http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/11/pmdg-launches-regional-mexico-marketing-initiative/ http://www.hispanictips.com/2009/11/11/pmdg-launches-regional-mexico-marketing-initiative/#comments Wed, 11 Nov 2009 16:58:52 +0000 Tomas http://www.hispanictips.com/?p=66896 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66896 0 http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/ http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/#comments Wed, 28 Oct 2009 15:49:57 +0000 Tomas http://www.hispanictips.com/2009/10/28/tv-azteca-announces-sales-of-ps-2400-million-and-ebitda-of-ps-1002-million-in-3q09/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65278 0 http://www.hispanictips.com/2009/10/28/pizza-patron-q3-sales-increase-5-98-nations-1-latin-pizza-brand-continues-positive-2009-sales-trend/ http://www.hispanictips.com/2009/10/28/pizza-patron-q3-sales-increase-5-98-nations-1-latin-pizza-brand-continues-positive-2009-sales-trend/#comments Wed, 28 Oct 2009 15:22:40 +0000 Tomas http://www.hispanictips.com/?p=65248 Pizza Patrón, the premier Latin pizza brand, has posted comparable sales increases each month of 2009 leading to a 5.98 percent third quarter increase over 2008. The company cited its entrepreneurial spirit, expansion of new store models, and continued focus on creating a unique Latin experience in its stores for its increase in earnings.

"The 'llégale' or 'go get it' attitude that embodies our team makes it easy for us to react faster to market demands than the larger chains can," said Andrew Gamm, brand director for Pizza Patrón. "The creative process is extremely short for us when it comes to taking ideas to market execution."

Concepts such as Pizza Patrón's new QSP™ (Quick Service Pizza) model, which has moved the company closer to the fast-food segment, have helped in the company's positive growth. The QSP™ locations create more viable selling periods throughout the day and allow the company to better compete with fast-food chains for lunch and dinner convenience.

In addition, the company's Latin focus gives it a competitive edge in the pizza segment by allowing the brand to share a slice of the Latin life with a wide range of customers. Pizza Patrón has celebrated the diversity of the Latin culture and lifestyle in its stores since 1986, and continues to do so today. According to 2000 U.S. Census data, the United States represents the second largest Latino population in the world, and by the year 2020, one in five residents will be Latino.

"Our Hispanic brand focus continues to make us stand out from other chains," Gamm said. "The unique Latin experience of our concept has strong general market appeal, and at the same time it allows us to make our Latino-Hispano customers feel right at home."

