News (Noticias) Tagged ‘Tecate’

August 18 Tournament to Benefit East Los Angeles Latino Community

Tecate, the No. 1 Mexican cerveza in Southern California, announced today its title sponsorship of the 9th annual Oscar de la Hoya Foundation Celebrity Golf Classic benefiting the Oscar de la Hoya Foundation. One of the most anticipated golf fundraisers of the year, the star-studded event is designed to raise funds for the organization’s various initiatives that benefit newcomer and second generation Hispanics in East Los Angeles.

Philanthropists and celebrities alike, including Oscar de la Hoya, will swing with Tecate for charity on Monday, August 18 at the Lakeside Golf Club in Burbank, Calif. All proceeds will be donated to projects supported by the Foundation, such as the Cecilia Gonzalez de la Hoya Cancer Center, which provides diagnostic and treatment options for cancer patients, as well as the Oscar de la Hoya Neo-Natal Intensive Care Unit and the Oscar de la Hoya Labor and Delivery Center, all located at the White Memorial Medical Center.

De La Hoya commented, “I’m extremely proud and excited that we are in the 9th year of this tournament as it has been very successful in contributing to East Los Angeles community. We are also happy to have Cerveza Tecate as the title sponsor as it brings another level of national exposure and excitement to the event.”

Carlos Boughton, Tecate’s brand director added, “As the title sponsor of the last two Oscar de la Hoya Celebrity Golf Classic tournaments, we are aware of the positive role that the Oscar de la Hoya Foundation plays in the daily lives of our loyal Hispanic consumers in Southern California. Cerveza Tecate is proud to align itself with such a vital organization whose programs support those in need and make a positive impact in our communities. We consider our partnership with the Foundation to be an ideal opportunity to give back to the community and look forward to a very successful fundraising event.”

The format of the 2008 Oscar de la Hoya Foundation Celebrity Golf Classic is “Two Man Modified Best Ball,” where teams of five individuals with full handicap will be able to complete a round at the Lakeside Golf Club. At the end of the day, participants will be invited to cocktails, dinner and an awards reception in the clubhouse.

For more information on the Oscar de la Hoya Foundation Celebrity Golf Classic, including sponsorship and participation opportunities, contact Armando Gaytan at (213) 489-5631.

To learn more about Cerveza Tecate’s presence in the Los Angeles community and title sponsorship of the tournament, contact Ana Cerón at (310) 578-7050.”

The historic Pasadena Civic Auditorium was filled with stars from both the sports and entertainment worlds as the first-ever annual “Tecate Premios Deportes” (Tecate Sports Awards) honoring Hispanic athletes in nine different categories was broadcast last night by Univision, the most-watched Spanish-language television network in America.

Selected for their character, talent and perseverance, as well as their contributions to and impact on the Hispanic community, the “Tecate Premios Deportes” awards featured not only some of the biggest names in sports, but also performances by some of today’s biggest Latin music stars, as well.

Among those honored in the various categories were Oscar de la Hoya (Golden Eagle Award), Miguel Cotto (Boxer of the Year), Lorena Ochoa (Female Athlete of the Year), Carmelo Anthony (Basketball Player of the Year), Helio Castroneves (Auto Racer of the Year), Alex Rodriguez (Baseball Player of the Year), Mexican soccer great Cuauhtemoc Blanco (Athlete of the Year, North American Soccer Player of the Year), and Fernando Valenzuela (Sports Legend), to name a few.
The show itself proved to be as big as the stars it was honoring as the celebrity-filled audience was entertained by musical performances by such Latin music superstars as regional Mexican group Banda El Recodo, red-hot reggaeton crooner Flex, Mexican singer/actress Paty Manterola, Puerto Rican merengue great Elvis Crespo, duranguense singer Diana Reyes, and urban recording artists A.B. Quintanilla and the Kumbia All Starz.

The judging criteria for the awards included the athletes’ statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

Univision.com (keyword: Tecate Premios Deportes) features exclusive post-show coverage of the winners, with video and photo highlights from the green carpet and the most memorable show moments. In addition, fans can vote for their favorites from the green carpet, including the most elegant, the most extravagant and the best couples that graced the walkway. “Tecate Premios Deportes” is engaging online fans after the show with this seamless merger of sports and entertainment.
To download photographs of the event, please visit ftp.univision.net.
Username: tecatepremiosdeporte
Password: univision

Following is the complete list of “Tecate Premios Deportes 2008″
winners:

Sports Legend (Leyenda de Deportes)
Fernando Valenzuela

Golden Eagle Award (Aguila de Oro)
Oscar de la Hoya

Male Athlete of the Year (Atleta Masculino del Ano)
Cuauhtemoc Blanco

Female Athlete of the Year (Atleta Femenina del Ano)
Lorena Ochoa

North American Soccer (Mexican and American Leagues) Player of the
Year
(Jugador de Futbol del Ano)
Cuauhtemoc Blanco, Chicago Fire

All-Star Soccer Team of the Year (Equipo Estelar de Futbol del Ano)

