http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Wed, 15 Feb 2012 16:13:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/02/03/five-years-after-igniting-controversy-with-the-launch-of-its-pizza-por-pesos-promotion-pizza-patron-announced-that-it-is-planning-three-new-campaigns-for-2012-designed-to-celebrate-the-brands-latin/ http://www.hispanictips.com/2012/02/03/five-years-after-igniting-controversy-with-the-launch-of-its-pizza-por-pesos-promotion-pizza-patron-announced-that-it-is-planning-three-new-campaigns-for-2012-designed-to-celebrate-the-brands-latin/#comments Fri, 03 Feb 2012 16:29:03 +0000 Tomas http://www.hispanictips.com/?p=171954 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/02/03/five-years-after-igniting-controversy-with-the-launch-of-its-pizza-por-pesos-promotion-pizza-patron-announced-that-it-is-planning-three-new-campaigns-for-2012-designed-to-celebrate-the-brands-latin/feed/ 0 http://www.hispanictips.com/2012/01/13/blogs-dallasobserver-pizza-patron-dallas-original-latino-centric-pizza-shop-keeps-stacking-them-pesos/ http://www.hispanictips.com/2012/01/13/blogs-dallasobserver-pizza-patron-dallas-original-latino-centric-pizza-shop-keeps-stacking-them-pesos/#comments Fri, 13 Jan 2012 15:44:03 +0000 Tomas http://www.hispanictips.com/?p=167560 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2012/01/13/blogs-dallasobserver-pizza-patron-dallas-original-latino-centric-pizza-shop-keeps-stacking-them-pesos/feed/ 0 http://www.hispanictips.com/2011/11/29/pr-pizza-por-pesos%c2%ae-headed-for-fresno-california-pizza-patron/ http://www.hispanictips.com/2011/11/29/pr-pizza-por-pesos%c2%ae-headed-for-fresno-california-pizza-patron/#comments Tue, 29 Nov 2011 20:48:41 +0000 Tomas http://www.hispanictips.com/?p=161633 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/29/pr-pizza-por-pesos%c2%ae-headed-for-fresno-california-pizza-patron/feed/ 0 http://www.hispanictips.com/2011/04/29/pizza-patron-takes-aim-at-mainstream-audience-for-the-first-time-new-tv-and-radio-campaign-focuses-on-a-younger-more-diverse-group-of-customers/ http://www.hispanictips.com/2011/04/29/pizza-patron-takes-aim-at-mainstream-audience-for-the-first-time-new-tv-and-radio-campaign-focuses-on-a-younger-more-diverse-group-of-customers/#comments Fri, 29 Apr 2011 19:38:21 +0000 TomasC http://www.hispanictips.com/?p=125687
"Today, second generation Hispanics account for nearly 60 percent of overall Hispanic population growth in the U.S. according to the Pew Hispanic Center," said Andrew Gamm, Pizza Patrón brand director. "This landmark change has very important socio-economic, demographic and especially language preference implications."

Recent research conducted by Pizza Patrón revealed that a majority of its customers were consuming mainstream media at higher levels than ever before. Language has become much less a question of capability, but is more about personal preference, reflecting the bilingual aptitude of our bicultural customer base, says Gamm.

The new advertising campaign explains what the company's slogan 'Más Pizza. Menos Dinero.' has meant for the past 25 years. The concepts of 'Más Quality,' 'Más Service' and 'Más Value' are spotlighted in shots that focus on the caliber of the ingredients, fresh dough made throughout the day and the brand's trademark friendly, bilingual service. The company wants to convey to customers that it understands its low prices might get you in the door, but only great food and exceptional service will bring you back again and again.

"Our loyal customers already know that Pizza Patrón is one of the best kept secrets out there. People often see our low prices advertised and wonder if you can really get great food for so few dollars," said Gamm. "Our más quality and más service, when combined, deliver más value to our guests -- that's the message with this one."

