News (Noticias) Tagged ‘Spanish-language’

BBC Worldwide Channels today announced the launch of its first wholly-owned, Spanish-language channel in the United States. CBeebies, the BBC-branded channel dedicated to preschoolers, will be available through DISH Network (Nasdaq: DISH - News), the third largest pay-TV provider in the U.S. and digital television leader.

DISH Network, which is currently available in 13.78 million homes in the U.S., will make CBeebies accessible to all subscribers of its DishLATINO package and newly-launched DishMEXICO package on Channel 848. The channel will be a live feed of BBC Worldwide’s Latin American version of the channel, which launched in Mexico in August 2008.

Darren Childs, Managing Director — BBC Worldwide Channels commented, “The introduction of a Spanish version of CBeebies into the U.S. Hispanic market is a momentous achievement for BBC Worldwide Channels in this hugely competitive territory. As well as complementing BBC AMERICA, which recently celebrated its tenth anniversary, it means that we’re able to reach out to millions of Americans for whom Spanish is their first language.”

Jessica Rodriguez, VP Channels — Latin America, BBC Worldwide Americas said, “CBeebies has captured the hearts of millions of children across the globe, and I’m thrilled that we’re introducing it into this important market through DISH Network. The channel provides a safe environment in which children can ‘learn through play,’ and I’m sure it will be as popular with preschoolers and their parents in the U.S. Hispanic market as it is in other territories.”

“DISH Network is always exploring ways to bring new and exciting programming to this important Latino community in the U.S.,” said Eric Sahl, senior vice president of Programming for DISH Network. “We are very pleased to add CBeebies to our DishLATINO and DishMEXICO packages, providing Latinos families exclusive access to some of the best selection of preschool children’s programming.”

CBeebies comes from the BBC, a trusted, world-renowned producer of top children’s programming, and is currently the UK’s No. 1 children’s preschool channel. The channel’s mix of live-action programming, animation and storytelling provides a unique schedule to aid in the social, emotional and personal development of preschoolers.

CBeebies has had a rapid launch schedule around the world. In addition to the Hispanic feed for Mexico and the U.S., the channel has also launched in Africa, Australia, Poland, India and across Asia in the last 12 months.

DISH Network customers have access to CBeebies for as little as $9.99 per month for the first six months via its newly-launched DishMEXICO package, which includes more than 50 popular channels plus local channels (price goes up to $19.99 once promotional period has ended). For more information about DishMEXICO and other Latino programming packages, visit www.dishmexico.com or call 1-888-599-DISH (3474).”

The Guardian Life Insurance Company of America (Guardian) has made enhancements to its employee benefit enrollment services by adding more features to serve the Spanish-speaking workforce.

According to the U.S. Census Bureau, Spanish speakers constitute 12 percent of the U.S. population. To better serve that growing community, Guardian has introduced customized Spanish-language benefit enrollment kits, with everything an employee needs to make an informed decision in one document, with a company’s name and logo. This latest enhancement complements existing bilingual services such as communications that raise awareness of plan offerings and a toll-free employee benefits hotline (available in over 50 languages) that answers employees’ questions prior to enrolling in order to help them understand their options and simplify the “how to” of signing up during enrollment season.

“According to a recent Guardian survey, 20 percent of small business owners cite providing clear, easy-to-understand information to their employees as their primary challenge during open enrollment season. This latest enhancement to our enrollment services addresses the unique and diverse needs of small and mid-size business owners and their employees,” said Elena Wu, 2nd vice president of Group Marketing and Worksite for Guardian. “Spanish speakers comprise a large portion of the U.S., so adding bilingual support services is just a logical step to help business owners and their employees navigate the enrollment process and help them better understand their options.”

Guardian has also teamed up with Olympic gold medalist Mia Hamm to promote the importance of workplace benefits during open enrollment season. Guardian produced an educational video for employees, business owners, and benefit decision makers that highlights how workplace benefits can help employees protect themselves and stay healthy. The video features Hamm, a new mom, and provides tips to help employees make the right benefit choices. As a way to help employees enroll in what’s right for them and their families, employers can direct employees to watch the video at www.guardianenrollmenttips.com .