Goalie (Mejor Portero)
Guillermo Ochoa, Club America

Right Fullback (Defensa Lateral Derecho)
Ivan Estrada, Santos

Right Center Defender (Defensa Central Derecho)
Jonny Magallon, Chivas

Left Center Defender (Defensa Central Izquierdo)
Felipe Baloy, Monterrey

Left Fullback (Defensa Lateral Izquierdo)
Oscar Rojas, Club America

Defensive Midfielder (Mediocampista Defensivo)
Gerardo Torrado, Cruz Azul

Mixed Midfielder (Mediocampista Mixto)
Ramon Morales, Chivas

Offensive Midfielder (Mediocampista Ofensivo)
Cuauhtemoc Blanco, Chicago Fire

1st Forward (Delantero 1)
Omar Bravo, Chivas

2nd Forward (Delantero 2)
Salvador Cabanas, Club America

3rd Forward (Delantero 3)
Juan Carlos Cacho, Pachuca

Boxer of the Year (Boxeador del Ano)
Miguel Cotto

American Football Player of the Year (Jugador de Futbol Americano del
Ano)
Tony Gonzalez, Kansas City Chiefs

Basketball Player of the Year (Jugador del Baloncesto del Ano)
Carmelo Anthony, Denver Nuggets

Auto Racer of the Year (Piloto de Automovilismo del Ano)
Helio Castroneves, Indy Car

Baseball Player of the Year (Jugador del Beisbol del Ano)
Alex Rodriguez, New York Yankees

All-Star Baseball Team of the Year (Equipo Estelar de Beisbol del Ano)

Pitcher (Lanzador)
Johan Santana, New York Mets

Catcher (Receptor)
Jorge Posada, New York Yankees

1st Base (Primera Base)
Albert Pujols, St. Louis Cardinals

2nd Base (Segunda Base)
Robinson Cano, New York Yankees

3rd Base (Tercera Base)
Alex Rodriguez, New York Yankees

Shortstop (Campo Corto)
Jose Reyes, New York Mets

Outfielder (Jardinero)
Manny Ramirez, Boston Red Sox

Designated Hitter (Bateador Designado)
David Ortiz, Boston Red Sox

Reliever (Relevista)
Rafael Betancourt, Cleveland Indians

Closer (Cerrador)
Francisco Rodriguez, Los Angeles Angels

Manager (Manager)
Ozzie Guillen, Chicago White Sox

About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.

About FEMSA/Heineken USA
Heineken USA is committed to the responsible sale, marketing and consumption of our products. That is why we ask our consumers in all of our advertising to ‘Enjoy Heineken Responsibly’ but we recognize that this message is not enough. We build upon that message with the creation of and contribution to programs and organizations that educate our employees and consumers about the issues associated with beverage alcohol and provide tools and training to help ensure the responsible consumption of our products.

Headquartered in White Plains, New York, Heineken USA Inc., the nation’s premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world’s most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, Sao Paulo and Buenos Aires. FEMSA’s manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.

Miami, Julio del 2008 - El próximo Domingo 27 de Julio ,Diana Reyes, junto a una gran variedad de estrellas de la industria del entretenimiento y los deportes desfilaran en la primera entrega anual “Tecate Premios Deportes”. Estos premios estaran honrando a los mejores atletas hispanos en una ceremonia de “Alfombra Roja” desde el histórico “”Pasadena Civic Auditorium en Pasadena, California. La transmision sera a las 7:00pm Este/Pacifico (6:00pm Centro).

La  exitosa  cantante  presentara  su  éxito  musical  “Me Muero”   de su mas reciente producción titulada “Insatisfecha”.

Hoy, Diana Reyes entrega lo mejor de sí en un nuevo disco compacto titulado “Insatisfecha”, en el que nuevamente hace mancuerna con el productor musical Raymundo Sáenz, responsable de galardonados discos de la mexicana. La placa fue grabada en Monterrey, Nuevo León y editada bajo el sello DBC Entertainment. Dicho sello en el que ella participa directamente en la producción,  y sirve de fundadora. “Insatisfecha” logro debutar en el 1er lugar de las listas de soundscan en el género “Regional Mexicano” y 2do lugar en las listas generales.
El álbum encierra doce canciones: Volverte a Amar, Tu Nuevo Cariñito a Dueto con Los Caminantes, La Tentación Que Me Enamora, La Lámpara, Me Muero, Me Estoy Volviendo Loca, La Infiel, Vulgar Mamarracho, Sedúceme, Quédate Junto a Mí, Francamente e Insatisfecha.

BIOGRAFIA
El sólo escuchar el nombre de Diana Reyes pensamos en pasión, armonía y éxito. Y es que desde el lanzamiento de su álbum debut en el 2004, su primer sencillo “Rosas” la colocó rápidamente en los primeros lugares de popularidad, conquistando con esta producción un Disco de Oro a poco tiempo de haber salido a la venta. ¡Todo un suceso para una novel artista!

Inmediatamente, Diana se convirtió en una de las artistas más solicitadas de su género, conquistando éxito tras éxito. Festivales y presentaciones en los principales programas de la televisión nacional con alcance internacional la consolidaron como la más grande en la música al estilo de Durango, siendo bautizada como La Reina del Pasito Duranguense.

Navidad Duranguense (2005) fue su segundo material discográfico con el que logró superar las 70 mil copias vendidas. El disco, que también contó con la inigualable producción de Raymundo Sáenz, fue uno de gran madurez artística sorprendiendo a la misma artista quien aseguró en esa ocasión que Sáenz le “sacó un potencial que no conocía” de ella misma.

En agosto de ese mismo año, una tercera producción La Reina del Pasito Duranguense, supera las 250 mil copias. De este disco surgieron temas como: “El Sol No Regresa”, “El Me Mintió” y “Mentiras”. El álbum le consiguió su primera nominación a Premios Lo Nuestro como Artista Femenina del Año. “¡Ese día quería gritar!” – mencionó Diana. Eso era sólo el comienzo de un año lleno de triunfos. Dos meses después es tres veces nominada por la prestigiosa revista Billboard como Artista Nueva Generación, Artista Femenina del Año y Disco del Año por el tema “Como Una Mariposa”.

