http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2009/10/14/formulatin-awarded-best-sports-campaign-of-the-year-by-hispanic-public-relations-association-national-hispanic-pr-boutique-agency-nabs-honor-with-tecate-premios-deportes-program/ http://www.hispanictips.com/2009/10/14/formulatin-awarded-best-sports-campaign-of-the-year-by-hispanic-public-relations-association-national-hispanic-pr-boutique-agency-nabs-honor-with-tecate-premios-deportes-program/#comments Wed, 14 Oct 2009 17:22:49 +0000 Tomas http://www.hispanictips.com/?p=64537 FORMULATIN, a full-service public relations firm specializing in the Hispanic market, received the Best Sports Campaign of the Year PRemio Award from the Hispanic Public Relations Association for its work on Univision's 2008 "Tecate Premios Deportes" sports awards show honoring Hispanic athletes.

"We're honored for this recognition, as it highlights our commitment to develop creative and culturally relevant campaigns that help position our clients as leading brands among Hispanic consumers. Our 'Tecate Premios Deportes' program leveraged sports, allowing us to successfully connect with Tecate's target audience of first generation Mexican men," said Michael Olguin, president of FORMULATIN and Formula. "We look forward to continue working in tandem with the Tecate marketing team to anchor the brand as an authentic Mexican cerveza con caracter and helping other Fortune 1,000 brands establish dialogue with U.S. Hispanics."

We're honored for this recognition, as it highlights our commitment to develop creative and culturally relevant campaigns that help position our clients as leading brands among Hispanic consumers


As Tecate's PR partner since 2005, FORMULATIN was tasked with building awareness of the first awards show on network television honoring the talent, character and impact of Hispanic athletes on their community and team, while leveraging the brand's relationship with Univision. The agency's communications strategy included media outreach, a celebrity athlete media tour in key Hispanic markets, securing media attendance to the event, and managing the red carpet on day-of-show.

In a two-month period, FORMULATIN's PR efforts generated almost 300 placements, 6.2 billion gross impressions, and an ad value equivalent to a 34:1 return on investment for cerveza Tecate.

"FORMULATIN has proven to be a valuable partner in our efforts to reach Mexican men of caracter through our various platforms, including boxing and 'Tecate Premios Deportes'. Their creativity and passion for our brand and consumers shines through in their PR programs, which have helped establish Tecate as one of the leading Mexican cerveza imports in the U.S.," said Christian McMahan, CMO, HeinekenUSA.

Entries, submitted by U.S. public relations professionals and agencies, were judged by representatives from PR Week, PRSA and PR Newswire, who scrutinized them for their innovation, creativity and cultural relevancy to the U.S. Hispanic market.

About FORMULATIN
Headquartered in New York City, FORMULATIN is a full-service national public relations firm serving Fortune 1,000 brands interested in connecting with U.S. Hispanic consumers. The FORMULATIN team is comprised of bilingual and bicultural members with a deep understanding of the culture, and a rich history representing clients in both the Hispanic and general markets. FORMULATIN has developed creative, strategic and culturally relevant public relations programs for brands such as Cerveza Tecate, Tecate Light, Tequila Herradura, Bohemia beer, H&R Block, ESPN Deportes, and Crucero bus line.

As the sister agency of Formula, a leading public relations boutique with offices in New York, Los Angeles and San Diego, FORMULATIN leverages the firm's longstanding history of representing clients in diverse categories including consumer, lifestyle, sports, entertainment, travel, business and technology. For more information, please call (212) 219-0321 or visit www.formulatin.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/14/formulatin-awarded-best-sports-campaign-of-the-year-by-hispanic-public-relations-association-national-hispanic-pr-boutique-agency-nabs-honor-with-tecate-premios-deportes-program/feed/ 0 http://www.hispanictips.com/2009/10/09/hispanic-public-relations-associationr-honors-industrys-best-at-25th-anniversary-celebration/ http://www.hispanictips.com/2009/10/09/hispanic-public-relations-associationr-honors-industrys-best-at-25th-anniversary-celebration/#comments Fri, 09 Oct 2009 18:14:04 +0000 Tomas http://www.hispanictips.com/?p=64070 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/09/hispanic-public-relations-associationr-honors-industrys-best-at-25th-anniversary-celebration/feed/ 0 http://www.hispanictips.com/2009/06/22/oscar-de-la-hoya-julio-cesar-chavez-juan-manuel-marquez-roberto-duran-cristian-castro-fanny-lu-gloria-trevi-pee-wee-and-luny-tunes-to-appear-at-second-annual-tecate-premios-deportes-awards/ http://www.hispanictips.com/2009/06/22/oscar-de-la-hoya-julio-cesar-chavez-juan-manuel-marquez-roberto-duran-cristian-castro-fanny-lu-gloria-trevi-pee-wee-and-luny-tunes-to-appear-at-second-annual-tecate-premios-deportes-awards/#comments Mon, 22 Jun 2009 16:53:09 +0000 Tomas http://www.hispanictips.com/?p=55071 "The all-star lineup of entertainers and sports celebrities for the "Tecate Premios Deportes" (Tecate Sports Awards) was announced today. The second annual show will follow a red carpet celebration at the historic Orpheum Theatre in Los Angeles on June 25, 2009, and will be broadcast on the Univision Network on Sunday, July 5, 2009.

