News (Noticias) Tagged ‘tamales’

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July 27, 2008

In a 1994 article for Saveur magazine, writer Peggy Knickerbocker felt compelled to explain to readers, “You will not find burritos in Oaxaca.” These days, that kind of disclaimer isn’t necessary, as increasing numbers of Americans have discovered the complex, flavorful moles and fluffy tamales of this southern Mexican state. Tlamanalli, a restaurant serving Zapotec Indian cuisine in the tiny town of Teotitlán del Valle, has become an essential stop for Mexico-bound foodies. And a rapidly growing Oaxacan community in Los Angeles has introduced its unique cooking to West Coasters. Oaxacan food is now thriving on both sides of the border.

Filed under [ Food ] [ Tomás' Picks ]
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Read More: in English
Traducido: usando Google o Altavista/Babel Fish

July 23, 2008

In Oaxaca: tastes that transcend time

Filed under [ Art y Culture ] [ Food ] [ Tomás' Picks ] [ Non-US News ]
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“Contemporary Oaxacan cuisine has roots deep in the past. Pre-Hispanic ingredients such as corn, tomatoes, beans, and chocolate plus a variety of chilies along with foods and spices brought over during the Spanish colonial era, are essential to Oaxacan cooking. The famous “seven moles,” tlayudas, tamales, and other antojitos (corn-based snacks) are some of the best-known items on a Oaxacan menu. Fish and seafood from the coast, pork and turkey, insects such as chapulines (crisp-fried grasshoppers) and gusanos (grubs), and unusual herbs such as hoja santa and epazote (known for their strong flavors), form the basis of a traditional diet. An insistence on fresh, seasonal ingredients and a sparing use of lard and cooking oil give Oaxacan dishes a welcome light touch. “*

June 23, 2008

Cooperative brings Hispanic flavor to Bellingham Farmers Market - Washington state

Filed under [ Community ] [ Food ] [ Washington ]
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“It’s 9 a.m. Saturday and more than 300 tamales are steaming in two big steel kettles atop gas burners in the Las Margaritas Mexican food stall at the Bellingham Farmers Market.

Except for the roar of exploding kernels at the nearby kettle corn booth, the market is quiet. Farmers arrange their displays of plant starts alongside the meager vegetable offerings that a cold, wet June has produced. Craftspeople make small talk with neighbors. The first swarms of shoppers are still an hour away.”*

June 18, 2008

Wrapped with care: Handmade Colombian empanadas

Filed under [ Food ] [ Tomás' Picks ]
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“Rubiela García gently kneads the corn-flour dough by hand, adding the occasional splash of water. “She has to do it with her hands because it’s the only way she can feel that it’s exactly how it should be,” explains her husband, Orlando Moreno.

By the time this weekend rolls around, García will have made enough dough to fashion about 800 empanadas. She’ll also have made several hundred tamales tolimenses, another specialty of her Colombian homeland. She and Moreno will sell them Saturday and Sunday at the annual Fiesta in Florissant, which highlights the cuisines and cultures of countries throughout South and Central America. “*

June 10, 2008

The Upecho debuts in San Jose - traditional tamales of Michoacán

Filed under [ Food ] [ California ]
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“The Story Road Business Association, producers of the Story Road Tamale Festival invites everyone to a day of food, fun and entertainment for the whole family as they celebrate the culture and gastronomy of Michoacán, Mexico.

The protagonist of this year’s festival is the Uchepo, the traditional tamales of Michoacán.

This cultural and gastronomic exchange is a partnership between the chefs of the Instituto Gastronomico Hidalguense, the Story Road Tamale Festival and the students of the School of Culinary Arts at the Center for Employment Training (CET). “*

May 27, 2008

Food TV, website target Latino food aficionados - Hispanic MPR

Filed under [ Food ] [ Internet ] [ Blogante Business ]
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“Food Network and FoodNetwork.com, established almost two years ago, executives hope to capture Latino food aficionados’ interest with a television program that began airing in the summer of 2007; and an online Latin Cooking Series, featuring videos, recipes and tips from Food Network hosts Ingrid Hoffmann and Bobby Flay.

Website promoters promise visitors will be able learn how to use zesty native ingredients to create recipes for dishes such as Colombian Chicken Soup, Brazilian Feijoada, Argentine Stuffed Flank Steak, Cumin Pork-Potato Filled Tamales and Enchilada Lasagna; and desserts like Chocolate Cornpone with Hot Mexican Chocolate Sauce or Banana Quesadillas. They can also explore the site’s glossary of ingredients and terms commonly found in Latin cooking, suggestions for ingredients Hispanic cuisine fans should keep in their pantry to add a Latin flair to their meals.”*

March 11, 2008

Wooing the Hispanic Vote - Hispanic voters are used to being wooed rather unevenly by presidential candidates, most of whom have shown few signs that they get them.

Filed under [ Hispanic News ] [ Tomás' Picks ] [ Politics ] [ Election 2008 ]
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“Latino voters are citizens, not always immigrants or even recent immigrants. Often their family roots in states like California, Texas and New Mexico predate statehood. These voters don’t need to debate English versus Spanish; many speak both. They are younger, as a group, than non-Hispanic voters, predominantly working class, and they care more than anything about bread and butter issues, like jobs, education and health care.

They have less reason to care whether candidates eat tamales — or even peppers, as Sen. Hillary Clinton regularly says she does. And like anyone else, a Latino audience may appreciate a musical selection, but that’s a sideshow, as happened when Sen. Ted Kennedy, in full — if not entirely melodious — tenor, sang “Jalisco, No Te Rajes, (Jalisco, Don’t Give Up)” a mariachi standard, at a Texas rally for Sen. Barack Obama. (In fact, there was a real and strong Kennedy connection for Latinos, but it was to Bobby Kennedy, who was with the farmworker leader and hero Cesar Chavez when he broke his fast in California; voters were reminded of that by descendants of both men in campaign ads).”*

*From: http://theboard.blogs.nytimes.com
Traducido: usando Google o Altavista/Babel Fish

January 30, 2008

Discovery Familia and DIRECTV Más(TM) Bring Programming Alive with a National Mall Tour

Filed under [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ]
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“Discovery Familia, the all-family, Spanish-language network from Discovery Communications, and DIRECTV Más(TM) are taking the network on the road and bringing it to life with a national mall tour that will provide Hispanic viewers, in key markets, a taste of their exceptional programming offerings via interactive activities and demonstrations that the whole family can enjoy.

