News (Noticias) Tagged ‘SiTV’

Shawn Marshall joins as President of GlobalHue Africanic
- Jacqueline B. Reynolds is Executive Vice President - Multi-Connect
Marketing
- Jeanne Vaughn, Ph.D. is Senior Vice President/Director of Planning -
GlobalHue Latino
- Nation's largest multicultural agency continues to experience
exponential growth throughout the country; 90 new hires have joined
GlobalHue since January

Despite high gas prices and the never-ending mortgage crises, GlobalHue has retained its stature as the No. 1 multicultural marketing communications agency in the country. Still experiencing unprecedented growth in a “down” economy, GlobalHue announced today the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President - Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.

“Some of the most respected and creative minds in our industry call Shawn, Jacqueline and Jeanne innovators and fearless, creative thinkers,” said Don Coleman, Chairman of GlobalHue. “We are very excited for them to join our teams. All bring an added depth and breadth of experience - Shawn in the areas of integrated marketing and business development, Jacqueline in public relations and Jeanne in strategic planning - that will strengthen and complement our already extremely strong senior staff.”

GlobalHue continues to experience exponential growth. Since January, the agency added 90 new hires to its offices throughout the U.S.

Marshall has more than 17 years of experience in the United States and Latin America in the areas of consumer marketing, trade marketing, mobile marketing, sales, business development and finance. Prior to joining GlobalHue he was Vice President-Multicultural Marketing and Sales for Vibes Media, a pioneer and leader in Mobile Marketing. He also held senior marketing positions at Bally Total Fitness, Eastman Kodak, the Radio Advertising Bureau and The Walt Disney Company.

In his new position as President of GlobalHue Africanic, Marshall will lead all aspects of the agency’s African-American focused business unit while strategically positioning the agency and its products and services for growth and innovation. He also will be responsible for developing and implementing GlobalHue Africanic plans that are seamlessly integrated with other GlobalHue business units.

Reynolds has more than 20 years of experience in strategic communications, media relations and consumer strategies affairs programs. Prior to joining Multi-Connect Marketing, she was Vice President, Marketing at SiTV, the first and only Hispanic television network in English. Reynolds, who is fluent in Spanish, also spent 10 years at The Coca-Cola Company. Prior to that, she was a Vice President at Casanova Pendrill Inc., the third largest Hispanic advertising firm in the U.S.

In her new role at Multi-Connect Marketing, Reynolds is responsible for working with executive management to develop and disseminate the company’s key messages, and oversee all facets of GlobalHue’s corporate communications efforts, which include media, internal employee communications and messaging, as well as corporate branding and reputation management.

Vaughn, who was based in Mexico for nearly 17 years, was hired by international agency TERAN|TBWA to introduce planning and implement strategic marketing. While there, her leadership resulted in several EFFIE, Cannes Lions, and Circulo Creativo awards. In addition, TERAN|TBWA was the first to win the “Agency of the Year” award for three consecutive years. She holds a doctorate in Latin American Literature from the University of California.

In Vaughn’s new position as Senior Vice President/Director of Planning for GlobalHue Latino, she will direct cross-functional strategy for all GlobalHue Latino clients. She also will design and implement strategic planning workshops and training programs aimed at helping clients solve their branding, marketing and strategic issues.

“Jeanne is an exemplary leader and has a terrific background in advertising and branding to the Hispanic market,” said Laura Marella, Vice Chairman of GlobalHue Latino. “Her expertise, innovation and skill stand out within our industry and I am thrilled to have Jeanne on my team.”

Allen Pugh, Vice Chairman of GlobalHue added, “By adding these three talented leaders to our group and growing our current team of outstanding professionals, GlobalHue will not only be the No. 1 Multicultural Agency, but also one of the top Marketing agencies in the U.S. Together, we will execute the GlobalHue vision while we provide world-class service to our clients and help grow their business.”

About GlobalHue

GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “Best in Class” by Adweek Magazine in 2007, the GlobalHue umbrella has four full-service communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, urban and youth consumers. The agencies have offices in New York, Detroit, Chicago, Dallas, Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.

Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients. In 2007, GlobalHue’s capitalized billings were $720 million.

Multi-Connect Marketing is the business unit that handles all PR, Events, Promotions, Grassroots, Entertainment, Content Development and Sports Marketing.

GlobalHue boasts several blue-chip clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Abbott Laboratories and Subway.

For more information, visit www.globalhue.com .

“

Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist.

I guess their logic fell in with those who insist that Spanish is dying out and the only way to attract young Hispanics is to add increasingly larger doses of English. You know, you hear it from the SiTV crowd all the time. They keep hoping that if they say it loud enough, over and over, it will be true. It isn’t. “*

I want to write a reply to this, once I have sometime

Sí TV, the first media company combining community and content to inspire, empower, and entertain English-speaking Latinos, and Voto Latino, a leading, nonpartisan voter registration engagement organization, announced the results of “Crash the Parties,” a nationwide search for two young Latinos to cover the Democratic and Republican National Conventions as embedded reporters for Sí TV. “Crash the Parties” is the nation’s first multiplatform initiative encouraging American Latinos to take part in the election process through voting, voicing their opinions, and active convention participation. “*

Rick Sanchez is a Cuban-born correspondent and news anchor for CNN and CNN en Español. As one of the few Latino anchors on national news television, Sanchez has established himself as a seasoned journalist who has reported from war-torn Nicaragua, on the invasion of Grenada, and on the fall of Jean-Claude Duvalier’s regime in Haiti. In addition, Sanchez was a major part of CNN’s Peabody Award-winning coverage of Hurricane Katrina, during which he reported for eight continuous hours during live coverage. He received the distinguished journalist award from the American Medical Association and an Emmy for an autodocumentary series called Cuando salí de Cuba (When I left Cuba) chronicling his rise from Cuban immigrant to his position a major American news correspondent. Recently, he has joined with Latino organizations SiTV and Voto Latino to promote the Crash the Parties contest, which will allow two aspiring young Latino journalists to attend the Democratic and Republican national conventions while gaining valuable job-shadowing experience from Sanchez. “*

or two years, Low Luster League has been the scrappy underdog in the El Paso music scene known for its pop/punk style and broken instruments and for showing up late to its performances.

