News (Noticias) Tagged ‘stereotypes’

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July 23, 2008

AMERICAN LATINO TV SALUTES LATINAS & LATINATION BREAKS A SWEAT! - New Episodes this week on American Latino TV and LatiNation - Charo, Madden en Espanol, Lucha Va Voom, Ivan Dominguez

Filed under [ Entertainment ] [ Press Releases ] [ Blogante Entertainment ] [ Blogante Entertainment Essentials ]
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The award-winning, nationally syndicated TV programs American Latino TV (ALTV) and LatiNation announced today that new episodes will air this weekend, July 26th - 27th in over 100 cities throughout the U.S. The groundbreaking, English-language shows will debut new episodes that continue their mission to celebrate American Latino culture for everyone.

The weekend of July 26th-27th on American Latino TVSaluting American Latinas!, we meet graphic designer, Zoa Martinez, who breaks stereotypes with bold designs in entertainment and media; hit a home run with Linda Alvarado, the first Hispanic person to own a major baseball franchise; go inside the huddle with Anabel Rodriguez, a star running back for the Independent Women’s Football League; uncover the business of beauty with queens from Latin Beauty Pageants; and the always outrageous multi-talented superstar, Charo, takes a look back at her career.

On LatiNation, Latinos Breaking A Sweat, we ride with pro skateboarder, Paul Rodriguez, Jr.; take Salsa to the digital world with dance pro, Azucena Perez; take a spin with pro cyclist, Ivan Dominguez; go gaming with Madden en Español starter, Luis Castillo; throw down and get dirty with LA’s own, Lucha Va Voom.

The following weekend, August 2nd-3rd, on American Latino TV, celebrate Latinos Making a Difference, with role model and military leader, Sergeant first class Alex Gonzalez; exploding with talent is head of research at UC Berkeley, nuclear chemist Mitchell Garcia; bringing to light the hardships immigrant workers face are the women behind the documentary “Made in L.A.;” empowering Latinos to take on a healthier lifestyle is fitness expert Phoenix Carnevale, and getting Latinos involved in extreme action sports is Juan Alberto, owner of marketing firm Equipo Roca.

On LatiNation, in this “Best Of” LatiNation special, Latinos Breaking the Mold, meet Nino Rodriguez, a graffiti artist who draws inspiration from his Mexica ancestors; breathing new life into the male dominated scene, check out female rockers, Girl in a Coma; setting a new trend in athletic gear, meet the extreme designers behind Mada, Inc.; changing the face of beauty, go behind the Suicide Girls phenomenon; defying all industry standards, get schooled by controversial rap artist and entrepreneur, Chingo Bling.

American Latino TV and LatiNation, award-winning, English-language Latino-themed TV programs are part of LatiNation, LLC, a subsidiary of LATV Networks, the nation’s first bilingual entertainment/music network distributed via digital multicast. For more information, go to www.AmericanLatino.tv.

July 17, 2008

The Paradox of Latino Leaders - Stereotypes and certain cultural norms have worked against Latinos in Corporate America. Here’s advice on overcoming those preconceptions

Filed under [ Business ] [ People ] [ Blogante Business ] [ Blogante Business Essentials ]
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“My friend, Bernardo Ferdman, a professor at Alliant International University, writes about Latino identity, works to develop Latino leaders, and helps organizations hire more Latinos. With Plácida Gallegos, he wrote Identity Orientations of Latinos in the United States: Implications for Leaders and Organizations for The Business Journal of Hispanic Research. We recently talked about issues facing Latino leaders and managers. Edited excerpts of our conversation follow: “*

July 13, 2008

Tex[t]-Mex: Tex[t]-Mex Versus the Sleeping Mexican

Filed under [ Art y Culture ] [ Tomás' Picks ] [ Commentary ]
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“No offense to the turf of my wonderful blogger-mate Maribel Alvarez, but I have to share a story of irony. My book Tex[t]-Mex: Seductive Hallucination of the “Mexican” in America is about stereotypes–”Mexican” stereotypes that propogate like bunnies in American pop culture. So look what I see every morning as I look out over my breakfast. No, really, here, look:”*

June 19, 2008

Hispanic MBAs Tap Cincinnati PR Firm - Eisen Management Group

Filed under [ Marketing ] [ Press Releases ] [ Blogante Business ]
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Greater Cincinnati integrated public relations and marketing consultancy firm Eisen Management Group has been named agency of record (AOR) for the Cincinnati Chapter of the National Society of Hispanic MBAs. The professional organization has hired EMG to develop and implement a new communications program and advocacy initiative designed to awareness, sponsorships and membership.

