HispanicTips » outreach

Outreach program targets Latino farmers in northern Michigan

Tomas — Fri, 20 Nov 2009 16:13:56 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

The county’s only health outreach program designed for the Spanish-speaking population gets a big boost. – “Tomando Control de su Salud” got a $50,000 grant Wednesday from the Regence Foundation. – Yakima

Tomas — Thu, 19 Nov 2009 16:12:42 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Colgate-Palmolive and the American Diabetes Association Recognize American Diabetes Month Through Hispanic Outreach

Tomas — Mon, 16 Nov 2009 17:50:00 +0000

As part of its commitment to serving the Hispanic community, Colgate-Palmolive is promoting diabetes awareness and the importance of proper oral care during November's American Diabetes Month. With approximately 2.5 million Hispanic Americans suffering from diabetes or insulin resistance syndrome (pre-diabetes), proper oral care and oral health education have become increasingly important among this at-risk community.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/colgate/39889/

The U.S. Surgeon General's Report on Oral Health describes the connection between good oral health and good overall health. Seeking proper dental care and maintaining good oral health are specifically vital to living well with diabetes. Emerging research supports a two-way relationship between diabetes and periodontitis (serious gum disease). Not only are people with diabetes more susceptible to serious gum disease, but if left untreated, serious gum disease may affect their ability to control blood glucose levels and potentially increase their risk of other complications of diabetes.

"As the global oral care leader in the Hispanic market, Colgate-Palmolive is dedicated providing oral health education to Hispanics managing diabetes and health professionals," said David Cardona, Marketing Director, U.S. Multicultural Marketing, Colgate-Palmolive. "Living with high blood sugar can take a toll on your entire body, including your teeth and gums. During American Diabetes Month, Colgate-Palmolive will continue to promote the association between oral health and diabetes, as well as the practical steps to help improve oral and possibly overall health."

As part of their multi-year educational collaboration, Colgate-Palmolive will continue to partner with the American Diabetes Association (ADA) to help educate medical professionals and diabetes patients about the association between oral health and diabetes. As part of this year's outreach, Colgate-Palmolive will be targeting Hispanic Americans via in-store activities, educational materials and participation in the American Diabetes Association's 3rd Annual "Feria de Salud Por Tu Familia" ("Health Fair For Your Family"). This national, outdoor festival provides health screenings, cooking demonstrations and diabetes education.

Journalist and Colgate Total(R) spokesperson Myrka Dellanos, is supporting this educational initiative by publicly sharing her own experience living with diabetes and the importance of brushing daily with an anti-bacterial toothpaste, such as Colgate Total(R) toothpaste -- the brand most recommended by dentists.

"Diabetics don't have to take a step back; they can live life to the fullest," said Myrka. "Understanding the connection between oral health and diabetes and other health conditions is an important part of managing the condition. Daily brushing and flossing, regular dental check-ups and good blood glucose control are the best defenses against the oral complications of diabetes."

On behalf of Colgate Total(R), Myrka will be telling her story alongside Dr. R. Ivan Lugo, former President of the Hispanic Dental Association and a leading dental health advocate in the Hispanic community.

"The Latino population has the lowest incidence of dental visits when compared to any other ethnicity. This fact reinforces the importance of regular dental check-ups," Dr. Lugo said. "It is vital for diabetics to maintain good oral hygiene, floss regularly and brush twice a day with a toothpaste that has antibacterial benefits, like Colgate Total(R)."

About Colgate Total(R) Toothpaste
The unique formula of Colgate Total(R) toothpaste is clinically proven to actively fight germs for 12 hours. Colgate Total(R) toothpaste has an antibacterial formula and is the first and only toothpaste both approved by the U.S. Food and Drug Administration (FDA) and accepted by the American Dental Association to fight gingivitis. Using Colgate Total(R) toothpaste can promote better oral health and better oral health may help improve overall health. Colgate Total(R) is approved by the FDA to aid in the prevention of cavities, plaque and gingivitis. It has not been approved for the prevention or treatment of periodontitis or other diseases. Colgate Total is the number one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total(R) toothpaste, visit www.ColgateTotal.com.