But now the trio has a shot at the big time, thanks to SiTV’s “Jammin’ 2″ reality show, which gives unsigned bands the chance to compete in a battle-of-the-bands-style contest as they are mentored by artists who are already familiar with becoming successful in the fickle music industry.”*

Sí TV has launched a joint venture with nonpartisan registration organization Voto Latino to further engage young Latinos in the Presidential election process.

“Crash the Parties” kicks off with a nationwide search for two young Latinos to cover the Democratic and Republican National Conventions as reporters for Sí TV, which targets young English-speaking Hispanics. Hopefuls can enter through May 6 at www.crashtheparties08.com, or at live events taking place in Chicago, Phoenix, Sacramento, San Diego and San Jose.”*

*From: http://www.multichannel.com
Traducido: usando Google o Altavista/Babel Fish

Bilingual portal QuePasa is relaunching with a new team and funding after virtually disappearing during years of management reshuffling, failed technology, few ads and near-insolvency.

QuePasa Corp. has signed an agreement with Jeff Valdez, creator of English-language cable channel SiTV, to become chairman and provide consulting services including web-based content, marketing and branding. Last week the company raised $7 million from existing shareholders and announced a new head of technology from dating site Match.com. “*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

The National Association of Latino Independent Producers (NALIP) and HBO(R) announce the 9th NALIP National Conference, co-chaired by producer Frida Torresblanco (PAN’S LABYRINTH) and playwright Elaine Romero (Secret Things). The Conference will be held March 7-9 in Dana Point, California. Online registration is available now at http://www.nalip.org/conference2008.

The theme for the 2008 Conference is “Sin Limites: Trends in Pan-Latino Cinema.” NALIP will bring together the best in Latino entertainment to spotlight the remarkable growth in cross-boundary and cross-cultural creations that have developed in the Latino media landscape. The box office success of PAN’S LABRYRINTH made in Spain by a Mexican filmmaker now living in the U.S., the 2007 Sundance breakaway film LA MISMA LUNA and LADRON QUE ROBA A LADRON, the high-grossing Spanish language release by U.S. Latino filmmaker Joe Menendez and Miami-based producers Panamax, combined with the export of “Betty La Fea” from Columbia in ABC’s “Ugly Betty” and the Cuban/Cuban-American experience examined in CBS’s “Cane” have drawn attention to the emergence of a true Pan-Latino aesthetic with global appeal. “The moment has arrived when barriers are being broken and art is becoming truly universal,” states co-chair Frida Torresblanco. “It’s exciting that the industry has truly put its eye on Latin talent. The cross-over is traveling in both directions: major filmmakers are curious to experience shooting in other countries, and foreign creators for the first time are seriously considered an important part of the industry.”

NALIP Conference 9 kicks off with a welcome cocktail reception hosted by HBO, followed by a screening of the Fox Searchlight film LA MISMA LUNA which is due out in theaters March 2008. The Conference program includes three days of engaging case studies, workshops and plenary on film, television and documentaries that have broken barriers, crossed borders and combined financial and cultural elements from Latino communities around the globe. The Conference will also showcase top Latino comedy, acting and music talents, feature prominent keynote speakers, and announce the 2008 ESTELA Awards cash grants which are endowed by the McDonalds Corporation and given to two filmmakers who are ascending quickly in the field.

Executives from HBO, Universal, SAG, CPB, Warner Bros., CBS, ABC, NBC, PBS and many others are scheduled to attend and participate. These professionals, who are interested in fostering independent Latina/o talent, represent the areas of producing, development and representation, funding, distribution and broadcasting. “Our national Conference every year is a wild ride for Latino filmmakers, “says co-chair Elaine Romero. “It’s kind of like, ‘get your business cards ready because you cannot network fast enough.’ NALIP gives Latino filmmakers and content producers the lift they need to soar quickly to higher levels in their professional work. Our programs instantaneously connect top leaders in the film and television industry with NALIP members at all stages of their careers. One of the most exciting things that happen at the Conference is that people find their teams, their future collaborators. Matches are made. Projects are born. NALIP stands by year-round like the mid- wife! The help does not end at the end of the Conference.” For a complete list of additional speakers, panels and keynotes please visit www.nalip.org/conference2008.

Concurrent with Conference 9 and with the support of the National Endowment for the Arts, NALIP presents the fourth Latino Media Market(TM). Thirty-two select feature production and development projects, documentary works-in-progress and reality television series ideas have been accepted to participate in a special executive meeting series. The Latino Media Market is designed to boost each producer’s project, so that producers can arrange financing and attract broadcast licenses. Live at the Conference, SiTV will give participants an opportunity to get their first break into the industry as the exclusive non-scripted television channel, hearing series and concept pitches. SiTV will award a $2,000 prize, plus a 4-month development option to the strongest series concept pitched at the Market.

NALIP will also hold a Loteria raffle with all of the proceeds going to one lucky Conference attendee in order to advance their project. “Everyone needs some cash to invest in a project or finish a short film, pay an editor or buy that piece of equipment,” says NALIP Executive Director Kathryn F. Galan. “This Loteria gives everyone in the community a chance to chip in and help a Latino filmmaker advance, plus you might be the lucky winner!” Second and third place prizes of software and equipment are also included.

About NALIP:

Founded in 1999 by a group of Latino producers, educators and media activists, NALIP’s mission is to promote the advancement, development and funding of Latino and Latina film and media arts in all genres. For the latest information about NALIP Conference 9, or to register online, go to www.nalip.org/conference2008. All those interested in exhibiting, please contact Conference Director, Octavio Marin at 310.395.8880.
The National Association of Latino Independent Producers”

Attention Unsigned Bands! Don’t let your big break pass you by, only one week left to sign up for Sí TV’s Jammin Battle of the Bands!