According to EMG president Rodger Roeser, one of the main thrusts of the campaign will be to build better general understanding of NSHMBA, and to bring a more “human element” to the chapter by sharing the benefits of professional development, networking and education offered by the organization to sponsors, current and prospective membership.

“It’s an incredible group of some of the best and brightest in our city, who are passionately dedicated to building understanding and fostering leadership,” Roeser says. “We as an agency look forward to utilizing our expertise to share those stories with fellow business leaders and the general public.”

NSHMBA Cincinnati chapter president Gema Bahns explained that Eisen was chosen not only because of its success in working with other professional organizations, but also because of the shared passion for their craft between agency and client. “You can see it in their eyes and their actions how much the group at EMG cares about its craft and its clientele,” Bahns said. “We know and appreciate that we are not the largest client in the world, but they make us feel like we are. We are a passionate group of hard working professionals dedicated to something larger than any of us individually, and EMG quickly understood what we needed, and put us into motion to achieve that.”

Roeser explained that the three main communications initiatives as part of the public relations campaign are:

• You need neither be Hispanic nor an MBA to join the chapter;
• it is a powerful networking, educational and sponsorship opportunity for businesses and leaders seeking to learn, profit and reach out to a high level, diverse audience, and;
• that stereotypes regarding Hispanics need to be addressed and overcome.

Roeser said he expects the agency to implement a social media and online campaign, combined with general operations and brand alignment, local publicity, and literature development.

There are currently 200 members of the Cincinnati NSHMBA chapter.

About NSHMBA

The National Society of Hispanic MBAs (NSHMBA) was created in 1988 as a 501(C)(3) non-profit organization. Widely known as the “Premier Hispanic Organization,” NSHMBA serves 32 chapters and 7,000 members in the U.S. and Puerto Rico. It exists to foster Hispanic leadership through graduate management education and professional development. NSHMBA works to prepare Hispanics for leadership positions throughout the U.S., so that they can provide the cultural awareness and sensitivity vital in the management of the nation’s diverse workforce. It’s vision is to be the premier Hispanic MBA professional business network for economic and philanthropic advancement, and its mission is to foster Hispanic leadership through graduate management education and professional development in order to improve society. More information can be accessed at www.nshmba.org.

About EMG

Eisen Management Group is a fully integrated public relations and marketing firm, providing strategic communications and marketing counsel, implementation and brand development. The firm specializes in creating growth opportunities for small to medium sized businesses, governmental and public affairs organizations, professional services, restaurant, retail and CPG. The firm also offers a full suite of in house graphic design, audio design and podcasting. Expert team, with guaranteed best agency rates in a fully integrated, responsive environment. More information can be accessed at www.BestCincinnatiPRFirm.com or by calling 859.291.4302.

May 29, 2008

Study identifies acculturation as primary segmentation tool - Hispanic MPR

Filed under [ Marketing ] [ Blogante Business ]
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“ccording to a 2008 segmentation study, acculturation is the most significant factor when segmenting the U.S. Hispanic market. At the same time, the lead researchers involved in the study, David Morse and Susanna Whitmore of New American Dimensions, believe there are important differences between the various groups marking it important for marketers to have a clear understanding of Latino market segments before approaching them.

In the Acculturation & Beyond New American Dimensions Hispanic Segmentation Study report they counsel marketers to be cautious of stereotypes. As an example, they point out that consumers that would be considered unacculturated by some standards may exhibit behaviors more common among acculturated Latinos. On the other hand, many Latinos born in the United States are eager for a strong cultural connection with their country of origin and roots.”*

May 13, 2008

Victor Landa: Moms changing stereotypes and, thus, social landscape

Filed under [ Latinas ] [ Tomás' Picks ] [ Commentary ]
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“What do we make of this? That some myths and definitions about the Hispanic community in the U.S. are not holding up, and that assumptions about the future of immigration from Mexico should be reconsidered.

