News (Noticias) Tagged ‘Robert Unanue’

Baseball fans can eat Cuban sandwiches, plantain chips and flan during Astros games since the Goya Latin Cafe opened in April in Minute Maid Park. Last year, Secaucus, N.J.-based Goya Foods opened Salsa On the Go in Yankee Stadium.

Goya President Robert Unanue recently visited the Minute Maid Park cafe, and he spoke with Chronicle reporter Jenalia Moreno about the concession stands, the company’s Houston distribution facility and the rising costs of energy and food.”*

Goya Foods, the family-owned Latin American food company, proudly announced that it has pledged 125,000 pounds of food for families and children on the occasion of the first visit by His Holiness, Pope Benedict XVI to the United States. The food donation will allocate 85,000 pounds of food to the nation of Haiti which recently experienced riots brought on by food shortages and economic hardship. The products directed to Haiti will be donated through Catholic Relief Services (CRS) and will originate from Goya facilities in New Jersey, Miami and the Dominican Republic, which neighbors the country on the island of Hispaniola. “This very generous donation will allow CRS to supplement our food distributions to some of the most vulnerable populations in Haiti,” said Bill Canny, CRS country representative in Haiti. “We thank Goya for their assistance and look forward to our continued relationship as we help those who have been adversely affected by the current spike in food prices.”

An additional 40,000 pounds of food will be donated domestically to regional food banks in Richmond, Virginia, courtesy of the Goya facilities in Prince George County. “Goya Foods is privileged to welcome His Holiness and can think of no better way to honor the legacy of the Holy Father than by helping those less fortunate,” stated Robert Unanue, Goya Foods President. “The donation we are making to Haiti represents our commitment to the Haitian people, not only in Haiti, but in Miami, New York and the rest of the United States.”

Goya Foods has a long history of giving aid to Hispanic and Caribbean communities such as Haiti as well as participating in global efforts during times of natural disasters and times of need. Most recently, Goya has provided food relief to flood victims in the Dominican Republic and Mexico in addition to earthquake victims in Peru. As part of its salute to the Papal visit, a Goya spokesman indicated that the company is also sponsoring 50 commemorative banners to be displayed throughout Manhattan and the Bronx during the month of April. The banners will be prominently placed in the area of St. Patrick’s Cathedral, on Third Avenue from 90th to 96th Streets and in the areas surrounding Yankee Stadium in the Bronx, site of the highly anticipated Papal Mass on April 20th.

The papal visit to New York, which will include an address to the United Nations, a prayer at Ground Zero and masses held at St. Patrick’s Cathedral and Yankee Stadium, is viewed with special reverence by many Americans. “Goya Foods has a well established tradition of helping people in need,” said Peter Unanue, Executive Vice President, Goya Foods. “Our welcoming of Pope Benedict through this donation and the sponsorship of commemorative banners reflects the importance of His Holiness to the United States and our support of his message of charity to the world-at-large,” concluded Unanue.

ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com “*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

“Goya Foods today announced that it will launch a multi-dimensional promotional campaign for the highly-acclaimed film “Bella”, winner of the 2007 Toronto International Film Festival’s “People’s Choice Award”. The independently-produced film, brainchild of Mexican icon Eduardo Verástegui who serves as both star and producer, has won enthusiastic reviews from a variety of media outlets including CNN’s Anna Maria Montero who called it “Powerful and moving … a true inspiration.” Written and directed by first-time filmmaker Alejandro Gomez Monteverde, this charming movie is a life-changing love story centered on family, friendship and a love that goes deeper than romance.