Gibson Guitars and Nacional Records have teamed up with Sí TV, so now on top of one lucky band winning $10,000, bands are now competing for a sponsorship by Gibson Guitars, a chance to meet Grammy-producing music legend Tomas Cookman, the opportunity to go to the Latin Alternative Music Conference AND be in the Jammin TV series! Whether you rock in English or roc en Espanol, you’ll have the chance to make your mark. “*

Si TV, America’s first and only media company to target the millions of 18-34-year old Latinos who prefer their entertainment in English, announced today the launch of a major new initiative that springs from the creation of two all-new community-based websites, entertainment.sitv.com/ and trends.sitv.com/. These sites provide the first content-based digital platform that delivers indie content tailored to young Latinos, while offering unprecedented opportunities for Latino artists and giving the advertising community a link to this high-growth demographic. Verizon Wireless, AOL Latino and Payless ShoeSource are among the strategic and advertising partners who are already demonstrating their commitment to the acculturated Latino population through integrated, multi-level partnerships with Si TV’s new digital initiative.

These websites are the first to deliver content created exclusively by and for the most dynamic demographic in America today, the Latino 18-34 segment, which is growing five times faster than total adults 18-34*. With 78% of English-dominant Latinos online** and 63% of young Latinos online four or more hours per day*** (81% of whom are acculturated and surf in English****), Si TV has identified an opportunity to bring the fresh content this demo craves to a mainstream audience.

“The launch of our new websites and related digital partnerships represents our company’s evolution from a cable/satellite network to a laser-focused media company with multiple distribution platforms and revenue streams. Reaching far beyond marketing the Si TV television network, our highly differentiated, content-based web strategy will offer young Latino adults unprecedented opportunities to be part of an online content-based community which creatively reflects the bicultural reality of their daily lives. For our business partners, Si TV’s entertaining, culturally-relevant content represents a bridge to build an important relationship with our coveted core audience by reaching them wherever they are, watching TV, online, or on the go,” says Michael Schwimmer, CEO of Si TV.

On the new Si TV sites, these engaged consumers will find a compelling alternative to the usual hit-driven culture, with cutting-edge, indie content about music, film, gaming, cars and more, as well as extensive video offerings from Si TV shows and talent. These robust social networking sites focus on content-creation and content-sharing, and allow users to create their own profiles, upload photos and blog. In addition, entertainment.sitv.com/ and trends.sitv.com/ offer consumers the rare opportunity to interact directly with emerging Latino artists across multiple platforms, including on on-air, online and mobile technology.

These new websites effectively create the world’s first digital talent incubator uniquely designed to give voice to and open doors for Latino artists and content creators across a wide spectrum of talents: musicians, songwriters, actors, comedians, deejays, athletes, writers, poets, models, performance artists and others. Artists can post profiles, videos and web links in a culturally relevant environment with a targeted, enthusiastic audience for their work.

“No longer do young Latino artists have to wait to be discovered — we encourage creative individuals to use our customized platform to build and grow their own community,” says Lisa Black, Senior Vice President of Digital Media for Si TV. “We created these sites with the unique characteristics of our audience in mind — their passion, their engagement, their connection to the culture and each other. That’s why these sites are all about connecting and sharing, with a definite voice and creative aesthetic that benefit both the talent and the enthusiastic website user.”

Featured artists whose work generates extensive community response can be discovered and promoted by Si TV and the company’s network of sponsorship and strategic partners in on-air, online, and mobile campaigns and promotions. In this way, the advertising community enjoys access to an extraordinary new pool of truly authentic, relevant talent and voices. Si TV has already signed contracts with 150 emerging artists, and has launched significant, integrated campaigns using this talent base on behalf of advertising and strategic partners including Verizon Wireless, AOL Latino and Payless ShoeSource.

Si TV has already created spots and promotions for its advertising and strategic partners, pairing them with talented emerging Latino artists who are part of Si TV’s signed talent roster, generating an array of unique, organic branded entertainment opportunities, such as:

Si TV and Verizon Wireless teamed up in August in a talent search for a new Latino co-host of Verizon Wireless’ V CAST Video mobile entertainment service. Aspiring performers were invited to post their video auditions and profiles online at www.beonvcast.com/, where website visitors could then vote for their favorite candidates. The new V CAST host — Angie Jerez of Queens, NY — was just selected from among the top 10 vote-getters. Jerez makes her V CAST debut on November 8 when she interviews the hottest Latin artists on the green carpet at the 8th Annual Latin GRAMMY(R) Awards in Las Vegas.

Si TV joined forces with AOL Latino to launch a hub (entretenimiento.aol.com/television/sitv) where users can enjoy highlights from the hottest Si TV shows. In addition, AOL Latino helped promote Si TV’s “Jammin’,” a talent showcase for up-and-coming Latino bands. The bands were first discovered on Si TV’s unique user-generated community website, and voted on by passionate and opinionated sitv.com/ users. The winner, L.A.-based band Glory for the People, appears on Si TV’s flagship series, The Drop, during its new fall season.

For sponsor Payless ShoeSource, Si TV developed a customized, integrated beauty makeover sweepstakes featuring Carmen Palumbo, whose Si TV-owned website, luvcarmen.com/, dispenses dating advice and tips. The resulting 90-second spot gives a Si TV viewer a makeover with the help of Payless shoes and accessories. Using Payless product as the starting point, Carmen builds the ultimate “first date look” with a new hairstyle, makeup and wardrobe.

In addition, the network has completely revamped and relaunched its original website, sitv.com/, which will now focus exclusively on information about Si TV programming on the company’s linear TV channel, including schedules, talent bios and blogs, video clips, behind-the-scenes footage and other community tools. Also, trends.sitv.com/ will launch on October 29th.

About Si TV

Si TV is America’s first media company to reach the millions of 18-34-year-old Latinos who prefer their content in English and seek it across all platforms — including linear television, the Internet, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Si TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Si TV, please visit www.sitv.com/.

