News (Noticias) Tagged ‘Sabado Gigante’

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September 12, 2008

Big Ratings for Sabado Gigante re-launch

Filed under [ Business ] [ Media ] [ Blogante Business ] [ Blogante Business Essentials ]
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Read More in English: hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

August 7, 2008

Lo nuevo de DLG en Sábado Gigante ‘Quiero decirte que te amo’

Filed under [ Entertainment ] [ Musica ] [ Blogante Entertainment ] [ Noticias en Español ]
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Leer más en Español: www.univision.com
Translated: using Google or Altavista/Babel Fish

June 12, 2008

June 14th Jackie Arredondo and her Mariachi Band will be singing her most recent recording on Sabado Gigante

Filed under [ Entertainment ] [ Musica ] [ Blogante Entertainment ]
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The incomparable and famous TV conductor, Don Francisco, from the prime time Program “Sabado Gigante” that airs thru Univision Networks, has extended an invitation to our artist Jackie Arredondo to present for the first time to their International audience, her new single “Contra la Corriente”

Yes, this Saturday, June 14th , Jackie Arredondo and her Mariachi Band, will be singing her most recent recording in “Sabado Gigante”

Sabado Gigante airs thru Univision Networks each Saturday from 8:00 to 11:00 PM Eastern Standard Time.

May 22, 2008

Univision Outdelivers ABC, NBC, CBS, or FOX Nearly Every Night During May Sweep - In Key Markets, Univision #1 in Primetime, Outperforming “American Idol,” “Dancing with the Stars,” and “Grey’s Anatomy”

Filed under [ Business ] [ Media ] [ Press Releases ] [ Eye Openers ] [ Blogante Business ]
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“With one day to go during the May sweep period, Univision continued its competitive momentum by outdelivering at least one or more of the English-language broadcast networks, ABC, CBS, NBC, or FOX, on 26 out of 27 nights, or nearly every single night, among all Adults 18-34.

In Los Angeles, Univisions KMEX-TV was the #1 station in the entire U.S., regardless of language, among all Adults 18-49. In addition, Univision stations in a number of key markets ranked #1 among Adults 18-34, Adults 18-49, Women 18-34, and Men 18-34.

According to the Nielsen Television Index (NTI), for the 10th consecutive sweep, Univision ranked as the 5th most-watched broadcast network in primetime among Adults 18-49, for all viewers, regardless of language, beating all other broadcast and cable networks to get there.

Overview - During the May 2008 Sweep

With its all original, no repeat primetime programming, Univision had strong audience increases in overall primetime versus May 2007 Sweep

– Adults 18-24 +29% (452,000 vs. 351,000)

– Adults 18-34 +3% (1,225,000 vs. 1,189,000)

Thanks to a particularly strong line-up of hit novelas, primetime talk, and newsmagazine programs, Univision outdelivered ABC, CBS, NBC or FOX on nearly every single night since the start of the May 2008 sweep (26 out of 27 nights, or 96% of the time) among all Adults 18-34

While Univision showed impressive increases among young adult viewers, the English-language broadcast networks (ABC, CBS, NBC, FOX, CW, and MNT) combined primetime audience was down by -18% among Adults 18-34 and -25% among Adults 18-24 versus the May 2007 Sweep

Univision ranked #1 on 4 out of 27 nights among all Adults 18-34, beating all the English-language broadcast networks

Among all Adults 18-49, Univision beat ABC, CBS, NBC or FOX on 6 out of 27 nights, or 22% of the time during the May 2008 sweep period

Univision had an overall +64% and +47% advantage over the CW network among Adults 18-34 and Adults 18-49, respectively, for the May 2008 Sweep period, beating this network on every single night that it programs

Univision was the #5 broadcast network among Total Viewers 2+, Adults 18-49, Women 18-49, Men 18-49 and Teens 12-17

Univision was the #3 broadcast network among Adults 18-24 and Adults 18-34, beating CBS, NBC and CW

Univision delivered nearly four times more Total Viewers 2+ (3,610,000 vs. 988,000), Adults 18-49 (2,039,000 vs. 548,000) and over four times more Adults 18-34 (1,225,000 vs. 298,000) than Telemundo in primetime