Today, Pizza Patrón operates 92 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 94 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.
Contact:
Sandy Bell
S. Bell, Inc.
972-934-2850 x 106
972-934-2870 Fax Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65248 0 http://www.hispanictips.com/2009/10/27/pulpo-media-announced-that-tiffany-terrazzano-has-joined-the-company-as-vice-president-of-sales/ http://www.hispanictips.com/2009/10/27/pulpo-media-announced-that-tiffany-terrazzano-has-joined-the-company-as-vice-president-of-sales/#comments Tue, 27 Oct 2009 16:41:08 +0000 Tomas http://www.hispanictips.com/?p=65112 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65112 0 http://www.hispanictips.com/2009/10/14/diana-delgado-was-appointed-as-the-new-vice-president-of-corporate-sales-for-lazer-broadcasting-a-spanish-language-radio-station-company-based-out-of-oxnard-california/ http://www.hispanictips.com/2009/10/14/diana-delgado-was-appointed-as-the-new-vice-president-of-corporate-sales-for-lazer-broadcasting-a-spanish-language-radio-station-company-based-out-of-oxnard-california/#comments Wed, 14 Oct 2009 17:32:20 +0000 Tomas http://www.hispanictips.com/?p=64555 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64555 0 http://www.hispanictips.com/2009/10/14/zgs-communications-a-hispanic-media-owned-company-that-owns-or-operates-12-telemundo-affiliated-stations-announced-it-is-opening-a-national-sales-office-in-los-angeles/ http://www.hispanictips.com/2009/10/14/zgs-communications-a-hispanic-media-owned-company-that-owns-or-operates-12-telemundo-affiliated-stations-announced-it-is-opening-a-national-sales-office-in-los-angeles/#comments Wed, 14 Oct 2009 16:50:56 +0000 Tomas http://www.hispanictips.com/?p=64477 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64477 0 http://www.hispanictips.com/2009/10/14/mexico%e2%80%99s-automotive-industry-saw-production-plummet-37-7-during-the-first-nine-months-of-this-year-while-exports-plunged-35-5-and-domestic-sales-dropped-30-6/ http://www.hispanictips.com/2009/10/14/mexico%e2%80%99s-automotive-industry-saw-production-plummet-37-7-during-the-first-nine-months-of-this-year-while-exports-plunged-35-5-and-domestic-sales-dropped-30-6/#comments Wed, 14 Oct 2009 15:20:59 +0000 Tomas http://www.hispanictips.com/?p=64369 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64369 0 http://www.hispanictips.com/2009/10/14/los-tigres-del-norte%e2%80%99s-la-granja-is-the-1-latin-album-in-the-country-for-a-third-week/ http://www.hispanictips.com/2009/10/14/los-tigres-del-norte%e2%80%99s-la-granja-is-the-1-latin-album-in-the-country-for-a-third-week/#comments Wed, 14 Oct 2009 14:38:02 +0000 Tomas http://www.hispanictips.com/?p=64348 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64348 0 http://www.hispanictips.com/2009/09/30/national-health-partners-announces-agreements-with-two-hispanic-marketing-groups/ http://www.hispanictips.com/2009/09/30/national-health-partners-announces-agreements-with-two-hispanic-marketing-groups/#comments Wed, 30 Sep 2009 16:04:57 +0000 Tomas http://www.hispanictips.com/?p=62795 National Health Partners, Inc. (OTCBB: NHPR), a leading provider of unique discount healthcare membership programs, announced today that it has entered into agreements with two new Hispanic marketing groups for the sale of its CARExpress programs.

Under the first agreement, a national marketing group will be promoting the company’s new CARExpress cross-border healthcare program (the CARExpress international program) to Hispanics located across the United States, with particular focus on cities and regions containing a large number of Hispanics. The CARExpress international program will contain the company’s CARExpress comprehensive discount program and a Hispanic version of a discount program similar to the company’s CARExpress comprehensive discount program. Under the second agreement, an additional national marketing group will be promoting the company’s traditional CARExpress programs to Hispanics across the United States through a variety of marketing media.

Sales by each of these new business partners are expected to begin next week and are expected to generate thousands of new members per month for the company.

“We are very excited to have received a marketing commitment for our recently-announced CARExpress international program,” stated David M. Daniels, President and Chief Executive Officer of National Health Partners. “Next week’s rollout of our first-ever CARExpress international program will provide a unique solution for all of the Hispanics attempting to obtain healthcare for their families in both the U.S. and abroad. Between these two new business partners alone, we expect to generate thousands of new members each month which will greatly enhance our cash flows and revenue.”

“Since first announcing our CARExpress international program less than 2 weeks ago, we have experienced a significant surge in high-growth opportunities,” continued Mr. Daniels. “I am really pleased with the upcoming launch of this unique program. It is programs like these that continue to set us apart from our competition. The rollout of this program coupled with the pending rollout of the second stage of our internet marketing campaign will produce a tremendous amount of sales for us. We will continue to keep our shareholders informed of our accomplishments and expect to announce additional deals during the next few weeks.”

National Health Partners, Inc.

