News (Noticias) Tagged ‘piolin’

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June 5, 2008

Piolin por La Manana Lands on WLCC/La Ley Tampa

Filed under [ Media ] [ Florida ] [ Tampa ]
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“Mega Communications in Tampa, has announced that the hugely successful ‘Piolin por La Manana’ AM Drive Comedy/Reality Show will now be heard on WLCC ‘La Ley’ Tampa Monday-Friday 7am - 1pm beginning Monday, June 2nd. “*

February 5, 2008

Hispanic Radio Listeners Nationwide to Support Life-Saving Efforts Against Childhood Cancer

Filed under [ Health ] [ Hispanic News ] [ Press Releases ]
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“Univision Radio, a division of Univision Communications Inc. and the leading Spanish-language radio broadcaster in the United States, joins forces again with St. Jude Children’s Research Hospital(R) through the network’s Promesa y Esperanza (Promise and Hope) broadcast on February 7 and 8.

The Spanish-language radio fundraiser helps raise money and awareness in Latino communities for children who are battling cancer and other diseases at St. Jude, the premier pediatric cancer research center.

“At Univision, and at each of the local stations in the Univision Radio network, we are proud of the role we play for Hispanics in the U.S.,” said Monica Rabassa, VP Marketing, Corporate Communications & Public Affairs of Univision Radio. “Our work with St. Jude is another example of our commitment to our communities. The amazing response of our staff and listeners since we started our partnership 10 years ago demonstrates the importance of the St. Jude message of hope.”

This year, for the first time, Univision Radio Puerto Rico is joining in the effort to support St. Jude. In addition to Puerto Rico, Univision Radio will support Promesa y Esperanza through several of its local radio stations in Albuquerque, Dallas, El Paso, Fresno, Las Vegas, Los Angeles, McAllen, Miami, New York, San Antonio, San Diego and San Francisco. Univision Radio will also support the event through its syndicated radio programming, Recuerdo, RadioCadena Univision, and El Piolin por la Manana, in more than 20 markets.

“We are very fortunate to have the support from Univision Radio and the Hispanic community to ensure that no child is ever turned away from receiving treatment because of a family’s inability to pay,” said John P. Moses, Chief Executive Officer of ALSAC, the fundraising organization of St. Jude. “We want the community to know that every donation, even as little as $20 a month, helps make a difference in saving a child’s life at St. Jude.”

More than 85 cents of every dollar St. Jude receives goes directly to research and treatment. St. Jude is the only pediatric cancer research center where families never pay for treatments that are not covered by insurance. The hospital’s daily operating costs are nearly $1.3 million, which are primarily covered by public contributions.

Opened in 1962, St. Jude freely shares its research findings with hospitals everywhere.

St. Jude’s International Outreach Program shares its expertise and knowledge with partner countries around the world, including Brazil, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, and Venezuela.”*

*From: http://sev.prnewswire.com
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January 14, 2008

Pizza Places Craving More Latino Dough - Pizza Patron

Filed under [ Business ] [ Hispanic News ] [ Blogante Business ]
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“When the Pizza Patron Inc. chain signed L.A.-based Hispanic radio star Piolin as a pitchman, it was a declaration of war for a slice of the Latino pizza-buying market.

Dallas-based Pizza Patron only has two of its 70 stores in Los Angeles, but three more are under construction and there are plans for others in the works. The chain will not only be competing with La Pizza Loca Inc., based in Santa Fe Springs and with 44 stores in the L.A. area, but with large chains such as Little Caesars, Pizza Hut and Domino’s.”*

*From: http://www.labusinessjournal.com
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December 10, 2007

Pizza Patron Partners With Piolin - Chain Names #1 Ranked Radio Host Voice and Face of Brand

Filed under [ Business ] [ Hispanic News ] [ Marketing ] [ Media ] [ People ] [ Press Releases ] [ Blogante Business ]
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“Pizza Patron, the premier Latino pizza brand, recently signed with popular radio personality Piolin to endorse the concept. As part of the company marketing campaign, the chain licensed the use of Piolin’s image and highly-recognized logo for their marketing, advertising and in-store promotions.

The LA Times ranks Sotelo among the 100 most powerful people in Southern California. Piolin has the No. 1 Spanish-language morning show in Los Angeles, with a 5.0 share. He has a higher rating than Howard Stern, Ryan Seacrest, Kevin & Bean or any other of his English-language morning radio show. He also has the No. 1 syndicated show among the 645 Spanish-language stations nationwide. In short, Piolin is the No. 1 morning radio show, Spanish-language or otherwise, in the U.S.