Program Highlights - During the May 2008 Sweep

“Al Diablo Con Los Guapos” (Down With The Beautiful), the hit Univision novela, helped the network rank as the #1 broadcast network among all Adults 18-24 and Men 18-34 in the Monday to Friday 8pm-9pm hour and the #2 broadcast network among Adults 18-34, Women 18-34, Persons 12-34 (beating ABC, CBS, NBC, and CW)

“Fuego en la Sangre” (Burning for Revenge) made its debut on Monday, April 28 at 9pm and it was not only Univision’s biggest novela premiere telecast, but the novela also delivered a record-breaking premiere week performance for Univision

“Al Diablo Con Los Guapos” at 8pm and “Fuego en la Sangre” at 9pm both delivered more Adult 18-34 viewers than popular English-language primetime programs that included: “Rules of Engagement,” “Survivor: Micronesia,” “America’s Next Top Model-4,” “The Bachelor: London Calling”, “Ugly Betty,” “Without A Trace,” “CSI: NY,” “NCIS,” “Cold Case,” “Shark,” “Supernatural,” “Supernanny,” “Medium,” “Smallville,” “Gossip Girl,” “Beauty And The Geek-3″, and “One Tree Hill,” among others

Univision’s newsmagazine “Aqui y Ahora” (Here and Now) delivered its highest May sweep performance ever among Total Viewers 2+, Adults, Men and Women 18-34 and 18-49. Versus its May 2007 sweep performance, “Aqui y Ahora” increased its audience by strong margins among Total Viewers 2+ (+19%), Adults 18-34 (+17%), Men 18-34 (+21%), Women 18-34 (+13%), Adults 18-49 (+13%), Men 18-49 (+14%), Women 18-49 (+12%), Adults 18-24 (+36%) and Persons 12-34 (+11%)

Univision’s “Sabado Gigante” (Giant Saturday) increased viewership on Saturday nights in the May 2008 Sweep period vs. 2007 among key demographics that included: Total Viewers 2+ (+9%), Adults 18-34 (+7%), Men 18-34 (+18%), Men 18-49 (+5%), Adults 18-24 (+14%) and Persons 12-34 (+3%)

The May 16th grand finale of “Nuestra Belleza Latina 2008,” Univision’s reality/beauty competition, was the #1 program on broadcast television in the 10pm-11pm time period among Adults 18-34 (1.5 million). For the night, the finale was the #2 program on broadcast television among all Adults 18-34, regardless of language, behind only Univision’s “Fuego En La Sangre”

Source: Nielsen Media Research, NTI (04/24/2008-05/20/2008). Live+Same Day DVR Playback.

Locally, Univision stations enjoyed equally impressive May sweep results.

Univision stations posted the #1 ranking in primetime in the following markets:

– Adults 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco
– Adults 18-49: Los Angeles, Houston, Dallas, and Phoenix
– Women 18-34: Los Angeles, Houston, Dallas, and Phoenix
– Men 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco

Univision ranked #1 in Los Angeles during all of primetime among key demos: Total Viewers 2+, Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-34, Men 18-49 and tied with KABC as #1 in Households

Among Adults 18-34, Univision posted 7 of the top 10 shows in primetime in Los Angeles, 7 of the top 10 in Houston, 8 of the top 10 in Dallas, and 8 of the top 10 in Phoenix

Univision’s hit primetime novela “Fuego en La Sangre” was the #1 primetime program among Adults 18-34, Adults 18-49, Women 18-34 and Women 18-49 in Los Angeles

Among Adults 18-34, “Fuego en La Sangre” outperformed top-rated English-language shows such as FOX’s “American Idol” and “Hell’s Kitchen,” and ABC’s “Dancing with the Stars” and “Grey’s Anatomy,” among others, in Los Angeles, Houston and Dallas

Source: Nielsen Media Research, NSI (Arianna), 04/24/2008-05/20/2008, average ratings, live data. “KMEX #1 station in the US” story is based on average impressions for the top 10 US DMAs, live data.

Daypart definitions: Primetime- ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Total day- Mon-Sun 6A-2A. Local news- based on Mon-Fri program average impressions for head-to-head newscasts only.

“*

March 20, 2008

Qwest and Latina Celebrity Claudia Molina Extend Partnership Into 2009

Filed under [ Business ] [ Hispanic News ] [ Latinas ] [ Press Releases ] [ Blogante Business ]
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“Qwest Communications International Inc. (NYSE:Q) today announced a renewed partnership agreement with popular Latin TV personality Claudia Molina, who serves as a spokesperson for Qwest in the Hispanic community.

