsor of the Mexican National Soccer Team here in the United States, and concentrates on soccer to deliver a social responsibility message to the multi-generational Mexican consumer.

With the slogan “Mexico, You Always Have It On,” Jose Cuervo Tradicional positions its brand at the forefront of Mexican national identity and at the center of its passion for soccer. This landmark campaign is a completely new approach for the brand. The innate pride of the Mexican culture is the driving concept behind this innovative campaign. Jose Cuervo Tradicional dresses in the team colors and waves its country’s flag to promote the traditional values that define the Mexican community.

To communicate its message, Jose Cuervo Tradicional has engaged Alberto Garcia Aspe, one of the best players in the history of Mexican soccer, to act as the official spokesperson.

“I am proud to join an effort that centers on the values of our culture,” said Alberto Aspe. “Wearing the jersey means representing your culture with dignity and honor. As a soccer player and team captain I always tried to be a role model on and off the field. Now my goal is to motivate the fans and remind them that, to us, living life responsibly is not an option, it is a tradition.”

Cuervo’s multi-faceted marketing strategy is fully integrated and incorporates an important investment in television combined with print materials, interactive, point of sale, events, and experiential marketing programs in a campaign designed to promote social responsibility. The first phase of the launch is scheduled to begin in February and coincides with the USA-Mexico match taking place in Houston, Texas. Cuervo Tradicional will present its new television spots which will be broadcast by Fox Sports en Espanol, Galavision, Azteca America, ESPN Deportes and the Discovery Network. Recently, these same Jose Cuervo Tradicional social responsibility spots were the first spirits advertising permitted by the Spanish language cable channel Galavision and national cable giant ESPN, breaking new ground for the spirits industry.

“Jose Cuervo Tradicional is proud to represent the rich history of Mexican culture, and shares a deep sense of identity with the Mexican National Soccer Team. With this campaign, Cuervo Tradicional embraces the honor and responsibility that lie at the core of its Mexican heritage,” says Toby Whitmoyer, Brand Director, Cuervo Portfolio. “We put on our team’s jersey to focus on our shared values,” he adds.

The campaign also includes an aggressive public relations program and radio spots scheduled to air on the leading radio station in Texas, California, Illinois and Colorado throughout the year.

Cuervo Tradicional is the first tequila created by the Cuervo family, and continues to be the best-selling 100% agave reposado tequila in Mexico. No one understands Mexican passion, tradition and pride better than Jose Cuervo. With its new campaign, Cuervo Tradicional emphasizes its intimate relationship with the Mexican consumer by joining the Mexican National Team for the next two years of soccer.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Platino, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

Going wild in Mexico doesn’t have to mean a tequila-fuelled beach vacation dancing on tabletops surrounded by carousing spring-breakers. In fact, the big party destination of Cancun is a short distance from lush parks hosting wildlife of another sort.

Neon pink flamingos, howler monkeys, brilliant toucans and mysterious sea turtles are just a few of the locals you can meet by trading la vida loca for a more nature-friendly trip.

Cancun and its surrounding area of the Riviera Maya are Mexico’s top destination for international travellers, drawing more than 3.5 million visitors a year. The beach was the lure for the first visit my wife and I took six years ago. But since then, we’ve returned to explore the Northern Hemisphere’s largest barrier reef off the coast, natural springs pocking the Yucatan, mangrove swamps, salt marshes and thick jungle.”*

*From: http://canadianpress.google.com
Traducido: usando Google o Altavista/Babel Fish

WALK into an L.A. tequila bar and your head starts spinning even before you see the bottom of your first caballito (Mexican shot glass). Just the numbers are astounding — 96 blanco tequilas, 130 reposados, 121 añejos, a pour of a tequila named 1800 for $10 or of one called Tres-Cuatro-Cinco for $175.

On the heels of the tequila boom, tequila bars are multiplying, especially here in Los Angeles. And ever since Corzo tequila hit the bottle-service scene, it seems you can’t go to the mall without bumping into a temple of agave spirits. It’s a tequila lover’s paradise, but who’s helping the not-yet-aficionados distinguish 4 Copas from 7 Leguas or a Hacienda de Oro from a Hacienda de la Flor?”*

*From: http://www.latimes.com
Traducido: usando Google o Altavista/Babel Fish

Sports teams and athletes from Argentina have plenty to celebrate tonight as they dominated the fifth anniversary edition of Fox Pan American Sports’ (FPAS) Premios Fox Sports presented by DHL with six major award wins and numerous special recognitions. The biggest individual winner of the night was Juan Román Riquelme of Argentina’s Boca Juniors with wins for “Best Goal of Copa Toyota Libertadores” and “Best Latin American Soccer Player.” International golf superstar Lorena Ochoa scored Mexico’s second “Athlete of the Year” award in a row and the second in the category for a female athlete in the show’s history.

