Posts Tagged ‘Spanish-language’
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November 6, 2009
El Tiempo de Boston is New England’s seventh Spanish-language weekly paper. New England is home to 900,000 Hispanics, including 437,000 in Massachusetts
November 5, 2009
Spanish-Language Twitter Debuts
November 4, 2009
Ad Spend in Spanish-Language Media Falls by 6.3%, Nielsen Says – Hispanic Print Suffers Double-Digit Drop for 12 Months Through June 2009
November 2, 2009
Border Media, formerly BMP Radio, is ending Spanish-language broadcasts on four Austin stations as of 1 a.m. Sunday – La Ley 98.9 FM, Digital 92.5 and 104.9 FM, and Juan 1490 AM
October 30, 2009
A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion, a 6.3 percent decline over the previous 12 months
October 27, 2009
New Spanish-language show to launch in Colorado – “Allimite”
October 26, 2009
FEMA launches a Revamped Spanish-language Website
October 9, 2009
The Boy Scouts are making their debut “en espanol,” with an advertising campaign and a soon-to-come Spanish-language Scout Handbook intended to draw Latinos to the ranks of the nearly century-old organization.
October 2, 2009
Gabriela Zabalúa-Goddard, editor of AARP’s Segunda Juventud magazine, will be the host of a new weekly Spanish-language radio show
September 29, 2009
Hispanic TV Summit: Spanish-Language Marketing Is Sensitive – To Go Bilingual Or Not Is One Question Facing TV Marketers
September 28, 2009
Hispanic TV Summit: Spanish-Language Marketing is Sensitive – Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in messages
September 24, 2009
Spanish Language Media Holds President Obama To His Promises
Avail-TVN Score VOD Pact With VeneMovies – Independent Digitgal Media Company Supplying Spanish-Language Titles
September 17, 2009
In Honor of Hispanic Heritage Month, Tri Tax Launches its First Spanish-Language Entrepreneur Online Portal
Free Spanish-Language Online Video Teaches Hands-Only(TM) CPR
April 10, 2009
In addition to the roar of car engines and the blast of automatic weapons fire, there’s another sound in “Fast & Furious” that’s been integral to the franchise’s success: Spanish-language dialogue and accents.
March 11, 2009
Verizon Launches Spanish-Language Web Site
January 26, 2009
Casa y Hogar Halts Publication to Search for New Financing – Sole Spanish-Language Shelter Mag Will Continue Online Presence While Restructuring Business Model
January 21, 2009
Clear Channel on Tuesday launched a syndicated Spanish-language morning show hosted by Hispanic radio icon Humberto Luna.
Abasto, a Spanish-language magazine catering to Hispanic-owned food businesses, will launch this spring.
December 29, 2008
Many in the Indianapolis area losing TV in Spanish – Decision to drop Univision leaves growing population of Hispanics with few options – WIIH (Channel 17)
December 16, 2008
I just noticed that the Spanish-Language newspaper Hoy’s website finally changed over to ViveloHoy.com and has dropped HispanicTips’ content
December 5, 2008
The weekly Spanish-language newspaper Hoy, which means today, has ceased publication with its final issue being published this week. The paper was a product of Landmark Communications, based in Shelbyville, and was one of 19 Landmark publications in Kentucky.
Oregon Suspends Use of Aprenda–a Spanish-Language Test
Reaching out to furniture buyers on Spanish-language TV
The Galaxy has relaunched its Spanish-language website. The new lagalaxyfutbol.com will be the “online hub” for the the club’s Spanish-language news and information.
December 2, 2008
Home Depot Steps-up Spanish-language Site
The company that owns The Boston Phoenix alternative weekly has bought the Spanish-language weekly El Planeta, saying it hopes to attract a larger Hispanic audience in the Boston area.
A Delaware Chancery Court official says the court is correcting errors in Spanish-language publications explaining the state’s guardianship process.
November 25, 2008
Rolling with the Punches: AP Re-tools Spanish-language Offering
November 19, 2008
BBC Worldwide Channels Launches Its First Spanish-language Channel in the U.S. on DISH Network(R)
November 3, 2008
Guardian Enhances Enrollment Capabilities With More Spanish Language Services
October 20, 2008
Spanish-Language TV’s Wall St. Woes – The economic downturn is expected to bring declines to one of the industry’s strongest categories: Spanish-language television.