Para reciprocar el reconocimiento no sólo otorgado por la industria especializada sino por los miles de fanáticos que fielmente la siguen desde su primer álbum, la mexicana editó Las No. 1 de la Reina (2006), certificado por la RIAA como Disco de Oro y que vendió sobre 100 mil copias. Con esta producción, Diana Reyes debutó en el número uno en listas de Billboard en el género Regional Mexicano. Asimismo, la mexicana conquistó el primer lugar como artista femenina y ocupó la posición veintidós de ventas en el género Regional Mexicano a nivel mundial, ubicándose entre los 10 discos Latinos más vendidos, además de ocupar el segundo lugar como el artista de mayor venta de su compañía discográfica.

El 2007 da la bienvenida a su quinta placa discográfica titulada “Te Voy a Mostrar”, disco que a dos semanas de su lanzamiento obtuvo un Disco de Oro  en Estados Unidos. Esa producción lleva a Diana a experimentar nuevos matices musicales dándole un nuevo giro al género duranguense. Interesantes fusiones mezcladas con el pop son expresadas en canciones con un estilo único que convierte a la artista en una gran representante de la música contemporánea.

Los logros de Diana Reyes también se hacen notar en trabajos como su dueto con el cantante español David Bisbal, que lleva por nombre “Quién Me Iba a Decir”, incluido en el segundo tiraje del disco de Bisbal titulado “Premonición”. Igualmente, en importantes presentaciones como cuando fue solicitada a participar en la final del popular ‘reality’ Objetivo Fama, de la cadena Univisión, que se realizó en Puerto Rico y donde Diana cantó su éxito “Cuando Baja La Marea” interpretación que le ganó miles de adeptos en suelo puertorriqueño. Asimismo, una popular gira de bailes con la que ha obtenido una enorme aceptación en la República Mexicana.

Más de MEDIO MILLÓN de copias vendidas avalan el éxito de esta cantante. Su inconfundible voz y un estilo único no solamente le han adicionado fanáticos este pasado año sino suma nuevos reconocimientos como su reciente nominación a Premios Lo Nuestro como Artista Femenina del Año, en la categoría de Regional Mexicano.

Mas informacion - visita
www.dianareyes.net

Following several unsuccessful attempts over the past nine years to launch the brew domestically, Mexican beer Tecate Light this week will embark on a dual English-Spanish multimedia strategy targeting U.S.-born Hispanic males.

This will be the first time Tecate Light, imported by Heineken USA, White Plains, N.Y., has executed an Hispanic-targeted effort in English, eschewing the traditional belief that all marketing created for a U.S. Latino audience must employ only Spanish messaging. “*

Nominees for the first ever annual “Tecate Premios Deportes” (Tecate Sports Awards) were announced today by Univision, the most-watched Spanish-language television network in America. Comprised of Hispanic athletes in ten different categories, the nominees have been selected for their talent, character and perseverance, as well as their contributions to and impact on the Hispanic community. The “Tecate Premios Deportes” awards will be presented during a celebrity-filled “red carpet” celebration at the historic Pasadena Civic Auditorium in Pasadena, California, and will be broadcast on the Univision Network on Sunday, July 20^th.

The “Tecate Premios Deportes” nominees were selected by a distinguished panel of current and former professional athletes and sports writers, including famed boxer Oscar de la Hoya; legendary Mexican soccer goalie Jorge Campos; retired NFL player Tony Casillas; NFL Hall of Fame recipient Anthony Muñoz; former Mexican soccer coach Jesus Bracamontes; and Enrique Borja, legendary Mexican forward and team president of the Universidad Autónoma de Nuevo León (UANL) Tigres.

The judging criteria for the awards included the athletes’ statistical excellence, participation in a televised professional sport in the United States during 2007, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

“The Academy went through an arduous selection process to identify the nominees. We wanted to ensure this event recognized athletes based on their merit and not popularity,” said Oscar de la Hoya, executive member of the “Tecate Premios Deportes” Academy. “We are confident the list encompasses the best Hispanic athletes and look forward to honoring our colleagues at the event airing nationwide on July 20^th on Univision.”

Sports fans have voted for four of these awards at Univision.com (keyword: Tecate Premios Deportes): Atleta Masculino del Año (Male Athlete of the Year), Atleta Femenina del Año (Female Athlete of the Year), Equipo All Star de Béisbol (Baseball All-Star Team) & Equipo All Star de Fútbol (Soccer All-Star Team). In addition, a live, dedicated mini-site provides exclusive coverage of the event and video highlights of the nominees in their finest sports moments. “Tecate Premios Deportes” is the first-ever awards event of its kind, showcasing a seamless merger of sports and entertainment that will reach countless online fans.

In an effort to bring sports aficionados even closer to their heroes, Univision and cerveza Tecate will open the doors to the Pasadena Civic Auditorium and invite them to attend the show, with proceeds of ticket sales going to charity.