Since signing on as a Qwest spokesperson a year ago, Molina has made numerous appearances at cultural events in Phoenix, Tucson and Denver on behalf of the company, as well as represented Qwest in various media campaigns.

“Claudia has been a great partner for Qwest,” said Hector Placencia, director of multicultural marketing at Qwest. “She is a talent who is very well respected among our Hispanic customer base, and we are thrilled to continue to build upon the great work we have done with her in the Hispanic community.”

“I am proud to be affiliated with Qwest,” said Molina. “It is a company that delivers on its Espiritu de Servicio® promise, and its commitment to serving the Hispanic community through information and educational opportunities is unparalleled.”

A Colombia native, Molina currently appears on Univision’s popular “Sabado Gigante,” has been a host and reporter on “Republica Deportiva,” and has appeared on a variety of TV and radio shows in the United States, Colombia, Costa Rica and Mexico.

As part of its Espíritu de Servicio, Qwest has created several products tailored to the Hispanic market, such as Qwest® Plan Latino, a long-distance calling plan with reduced rates to Mexico and Latin American countries.”*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

November 27, 2007

‘Latin Leno’ aims to give Spanish TV a boost - Alex Cambert

Filed under [ Entertainment ] [ Hispanic News ] [ Media ] [ Blogante Entertainment ]
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“Late night has had sporadic success on Hispanic TV, but Telemundo is banking on bilinguals who have grown up laughing along with Leno and Letterman to drive viewership and advertising.

”It’s a little exotic,” says Patricio Wills, president of Telemundo Studios. “It’s not going to be a mass audience as for a telenovela.”

Más Vale Tarde is not the first time Spanish-language television has toyed with the late-night format. Univisión enjoyed a four-year run with El Show de Paul Rodriguez, featuring the well-known comedian, from 1990 to 1994. The network currently airs Don Francisco Presenta, relying on the perennial favorite host of Sabado Gigante every week.”*

November 26, 2007

Univision Special “TV Digital… Que Tal?” To Inform Viewers about Upcoming Switch to Digital Television

Filed under [ Hispanic News ] [ Media ] [ Press Releases ]
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“The Univision Television Network announced it will air the first in a series of public service programs entitled, “TV Digital…¿Que Tal?” (Digital TV…What is it?), informing viewers of the various aspects surrounding the transition to digital television in 2009 in the U.S. and Puerto Rico. A co-production of the Network and its Station Group, the program will explain the benefits of digital broadcasting, which viewers will need to obtain a digital-to-analog converter box to continue to use their analog television sets, and how a digital-to-analog converter box can be obtained. The half-hour special will air on Saturday, December 1, at 4:30 pm ET/PT (3:30 pm Central).

Hosted by network personalities Fernando Arau and Carmen Dominicci, the special will explain in simple, easy to understand terminology the difference between the current analog and upcoming digital systems. The show will also detail the government’s program to issue coupons to help subsidize the purchase of digital-to-analog converter boxes.

Also appearing in the special are Spanish-language television icon and host of Univision’s hit show “Sabado Gigante” (Giant Saturday), Don Francisco, and Carlos Calderon, host of Galavisión Television Network’s hit interactive-music show “Acceso Máximo” (All Access). U.S. Commerce Secretary Carlos Gutiérrez, as well as Carmen Scanlon of the Federal Communications Commission will also be featured.

“We are committed to educating our audiences on issues that impact their daily lives,” said Cesar Conde, Executive Vice President and Chief Strategy Officer, Univision Communications Inc. “As part of the most comprehensive DTV initiative to be launched so far by a U.S. broadcaster, ‘TV Digital…¿Que Tal?’ will inform our viewers on the switch to digital TV and allow them to make the transition smoothly with uninterrupted programming.”

