News (Noticias) Tagged ‘Selecciones’

Selecciones, the world’s best-selling Spanish-language magazine, celebrates Hispanic Heritage Month by honoring the achievements of young Latinos in its special annual issue, “Generation Latino: Young Hispanics Who Are Inspiring the World.” The issue features the extraordinary stories of five Hispanic teens and their accomplishments and contributions to their communities. The magazine’s signature franchise issue will hit newsstands September 23.

Now in its third year, “Generation Latino” pays tribute to Christian Rodriguez (Arizona), Regina Menda (Florida), Kathryn Cordova (California), Justin Alejandro (Texas) and Carolyn Gonzalez (New York) — five young Hispanics who are making it their mission to inspire and impact their communities through different areas of leadership. They have been selected from hundreds of entries nationwide.

“These young Latinos have overcome significant obstacles to become examples of personal growth and hope. Through their perseverance and commitment they are making their mark and inspiring a whole generation,” says Selecciones editor-in-chief, Genevieve Marlin-Fernandez. “‘Generation Latino’ celebrates their personal triumphs and achievements as they truly represent the future generation of Latinos in the U.S.”

In celebration of Hispanic Heritage Month, Selecciones will recognize these five extraordinary young Latinos at a special VIP event hosted by Editor-in-Chief, Genevieve Marlin-Fernandez, and sponsored by State Farm.

Other features in the latest issue of Selecciones include:

- Palabras de Aliento: Cómo comunicarse bien con los niños. Lo que debe decirle a sus hijos y lo que no. (Words of courage: How to communícate well with children. What you can and can’t say to your kids).

- Y el Pulitzer va … a la República Dominicana. Entrevista con Junot Díaz, el premio Pulitzer de este año. (And the Pulitzer goes to … .Dominican Republic. Interview wth Junot Diaz, this year’s Pulitzer-award winner)

About Selecciones:
Selecciones is the world’s leading Spanish-language magazine, with editions in 20 countries. Selecciones embodies the Reader’s Digest “Life Well Shared” message, providing content that is practical, informative and inspirational while celebrating the diversity of the Hispanic experience. The U.S. edition of Selecciones has a circulation of 375,000 with a readership of 2.6 million. Selecciones is published by The Reader’s Digest Association, Inc. “

Selecciones, the world’s best-selling Spanish-language magazine, joins the American Heart Association’s (AHA) Go Red For Women and Macy’s, one of the nation’s largest retailers, in a multi-platform awareness program, Go Red de Corazón, to alert Hispanic women to the threat of heart disease. Together, they will honor Silvia Gallegos, a heart-health advocate who is making a difference and working to improve heart health in her community, on June 19 in Miami, with Lili Estefan, host of Univision’s popular show, “El Gordo y la Flaca.”

Research shows that only 29 percent of Hispanic women know that heart disease is their No. 1 killer in the United States. “That’s why the program hopes to educate Hispanic women about heart disease and empower them to take action to reduce their personal risk, said Go Red For Women national spokesperson Ileana L. Piña, MD, Professor of Medicine,/Cardiology/Heart Failure-Transplantation and Veterans Administration Quality Scholar at Case Western Reserve. “In our world, we take care of everyone else because our families are the focal point. But we have to begin to care for ourselves, so we can be there for the ones we love.”

The heart-health advocate honoree, Gallegos, helps send that message to Latina women in her community. She is manager of the community health department at the Dallas Concilio of Hispanic Service Organizations. She has worked tirelessly in the Hispanic community in Dallas for more than 25 years on health issues, and now focuses on educating parents about heart health, the correlation between childhood obesity and the development of type-2 diabetes in children, and how to prevent and control both. Her grassroots health program includes exercise groups; screenings for glucose, cholesterol, blood pressure, waist circumference and Body Mass Index (BMI); and classes on healthy living. Thanks to her dedicated efforts to promote the benefits of regular activity, a key component of heart health, more than 500 participants walk together each week in more than 25 groups in the Dallas area.