SOURCES *Claritas 2007, 2010 vs. 2000 **Pew Hispanic Center: Latinos Online, March 2007 ***New American Dimensions: New Generation Latino, April 2007, Latinos 13-35 ****2006 AOL Latino Hispanic Cyberstudy

“Dailymotion, the world’s largest independent video sharing site, and Sí TV, America’s first and only television network to target the millions of 18-34-year old Latinos who prefer their entertainment in English, today announced that Sí TV’s popular programming will now be available on the Dailymotion site. Additionally, Dailymotion will be the exclusive upload partner for the network’s innovative Flow and Tell program. Dailymotion’s global reach will extend the Latino-themed network’s growing audience, giving fans further opportunities for reviewing, posting, and promoting online media. The two companies will share in advertising revenues generated in connection with the content.

The agreement includes access to comedy, music, lifestyle and talk programming from Sí TV’s archived, current and future television broadcasts including the humorous mating game Dating Factory, starring Mario Lopez (Saved By the Bell, Pacific Blue, Animal Planet, Dancing with the Stars) and provocative co-host and former model Carmen Palumbo; music and lifestyle show The Drop, featuring live performances from the biggest names in pop and hip hop along with exclusive celebrity interviews and comedy programs such as Unacceptable Behavior and the Latino Laugh Festival: The Show.

Dailymotion will play a pivotal role in production of Sí TV’s Flow and Tell, which takes self expression to the next level by giving everyday people limitless opportunity to say whatever’s on their mind. Both Dailymotion users and broadcast viewers will be invited to contribute original content by uploading their deepest thoughts, angriest rants, most personal secrets, funniest jokes, and other user-generated videos to Dailymotion’s site and a selection will appear on Sí TV’s television network.

Sí TV clips will be programmed by Dailymotion’s creative managers to appear in the video site’s channels including Funny, Arts, Music and TV. The premium content will be included alongside original videos from Dailymotion’s MotionMaker program for the creative community. This will enable even higher visibility for both the licensed and MotionMaker content, presenting excellent opportunities for MotionMakers to be “discovered” by audiences around the world.

“We’re happy to enter into this relationship with Sí TV, a company that shares our commitment to encouraging creativity, two-way dialogue and freedom of expression,” said Mark Zaleski, executive chairman of Dailymotion. “We believe that Sí TV, Dailymotion and our creative community will all benefit greatly from the addition of these new programs.”

“Since Sí TV’s launch, we have been dedicated to creating and delivering an engaging, interactive experience to our audience,” commented Lisa Black, senior vice president, digital media for Sí TV. “We believe this partnership with Dailymotion will not only further that goal, but also allow us to expose entirely new audiences to our unique brand of culturally-relevant programming.”

About Dailymotion:
A top 50 website worldwide (source: Alexa), Dailymotion is the world’s largest independent provider of premium user generated and licensed online video entertainment. Every day, 15,000 new videos are uploaded into Dailymotion’s global network of localized video entertainment sites, where a programming team turns the user generated and licensed content into a high quality, entertainment experience for the 3 million daily visitors. Using the most advanced technology for both users and content creators, Dailymotion provides a high quality video in a fast, easy to use Web site that also automatically filters infringing material (soon to be released). Dailymotion’s mission is to provide the best possible entertainment experience for users and the best business experience for content owners. For more information, visit www.dailymotion.com.

About Sí TV:
Sí TV is America’s first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms–including linear television, online, video-on-demand and wireless devices. Sí TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Sí TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Sí TV, please visit

“The Congressional Hispanic Caucus Institute (CHCI) today announced Carlos Mencia and Cheech Marin will appear at its annual Reyes of Comedy Night at the Warner Theatre in Washington, DC, on October 2, 2007. The Reyes of Comedy Night is part of CHCI’s 30th Annual Hispanic Heritage Month events, paying tribute to the contributions of Latinos and raising funds for its nationally recognized leadership development programs.

Carlos Mencia, host of Comedy Central’s Mind of Mencia, headlines a bill that includes legendary Latino comic and actor Cheech Marin as the host. Also appearing are Alex Reymundo of the Latin Kings of Comedy tour, Lisa Alvarado of NBC’s Last Comic Standing, and Kiki Melendez, creator of the “Hot Tamales Live” all-female variety show.

“The Reyes of Comedy Night features the best Latino talent from around the nation and is a highlight of CHCI’s Hispanic Heritage Month events every year,” said Esther Aguilera, CHCI President and CEO. “Since 1978, CHCI has helped develop the next generation of Latino leaders and Reyes of Comedy Night supports that mission.”

Produced by Si TV and Anheuser-Busch, Reyes of Comedy Night is one of three CHCI events commemorating Hispanic Heritage Month. CHCI’s 2007 Public Policy Conference and 30th Annual Gala will be held at the Washington, DC, Convention Center from October 1-3, 2007.

About Congressional Hispanic Caucus Institute

Congressional Hispanic Caucus Institute (CHCI), a nonprofit and nonpartisan 501(c)(3) organization, provides leadership development programs and educational services to students and young emerging leaders. The CHCI Board of Directors is comprised of Hispanic Members of Congress, nonprofit leaders and corporate executives. For information call CHCI at (202) 543-1771 or visit www.chci.org/.

About Si TV

Si TV is the first English-language, Latino-themed network. Connecting with 18-34 year-old viewers, Si TV’s 60% original programming slate features hip and culturally-relevant shows including the latest in entertainment, music, lifestyle, comedy and independent films. The network launched in February 2004 and is available nationwide on Dish Network and in 13 million homes across the country on Cox, Comcast, Time Warner Cable, and Verizon, among others. For more information on Si TV, please visit www.sitv.com/. “

“Sí­ TV, America’s first and only television network to target the millions of 18–34-year old Latinos who prefer their entertainment in English, will celebrate Hispanic Heritage Month by launching its first ever public interest initiative, a campaign designed to encourage young Latinos to serve their communities by volunteering. The “Sí­ The Difference” campaign will include original promo spots featuring artist-activist La Bruja, whose compelling messages about the power of the individual will run throughout Hispanic Heritage Month on Sí­ TV and sitv.com.