According to Goya Foods President Robert Unanue, “Goya has chosen to take on an active role in the promotion of this film owing to its emphasis on the strength of family and tradition. Of equal importance to us was the fact that “Bella” portrays Latinos in such a positive light and of course, that food plays an integral role in the story”. The film will open nationwide on October 26th and in support of its debut, Goya will host the October 23rd premiere in Miami, Florida at the Olympia Theatre, Gusman Center as well as the October 24th premiere in New York City at Tribeca Cinemas. Goya’s sponsorship includes strategic product placement in the DVD, the production and placement of 30-second radio commercials in Spanish language markets, as well as the underwriting of a short video produced by Goya on “Bella”. The video will be featured prominently at the Premiere as well as on Goya’s website www.goya.com, the “Bella” website, www.bellathemovie.com and the DVD version of the film scheduled for release in 2008.
The selection of “Bella” as winner in the Toronto International Film Festival bodes well for the production and its cast. Previous winners of the People’s Choice category have gone on to Academy Award(TM) nominations and more. Films such as “American Beauty”, “Crouching Tiger, Hidden Dragon” and 2006 foreign-language film winner “Tsotsi” have all been distinguished by the honor. Enthused producer/star Eduardo Verástegui said, “I wanted to portray Latinos as everyday heroes who are hard-working people of integrity… Family is the foundation of society for the Latino culture”. The sentiment is echoed by Unanue who concludes, “There are few opportunities that we get as a Latin American food company to embrace such an uplifting message about Hispanics in the film medium. Bella is that rare chance to team up with a project that affirms the values and sentiment that go into the Goya Foods credo and are integral to our success. We are proud sponsors of this heartfelt and moving endeavor.”

ABOUT GOYA
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com “*

“Goya Foods, the largest Hispanic-owned food company in the United States, proudly sponsors the Salsa Con Salsa: Fiesta Goya on the Parkway as part of the Sunoco Welcome America! Festival in Philadelphia. The festival, heralded as the official celebration of America’s birthday features seven days of free, family oriented events and concerts in the nations birthplace. On July 3rd, the Salsa Con Salsa: Fiesta Goya on the Parkway section, located on 20th & Ben Franklin Parkway will feature a Goya kiosk offering samples of Latin American delicacies, a guest performance by the Kips Bay Boys & Girls Club “K” Company Dance Troupe from the Bronx, as well as top musical acts Michael Stuart, Charanga La Unica, Son de Cali, Adalberto Santiago and the Original Tito Puente Orchestra with son Ronnie Puente. The Fiesta Goya site will also be the place where the City of Philadelphia, under the instruction of the Philadelphia Salsa Congress, will attempt to break the Guinness(TM) World Record for the largest choreographed salsa dance ever!

Celebrating America’s freedom and the diversity of the American experience is a natural progression for the Latin American food company according to Goya’s President Robert Unanue who says, “Goya Foods was born in the United States in 1936 and our accomplishments are a wonderful example of the American dream. We are sponsoring this event because it demonstrates how the Latino experience is rapidly becoming one with the American experience.”

The Hispanic food company has witnessed first-hand the growth and popularity of Latin American food and products, prompting the company to engage in a significant expansion throughout the U.S. and abroad. Most recently, Goya Foods has opened new and expanded facilities throughout the United States and the Caribbean to keep pace with the demand for authentic Latin American food. As sponsors of the New York Yankees this past April they launched a food concession stand at Yankee Stadium featuring popular Latin dishes made with Goya products and ingredients. The concession stand has been met with tremendous enthusiasm by fans of all ethnic backgrounds. States Mr. Unanue, “We take the public’s positive response to our endeavors as a sign that America has embraced its Latino roots and that it welcomes the rich culture and traditions that comprise our diverse Hispanic community. Our sponsorship of the Salsa Con Salsa: Fiesta Goya on the Parkway is our way of saying thank you and celebrating the spirit of independence that has made it all possible.”

For details on the Salsa Con Salsa: Fiesta Goya on the Parkway performance schedule and how to participate in the Salsa dance competition, visit www.americasbirthday.com.

About Goya
Founded in 1936, Goya Foods, Inc. is not only America’s largest Hispanic-owned food company, but has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 1,500 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com “

“Goya Foods, Inc., the largest Hispanic- owned food company in the United States, this week launches an extensive new brand advertising effort, part of an integrated marketing campaign representing the largest single investment in the history of the company.

Leveraging the huge popularity of Latino cuisine in mainstream American culture, the new advertising positions Goya as the ultimate provider of “authentic” Latino ingredients and foods for various generations of Hispanic consumers as well as a new segment in the general market of enthusiastic cooks with a passion to create, experience and share authentic ethnic foods at the family table.