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's web site at www.Colgate.com.

About the American Diabetes Association
The American Diabetes Association is the nation's premier voluntary health organization supporting diabetes research, information and advocacy. Founded in 1940, the Association has offices in every region of the country, providing services to hundreds of communities. The Association's commitment to research is reflected through its scientific meetings; education and provider recognition programs; and its Research Foundation and Nationwide Research Program, which fund breakthrough studies looking into the cure, prevention, and treatment of diabetes and its complications. For more information, visit diabetes.org or call 800-DIABETES (800-342-2383).

Aggregated by HispanicTips :: Hispanic & Latino News & Information

After nearly a quarter of a century, Lebanon’s Hispanic Outreach program is moving to a new home with a new sponsor. – Pennsylvania

Tomas — Wed, 04 Nov 2009 16:38:19 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

New York City Latino Voter Forums Reveal Poor Quality Candidate Outreach

Tomas — Tue, 15 Sep 2009 16:26:39 +0000

A report released today by the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund shows significant disappointment among Latino voters of the quality and amount of candidate outreach to the Latino community in the run-up to the 2009 Municipal Primary election. The analysis is the result of a series of small forums in each of the five boroughs held in late July with 102 randomly selected Latino voters.

Participants in the forums also highlighted the extreme challenge of finding affordable housing throughout New York City, particularly in the midst of a severe economic downturn and rising unemployment, citing poor city planning as the cause. In all boroughs, participants highlighted an ongoing need to improve the city’s public schooling, and invest more resources into community infrastructure such as green space and development.

Despite criticism and concern, the Latino voters participating in the forum series expressed hope for the future of New York City, and the future of its Latino residents. They also expressed great enthusiasm about participating in the upcoming elections, and for greater Latino participation in New York City elections.

The full report is available online at: http://www.naleo.org/downloads/NALEO_NYC_VoterForums_lo-res.pdf

About NALEO Educational Fund:
The NALEO Educational Fund is the nation's leading non-partisan, non-profit organization that facilitates full Latino participation in the American political process, from citizenship to public service.

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Top Retail Banks Improve Outreach to Spanish-Speaking Consumers

Tomas — Wed, 02 Sep 2009 23:10:34 +0000

"Over the past several years, 71% of the nation’s largest online and click-and-mortar banks have added foreign language content to their public websites, providing important product information and services in Spanish for the approximately 45 million Hispanic Americans living in the United States. The addition of this content should spark greater interest in these firms’ deposit products and services and offer opportunities for growth, a key objective given today’s challenging business conditions in the retail banking industry.

“Recent immigrants to the United States are often identified as ‘under-banked,’ which is unsurprising since most banking information and services have traditionally been offered almost exclusively in English,” explained Doug Miller, Senior Analyst for Banking and Cards at Corporate Insight. “As the Spanish-speaking population of this country has grown in both size and affluence, top retail banks have come to recognize the importance of serving this group through Spanish language site content, customer service support and account statements.”

In its latest study on Foreign Language Services, Corporate Insight was impressed by the efforts of a few banks that go beyond the basics to provide advanced web-based features to Spanish speakers.

* Bank of America and Citibank received top grades for their foreign language banking services and are currently the only banks to offer clients a fully functional Spanish private site.
* Wells Fargo and FifthThird are the only firms that offer Spanish Help Centers that assist customers with navigating the website and answer online banking questions.
* Wachovia and Wells Fargo offer Spanish language account applications, allowing consumers to open bank accounts online without having to navigate an English language form.
* Chase and Wachovia enable clients to change to their account statements to Spanish via a private site tool.
* E*TRADE Bank, National City and HSBC provide over-the-counter phone translation services for a vast number of foreign languages, though they do not offered dedicated non-English customer service numbers.