Additionally, throughout the month Sí­ TV will air special Latin-themed episodes of Flow & Tell, the street-wise series that creates a true two-way dialogue with viewers by combining honest, passionate interviews with young Latinos and the hottest music videos. The Flow & Tell episodes will be packaged with additional tune-in promos promoting volunteerism.

Sí­ TV will highlight La Bruja, who performs frequently at schools, universities, hospitals, and community centers around the country, inspiring countless young girls through her program Latinas4Life””an initiative to empower Latino youth. For Sí­ TV, La Bruja has created a series of PSAs featuring spoken word performances that emphasize the power of doing something, whatever that might be, to give back to the community. The spots featuring La Bruja, intended to launch the “Si The Difference” campaign, will air on Sí­ TV and sitv.com throughout Hispanic Heritage Month.

Jacqueline B. Reynolds, Sí­ TV’s Vice President, Marketing, said, “La Bruja’s message is our message. We are all about inspiring and empowering young Latinos to express themselves and give back to their communities. In fact, our audience already has a tremendous degree of volunteerism.”

Recent research indicates that young Latinos are inclined to be active in their communities:

– 56% of Latinos ages 14-24 are actively involved in their community (vs. 19% of non-Latinos). Source: 2006 Latino Intelligence Report, The Intelligence Group.
– 64% of English-dominant Latino TV viewers ages 18-34 are willing to volunteer for a good cause. Source: Simmons NHCS/NCS Fall 2006 Full Year Survey.
– Latino volunteerism occurs first in the context of family and secondarily in the neighborhood and church as opposed to mainstream community-based organizations. Source: Oregon State University, Recruiting & Supporting Latino Volunteers, June 2000.

Additionally, throughout Hispanic Heritage Month, Sí­ TV will air special Latin-themed episodes of Flow & Tell, in which, young Latinos speak directly into the show’s camera to articulate their deepest thoughts, angriest rants, most personal secrets, long-held opinions, funniest jokes and silliest ideas. For the special Hispanic Heritage Month episodes, young Latinos will talk””honestly, passionately, even humorously””about a variety of topics that reflect what their Hispanic heritage means to them. Promos for the Flow & Tell episodes will also promote volunteerism.

During the first week of Hispanic Heritage Month, Sí­ TV will air daily Latin-themed episodes of Flow & Tell. Beginning on September 24, the episodes will then air only on Mondays. These special Hispanic Heritage Month episodes include (all air times 4:00 PM ET/PT):

Monday, September 17: “Being Bilingual”
Tuesday, September 18: “Latino Power”
Wednesday, September 19: “Growing Up Latino”
Thursday, September 20: “Latino Music”
Friday, September 21: “Las Divas”
Monday, September 24: “Boriqua Pride”
Monday, October 1: “Latinos: United or Divided?”

About Sí­ TV
Sí­ TV is America’s first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms””including linear television, online, video-on-demand and wireless devices. Sí­ TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Sí­ TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Sí­ TV, please visit www.sitv.com. “

“Si TV, the nations leading network targeting millions of 18-34-year old Latinos with compelling entertainment in English, announced today that it has partnered with Maria Perez-Brown and her production company, Dorado Entertainment, to develop and produce content for distribution across Si TVs diverse media platforms, including the linear network, broadband, VOD and mobile. Perez-Brown will commence immediately and will report to Si TV CEO Michael Schwimmer.

“Si TV is delighted to be working so closely with Maria Perez-Brown and Dorado Entertainment, and we look forward to a very exciting creative partnership,” says Schwimmer. “Besides being a highly accomplished creator and producer of award-winning television, Maria is a dynamic individual who truly understands our audience: young, acculturated Latinos.”

“Si TV has created an important new media company for a huge and underserved audience — an audience I know well and am truly passionate about,” added Perez-Brown. “Together we will create exceptional, breakout programming that is authentic and really speaks to our audience.”

Perez-Brown has a long list of impressive television credits in the Latino, non-Latino and youth categories, including the development of several drama and sitcom scripts for Touchstone Television. In 2006, Perez-Brown executive produced the 20th Anniversary of the Hispanic Heritage Awards from the Kennedy Center. The program aired on NBC in English and on Telemundo in Spanish. Most recently, she consulted with Latin American television networks Venevision, RCN and Televisa in the development and adaptation of their Spanish language formats for U.S. television audiences.

Perez-Brown was the creator and executive producer of Taina, a live-action comedy series for Nickelodeon about a 15-year-old Latina caught in between two cultures, her traditional Latino family and the contemporary world of her school and friends. Taina was named Best Childrens Series for 2002 by the Imagen Foundation and the National Council of La Raza.

As executive producer and creator, Perez-Brown launched the popular pre- school series Gullah Gullah Island, which was named one of the top 10 television shows for children by TV Guide. Gullah Gullah Island became a top- rated Nick Jr. series and was nominated for a Daytime Emmy Award. The series also garnered three Parents Choice Golden Awards, a National Association of Minorities in Cable Award and four NAACP Image Award nominations.

Perez-Brown has received an Annual Achievement in Television Award from the National Hispanic Academy of Media Arts and Sciences; the New York University Award for Outstanding and Dedicated Service to the Latino Community; and an Emmy nomination for producing Gullah Gullah Island. She also served as executive in charge of production for the Nickelodeon series The Mystery Files of Shelby Woo and the networks Peabody Award-winning campaign, The Big Help.

Born in Dorado, Puerto Rico, Perez-Brown earned a B.A. from Yale University and a law degree from New York University.