The traveling exhibit, made possible in partnership with DIRECTV Más(TM), recreates the warmth of the family home, with a spectacular 900-square-foot structure equipped with a living room, family room, kitchen, and backyard where a host of surprises are in store for visiting parents and their children. Among these:

– Experience a virtual trip to an exotic location. Families will walk away with a family portrait featuring destinations from some of Discovery Familia’s signature travel shows as if they had been there in the flesh (Top Five, Mas Que Una Fiesta, A Dónde Vamos, and Samantha Brown: Passport to Latin America).
– Visit the Discovery Familia kitchen, where smells and tastes come to life. Our hostess Mamá Tamales certainly knows her way around the kitchen. Do not miss her mouth watering hourly demonstrations of recipes similar to those featured in our most popular culinary shows (Relatos con Sabor, Con Gusto y Sazón, and Around the World in 80 Flavors).
– Bring the children over to our backyard for a memorable afternoon with Doki, the network’s playful daytime host. Kids will have a blast playing in the bounce house, putting on temporary tattoos, coloring in Doki and Friends color books, and meeting Doki in person!

These, plus a host of other activities, will make for a memorable day for the entire family. The national tour will also provide families and their children with fun takeaways, as well as a chance to win some exciting prizes. Adults can register to win one of two fabulous prizes.

– National Grand Prize: Trip for a family of four to Costa Rica
– Local First Prize: 42” HD flat screen TV

The Discovery Familia tour kicks-off on February 9th starting with the Great Mall in Milpitas, California followed by Simon Property Group mall’s in: Brea, California; Irving, Texas; Miami, Florida; Jersey City, New Jersey; Langhorne, PA; and Calumet City, Illinois (full schedule and dates below).

“DIRECTV Más(TM) is committed to supporting essential family values by bringing wholesome entertaining and educational content to Hispanic families across the nation. We are proud to offer Discovery Familia to our customers, a network that clearly achieves both of these objectives, and to partner with them during the official on the ground launch in 2008,” said John A. de Armas, vice president, WorldDirect(TM), DIRECTV, Inc(R).

Created to strengthen the family bond, Discovery Familia was launched in the fall of 2007 as an answer to a deep seated need for family centric programming in Spanish.

“With Discovery Familia the entire family has a place to call home, where the best in family oriented programming can be found all under one roof. The channel is, at its core, all about what is best for Hispanic families; a safe haven were the family bond is strengthened through programming that not only entertains but also educates and inspires.” said Luis Silberwasser, Senior Vice President and General Manager, Discovery Networks U.S. Hispanic Group.

– A channel that is meant to be a safe haven, a warm, familiar and welcoming place that feels like home.
– A channel that celebrates the best of our Hispanic heritage and that helps to preserve our language and customs.
– A channel that brings Hispanic families together and that achieves this via high quality entertaining shows that the whole family can enjoy.

During the day Discovery Familia is all about the kids, with its Discovery Kids en Español programming block which features shows that stimulate kids thirst for knowledge. Animated friends like Doki take children by the hand into brave new worlds of exploration and discovery. The channel is meant to be a partner to parents by providing the tools to help their children preserve their native language and become life-long learners.

The evenings on Discovery Familia bring the entire family together with culturally relevant, entertaining and educational programming that feature poignant shows about parenting, natural history, home, cooking and travel.

National Tour Schedule

– Great Mall, Milpitas, CA – February 9 & 10
– Brea Mall, Brea, CA – February 16 & 17
– Irving Mall, Inving, TX – February 23 & 24
– Dadeland Mall, Miami, FL – March 1 & 2
– Newport Center, Jersey City, NJ – March 29 & 30
– Valley Mall, Langhorne, Pennsylvania – April 5 & 6
– River Oaks Center, Calumet City, IL – April 12& 13 “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

January 14, 2008

La Combinacion Perfecta! Budweiser & Clamato Chelada and Bud Light & Clamato Chelada Arrive Nationwide

Filed under [ Food ] [ Hispanic News ] [ Press Releases ] [ Blogante Business ]
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“– As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide today.

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. “This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinacion perfecta!”

A savory beer, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada were developed with the adult consumer in mind. Budweiser, a classic American-style lager, and Bud Light, a classic American-style light lager, are the world’s best-selling beers, and Hispanics have been enjoying the great taste of Clamato since its introduction in 1969.

An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. To best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.

“The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage — one that Clamato fans have been mixing themselves for ages,” said Andrew Springate, vice president, marketing, CSAB. “This is a convenient way for consumers to enjoy the flavorful and authentic recipe they’ve come to crave.”

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

The name Chelada is a shortened form of the Spanish word michelada which loosely translates to ‘my cold beer.’ To order Budweiser or Bud Light & Clamato Chelada, one might say: “Una michelada con clamato, por favor.” To shorten that but still keep the beer recognizable as the traditional recipe, Anheuser-Busch focused on the name Chelada.

“One look at the can and you know that this beer is the real thing — Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”

Brewed at Anheuser-Busch’s St. Louis brewery, Budweiser Chelada contains 5 percent alcohol by volume (ABV) and Bud Light Chelada contains 4.2 percent ABV and is available in 24-ounce single-serve cans and 16-ounce, four-pack cans.

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.4 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2007. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.

Clamato is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott’s Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit

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December 14, 2007

Nuestra Voice » MERRY CHRISTMAS: ICE MOCKS LATINO BELIEVERS - (”Operation Tamale”)

Filed under [ Hispanic News ] [ Immigration ] [ Top Stories ]
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Hat to Man Eegee

“Every Christmas season from December 24th to the Day of the Three Kings Mexicans and Americans of Mexican descent celebrate by sharing their tradition of hospitality and good will by making, or purchasing and then sharing, Tamales. The tradition runs deep in the Latino collective memory since Tamales predate Christ and most of western “civilization”. It is understood that the Aztecs greeted their incoming conquerors with the tightly wrapped festival food.

Apparently making tamales is a job that many Americans want. Monday in its continuing effort to insure that Americans can have Tamale making jobs ICE raided an American Tamale factory and deported twenty-one workers. To add insult to injury ICE agents named the raid “OPERATION TAMALE”.”*

Latina Lista Calls for a Stop on Raids and Deportations for the Remainder of 2007 (Latina Lista)

Filed under [ Hispanic News ] [ Immigration ] [ Latinas ] [ Commentary ]
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“It was called Operation Tamale and ICE officials claim it was a 5-month investigation into the hiring practices of New Mexico’s tamale plant at Proper Foods, Inc.

