News (Noticias) Tagged ‘reporter’

la comunidad, one of the most awarded advertising agencies in the world, has appointed Antoinette Zel as agency president in the Miami office. A media pioneer, Zel, 43, most recently held the position of Senior Executive Vice President, Network Strategy for the NBC Universal/Telemundo Network. Prior to NBCU/Telemundo, Zel, a longtime MTV Networks executive, served as President of MTV Networks Latin America.

Zel’s appointment will enrich the leadership slate of la comunidad, the independent global creative leader, and position the agency for expansion in the US, targeting both the US Hispanic and general market consumer. Zel will be responsible for long-term strategic vision, business development and management of the US office, in tandem with la comunidad’s Buenos Aires office.

“I’ve known Antoinette for a long time and she’s always been an innovator. She knows the challenges faced by advertisers, and the current state of traditional media given her Viacom and NBCU experience. She knows the vehicles to use to get consumers to care - whether through branded extensions or original digital applications, and that’s very exciting for us,” said Jose Molla, la comunidad founder and Creative Director. “Plus, she has a great reputation as both an inspiring and effective leader; she’ll help us take la comunidad to the next level.”

With a track record growing businesses that thrive on creativity, Zel brings a broad perspective on marrying strong creative to the needs of consumers and marketers that result in tangible performance. She is especially known for her expertise in targeting the hard to reach 12-34 multi-cultural youth segment. In 2006, Zel and NBCU/Telemundo garnered its first Peabody Award for Excellence in Journalism for a news special, “For My Country? Latinos in the Military.”

A 13-year veteran of MTV Networks, as President of MTV Networks Latin America, Zel led all creative, commercial and strategic operations for MTV, Nickelodeon and VH1 in 22 countries in Latin America.

Trained as an entertainment attorney, Zel is a frequent keynote speaker who has been widely recognized by the media industry including Hollywood Reporter’s “Top 25 Hispanic Women in Entertainment (2007)”; and Ad Age “Top 25 Women to Watch,” (2006), and Billboard’s Top 20 Power Players in Music (2005).

About la comunidad

Founded in 2001 by brothers Jose and Joaquin Molla, la comunidad (the community) is a global independent agency known for excellence in multi-platform advertising and for authentic communications on multinational brands. La comunidad has three offices one in Miami Beach and two in Buenos Aires. La comunidad was named the 2006 Agency of the Year by Adweek’s Marketing y Medios; the agency has won numerous international advertising awards, including two Gold TV Lions and one Bronze Lion in the 2007 and 2008 editions of Cannes.

After just two years, la comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. La comunidad clients include Best Buy, Remy Martin, Johnson & Johnson, Citibank, Virgin Mobile, MTV/VH1, Volkswagen (Latin America), Disney Channel, Coca Cola Company and Rolling Stone Magazine, among others. For more information visit www.lacomu.com. “

The firm of President Patricia Gracia, Peruvian, and CEO Tony Gracia, Puerto Rican, has been selected as a finalist for the Sol Awards. The selection of Power Media Group (PMG) affirms PMG’s accomplishments in growing a favorable reputation with businesses who aim to reach the Latino consumer market.

Held annually, the Sol Awards Gala sets the backdrop for a premier Latino business-networking and recognition event. The black-tie event is attended by a who’s-who of the Latino entrepreneurial, corporate and political worlds. Previous awards have honored entrepreneurs and corporations for major contributions to the success of Latino business. Along with a reception, the Gala includes a presenters’ program, the awards presentation, and dancing. Each attendee receives an elegantly bound full-color program book with sponsor advertisements and Latin Business Association information.

“We’ve worked hard, and the resulting rewards arrive by themselves,” commented Patricia.

“Our energies are directed towards surpassing our clients’ expectations, and on earning our clients’ trust. Every day we assign ourselves new goals to keep moving ahead,” said Tony.

Power Media Group Inc. qualified this year under very strict SBA guidelines for a Small Business Administration (SBA) Real Estate Loan, based on the firm’s projected productivity and on its delivery of innovative services to clients.

On Thursday, July 10, 2008, the company celebrated the opening and purchase of its first commercial building and new home for clients. The Santa Clarita Valley Chamber of Commerce and Los Angeles county Board of Supervisors were present to present their certificates, demonstrating support and welcoming the company to the city. Peruvian Vice Consul Gabriel Pacheco and Univision Reporter Liliana Escalante were the godfathers of the official opening, along with a priest who blessed the 11,000 square-foot property and land.

About Power Media Group Inc.

A premier advertisement agency offering innovative and effective media, marketing and public relations services, Power Media Group, Inc. has attracted widespread interest from advertisers by its successful operations in attracting the Hispanic market to PMG clients. Situated in the heart of what is considered the #1 Hispanic market by research firm Syncopate, PMG crafts magnetizing messages designed to harness the consumer buying power of a trillion-dollar market segment. PMG counts on experts across a range of advertising to achieve the challenges of its clients. Prestigious clients PMG represents include Universal Music Latin, Xenon Pictures, Vivendi Visual Entertainment, NYX Cosmetics, Creativa Interiors-Primor, The Perfume Club, AB Underwear, Costamar Travel Intl., New Concepts, Success Masters by Design, Laboratorios Mallo, Selman Chevrolet, among others. Founders Patricia and Tony Gracia continue to serve clients with the respect and care they’ve presented since the beginning of the firm and stand true to their motto: “We love your business, as we love our baby.” To learn more about the services of Power Media Group, visit http:// www.powermediagroup.com or call (800)901-5272. “