Nominees in each category include:

North American Soccer Player of the Year (Mexican and American Leagues)

1. Cuauhtemoc Blanco, Chicago Fire

2. Omar Bravo, Club Deportivo Guadalajara

3. Guillermo Ochoa, Club America

Boxer of the Year

1. Ivan Calderon

2. Miguel Cotto

3. Juan Manuel Marquez

Baseball Hispanic Player of the Year

1. David Ortiz, Boston Red Sox

2. Albert Pujols, St. Louis Cardinals

3. Alex Rodriguez, New York Yankees

Basketball Hispanic Player of the Year

1. Carmelo Anthony, Denver Nuggets

2. Pau Gasol, Memphis Grizzlies

3. Manu Ginobili, San Antonio Spurs

American Football Hispanic Player of the Year

1. Luis Castillo, San Diego Chargers

2. Tony Gonzales, Kansas City Chiefs

3. Tony Romo, Dallas Cowboys

Auto Racer of the Year

1. Juan Pablo Montoya, NASCAR

2. Helio Castroneves, IndyCar

3. Milka Duno, IndyCar

Additionally, fans were invited to nominate their favorite athletes at Univision.com in the following four categories:

Best Hispanic Female Athlete of the Year

1. Maribel Dominguez

2. Milka Duno

3. Paola Espinoza

4. Ana Guevara

5. Lorena Ochoa

6. Vivian Villarreal

Best Hispanic Male Athlete of the Year

1. Omar Bravo

2. Cuauhtemoc Blanco

3. Manu Ginobili

4. Rafael Nadal

5. Alex Rodriguez

6. Tony Romo

All-Star Soccer Team of the Year

Goal Keeper:

1. Guillermo Ochoa, Club America

2. Federico Vilar, Atlante

3. Dario Sala, F.C. Dallas

Right Defense:

1. Israel Castro, UNAM

2. Ivan Estrada, Santos

3. Gonzalo Segares, Chicago Fire

Right Center Defense:

1. Jonny Magallon, Chivas

2. Paulo Da Silva, Toluca

3. Claudio Suarez, Chivas USA

Left Center Defense:

1. Javier Munoz Mustafa, Atlante

2. Felipe Baloy, Monterrey

3. Facundo Erpen, Colorado Rapids

Left Defense:

1. Oscar Rojas, Club America

2. Fausto Pinto, Pachuca

3. Jonathan Bornstein, Chivas USA

Defensive Midfielder:

1. Gerardo Torrado, Cruz Azul

2. Jaime Correa, Pachuca

3. Pablo Ricchetti, F.C. Dallas

Midfielder:

1. Ramon Morales, Chivas

2. Antonio Naelson Zinha, Toluca

3. Juan Carlos Toja, F.C. Dallas

Offensive Midfielder:

1. Emmanuel Luduena, Santos

2. Gabriel Pereyra, Atlante

3. Cuauhtemoc Blanco, Chicago Fire

Forward 1:

1. Esteban Solari, UNAM

2. Omar Bravo, Chivas

3. Luciano Emilio, D.C. United

Forward 2:

1. Giancarlo Maldonado, Atlante

2. Salvador Cabanas, Club America

3. Juan Pablo Angel, New York Red Bull

Forward 3:

1. Vicente Sanchez, Toluca

2. Juan Carlos Cacho, Pachuca

3. Guillermo Barros Schelotto, Columbus Crew

All-Star Baseball Team of the Year

Relievers:

1. Rafael Betancourt, Cleveland Indians

2. JC Romero, Philadelphia Phillies

3. Manny Corpas, Colorado Rockies

Managers:

1. Ozzie Guillen, Chicago White Sox

2. Fredi Gonzalez, Florida Marlins,

3. Manny Acta, Washington Nationals

Closers:

1. Francisco Rodriguez, Los Angeles Angels

2. Jose Valverde, Arizona Diamondbacks

3. Francisco Cordero, Milwaukee Brewers

Pitchers:

1. Fausto Carmona, Cleveland Indians

2. Johan Santana, New York Mets

3. Carlos Zambrano, Chicago Cubs

Catchers:

1. Victor Martinez, Cleveland Indians

2. Ivan Rodriguez, Detroit Tigers

3. Jorge Posada, New York Yankees

Designated Hitters:

1. David Ortiz, Boston Red Sox

2. Jose Vidro, Seattle Mariners

3. Sammy Sosa, Texas Rangers

First Base:

1. Albert Pujols, St. Louis Cardinals

2. Carlos Pena, Tampa Bay Rays

3. Adrian Gonzalez, San Diego Padres

Second Base:

1. Placido Polanco, Detroit Tigers

2. Freddy Sanchez, Pittsburgh Pirates

3. Robinson Cano, New York Yankees

Third Base:

1. Miguel Cabrera, Detroit Tigers

2. Alex Rodriguez, New York Yankees

3. Mike Lowell, Boston Red Sox

Shortstop:

1. Hanley Ramirez, Florida Marlins

2. Jose Reyes, New York Mets

3. Orlando Cabrera, Chicago White Sox

Outfielders:

1. Vladimir Guerrero, Los Angeles Angels

2. Alexis Rios, Toronto Blue Jays

3. Alfonso Soriano, Chicago Cubs

4. Raul Ibanez, Seattle Mariners

5. Carlos Beltran, New York Mets

6. Maglio Ordonez, Detroit Tigers

7. Manny Ramirez, Boston Red Sox

8. Bobby Abreu, New York Yankees

9. Carlos Lee, Houston Astros

“*

ervSafe Alcohol and Cerveza Tecate announce the release of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, the Spanish edition of the popular training manual. The free version will be distributed at the 2008 National Restaurant Association Restaurant, Hotel-Motel Show and the International Wine Sprits and Beer Show, May 17-20, in Chicago. This newly released Spanish textbook meets the needs of operators looking to train a growing number of Spanish-language employees in responsible alcohol service.