Additional program elements of Go Red de Corazón include:

* Radio media tour with Selecciones editor Genevieve Marlin-Fernandez and Go Red For Women spokesperson Dr. Ileana Piña

* An awards celebration with Hispanic influencers, including Lili Estefan, María Antioneta Collins, Neida Sandoval, and Teresa Rodríguez on June 19 in Miami to honor a heart-health advocate

* Specially created t-shirts sharing the Go Red message in Spanish to support the Go Red For Women movement - available at www.shopgored.com

Go Red de Corazón kicked off in the February issue of Selecciones with a Heart Health Guide insert from AHA, sponsored by Macy’s, that featured information about risk factors for heart disease and prevention tips. Additionally, Selecciones and AHA participated jointly at Hispanic health fairs, where they distributed heart-health guides.

“It was a natural for Selecciones to partner with the American Heart Association and Macy’s on Go Red de Corazón,” said Genevieve Marlin-Fernández, editor, Selecciones, whose own father died of a massive heart attack when she was 19 years old. “Each and every month Selecciones provides need-to-know content related to health and well-being. Educating Latinas about heart disease should be a priority for the entire Hispanic community. I am proud that, through this partnership, we are doing just that.”

As part of Go Red de Corazón, Selecciones’ readers had the opportunity to submit “heart-warming” stories about their mothers or other women influencers who made a significant difference in their lives. Five winners of this essay contest will be invited to attend the Go Red de Corazón reception.

Celebrating Macy’s fifth year as the national sponsor of the Go Red For Women movement, Peter Sachse, president of Macy’s corporate marketing says, “We are as passionate about this cause today as we were when the movement launched. Together, we have made substantial strides in raising awareness of heart disease as the number one killer of American women. As we continue to elevate the awareness among all women and men, we have developed this unique program that targets education and supports populations where the message has not been heard. Raising the profile of women’s heart health is a profound commitment for our company, and we build our support each year in both dollars and visibility for the cause.”

Go Red de Corazón hopes to reach millions of Latinas with the message to take charge of their heart health. Information about risk factors for heart disease, prevention tips, a heart-health guide created just for Latinas and free recipes can be found at www.goredcorazon.org or by calling 1-888-AHA-1212.”*

ESPN Deportes ofrecerá cobertura exclusiva del partido de las selecciones de Colombia y Venezuela a llevarse a cabo el miércoles 30 de abril a las 10 p.m. ET., en el estadio Alfonso López en Bucaramanga, Colombia.

El venezolano Richard Méndez (jugada-a-jugada) y el colombiano Oscar “Trapito” Restrepo (análisis), estarán a cardo de narrar el partido para ESPN Deportes.

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Contactos de prensa:

ESPN Deportes: Santa Brito llamando al 212.456.0252 o enviando un correo electrónico a santa.brito@espn.com

Elaine Alimonti has been named Publisher of Selecciones, it was announced today by Eva Dillon, President, RD Inspiration, The Reader’s Digest Association, Inc. (RDA). Alimonti assumes this role from her current position with Reader’s Digest, where she has been Associate Publisher since July 2007. “Elaine brings strong leadership qualities and a proven track record of sales and marketing successes to her new role,” said Dillon. “Selecciones readers have demonstrated extreme loyalty to the brand. The U.S. Hispanic population is currently the fastest-growing minority group in the country, and with Elaine at the helm we look forward to strengthening our position serving this vital community.” Prior to Reader’s Digest, Alimonti was the Associate Publisher of Cookie, a position she held since the magazine’s launch by Conde Nast in 2005. Before that, she spent seven years as Associate Publisher at the New York Observer. She was also Advertising Director at SPY, and worked in sales at AdWeek. Elaine Alimonti succeeds Elizabeth Bradley, who is leaving to pursue other interests after six years with the magazine. Selecciones is the world’s leading Spanish-language magazine, available in 20 countries. Selecciones empowers the Hispanic family in the U.S. with content that is practical, informative, and inspirational providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. The U.S. edition of Selecciones has a circulation of 375,000 with a readership of 2.6 million. Selecciones is published by The Reader’s Digest Association, Inc.”*

*From: http://www.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

“Selecciones, the world’s best-selling Spanish-language magazine, celebrates Hispanic Heritage month with the return of its most-anticipated franchise event — “Generation Latino: Young Hispanics Who Are Inspiring the World.”