“We worked long and hard to see this partnership come to fruition,” said Andrew Gamm, Director of Brand Development for Pizza Patron. “Piolin is a uniquely gifted individual who is not only entertaining, but he is dedicated to community involvement. He regularly assists listeners with immigration issues as well as financial, legal and medical crises, he is always helping people.”

This agreement marks the first national advertising campaign for Pizza Patron. In addition to utilizing Piolin in their print advertising and marketing efforts, the chain will be airing spots daily on Piolin’s nationally syndicated program Piolin por la Manana.

“Piolin is the living embodiment of what Pizza Patron is all about on a number of levels and we are thrilled with this agreement,” says Antonio Swad, founder of Pizza Patron Inc. “Our brand focus and commitment to community for more that 20 years make this the perfect fit.”

The agreement with Piolin comes on the heels of six consecutive quarters of double-digit, same store sales increases for the chain.”*

October 9, 2007

Brother Introduces Revolutionary Ink Jet Based Garment Print to Latino Market

Filed under [ Business ] [ Hispanic News ] [ Press Releases ]
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“Brother International Corporation’s Industrial Products Division, a global leader in the industrial sewing market, launches a remarkable new ink jet garment printer in the Latino market to reveal its latest technology to Latino business owners in the textile industry and raise awareness of this new technology, the GT-541 delivers better performance and productivity in the screen printing industry.

The Brother GT-541 uses ink jet technology that prints on many garments in high quality color directly from a computer. The GT-541 marks the progression from screen printing technologies to a cleaner, faster, and more productive way to imprint images on garments. This ink jet garment printer is as simple to operate as a desktop printer, can network with multiple units, and delivers great print quality. The investment for printing can be as low as .50 cents for the ink and $1 to $2 for the t-shirt, which can be sold at market rate from $15-$30.

The GT-541 is faster and less expensive to operate than traditional screen printing machines because there is no set-up, tear-down, clean-up, screens, squeegees, or pallet adhesive. The GT-541 water based ink can be cured by a standard heat press, eliminating the need to purchase a conveyor dryer, and significantly reducing operating space requirements.

“The industry is literally lining up to bring the GT-541 into their businesses,” said Peter Holland, Senior Director. “Brother is the only manufacturer developing this technology that has field tested their printer for over one year at embroidery and screen printing businesses. We placed twenty-nine units and imprinted more than 100,000 shirts in a real-world setting to make sure we delivered the quality and durability we projected.”

Brother’s GT-541 concludes its debut at key Latino Heritage Month events as part of a test market introduction to the US Latino market, it will participate in Univision Radio’s Risas y Ritmo (Laughter and Music) hosted by renowned Spanish DJ “Piolin” Sotelo, Girls Night Out hosted by Rocio Sandoval “Peligrosa,” at the Fiestas Patrias event at the Los Angeles Coliseum and Sports Arena, the LA County Fair at the Pomona Fairgrounds, and will culminate at the National Latino Congreso.

“We want to close the gap in technology among Latino screen printers and introduce the latest technology to people who aspire to opening their own business,” said Fernando Padilla owner of Stitch City, a Brother International distributor in Southern California. “We are introducing this new technology as part of a test market to give the Latino Textile industry – and the community at large – an introduction of the businesses possibilities of owning the GT-541 a technology that is more efficient and less expensive to operate than traditional screen printing and that is currently revolutionizing the costly screen printing industry.”

Brother offers a full line of industrial sewing and embroidery machines, software, accessories, parts (PAS Store) and training from the single head to multi-head models. The company is recognized for its high-quality, state-of-the-art machines and accessories – offering ease-of-use and flexibility at competitive prices.

About Brother

Bridgewater, New Jersey, is the corporate headquarters for Brother in the Americas, (from Canada to South America) and has fully integrated sales, marketing services, manufacturing, and research and development capabilities located here in the U.S. In addition to its headquarters in New Jersey, Brother has facilities in California, Illinois, Massachusetts, and Tennessee as well as subsidiaries in California, Ohio, Canada, Brazil, Chile, Mexico and Argentina.”