National Health Partners, Inc. is a national healthcare savings organization that provides discount healthcare membership programs to uninsured and underinsured people through a national healthcare savings network called “CARExpress.” CARExpress is one of the largest networks of hospitals, doctors, dentists, pharmacists and other healthcare providers in the country and is comprised of over 1,000,000 medical professionals that belong to such PPOs as CareMark and Aetna. The company’s primary target customer group is the 47 million Americans who have no health insurance of any kind. The company’s secondary target customer group includes the millions of Americans who lack complete health insurance coverage. The company is headquartered in Horsham, Pennsylvania. For more information on the company, please visit its website at www.nationalhealthpartners.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62795 0 http://www.hispanictips.com/2009/09/30/los-tigres-del-norte-now-hold-the-1-spot-on-billboard%e2%80%99s-regional-mexican-charts-for-both-airplay-album-sales/ http://www.hispanictips.com/2009/09/30/los-tigres-del-norte-now-hold-the-1-spot-on-billboard%e2%80%99s-regional-mexican-charts-for-both-airplay-album-sales/#comments Wed, 30 Sep 2009 15:20:27 +0000 Tomas http://www.hispanictips.com/?p=62769 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62769 0 http://www.hispanictips.com/2009/09/29/hispanic-tv-summit-growing-hispanic-market-awaits-cultural-mind-shift-marketing-and-sales-executives-say-mainstream-advertisers-need-better-understanding-of-hispanic-consumers-2/ http://www.hispanictips.com/2009/09/29/hispanic-tv-summit-growing-hispanic-market-awaits-cultural-mind-shift-marketing-and-sales-executives-say-mainstream-advertisers-need-better-understanding-of-hispanic-consumers-2/#comments Tue, 29 Sep 2009 15:41:23 +0000 Tomas http://www.hispanictips.com/?p=62585 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62585 0 http://www.hispanictips.com/2009/09/24/hispanic-tv-summit-growing-hispanic-market-awaits-cultural-mind-shift-marketing-and-sales-executives-say-mainstream-advertisers-need-better-understanding-of-hispanic-consumers/ http://www.hispanictips.com/2009/09/24/hispanic-tv-summit-growing-hispanic-market-awaits-cultural-mind-shift-marketing-and-sales-executives-say-mainstream-advertisers-need-better-understanding-of-hispanic-consumers/#comments Thu, 24 Sep 2009 16:56:59 +0000 Tomas http://www.hispanictips.com/?p=62298 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62298 0 http://www.hispanictips.com/2009/09/22/the-spanish-beisbol-network-sbn-has-named-sergio-del-prado-as-its-new-vice-president-of-sales/ http://www.hispanictips.com/2009/09/22/the-spanish-beisbol-network-sbn-has-named-sergio-del-prado-as-its-new-vice-president-of-sales/#comments Tue, 22 Sep 2009 16:23:51 +0000 Tomas http://www.hispanictips.com/2009/09/22/the-spanish-beisbol-network-sbn-has-named-sergio-del-prado-as-its-new-vice-president-of-sales/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=61925 0 http://www.hispanictips.com/2009/09/09/ritmo-latino-salsa-cumbia-and-reggaeton-cd-sales-falter/ http://www.hispanictips.com/2009/09/09/ritmo-latino-salsa-cumbia-and-reggaeton-cd-sales-falter/#comments Wed, 09 Sep 2009 18:05:16 +0000 Tomas http://www.hispanictips.com/2009/09/09/ritmo-latino-salsa-cumbia-and-reggaeton-cd-sales-falter/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=60629 0 http://www.hispanictips.com/2009/08/24/peruvian-food-has-worldwide-sales-of-us-15-billion-says-gaston-acurio/ http://www.hispanictips.com/2009/08/24/peruvian-food-has-worldwide-sales-of-us-15-billion-says-gaston-acurio/#comments Mon, 24 Aug 2009 18:39:34 +0000 Tomas http://www.hispanictips.com/?p=58990 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=58990 0 http://www.hispanictips.com/2009/07/16/dos-equis-most-interesting-man-is-an-even-greater-beer-salesman/ http://www.hispanictips.com/2009/07/16/dos-equis-most-interesting-man-is-an-even-greater-beer-salesman/#comments Thu, 16 Jul 2009 15:06:32 +0000 Tomas http://www.hispanictips.com/2009/07/16/dos-equis-most-interesting-man-is-an-even-greater-beer-salesman/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56676 0 http://www.hispanictips.com/2009/06/24/tampicos-campaign-in-las-vegas-has-produced-a-624-percent-year-to-date-sales-spike-in-that-market-beverage-brand-looking-to-tap-into-the-hispanic-market-found-success/ http://www.hispanictips.com/2009/06/24/tampicos-campaign-in-las-vegas-has-produced-a-624-percent-year-to-date-sales-spike-in-that-market-beverage-brand-looking-to-tap-into-the-hispanic-market-found-success/#comments Wed, 24 Jun 2009 15:35:07 +0000 Tomas http://www.hispanictips.com/?p=55405 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55405 0 http://www.hispanictips.com/2009/06/23/five-peruvian-companies-attending-expo-comida-latina-in-chicago-us-generated-us-900000-in-preliminary-sales-contracts-reported-the-limas-chamber-of-commerce-ccl/ http://www.hispanictips.com/2009/06/23/five-peruvian-companies-attending-expo-comida-latina-in-chicago-us-generated-us-900000-in-preliminary-sales-contracts-reported-the-limas-chamber-of-commerce-ccl/#comments Tue, 23 Jun 2009 14:23:48 +0000 Tomas http://www.hispanictips.com/2009/06/23/five-peruvian-companies-attending-expo-comida-latina-in-chicago-us-generated-us-900000-in-preliminary-sales-contracts-reported-the-limas-chamber-of-commerce-ccl/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55147 0 http://www.hispanictips.com/2009/06/22/steve-bentz-joins-la-opinion-as-senior-vice-president-for-advertising/ http://www.hispanictips.com/2009/06/22/steve-bentz-joins-la-opinion-as-senior-vice-president-for-advertising/#comments Mon, 22 Jun 2009 16:43:37 +0000 Tomas http://www.hispanictips.com/?p=55064 "La Opinión, the nation’s leading Spanish language daily newspaper, announced today that advertising veteran Steve Bentz has joined the organization as Senior Vice President of Ad Sales. He will oversee the company’s revenue strategies for La Opinión’s entire portfolio of assets including the daily newspaper, La Vibra, Contigo, online, mobile, video and experiential. Bentz will be based in Los Angeles and reports directly to Monica Lozano, Publisher and CEO of La Opinión.

