News (Noticias) Tagged ‘SiboneyUSA’

SiboneyUSA, a pioneer in Hispanic Communications, and Sedano’s Supermarkets, the largest chain of Hispanic supermarkets in South Florida, jointly announced that they will be parting ways this coming August. “We are proud to have been business partners with SiboneyUSA for the last ten years,” said Jose A. Herran, Sr., Vice President of Operations, “yet, as the company grows in a new direction, we wanted to partner with an agency who shares our same vision.”

SiboneyUSA helped create Sedano’s popular image with the tagline “El gusto es nuestro” and its accompanying jingle, a staple in Hispanic advertising among the South Florida community.

Jose M. Cubas, CEO and Chairman of SiboneyUSA added, “We have had the pleasure of standing by Sedano’s and playing an active role in the company’s growth during the last decade. As such, we wish our friends much continued success.”

Sedano’s Supermarket is the largest independently owned Hispanic supermarket chain in South Florida, with 30 stores in Miami-Dade, Broward and West Palm Beach. Founded in 1962, Sedano’s caters to South Florida’s booming Hispanic community with over 2,500 employees. The company is known for its excellent service to its customers, offering products and services to all, regardless of origin, at affordable and competitive prices.

SiboneyUSA is an award-winning, minority-owned full-service Hispanic integrated communications agency. Celebrating 55 years in business, the agency services its clients with offices in Miami and New York.”*

“Young, Hispanic adults are in for a fresh treat with the launch of new Colgate(R) Max Fresh(R) – BURST, with celebrity spokesperson Tito el Bambino, reggaeton’s latest sensation.

Reggaeton, with its fusion of reggae, merengue, hip-hop and other rhythms, is one of today’s most popular music genres among Hispanic youth, whether born abroad or in the US, Most reggaeton artists are young, including the Puerto Rican-born Tito, who is 25 years old.

“Once the doors opened for us, our dreams and energy exploded onto the scene,” Tito said, “We feel like the time is now to take action and realize our dreams.” He also states: “Colgate Max Fresh - BURST is the brushing experience that makes me feel ready for whatever comes my way. For me, it was a natural fit.”

Infused with 50% more breath strips, Colgate Max Fresh – BURST was developed to provide an extra burst of icy-cool flavor and freshness when you brush.

The national integrated marketing campaign will connect with Hispanic youth through multiple touch points, including traditional advertising (television, radio and print), promotions, grass roots events and public relations, as well as online and mobile marketing, a key strategy to reach this target. Also, attendees of this year’s Fiesta Broadway (in Los Angeles), the largest Hispanic event in the largest Hispanic market, will enjoy a special, customized Max Fresh interactive experience. Additionally, a dedicated website will include photos, music and footage showcasing the making of the television commercial, which was filmed on the beaches of Santo Domingo.

Over the past three years, the Max Fresh brand has enjoyed strong share growth in the Hispanic market. “From a marketing communications perspective, we’ve left no stone unturned”, says David Cardona, Marketing Manager, Hispanic Marketing for Colgate-Palmolive. “We understand that to reach the Hispanic youth market, we have to think out-of-the-box, and partnering with Tito is right on target”

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more information about Colgate’s global business, visit the Company’s website at www.colgate.com.

SIBONEYUSA is an award-winning, minority-owned full-service Integrated Hispanic communications agency, with more than 47 employees and offices in New York and Miami . Our agency serves key blue chip clients including Colgate Palmolive, MilkPEP, Gerber Baby Foods, Sedano’s Supermarkets and Blue Cross and Blue Shield of Florida, among others. SIBONEYUSA is affiliated with The Interpublic Group of Companies, Inc. “

“Hispanic moms nationwide are learning more about the importance of making good beverage choices for their children and families largely due to the Milk Processor Education Programs latest campaign. New television advertising, created by SiboneyUSA, targeting the Hispanic audience, was launched earlier this month.

The campaign was created to communicate to Hispanics the importance of drinking 3 glasses of low-fat milk a day. The advertising features two 30 second executions and utilizes Hispanic talent to encourage moms to give their kids 3 glasses of low-fat milk per day. The commercials emphasize that low- fat milk is equal in nutritional value to whole milk and has been shown to help kids grow healthy, strong, and in shape as well as provide nine essential vitamins and minerals including calcium, protein, potassium, phosphorous, and vitamins A, B12, and D. Titled “Flamenco” and “Superhero”, these ads touch on the value system of Hispanic households and the aspirations of their children. The ads will air in spot markets on Univision, Telefutura, Telemundo, Azteca, and be seen year-round.

In support of the television advertising, MilkPEP also launched a PSA featuring Dr. Aliza Lifshitz, touting the importance of making good beverage choices, as well as the latest Hispanic got milk? milk mustache celebrity. As a role model for Hispanic moms, TV personality and anchor of Telemundos “Al Rojo Vivo,” Maria Celeste Arraras, is featured in a print ad, scheduled to run in key Hispanic national womens titles, echoing how important it is to give your kids 3 glasses of low-fat milk daily. Dr. Aliza, the nationally known and trusted Latina MD continues her partnership with the Milk Processor Education Progam for a third year in an effort to remind moms to serve their kids milk. The 2424leche.com website has been re-vamped to include essential information for Hispanics on the importance of wisely selecting the beverages they consume.

The Milk Processor Education Program Milk PEP, Washington, D.C., is funded by the nations milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.thinkaboutyourdrink.com/. The tagline “got milk?”R was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

SIBONEYUSA is an award-winning, minority-owned full-service Integrated Hispanic communications agency, our agency serves key blue chip clients including Colgate Palmolive, MilkPEP, Sedanos Supermarkets and Blue Cross and Blue Shield of Florida, among others, with offices in New York and Miami. SIBONEYUSA is affiliated with The Interpublic Group of Companies, Inc.
Website: http://www.siboneyusa.net/
Website: http://2424leche.com/
Website: http://www.thinkaboutyourdrink.com/ “