August 20, 2007

Peruvians In Connecticut Think Of Home

Filed under [ Community ] [ Hispanic News ] [ Connecticut ]
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“As a TV in the corner of Hartford’s Piolin restaurant showed CNN en Españols images of Peruvian earthquake destruction, the Velasquez family talked of the relief of learning that their matriarch had survived unhurt.

“My grandmother is in her 90s, and she slept under blankets in the cold last night,” Marina Velasquez said over dinner Thursday at the Peruvian restaurant near Trinity College. “She lives a little south of Lima, and the phone lines were down. We couldnt get through until this morning, so we didnt sleep much. But at least shes OK.”"

Read more: http://www.courant.com
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July 16, 2007

Piolín’s progress - He rallied Latino listeners to march for immigration reform; now he’s behind a push for citizenship.

Filed under [ Hispanic News ] [ Media ] [ People ] [ Politics ] [ Top Stories ]
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“ITS HARD TO FIND MUCH to cheer in the demise of the Senates immigration reform bill, which fell apart when two-thirds of Republicans and one-third of Democrats refused to bring it to a vote. But there is one thin silver lining. Dismayed that the federal government has turned its back on millions of working immigrants, record numbers of legal residents ”” many mobilized by Spanish-language media ”” have been applying to become American citizens, claiming their rightful place in this country.

According to the U.S. Citizenship and Immigration Services, applications for citizenship from January through April were up 103% in the seven-county Los Angeles region ”” and 61% nationwide ”” over the same period in 2006. Some applicants have rushed to beat the increase in naturalization fees, from $400 to $675, set for July 30. Others have hurried to avoid having to take the new citizenship test, which will debut next year and is expected to be more difficult. “

Read more: http://www.latimes.com
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June 14, 2007

Eddie Piolin Sotelo Delivers over One Million Letters in Support of Immigration Reform to Congress

Filed under [ Hispanic News ] [ Immigration ] [ Press Releases ]
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“Today, radio personality Eddie “Piolí­n” Sotelo will hand deliver over one million letters signed by U.S. citizens and/or legal residents in support of the passage of a fair and just immigration reform bill this year to bi-partisan members of Congress. Piolí­n’s “Por la Reforma Migratoria con Piolí­n” campaign marks the first time that a letter writing campaign has generated such a large number of letters in support of immigration reform.

“I am humbled by the overwhelming support that this campaign has received and I believe wholeheartedly in the urgent need for immigration reform in our great country,” said Piolí­n. “Fair and just immigration reform is needed to address the current and future challenges our nation faces and will continue to face in the future. I sincerely thank everyone who has shown their support for this cause, both here in D.C. and across the U.S.”

Piolí­n began his letter writing campaign on Univision Radio’s “Piolí­n por La Mañana” and on Univision.com just six weeks ago. Five days ago, he left from Los Angeles, beginning his cross-country caravan journey and making stops in Albuquerque, Dallas and Chicago to collect letters from U.S. citizens and legal residents in a united quest for immigration reform.

Piolin’s letter delivery will take place today, June 14, 2007, at 1:30 p.m. ET in Senate Upper Park Corner of Constitution and Delaware. Senators Kennedy D-MA, Martinez R-FL, Menendez D-NJ, Salazar D-CO, and Specter R-PA, as well as members of the Congressional Hispanic Caucus and Congressional Hispanic Conference will be present to receive the signed letters.

Univision Radio’s “Piolí­n por La Mañana” is the top ranked morning show in Los Angeles regardless of language and its 27 syndicated markets make it the #1 show in the country. Apart from his commitment to his listeners, Piolí­n is one of the most televised radio personalities in the nation with regular appearances on national shows like Sábado Gigante and Cristina as well as interviews on CNN, Fox News Channel, MSNBC and Good Morning America, among others.”

June 12, 2007

Popular disc jockey goes to Washington with 1 million letters - Eduardo “Piolin” Sotelo

Filed under [ Hispanic News ] [ Immigration ] [ Media ] [ Tomás' Picks ] [ People ] [ Washington DC ]
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“A popular Spanish-language disc jockey has begun a cross-country trip to encourage Congress to overhaul the nation’s immigration laws, planning to give one million supporting letters to lawmakers in Washington, DC.”

