News (Noticias) Tagged ‘Peru’

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When the massive earthquake struck this region last August 15th, it left communities crumbled, infrastructure destroyed and nearly 140,000 people homeless. Although the spotlight has moved on, the American Red Cross is still on the ground, working with the Peruvian Red Cross to help families rebuild physically and mentally.

“Immediately we flew in relief supplies, Red Cross disaster experts and the cash needed to help our sister society the Peruvian Red Cross,” said Eric Baranick, Head of the American Red Cross delegation in Peru, “but the outpouring of kindness and generosity from donors has allowed us to stay, helping those who lost their homes and communities recover beyond the first critical months.”

In the past year, nearly 2,000 families have been given the skills and materials by the American Red Cross to build temporary wooden houses until their new permanent homes could be built. The small wooden houses provide dignity, privacy and warmth and are sturdy and flexible enough to withstand high winds and recurrent tremors.

Boards, hammers and nails cannot fix all the damage; for some, the effect of seeing their home and community destroyed runs much deeper. To help heal the psychological impact, the American Red Cross supports community activities like singing, dancing and arts and crafts.

“These activities help restore important community and social networks that are often stressed during a disaster,” says Erika Velasquez, the local Disaster Risk Reduction Coordinator from the Peruvian Red Cross. “We even notice the impact among our volunteers. Now we recognize our stress and lift each others spirits using techniques we learned from the American Red Cross workers. It really helps!”

The American Red Cross is still working in more than 30 communities in the earthquake affected region which is the size of New Jersey. The organization plans to stay until at least next summer, working to strengthen the Peruvian Red Cross and helping the communities get prepared for future disasters.

You can help the victims of countless crises around the world each year by making a financial gift to the American Red Cross International Response Fund, which will provide immediate relief and long-term support through supplies, technical assistance and other support to help those in need. The American Red Cross honors donor intent. If you wish to designate your donation to a specific disaster please do so at the time of your donation by either contacting 1-800-HELP NOW or 1-800-257-7575 (Spanish), or mailing your donation with the designation to the American Red Cross, P.O. Box 37243, Washington, D.C. 20013 or to your local American Red Cross chapter. Internet users can make a secure online contribution by visiting www.redcross.org “

At the Biltmore Hotel in Los Angeles, Calif., Power Media Group, Inc. (PMG) President Patricia Gracia, Peruvian, and CEO Tony Gracia, Puerto Rican, are the winners of Latin Business Association Sol Awards 2008. The Sol Awards achievement is accorded in recognition and appreciation for exemplary commitment to the Latino business community through PMG’s leadership and service. Held each year, this year’s Sol Awards Gala held on July 26, 2008, set the backdrop for a premier Latino business networking and recognition event. The black-tie event attracts a who’s-who of the Latino entrepreneurial, corporate and political worlds. PMG qualified earlier in 2008 under very strict SBA guidelines for a Small Business Administration (SBA) Real Estate Loan, based on the firm’s projected productivity and on its delivery of innovative services to clients. Along with the beautiful Sol Awards Statue, PMG received Certificates of Recognition from:

– California Legislature, Assembly
– The Honorable Jhon Chang, California State Controller
– State Of California Board of Equalization

Also PMG and received an elegant LBA book program with warmest greetings from:

– The White House, President George Bush
– Ruben Guerra, LBA Chairman
– Governor Arnold Schwarzenegger
– Lieutenant Governor Jhon Garamendi
– Mayor Antonio Villaraigosa
– Dianne Feinstein, United States Senator
– Hillary Rodham Clinton, United States Senator
– Grace Napolitano, House of Representatives (Washington, D.C.)

About POWER MEDIA GROUP

A premier advertisement agency offering innovative and effective media buying, marketing and public relations services. Situated in the #1 Hispanic market by research firm Syncopate, PMG crafts magnetizing messages designed to harness the Hispanic consumers buying power of a trillion-dollar market segment.

Power Media group, Inc. Clients: Universal Music Latin, Vivendi Visual Entertainment, NYX Cosmetics, Xenon Pictures, Creativa Interiors-Primor, The Perfume Club, AB Underwear, Costamar Travel Intl., New Concepts, Success Masters by Design, Laboratorios Mallo, and Selman Chevrolet, among others.

PMG serve clients with respect and care they’ve presented since the beginning of the firm and stand true to their motto: “We love your business, as we love our baby.” Visit www.powermediagroup.com/testimonials.html to view client testimonials.

Contact: Patricia Gracia

818.415.3230″

The United States Hispanic Chamber of Commerce (USHCC), the leading advocate for the more than 2.5 million Hispanic-owned businesses in the United States, is pleased to announce that Hilda Rayas will serve as Chief Operating Officer (COO) for the organization. Rayas brings to the USHCC more than 25 years of documented success in global leadership, minority business advocacy and executive level management.

“We are very pleased to have Hilda join our team,” said USHCC Chairman David C. Lizárraga. “Her wide ranging experience with organizational management, strategic planning, and oversight, along with her deep commitment to the Hispanic community will be an exceptional asset to our organization. She will play a vital role as we continue to refine the focus of our organization, strengthen our structure, and develop exciting new partnerships.”