The most prevalent myth holds that the growth of the Latino community in the United States is driven by immigration. That’s partially true. The new, complete truth is that U.S. Latino population growth is now mostly homegrown, red-blooded, apple pie (or empanada de camote) American.”*

May 12, 2008

REVIEW - Christopher Zalla’s “Sangre de mi sangre”

Filed under [ Entertainment ] [ Blogante Entertainment ]
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“If writer-director Christopher Zalla’s intent in “Sangre de mi sangre” was to sympathetically and realistically depict the plight of impoverished Mexican illegal immigrants trying desperately to eke out anonymous existences in urban U.S. areas, why does he litter his workmanlike debut film with characters directly out of Hispanic-cliche central casting? Though it’s infinitely better than last year’s execrable “Trade” (the worst movie…ever?), Zalla’s film similarly traffics in south-of-the-border stereotypes, opening, of course, with the usual touristy-dangerous shots of Mexico, set to “indigenous” rhythms, which only prove to further distance the viewer from what should be a more intimate, humane experience.”*

May 7, 2008

El Teatro celebrates the common threads in cultural differences - Colorado

Filed under [ Art y Culture ] [ Youth ] [ Colorado ]
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“Blanca and Yessenia Soto sometimes still feel the stares as they walk into stores. It hasn’t been unusual, simply by virtue of their brown skin, for the teenage sisters to be followed down the aisles.

Butting up against racial stereotypes, economic hardship and occasional hostility is part of life for many whose skin color advertises an ethnic heritage. For children, especially, the experiences are penetrating and painful.

El Teatro, a Northridge High School theater company, has put those stories in the spotlight.”*

April 30, 2008

‘Spanish’ speaks odd language in ASU setting - play entitled “Speak Spanish to Me”

Filed under [ Art y Culture ] [ Arizona ]
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“Call it “love in the time of stereotypes.” In Speak Spanish to Me, the world-premiere comedy at Actors Theatre, a perky blonde’s naive notions about Mexican-Americans are the basis of a romance that might be built to last.

It’s not just the Latin-lover thing that draws Liz to Frank on the first day of their freshman year at Arizona State University. Raised as a neo-hippie White liberal, the thought that her baggy-pants-wearing suitor might be a migrant worker, valiantly battling his way out of poverty, appeals to her class-conscious idealism.”*

April 24, 2008

Sones de Mexico overcomes stereotypes

Filed under [ Musica ] [ Blogante Entertainment ]
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“n 1982, Juan Dies found himself at a large public high school in Indianapolis, which at that time had very few fluent Spanish speakers. He had just moved with his family from San Luis Potico, a mining town in Mexico.

“It was quite a culture shock,” Dies said.

But, having played guitar since age 6, Dies soon gravitated to the musicians at school.”*

April 22, 2008

Celebrating heritage at annual Mercado Days Latino Fest - Port Arthur, Texas

Filed under [ Community ] [ Texas ]
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“In two groups of three Magali Sanchez, 20, her mom and four cousins held each other at the waist as they danced to the music that pumped from the speakers at the Mercado Days Latino Fest on Saturday.

They were doing the traditional huapango two-step dance, which is indigenous to her mom’s home in Tamaulipas, Mexico.

“We’re dancing people. That’s how we were raised,” said Sanchez, a student at Lamar Institute of Technology. “(The festival) is a good way to represent our Hispanic culture to everyone. It helps eliminate stereotypes people have.”"*

*From: http://www.southeasttexaslive.com
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April 14, 2008

Innovative approaches to the Hispanic Retail Banking Market - CMG Partners

Filed under [ Business ] [ Hispanic News ] [ Blogante Business ]
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“In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term. We recommended that firms go beyond stereotypes and generalizations to perform a thorough evaluation of the portions of the market relevant to their institution to better understand whether there were relevant segments worth investing in immediately. “*

*From: http://hispanicad.com
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March 31, 2008

Lobo Video Productions, LLC - Latino Films - from San Antonio to Los Angeles

Filed under [ Hispanic News ] [ Press Releases ]
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“Paul Ramirez, a San Antonio, Texas native, is an independent filmmaker and owns an independent production company based in Glendale, California. He has had great success with the release of his first two films Direct-to-DVD. The titles are “Tortillas Again?” (IMDB), a bilingual comedy of errors catered to U.S. Latino audiences about a Latino construction worker that wins the lottery but loses the ticket only to find it in a Tortilla and “For Amor” (IMDB) a bilingual romantic drama catered to U.S. Latino audiences about a Latino businessman that has an extramarital affair while on a business trip to Mexico and has to cope with the repercussions. Both films were released into Blockbuster, NetFlix.com, Amazon, Barnes & Noble, Borders Books and Wal-Mart.

He has just completed his latest film entitled “Coca”, a bilingual action drama catered to U.S. Latino audiences about a hard working Latino that loses his job of twenty years only to get enticed into trafficking Cocaine from Mexico to the United States with tragic results. This film will be released in the fall of 2008.