What’s pleasantly surprising is that for the first time that we’ve heard, ICE made sure that all the 21 undocumented immigrants apprehended, as they shuffled out of the kitchens from making the tamales that will be sold by the dozens for Christmas dinners, received their full paychecks before being bused off for deportation.”*

November 30, 2007

Sweet Tamales a Festive Dessert

Filed under [ Food ] [ Hispanic News ] [ Press Releases ]
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“When family and friends gather to celebrate a special occasion, the food served is an important part of the day, especially dessert. The grand finale to a meal is anticipated with delight by young and old. Sweet tamales make a wonderful finish to any meal and and can be made ahead during the busy holidays.

The recipe for these tamales is among hundreds of tasty recipes to be found on www.sunmaid.com, the new Web site from the Sun-Maid Growers of California.

Visitors to the site are given the option of viewing the entire site in Spanish, including the recipe section, with a click of a button on the homepage. Recipes for breakfast, lunch and dinner, as well as snacks to take along on trips, are found under the recipes link on the Spanish homepage.

The recipe for sweet raisin tamales came from the kitchen of a Sun-Maid employee Ofelia Garcia, a finalist in a recipe contest for employees. To make ahead, prepare tamales, cool and refrigerate in husks. Before serving, reheat in steamer or microwave.

Sweet Raisin Tamales

35 corn husks

3 pounds prepared corn masa for tamales

11/2 cups (3 sticks) butter, softened

1 cup granulated sugar

2 teaspoons baking powder

11/2 cups Sun-Maid Natural Raisins

Soak corn husks in hot water for 30 minutes or until softened. Drain.

Combine prepared masa, butter, sugar and baking powder in a deep bowl. Mix until smooth with an electric mixer or heavy spoon. Stir in raisins.

Spoon two tablespoons raisin-masa mixture in a mound about 1×3-inches lengthwise on center of corn husk. Roll long sides of husk over filling. Fold narrow end of husk up and tie with a strip of corn husk, leaving top end open. Or twist both ends and tie.

Steam tamales (open end up) about 45 minutes. To test for doneness, open a tamale and check. The corn husk should pull easily away from masa when done. Serve warm. Makes about 25 servings.

Note: To make steamer, invert metal pie pan in deep pot. Spread layer of dry corn husks over pie pan. Fill pot with water to level of husks. Stand tamales leaning against each other or sides of pot. Cover and simmer over medium-low heat, checking periodically and adding additional water if needed to prevent from drying out (tamales should not touch water). Repeat as needed to cook all tamales. “*

November 11, 2007

Al Borde Celebrates Day of the Dead with 3rd Annual Music and Arts Festival

Filed under [ Hispanic News ] [ Musica ] [ Press Releases ] [ California ]
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“Al Borde celebrated the Day of the Dead with its third annual Día de los Muertos Music and Arts Fest last Friday, November 2nd, in East Los Angeles’s El Gallo Plaza – the famed cultural café better known among locals for its former longstanding operation as a mortuary.

In spite of several other Day of the Dead events concurrently taking place, hundreds of fans came to show their support for Al Borde — who also secured a live performance by none other than LA’s Very Be Careful who added a kick to the already festive cultural celebration.

Fernando Reyes was the winner of Al Borde’s art contest, beating out more than 15 contestants to receive exclusive coverage in Al Borde, as well as his very own exhibit at the famed Casita del Pueblo Art Gallery in Uptown Whittier. The unique art festival also consisted of Day of the Dead altars whose connotations spoke volumes, ranging from political to personal, and of course artistic. The winner was The National Foundation of Independent Artists, who received $500 cash.

“We think the great turnout at our event is largely due to Al Borde’s commitment to our community and supporting the arts, not to mention the free tamales, hot chocolate, and coffee we provide for all who attend year after year,” affirmed Adriana Hernandez-Fernandez, Sr. Manager of Events and Promotions, and creator of Al Borde’s Día de los Muertos event. “There are not many opportunities for local artists in our community to publicly display their work, and Al Borde is thrilled to be that platform.”

The US Army, Wells Fargo, Casita del Pueblo, Monster Energy, Manzanita Sol and El Clasificado are this year’s proud sponsors who joined Al Borde in their unique cultural celebration.

Al Borde’s “Día de los Muertos” Concert and Arts Festival is a community-oriented celebration of music and culture. Community groups and local artists are invited to submit an original work of art for the Day of the Dead-themed art and altar contests, for a chance to win $500 and a personalized art exhibition. Every year a surprise musical guest chosen from the Latin Alternative rock music scene is invited for a special performance.

Al Borde (www.alborde.com) is a free bi-weekly publication that reaches young and trend-setting 18- to 34-year-old Hispanics. The publication is owned and published by El Clasificado – an Hispanic Business 500 and Inc 5,000 multimedia company – and is rapidly becoming a leading Latin Alternative multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, street team promotions, web sites, and mobile services. Since it was founded in 1997, Al Borde has maintained a high standard in design and content quality, and was named “Best of Show” this year by the Association of Free Community Papers (AFCP).

For photos or additional information, please contact Maria Elena Aguilar. “*

September 30, 2007

Voces del Pueblo | Hispanic Voices - Washington DC

Filed under [ Hispanic News ] [ Tomás' Picks ] [ People ] [ Washington DC ]
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“The Washington area is rapidly changing its colors, sounds, flavors and lifestyles. Today, it’s not unusual to hear the beats of reggaeton and salsa at popular nightclubs. And it’s not surprising to find someone saying “hola” or “gracias” — with an English accent.

Hispanics in Washington, who have their roots in Latin America, the Caribbean and Spain, are building a common language. They are discovering words and traditions unknown to them. Salvadoran pupusas and Mexican tamales are no longer unfamiliar to the palates of people from Chile or Peru.”

“Luz Lazo spoke to the stirrers of this new melting pot about their heritage, culture and tradition. Their stories are as unique as their countries, but in their pride, they speak with one voice.”