“ServSafe Alcohol and Tecate have collaborated to offer complementary copies of the new ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish. This ‘first look’ at the new textbook is something we are excited to offer attendees of the NRA Show,” said Mary M. Adolf, president and chief operating officer, products and services division, NRA Solutions. “ServSafe Alcohol and Tecate recognized the growing need for Spanish-language training tools and our relationship allows the restaurant and foodservice industry to be the first to experience this new responsible alcohol service Spanish training tool.”

Free copies of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish can also be requested at www.ServSafe.com/alcohol/spanishedition, while supplies last.

“As a leading Mexican cerveza, we have the responsibility to create a safe and healthy environment for our adult consumers to enjoy the brand,” said Carlos Boughton, brand director for Tecate and Tecate Light. “Our collaboration with ServSafe Alcohol allows us to connect with and speak to Hispanic servers in a manner that is most relevant to them. We are thrilled to be a part of this program and encourage restaurant and bar managers to take advantage of this opportunity while at the show.”

According to the 2007 NRA Industry Forecast, the restaurant and foodservice industry employs an estimated 13.3 million people, or 9 percent of the US workforce. The industry is expected to add 2 million jobs over the next decade, with employment reaching 15.1 million by 2018. As the industry continues to expand, so does the rapidly diversifying ownership of restaurants. Census figures show Hispanic-owned restaurant firms grew by 30 percent between 1997 and 2002; growing faster than the restaurant industry as a whole at 16 percent for the same time period.”*

Univision, the most-watched Spanish-language television network in the country, announced plans to broadcast the “Tecate Premios Deportes” Sports Awards, with this country’s leading imported Mexican cerveza as the show’s title sponsor. A star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers and other luminaries will honor the character and sportsmanship of Hispanic athletes and is scheduled to air on July 20, 2008.

As the Spanish-language broadcast home to the top Hispanic sports tournaments in the world, including the FIFA World Cup, Univision will be broadcasting a world-class production celebrating top Hispanic athletes that will take place in front of a live audience from the historic Pasadena Auditorium in Pasadena, California.

This gala red carpet event will feature ten award categories and tributes to some of the most important athletes of our time. Categories include the North American Soccer (Mexican and American Leagues) Best 11; the North American Soccer Player of the Year; Best Hispanic Boxer; Baseball Hispanic All-Star Team; Baseball Hispanic Player of the Year; Basketball Hispanic Player of the Year; American Football Hispanic Player of the Year; the Legends Award; and the Tecate Athlete of the Year award, which will be given to the Male athlete that rose to the top of his sport in 2007. Consumers will also have the opportunity to vote online through Unvision.com for Best Hispanic Female, Best Hispanic Male Athlete of the Year, All-Star Soccer Team of the Year, and All-Star Baseball Team of the Year.

“No one is more passionate about their sports heroes than Hispanic sports fans,” said David Downs, president of Univision Sports. “And as this country’s #1 destination for Hispanic sports fans, Univision is proud to team up with Tecate to recognize the monumental accomplishments of our favorite athletes.”

“We are proud to be the title sponsor for the inaugural Tecate Premios Deportes, which will recognize and celebrate the exceptional talent and accomplishments of Hispanic athletes,” said Carlos Boughton, brand director of Tecate Brand Equity for Heineken USA. “These individuals possess the qualities of our target audience; they embody the character and perseverance needed to succeed in this country. The Tecate Premios Deportes gives us yet another opportunity to strengthen our connection with our consumers through their passion for sports and celebration of Hispanic role models.”

An academy of professional and ex-professional athletes and sports writers, including famed boxer Oscar de la Hoya, popular Mexican ex-soccer goalie Jorge Campos, ex-football great Tony Casillas, NFL Hall of Fame Recipient Anthony Muñoz, former Mexican soccer coach Jesus Bracamontes, and President of the UANL Tigres Enrique Borja, will nominate and select the most accomplished active Hispanic athletes in the various sports categories. In order to be eligible for these awards, athletes must have participated in a televised professional sport in the U.S. during 2007. Judging criteria will be based on the athlete’s statistical excellence; cumulative impact on their team and in the sport; and their reputation as a role model for the Hispanic community.

In an effort to bring sports aficionados even closer to their heroes, cerveza Tecate and Univision will open the doors to the Pasadena Auditorium and invite them to attend the live show. Fourteen hundred seats will be made available to the public, with ticket sale details to be announced at a later date.

For production or talent inquiries, contact David Chavez at

Univision Communications Inc., the leading Spanish-language media company in the U.S., today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360^o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success. The presentation included a heart-stopping performance by music superstar Shakira and the opening number of “In the Heights,” the hit Broadway musical about the Hispanic experience in the U.S. which was just nominated for 13 Tony Awards®. The Upfront event was held this morning at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and was hosted by Univision CEO, Joe Uva, Univision president and COO, Ray Rodriguez, and president of advertising sales and marketing, David Lawenda.

“This year’s Upfront is not about marketing to Hispanics, but about marketing itself,” said Uva. “It’s about the gap between the true power of the Hispanic consumer to grow brands and those advertisers who have yet to realize that a marketing strategy that is not fully committed to the Hispanic consumer, is hardly a winning strategy.”

“Univision is delivering innovative, quality programming that has performed very well year after year,” said Rodriguez. “The strength of our programming, combined with the unique connection with our audiences, allows marketers to build cross-platform initiatives that can help build market share.”

