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	<title>HispanicTips &#187; Rochelle Newman-Carrasco</title>
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		<title>Can We Escape the Morass of Meaningless Multicultural Marketing Phrases? &#8211; The Words We Use Rarely Mean What They Should Mean &#8211; By: Rochelle Newman-Carrasco</title>
		<link>http://www.hispanictips.com/2011/08/11/can-we-escape-the-morass-of-meaningless-multicultural-marketing-phrases-the-words-we-use-rarely-mean-what-they-should-mean-by-rochelle-newman-carrasco/</link>
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		<pubDate>Thu, 11 Aug 2011 16:07:02 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<category><![CDATA[Rochelle Newman-Carrasco]]></category>

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		<title>You Know You Work for a General-Market Agency If &#8230;Never Heard These Phrases? You Haven&#8217;t Worked in Hispanic &#8211; by Rochelle Newman-Carrasco</title>
		<link>http://www.hispanictips.com/2011/01/10/you-know-you-work-for-a-general-market-agency-if-by-rochelle-newman-carrasco/</link>
		<comments>http://www.hispanictips.com/2011/01/10/you-know-you-work-for-a-general-market-agency-if-by-rochelle-newman-carrasco/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 17:55:06 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<title>Spanglish Surges During Hispanic Heritage Month &#8211; Whether It&#8217;s an Honor or Insult to Language, It&#8217;s Unstoppable</title>
		<link>http://www.hispanictips.com/2010/10/13/spanglish-surges-during-hispanic-heritage-month-whether-its-an-honor-or-insult-to-language-its-unstoppable/</link>
		<comments>http://www.hispanictips.com/2010/10/13/spanglish-surges-during-hispanic-heritage-month-whether-its-an-honor-or-insult-to-language-its-unstoppable/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 20:09:35 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<category><![CDATA[Rochelle Newman-Carrasco]]></category>

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		<title>Harrah’s Entertainment, Inc. Selects Walton &#124; Isaacson as Its Agency of Record for the U.S. Hispanic Marke</title>
		<link>http://www.hispanictips.com/2010/07/28/harrah%e2%80%99s-entertainment-inc-selects-walton-isaacson-as-its-agency-of-record-for-the-u-s-hispanic-marke/</link>
		<comments>http://www.hispanictips.com/2010/07/28/harrah%e2%80%99s-entertainment-inc-selects-walton-isaacson-as-its-agency-of-record-for-the-u-s-hispanic-marke/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 20:36:34 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Walton | Isaacson]]></category>

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		<description><![CDATA[<blockquote>Harrah’s Entertainment, Inc., the world’s largest provider of branded casino entertainment, has named Walton &#124; Isaacson, an award winning, independently held full-service agency with an expertise in serving diverse market segments, its agency of record for the U.S. Hispanic market. Walton &#124; Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications that effectively reach this valued consumer group.</blockquote>
Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Rochelle Newman-Carrasco &#8211; Chief Hispanic Marketing Strategist at Walton&#124;Isaacson</title>
		<link>http://www.hispanictips.com/2009/06/24/rochelle-newman-carrasco-chief-hispanic-marketing-strategist-at-waltonisaacson/</link>
		<comments>http://www.hispanictips.com/2009/06/24/rochelle-newman-carrasco-chief-hispanic-marketing-strategist-at-waltonisaacson/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 15:43:38 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Rochelle Newman-Carrasco]]></category>

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		<description><![CDATA[Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Hispanics Face Discrimination Even Among Their Own &#8211; When Hiring, Look at Talent not Surface Features</title>
		<link>http://www.hispanictips.com/2009/06/23/hispanics-face-discrimination-even-among-their-own-when-hiring-look-at-talent-not-surface-features/</link>
		<comments>http://www.hispanictips.com/2009/06/23/hispanics-face-discrimination-even-among-their-own-when-hiring-look-at-talent-not-surface-features/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 17:27:22 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<description><![CDATA[Aggregated by <a href="http://www.hispanictips.com">HispanicTips</a><strong> :: Hispanic &#038; Latino News &#038; Information</strong>]]></description>
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		<title>Defining &#8216;Get It&#8217; When It Comes to U.S. Hispanic Marketing &#8211; Where Do You Fall: Enlightened or Frightened? Trial or Denial?</title>
		<link>http://www.hispanictips.com/2009/04/07/defining-get-it-when-it-comes-to-us-hispanic-marketing-where-do-you-fall-enlightened-or-frightened-trial-or-denial/</link>
		<comments>http://www.hispanictips.com/2009/04/07/defining-get-it-when-it-comes-to-us-hispanic-marketing-where-do-you-fall-enlightened-or-frightened-trial-or-denial/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 18:27:25 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<description><![CDATA[<a href="http://www.hispanictips.com">HispanicTips</a><strong> is Essential Hispanic &#038; Latino News &#038; Information<br />
A Community Enhancer :: Relevant, Comprehensive, Useful &#038; Trusted </strong><br />
<strong>My readers say it best</strong>: "love it," "addictive,""useful," "great," &#038; "invaluable." - View <a href="http://www.hispanictips.com/readers-quotes/">quotes</a> &#038; <a href="http://www.hispanictips.com/testimonials.php">testimonials</a>]]></description>
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		<title>What Gladwell&#8217;s &#8216;Outliers&#8217; Can Teach You About Marketing If Culture Is Key to Flying a Plane, It Probably Matters in Advertising</title>
		<link>http://www.hispanictips.com/2009/03/03/what-gladwells-outliers-can-teach-you-about-marketing-if-culture-is-key-to-flying-a-plane-it-probably-matters-in-advertising/</link>
		<comments>http://www.hispanictips.com/2009/03/03/what-gladwells-outliers-can-teach-you-about-marketing-if-culture-is-key-to-flying-a-plane-it-probably-matters-in-advertising/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 13:12:42 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<title>Brand Immigrant Is in Serious Trouble &#8211; Restoring the Dignity of America&#8217;s Greatest Asset</title>
		<link>http://www.hispanictips.com/2009/01/21/brand-immigrant-is-in-serious-trouble-restoring-the-dignity-of-americas-greatest-asset/</link>
		<comments>http://www.hispanictips.com/2009/01/21/brand-immigrant-is-in-serious-trouble-restoring-the-dignity-of-americas-greatest-asset/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 14:58:33 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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		<description><![CDATA[<a href="http://www.hispanictips.com">HispanicTips</a><strong> is Essential Hispanic &#038; Latino News &#038; Information<br />
A Community Enhancer :: Relevant, Comprehensive, Useful &#038; Trusted </strong><br />
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		<title>Q Scores Take the &#8216;Quien?&#8217; Out of Latino Celebrity Spokespeople If It Looks Like a Hispanic Celebrity and It Talks Like a Hispanic Celebrity, Is It Really a Hispanic Celebrity?</title>
		<link>http://www.hispanictips.com/2008/10/10/q-scores-take-the-quien-out-of-latino-celebrity-spokespeople-if-it-looks-like-a-hispanic-celebrity-and-it-talks-like-a-hispanic-celebrity-is-it-really-a-hispanic-celebrity/</link>
		<comments>http://www.hispanictips.com/2008/10/10/q-scores-take-the-quien-out-of-latino-celebrity-spokespeople-if-it-looks-like-a-hispanic-celebrity-and-it-talks-like-a-hispanic-celebrity-is-it-really-a-hispanic-celebrity/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 15:49:27 +0000</pubDate>
		<dc:creator>Tomas</dc:creator>
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