About Si TV

Si TV is Americas first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms-including linear television, online, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Si TVs cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Si TV, please visit

“Verizon Wireless, the leading wireless company with the most reliable wireless voice and data network, and Si TV, the first and only network to target the millions of Latinos who prefer their entertainment in English, announced today the launch of online auditions for a new Latin host of V CAST, Verizon Wireless’ consumer broadband multimedia service. The lucky — and talented — winner will have the opportunity to jet set around the country to the biggest Latino entertainment events, hitting the red carpet and interviewing celebrities for V CAST.

The search for the next Latin V CAST host is open to both men and women, ages 21 to 35, who are fully bilingual in English and Spanish and who have the lively personality to be a program host. To become the next Latin V CAST host, hopefuls can register on www.beonvcast.com and post their profiles, photos and audition videos through August 31. For interested participants without the equipment to upload their own videos, the companies are also holding two in-store auditions in California and New York. The California audition takes place on Saturday, August 4, between 9:00 a.m. and 5:00 p.m. at the Verizon Wireless Communications Store at 3170 E. Imperial Highway in Lynwood, Calif. The New York City audition will be held on Saturday, August 11, between 9:00 a.m. and 5:00 p.m. at the Verizon Wireless Communications Store at 581 Broadway in Soho.

Voting for the semi-finalists for the next Latin V CAST host is open to the public online at www.beonvcast.com through August 31. Verizon Wireless customers can also vote by sending the message “VOTE” to 8601. Standard messaging rates apply. Once the semi-finalists are decided by the voting, Verizon Wireless will select a panel of judges to determine the final winner. The winner will be announced at the end of September. For complete rules, visit www.beonvcast.com.

Verizon Wireless customers can also view the video submissions on V CAST on the Si TV channel in the Latino category. To get V CAST, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless

Verizon Wireless operates the nation’s most reliable wireless voice and data network, serving more than 62.1 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 67,000 employees nationwide. The company is a joint venture of Verizon Communications and Vodafone . Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Si TV

Si TV is America’s first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms — including linear television, online, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. For more information about Si TV, please visit www.sitv.com.”

“Consistent with its leadership in serving Americas young Latino audience, Si TV announced today that it will launch Si TV-HD in 2008, the first network to offer this nations large and growing Latino audience a 24/7 channel of compelling high-definition content designed for their tastes and lifestyle. The channel will be packed with high energy shows shot in original high-definition format, covering music, reality, comedy and other genres. Si TV has been preparing for this moment since the inception of the network in 2004, when it first began producing high-definition programming, creating to date more than 200 hours of original hi-def programming. Verizon FiOS TV, Verizons new fiber-optic television service, which currently operates in 10 states and already carries Si TV on its most widely distributed tier of service, expects to launch Si TV-HD in 2008.

Si TV’s target audience, the 18-34 bilingual and English-dominant Latino, is the primary engine powering the explosive growth of the U.S. Latino population, the largest and fastest growing ethnic group in America today. The acculturated Latino audience, for its part, controls the majority of the almost $900 billion of current U.S. Hispanic buying power, which is forecasted to surpass $1.2 trillion by 2010. Research also confirms the intuitive concept that this group of consumers spends the vast majority of its television viewing hours watching English-language programming, which is the basis for Si TV’s English-language programming format. Largely overlooked until now, however, is that young acculturated Latinos purchase large volumes of HDTV sets: more than one in three (35%) English-dominant Latino 18-34 TV viewers has HDTV, according to the Simmons NCS/NHCS Fall 2006 Adult Full Year Study.

“Young Latinos are a huge economic and political force in America today and they deserve ”” like every consumer ”” the ability to enjoy the benefits of high-definition television made by and for them,” said Michael Schwimmer, CEO of Si TV. “Si TV’s audience is a vibrant influence in our country, and it shouldn’t have to wait any longer for HDTV now that it’s become mainstream fare. Si TV was the first to serve the acculturated Latino audience with a dedicated network and we’ll be the first to provide Latinos the best in high-definition digital entertainment.”

Si TV is currently in production on two new high-definition series for 2008 that will exploit the benefits of the HD format. Past Port, in which young U.S. Latinos return to the countries of origin of their parents or grandparents, will feature scenic footage from a variety of stunning Latin American locations. Total Combat, a gritty reality series about a young Latino couple running a Mixed Martial Arts Fighting League, will bring the blood, sweat and in-your-face intensity of mixed martial arts vividly to life in high definition. Other new Si TV series for 2007-2008 ”” including Flow & Tell and Home Page ”” will also be shown in HD on Si TV-HD.

Si TV’s lively, authentic content-which the network produces specifically for its 18-34 acculturated Latino audience-lends itself well to the HD format. The network already features more than 200 hours of original programming that were shot in HD, including: The Drop, Unacceptable Behavior, The Rub, Dating Factory, and Latino Laugh Festival: The Show.

About Si TV

Si TV is America’s first media company to reach the millions of 18-34 year old Latinos who prefer their content in English and seek it across all platforms-including television, online, video-on-demand and wireless devices. Si TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Si TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Si TV, please visit

“ADVISORY for June 14, 6:30-9pm

WHAT:
Hispanic-Net will be sponsoring the first-ever media event to bring together Bay Area Latino industry thought leaders to discuss the latest trends in Latino media and entertainment. Panelists will include: Senior Executives from Univision Noticias 14, SiTV, Hewlett-Packard, SanDisk, Telephia, hi5, CloudLink and MiraThis. The panel will explore these questions:

– How are Latino consumers reacting and consuming to next generation media and content and how is it different than the past?
– How can media and entertainment companies be competitive with increasingly savvy and media hungry Latino populations across the US?
– What do Latinos want and how do they want it?
– What makes Latino consumers different when it comes to mobile, cable and advertising platforms?
- Five to 10 year what predictions could be made for Latino media and entertainment?

Media are invited to hear industry experts discuss the current and future landscape of media & entertainment for and by Latinos. Q&A to follow panel discussion. Drinks and appetizers provided by Hispanic-Net.