Corporate Insight currently provides a comprehensive selection of syndicated research to 90% of the top financial services companies within the Fortune 500, representing 70% of the brokerage industry and 60% of US banking assets. Its expert analysts compile highly detailed research audits that deliver a unique, firsthand understanding of financial product offerings and websites. All research is compiled through personal interaction with each website. To view the foreign language services report abstract please follow this link.

Further information from Corporate Insight is available at http://www.corporateinsight.com. You may also access Corporate Insight’s blog here.
Contacts

For Corporate Insight
Stephanie DiIorio, 212-754-5181
sdiiorio@intermarket.com
or
Loren Macchiaroli, 212-754-5468
lmacchiaroli@intermarket.com"

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Whittier Hispanic Outreach Taskforce helping kids get ready for school

Tomas — Thu, 27 Aug 2009 14:18:41 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Utah Says More Hispanic/Latino Worker Safety Outreach Needed

Tomas — Thu, 23 Jul 2009 17:39:49 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Beautiful weather, enthusiastic bands and dancers and good food and drink all combined for a large turnout at the Wilson Police Department’s 5th annual Hispanic Outreach Summer Festival held Saturday afternoon at Toisnot Park. – North Carolina

Tomas — Mon, 20 Jul 2009 18:23:33 +0000

Aggregated by HispanicTips :: Hispanic & Latino News & Information

Fort Wayne Mayor Tom Henry’s New Advocate Palermo Galindo Will Help Hispanic-Immigrant Outreach

Tomas — Fri, 05 Jun 2009 16:32:34 +0000

HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials

Texas charities curb Mexico outreach amid violence

Tomas — Wed, 31 Dec 2008 17:27:27 +0000

Toyota taps Memphis for Hispanic literacy outreach

Tomas — Wed, 03 Dec 2008 16:10:17 +0000

On the heels of Republican vice presidential candidate Sarah Palin’s disparaging remarks about community organizers, more than 50 Barack Obama supporters attended a campaign outreach and volunteer training session focused on reaching out to Colorado’s Latino community.

Tomas — Tue, 09 Sep 2008 17:03:10 +0000

Read More in English: www.coloradoindependent.com Traducido: usando Google o Altavista/Babel Fish

Camp Obama Colorado – Money & Time actually going to empower Latinos & Hispanics – not just buying ads with $20 million

Tomas — Sun, 07 Sep 2008 00:27:34 +0000

I had the opportunity to see the beginning of Camp Obama Colorado, a Latino community leadership training held in Denver and I have to say that I was impressed.

160 people had registered and although I don't know the final count of those actually attending the house was essentially packed. They were there from various parts of Colorado from all age groups to partake in what Obama's Latino team calls "helping local Latino leaders empower themselves with the skills to mobilize voters in their Colorado communities."

Now what impressed me was that this was actually physical action backed by Obama's money to work on a grassroots approach. Throughout my three years of covering Hispanic & Latino news, I have heard and seen a lot of lipservice and little action from a variety of sources. Similar sentiments have been shared with me many times by fellow Hispanos. So this approach literally made me smile.

In case you don't know Obama has pledged $20 million to Latino outreach. This is more than any party has ever earmarked to target our growing powerful group and just the start of things to come in. Instead on simply purchasing ads and throwing them up on Spanish-Language media some of that money is going to this project that has already been held in 8 states. This runs counter to the stereotype of today's marketing approach to our diverse community. This is a brilliant stroke if you ask me and fits into the team's overall goal of registering as many Latinos as possible. Afterall, advertising on a national Spanish news TV program would reach only 39% of Hispanic voter and although this is from a 2004 Pew Hispanic study it still reflects today's basic Hispanic language demographics.

Congrats to Temo Figueroa and his team for this innovative approach on a national level and to Barack Obama for supporting them.