His films are low budget but are successful because “Hollywood” is not filling the “Latino Boom” niche. “I am trying to promote positive images of the Latino community and trying to change Latino stereotypes in films by casting Latinos in movies as other than the incidental roles like the Housekeeping staff, the Pool boy and the Gardner as well as preserve our Latino Culture & Traditions in films” states Mr. Ramirez.

He will return to South Texas with his son, who is a writer/director, in the summer of 2008 to film his fourth movie, “The Curse De Oro”, a bilingual teen thriller catered to U.S. Latino youth (17-30) audiences about a group of young college guys and girls that go after a family treasure buried long ago by Santa Anna’s Army while retreating back to Mexico from Texas. The treasure hunt is halted when abnormal things begin happening.

Mr. Ramirez’s production company has several projects in the works. All catered to U.S. Latino audiences including a television sitcom version of his first film “Tortillas Again?” and a multi-million dollar film about a Latino Superhero.

For more information about Lobo Video Productions, LLC visit: lobovideoprod.tripod.com or contact them directly at 818.397.2225

Lobo Video Productions, LLC
P.O. Box 10094
Glendale, CA 91209
818.397.2225
lobovideoprod@yahoo.com

Lobo Video Productions,LLC is a technology driven company located in Glendale, California focusing on the business of designing and producing digital Consumer/Internet Media Videos and Films catered to Latino audiences. The company was formed by Paul Ramirez (Producer/Director/FCP Editor) in 2000 and is now run by Paul, his son Matthew Ramirez(Writer/Director/Actor) and his wife Diana A. Ramirez(Casting Director). Lobo Video Productions, LLC is a privately, minority-owned business established in 2000. The company has the capacity to provide value-added services to its customers through it’s in-house design and digital video productions.”*

*From: http://www.openpr.com
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March 24, 2008

Richardson: Obama speech ‘clinched’ endorsement

Filed under [ Hispanic News ] [ Politics ] [ Election 2008 ]
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“Sen. Barack Obama’s speech on race was a decisive factor in Bill Richardson’s endorsement of his presidential bid, the New Mexico governor revealed Saturday.

“I think what kind of clinched it for me, although I made a decision a week ago, was Sen. Obama’s speech on race,” Richardson said on ABC’s “Good Morning America.”

“He had this problem with his pastor. He could have said nothing or glided through it. Instead, he attacked the race issue head-on, talking about stereotypes, taking some very, very tough stances on this issue.”"*

*From: http://www.cnn.com
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March 18, 2008

Luna Negra concert shatters stereotypes

Filed under [ Art y Culture ] [ Hispanic News ] [ Tomás' Picks ] [ Illinois ] [ Chicago ]
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“Luna Negra Dance Theater’s concert at the Harris Theater Saturday proved to be a defining moment for the Chicago company.

Titled “Nuevo Folk,” it solidified the group’s mission of contemporizing Latino rhythms, ideologies and histories. With a program that stretched from the ancient Aztecs to Brazil’s Carnival, Luna Negra shattered stereotypes while crafting true postmodern reimaginings of these cultures.

Three world premieres burrowed deep into the roots of Mexican and Cuban history, with the late Venezuelan choreographer Vicente Nebrada’s bravura deconstruction of Brazilian revelry, “Batucada Fantastica,” a showstopping finale. Yet each work was a streamlined, abstract representation of Latino identity that incorporated unexpected uses of Mexican rock, Afro-Cuban jazz and even Mozart.”*

*From: http://www.chicagotribune.com
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March 5, 2008

Campaign for High School Equity to Congress: English Language Learners are Being Left Behind

Filed under [ Education ] [ Hispanic News ] [ Press Releases ] [ Youth ] [ Language Issues ]
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“The Campaign for High School Equity, the only coalition of leading civil rights groups to focus on high school education reform, held a briefing for policymakers yesterday to address changes to the No Child Left Behind Act (NCLB) that would ensure stronger provisions for the more than five million English language learner (ELL) students enrolled in America’s public school system.

While ELL students represent the fastest growing segment of students, they are among the country’s lowest performing. For instance, in 2007, only 4 percent of eighth-grade ELL students scored at or above a “proficient” level on the reading portion of the National Assessment of Educational Progress, compared to 31 percent of non-ELL students. In addition, only 49 percent of ELL students graduate from high school on time, with a regular diploma.
“While we work on reauthorizing NCLB, we must keep in mind the civil rights of all students,” said Victor Goode, assistant general counsel of the National Association for the Advancement of Colored People (NAACP). “Currently, NCLB doesn’t require states to assess ELL students in their native language.”