Selecciones combed the nation to find young Hispanics who are making it their mission to inspire and impact their communities through the arts/entertainment, medicine, politics, sports, activism, technology and community efforts. The following individuals were selected among 500 entries nationwide: The Advocate: Arissa Garcia; The Mentor: Chantel Sanchez; The Performer: Alejandra Alberti; The Athlete: Brayan Martinez; The Innovator: Max Olguin; The Litigator: Catherine Campoverde; The Motivator: Pat Pedraja.

“Generation Latino has quickly become Selecciones’ most celebrated franchise,” says Selecciones editor-in-chief Genevieve Marlin-Fernandez. “These seven honorees and their personal triumphs truly represent the future generation of Latinos in the U.S. Each of them have overcome significant obstacles, yet all exemplify this extraordinary will and determination to succeed. It’s truly compelling.”

The pages of the magazine will come to life at a special awards luncheon and media event at Bongo’s Cuban Cafe in Miami on Wednesday, October 3 honoring seven young Hispanics for their talents, accomplishments and unsurpassed contributions to their communities. Today’s hottest Hispanic celebrities including Univision’s Jorge Ramos, Ana Maria Canseco, Karla Martinez, Satcha Pretto, Carlos Calderon and NBC Telemundo’s Maria Celeste Arraras, Carlos Ponce, Jessi Losada and Candela Ferro will be on-hand to present each of the honorees a 2007 Generation Latino award as well as deliver their own personal stories of obstacles, successes and professional achievements. SONY BMG recording artist Kany Garcia and Latin Grammy award nominee Alejandra Alberti will also perform. Platinum sponsor KLEENEX(R) along with Southwest Airlines serving as the official airline of Generation Latino, will sponsor the second annual star-studded event. Dish Latino & Publix will serve as the event’s gold sponsor.

As the platinum sponsor of Generation Latino, KLEENEX(R) will present each honoree with a $1,000 scholarship, reinforcing its commitment and continued support of the ever-growing Hispanic market.

“KLEENEX(R) brand believes that when people let it out(TM), they feel better. Through their actions and activities, these honorees have let out their passion to do good, to make things better, and to help others. And in so doing, they inspire all of us. KLEENEX(R) brand is proud to support these honorees in their educational pursuits so they can continue to follow their hopes and dreams,” says Dave Brotherton, Associate Brand Manager, KLEENEX(R) brand.

Southwest Airlines will lend its support to the event by providing complimentary airfare for each of the honorees and their family members. “Developing future leaders is important to Southwest Airlines. We are honored to partner with Selecciones as their Official Airline of Generation Latino,” says Laura Lopez, Sr. Specialist Multicultural Marketing.

“The growth of Generation Latino truly reinforces Selecciones’ position in the marketplace,” says Selecciones publisher Elizabeth Bradley. “Advertisers and celebrities alike are eager to partner with Selecciones on this integrated, innovative and celebratory program.

About Selecciones:

Selecciones empowers the Hispanic family in the United States with content that is practical informative and inspirational — providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, Selecciones touches the consumer with a product that has the impact of a global brand yet the intimate connection of a trustworthy friend. Selecciones is published by the Reader’s Digest Association, Inc. “

“Fabian Villegas has recently been named Media Supervisor at ID Media, the largest digital and direct media services company in the U.S. Reporting to VP, National Broadcast Director Joanna Travlos, Villegas will manage the health and fitness account Nautilus and will also contribute his knowledge of the U.S. Hispanic market.

A direct marketing professional with over 20 years of experience in advertising, direct mail, telemarketing, operations and DRTV, Villegas background includes founding LatinoDirect, Inc., a company specializing in marketing products and services for the U.S. Hispanic market. While there, Villegas launched a number of music and video products and worked with publishing and entertainment companies including Readers Digest, Selecciones Catalog Products, People en Espanol and Rodale.

Villegas also served as VP, Marketing and Operations at PKM Direct Marketing, LLC where he helped launch Sony Music Direct and created strategic direct response business plans for companies including Westwood Promotions and Columbia and Epic Records. Responsible for producing and maintaining budgets for all commercial productions, Villegas also produced DRTV promotions for the highly successful MTV The Grind Workout fitness videos.

