http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Sat, 20 Mar 2010 20:45:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2010/03/09/hoy-the-spanish-language-newspaper-announced-today-that-michael-roenna-has-been-named-national-sales-manager/ http://www.hispanictips.com/2010/03/09/hoy-the-spanish-language-newspaper-announced-today-that-michael-roenna-has-been-named-national-sales-manager/#comments Tue, 09 Mar 2010 17:22:14 +0000 Tomas http://www.hispanictips.com/2010/03/09/hoy-the-spanish-language-newspaper-announced-today-that-michael-roenna-has-been-named-national-sales-manager/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=77833 0 http://www.hispanictips.com/2010/03/03/w-radio-690-am-announced-that-hazel-montano-and-melissa-fuentes-have-been-appointed-as-national-spot-sales-account-managers-for-the-west-coast-and-south-east-respectively/ http://www.hispanictips.com/2010/03/03/w-radio-690-am-announced-that-hazel-montano-and-melissa-fuentes-have-been-appointed-as-national-spot-sales-account-managers-for-the-west-coast-and-south-east-respectively/#comments Wed, 03 Mar 2010 16:56:53 +0000 Tomas http://www.hispanictips.com/?p=77039 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=77039 0 http://www.hispanictips.com/2010/02/18/lotus-entravision-reps-appoints-scott-keeler-to-vice-president-southwest-territory/ http://www.hispanictips.com/2010/02/18/lotus-entravision-reps-appoints-scott-keeler-to-vice-president-southwest-territory/#comments Thu, 18 Feb 2010 18:35:30 +0000 Tomas http://www.hispanictips.com/?p=75805 Lotus Entravision Reps (LER), the joint venture radio-sales rep firm representing more than 125 Spanish-language radio stations, today announced it has hired Scott Keeler as Vice President, Southwest Territory, effective immediately. Keeler will be responsible for managing LER's sales opportunities in the Southwest region and will report to Phillip Woodie, President of LER.

"Scott is an accomplished sales veteran with an exceptional track record in the Hispanic media sector and we're pleased to welcome him to the Company," said Phillip Woodie, President of Lotus Entravision Reps. "We're confident in Scott's ability to create new advertising opportunities for our stations in the Southwest Territory and look forward to him bringing his expertise to our group."

"LER represents the top rated Spanish-language stations in this region and I'm eager to dive into this new position and help uncover new prospects and develop new advertising programs for our partners and stations. It's exciting to join the leading rep firm that has the most effective platform in the industry to help advertisers reach the growing Hispanic audience," said Keeler.

Keeler has two decades of experience in the radio industry, having most recently served as Hispanic Sales Manager - Southwest Region at Citadel/ABC Radio Networks, where he helped launch the Hispanic Division of ABCRN and was responsible for all Hispanic agencies and clients in the region. Prior to working at Citadel/ABC, Keller was Regional Sales & Station Manager at BMP Radio and has held several other various senior roles at Radio Unica and Univision.

Keeler is an SA Vision event co-chair for the American Marketing Association, a Board member & Addy Award Chair for the San Antonio Advertising Federation, and a board member at C.A.R.E. He is based in San Antonio.