Phitsamay Uy, board chair for the Southeast Asia Resource Action Center, joined Goode and coalition members Peter Zamora, regional general counsel for the Mexican American Legal Defense and Educational Fund, and Brent Wilkes, executive director of the League of United Latin American Citizens, at the briefing. Uy stressed that the needs of many Southeast Asian students, especially those who are English language learners, are overlooked as a result of the model minority myth that stereotypes all Asian Americans as doing well academically.

“Many of these children are trying to learn a new language at the same time as learning a new subject. Their success needs to be defined by academic achievement, not English-language proficiency alone,” said Uy. She noted that, after Spanish, Vietnamese and Hmong are the two most common primary languages of ELL students.

Rep. Rubén Hinojosa (D-TX) and Rep. Mike Honda (D-CA) made remarks at the briefing, showing their support for the Campaign’s recommendations to safeguard the civil rights of those students whose proficiency in spoken and/or written English is not yet strong enough to permit them to succeed in an English-language classroom setting without extra support.

The Campaign called on Congress to incorporate the following priorities into NCLB reform:

– Require the public reporting of data broken down by students’ racial and ethnic backgrounds in order to highlight subgroups of students;

– Hold high schools accountable for increasing graduation rates for all student subgroups and consider graduation rates on an equal footing with high-quality assessments aligned to college and work readiness in determining high school quality;

– Provide high-quality assessments and instruction that help to improve student reading and math skills without sacrificing their access to high-level academic subjects;

– Give students excellent teachers, and provide parents with adequate supports so they can play a more confident and informed role in their children’s education; and

– Ensure that federal policy provides sufficient resources to serve all students, particularly ELLs.

For more of the Campaign’s recommendations on strengthening NCLB to better serve students of color, visit their Web site at www.highschoolequity.org.

The Campaign for High School Equity is a diverse coalition of national civil rights organizations representing communities of color that believe high schools should have the capacity and motivation to prepare every student for graduation, college, work, and life. The Campaign was formed to address the unequal public education system that fails to provide high-quality education to students of color and youth from low-income neighborhoods. Members of the Campaign include the Leadership Conference on Civil Rights Education Fund, the League of United Latin American Citizens, the Mexican American Legal Defense and Educational Fund, the National Association for the Advancement of Colored People, the National Association of Latino Elected and Appointed Officials Educational Fund, the National Council of La Raza, the National Indian Education Association, the National Urban League, and the Southeast Asia Resource Action Center. The Alliance for Excellent Education serves as the Campaign’s convener and coordinator.”*

*From: http://www.hispanicprwire.com
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Conexión Consorte: Reaching Hispanic Voters Online

Filed under [ Hispanic News ] [ Internet ] [ Politics ] [ Press Releases ] [ Election 2008 ]
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“Consorte Media, a leading online marketing firm targeting the Hispanic market, is highlighting the huge opportunity for political candidates, parties and other stakeholders to reach out to Hispanic voters online this election season. U.S. Hispanics are moving online faster than any other segment of the population, and there are now more than 20 million U.S. Hispanics online. In fact, one out of every ten Internet users in the U.S. is Hispanic. U.S. Hispanics also spend more time online and average more page views than the U.S. general population.

Key tips for reaching U.S. Hispanics voters online include:

* Use a targeted approach: U.S. Hispanics are a diverse group. Appeals that do not address their unique wants and needs will largely be ignored. The only way to understand this multivariable and complex group is to target based on what people are actually doing online instead of relying on assumptions or generalizations. Consorte recommends data-driven campaigns that include testing and optimizing messages, looking beyond big portals to targeted sites, as well as using behavioral targeting to pinpoint the messages and sites that will deliver the highest conversion and impact.

* Don’t rely solely on Spanish-language messages: Candidates that want to successfully reach Hispanic voters will fail if they simply translate ads into Spanish. Consorte has found that an English-language message that makes a cultural reference often resonates more deeply with U.S. Hispanics than the same ad in Spanish.

* Pay particular attention to the youth market: Candidates courting young Hispanic voters can find them online. Hispanic online users are younger than their non-Hispanic counterparts. Forty-seven percent of Hispanic online users are less than 35, versus 34 percent of their non-Hispanic counterparts. In fact, per the 2006 U.S. Census, 63 percent of U.S. Hispanics are under the age of 35, versus 45 percent of the general market.