Pizza Patrón continues to be a lightning rod for discussion regarding Hispanics in the U.S. The company plans to continue its commitment to ensure the brand reflects the contemporary Latino experience in the U.S. today. The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website - www.pizzapatron.com
Facebook - http://www.facebook.com/pizzapatron
Twitter - http://www.twitter.com/pizzapatronCurated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/29/pizza-patron-takes-aim-at-mainstream-audience-for-the-first-time-new-tv-and-radio-campaign-focuses-on-a-younger-more-diverse-group-of-customers/feed/ 0 http://www.hispanictips.com/2011/01/06/pizza-patron-changes-its-marketing-strategy-to-target-bilingual-consumers/ http://www.hispanictips.com/2011/01/06/pizza-patron-changes-its-marketing-strategy-to-target-bilingual-consumers/#comments Thu, 06 Jan 2011 16:38:20 +0000 Tomas http://www.hispanictips.com/?p=113019 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/01/06/pizza-patron-changes-its-marketing-strategy-to-target-bilingual-consumers/feed/ 0 http://www.hispanictips.com/2010/11/28/sales-leads-el-pollo-loco-pizza-patron-cargill-heelys-time-warner-cable/ http://www.hispanictips.com/2010/11/28/sales-leads-el-pollo-loco-pizza-patron-cargill-heelys-time-warner-cable/#comments Mon, 29 Nov 2010 02:35:24 +0000 Tomas http://www.hispanictips.com/?p=110373 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/28/sales-leads-el-pollo-loco-pizza-patron-cargill-heelys-time-warner-cable/feed/ 0 http://www.hispanictips.com/2010/09/16/pizza-patron-celebrates-latin-independence-with-200-coupon-loteria/ http://www.hispanictips.com/2010/09/16/pizza-patron-celebrates-latin-independence-with-200-coupon-loteria/#comments Thu, 16 Sep 2010 14:31:34 +0000 Tomas http://www.hispanictips.com/?p=99872 This year, September's Latin holiday Fiestas Patrias, has added significance since several Hispanic cultures are celebrating 200 years of independence. In honor of the festivities, Pizza Patrón, the nation's number one Latin pizza brand, has teamed with Pepsi to roll out a fun twist on the more than 200 year old Mexican game of chance - Lotería.

"We're a little over a week into the promotion, and have already had to go back and run more game cards. All our stores were running out; the game is so popular," said Andrew Gamm, brand director for Pizza Patrón.

Lotería is similar to Bingo, except it uses images on a deck of cards instead of plain numbers on round balls. The Pizza Patrón promotion features a handout with break off pieces that emulate traditional Lotería cards. The cards can be used for a variety of discounts throughout the month of September, one per visit.

"The Lotería is a classic game that brings back very nostalgic memories for many Hispanics in the U.S.," said Gamm. "This is the type of promotion that makes perfect sense for Pizza Patrón because it reinforces our brand's unique cultural position in the marketplace, and it is fun and accessible for all of our customers of every ethnicity."

The September Coupon Lotería offerings will be in addition to Pizza Patrón's famous ultra-competitive pricing and unbeatable every day values like its 12-inch medium AMIGO PIZZAS® starting as low as $4, and its X-Large LISTA-NOW READY™ pepperoni pizzas starting as low as $6 every day.

About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website - www.pizzapatron.com
Facebook - http://www.facebook.com/pizzapatron
Twitter - http://www.twitter.com/pizzapatron
MySpace - http://www.myspace.com/mypizzapatron
YouTube - http://www.youtube.com/user/pizzapatroncorp

Contact:
Sandy Bell
Phone 972-934-2850 x106
Fax 972-934-2870 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/09/16/pizza-patron-celebrates-latin-independence-with-200-coupon-loteria/feed/ 0 http://www.hispanictips.com/2010/07/08/pizza-patron-partners-with-fishbowl-marketing-for-email-marketing-initiatives/ http://www.hispanictips.com/2010/07/08/pizza-patron-partners-with-fishbowl-marketing-for-email-marketing-initiatives/#comments Thu, 08 Jul 2010 18:45:11 +0000 Tomas http://www.hispanictips.com/?p=89658 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/08/pizza-patron-partners-with-fishbowl-marketing-for-email-marketing-initiatives/feed/ 0 http://www.hispanictips.com/2010/06/12/pizza-patron-launches-futbol-gana-sweepstakes-nations-1-latin-pizza-brand-celebrates-the-world-cup/ http://www.hispanictips.com/2010/06/12/pizza-patron-launches-futbol-gana-sweepstakes-nations-1-latin-pizza-brand-celebrates-the-world-cup/#comments Sat, 12 Jun 2010 18:18:30 +0000 Tomas http://www.hispanictips.com/?p=87917 Known internationally for its Latin brand focus, Pizza Patrón announced today that it is launching ¡Fútbol-Gana!, its World Cup online sweepstakes. Pizza Patrón fans have a chance to win one of four 50-inch home theater systems and many other great prizes.