About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is one of the largest mutual life insurance companies in the United States. As of December 31, 2007, Guardian and its subsidiaries had $41.3 billion in assets (on a consolidated statutory basis). With close to 3,000 financial representatives and 80 agencies nationwide, Guardian and its subsidiaries protect individuals, small business owners, and their employees with life, disability, health, long-term care, critical illness and dental insurance products, and offer 401(k), annuities, and other financial products and trust services. Specializing in the small to mid-size business market, Guardian’s Group business unit serves more than 120,000 employers, 6 million employees, and their families. More information about Guardian can be obtained at: www.GuardianLife.com . “

The top-rated award-winning “The Oprah Winfrey Show” will be made available in Spanish in major Hispanic television markets through Secondary Audio Programming (SAP) and through Spanish closed-captioning starting Monday, October 20, 2008.

The top six U.S. Hispanic TV markets — Los Angeles, New York, Miami, Houston, Dallas and Chicago — will be the first to offer the Spanish language “Oprah” program to their viewers. Additional U.S. cities are expected to rollout during the 2008-2009 season.

“We are delighted to be providing the Spanish-language community with an opportunity to become part of the ‘Oprah’ show viewing family,” said Harpo Productions, Inc. President Tim Bennett. “We’ll be able to reach this audience more directly with programming that is relevant, informative and entertaining.”

To access the SAP instructions or to inform Hispanic viewers how easy it is to view “Oprah” in Spanish, please log on to www.oprah.com/espanol.

The initial six television stations providing the “Oprah” show with Spanish SAP and closed captioning to viewers are KABC in Los Angeles, WABC in New York, WFOR in Miami-Ft. Lauderdale, KHOU in Houston, WFAA in Dallas-Ft. Worth, and WLS in Chicago. Check local program listings for air times.

The Spanish-language SAP and closed captioning for “The Oprah Winfrey Show” are sponsored by Target. “

ImpreMedia, the #1 Hispanic news and information company in the U.S. in online and print, and MySpace, the world’s premier social network, today announced that they will again team up to offer Spanish-language coverage of the Presidential and Vice Presidential Debates. ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation of the debates into Spanish, making the Debates accessible for the first time in Spanish to Spanish-preferred Hispanic voters.

The Spanish-language live coverage is also accessible on MyDebates.org, a new website that hosts interactive tools for viewers to virally engage in the political process, including a personalized issue scorecard, polling, reportable national statistics, and live web streaming. MyDebates is part of a landmark partnership between MySpace and the Commission on Presidential Debates (CPD) for the upcoming Presidential and Vice Presidential Debate series.

ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation into Spanish, making the Debates accessible to Spanish-preferred Hispanic voters. The first Debate between Presidential Candidates Senators Barack Obama (D) and John McCain (R) will stream live nationally tonight at 9:00 pm (EST).

“We are proud to offer this public service to Hispanic voters,” said Arturo Duran, CEO of impreMedia Digital. “Hispanics will play a decisive role in this year’s election, and there is a great desire on the part of the Hispanic community to be informed. Our live translation of the Presidential Debates allows Spanish-preferred voters the opportunity to follow the Debates in the candidates’ own words.”

Registration of Hispanic voters has grown 50% over the past ten years, according to the 2008 Pew Hispanic Survey, with some 18.2 million Hispanic voters now comprising 9% of the overall US electorate. Additionally, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012 (eMarketer, July 2008). ImpreMedia is serving this growing voter population with its Voto Latino 2008 initiative, a robust multi-platform strategy covering the election in print, online and on mobile devices, and focusing on key issues as prioritized by the Hispanic community: election news, events, and voter education (www.votolatino2008.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month.

“MySpace is thrilled to once again team up with impreMedia to serve this influential, growing audience,” said Lee Brenner, Director of MySpace IMPACT. “Providing the Hispanic community with Spanish-language translation of the Presidential Debates in real-time is an important part of MyDebates.org. We want to do everything possible to encourage Hispanic voters to participate in the elections in an informed manner.”