September 20, 2007

Carlos Mencia and Cheech Marin Headline CHCI Reyes of Comedy Night

Filed under [ Entertainment ] [ Hispanic News ] [ Press Releases ] [ Washington DC ]
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“The Congressional Hispanic Caucus Institute (CHCI) today announced Carlos Mencia and Cheech Marin will appear at its annual Reyes of Comedy Night at the Warner Theatre in Washington, DC, on October 2, 2007. The Reyes of Comedy Night is part of CHCI’s 30th Annual Hispanic Heritage Month events, paying tribute to the contributions of Latinos and raising funds for its nationally recognized leadership development programs.

Carlos Mencia, host of Comedy Central’s Mind of Mencia, headlines a bill that includes legendary Latino comic and actor Cheech Marin as the host. Also appearing are Alex Reymundo of the Latin Kings of Comedy tour, Lisa Alvarado of NBC’s Last Comic Standing, and Kiki Melendez, creator of the “Hot Tamales Live” all-female variety show.

“The Reyes of Comedy Night features the best Latino talent from around the nation and is a highlight of CHCI’s Hispanic Heritage Month events every year,” said Esther Aguilera, CHCI President and CEO. “Since 1978, CHCI has helped develop the next generation of Latino leaders and Reyes of Comedy Night supports that mission.”

Produced by Si TV and Anheuser-Busch, Reyes of Comedy Night is one of three CHCI events commemorating Hispanic Heritage Month. CHCI’s 2007 Public Policy Conference and 30th Annual Gala will be held at the Washington, DC, Convention Center from October 1-3, 2007.

About Congressional Hispanic Caucus Institute

Congressional Hispanic Caucus Institute (CHCI), a nonprofit and nonpartisan 501(c)(3) organization, provides leadership development programs and educational services to students and young emerging leaders. The CHCI Board of Directors is comprised of Hispanic Members of Congress, nonprofit leaders and corporate executives. For information call CHCI at (202) 543-1771 or visit www.chci.org/.

About Si TV

Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV’s 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network and in 13 million homes across the country on Cox, Comcast, Time Warner Cable, and Verizon, among others. For more information on Si TV, please visit www.sitv.com/. “

September 16, 2007

La Bloga: Interview With Author Amy Costales About Her Picture Book Abuelita Full of Life/ Abuelita llena de vida

Filed under [ Art y Culture ] [ Hispanic News ]
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“Thank you Amy for this interview. You are a prolific writer and I admire your work. How did you come with the idea for this book?

An editor once asked me to write a story about Day of the Dead, which indirectly led to Abuelita Full of Life (Luna Rising). My own personal experiences with death did not lead me to a picture book. As for Day of the Dead, my kids and I do make an altar every year. We do invite some friends over to add to our altar and make tamales. For me it is a reassuring way of accepting death, and it is a day to remember our dead. But our traditions are kind of our own. They aren’t something I grew up with. None the less, I played with the suggestion in the back of my head.”

September 13, 2007

Discovery en Español Pays Tribute to Everyday Hispanic Heroes during Hispanic Heritage Month 2007

Filed under [ Entertainment ] [ Hispanic News ] [ Press Releases ] [ Blogante Entertainment ]
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“Discovery en Español, the leading provider of high-quality, real-world Spanish-language programming, will celebrate this year’s Hispanic Heritage Month by taking the time to salute ordinary Hispanic men and women leading exceptional lives. These are not famous individuals, but rather, remarkable men and women whose lives have impacted others, individuals who serve as a positive example and who should make all Hispanics proud.

“To commemorate this year’s Hispanic Heritage Month, Discovery en Español will recognize some of our unsung “Super Heroes’ by telling their unique stories. This exclusive on-air campaign not only honors those individuals but also inspires, uplifts, and showcases the contributions that Hispanics make in their communities each and every day,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.

All of the Super Hero vignettes are 30 seconds in length. The first 20 seconds consist of a comic book type animation that highlights the characteristics that make the individual extraordinary. At the end, the comic strip dissolves to the real person, the Super Hero being featured.

What’s more, to celebrate the intrinsic Super Hero abilities that lay within many of our Hispanic brothers and sisters - the four spots end with the following message:

“Like all Hispanics, this person has wonderful characteristics that make him or her an extraordinary human being”.

Here are some of the heroes that will be featured:

– Mamá Tamales: Sandra Romero - Owner of Mama’s Hot Tamales Café, a job training restaurant at the center of a neighborhood revitalization effort. She has helped more than 1,000 low-income Latinos become successful entrepreneurs.

– Doctor Marvel: Harold Fernandez - Coming from an impoverished Colombian neighborhood, he went on to study at Harvard and Princeton, becoming one of the most renowned heart surgeons in the New York area. He is credited with saving more than 6,500 lives.

– The Guardian Angel: Juan Martin Rivera - A member of the reserve of the Guardian Angels who has assisted thousands of homeless people and has carried out the vital job of fighting gang violence and reducing crime rates.

– Luchador Incansable: Gerardo Reyes - Hard working fruit collector who spends an average of 14 hours a day in the fields and is also a key member of CIW (Coalition of Immokalee Workers), a community-based worker organization that has helped thousands of farmers to receive better benefits and salaries.

In addition to the inspiring stories that highlight the contributions of U.S. Hispanics, Discovery en Español will also air programming that showcases some of the best of our heritage, explores our roots and the civilizations that mark our history during Hispanic Heritage Month.

Here are just some of the specials that will premiere on the network.

The Virgin of Guadalupe: Between Faith and Reason
The Virgin of Guadalupe began forging Mexico’s mestizo culture when she is said to have spoken to Juan Diego in 1531. The Brown Madonna called for a church to be built in her name. According to the legend, Juan Diego convinced the archbishop to build the church by opening his cape and unveiling the Virgin’s portrait. Veiled in mystery, the image has kept the luminous pink color of her robe. The portrait has not been discolored despite being exposed for 116 years. In 1979, studies of the image’s left eye showed the figure of a seated man who believers say is Juan Diego. This program focuses on the scientific research conducted throughout the years and on the mysteries that have befuddled so many for so long. Sunday 9/16 8:00 PM ET.

Red Queen: A Mayan Mystery
Possibly the Nefertiti of the Mayan world, but nobody knows for sure who she is. However, her grave and the manner in which she was buried indicate that she was a high-ranking member of the court. The absence of any hieroglyphics on her tomb has had archaeologists puzzled for over a decade and suggests a deliberate attempt at erasing her identity. Much more than an archaeological film, this 90-minute special will act as a detective story, making use of forensic science and criminology, to reveal the extraordinary story of a woman who may have died because her very existence challenged a regime. Sunday 9/16 9:00 PM ET.

