News (Noticias) Tagged ‘osteoporosis’

Osteoporosis is a disease that can be crippling, leaving bones brittle, weak and easily broken. There are already some 8 million women in the U.S. who suffer from osteoporosis* and experts say that number could soon skyrocket.

She may not quite understand the language yet, or the technology behind the test, but Sandra Ramos knows the importance of a simple heel scan.

“I’m told with time, my bones can get weaker,” says Ramos.”*

Integrating milk and dairy products into one’s daily diet is important in maintaining a healthy lifestyle. But for the roughly 75% of Latinos who experience stomach discomfort, diarrhea, and bloating from dairy products, incorporating milk into their diets couldn’t be further from their minds. In fact, a recent survey found that 63% of Hispanics who experience stomach discomfort or other symptoms of lactose intolerance as a result of consuming dairy products reduce or stop integrating dairy into their diets altogether. But that worries doctors and nutritionists because eliminating dairy could increase the risk for inadequate calcium and vitamin D intake. Additionally, consuming proper levels of calcium and vitamin D can help reduce the risk of osteoporosis later in life and calcium plays an important role in helping with blood clotting, nerve signaling, and muscle contraction and relaxation. Therefore, to help educate lactose intolerant Hispanics about easy solutions for their symptoms that won’t leave them at risk for inadequate calcium, actress Angelica Vale shares her story.

“My cafe con leche provided the first clue that I was lactose intolerant — I would feel bloated and uncomfortable after my first cup. A friend suggested I may be lactose intolerant and asked me to consider trying lactose-free milk,” said Vale. “The switch made a tremendous difference. Now I can enjoy my cafe con leche, my favorite cheeses and all of the foods I love without worrying about stomach discomfort. LACTAID(R) Milk and LACTAID(R) Fast Act Dietary Supplements brought the foods that were formerly ‘off limits’ back to my table.”

What is Lactose Intolerance? How Can I Get Relief?
Lactose intolerance is a condition where the body is deficient in the lactase enzyme, which breaks down lactose, the milk sugar in dairy foods and beverages. The inability to break down lactose contributes to the physical symptoms of stomach irritability. People who suffer from lactose intolerance may have trouble enjoying those favorite dishes and beverages, such as enchiladas suizas or even a simple cafe con leche, so much so that they may skip them entirely.

However, simply switching regular milk to lactose-free milk or taking supplements can help lactose intolerance sufferers bring their favorite foods back to their table without eliminating dairy from their diet. LACTAID(R) Milk is real milk that is 100% lactose-free and can be used in any recipe that calls for milk. LACTAID(R) Dietary Supplements contain a natural lactase enzyme to break lactose down and make it easier to digest, when taken with the first bite of dairy.

“There’s no longer any excuse for lactose-intolerant individuals to avoid dairy products,” explained Vale.

“And, because of the importance of adequate calcium intake, there’s never been a better time to increase milk and dairy consumption.”

For recipes and to take a free dairy digestion test, visit www.lactaidenespanol.com.

1) American Gastroenterological Association. Lactose Intolerance. February 27, 2008. www.gastro.org/wmspage.cfm?parm1=854

2) The lactose intolerance survey was conducted by Yankelovich, Inc. on behalf of McNeil Nutritionals from February 28 - March 3, 2008 using online interviews among a sample of 200 African American adults 18 years of age or older.”*

“Meet Isabel, a busy, active 50-year-old Hispanic woman who has a job; cares for her elderly mother, husband and teenage son; and enjoys being a grandmother to her daughter’s son. Suddenly, though, her life changes when she falls and breaks her wrist, and her doctor tells her she has osteoporosis. Although Isabel is not a real person, her story is typical of many women like her.

To view the Multimedia News Release (in Spanish), go to:
http://www.prnewswire.com/mnr/niams/29352/

Osteoporosis is the most common bone disease. It makes bones weak and more likely to break. Half of all women and one in four men over age 50 will break a bone due to osteoporosis during their lifetime. Osteoporosis is more common among women and older people, but it can strike at any age and affects both women and men of all races and ethnic groups, including Hispanics.

The good news for Isabel — and for everyone — is that it is never too late or too early to take steps to protect your bones. That’s why the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS) has developed the bilingual publication La historia de Isabel/Isabel’s Story. It uses an engaging storybook format, colorful illustrations, and easy-to-read text to talk about bone health and osteoporosis.

“Hispanic women need to be aware of bone health and osteoporosis for themselves and their families,” according to NIAMS Director Stephen I. Katz, M.D., Ph.D. “Isabel’s Story explains in a culturally relevant and entertaining way why Isabel and others may be at greater risk for osteoporosis and how to make bone health important for everyone in the family.”