The multi-channel campaign includes national, local and cable TV ads in 11 key markets, both general and Hispanic, as well as an online component.

Robert Unanue, President of Goya, said, “We see a historic opportunity to accelerate Goya’s growth in the mainstream U.S. market by capitalizing on today’s mega-trend toward Latin food preferences and the resurgence of in-home cooking, which plays to our core brand equity as the premier purveyor of ‘authentic’ Latino foods.”

The centerpiece of the new effort is a television campaign (1 30-second anthem and 2 product-specific 15-second commercials) from Winglatino, the Hispanic marketing communications company of WPP’s Grey Global Group. The TV spots are a tender evocation of the importance of “home” in everyone’ s life and the role Goya has always played in creating meals with the home-made flavor of authentic Latino ingredients. Each commercial ends with the tagline: “If it’s Goya, it has to be good.”

Gary Bonilla, Vice President, Strategic Planning Director of Winglatino, said, “Our research uncovered an ethnic neutral target: ‘Kitchen Artists’ who love cooking at home. They are inspired to use their creativity to create home-cooked meals across cultures to bring friends and family back to the dining room. Goya gives them the quality, taste and convenience they crave.”

Jackie Bird, President and CEO of Winglatino, said, “The TV ads convey the importance of coming home and savoring the joys of food and family to make an emotional connection with all consumers. The ads reinforce both Latino cultural values and deeply-held loyalty for Goya while tapping into non- Latinos desires to experiment with new ethnic food flavors.”

ABOUT GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company. Goya manufactures, packages and distributes more than 1,200 high-quality food products, including: canned and dry-packaged beans, rice and rice mixes; nectars; seasonings; and authentic Latin specialties. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com/

ABOUT Winglatino: a partner agency of Grey Global Group, A WPP agency, is positioned independently and managed by Latinos. The agency helps some of the world’s most important corporations reach the U.S. Hispanic market. Forward- thinking strategic and creative work are agency trademarks, proven to build some of the best brands in America among Hispanic consumers. “

“Goya Foods, the largest Hispanic- owned food company in the United States is bringing the taste of Latin America to historic Yankee Stadium this season, as it becomes a new sponsor of the celebrated franchise. The season-long sponsorship includes a permanent porch sign in left field, a promotional day on July 31st and the operation of a Latino food concession stand featuring food made with Goya products and ingredients. This endeavor is indicative of the growing popularity of Latino food and its culture in all aspects of the American experience. “We are thrilled to be a sponsor of the New York Yankees and prouder still to introduce Latin American food to the ‘House that Ruth Built.’ Given the tremendous contributions that Latino players and their fans have made to America’s favorite past-time, the pairing of Latino food with baseball is a home run,” stated Robert Unanue, President of Goya Foods.

As a leader in the Latin American food industry, Goya continues to be at the forefront in introducing Latino food to America. “Throughout the United States, Latino culture has become an integral part of the American experience. We have found that people are eager to learn about all things Latino - be it music, dance and most especially food! Our new food concession “Salsa on the Go” is a response to this consumer demand,” stated Joseph Perez, Goya’s Senior Vice-President.

The aptly named “Salsa on the Go” is located at the Food Court on Field Level, Section 20. Here fans will be treated to a variety of freshly prepared Latin American favorites, made with Goya products and ingredients, including Cuban sandwiches with Plantain Chips, Chicken in Salsa with Rice and Beans, Beef or Cheese Empanadas, Sweet Plantains and beverages in flavors like Mango, Passion Fruit and Guava. “We are excited about our new and growing relationship with Goya. With such a great brand presence in the Tri-state area, especially in the South Bronx where there is such a strong Latino community, Latino food and Goya’s presence at Yankee Stadium is only natural” said Lonn A. Trost, New York Yankees Chief Operating Officer.

“The New York Yankees symbolize excellence and tradition. Goya Foods, founded over 70 years ago, have always embraced these two concepts in its mission to bring America’s families the highest quality authentic Latin American cuisine. Our sponsorship of the New York Yankees and the inauguration of Goya’s “Salsa on the Go” food concession is a great opportunity to give our loyal consumers, and new fans alike, the food they love, while enjoying a winning season” concluded Mr. Unanue.