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.”*

October 2, 2007

State Farm(R) Becomes Univision Network’s New Saturday Night Primetime Sponsor on ‘Sabado Gigante’

Filed under [ Business ] [ Entertainment ] [ Hispanic News ] [ Press Releases ] [ Blogante Entertainment ]
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“State Farm Mutual Automobile Insurance Company is the new national weekly sponsor of “Sabado Gigante” (Giant Saturday), one of Univision Network’s longest-running, top rated television shows. The sponsorship includes weekly host announcements and advertising in the show, as well as recognition in its weekly game and musical segments. The State Farm sponsorship of “Sabado Gigante” will begin Saturday, Oct. 6, 2007 at 8:00 p.m. ET (7:00 p.m. CT) on The Univision Network.

“‘Sabado Gigante’ gives sponsors like State Farm an opportunity to engage with the nation’s largest and fastest growing demographic,” said Mark Gibson, assistant vice president of Advertising at State Farm.

Gibson added, “Our presence on ‘Sabado Gigante’ further reinforces our commitment to connect with our Spanish-speaking customers in a culturally relevant way.”

“We are glad State Farm is a part of ‘Sabado Gigante’ in such an integrated fashion,” says David Lawenda, President of Advertising Sales, Univision Communications Inc. “‘Sabado Gigante’ reaches a good cross-section of the Hispanic audience in America. It is a natural fit for a sponsor like State Farm.”

State Farm is a long-time advertising supporter of the Univision Network. However, this marks State Farm’s first weekly sponsorship agreement on ‘Sabado Gigante’.”

September 7, 2007

“Sabado Gigante’ still unites Hispanic TV audience

Filed under [ Entertainment ] [ Hispanic News ] [ Blogante Entertainment ]
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“No matter whether you habla español or not, you’ve almost certainly come across “Sábado Gigante,” the longest-running TV variety show in the world.

Channel-surfing on Saturday nights, surely you’ve encountered the booming voice of host and creator Don Francisco, his flock of barely clad models, the retro game shows and slapstick sketches that make you feel as if you’re watching “Benny Hill,” “The Dating Game” and “The Carol Burnett Show” all at the same time. “

August 27, 2007

Latino celebration ‘Sabado Gigante’ greets freshmen - University of Texas

Filed under [ Hispanic News ] [ Youth ] [ Higher Education ] [ Texas ]
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“Amongst the chaos and confusion of move-in at Jester Center Saturday afternoon, there seemed to be a respite just hundreds of feet away at Gregory Gymnasium as the annual Sabado Gigante (Giant Saturday) joined together the University’s Latino community to welcome incoming Latino students to the University.

For eight years, the Latino Leadership Council has given up a summer Saturday to host the event, expanding from three student attendees the first year to about 250 visitors this year. The Latino Leadership Council aims to “strengthen and unite Latino student organizations on campus,” according to the council’s Web site.”

June 12, 2007

SPLENDA (R) Brand and Univision Make Sweet Dreams Come True For Army Sergeant Returning To Iraq

Filed under [ Hispanic News ] [ Press Releases ]
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“A military couple’s dream to renew their wedding vows in the presence of their three daughters came true with a sweet escape sponsored by the SPLENDA(R) Brand and Cristina Saralegui, as part of a special Father’s Day edition of her Univision program Soñando Contigo – just before the dedicated officer shipped out for his third tour of duty in Iraq.

U.S. Army Sgt. Rogalio Paredes’ poignant family reunion premiered yesterday on Soñando Contigo (“Dreaming with You”), a one-hour prime-time special produced quarterly by Univision’s Cristina show. The program aims to make a dream a reality for a Hispanic family or individual. The show’s producers and SPLENDA(R) Brand executives selected Sgt. Paredes’ letter from among four deserving families’ requests, narrowed down from thousands the show received.

“My youngest daughter barely knows me because I had to leave for Iraq when she was just a week old,” Sgt. Paredes, wrote to Univision. What touched the show’s producers was Sgt. Paredes’ wish to marry his wife “again’ to give his daughters the chance to see their parents reaffirm their commitment to each other. “It’s very hard for the girls, living with a dad who is working so far away from them; they miss him a lot,” added Mrs. Paredes. “But the love we feel for each other is the thing that keeps us together during these hard times when he has to go to war.”

Because Sgt. Paredes’ infrequent visits home are often a whirlwind of social obligations with family, friends and neighbors, Cristina producers and the SPLENDA(R) Brand created a fantasy getaway just for the immediate family. The SPLENDA(R) Brand flew the couple, their daughters and Sgt. Paredes’ mother to Las Vegas for the wedding ceremony in May. During the trip, a crew from the Cristina show taped the wedding preparations and the ceremony.