Hosts of the gala event include popular novela actress/comedienne Angelica Vale, Univision's Fernando Fiore of "Republica Deportiva," and popular Chilean actor Cristian de la Fuente.


This year's lineup of celebrities scheduled to present awards includes celebrated sports figures Oscar de la Hoya, Luis Castillo (award-nominee), Steven Goldstein (award-nominee), Jim Plunkett, Antonio Perez (award-nominee), Rey Mysterio, Jeff Garcia (award-nominee), recording artists Diana Reyes and Pablo Montero, actress and model Daisy Fuentes, and television personality Raul de Molina among others.

Among the recording artists scheduled to perform are pop diva Gloria Trevi, Mexican crooner Cristian Castro, Colombian singer Fanny Lu, regional Mexican music artist Lupillo Rivera, reggaeton group La Factoria with Eddy Lover, and regional Mexican group La Arrolladora Banda El Limon.

Also scheduled to receive the Golden Eagle Award is No. 28 in Ring magazine's list of 100 greatest punchers of all time, Roberto "Manos de Piedra" Duran. Additionally, famed boxer Julio Cesar Chavez and former MLB pitcher Luis Tiant will be honored with a special tribute during the live show.

Special appearances are also expected by Julio Cesar Chavez Jr., Luis Castillo, Steven Goldstein, Jim Plunkett, Antonio Prez, Ricardo Osorio, Maykel Galindo, Eduardo Lillingston, Ricardo Rodante, Rey Mysterio, Jeff Garcia, Pablo Montero, Diana Reyes, Lupillo Rivera, La Factoria with Eddy Lover, La Arrolladora Banda El Limon and Patrulla 81.

Nearly 60 Hispanic athletes from six sports categories are being considered based on their statistical excellence, participation in a televised professional sport in the United States during 2008, cumulative impact on their team and in the sport, and their reputation as a role model for the Hispanic community.

Nominees were selected by a distinguished panel of current and former professional athletes and sports personalities, including famed boxer Oscar de la Hoya; retired NFL player Tony Casillas; NFL Hall of Fame recipient Anthony Munoz; former Mexican soccer coach and Univision sportscaster Jesus Bracamontes; Enrique Borja, legendary Mexican forward and former team president of the Universidad Autonoma de Nuevo Leon's (UANL) Tigres, former MLB shortstop and current Chicago White Sox manager Ozzie Guillen, retired Mexican goalie Jorge Campos, Univision executive producer Art Izquierdo and Univision Radio personality Rafael "El Alcalde" Hernandez.

Sports fans also played an important role in selecting the winners by voting online at Univision.com (Uniclave: Premios Deportes) for the following categories: Baseball Player of the Year, Soccer Team of the Year, Athlete of the Year, and Rising Star Award.

Tickets to the celebrity-filled event are available to the general public through TicketMaster at www.ticketmaster.com for $45 and $65.

Media inquiries should be directed to Maria Amor at amor@formulatin.com; for production or talent inquiries, contact Executive Producer David Chavez at dchavez@latinpointe.com. " Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/06/22/oscar-de-la-hoya-julio-cesar-chavez-juan-manuel-marquez-roberto-duran-cristian-castro-fanny-lu-gloria-trevi-pee-wee-and-luny-tunes-to-appear-at-second-annual-tecate-premios-deportes-awards/feed/ 0