Payless ShoeSource Supports the Future of Hispanic Youth and Celebrates Hispanic Heritage Month with Launch of the New Payless Inspiring Possibilities Initiative

Tomas — Wed, 03 Sep 2008 22:59:43 +0000

"In celebration of Hispanic Heritage Month, which begins on September 15, Payless ShoeSource(R) has launched the Payless Inspiring Possibilities Program and will join together with its shoppers to raise money to support the future of Hispanic youth.

Through the new program, Payless will sell a limited-edition Trilogy necklace for only $4 in more than 650 stores nationwide and Payless.com(R), while supplies last, and will donate 100 percent of the net profits of necklace sales, with a minimum donation of $35,000, to a newly developed scholarship established with the Hispanic Scholarship Fund (HSF). Payless said it expects to distribute a minimum of a dozen $2,500 scholarships through the new HSF program as a result of the new initiative.

The necklace goes on sale September 1. The unique design features a black corded necklace with three hoops featuring inspirational words in English and Spanish: Believe/Creer, Dream/Sonar, and Inspire/Inspirar.

"Youth and education are critical to the future of our nation," said LuAnn Via, president and CEO of Payless. "Our efforts in September are focused on supporting Hispanic youth with our Payless Inspiring Possibilities program. The unique, limited-edition Trilogy necklace is available for only $4 -- a price point accessible to so many. Together, we are truly celebrating Hispanic Heritage Month and benefiting young Hispanics with strong opportunities for higher education and to help them achieve their goals and make their dreams come true."

Payless is the nation's largest specialty footwear retailer with the on-going mission to democratize fashion and design in footwear and accessories. Since 2004, Payless has established formal programs to support important causes by selling unique, on-trend items and making them accessible with affordable price points and then partnering with shoppers by donating 100 percent of the net profits from the sales of the item to the cause.

"We are pleased that Payless has taken a leadership role in providing resources and opportunities to support our future leaders," said Gary Jimenez, Regional Vice President of the Hispanic Scholarship Fund.

"HSF provides the Hispanic community with more college scholarships than any other organization," said Gaby Alban, Hispanic spokesperson for Payless. "We at Payless are proud and honored to partner with the HSF in supporting their mission to double the rate of U.S. Hispanics earning college degrees."

For more information on the Trilogy necklace and/or the Payless Inspiring Possibilities program, please visit http://www.payless.com/hhm .

About Payless
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of first quarter 2008, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at http://www.payless.com .

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaeté for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), LTD(R), genetic(R), Dukes(TM), Rage(R), Ultra-Wheels(R), and Skate Attack(R). Information about, and links for shopping on, each of the Collective Brand's units can be found at http://www.collectivebrands.com .

About HSF
Founded in 1975 as a not-for-profit, the Hispanic Scholarship Fund (HSF) is the nation's preeminent Latino scholarship organization, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During the 2007-2008 academic year, HSF awarded almost 4,100 scholarships exceeding $26.7 million. In its 33-year history, HSF has awarded in excess of 86,000 scholarships, worth more than $247 million, to Latinos attending nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands. For more information about HSF, please visit: http://www.hsf.net . "

McDonald’s(R) Joins the Hispanic Scholarship Fund to Offer Free, Bilingual College Workshops in 11 Cities Across the US

Tomas — Wed, 03 Sep 2008 22:56:35 +0000

"McDonald's announced today it is working with the Hispanic Scholarship Fund (HSF) for the second consecutive year to conduct a series of workshops designed to help encourage greater Hispanic college enrollment. The free workshops will provide parents and students with extensive information regarding the college application process, including financial aid and how to apply for scholarships.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/mcdonalds/34751/

"We understand how challenging the college application process can be and we want students and parents to know we are here to help," said Cristina Vilella, Director of Marketing, McDonald's USA. "These workshops offer the necessary tools and information needed to make that college dream a reality, and it is also a great way for students and their parents to become aware of all the available resources out there for them, such as the RMHC(R)/HACER(R) Scholarship Program that McDonald's created and supports."