Next, producers whisked the Paredes family to Miami to tape the in-studio portion of Soñando Contigo. During the program, host Cristina Saralegui announced the Paredes family and presented them with their dream prize from the SPLENDA(R) Brand which included a $5,000 wedding gift. A highlight of the in-studio celebration was the presentation of a lavish wedding cake sweetened with SPLENDA(R) Brand Sweetener which was created by renowned Chef Lorena Garcia, owner and executive chef of Elements Restaurant in Miami. The beautiful wedding cake was shared with all members of the studio audience.

Each family had a unique and heartwarming situation, but the Paredes were chosen because of their closeness and commitment to each other as well as willingness to give up so much of their personal lives in the pursuit of patriotism and freedom.

Additionally, Univision.com is hosting SPLENDA(R) Dulces Deseos (Sweet Wishes), an online contest version of the Soñando Contigo program presented by the SPLENDA(R) Brand, which will run through July, when a winner is chosen. Online visitors to the Univision site can submit their dreams electronically in 150-200 words, and the SPLENDA(R) Brand will award one lucky winner $5,000 to bring it to life. As a bonus prize, Univision will include a VIP tour for two to the Univision Miami studios and tickets to attend a taping of Sabado Gigante, the top-rated and longest running variety show hosted by Don Francisco. To participate, online visitors can log into Univision.com, uniclave: SPLENDA. “

April 29, 2007

Qwest Announces Partnerships with Hispanic Celebrities: Claudia Molina and Jose Valverde

Filed under [ Business ] [ Hispanic News ] [ Press Releases ]
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“Qwest Communications International Inc. NYSE: Q today announced new partnership agreements with popular Latin TV personality Claudia Molina and Major League Baseball player Jose Valverde. Molina and Valverde will serve as spokespersons for Qwest as part of ongoing efforts to showcase Qwest’s longstanding commitment to the Hispanic community.

In association with Qwest, Molina and Valverde will make appearances at cultural events in Phoenix, Tucson and Denver, as well represent Qwest in various media campaigns.

“Qwest is thrilled to have Claudia Molina and Jose Valverde help us illustrate our dedication to serving diverse communities,” said Hector Placencia, director of multicultural marketing at Qwest. “Each of these talented individuals has true charisma and strongly resonates with Hispanic customers.”

Molina currently appears as a presenter on Univisions program, “Sabado Gigante,” and has been a host and reporter on Univisions popular sports program, “Republica Deportiva.” She has also made appearances on additional programs airing on Univision, Telefutura local television and radio shows in the United States, Colombia, Costa Rica and Mexico.

Valverde, a popular player who is nicknamed “Papa Grande,” is a pitcher for the Arizona Diamondbacks.

The sponsorship announcements closely follow the launch of Qwest’s new Spanish-language TV advertisements airing in communities in Arizona, Colorado, New Mexico, Minnesota, Utah, Oregon and Washington. Throughout the companys local-service region, Qwest provides the Espí­ritu de Servicio Spirit of Service to Hispanic customers. Qwest has created several products tailored to the Hispanic market, such as Qwest® Plan Latino, a long-distance calling plan with reduced rates to Mexico and Latin American countries.

About Qwest

Qwest offers a unique and powerful combination of managed voice and data solutions for businesses, government agencies and consumers – locally and throughout the country. Customers coast to coast are turning to Qwests industry-leading national fiber optic network and its Spirit of Service for quality products and superior customer experience. Qwest is a participant in Networx, the largest communications services contract in the world, to provide leading-edge voice, data and video services. For more information on Qwest, and its various operating subsidiaries, please go to www.qwest.com. For information about the products and services Qwest is offering in the Networx contract, visit www.gsanetworx.com.”

Source: http://home.businesswire.com
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March 14, 2007

No Sabado Gigantes Here - V-me

Filed under [ Media ] [ Tomás' Picks ]
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“Spanish-language television channel V-me, a national network that has partnered with PBS to “entertain and educate America’s Latino families in Spanish,” began airing on digital cable stations earlier this month.