‘The Oprah Winfrey Show’ Now Available to Hispanic Audiences in Spanish Major Markets Launch Spanish Programming through SAP and Closed Captioning
October 17, 2008
La Conexión, the Triangle’s first Spanish-language newspaper, has been sold. – North Carolina
October 2, 2008
A series of new Spanish-language radio ads will begin airing in the Washington metro area to urge residents to “move forward and vote.” The New Policy Institute, an affiliate of the NDN progressive think tank and advocacy organization, has been airing in Nevada and Colorado. The Washington area ads start tomorrow.
September 26, 2008
WXTV-TV in NYC – For the first time in history, a Spanish-language TV station is poised to win the audience race from 6 pm to midnight, a time period which straddles early fringe, access, primetime, and late fringe, on a weekday basis during a September ratings survey.
ImpreMedia and MySpace Join Forces to Present Live Web Streaming of Presidential Debates for Hispanic Audiences – ImpreMedia to Offer Spanish Translation of the Presidential and Vice Presidential Debates, Live In Streaming Video, On MyDebates.org and Across its Online Hispanic Network
September 23, 2008
Barack Obama, reaching out to crucial Latino voters, began airing new Spanish-language radio and TV ads today that assert that Republican John McCain is out of touch, capitalizing on his comment last week that the fundamentals of the economy remain strong. – (watch ad here)
September 22, 2008
It’s Immigration, Stupid – The dueling Obama and McCain ads in Spanish-language media show that the parties realize the election might just be won or lost on the issue of immigration – but not in the way they had imagined. NAM contributor Henry Fernandez has this analysis.
Spanish-Language Content Surprisingly Lacking on Internet – Marketers, Wake Up and Learn How to Tap the Buying Power of Growing Hispanic Population
September 19, 2008
AdWatch: Spanish-language ads are short on facts – Apparently both presidential campaigns feel less constrained by the facts when they’re speaking in Spanish.
September 18, 2008
The Kaiser Family Foundation and Univision Launch First National Spanish-Language Media Campaign Featuring HIV-Positive Latinos and Loved Ones
September 17, 2008
Obama Invokes Rush Limbaugh in New Spanish-Language Ads (watch video here)
Spanish-language resources for Latinos living with paralysis
The Illinois Bureau of Tourism (IBOT) launched a new Spanish-language Web site in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets in other states.
September 16, 2008
RNC Launches Spanish-Language Radio Ad in Nevada: “Commitment v. Rhetoric”
Quimica.ES: The New Business And Science Catalyst For Chemistry
September 15, 2008
Maria Elena Salinas: Obama refocuses on issues – “I want to share some highlights of my interview with Obama – the first interview given to a Spanish-language media organization since becoming his party’s nominee”
September 11, 2008
Tatiana Bedoya celebrated her 33rd birthday last week by officially launching Vixta, a new Spanish-language magazine for greater Sacramento’s Latino community.
September 10, 2008
DIRECTV Mas To Launch Cine Nostalgia: Exclusive Classic Mexican Cinema Channel
September 9, 2008
Spanish-language TV show aims for family audience – “Despertando Utah”
Azteca America Chairman Luis J. Echarte Participates in CHCI Conference Summit on Spanish-Language Media and the 2008 Elections
September 8, 2008
New England is about to get its first Spanish-language daily newspaper. At a time when most newspapers are scaling back staffs and news pages, Siglo21 is making plans to move from a weekly to a daily.
September 3, 2008
Comcast’s Houston system has added 18 new Spanish-language selections to its channel lineup, a move that raises the amount of content available to Hispanic consumers to 50 broadcast and cable channels.
La Luz al Mundo, which translates to “The Light to the World,” is a Spanish-language newspaper that started with Herndon resident Susan Aguilar’s miraculous vision. – Virginia
Chevrolet, Coca-Cola and Mexicana Airlines are just a few of the non-endemic companies buying ads in Spanish-language magazine Constru-Guia al Dia (Up-to-date Construction Guide), available in Home Depot stores.
August 23, 2008
RNC Launches New Radio Ad: ‘Commitment v. Rhetoric’ – (with audio)
August 20, 2008
Spanish-language broadcaster Liberman Broadcasting is expanding into the Phoenix market, agreeing to purchase KVPA-LP there for $1,250,000, according to an FCC filing seeking approval of the deal.
Leading man looking for work en Español – Javier Bardem, now starring in Woody Allen’s latest, is ready to return to Spanish-language movies.
