http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2010/12/15/seccion-amarilla-usa-launches-seccion-ahorros-as-its-new-coupon-product-line/ http://www.hispanictips.com/2010/12/15/seccion-amarilla-usa-launches-seccion-ahorros-as-its-new-coupon-product-line/#comments Wed, 15 Dec 2010 20:57:10 +0000 Tomas http://www.hispanictips.com/?p=112277
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Seccion Ahorros will offer a variety of DIRECT MARKETING, SPANISH-LANGUAGE products through a number of advertising channels, including Print, Online, SMS, E-Blast and Magazine. This mixture of channels will offer Seccion Amarilla clients desiring to directly and effectively reach the U.S. Hispanic consumer the advantage of reaching consumers quarterly, monthly, bi-weekly or weekly and will further broaden the spectrum of available promotional opportunities. This all new Seccion Ahorros product line will offer small and mid-sized businesses the opportunity to provide the Hispanic consumer with coupons, discounts, promotions, offers and other deals using one or a combination of Seccion Ahorros product alternatives.

Seccion Ahorros provides business owners the option of adapting their offers and coupons depending on their marketing needs without having to deal with multiple marketing vendors. All Seccion Ahorros products will be offered at competitive prices and some bundling options will be available.

The Seccion Ahorros Coupon Book is now available for sale in multiple markets throughout the nation and will be DIRECT MAILED to users quarterly via the United States Postal Service. This print product is offered in a very convenient size using high-end production standards. The Seccion Ahorros Coupon Magazine is complimentary to the Coupon Book and will be DIRECT MAILED to users via the United States Postal service. Since the Magazine will be larger than the Coupon Book, the Magaine will offer additional advertising opportunities to larger businesses with different promotional needs. Seccion Ahorros Online Coupons are now available at seccionahorros.com. This online product offers users the opportunity of filtering, downloading, printing and sharing coupons, discounts, promotions, offers and deals.

During the 1st Quarter of 2001, two additional product offerings will be released. Seccion Ahorros SMS will provide advertisers the capability of sending text messages in the form of coupons to an opt-in mobile phone Hispanic database. Seccion Ahorros E-Blast will provide advertisers the capability of sending digital coupons to an opt-in email Hispanic database.

"With the launching of the Seccion Ahorros product line, Seccion Amarilla is looking to complement the service that we currently offer with our existing products such as Seccion Amarilla print and online yellow pages directories. With this expansion, Seccion Amarilla has become a Hispanic media platform that generates leads to its clients," said Juan Reffreger, CEO of Seccion Amarilla USA.

"Coupons are an effective and measurable media channel that allows advertisers the opportunity to rapidly recognize a return on investment. We are creating as many channels as possible to expose Seccion Ahorros to Hispanic consumers and will continue to develop products that will be available for our clients in the near future," said Miguel Capriles, National Marketing Director of Seccion Amarilla USA.

About Seccion Amarilla

Seccion Amarilla is an international brand with over 100 years of experience in the Yellow Pages Industry. In 2006, Seccion Amarilla launched Seccion Amarilla USA. Since its entrance into the U.S. market, Seccion Amarilla has realized sustainable growth and success by becoming a Spanish Yellow Pages market leader that offers businesses of all sizes effective and targeted advertising products and services.

Seccion Amarilla offers a full range of multimedia products through its print, Internet and mobile media platforms, providing advertisers a number of ways to connect with the Hispanic community by building relationships and increasing engagement with the Hispanic consumer. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/12/15/seccion-amarilla-usa-launches-seccion-ahorros-as-its-new-coupon-product-line/feed/ 0 http://www.hispanictips.com/2010/05/05/seccion-amarilla-usa-introduces-its-new-slogan-aqui-lo-encuentras/ http://www.hispanictips.com/2010/05/05/seccion-amarilla-usa-introduces-its-new-slogan-aqui-lo-encuentras/#comments Wed, 05 May 2010 18:39:26 +0000 Tomas http://www.hispanictips.com/?p=84601 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/05/seccion-amarilla-usa-introduces-its-new-slogan-aqui-lo-encuentras/feed/ 0 http://www.hispanictips.com/2008/08/06/scratch-and-win-with-seccion-amarilla-usa/ http://www.hispanictips.com/2008/08/06/scratch-and-win-with-seccion-amarilla-usa/#comments Wed, 06 Aug 2008 17:18:23 +0000 Tomas http://www.hispanictips.com/2008/08/06/scratch-and-win-with-seccion-amarilla-usa/ "Seccion Amarilla, the largest Spanish directory publisher within Latin America and key markets in the United States, is announcing the launch of their first online promotion. This new promotion has been created as part of the company's national campaign which began earlier this summer in an effort to increase brand awareness and establish product loyalty within the U.S. Hispanic market.

This Scratch and Win promotion invites the user to uncover a hidden code and subsequently use that code to win prizes. It is a fast and easy game which allows the consumer to establish an emotional link with the Seccion Amarilla website. This fun activity also complements the more serious side of the website, a search engine used to solve commonplace problems.

The promotion begins on August 1, 2008 and will last 12 weeks. All legal U.S. residents who visit the seccionamarilla.com portal are eligible to play and have the chance of winning one of 230 prizes.

Three couples will win a trip to watch the Mexican National Soccer Game in Phoenix, Arizona. Trip includes airfare, hotel accommodations, transportation to and from the stadium and tickets with preferred seating. Other prizes include: gas gift cards, lunch gift cards and electronic gift cards.

"I encourage everyone to test their luck," states Juan Reffreger, CEO of Seccion Amarilla USA L.L.C. "Come make yourself at home on our website and see all that Seccion Amarilla can do for you."

About Sección Amarilla
Sección Amarilla is the leading Hispanic directory today, and has been Mexico's yellow pages company for over 114 years. Sección Amarilla prints over 90 directories that correspond to 90 different cities in more than 30 states reaching over 15 million of Hispanics. And now it leads the way to reaching these communities online. " Blogante News from HispanicTips.com - THE BEST HISPANIC - LATINO NEWS
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