About Lotus Entravision Reps

Lotus Entravision Reps (LER) specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms. LER hosts one of the largest national advertising sales forces representing over 125 Spanish-language radio stations in 36 of the top 50 U.S. Hispanic markets. LER's portfolio of media partners includes industry leading broadcasters Lotus Communications, Entravision Communications, Border Media Partners, Bustos Media, Lazer Broadcasting, MVS, Tejas Broadcasting and The Imagen Group. LER is headquartered in New York City with regional offices around the country. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=75805 0 http://www.hispanictips.com/2010/02/04/ae-ole-networks-appointed-santiago-herrera-as-senior-sales-director-panregiona/ http://www.hispanictips.com/2010/02/04/ae-ole-networks-appointed-santiago-herrera-as-senior-sales-director-panregiona/#comments Thu, 04 Feb 2010 15:46:03 +0000 Tomas http://www.hispanictips.com/?p=74370 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=74370 0 http://www.hispanictips.com/2010/01/29/the-panregional-media-and-advertising-market-has-a-new-player-and-a-new-media-type-union-radio-majority-owned-by-spain%e2%80%99s-media-conglomerate-prisa-just-launched-its-panregional-radio-sales-e/ http://www.hispanictips.com/2010/01/29/the-panregional-media-and-advertising-market-has-a-new-player-and-a-new-media-type-union-radio-majority-owned-by-spain%e2%80%99s-media-conglomerate-prisa-just-launched-its-panregional-radio-sales-e/#comments Fri, 29 Jan 2010 17:13:58 +0000 Tomas http://www.hispanictips.com/2010/01/29/the-panregional-media-and-advertising-market-has-a-new-player-and-a-new-media-type-union-radio-majority-owned-by-spain%e2%80%99s-media-conglomerate-prisa-just-launched-its-panregional-radio-sales-e/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=73789 0 http://www.hispanictips.com/2010/01/26/hispanic-mediaworks-telenueva-trade-content-for-ad-sales/ http://www.hispanictips.com/2010/01/26/hispanic-mediaworks-telenueva-trade-content-for-ad-sales/#comments Tue, 26 Jan 2010 17:51:56 +0000 Tomas http://www.hispanictips.com/?p=73418 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=73418 0 http://www.hispanictips.com/2010/01/21/nydia-laner-promoted-to-senior-vice-president-latin-sales-marketing-universal-music-distribution/ http://www.hispanictips.com/2010/01/21/nydia-laner-promoted-to-senior-vice-president-latin-sales-marketing-universal-music-distribution/#comments Thu, 21 Jan 2010 16:18:56 +0000 Tomas http://www.hispanictips.com/2010/01/21/nydia-laner-promoted-to-senior-vice-president-latin-sales-marketing-universal-music-distribution/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=72855 0 http://www.hispanictips.com/2010/01/20/portada-adds-bob-oliva-managing-partner-of-the-godoy-oliva-group-as-our-senior-sales-and-business-development-representative-in-miami/ http://www.hispanictips.com/2010/01/20/portada-adds-bob-oliva-managing-partner-of-the-godoy-oliva-group-as-our-senior-sales-and-business-development-representative-in-miami/#comments Wed, 20 Jan 2010 16:57:39 +0000 Tomas http://www.hispanictips.com/?p=72766 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=72766 0 http://www.hispanictips.com/2010/01/13/mexicos-counterfeiting-theft-and-illegal-sales-of-samples-cost-drug-makers-nearly-us2-billion-a-year/ http://www.hispanictips.com/2010/01/13/mexicos-counterfeiting-theft-and-illegal-sales-of-samples-cost-drug-makers-nearly-us2-billion-a-year/#comments Wed, 13 Jan 2010 18:03:00 +0000 Tomas http://www.hispanictips.com/2010/01/13/mexicos-counterfeiting-theft-and-illegal-sales-of-samples-cost-drug-makers-nearly-us2-billion-a-year/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=72156 0 http://www.hispanictips.com/2010/01/13/liberman-broadcasting-inc-lbi-media-announced-the-appointment-of-mike-reid-as-executive-vice-president-of-national-sales/ http://www.hispanictips.com/2010/01/13/liberman-broadcasting-inc-lbi-media-announced-the-appointment-of-mike-reid-as-executive-vice-president-of-national-sales/#comments Wed, 13 Jan 2010 18:00:28 +0000 Tomas http://www.hispanictips.com/2010/01/13/liberman-broadcasting-inc-lbi-media-announced-the-appointment-of-mike-reid-as-executive-vice-president-of-national-sales/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=72151 0 http://www.hispanictips.com/2010/01/12/hispanic-mediaworks-has-partnered-with-san-diego-california-based-telenueva-tv-for-content-syndication-and-sales/ http://www.hispanictips.com/2010/01/12/hispanic-mediaworks-has-partnered-with-san-diego-california-based-telenueva-tv-for-content-syndication-and-sales/#comments Tue, 12 Jan 2010 17:56:25 +0000 Tomas http://www.hispanictips.com/?p=71992 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=71992 0 http://www.hispanictips.com/2009/12/17/zgs-communications-announced-that-lizett-vargas-gonzalez-was-promoted-to-digital-sales-manager-for-holaciudad/ http://www.hispanictips.com/2009/12/17/zgs-communications-announced-that-lizett-vargas-gonzalez-was-promoted-to-digital-sales-manager-for-holaciudad/#comments Thu, 17 Dec 2009 17:24:28 +0000 Tomas http://www.hispanictips.com/2009/12/17/zgs-communications-announced-that-lizett-vargas-gonzalez-was-promoted-to-digital-sales-manager-for-holaciudad/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=70758 0 http://www.hispanictips.com/2009/12/07/tribune-co-launches-cross-platform-sales-effort-targeting-growing-u-s-hispanic-population/ http://www.hispanictips.com/2009/12/07/tribune-co-launches-cross-platform-sales-effort-targeting-growing-u-s-hispanic-population/#comments Mon, 07 Dec 2009 16:36:42 +0000 Tomas http://www.hispanictips.com/2009/12/07/tribune-co-launches-cross-platform-sales-effort-targeting-growing-u-s-hispanic-population/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=69431 0 http://www.hispanictips.com/2009/11/11/pmdg-launches-regional-mexico-marketing-initiative/ http://www.hispanictips.com/2009/11/11/pmdg-launches-regional-mexico-marketing-initiative/#comments Wed, 11 Nov 2009 16:58:52 +0000 Tomas http://www.hispanictips.com/?p=66896 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66896 0 http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/ http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/#comments Wed, 28 Oct 2009 15:49:57 +0000 Tomas http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65278 0 http://www.hispanictips.com/2009/10/28/pizza-patron-q3-sales-increase-5-98-nations-1-latin-pizza-brand-continues-positive-2009-sales-trend/ http://www.hispanictips.com/2009/10/28/pizza-patron-q3-sales-increase-5-98-nations-1-latin-pizza-brand-continues-positive-2009-sales-trend/#comments Wed, 28 Oct 2009 15:22:40 +0000 Tomas http://www.hispanictips.com/?p=65248 Pizza Patrón, the premier Latin pizza brand, has posted comparable sales increases each month of 2009 leading to a 5.98 percent third quarter increase over 2008. The company cited its entrepreneurial spirit, expansion of new store models, and continued focus on creating a unique Latin experience in its stores for its increase in earnings.