Puerto Rican boxer Miguel Cotto earned his third consecutive “Outstanding Boxer” award, while South Florida’s María Mansur (Tennis) of Flanagan High School and South Broward High School’s Alberto Benarroch (Soccer and Water Polo) were named the inaugural “Latino Student Athletes of the Year.”

“Premios Fox Sports once again has proven to be the year’s hot ticket,” said Patrick Ilabaca, vice president of event marketing for Fox Pan American Sports. “Thanks to the wonderful support of our sponsors, advertisers, partners and our friends from throughout the Fox family, this year’s awards show was our biggest to date. Fox Pan American Sports congratulates this year’s distinguished honorees and sends a special thank you to DHL and the many athletes, entertainers and personalities that helped make the fifth anniversary edition of Premios Fox Sports an overwhelming success.”

Hosted by Kate del Castillo and Cristian de la Fuente, celebrities from the world of Latin American sports and entertainment gathered tonight at the star-studded fifth anniversary edition of Premios Fox Sports presented by DHL at The Fillmore Miami Beach at The Jackie Gleason Theater in beautiful Miami Beach. The show will be telecast to more than 33 million households throughout the United States by Fox Sports en Español and in Latin America by Fox Sports Latin America on December 16.

“Congratulations to all the winners. We are proud to support a forum that recognizes the best in Latin American sports. Our participation with Premios Fox Sports demonstrates our commitment to move with the lifestyle and interests of our customers both on and off work,” said Roger Crook, chief executive officer of DHL Express International Americas.

The Viewer’s Choices

Fans across the Americas participated in this year’s event by casting more than half a million votes online at the official Premios Fox Sports Web site (www.premiosfoxsports.msn.com) presented by DHL and in partnership with MSN or through T-Mobile-sponsored standard text messaging for Viewer’s Choice Awards recognizing the best goals scored during the 2007 editions of Fox Sports en Español and Fox Sports Latin America’s exclusive soccer tournaments. Below are fans’ selections:

BEST GOAL OF COPA TOYOTA LIBERTADORES

Juan Román RIQUELME (Boca Juniors, Argentina)

BEST GOAL OF COPA NISSAN SUDAMERICANA

Radamel Falcao GARCIA (Argentina’s River Plate, Colombia)

BEST GOAL OF INTERLIGA

Fernando ARCE (Morelia, México)

BEST GOAL DE LA COPA CAMPEONES CONCACAF 2007

Omar BRAVO (Chivas de Guadalajara, México)

From the Experts

Additional categories and winners for this year’s Premios Fox Sports were selected by an expert panel of judges comprised of Fox Sports en Español Magazine editors and contributors, network producers and on-air personalities. Upon submitting nominations in each category via secret ballot, each committee member’s recommendations were tabulated and the top five nominees in each category were selected as finalists. The following nominees received the most committee votes in their category and represent the year’s best both on and off the field:

OUTSTANDING LATIN AMERICAN SOCCER PLAYER

Juan Román RIQUELME - Boca Juniors (Argentina)

OUTSTANDING LATIN AMERICAN SOCCER PLAYER IN EUROPE

Lionel MESSI – Spain’s FC Barcelona (Argentina)

OUTSTANDING SOCCER TRAINER

Miguel RUSSO - Boca Juniors (Argentina)

OUTSTANDING LATIN AMERICAN SOCCER TEAM

Boca Juniors (Argentina)

OUTSTANDING BASKETBALL PLAYER

Luis SCOLA - Tau Vitoria/Spain and Houston Rockets/NBA (Argentina)

OUTSTANDING BASEBALL PLAYER

Magglio ORDOÑEZ – Detroit Tigers/MLB (Dominican Republic)

OUTSTANDING BOXER

Miguel COTTO (Puerto Rico)

OUTSTANDING MOTOR SPORT DRIVER

Sergio PEREZ – British F 3000 (México)

BREAKOUT STAR

Juan Martín HERNANDEZ – Los Pumas (Rugby, Argentina)

OUTSTANDING LATIN AMERICAN TENNIS PLAYER

Fernando GONZALEZ (Chile)

PARALYMPIC ATHLETE OF THE YEAR

Juan Ignacio REYES (Swimming, México)

COPA NISSAN SUDAMERICANA 2007 CHAMPIONS

Arsenal (Argentina)