* Think outside the box when buying media: Many advertisers assume that all Hispanics just go to one or two sites, like Spanish-language portals, but the reality is that Hispanic surfing and online behavior patterns are highly eclectic and a “one-size-fits-all” approach does not work. For example, 71 percent of Hispanics online use social networking sites and 39 percent watch videos online.

“This election has brought Hispanic voters to the forefront, so for the first time many people are thinking beyond stereotypes in how to reach this diverse group,” said Alicia Morga, CEO of Consorte Media. “One of the best ways to connect with Hispanics is online, and reaching them requires a targeted, multi-faceted approach.”"*

*From: http://www.prweb.com
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February 18, 2008

¡Hola Surfers! — Marketing to Hispanics — Consorte Media

Filed under [ Business ] [ Hispanic News ] [ Internet ] [ Marketing ] [ Tomás' Picks ] [ Blogante Business ]
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“Every marketer, pollster, and advertiser knows this much about Hispanics living in the United States: They are deeply family oriented, and their families are big. So when Alicia Morga, founder and CEO of the Hispanic-focused online-marketing firm Consorte Media, first started working with ad agencies on home-financing campaigns, she was told to use cheery images of happy, home-owning families. Problem: “The pictures of the big, brown family turned out to be the lowest-performing creative among Hispanics,” Morga says with a laugh. “By far.” What worked instead were simple shots of well-kept homes with white fences and lush lawns. “It’s aspirational,” she explains. Who knew?

Anyone who bothered to think outside the caja would know–and Morga does. In less than two years, she and Consorte Media have changed the thinking on how to find Hispanic Web surfers in the United States and convert them into customers, replacing the stereotypes that often typify minority-targeted marketing with insights gleaned from rigorous data collection and analysis. And she has built a business that’s already profitable, scored big-name clients including Best Buy and Monster.com, and completed two rounds of venture funding worth $10 million. Her secret: “Data works. There’s too much of the anecdotal in this marketplace.”"*

*From: http://www.fastcompany.com
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February 13, 2008

Study details California’s first statewide Latino service organization

Filed under [ Hispanic News ] [ Tomás' Picks ] [ Press Releases ] [ Higher Education ] [ California ] [ Los Angeles ]
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“During the 1864 presidential election, Mexican community organizations in California joined together to urge Latino voters across the state to cast ballots for Abraham Lincoln.

And while the size and power of California’s Latino electorate then was nowhere near what it is today — both Democratic frontrunners acknowledged the key role Latinos played in last Tuesday’s presidential primary — the Civil War-era get-out-the-vote push was indicative of the growing social and political influence California’s Juntas Patrióticas Mejicanas, the first statewide network of Latino service organizations.

The development and achievements of the junta movement are traced in a new study by the UCLA Center for the Study of Latino Health and Culture, published in the current issue of the journal California History.

“They were probably the first community organizations of a statewide nature in California that were multi-function,” said David Hayes-Bautista, director of the center and a professor of general internal medicine and health services research at the David Geffen School of Medicine at UCLA. “They were fundraisers and civil rights groups; they provided social and health insurance. You can say it’s really the first regional statewide network of Latino community organizations.”

The junta network had its origin in the early 1860s, when the American Civil War was raging to the east and, to the south, French emperor Napoleon III was trying to topple Mexican President Benito Juarez, hoping to replace him with Austrian Duke Maximilian as king and, among other things, reintroduce slavery to Mexico.

At first, Latinos in California could do little to stop these threats to freedom and democracy. But things began to change on May 5, 1862, when outgunned Mexican troops beat back the French at the Battle of Puebla. That unexpected victory galvanized the state’s Latinos into forming the first statewide network of the until-then independent and uncoordinated Juntas Patrióticas Mejicanas, which later came to provide a wide range of civil and economic services to the state’s Latino communities.

There were at the time 122 juntas in California, ranging from Yreka in the north to Santa Ana in the south. Chapters were also established in locations as diverse as Half Moon Bay, Los Angeles, Marysville, Sacramento, Stockton, Sonora, Hornitos and San Jose. There were also six in neighboring Nevada and one in The Dalles, Oregon.

As these groups were open to all, not just Latinos, they included a rainbow spectrum that included Californios-Latinos born in California while it was still part of the Mexican Republic; Gold Rush immigrant Latinos from Mexico and Central and South America; Germans; and Italians. Each chapter had its own bylaws and selected its own officers.