Most recently, Rayas served as Director of the Interracial Council for Business Opportunities (ICBO) in New York. Prior to that, she was the Vice President of Sales and Community Outreach for the New Jersey-based Liberty Science Center, where she managed organizational objectives ranging from revenue generation to streamlining operations.

Her many professional achievements include: obtaining $8B in international consumer long distance revenue in a highly competitive Mexico market, managing budgets of up to $160M and a work force of 5,000 employees, and designing and developing an integrated $135M marketing plan for Puerto Rico while strengthening client relations in a competitive Latino market. In almost ten years of working for AT&T, Rayas also navigated complex political situations in both the USA and Latin America/Caribbean resulting in the company’s entry into Spain, Colombia, Chile, Peru, Mexico, and Puerto Rico.

“Rayas is a perfect example of the strong Latina leadership that is so prominent in our Hispanic business community today,” Lizáarraga continued. “She joins our organization during an exciting time as we gear up for the 29th Annual Convention and Business Expo in Sacramento, California, this September. I couldn’t be more confident that she will help lead and strengthen our events, programs and initiatives in order to better serve our constituents.”

“The political landscape is rapidly changing and now is the time for immense progress in this arena,” said Hilda Rayas. “I am passionate and excited about the key role Hispanics will continue to play in America’s future. I am honored to be of service to this organization to help move this necessary and important agenda to the forefront of mainstream America.”

As COO of the organization, Rayas will have dual responsibility for the financial management and all internal operations of the Chamber as well as oversight of the US Hispanic Chamber of Commerce Foundation.

Rayas was born in Ciudad Delicias, Chihuahua, Mexico, and raised in El Paso, Texas. Rayas has been appointed to various leadership positions for the United States Hispanic Advocacy Association (USHAA), Hudson County Chamber of Commerce and the Hispanic B2B Committee. She is a graduate of numerous Executive Level Education Programs including: University of Pennsylvania, University of Michigan, Dartmouth University, and Harvard University. “

The firm of President Patricia Gracia, Peruvian, and CEO Tony Gracia, Puerto Rican, has been selected as a finalist for the Sol Awards. The selection of Power Media Group (PMG) affirms PMG’s accomplishments in growing a favorable reputation with businesses who aim to reach the Latino consumer market.

Held annually, the Sol Awards Gala sets the backdrop for a premier Latino business-networking and recognition event. The black-tie event is attended by a who’s-who of the Latino entrepreneurial, corporate and political worlds. Previous awards have honored entrepreneurs and corporations for major contributions to the success of Latino business. Along with a reception, the Gala includes a presenters’ program, the awards presentation, and dancing. Each attendee receives an elegantly bound full-color program book with sponsor advertisements and Latin Business Association information.

“We’ve worked hard, and the resulting rewards arrive by themselves,” commented Patricia.

“Our energies are directed towards surpassing our clients’ expectations, and on earning our clients’ trust. Every day we assign ourselves new goals to keep moving ahead,” said Tony.

Power Media Group Inc. qualified this year under very strict SBA guidelines for a Small Business Administration (SBA) Real Estate Loan, based on the firm’s projected productivity and on its delivery of innovative services to clients.

On Thursday, July 10, 2008, the company celebrated the opening and purchase of its first commercial building and new home for clients. The Santa Clarita Valley Chamber of Commerce and Los Angeles county Board of Supervisors were present to present their certificates, demonstrating support and welcoming the company to the city. Peruvian Vice Consul Gabriel Pacheco and Univision Reporter Liliana Escalante were the godfathers of the official opening, along with a priest who blessed the 11,000 square-foot property and land.

About Power Media Group Inc.

A premier advertisement agency offering innovative and effective media, marketing and public relations services, Power Media Group, Inc. has attracted widespread interest from advertisers by its successful operations in attracting the Hispanic market to PMG clients. Situated in the heart of what is considered the #1 Hispanic market by research firm Syncopate, PMG crafts magnetizing messages designed to harness the consumer buying power of a trillion-dollar market segment. PMG counts on experts across a range of advertising to achieve the challenges of its clients. Prestigious clients PMG represents include Universal Music Latin, Xenon Pictures, Vivendi Visual Entertainment, NYX Cosmetics, Creativa Interiors-Primor, The Perfume Club, AB Underwear, Costamar Travel Intl., New Concepts, Success Masters by Design, Laboratorios Mallo, Selman Chevrolet, among others. Founders Patricia and Tony Gracia continue to serve clients with the respect and care they’ve presented since the beginning of the firm and stand true to their motto: “We love your business, as we love our baby.” To learn more about the services of Power Media Group, visit http:// www.powermediagroup.com or call (800)901-5272. “

PODER Magazine acquires Hispanic Enterprise magazine and launches local editions in Venezuela, Argentina and Peru, in addition to its existing publications in Miami, Mexico, Colombia and Chile. “*