SPECIAL MENTIONS/MLS TRIBUTES

Maykel GALINDO (Cuba)

Cuauhtémoc BLANCO (México)

Juan Pablo ANGEL (Colombia)

Guillermo Barros SCHELOTTO (Argentina)

Claudio SUAREZ (México)

Jaime MORENO (Bolivia)

NATIONAL TEAM OF THE YEAR

Los Pumas (Rugby, Argentina)

OUTSTANDING CAREER

Alex AGUINAGA (Soccer, Ecuador)

Luis ZAGUE (Soccer, México)

Erik MORALES (Boxing, México)

Jefferson PEREZ (Race Walking, Ecuador)

HUMANITARIAN AWARD

Bobby ABREU (Baseball, Venezuela)

ATHLETE OF THE YEAR

Lorena OCHOA (Golf, México)

Additional Honors Presented at a Private Beach Reception December 11

A series of LIFETIME ACHIEVEMENT AWARDS and SPECIAL RECOGNITIONS were also presented at a private reception on December 11 at the Loews Miami Beach Hotel, including the inaugural recipients of Fox Sports en Español and Comcast Spotlight Miami’s “LATINO HIGH SCHOOL STUDENT ATHLETE OF THE YEAR” scholarships. Additional honorees included:

OUTSTANDING CAREER

Teófilo CUBILLAS (Soccer, Peru)

OUTSTANDING CAREER

Erwin Sanchez (Soccer, Bolivia)

SPECIAL MENTION

Luis SANGLADE (Soccer Federation of Venezuela)

(For excellence in management of the 2007 Copa América 2007)

HONORABLE MENTION

DT Oscar TABAREZ (Soccer, Uruguay)

(Commemorating the 20th anniversary of Peñarol’s last Copa Libertadores title)

MOST IMPROVED ATHLETE

Cristian MIJARES (Boxing, México)

SPECIAL MENTION

MISTICO (Wrestling, México)

SPECIAL MENTION

MEXICAN SPECIAL OLYMPICS COMMITTEE

MEXICAN REFEREE OF THE YEAR

Armando ARCHUNDIA

FEMALE STUDENT ATHLETE OF THE YEAR

María MANSUR (Tennis, Colombia/USA, Flanagan High School)

MALE STUDENT ATHLETE OF THE YEAR

Alberto BENARROCH (Soccer and Water Polo, Venezuela/USA, South Broward High School)

The musical line-up for the fifth annual Premios Fox Sports was kicked off by Latin Grammy winner and salsa legend Gilberto Santa Rosa’s live performance of “Conteo regresivo.” Latin Grammy-nominated pop trio Camila performed from their hit debut album “Todo Cambió,” followed by 2007 Latin Grammy Best New Artists Jesse & Joy. Pop sensation the world over RBD closed the show with two electrifying performances, including “Inalcanzable” and “Besame sin miedo.”

Among the winners, honorees, and sports personalities in attendance were: Carlos Peña (Baseball), Milka Duno (Motor Sports), Magglio Ordoñez (Baseball), Cobi Jones (Soccer), Miguel Tejada (Baseball), Ante Razov (Soccer), Teófilo Cubillas (Soccer), Erwin Sanchez (Soccer), Oscar Tabárez (Soccer), Cristian Mijares (Boxing), Místico (Wrestling), Armando Archundia (Soccer), Juan Ignacio Reyes (Swimming), Bobby Abreu (Baseball), Jefferson Pérez (Race Walking), Maykel Galindo (Soccer), Erik Morales (Boxing), Luís Zague (Soccer), Alex Aguinaga (Soccer), and Los Pumas de Argentina (Rugby - Juan Martín Hernandez, Gonzalo Longo, Manuel Contepomi, Martín Durand).

Some of the biggest names in entertainment also turned out to the one-of-a-kind sports celebration, including: Latin Grammy Winners Reik, Paulina Rubio, Alejandra Tejada, Cruz Martinez, Maria Conchita Alonso, Kudai, Hector Soberon, Victor Gonzalez, Isabella Camil, Sergio Mayer, Jencarlos Canel, Ivonne Montero, Christian Meier, Ivelyn Giro, Evelyn Santos, Dayana Garroz, Riczabeth Sovalbarro, Pedro Moreno, Melvin Cabrera, Javier Ceriani, Martin Falco, Black Guayaba, as well as FPAS on-air personalities Jorge Ramos, Hernán Pereyra, Martín Liberman, Raul Orvañanos, Santiago Puente, and George X.