WHEN:
Thursday, June 14, 6:30pm – 9pm

WHERE:
Fenwick & West LLP, 801 California St., Mountain View, CA 94041. Parking is across the street and the networking and panel sessions will take place on the first floor.

WHY:
According to Marketing y Medios, the year 2007 is predicted to be a record breaking year for the advertising communitys commitment of $1.5 Billion to Spanish-language TV. But, the spending toward Hispanic programming is considerably lower compared to the percentage of the population that is Hispanic. TV as a key indicator represented about one-third of the $4.3 billion in Spanish-language ad sales for 2006, compared to $3.8 billion in 2005. Programming targeting Latinos is also on the rise. Is the tide turning? Hispanic-Net, in an effort to shed light on these trends and subsequent opportunities and challenges, has put together a best in class panel of Northern California’s Latino leaders to review the current and future of Latino Media & Entertainment.

Hispanic-Net takes a proactive role towards entrepreneurialism and seeks to illuminate the business issues affecting the Latino community at-large. Hispanic-net provides forums to educate, encourage, stimulate networking opportunities, and to ultimately strengthen Hispanic Entrepreneurship on a national level. This event is co-presented by NALIP National Association of Latino Independent Producers.

PANELISTS confirmed:

– Carlos Montalvo, VP of Worldwide Marketing and Services, HP
– Maura Donohue, Univision Noticias 14
– Ed Leon, Senior Vice President, SiTV
– Pedro Vargas, Director, Mobile Entertainment, SanDisk
– Ramu Yalamanchi, Founder & CEO, hi5
– Richard Wood, Vice President, Telephia
– Salvador Castaneda, CIO, CloudLink
– Ralph Garvin, CEO, MiraThis

Registration / RSVP: Members of the media: free. Please email Kristan Almgren: Kristan@grupoentrada.com. Online Pre-registration: Hispanic-Net Members $15/ Non-members $20; Hispanic-Net Charter Members Free. hispanic-net-jun2007.eventbrite.com/
At door: Hispanic-Net Members $20/ Non-members $25. For media inquiries, please contact Kristan Almgren: 650 814-1273.

For more information on sponsoring organizations:
About Hispanic-Net: www.hispanic-net.org
About Panel Moderator: www.grupoentrada.com
About NALIP:

“Soapbox Mobile announced today that Sí­ TV — America’s first and only television network to target the millions of 18–34-year-old Latinos who prefer their entertainment in English — has selected Soapbox Mobile as their mobile marketing partner. Soapbox will work with Sí­ TV to develop on-air mobile promotions and sweepstakes, programming alerts and unique content that ties into the network’s programming.

“Sí­ TV offers a pathway to a fast-growing yet elusive consumer demographic: young, acculturated Latinos who want authentic, relevant programming that reflects their multicultural heritage,” says Vladimir Edelman, CEO of Soapbox Mobile. ”Our partnership will enable us to serve an audience that is at the forefront of mobile data consumption – and which to-date has been significantly underserved by the mobile content market.”

According to Yankelovich Inc., more than half 56% of Latinos 16-25 own a cell phone - 64% of those use text messaging and 39% have Web-enabled phones. As the largest ethnic group in the United States, Latinos are big buyers of mobile entertainment and high users of mobile data. According to M:Metrics, Latino subscribers typically purchase downloadable mobile content like games, ringtones, and graphics at twice the rate of that of the U.S. market average.

“As a leading provider of digital entertainment content for young Latinos, we provide our audience with opportunities to connect, create, be heard and discover cutting edge Latino-themed content,” said Lisa Black, Sí­ TV’s senior vice president of digital media. “Mobile provides an immediate response mechanism for viewers to interact with our programming. Soapbox understands how to maximize this value and we are thrilled to work with them.”

About Soapbox Mobile

Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Sí­ TV

Sí­ TV is America’s first media company to reach the millions of 18-34-year-old Latinos who prefer their content in English and seek it across all platforms””including linear television, the Internet, video-on-demand and wireless devices. Sí­ TV offers authentic, relevant content and a 60% original programming slate that ranges from outrageous comedy to music, independent movies, lifestyle and talk. The network is available nationwide on Dish Network, and in more than 200 cities and communities across America, including New York, Los Angeles, Chicago, Dallas, Houston, Detroit, Denver, San Antonio and Las Vegas. Sí­ TV’s cable and telco affiliates include AT&T, Cox, Comcast, Insight, Qwest, Time Warner Cable and Verizon, among others. For more information about Sí­ TV, please visit www.sitv.com. Contact for Sí­ TV: Jenny Snegaroff, 310-474-7717,

“The National Association of Latino Independent Producers NALIP and HBO® announce the 8th Annual NALIP Conference, Media on the Move: Power for Independents co-chaired by documentary filmmaker Evangeline Griego, Spike TV Executive VP Pancho Mansfield and Fox VP of Emerging Markets Rick Ramirez. The Conference will be held March 8-11 in Newport Beach, California. Online registration available at www.nalip.org.

NALIP brings together the Latino media field to examine all aspects of the mobile media revolution. Film, television and on-line content is rapidly changing the way producers work, sell themselves, and exhibit or distribute their projects. Conference co-chair Rick Ramirez states, “Mobile technology gives consumers the power to personalize their content. This new distribution platform has spurred the creation of new mobile channels and other options which should present interesting opportunities for independent producers.” NALIP will look at strategies for conquering this medium through professional development seminars, keynote speakers, a new technology lab and many networking opportunities.

On March 10th, NALIP will honor Latino Media luminaries at their annual Awards Gala. “Our honorees have made a tremendous impact on our global culture,” says co-chair Evangeline Griego, “it is a privilege for NALIP to have the opportunity to honor these individuals.”

Lifetime Achievement Award in Producing, George A. Romero DAWN OF THE
DEAD, NIGHT OF THE LIVING DEAD

Lifetime Achievement Award in Advocacy, Edward James Olmos HBO Films
WALKOUT, “Battlestar Galactica”

Outstanding Achievement Award, visionary producers of the ABC television
series “Ugly Betty”

ESTELA Award, McDonalds will present one rising Latino documentary
director and one rising Latino feature filmmaker a $7,500 cash grant that
recognizes their work, creativity and vision.