In La historia de Isabel/Isabel’s Story, the lessons Isabel learns the hard way — after breaking a bone — are ones she can share with her family. Her husband, children and grandchildren will learn how to protect their bones through better nutrition and increased physical activity. Her mother, who has some of the warning signs of osteoporosis, will see her doctor for a diagnosis. And Isabel will learn ways to take better care of her bones and avoid breaking more of them in the future.

This 44-page booklet offers La historia de Isabel in Spanish and Isabel’s Story in English in a back-to-back format. It is available on the Internet at http://www.niams.nih.gov/Health_Info/Bone/Osteoporosis/isabel_story.pdf (English) and http://www.niams.nih.gov/Portal_En_Espanol/Informacion_de_Salud/Huesos/Osteopo rosis/isabel_espanol.pdf (Spanish). Free copies also are available by contacting the NIH National Osteoporosis and Related Bone Diseases ~ National Resource Center at 1-800-264-2663 in Spanish or English or using the online order form at http://catalog.niams.nih.gov.

The National Resource Center is supported by the National Institute of Arthritis and Musculoskeletal and Skin Diseases with contributions from the National Institute on Aging, National Institute of Child Health and Human Development, National Institute of Dental and Craniofacial Research, National Institute of Diabetes and Digestive and Kidney Diseases, NIH Office of Research on Women’s Health, and DHHS Office on Women’s Health.

The mission of the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS), a part of the Department of Health and Human Services’ National Institutes of Health (NIH), is to support research into the causes, treatment and prevention of arthritis and musculoskeletal and skin diseases; the training of basic and clinical scientists to carry out this research; and the dissemination of information on research progress in these diseases. For additional information, call NIAMS’ Clearinghouse toll free at 1-877-22-NIAMS, or visit the NIAMS Web site at http://www.niams.nih.gov.”

iNSPIRE! announced the agency’s relaunch as an independent, minority-owned firm targeting Hispanics. The agency was part of Dallas-based Moroch Partners.

iNSPIRE! formed as the La Embajada agency to help McDonald’s more effectively reach the growing Hispanic population, and later changed its name to Moroch Latino to build its brand recognition with Moroch. In 2005, Moroch Latino changed its name to iNSPIRE!, branding itself under the philosophy and practice of “redefining marketing to Latinos”.

Beginning in 2003, the agency began their innovation in marketing to Latinos, pioneering a campaign with the Sacramento, Calif. McDonald’s Co-op to connect with the underserved, acculturated Latino Youth in English; the “LaTeens” campaign eventually expanded nationally to additional key Hispanic markets and won a Latino Marketing Award for Best Multicultural Advertising Campaign. Today, iNSPIRE! operates in 11 cities and works nationally, as well as locally, in both emerging and mature Hispanic markets for notable brands including McDonald’s, Midas, Tia Rosa - a division of Bimbo Bakeries, DART (Dallas Area Rapid Transit) and Verizon Wireless.

Recently, iNSPIRE! created an awareness and education campaign targeting Hispanics on the importance of bone health for the National Osteoporosis Foundation. The campaign, “Somos un apoyo para ti” or “Standing tall for you,” informs Hispanics of steps they can take to decrease their chances of developing osteoporosis.

The agency has taken off in the past few years with the additions of iNSPIRE! President Tommy Thompson and a talented management and creative team. The talented roster has earned iNSPIRE! accolades including “Best Spot of the Month” by AdWeek in October for a McDonald’s Dollar Menu spot. In 2005 the agency won a Latino Marketing Award for a national Midas branding campaign, and Marketing y Medios awarded iNSPIRE! with “Best Hispanic Spot” for a McDonald’s television spot.

“This is a wonderful development for iNSPIRE!, and we are looking forward to the challenges and accomplishments of being an independent agency in an era of agency consolidations,” said Tommy Thompson, iNSPIRE! president. “Our redefinition and approach of how to best build brands with the varying segments of a constantly evolving Hispanic consumer market has been the secret to our growth and success.”

“iNSPIRE! has been a wonderful addition to our agency over the years and we’re thrilled that they have reached a point in their timeline of success to break out on their own,” said Tom Moroch, founder of Moroch Partners. “While iNSPIRE! is actively working to build their own client base, we are looking forward to future collaborations building the client relationships we currently share.”

About iNSPIRE!
iNSPIRE! is an independent, minority-owned, full-service advertising agency focused on connecting with the Hispanic consumer, and is headquartered in Dallas, Texas with 11 branch offices throughout the U.S. iNSPIRE!’s clients include McDonald’s, Midas, Tí Rosa, DART (Dallas Area Rapid Transit), Verizon Wireless and National Osteoporosis Foundation. iNSPIRE! redefines marketing to Latinos by going beyond language and knowledge of the culture to effectively meet clients’ marketing needs.