Initially formed to raise funds in support of President Juarez’s wartime efforts, the groups’ services quickly expanded to cover other areas, including:

* Raising funds for unemployment benefits and medical insurance.

* Forming cooperative food stores and establishing revolving credit funds.

* Raising money to hire defense attorneys for indigent Latinos.

* Engaging in political activism (including supporting Lincoln in 1864).

* Creating the Cinco de Mayo commemoration of the Battle of Puebla.

The juntas continued functioning even after the wars in America and Mexico ended, focusing on domestic affairs and providing a place for the development of Latino leadership into the early years of the 20th century.

Though other groups had emerged in California in the years following statehood — the French, for instance, had their own civic organizations — these were more akin to fraternal organizations such as the Elks, Hayes-Bautista said.

“But I would say the juntas were the first that had a distinctly civil rights or political dimension,” he said. “They were very, very modern-looking.”

The UCLA Center for the Study of Latino Health and Culture has since 1992 been a resource for cutting-edge research, education and public information about Latinos, their health and their role in California. Under the leadership of David Hayes-Bautista, the center has been the lead institution in exploding myths and stereotypes about Latinos in California society, providing reliable data on Latino health, emphasizing the positive contributions of Latinos to the state’s economy and society, and informing the public about the important emerging Latino medical market.”*

*From: http://www.newsroom.ucla.edu
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February 11, 2008

Homies: Portraying “a real barrio” - The inch-tall dolls are loved as collectibles and loathed as stereotypes.

Filed under [ Hispanic News ] [ Top Stories ]
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“Chuca wears her white bustier tight. Her slick black pompadour is high in the sky, and those ruby-red lips are bright beneath her cat-eye sunglasses.

Cuco — short for Cucaracha — only comes out at night, eats stale chips and cheats at cards.

Diablo, with a red devil’s tail, gets his friends high on crack, angel dust and heroin with no regrets.

These controversial characters, called Homies, are inch-tall plastic dolls depicting life in the barrio. They can be purchased for as little as 50 cents in the gumball machines of Latino grocery stores or off the shelves of kitschy boutiques.”*

*From: http://www.denverpost.com
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February 5, 2008

American Latino TV & LatiNation Debut New Episodes This Weekend!

Filed under [ Entertainment ] [ Hispanic News ] [ Press Releases ] [ Blogante Entertainment ]
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“The award-winning, nationally syndicated TV programs, American Latino TV (ALTV) and LatiNation announced today that new episodes will air this weekend, February 9 and 10 in over 100 cities throughout the U.S. The groundbreaking, English-language shows will debut new episodes that continue their mission of celebrating American Latino culture for everyone.

On American Latino TV, “celebrating American Latino Pride,” experience a day in the life of Chicano Style creator, Danny Gamez, a Latino entrepreneur whose vision came from his desire to represent all Latinos through fashion.  In the Cine segment, Brazilian film Director, Tata Amaral, discusses her latest film, Antonia, a critically acclaimed movie focused on the struggles of a female Hip-Hop group trying to make a name for themselves while confronting poverty and prejudice. Later, American Latino TV gives viewers a look at the unusual yet creative characters of Crazee Comics illustrator, Samuel Vera.  Then the show visits jewelry designer, Kathleen Gomez Grandfield, who dazzles us with the one-of-a-kind pieces she creates at her Texas boutique, Red Texture Jewelry. Lastly, American Latino TV takes us to Californiasnowboarder, Jamie Madrid, who is breaking stereotypes and turning the extreme sports world upside down to meet 13-year-old

LatiNation, “representing a new generation,” takes viewers to meet Puerto Rican sculptor, David Cortes, who tells us how he got to the top of the toy industry. Also on LatiNation, Latino fraternities and sororities talk about their experiences. Then viewers will be astounded by the street magic of Smoothini the Ghetto Houdini and they will laugh out loud with the funny ladies of The Latin Divas of Comedy as they poke fun of Latina stereotypes. To close the show, LatiNation jams with Spanish rock band, Circo, whose members take a break from touring to tell us about their massive success.

American Latino TV and LatiNation, award-winning, English-language Latino themed TV programs are part of LatiNation, LLC, a subsidiary of LATV Networks.  They are seen in over 100 cities nationwide as well as the Virgin Islands and Puerto Rico.  Go to www.latv.com, www.AmericanLatino.tv and www.LatiNation.tv for links to where to watch, information on hosts, photos, videos and more information.”