Mysteries of the Yucatán
Cenotes is the entrance to a web of subterranean passages that were, thousand of years ago, at the bottom of the sea. Today, they are flooded by crystal clear waters keeping underneath treasures, secrets and mysteries. This documentary joins the audacious research team that travels through a long maze of subaquatic caverns and galleries unveiling the mysteries that have been underwater for thousands of years. Sunday 9/23 9:00 PM ET.

Secrets of the Moche
The treasures from the Sipan tombs have been compared in splendor to those of Tutankhamen. The Moche was one of the most advanced and sophisticated civilizations of Pre-Columbian times. Its art represented in ceramic, goldsmith, jewels, mural painting as well as works of architecture is no lees than magnificent. Seven hundred years before the Incas conquered Peru, the Moche civilization mysteriously disappeared. This program explores this mysterious disappearance. Sunday 9/23 10:00 PM ET.

In addition, some of the specially planned programming will also tout the survivalist in all Hispanics via two programs that recount exceptional stories of courage in the face of life and death trials in Discovery en Español’s Trapped (Atrapados) and Survivors: Voices of a Tragedy (Atrapados: Sunday 9/30 9:00 PM ET & Survivors: Voices of a Tragedy: Sunday 9/30 10:00 PM ET).

Finally, some of this special month’s programming line-up will also bring back two extraordinary specials that explored the illegal immigration dilemma like never before – Emmy Award nominated Objetivo: El Norte and documentary Viviendo en las Sombras (Sunday, October 7 at 9:00 PM ET & Sunday, October 7 at 10:00 PM ET respectively).

Hispanic Heritage Month is celebrated annually from September 15 through October 15. It is a time to recognize the country’s Hispanics (now estimated at close to 40 million) and the amazing and diverse cultural heritages.

About Discovery en Español
The premiere Spanish-language network dedicated to offering the finest in quality programming in the areas of science & technology, world culture & history, nature & wildlife and real-life dramas. With original shows made specifically for U.S. Hispanics and the best programming from Latin America, Discovery en Español is entertainment that stimulates, informs and empowers, giving viewers a fascinating look at the incredible, varied and always surprising real world.”

September 10, 2007

Spanish-broadcast debate gets local attention - Texas

Filed under [ Election 2008 ] [ Texas ]
Tags:

“Democratic candidates for president made history Sunday night with a debate that addressed the Latino community.

In Harris County, where there are an estimated 1.48 million Hispanics, many watched closely.

At a downtown Houston restaurant, where the tamales are served hot out of the oven, political history is heating up the dining room. “

Read more: http://www.khou.com
Traducido: usando Google o Altavista/Babel Fish

August 21, 2007

Cultural Food Los Angeles Presents Expo Comida Latina to Introduce New Latino Food and Beverage Products that are Appealing to the Tastes of the U.S. Consumer

Filed under [ Business ] [ Food ] [ Hispanic News ] [ Press Releases ] [ Blogante Business ] [ California ] [ Los Angeles ]
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“Mmmmmm”¦. The sweet temptations of mole, tamales, chile relleno, empanadas and more will entice those who find their way to Expo Comida Latina, part of Cultural Food Los Angeles, taking place at the Los Angeles Convention Center on September 10th and 11th. Restaurateurs and business professionals looking for fresh foods, tasty variations on traditional favorites and advanced business ideas will have the opportunity to taste products from more than 500 exhibitors and visit 10 international pavilions.

According to estimates by Hispanic Telligence, in 2005, the buying power of Latinos totaled $768 billion, demonstrating the growing importance of this consumer segment which has resulted in a stream of new foods and flavors appearing on the US market, designed specifically to appeal to Hispanic tastes.

In direct response to the continued surge and opportunity for ethnic food and beverage, Cultural Food was launched as a new brand to highlight the next generation of ethnic food and beverage business events and online communities. Cultural Food Los Angeles 2007 will be the brand’s first demonstration that will accent its exciting events and e-media opportunities for buyers from retail and foodservice.

Expo Comida Latina will open its doors with a huge array of vendors and their newest wares. Attendees will have the chance to experience culinary demonstrations and participate in seminars about the business of food and beverage.

Leading the Culinary Demonstration will be Chef LaLa, cookbook author, Certified Fitness Nutritionist, and owner of the catering company “Savor.” She will be captivating the audience with her dramatic and flavorful demonstrations titled “Organically Delicious” and “Appetizers Galore.” In addition, Chef Ricardo Munoz, one of Mexicos leading chefs and instructors of regional Mexican dishes, will present “The Art of Mexican Cuisine.” Ending the cooking demonstrations with a taste of sweetness is Alex Pena from Bake Mark who will be creating mouth-watering baked goods such as pan dulce.

Food and beverage business professionals will be delighted with the scheduled educational seminars this year. Bancomext will present “How to Do Business in the United States” in Spanish to provide tips on the steps that companies need to take to succeed in the US Hispanic market. The seminar, “Dramatic Changes in Hispanic Target Markets: How to Win by Staying Ahead” will focus on food trends and Hispanic market demographics on the rise. “Kosher Certification –The Relationship Between Kosher & Ethnic Foods” will discuss the demand of kosher products and the consumer outlook that kosher certified foods as healthy and wholesome. Asian Restaurant News and Chinese Restaurant News will present “Healthy Dining Menu Trends and Opportunities for Restaurants” to highlight consumer interest in health and nutrition.

Cultural Food Los Angeles 2007 will also feature El Mercado del Mar Seafood Pavilion and Kosher West.

This event is open to trade professionals only. Due to liability restrictions, no one under the age of 18, including infants and toddlers, will be allowed on the show floor at any time.

For media registration and information about Cultural Food, please visit http://www.culturalfood.com/losangeles.

About Diversified Business Communications
Diversified Business Communications DBC specializes in producing international trade events in the food and beverage industry, and bring more than 40 years’ experience bringing buyers and sellers together. DBC’s food industry expositions include four internationally recognized seafood shows, the New England Foodservice & Lodging Expo in Boston, All Things Organic in Chicago, three Fine Food and Hospitality shows in Australia, Expo Comida Latina, All Asia Food, and Kosherfest. “

August 16, 2007

Gourmet September 2007 Special Issue: Latino Food - on Newsstands August 21, 2007

Filed under [ Food ] [ Hispanic News ] [ Media ] [ Press Releases ]
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“-In “He’ll Take El Alto” (page 150), Dominican-American writer Junot Díz undertakes a tour of his neighborhood in Upper Manhattan, profiling restaurants and street food that are well worth a trip uptown. Diaz, a professor of creative writing at the Massachusetts Institute of Technology and author of the soon-to-be-released The Brief Wondrous Life of Oscar Wao, writes: “We Domos have Upper Manhattan on lock. Hard to walk anywhere without being tempted by something delicious.” A recipe for Dominican Sancocho is on page 159. A glossary of Dominican food terms is on page 158. “Address Book” (page 198) lists Díz’s favorite Dominican restaurants.

Salvadoran Los Angeles: In “His City of Angels” (page 160), professor, political commentator, and musician Rubén Martí­nez offers an intimate look at his native Los Angeles. A recent census estimate shows that there are “more than 600,000 Central Americans in Los Angeles, the majority from El Salvador.” “Salvadorans (along with their Guatemalan, Honduran, and Nicaraguan counterparts) are an integral part of a demographic revolution that has remade Los Angeles in the last generation.” Recipes for Pupusas (Salvadoran Stuffed Masa Cakes) and Encurtido de Repollo (Salvadoran Coleslaw) are on page 163. “Address Book” (page 162) recommends Salvadoran restaurants in L.A.

“Exiles on Main Street” (page 180): Ana Menéndez, a columnist for The Miami Herald and the author of In Cuba I Was a German Shepherd, introduces us to Miami’s Cuban food scene. Recipe for Tamal “en Cazuela” (Tamale Pie) is on page 185. “Address Book” (page 184) lists Menéndez’s favorite Cuban restaurants in Miami.

Food Lover’s Guide to Mexican Chicago: In “Chicago Mexicano“ (page 108), David Tamarkin, food and wine writer for Time Out Chicago, notes that half a million Mexicans call Chicago home and takes us on a tour of Chicago’s vibrant Mexican culture and delicious regional specialties. “Address Book” (page 112) recommends more than 20 Mexican restaurants.

In “As the Taco Turns” (page 54), Robb Walsh, author of The Texas Cowboy Cookbook and writer of The Taco Truck Gourmet blog for Houston Press, finds that taco trucks, already a fixture in Houston and Los Angeles, are bringing great Mexican food to other parts of the country. Walsh’s “Address Book” for the mobile kitchens on a roll in New Orleans, New York City, Seattle, and Portland, Oregon, is on page 66. For information about well-known chefs’ favorite taco trucks, visit www.gourmet.com.

“Advanced Latin Studies” (page 60): Gourmet editor Jane Daniels Lear sits down for a Q&A with Maricel Presilla, chef, author, historian, restaurateur, and a leading authority on the cultures and cuisines of Latin America.

In “The School that Salsa Built” (page 114), Patricia Sharpe, a regular contributor to Texas Monthly, looks at San Antonio’s Center for Foods of the Americas (CFA), the branch of the CIA (Culinary Institute of America) dedicated to Latino food. Texas entrepreneur Kit Goldsbury has given the school a large grant to expand the Center with a view to changing the face of the nation’s restaurant kitchens.

In Menu: “Carolina Cocina” (page 31), Colman Andrews finds that a wave of Mexican immigration is changing the definition of southern cooking in Durham, North Carolina, where you’ll find the fastest-growing Hispanic community in the country. More than 570,000 Hispanic people are living in Raleigh, Durham, and Chapel Hill. Andrews recommends six great Mexican restaurants in North Carolina on page 36.

In “Kitchen Notebook” (page 189), Latino-food expert Seth Kugel, author of Nueva York, a travel guide to Latino New York City, offers a glossary of the Latin American specialty ingredients in this issue.

Roadfood: In “Plains Dandy” (page 40), Jane and Michael Stern eat at Rosita’s and Taco Town, authentic Mexican restaurants in Scottsbluff, Nebraska, which has been a Mexican-food destination for nearly a century.

Gourmet Entertains features a Mexican menu and a Puerto Rican menu: “From the Heart (page 142) offers a Pueblan meal: Sangrita; Mini Tortilllas with Corn Mushrooms and Fresh Tomatillo Salsa; Zucchini Soup; Beef with Guajillo Sauce Baked in Banana Leaves; Mexican White Rice; Tomatillo Guacamole; “Sighs of the Bride” Fritters; and Mixed Fruit in Cinnamon Lime Syrup. “Caribbean Dreams” (page 168), our Puerto Rican–inspired menu, includes: Pineapple Rum Cocktails; Shrimp in Escabeche; Garlic-Roasted Pork Shoulder; Yellow Rice with Pigeon Peas; Roasted Calabaza; Avocado Salad; Guanabana Sherbet with Tropical Fruit; and Coconut Rum Cake.

Seasonal Kitchen: Chicken and Corn. “In Every Pot” (page 73) offers chicken recipes with the regional flavors and cooking techniques of Latin America: Pollo a la Brasa (Peruvian Grilled Chicken); Tlatonile de Pollo (Veracruz Chicken with Sesame-Seed and Red-Chile Sauce); Ajiaco (Colombian Chicken, Corn, and Potato Stew); Arroz con Pollo (Cuban Chicken with Rice). And “Maize of Glory” (page 95) showcases corn’s remarkable versatility in recipes for Grilled Tamales with Poblanos and Fresh Corn; Pozole Rojo (Pork and Hominy Stew); Colombian Arepas; and Zucchini-Blossom Quesadillas.

The Last Touch: “Don’t Call It a Condiment” (page 204) offers five salsas that can each be prepared in 20 minutes or less: Chipotle Tomato Salsa; Guajillo and Tomatillo Salsa; Colombian Avocado Salsa; Ecuadoran Tamarillo Salsa; and Tomatillo Salsa. “

July 27, 2007

Latinos Assimilate on Their Own Terms

Filed under [ Hispanic News ] [ Tomás' Picks ]
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“Latinos are assimilating, but in their own way, keeping much of their identity. Tamales at Christmas. Turkey and menudo at Thanksgiving. English at work and Spanish at home. Dual loyalties to the San Diego Chargers and Guadalajara Chivas. The Fourth of July. Cinco de Mayo.

“Latinos are ending the concept of the proverbial racial salad,” wrote renowned journalist and writer Jorge Ramos in his book, “The Latino Wave: How Hispanics Are Transforming Politics in America.”

The big difference between European and Latino immigrants, according to Ramos and some sociologists, is that Hispanics live next to their countries of origin, allowing them to maintain ties with their family, culture and language.”

July 17, 2007

AIM TV Group - First Ever American Latino TV Awards Debuts This Weekend

Filed under [ Entertainment ] [ Hispanic News ] [ Tomás' Picks ] [ Press Releases ]
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“The Aim Tell-A-Vision Group, pioneering producers of English language, culturally relevant TV for U.S. born Latinos American Latinos, announced that the first annual American Latino TV Awards will debut in national broadcast syndication on stations in over 75 cities all over the U.S. The syndicated run kicks off this weekend in several cities including a primetime broadcast in the nations largest market New York on WWOR-My9 Sunday, July 22nd @ 7PM for more dates & times visit www.AmericanLatinoAwards.com.

The awards shows unique format generated over 26,000 online votes in just a few weeks as viewers voiced their opinions by voting for their favorite American Latino in six categories.

The nominees for each category include:

– FAVORITE AMERICAN LATINO ATHLETE Presented by McDonalds: Luis
Castillo NFL-San Diego Chargers, Mary Joe Fernandez Pioneering Tennis
Pro, Carlos Arroyo NBS-Orlando Magic, Ray Mendez Professional In-Line
Skater.
– FAVORITE AMERICAN LATINO FILMMAKER Presented by Volkswagen:
Guillermo del Toro “Hellboy,” “Pans Labyrinth”, Andy Garcia “Lost
City”, Alejandro Gonzales Innaritu “Babel,” “Amores Perros”, Rosie Perez
“Yo Soy Boricua”.
– FAVORITE AMERICAN LATINO ACTOR Presented by MyGrito.com: Gael Garcí
Bernal “Babel,” “Motorcycle Diaries”, America Ferrera “Ugly Betty,”
“Real Women Have Curves”, Judy Reyes “Scrubs”, Eva Longoria “Desperate
Housewives,” “The Sentinal”
– FAVORITE INDIE MUSICAL ARTISTS Presented by Saturn: Go Betty Go
Punk Pop, KHZ Heavy Rock, Pistolera Latin-Alt Folklorico, Tapon
Reggae in Spanish.
– FAVORITE AMERICAN LATINO COMEDIAN Presented by Budweiser Select:
George Lopez “The George Lopez Show”, Carlos Mencia “Mind of Mencia”,
Kiki Melendez “Hot Tamales” and Ruperto Vanderpool Stand Up Comedian.
– MOST INSPIRING AMERICAN LATINO Presented by U.S. Army: Francisco
Patio young inventor, Peggy Stamp interior designer, Hank Cervantes WW
II Pilot and Author, Sal Rojas Photographer and Entrepreneur.

“We were pleasantly surprised by the viral nature of the viewer voting, thanks to the nominees grassroots efforts and our loyal audience, who clearly want their voice represented in the media. The voting, advertiser and affiliates who gave the special excellent timeslots is encouraging and indicates a need for this type of format. Hopefully this is the first of many,” says Robert G. Rose, CEO & Executive Producer.”

July 16, 2007

Mexican food is different in Mexico

Filed under [ Food ] [ Hispanic News ]
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“A soft flour tortilla stuffed with melted Chihuahua cheese and fresh squash blossoms. Chili- and chocolate-laden mole draped over succulent chicken breasts. Spit-roasted-pork tacos topped with pineapple, onion and cilantro.

Whether you crave quesadillas, tamales and tortillas, cheese-filled chilies and black beans or dried beef and broiled goat, a tasting tour through Mexico Citys rich variety of traditional and often-surprisingly contemporary flavors will leave you sated.

Though Mexican food differs widely by region, samples of nearly all of the countrys cuisines can be found in this chaotic capital of 8 million people where two-hour weekday lunches and hours-long weekend family dinners remain the norm.”

June 26, 2007

El Torito Expands Inland Empire Presence

Filed under [ Business ] [ Hispanic News ] [ Press Releases ]
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“El Torito, a pioneer and market leader in the full-service Mexican casual dining segment in California and known for its 50 plus year reputation as the “The Original Mexican Restaurant,” opened its first location in Rancho Cucamonga, Calif. on Monday, June 18th at 3 p.m.

The new 7,250 square foot El Torito restaurant maintains the warmth and authenticity that is characteristic of the Mexican culture, and reflects its rich heritage throughout California with a more contemporary look. El Torito is located at 12369 Foothill Blvd., west of the 15 fwy.

The new Rancho Cucamonga location marks the latest El Torito restaurant to pepper the culinary landscape throughout the California, Oregon and Arizona regions. The menu features all of the traditional El Torito signature recipes from Executive Chef Pepe Lopez, a Sinaloa, Mexican-born native and one of the industry’s foremost authorities on authentic Mexican cuisine. Guests will enjoy signature items including tableside guacamole made fresh at your table, Mexican Caesar Salad made with Cilantro-Pepita Dressingâ„¢, spicy Mexico City Tacos, taqueria style, and the popular Cadillac Margaritaâ„¢.

El Torito is widely known for its fresh, quality ingredients and authentic, made-from-scratch Mexican cuisine. To complement the artful Mexican flavors, the Rancho Cucamonga design combines contemporary Mexican architecture with bold colors of mango yellow, azul blue and avocado green walls and paintings by Los Angeles artist David Early. The timeless dining room environment is designed to provide an overall authentic, fun and energy-filled experience, while the adjacent cantina is enlivened by a traditional wrought iron display of tequila and pierced tin stars hanging from the ceiling.

“We are very excited to open our 8th El Torito in the Inland Empire. This location provides another opportunity to bring our authentic Mexican cuisine to families who are familiar with the El Torito experience as a result of visiting one of our other Southern California locations,” says Julie Koenig-Browne, Vice President of Marketing at Real Mex Restaurants, Inc.

Key Restaurant Facts:

Hours of operation are as follows: 11 a.m.-10 p.m. Monday through Thursday, 11 a.m.-11 p.m. on Fridays and Saturdays, 11 a.m.-10 p.m. on Sundays.
Phone 909 463-9212

About El Torito

Founded in 1954, El Torito introduced traditional Mexican dishes, gracious hospitality and a belief that “mi casa es su casa.” More than 50 years later, El Torito maintains that same commitment to authenticity, innovation and treating each guest as if they were dining in their own homes. Executive Chef Roberto “Pepe” Lopez’s commitment to freshness and quality is reflected in his traditional and unique cuisine, including the authentic flavors and recipes of his regional chef specials. El Torito’s menu features Mexican favorites such as fresh tableside guacamole customized to guest’s preferences, fresh chile rellenos with fire roasted pasilla chiles, handmade tamales made fresh with stone ground masa and sizzling enchiladas. El Torito also prides itself on its innovative cocktail menu, offering 36 varieties of authentic Mexican tequila.

About Real Mex

Headquartered in Cypress, California, Real Mex Restaurants is the largest full-service, casual dining Mexican restaurant chain operator in the United States with 158 restaurants in California and an additional 34 company-owned restaurants in 13 other states. They include 69 El Torito Restaurants, 69 company-owned Chevys Fresh Mex Restaurants, 35 Acapulco Mexican Restaurants, 10 El Torito Grill Restaurants, the Las Brisas Restaurant in Laguna Beach, and several regional restaurant concepts such as Who-Song and Larry’s, Casa Gallardo, El Paso Cantina and GuadalaHARRY’s. Real Mex Restaurants is committed to the highest standards and is dedicated to serving the freshest Mexican food with excellent service in a clean, comfortable and friendly environment.

For more information, please visit the company’s web sites at www.eltorito.com, www.chevys.com or www.acapulcorestaurants.com.”

May 22, 2007

Hispanic Market Growth Propelled by Resident Population Expansions, Mercanti Report Says

Filed under [ Business ] [ Hispanic News ] [ Press Releases ]
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“Natural increase is now more important than immigration as a driver of Hispanic population growth, and holds important implications for driving business and investment opportunities catering to this expanding segment of the U.S. economy.

That’s the conclusion of a comprehensive report on the Hispanic market, and its influences on various business sectors, published by The Mercanti Group, an investment banking firm headquartered in Minneapolis, with offices also in Los Angeles and New York City.

According to Edgar Mendez, a Principal at Mercanti’s Los Angeles office, who researched and prepared the study as part of the firm’s monthly Chronicle report series, over the last six years, from 2000 to 2005, natural increases – births minus deaths – accounted for 50% of the growth in the population of the nation’s Latinos. “As a result of the slowing rate of immigration and increasing number of births to Hispanic women in the United States, U.S.-born Latinos are becoming increasingly significant in the Hispanic market,” Mr. Mendez said.

The Chronicle also highlights the fact that Hispanic consumers in the U.S. have one of the largest disposable incomes of any minority group and reports estimate the buying power of Latinos will grow from $838 billion in 2006 to $1.3 trillion in 2011.

“The ability for companies and investors to identify product areas and market to Hispanic consumers will lead to incremental gains in their businesses,” said Mr. Mendez. “We believe the Hispanic market is ripe with prospects in almost every consumer product and services sector and it’s just a matter of who will capitalize on these abundant opportunities.”

In that context, the Mercanti report takes a detailed look at how the trends are affecting various economic sectors, including:

* Key patterns in regional demographics among Hispanics, noting that in terms of population, the nation’s 42.7 million Latinos represent the second largest in the world, trailing only Mexico. Substantial differences exist in the way national subgroups are represented in various markets.

* The Mexican food and beverage industry is booming, accounting for an estimated $52 billion in the U.S. and growing rapidly, with seven in 10 surveyed households eating Mexican food and using Mexican ingredients.
* In the restaurant industry, the early purveyors of Mexican foods are giving way to more authentic Hispanic businesses serving a growing population of Hispanic Americans.
* Food, a key ingredient of Hispanic home life, has resulted in Latino people shopping for groceries 26 times each month, or three times more often than other consumers. They also are consumers, as are other Americans who in increasing numbers are becoming Hispanic food aficionados, of specialized housewares for making tamales and warming tortillas. The market for housewares and appliance brands and products catering to the particular nuances of the Hispanic consumer stands to grow at rates well above the general category.
* Hispanic culture is impacting mainstream consumer products, notably the video and juvenile products sectors. In addition, The Quinceanera, which celebrates a young woman’s 15th birthday, is becoming an increasingly elaborate event, with price tags rivaling that of weddings. Walt Disney World, similar to its popular wedding packages, recently launched a package geared toward Quinceanera parties ranging in price from $1,800 to $20,000.
* Online, Hispanics are becoming “media mavens,” says the report, and the statistics are “staggering.” Citing various studies, the Mercanti Chronicle notes that Hispanics led the general market in “media meshing” and that they spend more than half of each day engaged with television, internet and various media-related technology products. MySpace en Espanol and other online communities such as quepasa.com, babbalu.com, vostu.com and MiGente.com are all competing for a share of the Hispanic online market.
* Companies and private investors are increasingly buying into various Hispanic related properties, including in 2007 San Antonio Farms (a $45 million producer of Mexican sauces and other products), Liberman Broadcasting (U.S.-based Spanish language broadcaster), La Canasta (chain of retail furniture, electronics and appliance stores), Sahale Snacks (gourmet snack food products), DNI Holdings (Hispanic dating website), Hoy New York (Spanish language daily newspaper), Gonzales & Sons (Hispanic food distributor), and Hispanic Impact Media (leading Spanish-language yellow page publisher in the Oregon-Washington-Idaho-Utah areas).

About The Mercanti Group

The Mercanti Group is a results-oriented boutique financial advisory firm that embraces a fierce commitment to client service and provides creative Merger & Acquisition, Capital Raising and Strategic Advisory solutions to small and middle market companies, private equity firms and individual business owners in the consumer, health care, technology, business services and manufacturing industries. Mercanti offers companies the expertise and capabilities of a large investment bank with the focus, attention and energy of a small entrepreneurial firm. Mercanti has offices in Minneapolis, Los Angeles and New York. Mercanti also is strategically affiliated with Marquette Financial Companies, a diversified financial services company which is a part of the Pohlad family holdings. If you would like more information on The Mercanti Group, please visit the Web at www.mercantigroup.com, or contact a Mercanti professional at 612.333.0130 (Minneapolis); 310.444.0130 (Los Angeles); or 212.883.0130 (New York). “

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