Posturing itself as the anti-Univision, V-me celebrated its Miami launch with a party at Coconut Grove’s Cielo Garden and Supper Club last night. The chic crowd ”” cocktail dresses, suits, one adventurous woman wearing a rabbit-fur pageboy cap ”” seemed very un-PBS. No sweater vests, tweed, or pleated khaki pants were in evidence among the attendees, who listened to the Spam All-Stars, sipped martinis, and ate croquetas to celebrate the arrival of “Plaza Sesamo” on cable channels everywhere. The Spanish version of “Sesame Street” has been on the air in Latin America for more than 30 years.”

Source: http://www.miaminewtimes.com
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December 8, 2006

Saturday Night’s All Right for ‘Sabado Gigante’

Filed under [ Entertainment ] [ Hispanic News ] [ Media ]
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“Even if you don’t know his name, millions of Americans consider him one of the biggest stars in the world. And many say that if you do not know who he is, you might not understand what kind of country you’re living in. He’s been called “Spanish Television,” and “The Face of Latinos.” He’s known simply as Don Francisco.

His weekly variety show on the Univision network is called “Sabado Gigante,” Giant Saturday. Watched in dozens of countries, the program draws close to 100 million viewers; that’s more than “The Tonight Show with Jay Leno,” “The Late Show with David Letterman” and “The Oprah Winfrey Show” combined.”

Source: http://abcnews.go.com
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November 3, 2006

Belqui Ortiz Joins ‘American Latino TV’ as Host

Filed under [ Entertainment ] [ Hispanic News ] [ Latinas ] [ Media ]
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“Syndicated television show American Latino TV has named Dominican-American actress and model Belqui Ortiz as its new host. She was selected through a nationwide talent search, and will helm the culture, events and trends show, now in its fifth season.

The native New Yorker is fluent in English and Spanish. She has appeared on Univision’s Sabado Gigante, in the 2000 film Girlfight and on NBC’s Law & Order. “

October 9, 2006

Don Francisco, TV’s Biggest `Gigante’

Filed under [ Entertainment ] [ Hispanic News ] [ Media ]
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“Beneath the sardonic and bufoonish Don Francisco is his alter-ego, the show’s mastermind and creator, Chilean entertainer Mario Kreutzberger. It is the reserved Kreutzberger’s ability to seamlessly channel Carol Burnett, Johnny Carson, Pat Sajak and Phil Donahue all into his Don Francisco character that has made “Sabado Gigante” the world’s longest running variety show, according to the Guinness Book of Records.

And it has allowed Kreutzberger to do what no politician in America has been able to achieve — create a space each Saturday evening that unites a wide swath of Hispanics across nationalities, cultures and even age and gender.”

September 22, 2006

Lucrative Hispanic market lures Boca Raton investor

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“Investor Richard Rochon is making a $267 million bet on a money-losing collection of TV stations, many of them in out-of-the-way cities like Amarillo, Texas, and Waterloo, Iowa, and most of them too small to even make the cable company’s roster.

But before you call Rochon crazy, consider this: The 128 stations include the nation’s second-largest collection of affiliates of Univision, the Spanish-language network that’s home to long-running stalwarts such as Sabado Gigante and Cristina.”

September 12, 2006

Reliant Energy’s New Hispanic Ad Campaign Takes a Creative Turn; Texas’ No. 1 Radio Morning Show Celebrity, Raul Brindis, Takes the Spotlight

Filed under [ Business ] [ Hispanic News ] [ Marketing ] [ Press Releases ]
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“Reliant Energy today announced the launch of a new, Spanish-language advertising campaign featuring Texas’ No. 1 morning radio talk show celebrity and Reliant Energy customer Raul Brindis. The campaign highlights Brindis’ endorsement of Reliant Energy and its products and services in a Hispanic-relevant television show format — a departure from the brand-focused advertising typical of Reliant’s past Hispanic advertising campaigns.

The spots replicate a television variety show similar to Sabado Gigante, made popular in the United States and in Latin America by Don Francisco, and now the world’s longest running variety show in television history. The role of host is played by Brindis, with game show hostess “Lola-Lola,” complete with glittering gown and rotating stage. Supporting Brindis and Lola-Lola are backup singers, “the Lolaettes,” debuting a Reliant jingle that urges customers to call 1-866-RELIANT to sign up for the electricity pricing plans that best meet their needs.”