“Milk is a key component of a person’s daily diet, delivering important vitamins and nutrients, like calcium and vitamin D, needed for bone health. However, there are few varieties of milk available for the estimated 75% percent of Hispanics who are lactose intolerant and experience stomach discomfort after consuming dairy based products. Farm fresh LACTAID(R) Milk is lactose-free and is derived from cows untreated with the artificial growth hormone, rBST*.

Actress, singer and comedienne Angelica Vale has joined LACTAID(R) Milk, the nation’s #1 lactose-free milk brand, to educate lactose intolerant Hispanics about the importance of calcium and vitamin D and the products available to help manage symptoms easily and effectively. “I am lactose intolerant and used to avoid dairy because I did not want the stomach discomfort that followed,” said Vale.

People who are lactose intolerant – a condition where the body is deficient in the lactase enzyme which breaks down lactose, the milk sugar in dairy foods and beverages – often avoid dairy products altogether. According to the National Institutes of Health, Hispanic women consume less calcium than the recommended daily amount across all age groups – 1,000 mg/day for women between 19 and 50 years, 1200mg/day for all women over age 50. As a result, these women run a higher risk of nutrient deficiencies that may affect bone health and lead to related conditions later in life.

Vale continued, “Over the years, I have realized that avoiding dairy can put me at risk [dairy puts me at greater risk – MAS] for osteoporosis. LACTAID(R) products help me manage my lactose intolerance without eliminating dairy from my diet, putting my mind at ease about my bone health now and in the future. I also love that I can still enjoy my favorite foods with family and friends.”

Healthy Ideas
LACTAID(R) Milk is real, farm fresh milk that is 100% lactose free so it is easy to digest. LACTAID(R) Fast Act Dietary Supplements contain a lactase enzyme that breaks down lactose into easily digested simple sugars. This makes it easy for lactose-intolerant individuals to include dairy in their diets and get important nutrients needed for bone health. LACTAID(R) Brand products are available at most food, drug and mass stores nationwide. For more information, call 1-888-466-8746 or visit www.LACTAIDENESPANOL.com. “

“Today, nearly 60% of Hispanic women in the U.S. over age 50 have either low bone mass or osteoporosis(2) where bones become increasingly brittle and painful. Consuming calcium-rich foods and beverages daily can help reduce the risk for these conditions, however there are limited options available for people who are lactose intolerant and experience stomach discomfort after consuming dairy-based products. Today, actress, singer and comedienne Angelica Vale joins LACTAID(R) Milk, the nation’s #1 lactose-free milk brand, to educate lactose intolerant Hispanics about the importance of calcium and Vitamin D and the products available to help manage symptoms easily and effectively.

“Like the majority of Hispanics, I am lactose intolerant and used to avoid dairy because I did not want the stomach discomfort that followed,” said Vale. “Over the years, I realized that avoiding dairy can put me at risk for osteoporosis. Products like LACTAID(R) Milk and LACTAID(R) Fast Act Dietary Supplements help me manage my lactose intolerance without eliminating dairy from my diet, putting my mind at ease about my bone health now and in the future. I also love that I can still enjoy my favorite foods with family and friends.”

People who are lactose intolerant – a condition where the body is deficient in the lactase enzyme which breaks down lactose, the milk sugar in dairy foods and beverages – often avoid dairy products altogether. According to the National Institutes of Health, Hispanic women consume less calcium than the recommended daily amount across all age groups(3). As a result, these women run a higher risk of nutrient deficiencies that may affect bone health and lead to related conditions, like osteoporosis, later in life.

The recommended intake calcium for women 19-50 years is 1,000 milligrams a day. For women over 50, the recommended intake of calcium increases to 1,200 milligrams a day. Good food sources of calcium include fat free or low fat milk, cheese, yogurt and other dairy products. Products like LACTAID(R) Milk and LACTAID(R) Fast Act Dietary Supplements offer an important solution to lactose intolerant sufferers. This is particularly meaningful to the estimated 75% of Hispanics who are lactose intolerant(4).

LACTAID(R) Milk is real, farm fresh milk that is 100% lactose free. LACTAID(R) Fast Act Dietary Supplements contain a lactase enzyme to break down lactose into easily digested simple sugars so that people can enjoy all of their favorite dairy foods and beverages. LACTAID(R) Brand products are available at most food, drug and mass stores nationwide. For more information on lactose intolerance and LACTAID(R) Brand products, visit www.LACTAIDENESPANOL.com. “

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com
hispanic news & commentary

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com
hispanic news & commentary

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com
hispanic news & commentary

article in English / artí­culo en Ingles o en Español usando Google o Altavista/Babel Fish

from hispanictips.com
hispanic news & commentary