MyDebates.org is part of the IMPACT channel, MySpace’s hub for social and civic engagement, designed to empower MySpace users to make a difference in the world and to allow politicians, non-profits, and civic organizations to connect with MySpace’s global audience. “

The Kaiser Family Foundation and Univision Communications Inc, the nation’s leading Spanish-language media company today unveiled “SOY…” (”I AM…”), a groundbreaking Spanish-language media campaign featuring the personal stories of a diverse group of Latinos living with HIV and the people who love them. The campaign was previewed today for approximately 3,000 members of the HIV/AIDS community during the opening plenary session of the 2008 United States Conference on AIDS (USCA) in Fort Lauderdale, Florida. SOY… will debut nationally on Univision network and radio in conjunction with National Latino AIDS Awareness Day (NLAAD) on October 15th and continue throughout 2009.

For the first time in a national media campaign, SOY… profiles HIV-positive Latinos and their loved ones speaking openly about subjects not commonly discussed in Hispanic households. Campaign participants range in age from two teenage sisters (one positive, one negative) from Los Angeles to a 77-year-old grandmother in Puerto Rico and her daughter in Miami who has been living with HIV for more than ten years.

Developed by Univision and the Kaiser Family Foundation, SOY… includes 12 original public service ads (PSAs) each in television and radio formats and Spanish-language HIV/AIDS information and resources available online through a dedicated website (www.univision.com Uniclave: SIDA) and via a toll-free Spanish-language hotline (1-866-TU-SALUD). The campaign was developed as part of Enterate del VIH y SIDA! (Get the Facts about HIV and AIDS!), a long-standing public information partnership established in 2001 between Univision and the Kaiser Family Foundation to provide culturally relevant Spanish-language information and resources about HIV/AIDS.

“Univision has enjoyed a long-standing partnership with the Kaiser Family Foundation, building on Univision’s legacy of informing and empowering our audience,” said Ivelisse Estrada, senior vice president, Corporate and Community Relations for Univision Communications. “SOY… encourages families to openly discuss the topic of HIV/AIDS.”

“Despite its significant impact on the Latino community, AIDS is not discussed in many households,” said Tina Hoff, vice president and director of Entertainment Media Partnerships at the Kaiser Family Foundation. “By helping to personalize HIV/AIDS through the individuals who opened their lives for this campaign, SOY… seeks to break down the stigma that allows this disease to spread.”

Emmy-winning Univision journalist, Teresa Rodriguez, previewed SOY… today at USCA during a special plenary session examining the AIDS crisis facing U.S. Latinos. As part of the session, SOY… participants “Dee” and “Milagros” were joined by Dr. Carmen Zorrilla, an HIV-specialist OB-GYN at the University Hospital in Puerto Rico, and Guillermo Chacon of the Latino Commission on AIDS for an intimate discussion of the importance of speaking openly about HIV with family and loved ones, in schools, at churches and throughout the Latino community.

SOY… is an official media component of NLAAD. Univision and Kaiser are working with the Latino Commission on AIDS and the National Alliance of State and Territorial AIDS Directors (NASTAD) to distribute HIV/AIDS information resources and SOY… programming materials to community organizations, state and local health departments and local clinics across the country.

About HIV/AIDS and U.S. Latinos
Of the approximately 1.2 million people living with HIV/AIDS in the United States, about 200,000 are Latino. Latinos have been disproportionately affected by HIV/AIDS, accounting for 19 percent of AIDS cases diagnosed in 2006 while comprising only 15 percent of the U.S. population. Latinos are testing positive for HIV, being diagnosed with AIDS and dying from the disease at higher rates than whites in the United States. As the largest and fastest growing ethnic minority group in the United States, addressing the impact of HIV/AIDS in the Latino community takes on increased importance in efforts to improve the nation’s health.”

/PRNewswire-USNewswire/ — The Republican National Committee (RNC) today announced that its Spanish-language radio advertisement, titled “Commitment v. Rhetoric,” will begin running in Las Vegas, Nevada, on Wednesday, September 17, 2008. The radio ad highlights Barack Obama’s lack of leadership in defending the interests of the Latino community, while John McCain has consistently taken on the difficult issues facing America.

(Logo: www.newscom.com/cgi-bin/prnh/20080519/RNCLOGO )

To listen to the RNC’s new radio ad, click here: www.youtube.com/watch?v=b70Esj-C83w

:60 Radio Advertisement

Title: “Commitment V. Rhetoric”

How do you know someone is a friend?