The workshop series dates and locations are:
-- September 6, 2008: Firebaugh High School, Lynwood, CA
-- September 18, 2008: Campbell High School, Smyrna, GA
-- September 18, 2008: Gateway High School, Aurora, CO
-- October 16, 2008: Phoenix Union High School District, Phoenix, AZ
-- October 18, 2008: New Jersey Institute of Technology, Newark, NJ
-- October 29, 2008: Arsenal Technical High School, Indianapolis, IN
-- November 8, 2008: Valencia Community West Campus, Orlando, FL
-- November 15, 2008: National Hispanic University, San Jose, CA
-- November 18, 2008: Ysleta Independent School District, El Paso, TX
-- November 22, 2008: Benito Juarez High School, Chicago, IL
-- November TBD: TBD, Boston, MA

"Many of these children will be the first in their families to go to college," said Frank D. Alvarez, HSF President & CEO. "Our goal is to provide parents and students with the essential tools to help guide them through the college admission process."
The workshop will introduce students and parents to scholarship programs, such as RMHC/HACER, a program of Ronald McDonald House Charities(R) and its local U.S. chapters. Launched in 1985, RMHC/HACER is one of the largest educational scholarship programs in the country, having provided more than $17.9 million in scholarships to nearly 13,000 students since its inception. In the latest expansion of the program, four RMHC/HACER national scholarships of $100,000 each were awarded to deserving high school graduates this year.
More information regarding RMHC/HACER and the Steps for Success College Workshops(TM) can be found at www.MeEncanta.com.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com.

About RMHC
Ronald McDonald House Charities(R), a non-profit, 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Through its three core programs, Ronald McDonald House(R), Ronald McDonald Family Room(R), and Ronald McDonald Care Mobile(R) program, RMHC is making a global impact on the most pressing problems facing children today. RMHC and its network of local U.S. Chapters also provide scholarships for high school seniors who want to continue their education. For more information about Ronald McDonald House Charities visit www.rmhc.org.

About Hispanic Scholarship Fund
Founded in 1975 as a not-for-profit, the Hispanic Scholarship Fund (HSF) is the nation's preeminent Latino scholarship organization, providing the Latino community more college scholarships and educational outreach support than any other organization in the country. During the 2006-2007 academic year, HSF awarded nearly 4,200 scholarships exceeding $26.5 million. In its 32-year history, HSF has awarded in excess of 82,000 scholarships worth more than $221 million to Latinos attending nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands. For more information about HSF, please visit: www.hsf.net. "

McDonald’s ups outreach on Hispanic scholarships

Tomas — Thu, 28 Aug 2008 19:12:16 +0000

Read More in English: www.prweekus.com Traducido: usando Google o Altavista/Babel Fish

Political Science Professor Christine Sierra, of University of New Mexico says that neither candidate is tailoring specific outreach to Hispanics

Tomas — Sat, 09 Aug 2008 03:50:40 +0000

Read More in English: talkradionews.com Traducido: usando Google o Altavista/Babel Fish

Outreach goal of Latino Memphis director – Mauricio Calvo hopes an understanding of mission will help ‘gateway’

Tomas — Mon, 04 Aug 2008 15:43:00 +0000

Read More in English: www.commercialappeal.com Traducido: usando Google o Altavista/Babel Fish

New Castle County police, Latin center breaking barriers – Delaware

Tomas — Mon, 21 Jul 2008 13:18:05 +0000

"Saturday morning, as part of an outreach effort to the local Latino community, they were at Sparrow Run Park in Bear's Sparrow Run neighborhood for a first-ever bilingual public safety day.

The purpose of the event, sponsored by New Castle County police and the Latin American Community Center, is to improve relations between police and the local Latino community."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos