News (Noticias) Tagged ‘SVREP’

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October 29, 2008

The Hispanic Vote in 2008 and Beyond: An Interview with Antonio Gonzalez, Part 1

Filed under [ Tomás' Picks ] [ People ]
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Read More in English: www.hispanicbusiness.com
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October 28, 2008

LATINO LEADERS REGISTER 126,277 LATINO VOTERS The Movimiento 10-12 Campaign targets young and newly naturalized voters in fourteen (14) states across America.

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“Los Angeles, CA. Movimiento, 10-12, an effort by four of the major Latino organizations in the country, announced today that it has registered a combined 126,277 Latino voters in 14 states, many in key battleground states. The nonpartisan effort, kicked off at the National Latino Congreso held in Los Angeles on July 17, 2008, focused on raising the number of Latino registered voters to 11.5 million (up from 9.3 million in 2004) and developing an effective strategy to increase the number of Latinos who cast a ballot in the 2008 national elections to 10 million.

“This is an historic moment for the Latino electorate,” said Antonio González, SVREP President. “We anticipate that Latinos will reach 12 million registrations and cast nearly 10 million votes in November, making certain that our community’s voices will make a difference in the critical upcoming elections. Latinos are concerned about the economy, want to see an end to the war in Iraq, and believe that access to health care, improved public education and legalization of undocumented immigrants are top tier issues.”

The 2008 Movimiento 10-12 partnership includes the League of United Latin American Citizens (LULAC), the largest and oldest Hispanic organization in the United States; the Mexican American Political Association (MAPA); the National Alliance of Latin American and Caribbean Communities (NALACC); the Hispanic Federation, the premier Latino federation of community-based organizations in the Northeast U.S.; and Southwest Voter Registration Education Project (SVREP), the largest and oldest nonpartisan Latino political mobilization organization in the United States.

Movimiento 10-12 registered 126.277 Latino voters in AZ, CA, CO, CT, FL, IL, MO, NC, NJ, NM, NY, OH, PA and TX, including more than 25,000 in Florida; nearly 8,000 in New Mexico; 5,125 in Arizona and 4,437 in Colorado.

“Increasing the number of registered voters is key to Latinos determining their own destiny,” stated Rosa Rosales, LULAC President. “The voter registration effort is paramount to our on-going effort to protect and defend the civil rights of the Latino community. The Latino electorate understands that its vote brings representation and resources to neighborhoods and communities that have historically been underrepresented and underserved.”

“These elections are far too important not to have our community participate as full and equal partners. We are proud to be part of this coalition that is helping increase – vote by vote – our voice across the nation,”stated Lillian Rodríguez López, Hispanic Federation President.

Community Based Projects The structure of the steering committees consists of committee leaders, paid coordinators and volunteers. The volunteers, led by paid coordinators, target places of commerce, colleges and universities, high schools, technical and vocational institutions, sports events and gatherings where large numbers of Latinos and other potential voters get together.

“With the Latino electorate participating in the numbers we anticipate, the Latino vote will be able to speak in its first 100 days to the next Presidential Administration and congressional leaders about passing and signing an immigration bill that is fair and just,” affirms Nativo Lopez, MAPA president.

“Latinos are well aware that the next president and congress will shape national and international policies that affect immigration reform, international development and border issues. These and other issues will move Latinos around the country to vote,” concluded Angela Sanbrano, President, NALACC.

About the Movimiento 10-12 partners Movimiento 10-12 a national effort of five major national Latino nonpartisan organizations to raise Latino electoral participation to 12 million registered voters and 10 million votes cast in the 2004 national elections. The Movimiento 10-12 campaign follows the successful national Latino coalitions in 2004 (Latino Vote 10-4), 2000 (Latino Vote 2000), and the 1996 (Latino Vote USA). The 2008 partnership includes:

SVREP, a national, nonpartisan organization committed solely to the political empowerment of Latino and other minority communities. SVREP was established in 1974 by the late Willie Velásquez to encourage civic and political participation in Latino and other underrepresented communities. Since its inception, SVREP had registered over 2.3 million Latino voters. SVREP trained over 100,000 Latino leaders, won 80 lawsuits and has office in San Antonio, Los Angeles, CA, Miami, Florida, Alberqueque, New Mexico, and Phoenix, Arizona.

Hispanic Federation, a service-oriented membership organization that works with 100 Latino health and human service agencies to promote the social, political and economic well-being of the Latino community. Its annual civic participation campaigns aim to significantly increase Hispanic voter registration and turnout for the primary and general elections through a multimedia campaign that encompasses grassroots, print and broadcast outreach.

LULAC is the largest and oldest Hispanic Organization in the United States. LULAC advances the economic condition, educational attainment, political influence, health, housing and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide. The organization involves and serves all Hispanic nationality groups.

MAPA, a membership organization, works to protect and defend the civil rights of the Latino community, particularly immigrant families.

NALACC is a network of approximately 75 community-based organizations led by Latin American and Caribbean immigrants. NALACC member organizations are working to improve quality of life in their communities, both in the United States and in countries of origin. NALACC seeks to build transnational leadership capacity and increase immigrant civic participation, so that immigrants can advocate effectively for public policies that address the root causes of migration, as well as addressing the challenges faced by immigrants in the United States. To date, this latter work has focused on efforts to reform US immigration policies to make them more humane and effective.”

Contact: Lillian Lopez-Rodriguez, Hispanic Federation, (212) 233-8955
Antonio González, SVREP,  (323)343-9299
Lizette Olmos, LULAC, (202) 365-4553
Nativo Lopez, MAPA, (323) 269-1575
Angela Sanbrano, NALACC (323) 371-7305

October 16, 2008

Latino Leaders Register 9,884 New Voters in Rio Grande Valley - SVREP’s My Valley, My Vote campaign surpasses goal by 2,384 by October 6th Deadline

Filed under [ Politics ] [ Election 2008 ] [ Eye Openers ] [ Texas ]
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Read More in English: www.communitynewspublisher.com
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July 9, 2008

SVREP Targets 124 Communities for Nonpartisan Voter Registration

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To All Latino Community Leaders:

After registering more than 25,000 voters in warm-up activities over the last period, it is time for SVREP to ramp up massive community mobilization. We invite all forces in the Latino community (and its allies) to unite and organize nonpartisan voter registration drives that mobilize the Latino vote in the fall elections.

In ten days, organizations and elected officials from 36 states and 13 countries will gather at the 3 rd Annual National Latino Congreso (www.latinocongreso.org) in Los Angeles on July 18-20. At the Congreso, they will launch “Movimiento 10-12” to help raise Latino registration to 12 million, and drive 10 million voters to the polls in November. A successful mobilization will send a powerful message in favor of justice for immigrants, federal action to reactivate the economy, fixing our broken educational system, extending health care to all, and ending the war in Iraq (the top five Latino issues).

SVREP (www.svrep.org) has joined together with LULAC, Hispanic Federation, NALACC, LCLAA, HMLA, MAPA, and hundreds of local organizations and elected officials to launch a coordinated national nonpartisan campaign in more than 20 states to register and turnout 250,000 new voters during summer and fall.

All “Congreso” attendees, as well as all others willing to unite, are invited to join this nonpartisan effort. Below is list of SVREP targeted counties, in which SVREP will provide training, financing, data, media support, materials, and other technical support to community-based coalitions that pledge to mobilize their memberships and volunteers to do neighborhood-based voter registration (and turnout) during August-November. SVREP will invest $3 million towards its portion of the goals (registering and turning out 150,000 voters).

If you are interested in joining this effort, nominating candidates for paid voter registration coordinator positions, want to launch a local coalition, or otherwise help please attend the Latino Congreso (www.latinocongreso.org) or contact us one of our field representatives:

TX/WA/OR:       Veronica Hawkins, vhawkins@svrep.org, 800-404-VOTE

Jacquelyn Longoria, jlongoria@svrep.org 800-404-VOTE

NM/CO:              Jaime Chavez, jchavez@svrep.org, 505-730-7555

CA/NV:               Martin Rodríguez, mrodriguez@svrep.org, 800-222-5654

Ruben Villareal, rvillarreal@svrep.org 800-222-5654

AZ:                      Adelita Villegas, avillegas@svrep.org, 602-367-1554

FL/GA/NC/VA:  Alvaro Fernandez, alfernandez@the-beach.net, 305-308-6079

124 SVREP Target Counties/Regions

(# projects indicated in parenthesis, coalition partners priority communities coming soon)

Arizona (20): Maricopa (11), Pima (3), Pinal (1), Santa Cruz (1), Yuma (1), Cochise (1), Coconino (1), Globe (1)

California (34): Los Angeles (18), Orange (1), San Bernardino (3), Riverside (2), Santa Barbara (2), Ventura (1), Fresno (1), Kern (1), San Diego (2), Imperial (1), San Joaquin (2)

Colorado (11): Pueblo (2), Adams (1), Arapahoe (1), Denver (2), Larrimer (1), Weld (1), San Luis Valley (2), Boulder (1)

New Mexico (14): Bernalillo (2), Dona Ana (2), Santa Fe (1), Taos (1), McKinley (2), Rio Arriba (1), Valencia (1), Chaves (1), Sandoval (1), Eddy (1), Grant (1)

Texas (24): Cameron (5), Hidalgo (10), Dallas (4), Harris (2), Nueces (1), El Paso (1), Bexar (1)

Florida (13): Miami-Dade (10), Hillsborough (1), Orange (2)

North Carolina (1): Eastern NC (1)

Georgia (1): Fulton (1)

Washington (3): Yakima Valley (3)

Oregon (1): Salem-Woodburn area (1)

Nevada (1): Clark (1)

Virginia (1): Northern Virginia (1)

SVREP President’s Report #1 (2008): The Latino Voter Registration Surge in 2008

Filed under [ Politics ] [ Research ] [ Election 2008 ]
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PDF Version

Introduction

Recent time-series data gathered by William C. Velasquez Institute’s (WCVI-http://www.wcvi.org/) Steven Ochoa, Vice President for Policy and Research from voter data services shows a recent surge of more than 500,000 net new Latino voters in California and Texas during the hotly contested Presidential primary process in the first half of 2008. Projected nationally (the two super states generally comprise 50% of all Latino voters nationwide) the California-Texas trend estimates that more than 1 million net new Latino voters have been added to the rolls as of July 1, 2008.

This 2008 surge appears to have counterbalanced recent findings by the long-awaited Census Bureau Current Population Survey on Registration and Voting for the 2006 elections that showed “no growth” in Latino voter registration across America for the first time since 1989-90 and only the third time since 1972.

These contradictory trends warrant further analysis. Following are our initial thoughts.

The Clinton-Obama Surge in 2008: Adds Estimated 1 million new Latino voters

The intensive competition for the Democratic Presidential nomination in numerous states where Latinos are concentrated appears to have driven up Latino registration at general election rates. The new primary election order, which put Latino-oriented states earlier in the process, significantly increased opportunities for mobilization.

After reviewing time series Spanish surname counts from Political Data, Voter Contact Service and the Texas Legislative Council, WCVI’s Ochoa finds a significant surge in Latino registration 2007-08 (538,633 or 10.5% growth) after virtually no growth in 2005-06 (56,564 or 1.1% growth) in California and Texas. Given that the two Latino-oriented super-states typically comprise 50% of all U.S. Latino voter registration, and similar hot primary elections in Nevada, Arizona, New Mexico, Colorado, Pennsylvania, Illinois, New York, New Jersey, and Florida, Ochoa estimates that 1.077 million net new Latinos have been recently added to the roles nationwide, for a current national total of 10.4 million.

State

2004 WCVI - PDI , TX Leg Council

2006 PDI , TX Leg Council

Number Ch

Diff 04-06

VCS, PDI – 7/1/08

Number Ch

Diff in % since 2006

Estimated Growth in National LVR since 2006

Current National LVR Estimate

California

2,778,551

2,763,975

(14,576)

-0.5%

2,987,275

223,300

8.1%

Texas

2,274,125

2,345,265

71,140

3.1%

2,660,628

315,363

13.4%

Total

5,052,676

5,109,240

56,564

1.1%

5,647,903

538,663

10.5%

1,077,326

10,400,000

Interestingly, this surge was driven by campaign/partisan entities or self-registration, a phenomenon not seen among Latinos in a primary cycle since the Kennedy-Carter contest in 1980.

Explaining the “plateau” in 2005-06

The “Clinton-Obama” surge followed disappointing reports from the Census Bureau CPS report, in which Latino registration in 2006 slightly declined compared to 2004 (9.304 million nationwide in 2006 compared to 9.308 million in 2004). This “plateau” is the first seen since 1989-90, after 14 years of uninterrupted expansion. While the “plateau” appears to have been mitigated by the “Clinton-Obama” surge of the first half of 2008, it is important to understand why the “plateau” occurred.

Several factors explanatory factors include:

  • Exclusionary voter registration laws enacted in 2003-06 in Latino-oriented states;
  • Delays in Naturalization Processing;
  • Demographic Churning.

During 2003-06 state legislatures and ballot initiatives enacted laws in states like Florida , Ohio , New Mexico , and Arizona making it more difficult for citizens to register to vote. These laws were partly in reaction to perceived abuses by interest group related registration efforts (ACORN-Project Vote was repeatedly mentioned by lawmakers and complaining Secretaries of State), and partly a xenophobia-based effort to prevent alleged “illegal-alien fraud” (no proof of it existed!). These efforts were nonetheless mostly successful.

These laws cause voter registration groups to suspend activities and seek court-based remedies (court challenges failed to date). The end-results were fewer voter registration drives in the “restrictive law” states. Drives that were conducted were less fruitful and more expensive due to the new restrictions (particularly true for Florida and New Mexico ).

While the 1990’s saw speedy increases in new citizen voting among Latinos, permanent residents have experienced slow-downs in the pace of citizenship acquisition since 2002. The massive, Spanish-language media driven immigrant rights marches of 2006 and subsequent organizing efforts by immigrant rights groups (NALACC, Somos America , etc.) brought in hundreds of thousands of new applications for citizenship. However, federal authorities processed citizenship applicants slowly (due to Sept. 11 th era security precautions). Moreover, the “success” rate for applicants declined due to costs and new bureaucratic hurdles. By the deadline for registration in Oct. 2006, few applicants had been granted citizenship.

Finally, 2004-06 saw massive demographic churning with working middle class Latino citizens migrating within and/or out of California , Texas , Illinois , New York and New Jersey in search of affordable home-ownership opportunities. Housing reports during 2004-06 showed Phoenix, Las Vegas, San Antonio, Orlando, Denver, Albuquerque, Austin, and Dallas were destinations for massive influxes of Midwesterners, Californians, and Northeasterners, among them hundreds of thousands of Latino registered voters. These new residents of fast-growth, cheap housing, sun-belt states slowly re-registered to vote, most of them not in time for the 2006 elections.

Final Stretch in Summer-fall: Register at Least 1 Million More Voters

Currently, various Latino organizations are positioning to conduct a massive wave of grassroots registration and turnout activities in key states. The most notable effort stems from SVREP-initiated coalitions that have built slowly through Presidential year partnerships every four years since 1996:

  • Latino Vote USA , Campaign ‘96: SVREP/USHLI/HELF;
  • Latino Vote 2000: SVREP/HF;
  • 10-4 Campaign in 2004: SVREP/HF/LULAC/LCLAA; and
  • Movimiento 10-12 Campaign in 2008: SVREP/HF/LULAC/LCLAA/NALACC/Hermandad Mexicano Latinoamericana

During 1996-2004, the coalition efforts registered around 100,000 voters for each Presidential election. In 2008 however, the various groups have taken goals of 200,000 to 300,000 new voters during summer and fall of 2008!

SVREP has already registered more than 25,000 voters in small-scale warm-up activities based on high schools, campuses, and in churches in California, Texas, Florida, Arizona, Colorado, Washington and New Mexico during the last period.

We are gearing up to register and turnout another 125,000-175,000 voters in 125 key communities in California, Texas, New Mexico, Nevada, Arizona, Florida, Colorado, North Carolina, Georgia, Washington,Virgina and Oregon. A list of SVREP-target counties is attached.

Fundraising efforts are going apace with more some $3-4 million expected to be raised and spent.

The next big step will be the National Latino Congreso, a politics and policy convention on July 18-20 sponsored by literally hundreds of Latino Community-based organizations from across the country. This years congreso is dedicated to fundraising and mobilizing the Latino vote to maximize impact on needed policy changes in the incoming federal and state legislatures. For more information see http://www.latinocongreso.org/.

LULAC, HF, NALACC, LCLAA and HMLA are fundraising and preparing mobilizations in the SVREP-targeted states, as well as New York , New Jersey , Connecticut , Massachusetts , Pennsylvania , Virginia , Maryland , and Illinois . These nonpartisan activities will generate another 50,000 to 100,000 new Latino voters.

A well-organized and financed mobilization added together with results of non-Latino entities and self-registration by inspired citizens can add another 1-2 million Latino voters to the roles by November, assuming that competition among the parties and candidates continues to be hot at the Presidential, Senatorial, Congressional and local levels.

According to Census projections, some 7-8 million Latino adult citizens are unregistered. Hence, SVREP predicts that Latino registration will end up between 11.4 and 12.4 million by the November elections.

Census Bureau Results: Historic Trends Among Latinos 1972-2004

During 1972-2004 Latino voting was characterized by three different trends:

  • no growth (1972-76);
  • presidential cycle-driven growth (1977-1992); and
  • broad-based growth (1993-2004).

During 1972-76 Latino voter registration slightly declined from 2.495 million voters in 1972 to 2.494 million voters according to Census CPS reports. Causal factors included general disillusionment with politics due to issues like the Vietnam War and the Watergate scandal. Latino perceptions of electoral politics tended to see voting as an ineffective avenue for achieving representation and social change. During this era Latino leaders started forming organizations specifically intended to increase Latino voting (SVREP was founded in 1974).

During 1977-92 Latino voter registration reversed itself and became the fastest growing voter sub-group in the U.S. with an annual growth average of 165.2 thousand or 5% over the 16-year span, according to Census Bureau CPS reports.

Year

1976

1980

1984

1988

1992

16 year average growth % and N
% Latino registration growth per year

4.9%

6.8%

5.1%

3.1%

5.0%

Latino registration in millions

2494

2984

3794

4573

5137

165.2

A more detailed analysis of Latino growth patterns shows that 93.6% of growth occurred in the final two years of the four-year cycle. Registration growth was driven by voter mobilization efforts by Latino community-based groups like SVREP, MNVREP(founded 1981), Pacific-Northwest Organizing Project (founded 1987), Atrevete (founded 1986), and Industrial Areas Foundations in the 2-year Presidential cycle. Interest groups like political parties, candidates and unions (and their auxiliaries like ACORN-Project Vote and Center for Community Change) interested in growing the Latino vote began to activate as well.

Off-years

1977-78

1981-82

1985-86

1989-90

Total

Ave 4-yr. Change in Thousands

% of Total Latino Growth

Number Increase in thousands

-261

107

453

-131

168

42.00

6.4%

Presidential cycle

1979-80

1983-84

1987-88

1991-92

Number Increase in thousands

751

703

326

695

2475

618.75

93.6%

Interestingly, Latino perceptions of elections, particularly among the native-born, changed positively. Elections gained acceptance as a comparatively effective channel for achieving change. Latino representation in elective office skyrocketed from about 1300 in 1973 to about 3500 in 1992.

During 1993-2004, Latino voting continued to be the fastest growing subgroup in America with a 5.5% annual rate of growth (or 347.6 thousand net new Latino voters per year).

Again, a closer analysis of Census Bureau CPS surveys show more consistent Latino registration growth, spread throughout the 4-year periods. Contrary to earlier patterns Latino registration showed robust growth during “off-years” (418.67 thousand per 2-year cycle), as well as “presidential” cycles (971.67 thousand per 2-year cycle).

Off-years

1993-94

1997-98

2001-02

Total

Ave Change in Thousands

% of Growth

Number Increase in thousands

336

270

650

1256

418.67

30.1%

Presidential cycle

1995-96

1999-00

2003-04

Number Increase in thousands

1100

703

1112

2915

971.67

69.9%

Several factors explain this improved pattern:

  • the “motor voter” act of 1994 created a consistent stream of younger Latino registrants in states were effectively implemented (like Texas );
  • naturalized citizens entered the electorate in large numbers in the 1990’s due to the 1986 “amnesty” law, as well as citizenship organizing activities by community based groups (Hermandad Mexicana, One Stop, NALEO), churches, school districts, and unions;
  • increased capacity among Latino community-based groups and elected official-related networks spurred more consistent voter engagement activities, not tied to Presidential-cycles.
  • increased activities from interest groups and their auxiliaries (SEIU’s “Mi Familia” Vota, People for the American Way ’s “Democracia USA ”) and special interests (Spanish-language media, private sector associations, issue/constituency-based organizations) in mobilizing the Latino vote.

Once again, Latino perceptions of the electoral process in this period were that they were a comparatively effective path to representation and change. For example, by 2004 Latinos in elective office grew to about 5,000 nationwide from 3,500 in 1992.

June 30, 2008

Did You Know? None of the major Latino organizations-NALEO, LULAC, National Council of La Raza (NCLR), MALDEF, Southwest Voter Registration (leaders of SVREP have, however, taken positions) have come out against the Iraq war.

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View more “Did You Know?” facts in our “Did You Know?” section

January 8, 2008

Southwest Voters Registration and Education Project (SVREP) SEEKING COORDINATORS FOR YOUTH VOTE REGISTRATION PROJECT

Filed under [ Hispanic News ] [ Politics ] [ Election 2008 ]
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Southwest Voters Registration and Education Project (SVREP) is a national leader in increasing participation among Latino voters and fostering growth in communities across the nation . We are currently seeking Project Coordinators to help us in a voter registration campaign at the Los Angeles County Community Colleges. This position is part-time and ends January 22nd 2008.

Basic Functions:
* Execute a voter registration campaign at an assigned community college campus located within Los Angeles Community Colleges with support staff and volunteers.

Duties will include:
* making daily in-class presentations to register and educate voters
* tabling frequently trafficked areas to attract people to register
* ensuring the timely processing of voter registration materials

Essentials:
* Well organized
* Comfortable speaking in classroom or group settings
* Ability to motivate people to register and participate in the democratic process
* Prefer candidates that have access to the internet as much of the communication will be done remotely.

Our Mission:
SVREP is committed to educating the Latino communities across the Southwest about the democratic process, the importance of voter registration, and voter participation. At its core, the mission to politically empower Latinos by increasing civic engagement in the American electoral system. This can only be attained through the strengthening and exercising of the fundamental right to vote. Thus, SVREP’s motto: Su Voto Es Su Voz (Your Vote is Your Voice).

How to Apply:

Qualified candidates are invited to send in resumes to:

Unai Montes-Irueste @ Unai@svrep.org
Director, National Youth Vote Project
2914 N. Main St. 2nd Floor
Los Angeles, CA 90031
Phone: (323) 343-9009
Fax: (323) 343-9100

October 1, 2007

National Latino Congreso Convenes Friday (I will there for part of it)

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“The 2nd Annual National Latino Congreso, a national gathering of Latino leaders from throughout the country to develop a united agenda, will kick off its meetings by discussing ways in which to maximize Latino voting power, effective mobilization efforts for the 2008 national elections, and efforts to defeat anti-immigrant efforts nationwide. More than 1,500 delegates and observers from throughout the United States and Latin America are expected to gather in downtown Los Angeles on October 5-9, 2007 to attend the historic policy-development convention.

“The National Latino Congreso is a unique forum set up to address key issues through proactive dialogue sessions which we believe will lead us to be a stronger, more politically united community,” stated Antonio Gonzalez, President of Southwest Voter Registration Education Project (SVREP), one of a dozen national conveners. “The 2008 elections will provide Latinos with the opportunity to play a critical role in deciding who wins the primaries and, in some states, who ultimately wins certain battleground states outright in the general election. The 2004 elections demonstrated Latinos made a difference at the polls, are increasing in voter registration numbers, and cannot be ignored.”"

Read more: http://newsblaze.com
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November 13, 2005

Luis Aira and Diego Pombo Win Latino Marketing Awards for Antonio Villaraigosa for Mayor Ads and SVREP PSA’S

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“Luis Aira and Diego Pombo, the creative team behind the Antonio Villaraigosa Spanish Media Campaign, were honored with awards at the 4th Annual Latino Marketing Awards Gala and Ceremony, Burbank, CA. Aira and Pombo also received awards for their innovative Public Service Campaign for Southwest Voter Registration and Education Project (SVREP). The Latino Marketing Awards highlights this year’s most creative and successful campaigns, and was designed to recognize the very best in advertising, public relations, and marketing campaigns targeting Latino audiences. Ofrenda, Inc. a Los Angeles based Production Company founded by Aira produced both campaigns.

“Our approach to the Villaraigosa campaign was to reconnect the candidate to the roots of the community by creating scenarios evoking grass roots images of the farm workers movement showing a real personal passion. We understood that stylistically we had to personify the political heritage of the community. We created a campaign connecting voters on a personal level and presented Antonio Villaraigosa, first and foremost as an Angelino,” said Aira. “

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