You know because they stand up and defend you when it is hard.

When Hispanics needed a friend in Congress during the immigration debate… Who stood up? Who spoke out?

John McCain.

Senator McCain worked with Republicans and Democrats alike to form immigration legislation.

And while the bill didn’t pass, only McCain demonstrated a real commitment to reforming immigration in a way that honored our laws as well as our immigrants and traditions.

And Barack Obama?

Obama did not stand up. Obama did not speak out. And when the time came for him to do the right thing, he did not.

Obama supported measures designed to insert a deadly “poison pill” to kill the immigration legislation.

If Obama didn’t even have the courage to stand up for immigrants, how can he claim to have the strength to change the way Washington works?

John McCain is ready to lead. Barack Obama is not.

Paid for by the Republican National Committee.
310 First Street SE, Washington, D.C. 20003 - (202) 863-8500 - www.gop.com

Authorized by McCain-Palin 2008
“

Quimica.ES, a new Spanish-language internet platform offering scientific information and business news from the chemical, analytics and pharma industries, has now gone online. Containing all the latest R&D and business news, online presentations of innovative products and a comprehensive and searchable knowledge base, Chemie.DE Information Service GmbH’s latest addition to its portfolio of industry portals is set to become the leading resource for chemistry-related industry information throughout the Spanish-speaking world.

Despite the size and importance of Spain and the Hispanic countries of Central and South America, these regions have lacked a unified Spanish-language internet portal for comprehensive industry news and information related to chemistry. Quimica.ES (quimica is the Spanish word for chemistry) now fills this gap, setting standards with respect to both range of functions and ease of use. All information items on Quimica.ES can be printed, downloaded as PDF files or recommended to colleagues. Manufacturers and service providers can be contacted by means of a mere mouse click.

The Buyer’s Guide contains about 1,600 companies and organisations, providing users with contact information, product spectrums and company profiles. The Product Gallery enables advertisers to present individual products and instruments, catalogues or services and to communicate with potential buyers of analytics, laboratory and manufacturing equipment.

Industry news is updated on a daily basis, offering insight into new developments in science and business. The free Quimica.ES newsletter is regularly delivered to subscribers via e-mail.

The interactive Encyclopedia of Chemistry is a comprehensive source of information on chemistry and related disciplines, defining more than 25,000 scientific terms in Spanish.

“Latin America and Spain are home to extensive chemical, analytics and pharma industries that can now call upon a common Spanish language information portal, Quimica.ES,” commented Stefan Knecht, Managing Director of Chemie.DE. “The portal enables us to address an entirely new target group of professionals who will benefit from the business and scientific information, staying up-to-date on all the latest developments in their industries. Quimica.ES also extends our industry portals’ range of languages, adding Spanish to English and German.”

Chemie.DE can look back on more than ten years of experience in successfully developing and running industry portals for the chemical and biotech industries.

Quimica.ES is available via www.Quimica.ES free of charge.

About Chemie.DE
Chemie.DE Information Service GmbH is a leading provider of information services and software solutions for the chemical, biotech and pharmaceutical industry in Europe. Chemie.DE offers efficient and structured access to daily news for the industry. For ten years, Chemie.DE disseminates company and product information around the globe through its information portals, newsletters and news channels. “

DIRECTV, Inc., provider of the nation’s leading satellite television service, is offering DIRECTV Más customers a look back at the golden era of Mexican cinema with the launch today of Cine Nostalgia, a new 24-hour exclusive classic Mexican cinema channel.

Airing on DIRECTV Más, DIRECTV’s Spanish and English-language programming service, Cine Nostalgia provides viewers with the best of Mexican cinema classic films and documentaries depicting life in Mexico during the twentieth century. Cine Nostalgia is now available nationwide on DIRECTV Más channel 424.

Cine Nostalgia offers the largest, most comprehensive library of top-rated films from the golden era of Mexican cinema, with several generations of favorite actors from Mexico and Latin America. The channel’s 24-hour programming showcases a variety of series such as “The Mexican Revolution,” “Comedy Wagon” and “Divas of the Tropics.”