“Advertisers are looking for unique ways to engage with the Hispanic community and Steve’s career has been defined by its innovation and partnership with the business community. He has a proven track record of success in one of the most competitive markets in America. We’re thrilled to have him join our team at this critical time,”commented Monica Lozano.

Steve Bentz will establish and lead the diversification of La Opinión’s revenue streams as advertisers seek new ways to reach consumers. “I’m excited to join such a strong organization as La Opinión. We have a tremendous opportunity to grow ad revenue across multiple platforms by leveraging their deep relationships with Hispanic audiences with the excellent content for which they’re known, ” said Bentz.

Most recently Bentz was the Vice President of Advertising for the Los Angeles Times where he built a reputation for transformational leadership, operational excellence and sales growth.

Contact information:
Monica Lozano, Publisher & CEO of La Opinión at 213.896.2153 or monica.lozano@laopinion.com" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55064 0 http://www.hispanictips.com/2009/06/19/pizza-patron-sales-up-34-percent-in-may-momentum-continues-for-nations-no-1-latin-pizza-restaurant-chain/ http://www.hispanictips.com/2009/06/19/pizza-patron-sales-up-34-percent-in-may-momentum-continues-for-nations-no-1-latin-pizza-restaurant-chain/#comments Fri, 19 Jun 2009 17:10:30 +0000 Tomas http://www.hispanictips.com/?p=54916 "izza Patrón, the premier Latin pizza brand, announced today system-wide comparable sales increased 3.4 percent in May, exceeding company expectations. The company was helped by strong sales of their new medium-sized AMIGO PIZZA(tm).

The AMIGO PIZZA(tm) was launched earlier this year under the banner "Un Amigo para Todos," or "An Amigo for Everyone." The campaign features three distinct "Choose Your Amigo" value options -- one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.

"Strong sales performance in May tells us that customers in the markets we serve continue to make Pizza Patrón their choice for quality, value and convenience," said Andrew Gamm, director of brand development for Pizza Patrón. "We are most proud when we can help turn an ordinary, everyday meal into a small celebration for families and friends, while keeping it easy on the pocketbook."

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. While most companies merely market to Hispanics, the entire Pizza Patrón brand is centered on creating a unique experience that respects and honors the multifaceted traditions and heritage found within the Latin life.

Today, the company operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 89 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips(tm), Fiesta Wings(tm), BreadStix(tm), QuesoStix(tm) and Churros. In addition, they successfully rolled-out their LISTA-NOW READY(tm) pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO(tm) (airports/malls), TIENDITA(tm) (portable mini-store extension) and their QSP(tm) (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA(tm). An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/." Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=54916 0