August 16, 2006

Sabado Gigante Keeps On Rolling, Lee Cowan On TV’s Longest Running Weekly Entertainment Show

Filed under [ Entertainment ] [ Hispanic News ] [ Media ]
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“Surf the waves that make up cable television and chances are you will see your share of Spanish language stations. But if you haven’t seen Sabado Gigante – you haven’t seen Spanish TV.

Sabado Gigante – that’s ‘Giant Saturday’ – is the longest running weekly entertainment program on television, in any country, any language: 44 years so far, with not even one rerun. “

May 30, 2006

Univision 41 top rated Saturday Nights.

Filed under [ Hispanic News ] [ Media ]
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“Univision 41 (WXTV), New York’s premier Spanish-language TV station, is celebrating a number of notable records in the just-completed May Sweep period, the four contiguous springtime weeks in which the audiences of TV stations nationwide are measured to set advertising rates. The May 2006 sweep runs from April 27 to May 24, 2006.

Univision 41 is New York’s top rated TV station on Saturday nights regardless of language according to Nielsen Station Index (NSI) Local People Meter (LPM) ratings for the May 2006 sweep. For this feat Univision has the long-running hit, “Sabado Gigante,” seen Saturdays from 8 pm to 11 pm, to thank. “Sabado Gigante” with host Don Francisco is number one among New Yorkers aged 18 to 34 with 89,000 viewers (2.0 NSI LPM rating) and number one among New Yorkers aged 18 to 49 with 184,000 viewers (2.0 NSI LPM rating) regardless of language. That beats ABC, CBS, NBC, Fox, and every other TV station or network in New York. “

SOURCE: in English / Fuente en Ingles
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May 21, 2006

Mr. ‘Sabado’ night

Filed under [ Hispanic News ] [ Media ] [ People ]
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“But when you’re the host and creator of “Sabado Gigante” - the longest-running variety series in TV history in any language - there’s no need to be nervous.

Told that rival network Telemundo is set to challenge Francisco’s 20-year stranglehold on Saturday night audiences with a new Spanish-language variety series, “Sabado’s” loud, loquacious host is uncharacteristically subdued.

“I didn’t know that,” said Francisco about Telemundo’s plan to pit “El Gran Show” against Univision’s “Sabado Gigante” this fall.”

SOURCE: in English / Fuente en Ingles
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May 17, 2006

Spanish nets in ‘Gigante’ battle

Filed under [ Hispanic News ] [ Media ]
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“Telemundo this fall will try to unseat a legend - Univision’s Saturday night variety series “Sabado Gigante.”

Just as the Univison program prepares to celebrate 20 years of production in the U.S., Telemundo officials yesterday said they’re ready to challenge the only true variety series on the air anywhere in this country.

“It’s a tired show. It has been on for a long time,” said Ramón Escobar, Telemundo senior vice president of network entertainment. “Every show has its run. We need to be very aggressive on Saturday and Sunday.”"

SOURCE: in English / Fuente en Ingles
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May 12, 2006

“Sabado Gigante” host praised in Congress

Filed under [ Hispanic News ]
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“”Sabado Gigante” host Don Francisco, whose Spanish-language show has been a Saturday night staple across Latin America and in the United States, can now add congressional honors to his numerous awards.

The 65-year-old TV host, whose real name is Mario Kreutzberger, received a tribute Tuesday from Rep. Ileana Ros-Lehtinen, delivered from the House floor. He also took home a U.S. flag that was flown over the Capitol.

“Your commitment to the U.S. Hispanic community helped bridge the gap between the North American and the Latin American cultures,” Ros-Lehtinen said.”

SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
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May 10, 2006

Spanish-language TV host Don Francisco goes to Washington

Filed under [ Hispanic News ]
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“”Sabado Gigante” host Don Francisco, whose Spanish-language show has been a Saturday night staple across Latin America and in the United States, can now add congressional honors to his numerous awards.

Don Francisco, whose real name is Mario Kreutzberger, received a tribute from U.S. Rep. Ileana Ros-Lehtinen, R-Miami, delivered from the House floor Tuesday. He also took home a U.S. flag that was flown over the Capitol.

“Your commitment to the U.S. Hispanic community helped bridge the gap between the North American and the Latin American cultures,” Ros-Lehtinen told him.”

SOURCE: in English / Fuente en Ingles
FUENTE TRANDUCIDO: Usando Google o Altavista/Babel Fish
Please note some (many) sites require registration. Many times it is free.