“Marketing to Hispanics grows brands today and builds loyalty for tomorrow, and only Univision offers advertisers innovative and results-driven marketing solutions via the most powerful, cross-platform vehicles in Spanish-language media,” commented Lawenda. “Every dollar spent with Univision is truly a dollar invested in growth.”

While only a small percentage of viewers are unique to the top English-language networks, 60% of Univision’s Adult 18-49 audience are unduplicated viewers who are not exposed to advertisers’ messages anywhere else. In addition, during the last five years while the English-language networks have lost audience, Univision has been growing. In just the last year, Univision was the #1 network in America in the highly coveted Adult 18-34 demographic on 55 nights, beating ABC, CBS, NBC, and FOX.

Univision Communications includes the #1 Spanish-language television network, the #1 Spanish-language cable network, the #1 Spanish-language radio properties and the #1 Spanish-language online portal.

Upfront Presentation Highlights

The company presented client testimonials attesting to the positive results it has achieved. Representatives from leading brands such as AT&T, Ford, General Motors, and Miller Lite shared their success stories about how Univision helped grow their business.

The presentation also outlined the benefits of the recently introduced Fusion research tool, created in partnership with Nielsen Media Research. Measuring the viewing habits of product purchasers against the purchasing habits of TV viewers, the Fusion research tool is designed to help clients target consumers more efficiently and quantify their return on investment.

Building on its more than 40 years of community involvement, Univision unveiled its new environmental initiative, “Piensa Verde, Actúa Verde” (Think Green, Act Green), a company-wide effort to educate viewers on the importance of protecting the environment that includes a variety of specials and 50+ energy conservation tips. A number of popular programs will have “green” content, including “Premios Juventud,” “Primer Impacto” and Galavisión’s most popular entertainment, lifestyle and news programs such as “Acceso Máximo,” “Moda al Rescate,” “Decorando Contigo,” “Tu Salud,” “Delicioso,” and “En Profundidad.”

Univision Network News, anchored by Jorge Ramos and María Elena Salinas, will continue to provide the most complete Spanish-language coverage of the 2008 presidential elections, including the Democratic and Republican National Conventions, in “Decisión 2008” (Decision 2008). With the most in-depth, relevant coverage and special editions of “Al Punto” (To the Point), Univision undoubtedly is the source of information for Hispanic voters in November as they flock to the polls to make U.S. election history.

In addition, Univision awarded its 2^nd annual Corazón (Heart) Awards, which pay tribute to commercials that best connect with Hispanic consumers, as judged by viewers. Advertisers submitted dozens of entries, which were posted on Univision.com, and users voted for those they found particularly meaningful. This year’s winners were Ford and Pampers.

Photographs of new programs and pictures of the Upfront event and stars are available for download at the following Internet address: ftp://ftp.univision.net. USERNAME: press, PASSWORD: upfront2008

2008/2009 Programming Highlights for Univision, TeleFutura and Galavisión

PRIMETIME

Novelas

Univision’s 2008/2009 novelas will continue to capture Hispanic hearts and set the standard for Spanish-language television’s favorite programming genre. The network’s lineup of stellar productions includes: “Las Tontas No Van al Cielo”(Dumb Girls Don’t Go to Heaven), a light-hearted look at how love can often make us do foolish things we wish we hadn’t, starring Jacqueline Bracamontes, Valentino Lanús, and Jaime Camil; “Tormenta en el Paraíso”(Storm Over Paradise), a novela that raises awareness about green issues and tells a timeless love story in which two young lovers fight to break a 1,000 year-old Mayan curse, with Sara Maldonado, Eric Elias and, in her long-awaited return to novelas, the immensely popular singer/actress, Mariana Seoane; “Querida Enemiga” (My Dearest Enemy), a tale of intense betrayal and deep dark secrets unfolds between an unlikely couple of young lovers, starring Ana Layevska, Gabriel Soto, Carmen Becerra, Mike Biagio and the legendary actress, María Rubio; and “Alma de Hierro”(Soul of Steel), the story of an unconventional family who will have to learn to live together and overcome the trials and tribulations that confront them, starring renowned Mexican actor, Alejandro Camacho, and a stellar cast that includes Blanca Guerra, Jorge Poza and Adamari López.

For the very first time, TeleFutura will premiere two primetime novelas: an original production of the epic story, “Doña Bella” (Lady Bella) which will capture audiences with its sensual and passionate love story; and “Azúcar” (Sugar), the story of forbidden love that unfolds amidst the sugar cane plantations of a wealthy family hiding a deep, dark secret, and provides advertisers with organic product integration.

Series

Coming to Univision is “La Rosa de Guadalupe” (The Rose of Guadalupe), a dramatic TV series that reconstructs real-life events, dreams and unexplained events in stories full of hope and inspiration. Later in the year, the network will also premiere “Central de Abasto” (Farmer’s Market), a unique series that takes place within one of Mexico City’s most important markets and business centers. Full of bodegas (grocery stores), beauty salons, restaurants, jewelry stores, and other shops, this bustling market is the perfect setting for tales about the unique characters and personalities one can only find in such a colorful place.

Galavisión brings viewers a show that explores the complexities of the American judicial system through the eyes of the dedicated men and women who serve it, “Fiscales” (District Attorneys). Through compelling reenactments and actual archival footage, the show features the high drama of some of the most infamous crimes and trials in U.S. history.

