Tags: advertising campaign, Hispanic Heritage Month, Target
Target celebrates Hispanic heritage this fall, and all year long, by encouraging everyone to dream in color, outside of the confines of black and white. Target is recognizing Hispanic innovators who inspire others to follow their dreams through video and educational content online at www.target.com/dreamincolor. The Dream in Color campaign includes music producer Emilio Estefan, designer Sami Hayek, actor Tony Plana and celebrity stylist Irma Martinez among others. Target selected these individuals because of their ability to inspire greatness in others by leading through example and proving that all things are possible if you just believe.
Target will celebrate the successes of these influential Hispanic community leaders through a series of broadcast ads and online video testimonials. The individuals highlighted in the Dream in Color campaign all share the ability to see beyond the here and now and envision a bigger and brighter tomorrow. Whether Emilio from Cuba, Sami from Mexico and Irma from Colombia, each have overcome obstacles in order to establish a new life in the United States and pursue their passions be it music, art, design or fashion.
Through Dream in Color, Target pays tribute to exceptional individuals who have worked hard and remained persistent on the road to accomplishing their dreams. These individuals have overcome numerous obstacles on the journey to success and their ability to look towards the future in the face of adversity is remarkable. It is because of this that Target celebrates their accomplishments in hopes that they will inspire others to greatness.
“Target believes that cultural differences are the essence of what makes each of us unique as individuals,” said Greg Cunningham, group manager, marketing, Target. “Through Dream in Color, Target celebrates the rich history and heritage of the diverse communities that make up our world highlighting exceptional people, places and objects that teach us there are no limits to imagination.”
In addition to celebrities and designers of Hispanic origin, earlier this year Target partnered with Debbie Allen, Kwaku Alston, Irene Hirano, Iman, John Legend, Holly Robinson Peete, Joy Gryson and Sylvia Woods to share their Dream in Color stories.To view the Dream in Color capsules go to:
www.target.com/dreamincolor“