UNITY 08, the quadrennial gathering of the National Associations of Asian American, Black, Native American and Hispanic journalists, hits Chicago this week surrounded by wall-to-wall bad news about minorities and the media.
…
In January of this year when the Chicago Sun-Times let go dozens of journalists, I made headlines (visit my Press Room and read from the bottom up) by being let go even though I was Chicago’s only Hispanic metro columnist and the newsroom’s only Latino reporter. With no seniority on a roster that included people who had been there for over twenty years, I was out on my can despite the fact there are 1.7 million Latinos in the six-county Chicago metro region and the number grows every day.”*

Three years ago, Eliecer Perez Rodriquez, 37, and his wife, Andrea Miro Gonzales, 46, began the tedious and emotional process of trying to leave Cuba to start a new life in America.

Two weeks ago, the couple finally completed their journey.”*

A Venezuelan military helicopter often used to transport President Evo Morales crashed in central Bolivia, but Morales was not aboard and is safe, Bolivia’s defense minister said Monday. Five crew members were reported killed.

Morales had used the Super Puma helicopter on Saturday and was scheduled to fly in it again on Monday, Defense Minister Walker San Miguel told reporters. He said those killed were “people linked to presidential transport.””*

The job of Juan Hernandez is to win support for John McCain, particularly Latino votes. So it may seem odd that the campaign doesn’t want its national director of Hispanic outreach to get any press. Repeated NEWSWEEK requests to interview Hernandez have been rebuffed or ignored. When a reporter suggested talking to Hernandez at a convention of the National Association of Latino Elected and Appointed Officials, where Hernandez was slated to appear June 28, his name was suddenly removed from the list of scheduled speakers. A NALEO spokesman, Eric Wagner, says someone from the McCain campaign called and asked to replace him, but didn’t offer an explanation. (A McCain aide, who refused to be quoted discussing internal campaign strategy, later told NEWSWEEK that the campaign had never signed off on Hernandez as a speaker.)”*

Sí TV, the first media company combining community and content to inspire, empower, and entertain English-speaking Latinos, and Voto Latino, a leading, nonpartisan voter registration engagement organization, announced the results of “Crash the Parties,” a nationwide search for two young Latinos to cover the Democratic and Republican National Conventions as embedded reporters for Sí TV. “Crash the Parties” is the nation’s first multiplatform initiative encouraging American Latinos to take part in the election process through voting, voicing their opinions, and active convention participation. “*

Growing up we did hear some Spanish, but English was what we spoke. There was no little taqueria down the street because our home was in suburbia. My Latino nature is less obvious, and at the same time deeply ingrained, evidenced in how I view family, time and God.

I recalled my friend’s gibe, with all of its underlying meanings, after hearing about the demise of Tu Ciudad (Your City), a slick magazine marketed to assimilated, English-dominant Latinos. People like me.”*

Senator Barack Obama says the Latino community holds the upcoming presidential election in their hands. He made the remark in San Diego yesterday at the annual convention of the nation’s largest Latino civil rights organization. KPBS Reporter Kenny Goldberg has more”*

On a jinxed Greyhound bus bound for Las Vegas, Mirna Zapata questioned whether her artistic success was meant to be.

For one thing, the bus broke down twice, at one point stranding her for eight hours - meaning she might miss the registration for the U.S.A. World Showcase singing competition.

Beyond that, she had received donations to enter the competition (where she could win $100,000), and she was worried that her generous donors would think she ran off with the money.”*

The Latino vote promises to be vital in November’s presidential election. Both Republican John McCain and Democrat Barack Obama have been actively seeking to build support with Latino organizations. Sunday, Obama spoke in San Diego to the National Council of La Raza, a leading Hispanic advocacy group.”*

one little thing, non-political, the reporter make La Raza sound like La Rasa -t

As their contract negotiations intensified this week, the newsroom employees at San Francisco’s leading Spanish-language news station - KDTV Channel 14 - should have been in a strong bargaining position. Not only is the newsroom full of coveted bilingual journalists, but for the past two ratings periods KDTV has beaten most of its Bay Area English-language competitors in various ratings contests.

But when it comes to Spanish-language television news, high ratings don’t translate into high salaries. Many KDTV reporters and producers, like their counterparts at Spanish-language stations across the country, earn roughly one-fourth less in base pay than their competitors at English-language stations, even if the 6 p.m. newscast they’re producing is attracting more viewers in the coveted 25-54 demographic than every Bay Area station except KGO-TV. “*

Last month, the Dallas Morning News published a series about illegal immigrant Hispanic students at a Dallas high school. The stories are largely about the students’ struggles to learn English, pass their classes and stay in school. Reporters Macarena Hernández and Gary Jacobson also provide an intimate and sympathetic view of the ups and downs students go through adjusting to new friends, parents they hadn’t seen in a long time, and in some cases siblings they’d never met.

The stories make a compelling read, but they glossed over the more important story: thousands of students in the state of Texas who are classified as limited English speakers were born in the U.S. The majority of them are Hispanic children and low-income.”*

The Abilene Chamber of Commerce will host its inaugural Business Mercado from 9 a.m. to 5 p.m. Sept. 20 at the Abilene Civic Center, 1100 N. 6th St. Hispanic-owned and non-Hispanic-owned businesses may take advantage of the services and products offered.”*