August 18, 2008
Reader’s Digest’s Selecciones has mounted a redesign, refreshing the look of the oldest Spanish-language consumer magazine in favor of a sleeker, cleaner feel
New York area Hispanic TV viewers are showing little interest in the Olympics, not only on NBC O&O WNBC but also on co-owned Spanish-language Telemundo affiliate WNJU. Univision’s WXTV goes up
August 14, 2008
Five years after arriving in Central Florida, El Nuevo Día Orlando, the region’s only daily Spanish-language newspaper, is closing.
La Magica (the Magic) was an AM station with a mere 1,000 watts. But it marked the beginning of a new era in Central Florida radio, spawning a format that has become a leading force locally. With three FM stations and at least 10 AM stations, the Orlando Spanish-language radio market has grown exponentially and now competes head-to-head with English-language radio for advertising revenue and audience share.
August 8, 2008
John McCain has launched a new Spanish-language radio ad called “Are you Ready for Obama?”
August 7, 2008
Bank of America Launches Spanish-Language Campaign Hacia Adelante
To help Spanish speakers understand and counteract common misconceptions about Israel and the Arab-Israeli conflict, the Anti-Defamation League (ADL) produced a Spanish-language edition of its Israel advocacy guide.
Bank of America Corp. has launched a Spanish-language advertising campaign dubbed Hacia Adelante.
August 6, 2008
Sorpresa! Launches on Comcast Santa Maria, California
Detroit station to offer first Spanish language baseball presentation
August 5, 2008
Blogante Essentials for Tuesday – August 5th, 2008
HBO Latino Launches Women’s Prison Drama ‘Capadocia’ with National Red Carpet Tour
Cristina Saralegui and Casa Cristina(TM) Debut New Collection of Bedding This Fall at Kohl’s and kohls.com
Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers.
Yahoo! Telemundo Reveals the Summer BUZZ-worthy Searches for July
August 4, 2008
One startling change has been the TV-watching habits of Hispanic viewers. In 1995, most Hispanic viewers in New York primarily watched English-language television (62 percent) over Spanish-language stations (38 percent), according to Nielsen Media Research. Last year, viewers favored the Spanish stations 71 to 29 percent. Similar trends are happening elsewhere.
‘Amor Inmortal’ to Premiere Worlwide – Debut of Chayanne’s Highly Anticipated New Single and Theme Song for the Megaseries “Gabriel”
August 3, 2008
Rapid growth for Spanish-speaking television news – On an evening its rivals were preoccupied with Christie Brinkley’s divorce and the capture of a Brooklyn murder suspect, New York’s WXTV led its local news with a story about graffiti saying “Get out of the USA” painted near a Peruvian restaurant on Long Island.
July 30, 2008
Blogante News Essentials for Wednesday – July 30th, 2008
EarthSky Communications announced today that its Spanish-language science podcast series – Cielo y Tierra – has exceeded all expectations for its first year.
Al Dia Triples Circulation – Dallas
Comcast Expands Spanish-Language Coverage of the 2008 Democratic National Convention
July 29, 2008
Blogante Essentials for Tuesday – July 29th, 200
Televisa announced Monday the creation of a Spanish-language soccer channel to be bundled with satellite holding Sky Sports. – Planeta Futbol
KWBU-TV, Channel 34, is saying “bienvenido” to V-me, the first national Spanish-language network to partner with American public television. – Waco will be the fifth market in Texas to receive V-me
Univision to Release 2008 Second Quarter Results and Host Conference Call on August 8, 2008
Barack Obama and the Democratic National Committee are expected to unveil a $20 million investment in Hispanic voter mobilization Tuesday that targets most major battleground states. – (will it all go to Spanish-Language outlets?)
“FIRM GO” FOR SEVENTH SEASON OF AMERICAN LATINO TV & LATINATION -Syndicated Shows Make Distribution Gains on Univision
July 28, 2008
Humana Enhances Member Interactive Voice Response System with Complete Spanish-Language Functionality
Cristina Saralegui’s Casa Cristina(TM) Mattress Line Debuts at Mattress Giant Stores Nationwide
Oscar De La Hoya, Cuauhtemoc Blanco, Lorena Ochoa, Alex Rodriguez, Helio Castroneves, Jose Reyes, Carmelo Anthony, Ozzie Guillen, and Fernando Valenzuela among Those Honored on the Inaugural ”Tecate Premios Deportes” Sports Awards Show on Univision
July 27, 2008
Blogante Essentials for Sunday – July 27th, 2008
In his Friday note, Greenfield warned that Univision the largest Spanish-language broadcaster in the country – could significantly increase Time Warner Cable’s costs in key markets with large Hispanic populations like Los Angeles, New York, Dallas, Austin and San Antonio, Texas by pushing for high retransmission-consent fees.