The promotion, open to legal U.S. residents of CA, NV, AZ, CO, TX, GA and FL, age 18 or older, began on May 17th and runs through July 9th. During that time, pizza lovers and World Cup fans alike can log on to pizzapatron.com and enter once a day for their chance to win one of four grand prize packages that include a 50" flat screen TV, a satellite TV subscription plus a surround sound system. Twenty runners-up will also receive a $50 gift card for WorldSoccerShop.com to buy their favorite soccer gear or team jerseys.

This Saturday, the U.S. will play England in the opening round of the World cup in a rematch of the "Miracle on Grass" from the 1950 World Cup, the last time these two teams met. The game is poised to attract more North American viewers than any soccer game in history.

"Fútbol, or soccer as we know it here in the U.S., is the most popular sport in the world, and our Hispanic customers have been anticipating this for months," said Andrew Gamm, brand director for Pizza Patrón. "This is big for us, and we are working hard every day to enhance the World Cup experience for our customers."

In preparation for the games, Pizza Patrón began distributing free game schedule posters on May 17th that contained valuable coupons and a secret code needed to enter the online sweepstakes at www.pizzapatron.com. The ¡Fútbol-Gana! secret code is also available for participants on the company's Facebook® and Twitter® sites, or a game card can be obtained at any Pizza Patrón location in the U.S.

"Many experts expect this Saturday's game to catapult the sport in popularity here in the U.S., but the majority of our customers have been avid fans their entire lives," said Gamm. "Here at Pizza Patrón, we have laid the ground work to let our customers know that we want to be a part of their World Cup watching parties. What's better than soccer and pizza, anyway?"

About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website - www.pizzapatron.com
Facebook - http://www.facebook.com/pizzapatron
Twitter - http://www.twitter.com/pizzapatron
MySpace - http://www.myspace.com/mypizzapatron
YouTube - http://www.youtube.com/user/pizzapatroncorp Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/12/pizza-patron-launches-futbol-gana-sweepstakes-nations-1-latin-pizza-brand-celebrates-the-world-cup/feed/ 0 http://www.hispanictips.com/2009/11/11/pizza-patron-partners-with-anchor-bay-entertainment/ http://www.hispanictips.com/2009/11/11/pizza-patron-partners-with-anchor-bay-entertainment/#comments Wed, 11 Nov 2009 17:24:43 +0000 Tomas http://www.hispanictips.com/?p=66937 Nation’s No. 1 Latin Pizza Brand launches "Nothing Like the Holidays" National Online Sweepstakes.



The 95-unit Pizza Patrón said today that it kicked-off its Nothing Like the Holidays national online sweepstakes in conjunction with the October 27th release of the DVD and Blu-ray™ in stores everywhere.

Pizza Patrón launched the online promotion with Anchor Bay Entertainment in conjunction with the October 27 DVD/Blu-ray™ release of Nothing Like the Holidays, by award-winning director Alfredo De Villa. The PG-13 comedy/drama stars Luis Guzmán, John Leguizamo, Debra Messing, Alfred Molina and Freddy Rodriguez and is a humorous and heartwarming story of one unforgettable family reunion during the holidays.

The Grand Prize for the promotion includes a flat screen TV, Blu-ray™ disc player and the Nothing Like the Holidays Blu-ray™ edition. Twenty runner-ups will receive a copy of Nothing Like the Holidays on DVD. Winners will be selected randomly and notified at the end of the contest.

Customers can enter to win at pizzapatron.com from November 1st through November 30th, 2009 for a chance to win the Grand Prize, view the movie trailer and download wallpapers for their computer. Open to all U.S. residents, age 13 or older, Pizza Patrón and movie fans can enter once per day and no purchase or payment is necessary. Void where prohibited.

Pizza Patrón brand director, Andrew Gamm, says this is the company’s second national online sweepstakes, and sees the movie ¬as a perfect complement to the brand’s personality: traditional Americana with a Latin twist.

“The movie tagline reads ‘They're just a typical American family. Minus the typical,’” says Guillermo Estrada, president of Pizza Patrón. “This is so true of our culture – there is no typical. Hispanics come in all shapes and sizes and from very diverse backgrounds, but Latino heritage is something that we all have in common. At Pizza Patrón, we strive to celebrate all aspects of Latin life and create a memorable experience for everyone who visits, no matter what their background is.”

Today, Pizza Patrón operates 95 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Anchor Bay Entertainment
Anchor Bay Entertainment (anchorbayent.com) is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children’s entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray™ formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About Pizza Patrón
Pizza Patrón (pizzapatron.com) was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 95 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.
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