The channel offers 45 different films every week, five new releases in prime time, and various documentary series including “Great Moments of Our Cinema,” “Great Moments of Our History” and “Great Music Moments,” as well as movie star biographies and historical moments of Mexico and the world. Cinema Nostalgia’s video library showcases mythical figures who have become some of the best film stars of several generations in Spanish cinema in Mexico and Latin America.

The channel pays tribute to the actors and actresses most representative of the 30’s, 40’s, 50’s and 60’s including Cantinflas, Pedro Infante and Maria Flex, the best of nostalgic movies that are now considered classic films. Cine Nostalgia also offers twelve daily programming blocks with different genres of films including dramas, comedies, music and action.

“DIRECTV Más is proud to partner with Cine Nostalgia to offer classic Mexican films & documentaries with exceptional cinematography that today is still considered superior film making,” said John de Armas, vice president, WORLDDIRECT, Inc. “No other Spanish-language content provider can offer this experience. The addition of Cine Nostalgia to DIRECTV’s Spanish and English programming packages gives the U.S. Latino community an exclusive and memorable television experience.”

Cine Nostalgia CEO, Carlos Vasallo said, “Cine Nostalgia is aimed at a specific segment of the market – the viewer who craves nostalgic cinema that creates feelings of longing, joy, sadness or love, led by the memory of people, places, and eras in Mexico that have filled their lives with importance and meaning. Cine Nostalgia is also aimed at the next future generation of viewers that have heard so much about the golden age of Mexican film, but have not had chance to experience it.””

Azteca America Network and Fundacion Azteca America congratulate Chairman Luis J. Echarte on his successful participation in the Corporate America summit hosted by Congressional Hispanic Caucus Institute (CHCI) Chairman and Congressman Joe Baca as part of the organization’s Public Policy Conference this week. The panel was entitled Spanish-Language Media Companies: A New Source of Latino Empowerment During the 2008 Presidential Elections.
“In contrast to other media companies, we are a grass roots organization built from the bottom up with local businesspeople across the nation to achieve network coverage,” said Mr. Echarte.
Highlights of the participation included the activities of Fundacion Azteca America in support of the Latino community. A brief video outlined the work that Fundacion Azteca America has done to promote political engagement, including partnerships with Voto Latino and a special community leader news segment called Issues: Caras y Voces, with guests including Arizona Senator and Presidential Candidate John McCain, California Governor Arnold Schwarzenegger, Congressman Xavier Becerra and Senator Harry Reid.
Also highlighted was the foundation’s public service announcement campaign in favor of political engagement, featuring state governors, members of Congress, community leaders and on-screen personalities. And through its website, Fundacion Azteca America has given the community the opportunity to register to vote online.
“The step that the Latino community is lacking is the ability to convert street demonstrations into political action. The problem in some of the cases is that many of the demonstrators were not registered or eligible to vote,” said Mr. Echarte. “Our goal is to convert demonstrators to voters.”
During the spring of 2008, Fundacion Azteca America organized a State of Latinos issues forum: the Agenda Latina 2008, in the city of Denver. The event consisted of a successful town hall meeting with the participation of Governor Bill Ritter, U.S. Senator Ken Salazar and representatives from Voto Latino, National Association Latino Elected and Appointed Officials, Congressional Hispanic Leadership Institute, Republican National Hispanic Assembly, NDN, Labor Council for Latin American Advancement, National Council of La Raza and Southwest Voter Registration Education Project.
The goal of the town hall was to discuss issues of importance to the Latino community such as the economy, health, education and immigrant rights. The underlying current throughout the program was the importance of the Latino vote and the need to exercise that vote.
Phase two of this forum will take place in Washington D.C. on Sept. 23 with the release of the findings and action steps from the Denver town hall in a white paper created by the University of Denver.
The CHCI summit also included participation by Univision CEO Joe Uva, Telemundo President Don Browne, Azteca America Washington Correspondent Armando Guzman, National Council of La Raza President Janet Murguia, Comcast Foundation Vice President Susan Gonzales, Telemundo Co-Anchor Jose Diaz Balart and Univision Anchor Maria Elena Salinas.
“