Reality Competition and Game Shows

Continuing its tradition of offering emotionally charged reality and entertaining game shows, Univision, TeleFutura and Galavisión introduce three new programs that are sure to become instant audience favorites.

Coming next year to Univision is “¡Viva el Sueño!” (Live the Dream!), a 13-week competition that showcases some of this country’s most talented, but struggling professional Hispanic performers who have recording contracts, but need just one big break to make it to stardom. This mega production will air live across the U.S. and Puerto Rico, and feature a panel of renowned music-industry experts. In the end, viewers will vote and ultimately choose Latin music’s next superstar.

TeleFutura introduces a unique game show for the entire family, “Dame la Pista” (Give Me a Clue). As kids give clues, adults try to guess the “secret word” to win the grand prize. But since kids often speak in their own language, the adults are often clueless.

Take a man, his wife, his mother, and a kitchen, and what do you get? Galavisión’s new, innovative game show, “¡Yo Cocino Mejor que mi Suegra!”(I Cook Better than My Mother in Law!). More than just a cooking show, this entertaining and hilarious competition pits wives against their mother-in-laws to see who knows their favorite man the best. Then, they meet on the ultimate battleground, the kitchen, to whip him up something special. When the husband/son picks his favorite dish in a blind taste test, one thing’s clear; no matter who wins, he loses!

Variety

Primetime’s “Queen of Talk,” Cristina Saralegui, marks her 20^th anniversary this year, and it’s going to take a whole year for a celebration this big. With retrospective vignettes, surprise guests and special editions of “Soñando Contigo” (Making Dreams Come True), it’s going to be an unforgettable celebration. And if that weren’t enough, Cristina will continue to cover the topics, issues, and people that viewers won’t see anywhere else, making “El Show de Cristina” (The Cristina Show) the only ‘talk-show’ on Spanish-language television that is guaranteed to have everyone talking.

Movies

Next year, Univision brings U.S. Hispanic viewers two of this year’s biggest Spanish-language box office hits. “Ladrón Que Roba a Ladrón”(How to Rob a Thief) is the story of two clever con-men who join forces to rob the biggest thief they know, starring a well-known cast of novela actors including Fernando Colunga, Gabriel Soto, Miguel Varoni and Ivonne Montero. The critically acclaimed film “La Misma Luna” (Under the Same Moon), will make its television debut on Univision. This heartwarming story of a mother and son who are separated by geography, but connected by love, stars Kate del Castillo, Eugenio Derbez, Carmen Salinas, and Adrián Alonso.

TeleFutura gives a new meaning to movie night with “Fiesta de Película” (Movie Party), a fun-filled, interactive party set in an urban/city loft. Hosted by a lively group of friends, they are joined by family, neighbors, and special guests to watch and chat about the night’s hit Hollywood movie.

DAYTIME

Novelas

Univision introduces a captivating novela for daytime fans with “Valeria,” an intense and passionate story about two soul-mates fighting to keep their love alive.

WEEKEND PRIMETIME

Variety

It’s a whole new Sábado…and it’s more Gigante than ever! The Spanish-speaking world’s most popular Saturday night tradition is dialing up the fun and surprises with an extraordinary makeover. Hosted by everyone’s beloved Don Francisco, “El Nuevo Sábado Gigante” (The New Giant Saturday) is three fun-filled hours of all new comedy skits, more challenging amateur talent contests, even more intensely emotional family reunions, more spectacular performances by the biggest Latin music stars in the world, and for the first time viewer interaction via mobile phone and the Internet.

Reality

Univision expands its hit reality beauty competition “Nuestra Belleza Latina” (Our Latin Beauty) to two full hours on Sunday nights to bring viewers even more thrills and glamour, hosted by the ever popular Giselle Blondet. With more content than ever before and increased viewer participation, this show goes behind the traditional trappings of TV beauty pageants as some of Hispanic America’s most beautiful and talented women face-off in a fierce, competition that goes beyond looks alone.

Nature Program

Proudly partnering with global documentary giant National Geographic, Galavisión brings nature lovers a one-of-a-kind show the whole family can enjoy, “Expedición Global” (Global Expedition). With amazing journeys to incredible landscapes and gripping wildlife stories, the program offers a spectacular window into our majestic planet.

WEEKEND DAYTIME

Kids Block

An educational and informative (E/I) programming block to appeal to kids of all ages, “Planeta U” (Planet U) is a safe zone for all young viewers airing on Saturday mornings with an exciting line-up of shows including “Dora the Explorer” and “Go Diego, Go!”

Family Shows

Univision proudly presents “¡Viva la Familia de Todobebé!,” a new weekend show that mixes humor, entertainment, “reality” segments, interactivity, and lots of important information of special interest to young families. The show also marks the return to television of Mexican megastar, and recent new mom, Aracely Arámbula.

Do-it-Yourself

The ultimate program for today’s do-it-yourself fans, “Como Nuevo” (Like New), arrives on Galavisión. Through expert advice and useful tips, viewers will find the tools they’ll need to tackle their remodeling projects and give new life to their own home improvement.

Sports

Reality TV gets kicked into full gear with Univision’s new action-packed series “El Juego Supremo” (The Ultimate Match). Five soccer legends from Mexico and five from the U.S. and Latin America, will mentor two amateur soccer teams. These gifted amateurs will compete for the one-of-a-kind opportunity to play alongside their idols in an ultimate match at the end of “boot camp.” Each week, a player gets eliminated until only five remain on each team. The survivors will join the legends and face-off in what promises to be one of the most exciting fútbol matches on Spanish-language TV. In addition, Univision will debut the first annual “Tecate Premios Deportes” (Sports Awards), a star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers as well as other luminaries who will come together to honor the character and sportsmanship of Hispanic athletes.