Prior to PKM Direct Marketing, LLC, Villegas served as Manager of Marketing and Operations at Warner Music Enterprises. While there, Villegas produced various top selling infomercial and ad spots and created a variety of successful product promotions for CNN, BMG, Rhino Records, composer Andrew Lloyd Webber and Playboy Home Video. He also executive produced Warner Musics most successful music infomercial, “Remembering the 80s,” which has produced high revenue sales.

A graduate of Baruch College, Villegas received a degree in Business Administration and is a frequent speaker for Directo, the U.S. Hispanic arm of the Direct Marketing Association.

“We are thrilled to have Fabian join the team here at ID Media. His experience within the direct marketing field will be an asset to the group and we look forward to taking the already successful Nautilus business to the next level,” says Rob Bochicchio, SVP, Director of Broadcast Services.

Villegas is eager for a bright future with the company. “What brought me here was a friendly environment with big opportunities. As the largest minority group in the U.S., Hispanics have increasing buying power, so I am thrilled to bring my experience within that market to ID Media. As I learn from my co-workers and contribute my knowledge, I look forward to helping drive an even stronger ROI,” says Villegas.

About ID Media”

“Cespedes, who grew up in Hialeah, graduated ninth in his class from Miami Lakes Technical Educational School, won a full scholarship to UM — and last month was named by Selecciones magazine as one of seven Hispanics teens nationwide who are changing the world.

”This is a kid who has a definite idea of what career he wants to pursue,” said Elizabeth Bradley, Selecciones’ publisher. “He is the picture of achievement.””

“Selecciones, the world’s best-selling Spanish-language magazine, celebrates a major milestone this year — 35 years since the debut of its first U.S. edition. Since its launch in 1971, the magazine has been a leading voice in world news, topical health issues, parenting advice, and celebrity exclusives, specifically targeting U.S. Hispanic families.

Selecciones will commemorate its 35th anniversary during Hispanic Heritage Month by introducing an annual signature franchise issue and event, “Generation Latino: Hispanic Teens Who Are Changing the World.” The pages of the magazine will come to life at a special awards luncheon and media event in Miami on October 4 honoring seven extraordinary Hispanic teens for their talents, accomplishments and unsurpassed contributions to their communities. Seven of today’s most prominent newsmakers — TV personalities, musicians, athletes, and political leaders — will also be on-hand to present each teen with an award and will deliver their own personal stories of obstacles, successes and achievements.”

“hirty-five years ago, Reader’s Digest Association launched Selecciones in the United States, and the Spanish-language title is celebrating its anniversary with its first annual franchise issue and event, “Generation Latino: Hispanic Teens Who Are Changing the World,” in October.

“It’s important to stand for something, and it’s important to give back to families and kids,” says Elizabeth Bradley, publisher of Selecciones. The magazine will honor seven Hispanic teens for their “talents, accomplishments and unsurpassed contributions to their communities” in the forthcoming issue, which will dovetail with Hispanic Heritage Month (Sept. 15-Oct. 15).”

“Selecciones, an imprint of Reader’s Digest and the world’s leading Spanish-language magazine, announced today a multi-media content and marketing partnership with Todobebe, a leading voice on pregnancy and parenting issues for Hispanic families. The venture — which consists of in-book, online, and events — will launch this spring in conjunction with the magazine’s May issue focusing on the family and the release of Todobebe’s parenting book — Your Baby’s First Year 0-12 (Harper Collins-Rayo).

With this agreement, the franchise’s first magazine content partnership, Todobebe (which translates into English as ‘All Things Baby’) will extend branding and content, tips and tools to Selecciones’ readership of 3 million. In addition to in-book content including an interview with Jeannette Kaplun, Todobebe’s co-founder and TV show host, Selecciones will provide Todobebe members with special subscription rates, and will participate in several NBC/Telemundo Health & Fitness and Feria los Libros events, and cross promote Todobebe product lines.”

At a time when our nation is caught up in the tragedies of Hurricane Katrina, Reader’s Digest Selecciones salutes five notable individuals who are making a difference in their communities by giving back to those in need. Their heroic efforts epitomize “Orgullo Latino,” Latin Pride, and will be featured in Selecciones’ annual October Hispanic Heritage issue that will hit newsstands on September 27.

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

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