"The 'llégale' or 'go get it' attitude that embodies our team makes it easy for us to react faster to market demands than the larger chains can," said Andrew Gamm, brand director for Pizza Patrón. "The creative process is extremely short for us when it comes to taking ideas to market execution."

Concepts such as Pizza Patrón's new QSP™ (Quick Service Pizza) model, which has moved the company closer to the fast-food segment, have helped in the company's positive growth. The QSP™ locations create more viable selling periods throughout the day and allow the company to better compete with fast-food chains for lunch and dinner convenience.

In addition, the company's Latin focus gives it a competitive edge in the pizza segment by allowing the brand to share a slice of the Latin life with a wide range of customers. Pizza Patrón has celebrated the diversity of the Latin culture and lifestyle in its stores since 1986, and continues to do so today. According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino.

"Our Hispanic brand focus continues to make us stand out from other chains," Gamm said. "The unique Latin experience of our concept has strong general market appeal, and at the same time it allows us to make our Latino-Hispano customers feel right at home."

Today, Pizza Patrón operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 94 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.
Contact:
Sandy Bell
S. Bell, Inc.
972-934-2850 x 106
972-934-2870 Fax Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65248 0 http://www.hispanictips.com/2009/10/27/pulpo-media-announced-that-tiffany-terrazzano-has-joined-the-company-as-vice-president-of-sales/ http://www.hispanictips.com/2009/10/27/pulpo-media-announced-that-tiffany-terrazzano-has-joined-the-company-as-vice-president-of-sales/#comments Tue, 27 Oct 2009 16:41:08 +0000 Tomas http://www.hispanictips.com/?p=65112 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65112 0 http://www.hispanictips.com/2009/10/14/diana-delgado-was-appointed-as-the-new-vice-president-of-corporate-sales-for-lazer-broadcasting-a-spanish-language-radio-station-company-based-out-of-oxnard-california/ http://www.hispanictips.com/2009/10/14/diana-delgado-was-appointed-as-the-new-vice-president-of-corporate-sales-for-lazer-broadcasting-a-spanish-language-radio-station-company-based-out-of-oxnard-california/#comments Wed, 14 Oct 2009 17:32:20 +0000 Tomas http://www.hispanictips.com/?p=64555 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64555 0 http://www.hispanictips.com/2009/10/14/zgs-communications-a-hispanic-media-owned-company-that-owns-or-operates-12-telemundo-affiliated-stations-announced-it-is-opening-a-national-sales-office-in-los-angeles/ http://www.hispanictips.com/2009/10/14/zgs-communications-a-hispanic-media-owned-company-that-owns-or-operates-12-telemundo-affiliated-stations-announced-it-is-opening-a-national-sales-office-in-los-angeles/#comments Wed, 14 Oct 2009 16:50:56 +0000 Tomas http://www.hispanictips.com/?p=64477 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64477 0 http://www.hispanictips.com/2009/10/14/mexico%e2%80%99s-automotive-industry-saw-production-plummet-37-7-during-the-first-nine-months-of-this-year-while-exports-plunged-35-5-and-domestic-sales-dropped-30-6/ http://www.hispanictips.com/2009/10/14/mexico%e2%80%99s-automotive-industry-saw-production-plummet-37-7-during-the-first-nine-months-of-this-year-while-exports-plunged-35-5-and-domestic-sales-dropped-30-6/#comments Wed, 14 Oct 2009 15:20:59 +0000 Tomas http://www.hispanictips.com/?p=64369 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64369 0