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“Jennifer Lopez graces the cover of PEOPLE en Español’s “100 Most Influential Hispanics” issue which honors those who have made an impact in the Hispanic community. Lopez opens up about being named an influential Hispanic, the influence of her ethnic roots and her desire to have a family. “Being an example to others is a big part of my work,” Jennifer tells PEOPLE en Español. “It excites me to think that I could be capable of changing opinions, or of making people laugh or cry. It’s a beautiful facet of the work that we do.”

Lopez also talks about wanting to start her own family. “I come from a strong family, so of course I want to have one. But I also have my own family: my immediate family, my husband, and his children. I am a part of all this. In this sense, I am very fortunate.”

In addition to Lopez, other entertainers honored include Shakira, Carlos Santana, Julio Iglesias, Gloria and Emilio Estefan, and Salma Hayek for her work as producer of the hit ABC series, Ugly Betty. Ricky Martin is honored for his humanitarian work as Good Will Ambassador of the United Nations and for the work of his foundation.

Mexican film directors Alejandro González Iñárritu, the director of Babel, Guillermo del Toro, Pan’s Labyrinth, and Alfonso Cuarón, Y TÚ Mamá También and Harry Potter and the Prisoner of Azkaban, are honored for their innovative film work. “You have to work in film for the correct reasons,” says Cuarón. “For the love of working in film, not for fame. The fundamental thing is honesty and finding your own voice.”

Fashion designers Carolina Herrera and Narciso Rodrí­guez also land on the list of the 100 Most Influential. Rodrí­guez says that Carolyn Bessette, the late wife of John F. Kennedy Jr., is an inspiration in his work. “She has been the most important person in my life, both professionally and personally, I miss her a lot.” Spanish shoe designer Manolo Blahnik, who achieved cult status on the television series Sex and the City, speaks about his influence on new designers. “I believe that what I have brought is the return to a complete femininity, which to me, represents placing a woman on a pedestal with high heels.”

Antonio Villaraigosa, mayor of Los Angeles, and Bill Richardson, Governor of New Mexico, have been honored for their notable political careers. From the world of business, Ralph de la Vega, COO of Cingular Wireless and George Reyes, CFO of Google, also made the list.

For behind-the-scenes video and exclusive photos from PEOPLE en Español’s “100 Most Influential Hispanics,” check out peopleenespanol.com. Vote for who should be the #1 Most Influential Hispanic by logging onto the magazine’s website and voting for your favorite. To read the full story, see page 57 of the magazine.

The complete list of PEOPLE en Español’s “100 Most Influential Hispanics”:

Entertainers
– Jennifer Lopez, singer, actress, entrepreneur
– Antonio Banderas, actor
– Armando Manzanero, singer, composer
– Carlos Santana, guitarist, composer
– Daddy Yankee, reggaetón artist
– Eva Longoria, actress
– George López, comedian, actor
– Gloria Estefan, singer, composer and author
– Johnny Pacheco, musician and producer
– Jorge Hernández, lead singer of Los Tigres del Norte
– Juan Gabriel, singer, composer
– Juan Luis Guerra, singer-writer
– Juanes, singer
– Julio Iglesias, singer
– Lucero, actress, singer
– Luis Miguel, singer
– Ricky Martin, singer, philanthropist
– Roberto Gómez Bolaños, comedian and actor
– Salma Hayek, actress and producer
– Shakira, singer, composer
– Silvia Pinal, actress, producer
– Sonia Manzano, actress, screenwriter, “Sesame Street”
– Verónica Castro, actress, singer, television host
– Willie Colón, musician, composer, producer