January 31, 2008

Sundance and Super Bowl Speak to Latinos

Filed under [ Entertainment ] [ Hispanic News ] [ Tomás' Picks ] [ Blogante Business ] [ Blogante Entertainment ]
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“The proclaimed “queen” of the Sundance film festival was Melonie Diaz, a young Nuyorican actress with roles in four Sundance selections. A special Sundance En Español event featured panel discussions and a collection of six Spanish-language films and four films in English by Hispanic and Latino directors selected from the 2008 Festival program. And, as with last year, this year’s award winners included Latino-focused films from both the US and Latin America.

I personally got to see Alex Rivera’s sci-fi award winner “Sleep Dealer,” as well as “Hamlet 2.” A quirky comedy, “Hamlet 2″ features Ms. Diaz and a storyline that satirizes young Latino gang-banger stereotypes in fresh and unexpected ways. One of several Sundance films that touched on immigration, “Sleep Dealer” takes a futuristic look at outsourcing jobs to Tijuana. “*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

October 31, 2007

Television Show ‘Latineyes’ to Cover 17th Annual Hispanic Business Magazine EOY(R) Awards

Filed under [ Hispanic News ] [ Media ] [ Press Releases ]
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“Hispanic Business magazine Editor and Publisher Jesús Chavarría announced that the television series “LatinEyes” will be covering the 17th annual Hispanic Business magazine EOY awards this year, which honors the top Hispanic entrepreneurs in the United States. The event will be held on Thursday, November 8, at the Los Angeles Marriott Downtown where 15 Hispanic entrepreneurs in five industry-specific categories will be featured.

A 2006 Emmy Award winner (for Northern California), “LatinEyes” has a fresh take on Latino life in the U.S. every week, covering a wide arrray of topics such as entertainment, music, food, people, movies, and travel. “LatinEyes” highlights include: interviews with celebrities like Salma Hayek, Jennifer Lopez, Andy Garcia; travel to fantastic Latin countries like Perú, Guatemala, and Mexico; personalities like Mexican boxer Mia St. John; authors Victor Villaseñor, Isabel Allende, and Julia Alvarez; and the latest in music from artists like Juanes, Nelly Furtado, and Café Tacuba.

“LatinEyes” believes in the value of sharing and celebrating the diversity, beauty and richness that Latin culture offers, and in moving away from the stereotypes. “LatinEyes” now reaches over 40 million TV households every week, airing on 100 stations nationwide.

“’LatinEyes’ is thrilled to be covering an event dedicated to recognizing the enormous contributions Hispanics make to the U.S. economy through their successful entrepreneurial ventures,” said Andres Pruna, the Creator and Executive Producer of the program. “This event puts a well-deserved spotlight on the booming Hispanic business community and LatinEyes looks forward to chronicling this special night.”

The 17th annual Hispanic Business magazine EOY awards is sponsored by Cadillac. “*

October 30, 2007

Latina journalist to speak on breaking stereotypes, sexism - Baylor University

Filed under [ Hispanic News ] [ Latinas ] [ Media ] [ Tomás' Picks ] [ Higher Education ] [ Texas ]
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“The Hispanic Student Association, in conjunction with Multicultural Activities, is hosting a Hispanic Heritage Month Banquet at 7 p.m. today in the Barfield Drawing Room of the Bill Daniel Student Center.

Award-winning senior correspondent Maria Hinojosa will be the keynote speaker.

Currently, Hinojosa is the senior correspondent of NOW, a PBS news magazine, and the host for PBS’s “One-on-One.”"*

October 24, 2007

Latinos are finding success in the NFL

Filed under [ Hispanic News ] [ Tomás' Picks ] [ Sports ]
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“The communiqué could have been sent in English or Spanish. Kapp and Romo, you see, represent the evolving and swelling wave of Latinos playing in the NFL. Both have a single parent of Mexican ancestry. Kapp, embodies los padrinos, the godfathers, who broke so much ground generations ago, while Romo and la nueva sangre, the new blood, blaze fresh trails by continuing to buck stereotypes and instill pride in Latino communities, where football was far from the first choice of sports to play.

“It was always soccer, baseball, boxing,” said Kansas City’s Tony Gonzalez, who recently set the league record for most career touchdowns by a tight end. “Now that football’s become more popular, you’re going to start seeing a lot more players of Latin descent. And it’s great; I love it.”*





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