March 5, 2006

Hispanic & Latino Media Roundup for February 25th-March 4th, 2006

Filed under [ Hispanic News ] [ Media ]
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  1. Mexican journalists scared into silence. Attack on Nuevo Laredo paper highlights dangers to reporters, democracy.
          Posted in hispanic news, media, non-US news
  2. Alejandro Junco de la Vega, El Norte Publisher, to Receive Missouri Honor Medal
          Posted in hispanic news, media, people
  3. Latin Beat & Viva America TV On BETJ.
          Posted in hispanic news, media
  4. Laughing Out Loud In Spanish. Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny - from BusinessWeek
          Posted in hispanic news, marketing, media
  5. Getting to know you…Meet Alan Becker, Publisher of Que Pasa, NC
          Posted in hispanic news, media
  6. Four new Latin American ‘Housewives’ shows hoping for success
          Posted in hispanic news, media
  7. VIOLENCE AND FEAR WREAK HAVOC ON MEXICAN BORDER CITY’S MEDIA
          Posted in hispanic news, media, non-US news
  8. Satellite, cable companies target Hispanics. New Spanish-language packages serve wider range of nationalities
          Posted in hispanic news, media
  9. La Misión, the only local Spanish language newspaper in the region, has joined the Colorado Mountain News Media family of publications.
          Posted in hispanic news, media
  10. La Kalle 105.9/92.7 FM New York’s Official Reggaeton Station Launches New Morning Show
          Posted in hispanic news, media, art, music y culture, press release
  11. Spanish Broadcasting System Launches New U.S. Hispanic Television Channel
          Posted in hispanic news, media, press release
  12. Charlotte’s top Spanish-language radio station leaping to FM. North Carolina
          Posted in hispanic news, media
  13. SBS Launches Mega TV in Miami
          Posted in hispanic news, media
  14. Spanish Broadcasting System Launches New U.S. Hispanic Television Channel
          Posted in hispanic news, media
  15. How to Cover Hispanic America–And Why. The ‘Hispanicizing’ of America, and the media, is upon us, but few editors understand Hispanic culture and demographics. Before they can serve Hispanic readers they need to know who they are–and the differences between them.
          Posted in hispanic news, media
  16. Tubular: Mexican-American Idol crowned on Academia USA. Mariana Vargas won it.
          Posted in hispanic news, media, art, music y culture, people
  17. Argentina Publishers Launch New Magazine for U.S. Hispanics
          Posted in hispanic news, media
  18. Babbalu.com and Telemundo – A Powerful Duo!”>Babbalu.com and Telemundo – A Powerful Duo!
          Posted in hispanic news, internet, media, press release
  19. NBCU, Galan Ink English-Language Novela Deal
          Posted in hispanic news, media
  20. “La Tribuna del D.C. United” Returns for Third Consecutive Season. Washington DC
          Posted in hispanic news, media, sports, press release
  21. Univision Reducing Ownership Stake In Entravision
          Posted in hispanic news, media
  22. Spanish Broadcasting System, Inc. Enters into First Multi-Market Agreement for Portable People Meter (PPM) Ratings Services
          Posted in hispanic news, media, press release
  23. San Diego Alt-Weekly Will Publish Content From Spanish-language Daily. California
          Posted in hispanic news, media
  24. Time Warner adds Hispanic cable networks in Green Bay, Wisconsin
          Posted in hispanic news, media
  25. MPR: A new bilingual newspaper serves rural Minnesota
          Posted in hispanic news, media
  26. An advertiser’s dream: Sabado Gigante
          Posted in hispanic news, marketing, media
  27. Spanish language radio hot in Tucson, Arizona and beyond
          Posted in hispanic news, media
  28. Televisa ponders buying top U.S. Spanish network
          Posted in hispanic news, business, media
  29. Que Pasa goes beyond usual Mexican-music broadcasts in North Carolina
          Posted in hispanic news, media
  30. ‘Housewives’ to be remade for Latin markets
          Posted in hispanic news, media
  31. Looking for Latinos on TV? Forget prime time, go to the kids’ shows
          Posted in hispanic news, media
  32. Latina Lista: Desperate Housewives Going South of the Border
          Posted in hispanic news, commentary, media
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