Culture/ The Arts
– Alejandro González Iñárritu, director “Babel,” producer, screenwriter
– Alfonso Cuarón, director “Y Tu Mamá Tambien,” producer, screenwriter
– Andrés Serrano, visual artist
– Carla Estrada, television producer
– Carolina Herrera, fashion designer
– Chita Rivera, actress, singer, and dancer
– Cristina Saralegui, journalist, television host, entrepreneur
– Eduardo “Piolí­n” Sotelo, Radio D.J.
– Fernando Gaitán, writer, “I am Ugly Betty,” original spanish language version
– Ferran Adrií , chef
– Gabriel Garcí Márquez, writer
– Guillermo del Toro, director “Pan’s Labyrinth,” producer, screenwriter
– Gustavo Santaolalla, producer, musician and composer “Brokeback Mountain”
– Isabel Allende, writer
– Jaime Hernández, cartoonist
– Julio Bocca, dancer
– Manolo Blahnik, shoe designer
– Mario Garcí, newspaper designer
– Mario Testino, photographer
– Narciso Rodrí­guez, fashion designer
– Nilo Cruz, playwright
– Oscar de la Renta, fashion designer
– Pedro Almodóvar, director “Volver,” screenwriter, composer
– Pedro Damián, producer
– Plácido Domingo, tenor
– Rita Moreno, actress and singer, “West Side Story”
– Robert Rodrِí­guez, directorِ
– Rubén Blades, musician, actor government functionary
– Santiago Calatrava, architect, engineer
– Walter Mercado, astrologist

Politics/Public Affairs
– Alberto Gonzáles, Secretary of Justice
– Anthony Romero, Executive Director of ACLU
– Antonio Villaraigosa, Mayor of Los Angeles
– Bill Richardson, Governor of New Mexico
– Dolores Huerta, Civil Rights activist
– Emilio T. González, Director of Immigration and Naturalization Services of the United States
– Fidel Castro, President of Cuba
– Hugo Chavez, President of Venezuela
– Janet Murguia, President of National Council of La Raza
– José Gomez, archbishop of San Antonio, Texas
– Michelle Bachelet, President of Chile

Business
– Carlos Slim HelÚ, businessman
– Eduardo Castro-Wright, President and CEO of Wal-Mart Stores U.S.
– Emilio Azcárraga Jean, CEO of Grupo Televisa
– Emilio Estefan, producer, composer and entrepreneur
– George Reyes, Vice-president and CFO of Google
– José Fernández, President of Bodega Owners Association
– Marí AzÚa, CIO, IBM
– Mirta de Perales, cosmetologist, business executive
– Ralph í€lvarez, President and COO of McDonald’s
– Ralph de la Vega, COO, Cingular Wireless
– Robert Unanue, President of Goya Foods Inc.
– Tere Zubizarreta, President and CEO, Zubi Advertising

Media
– Christina Norman, President of MTV
– Gustavo Cisneros, President, Cisneros Group
– Jorge Ramos, journalist, co-anchor of “Noticiero Univision”
– Marí Antonieta Collins, author, host on Telemundo
– Marí Celeste Arrarás, editor and anchor on Telemundo
– Maria Elena Salinas, journalist, co-anchor of “Noticiero Univision”
– Mario Kreutzberger (Don Francisco), television host, presenter
– Markos Moulitsas ZÚniga, political commentary, blogger
– Mónica Lozano, editor and executive director of “La Opinion” newspaper
– Nina Tassler, President, CBS Entertainment
– RaÚl Alarcón Jr., President, Spanish Broadcasting System

Sports
– Arturo Arte Moreno, Owner of the Los Angeles Angels of Anaheim
– Juan Pablo Montoya, race car driver
– Omar Minaya, General Manager of The New York Mets
– Oscar de la Hoya, boxer

Science & Technology/Health
– Aida Giachello, sociologist
– Antonia Novello, Health Commissioner of New York
– Ellen Ochoa, astronaut
– Héctor Ruiz, President of Advanced Micro Devices, Inc
– Jane Delgado, President of the National Alliance for Hispanic Health
– JesÚs Aguais, activist, director of “Aid for Aids”

Education
– Bertha Flores, teacher
– Eduardo Padrón, President, Miami Dade University

PEOPLE en Español was launched in 1996 as a special issue, and today has become the best-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 500,000, and reaches more than five million readers every month with its editorial mix of Hispanic and mainstream entertainment, fashion and beauty, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of Hispanics in the U.S. For daily news and scoops, visit peopleenespanol.com. “