Executives from HBO, Universal, CBS, Google and many others are scheduled to attend and participate. These executives represent areas of producing, development and funding, distribution and broadcasting, as well as management and representation. Co-chair Pancho Mansfield states, “NALIP is an excellent forum for aspiring and established filmmakers to network with decision makers and further their craft with insight from some of the brightest minds in the entertainment industry.” A complete list of additional speakers, panels and keynotes available at www.nalip.org.

Concurrent with Conference 8 and with the support of the National Endowment for the Arts, NALIP presents the third Latino Media MarketTM. Thirty-two select feature production and development projects, documentary works-in-progress and reality television series ideas will be accepted to participate in a special executive meeting series designed to advance each producers project, arrange financing and attract broadcast licenses. SiTV will return as the exclusive non-scripted television channel taking series concept pitches and will award a $2,000 prize, plus 4-month development option to the strongest series concept pitched at the Market.

NALIP will also hold a special Loteria with all proceeds going to one lucky Conference attendee in order to advance their project. “Nothing makes us happier at NALIP,” says NALIP Executive Director Kathryn F. Galan, “than giving filmmakers money. Our Loteria winner leaves Conference 8 with a fund to buy some equipment, pay their editor, option a story or hire a writer. What could be a better cap on the weekend?”"

“Recognizing the growing Latino indie rock scene, Sí­ TV launched an innovative multi-platform series, Jammin’ on Sundays at 10:00 p.m. PST and EST. The 30-minute program highlights the dreams, struggles and triumphs of talented up-and-coming rock bands and pairs them with rock legends, Joan Jett, Los Lobos, and John Densmore from The Doors. This intimate portrait of young musicians is Sí­ TV’s first series to combine multiple distribution platforms including on-air, broadband, VOD and mobile.

“We understand that not all young Latinos identify with hip hop or reggaeton, preferring rock instead. Jammin’ connects aspiring bands with established musicians who mentor and take them under their wing,” said Ed Leon, SVP of programming and production of Sí­ TV. “It turns a simple meeting between an unsigned band and their idols into the opportunity of a lifetime.”

In January, sitv.com will launch Jammin’: On Stage, an interactive user generated community site. Bands from across the country will have the opportunity to upload their video, build extensive profiles where users can vote and select the top three to perform at a music industry showcase.

“Our Jammin’ digital media initiative will leverage the power of community and social networking to give all indie bands the opportunity to build and interact with their audience,” said Lisa Black, SVP of digital media for Sí­ TV.”

“Comedy Jump Off, LLC in conjunction with Image Entertainment today announced its DVD release of Comedy Jump-Off: The Latino Connection to be released in stores nation-wide and online nationally on November 14, 2006.

The DVD is the first of a three part series. Don’t get caught with out the hilarious Comedy Jump-Off DVD. It is sure to be a knockout with audiences showcasing some of today’s most skilled upcoming Latino comedians.

In the tradition of the sketch and stand up comedy stylings of the Rat Pack, In Living Color and Def Comedy Jam, the Comedy Jump-Off DVD emerges as the new standard in live comedic performances for the multicultural marketplace. These live comedy events features the most talented male and female comedians of today. The cast sprinkles a mix of Sofrito, Cajun and Spice with comedy flavor that is decidedly Latino, African-American, Hip-Hop, American and Multicultural hilarious. Presenting characters that scale the edge of ethnicity, age, culture and reality, these comedians bring a raw, sophisticated and innovative approach, pushing performance boundaries. This DVD includes stand-up performances by Ruperto Vanderpool (BET’s Comic View; Carlito’s Way: Rise to Power; Pinero), Eric Nieves (NYPD Blue; Carlito’s Way: The Beginning; Pinero), Antman (aka Anthony Acosta), Mark Demayo (Laffapalooza Comedy Festival; 98.7 KISS FM’s “It’s Just Comedy”) Smokey (BET’s Comic View; It’s Showtime at the Apollo; Paper Soldiers), Mike Shawn, and Stephanie Ortiz (105.9FM’s La Kalle; SiTV’s StyleEyes) plus six side-splitting original sketch comedy segments (written & directed by Daniel Hastings) that will make you laugh till you fall to the floor.

“I felt that Latino American Comedians don’t really have their own “Vaudeville”, for them to perform, so I created The Comedy Jump Off to showcase their talent. And the performance was so good I was able to provide another vehicle for them to have on display their craft”, said Daniel Hasting, Co-Executive Producer and Director for Comedy Jump Off. Comedy Jump Off, LLC anticipates this to become widely viewed due to the aptitude of the content portrayed in this production. It is sure to embark a long line of many more projects to come for Comedy Jump Off, LLC. The DVD will be released in stores as of November 14, 2006 and in many online stores (Amazon.com; Movies.yahoo.com; Ebay.com and much more).”

“Showcasing the latest in personalized car styling trends, the
“Reggaeton” Grand Vitara offers innovative design and technology to appeal
to urban teens and young adults. Designed to be a fully operational DJ
station, the “Reggaeton” Grand Vitara features:
* 20-inch custom painted wheels and tires
* Custom interior painted trim on speaker rings and door panels
* Vinyl-wrapped exterior, featuring a map of the three hottest Reggaeton
locations (Miami, New York, San Juan, Puerto Rico)
* Rear swing-arm DJ recording table with double iPod(TM)(1) mixer
* In-dash touch screen video monitor with DVD player
* Vinyl-wrapped rear spare tire cover of Liz Hernandez of Power 106
* Interior LED lights and under car glow lights
* Lowered suspension
The eye-catching project vehicle recently was featured on the popular
SiTV television program, “The Drop.” For more information on the
“Reggaeton” Grand Vitara, consumers can visit http://www.sitvmedia.com.”