Returning this season are some of the most popular tournaments in Spanish-language television, including “Camino al Mundial” (On the Way to the World Cup) featuring the qualifying games for the 2010 World Cup, “Copa Confederaciones Sud África 2009” (Confederations Cup South Africa 2009) and “Copa Oro 2009” (Gold Cup 2009), as well as the yearly MLS and FIFA tournaments. In addition, Univision’s highly-rated “República Deportiva” (Sports Republic) celebrates 10 years of great entertainment, and brings viewers more sporting highlights, interviews, and commentaries with popular hosts Fernando Fiore, Roxana Franco and Félix Fernández.

SPECIALS

Univision Network’s blockbuster specials have made it the home of the mega-events. With more specials than any other U.S. Spanish-language network, Univision airs the premier musical events, award ceremonies and festivals in the Spanish-speaking world including: “The Latin GRAMMY® Awards,” celebrating its historic 10th edition in 2009; “Premio Lo Nuestro a la Música Latina,” the longest-running and most-watched awards show on Spanish-language TV honoring the best in Latin music; “Premios Juventud,” Spanish-language TV’s first and only awards show honoring idols of Hispanic youth in the areas of film, music, sports, fashion and pop culture.

TeleFutura also offers star-studded celebrations all year long. Building on the success of its “Reventón” (Party) franchise, TeleFutura adds more star-studded parties to its line up in celebration of some of our nation’s most popular holidays. “Escándalo TV” (Showbiz TV) presents the new “Reventón del Verano” (a kick-off to the summer on Memorial Day), and bigger and better editions of “Reventón del 4 de Julio” (a 4^th of July celebration), “Reventón del Día Del Trabajo” (a farewell to the summer on Labor Day), and the “Reventón De Las Estrellas” (an all-star special celebrating the Latin GRAMMYs to be broadcast from Houston this year). All shows air live and are full of music, dancing, comedy sketches, celebrity guests, live performances, and more.

Galavisión also brings a roster of high-quality specials this season, including new programs like “Al Corriente” (The Latest), a primetime special airing once per quarter that gives viewers a comprehensive download on all the latest movies, video games, fashion trends, technologies, vacation getaways, and much more.

Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

“*

Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.

They may be changing. With the booming interest in the fight game among Hispanic consumers, and with the first Mexican-American-run fight promotion company founded by a star who transcends the sport, at least one brand–Cerveza Tecate, imported by Heineken USA–is boosting its presence in boxing.”*

As part of its continued efforts to bring the excitement of boxing directly to Hispanic adults in the U.S., Cerveza Tecate announces its multi-platform campaign in support of the highly-anticipated May 3 match between Oscar de la Hoya (38-5, 30 KO’s) and Steve Forbes (33-5, 9 KO’s). Touted as De la Hoya’s “Homecoming” to the Los Angeles boxing ring after a seven-year absence, the bout will showcase the raw talent and passion of the sport to 35,000 spectators at the Home Depot Center and to thousands of HBO at-home viewers. “*

PHRASES SUCH AS “FOR THOSE who don’t come because they can, but because they can they come” and “For those who know on which side the iguana chews” may not mean much as a phrase to English speakers (or even non-Mexican Spanish speakers), but Tecate beer is using such colloquialisms to connect with its core audience in a new advertising campaign.

“These are phrases of character,” Carlos Boughton, Tecate brand director, tells Marketing Daily. “It may sound totally senseless, but the idea is to recognize people who have achieved some amount of leadership and success.”"*

*From: http://publications.mediapost.com
Traducido: usando Google o Altavista/Babel Fish

U.S. marketers have rarely portrayed Mexican immigrants as heroes among America’s working class. But a campaign from Tecate distributor Heineken USA will feature a distinct message about the unsung Mexican men who come here in search of better lives.

The Hispanic effort begins to roll out this week via TV, print, radio and outdoor. Promotional events and sponsorships will support. The campaign targets Mexican male immigrants, who have made Tecate the leading brand in Mexico, per the company.”*

*From: http://www.brandweek.com
Traducido: usando Google o Altavista/Babel Fish

The February/March 2008 issue of Portada is out brimming with Market Intelligence and news, including the articles below:

• Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
• National Advertising Campaigns Targeting Hispanics: Jose Cuervo, Wal-Mart, Wrigley’s , Tecate….
• Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new? Pre-roll advertising, local vs National advertising and more…
• Focus On: - Hispanic Media Market Opportunities with Venture Capitalist Greg Sands
• Buying Hispanic Digital Media: A How-to with Bravo’s Luis Cabrera
• What Big Box Retailers Need to Know to Reach Hispanics: CPMs, advantages of each medium, Gross Profit Margins and more.
• Texas: Blurred Borders in the Lone Star State’s Media Market
• Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards Dinner (details inside)”*

*From: http://www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

Gunmen killed the police chief of a Mexican city bordering California Tuesday by shooting him some 50 times in an apparent revenge attack after police found a drug-smuggling tunnel under the border.

Gunmen broke into the house of Tecate police chief Juan Soriano in the early hours of the morning and shot him repeatedly in the face and torso as he slept in bed with his wife, an official at the Baja California state attorney general’s office told Reuters. His wife was not hit.”*