Read more: http://www.ksby.com
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April 25, 2007

Mexican Actress Geraldine Bazan Flies from the Billboards in Miami to the Ace Awards in New York to Glaad Awards in South Beach

Filed under [ Entertainment ] [ Hispanic News ] [ Latinas ] [ Press Releases ]
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“Geraldine Bazan actress who has just received her residency in the United States recently stared in the NBC Telemundo soap opera Land of Passions (Tierra de Pasiones) and in Univision Love doesn’t Have a Price (El Amor No Tiene Precio). Currently she is a very bad behaved villain in the teen soap Under the Reigns of Love (Bajo Las Riendas del Amor) from Televisa Miami Studios all three currently being transmitted in Mexico, Central and South America as well as Europe.

Geraldine Bazan for her artistic trajectory has received more than twenty some awards in Mexico for theater, movies, and television. In Los Angeles she received the Golden Aztec Award (Azteca de Oro) in the annual Dialogue with out Borders Convention along with Mayor Antonio Villaraigoza, Laura Zapata, Yolanda Montes (Tongolele), Manuela Torres and Piolin. In Maracaibo, Venezuela she received the Mara de Oro Diamond edition same also awarded to singer David Bisbal.

April 25th and 26th she will be participating in the press conference, red carpet, and award presentation the Billboards in Miami, Florida hosted this year by Marlene Favela and Carlos Ponce. Honored this year will be Pedro Infante” , Miguel Bose, Ricardo Montaner, and Valentin Elizalde”  who’s family surprisingly cancelled. Also Spanish singer David Bisbal, expected to perform at the Billboards also cancelled. In attendance to the award show will be Osvaldo Rios, Lupillo Rivera, Gaby Spanic, Gaby Espino, Monica Noguera, Penélope Menchaca, Ivonne Montero, Mauricio Islas, and Aylin Mujica. The night promises to hola many surprises.

April 28th and 29th she will also be participating in Fashion Week Inside in Style Miami in Ocean Drive where she will be modeling an outfit by Samy Gicherman in the Armandeus Fashion Show

Geraldine Bazan has been Goodwill Ambassador and International Marshall of the Hispanic and Puerto Rican Day Parade parades held in Manhattan and currently she is the International Queen of the Mexican Independence Day Parade in New York and she is an honor guest alongside Governor Elliot Spitzer, Carmen Salinas, and Evita Muñoz(Chachita) in the 5th of May festival in Flushing M Park in Queens where Alejandra Guzman and Jennifer Peña will be performing. The same way she will be participating in the Battle of Puebla parade in Manhattan and the Gala dinner that will follow in Casa Puebla.

She will be attending the 6th Annual Latin Film TRIBECA Festival where Diego Luna will be presenting his documentary on JC Chavez life.

As Image of the Year in the ACE Awards Geraldine Bazan an Gerardito Fernandez are invited to the 39th Ceremony (Association of Critics in Entertainment in New York) presided by Fernando Campos to be celebrated in the Natives Theater on May 6th in Queens where Evita Muñoz (Chachita) will be honored. Special awards will be given to Carmen Salinas for her 10 years showcasing the theater show “Aventurera” and Eugenio Derbez for his performance in “Latinologues” and Lupita Ferrer for her theater runs in New York.

On May 10th Geraldine is invited to the red carpet and the 18th ceremony of the Glaad awards held at the JW Marriott in South Beach. The opera is nominated in NBC Telemundo’s Land of Passions (Tierra de Pasiones) for the treatment of the gay theme in the soap.

May 26th Geraldine Bazan will be godmother of the LatinFest in Homestead Florida where there will be a number of mexican celebrities including a performance by Banda Maguey in the Demilly Rodeo Arena.

In her spare time Geraldine likes to support causes such as the Telethons in Mexico, Panama, and Guatemala as well as support US social organizations and foundations who solicitate her for her image, attendance to galas, auctions, carpets, and benefit presentations that struggle to reduce statistics of homeless, discrimination, cancer, specials olympics, AIDS, Latin Book and Family Fest by Edward James Olmos and Women Fair activities.

For more information visit: www.celebrity5k.com/celebrities.asp, www.glaad.org, www.maytepridafoundation.org and www.mapavi.org. “

March 8, 2007

Spanish stations dominate Arbitron - Los Angeles radio

Filed under [ Hispanic News ] [ Media ]
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“Spanish contemporary remains king in L.A. radio, as the first set of winter Arbitron trends have Univisions KLVE-FM still on top among listeners 12 and older.

