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News (Noticias) Tagged ‘Rochelle Newman-Carrasco’

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October 10, 2008

Q Scores Take the ‘Quien?’ Out of Latino Celebrity Spokespeople If It Looks Like a Hispanic Celebrity and It Talks Like a Hispanic Celebrity, Is It Really a Hispanic Celebrity?

Filed under [ Business ] [ Marketing ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: Rochelle Newman-Carrasco

Read More in English: adage.com
Traducido: usando Google o Altavista/Babel Fish

October 7, 2008

Don’t Hate the Player, Hate the Game - How the Nissan Multicultural Review Proves Chris Rock’s Point

Filed under [ Marketing ] [ Commentary ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: Dieste, Nissan, Rochelle Newman-Carrasco

Read More in English: adage.com
Traducido: usando Google o Altavista/Babel Fish

August 19, 2008

Phonetic or Pathetic? Grading My Garmin on Its Spanish

Filed under [ Business ] [ Latinas ] [ Tomás' Picks ] [ Language Issues ] [ Commentary ] [ Blogante Business ]
Tags: Rochelle Newman-Carrasco

Read More in English: www.hispanictips.com
Traducido: usando Google o Altavista/Babel Fish

August 5, 2008

AIM grows and Rochelle Newman-Carrasco joins team

Filed under [ Business ] [ Latinas ] [ Blogante Business ]
Tags: HispanicAd, Rochelle Newman-Carrasco

Read More in English: hispanicad.com
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July 23, 2008

Gracias, Jim Stengel - You Set the Bar High for U.S. Hispanic Marketing

Filed under [ Business ] [ Marketing ] [ People ] [ Blogante Business ] [ Blogante Business Essentials ]
Tags: Rochelle Newman-Carrasco, Spanish-language

Under Jim’s stewardship, two Spanish-language-programming firsts went on air: “Cocina Crisco,” the first branded cooking show, and “Hablando,” the first morning talk-show format rooted in product integration. Additionally, it was under his watch that P&G’s first bilingual (Spanish/English) packaging in the U.S. was developed. “*

*From: http://adage.com
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October 29, 2007

Academy of Television Arts & Sciences - Hispanics & Television in Transition – Nov. 1

Filed under [ Entertainment ] [ Hispanic News ] [ Media ] [ California ] [ Los Angeles ]
Tags: Danny Pino, Hollywood, Mario Lopez, Nestor Carbonell, Nielsen, Rochelle Newman-Carrasco, television

Join us for a frank discussion of the growing influence and impact of the Hispanic audience, their television viewing habits and the implications for the major English language television networks.

Panelists include:
NINA TASSLER • President, CBS Entertainment
KIM ROZENFELD • Senior Vice President, Current Drama Programming, ABC
CESAR MELGOZA • President, Latin Force Group
ROCHELLE NEWMAN-CARRASCO • CEO/Principal, Enlace Communications, Inc.
PETER MURRIETA • Creator, Greetings from Tucson/Executive Producer, Wizards
of Waverly Place
DOUG DARFIELD • Senior Vice President, Hispanic Services, Nielsen Media Research
DANNY PINO • Cold Case
MARIO LOPEZ • Correspondent for Access Hollywood and Dancing with the Stars
JAY HERNANDEZ • Six Degrees
ROSELYN SANCHEZ • Without a Trace
NESTOR CARBONELL • Cane

Moderated by: RICK RAMIREZ • Vice President, Emerging Markets, Fox Entertainment Group
Music by: DJ MJ
Produced by: FRANK ESTRADA “*