Joining hundreds of VIP guests later that evening, Grammy winners Albita and Gilberto Santa Rosa kicked the celebration into high gear with live performances at a private after-party at the Loews Miami Beach Hotel.

In addition to title sponsor DHL, sponsors of the fifth annual Premios Fox Sports included: American Airlines, McDonald’s, Red Bull, Honda, Miami Beach Visitor and Convention Authority, Mexicana, Perry Ellis, Select Vodka, Don Q, Tequila Huizache, Macy’s, Mahou Beer, and ArgenVine Wines. Contributors to the VIP Gift Bag included Nomination Jewelry, Fisher Price, Nike, General Motors, Mary Kay, Novecento Restaurant, CHANEL, La Bella Beauty Hair Products, Edward Beiver Miami, Flor de Caña, Etnia Accessories, Chivas, and Gibson Guitars.

Fox Sports en Español’s first-ever “LATINO STUDENT ATHLETE OF THE YEAR” scholarship awards, in association with Comcast Spotlight Miami, were sponsored by Publix Supermarkets and Southeast Toyota.

About Fox Pan American Sports

Fox Pan American Sports LLC, operator of Fox Sports en Español and Fox Sports Latin America, is an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE:NWS) Fox Sports International.

Premios Fox Sports presented by DHL, now in its fifth year, is Fox Pan American Sports’ signature annual event and the first and only awards program of its kind to celebrate the contributions and accomplishments of U.S. Hispanic and Latin American athletes both on and off the field. Voted on by fans and an expert panel of judges, winners will be crowned during the official Premios Fox Sports 5ta Edición awards ceremony on December 12, 2007 at The Fillmore Miami Beach at the Jackie Gleason Theater in Miami Beach, Florida. The show will be transmitted to more than 33 million households on December 16, 2007 through Fox Sports en Español in the United States and Fox Sports Latin America throughout the Spanish-speaking Americas. “*

A love story set against the Mexican tequila industry proved intoxicating for millions of viewers as the highly anticipated two-and-a-half hour finale was a certifiable ratings smash hit. One of Univision’s most popular novelas ever, “Destilando Amor” (Essence of Love), reached an audience of 12.7 million on Monday night and powered the network to the nation’s #1 ranking among all Adults 18-34 and 18-49, not just Hispanics, according to Nielsen’s NTI Ratings.

In addition, “Destilando Amor” was the #1 novela finale of all time averaging 9 million total viewers 2+, 5.1 million Adults 18-49, and 3.1 million Adults 18-34.

Proving devoted viewers were clearly thirsty for more of the popular novela, a special “Destilando Amor” edition of Univision’s popular primetime program “El Show de Cristina” featuring the stars of the hit novela benefited from the tremendous lead-in to give the network its #1 ranking for the entire evening among virtually all key demographics.

For the entire night (8-11pm), the Univision Network ranked as:

* #1 among Adults 18-49 and Women 18-49
* #1 among Adults 18-34, Men 18-34, and Women 18-34
* #1 among Teens 12-17
* #3 among Total Viewers (Persons 2+)”*

Wine Enthusiast magazine has selected Casa Herradura as “Distiller of the Year” at its 2007 Annual Wine Star Awards competition. Casa Herradura, founded in 1870, is the first tequila distillery to win this prestigious award.

“We are honored that Wine Enthusiast has selected Casa Herradura as the 2007 Distiller of the Year,” said John Hayes, Managing Director for Herradura Brands. “At Brown-Forman, we will be toasting the eight generations of the Romo family, the founders of Tequila Herradura, and everyone at Casa Herradura for making us so proud.”

There were 45 nominees in nine award categories ranging from “Winemaker of the Year” to “Importer of the Year”. Casa Herradura was selected for its outstanding contributions to the world of spirits, with special attention to achievements recorded in 2007.

Earlier this year, Casa Herradura received multiple medals from the San Francisco World Spirits Competition for Tequila Herradura and el Jimador.

“We had more qualified candidates than ever this year, from a wider range of wine regions,” says Adam Strum, Editor & Publisher of Wine Enthusiast. “The traditional companies are showing vision in maintaining and improving the classics, while the newer companies are bold and creative. Both are pushing the boundaries further, and contributing to the growth and enjoyment of tine wine and spirits throughout the world.”

Renowned for being the tequila industry’s foremost innovator, Casa Herradura introduced the first Reposado tequila in 1974 and later launched the first Extra Añejo, Seleccion Suprema. In 1994, Casa Herradura launched el Jimador Tequila to honor the men who harvest agave plants. Today, el Jimador is the #1 selling tequila in Mexico.

Brown-Forman acquired Casa Herradura in January. “*