This time out, KLVE is tied with another Univision outlet, the regional Mexican outfit KSCA-FM which features the top-rated morning program hosted by Eddie “Piolin” Sotelo. Both stations attracted a 4.8 share of the market aud.”

Source: http://www.variety.com
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January 21, 2007

Top Mexican shock jocks square off in Chicago

Filed under [ Entertainment ] [ Media ] [ Top Stories ] [ Illinois ] [ Chicago ]
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“Last week, Spanish language radio listeners witnessed the start of a showdown between two enormously popular morning Mexican shock jocks — “El Pistolero” and “El Piolin” — to see who will capture more of the Chicago-areas Spanish-language listeners in the Arbitron-ranked No. 3 Spanish-language radio market in the United States.

Eddie “El Piolin” Sotelo — “Tweety Bird” — just started broadcasting on Chicago’s WPPN-FM 106.7 “La Pasion” from 6 a.m. to noon Monday through Friday. His Los Angeles-based morning show is heard in 24 cities across the country, including Miami and New York, through a syndication deal with Univision, the nations largest Spanish-language broadcaster.”

Source: http://www.suntimes.com
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January 16, 2007

Hispanic Morning Show Expands to other markets - Piolin por la Manana

Filed under [ Hispanic News ] [ Media ]
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“Univision Radio is expanding the syndication of its No. 1 morning show, Piolin por la Manana, hosted by Eddie “Piolin” Sotelo, to an additional eight of its owned stations including top 10 market stations in New York WZAA-FM and Chicago WPPN-FM.

With the addition of clearances in New York, Chicago, San Diego KLNV-FM, San Antonio KCOR-AM, El Paso KBNA-FM, Albuquerque KJFA-FM, McAllen, Texas KBGT-AM, and a one-hour show on Saturday in Miami WRTO-FM, the Univision morning show will clear 24 markets. “

Source: http://adweek.com
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January 11, 2007

Univision to Expand Syndie of No. 1 Morning Show - Piolin por La Manana

Filed under [ Hispanic News ] [ Media ]
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“Univision Radio announced Thursday it is expanding the syndication of its No. 1 morning show, Piolin por La Manana, hosted by Eddie “Piolin” Sotelo, to an additional eight of its owned stations including top 10 market stations in New York WZAA-FMand Chicago WPPN-FM. “

Source: http://www.mediaweek.com
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July 8, 2006

Powerful Latino DJs to mount immigrant voter drive

Filed under [ Hispanic News ] [ Immigration ] [ Media ]
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“Two Latino radio hosts credited for mobilizing hundreds of thousands this year in pro-immigrant protests said on Friday they would join the drive to increase the immigrant vote in the 2008 U.S. presidential election.

Los Angeles disc jockeys Piolin (Tweetybird) and El Cucuy (the Bogeyman) said they will work with the National Council of La Raza and other organizations to push Latino immigrants living in the United States to become U.S. citizens and register to vote in time to cast ballots in 2008.”

SOURCE: in English / Fuente en Ingles
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February 1, 2006

Entravision Radio to Broadcast Top-Rated Eddie ‘Piolin’ Sotelo on Eight of Its Radio Stations

Filed under [ Hispanic News ] [ Media ] [ Press Releases ]
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“Entravision Radio, a division of Entravision Communications Corporation (NYSE: EVC), announced today that it will begin broadcasting Eddie “Piolin” Sotelo’s “Piolin por la Manana” on Entravision Radio stations in eight markets as part of a syndication agreement with Univision Radio. Details of the agreement were not disclosed.

“Piolin por la Manana” is one of the highest-rated Spanish-language radio programs in the country. For the Fall 2005 Arbitron ratings book for Los Angeles, California, “Piolin por la Manana,” which originates from Univision Radio’s La Nueva 101.9 FM, was ranked number one among Adults 18-34 in morning drive, solidifying his position as the most listened to morning shows in the market, regardless of language. “Piolin por la Manana” airs from 4:00 a.m. to 11:00 a.m. PT, Monday through Friday and Saturdays from 6:00 a.m. to 9:00 a.m. Mr. Sotelo got his start in radio in the late ’90s and has quickly become a household name among U.S. Hispanics. He is best known for his creativity, charming personality and dedication to his loyal fans. Mr. Sotelo also makes special guest-appearances regularly on programs airing on the Univision and TeleFutura Television Networks….”

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