News (Noticias) Tagged ‘Nobox’

Nobox Marketing Group has placed the user front and center in its new branding campaign for Scion of Puerto Rico (www.scion-pr.com).  The Scion Home Page as well as their online promotional banners have become a virtual canvass for user-generated artistic expression that makes for one very creative and popular, interactive, real-time client-brand experience.  Scion Art, as the campaign is called, invites users to express themselves by playing with the brand and, in the process, also contribute their individual points of view to the new branding campaign.

At the heart of this creative endeavor is a “builder” application, developed by Nobox, which engages users in real-time on the Scion website and on their banner ads (www.pointroll.com/PointRoll/AdDemo/Toyota/PRToyotaScion_728×90_Exp_DEMOPd1.asp); users get to design their own individual canvass, by choosing amongst an array of backgrounds, graphics, texts and stickers to create a personalized design that best expresses their sense of the brand.  The result is an original, one-of-kind, Scion-branded work of art which not only takes its place in the online Scion Art gallery, located on the website’s Home Page, but is additionally transformed into rich media banners for the interactive marketing campaign currently running.

“We felt the best way to promote a brand that stands for uniqueness and creativity was through the eyes of its uniquely creative audience,” noted Nobox President Jayson Fittipaldi.  “We’re totally amazed by the artistic quality of the submissions; it’s more than evident the Scion brand is very dear to its consumers.”

According to Maribel Bengoa, Marketing Manager of Scion in Puerto Rico, “Scion is a brand that celebrates the creative energy and the qualities that make us unique; Scion Art reflects this spirit. Like our models, the essence of Scion Art is to provide a custom experience, giving everyone the opportunity to interact with the brand.”

The Scion Art campaign is representative of a Best Practice example of the power of interactive marketing; what could be more aspiring for any brand than to have its users interacting with all its various elements – logo, images, etc. – to engage them emotionally through art.  It’s no wonder the numbers of submissions have surpassed all expectation during the campaign’s first week.

About Nobox Marketing Group

Nobox Marketing Group is an interactive agency specializing in universal integrated marketing strategies.  The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world.  Nobox clients include: Copa Airlines, Mozilla, Verizon Wireless, Toyota, Scion, Lexus and Banco Popular. The agency, which maintains offices in South Florida and Puerto Rico, is the recipient of numerous international design and marketing awards. For more information, visit www.nobox.com.”

MIAMI/SAN JUAN, July 22, 2008 – Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products.  That’s the reason Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group; these past years the agency has been consistently producing award-winning interactive marketing campaigns for Toyota as well as other global blue chip accounts

Nobox’s solution for Toyota: “The Incredible Gas Saving Machine”.  The Spanish-language website (www.LaIncreibleMaquinadeAhorrarGasolina.com), launched last week, reinforces Toyota’s commitment to addressing the needs of those clients struggling to navigate the current economic volatility.  The website, which also seeks to develop greater environmental awareness, is an ingenious approach to helping consumers gain a better understanding of the many myths associated with gasoline consumption.

According to Maribel Bengoa, marketing manager for Toyota of Puerto Rico, “The website offers us a unique opportunity to connect with our consumers, in a fun and engaging way, to empower them with vital information about smart gasoline consumption in today’s economy.  Nobox’s novel approach will provide our customers with much needed clarification regarding numerous doubts and concerns commonly associated with this topic as well as allow them to compare fuel consumption on Toyota’s models with those of our competitors”.

“Our creative team has enjoyed journeying back in time to develop a 19th century-themed website where users take part in helping our tinkering inventor fix his great gas saving machine”, noted Nobox President Jayson Fittipaldi.  “In playing the game, Toyota’s clients embark on a fantastic adventure, intended to further educate them about the realities of gasoline usage and environmental impact”.

Nobox has been collaborating with the Toyota Group over the past eight years.  Their most recent project for Toyota of Puerto Rico was the creation of dedicated, stand-alone website for Scion (www.scion-pr.com).  Last fall, the agency also developed a micro-site for Lexus USA; the luxury automaker tapped Nobox to design an online component where tennis enthusiasts were able to easily access information on Lexus-sponsored events that took place during the 2007 USTA US Open, the iconic Grand Slam tournament held each year at Flushing Meadows.

About Nobox Marketing Group
Nobox Marketing Group is an interactive agency specializing in universal integrated marketing strategies.  The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world.  Nobox clients include: Copa Airlines, Mozilla, Verizon Wireless, Toyota, Scion, Lexus and Banco Popular. The agency, which maintains offices in South Florida and Puerto Rico, is the recipient of numerous international design and marketing awards. For more information, visit www.nobox.com.

Nobox Marketing Group, a global interactive agency specializing in universal integrated marketing strategies has collected two Best in Industry awards at the Web Marketing Association’s 2008 Internet Advertising Competition.  The coveted prizes were granted for the Best Advertising Microsite / Landing Page (www.fromnobox.com) and the Best Application Service Provider Online Ad (Mozilla Thieves Banners) categories, respectively.

“We’re extremely pleased to be recognized with these honors,” noted Nobox President Jayson Fittipaldi.  “We’re especially flattered that two Best in Industry category awards were granted to Nobox for its work on behalf of Mozilla as well as the agency’s recent holiday initiative on behalf of our clients, friends and colleagues.”

Nobox has previously won Web Marketing Association Outstanding Website WebAwards in 2005, 2006 and 2007; however, this is the second time the agency has earned a Best in Industry award, having done so before in 2006 (Best Automobile Website for Toyota).  Additional information on the 2008 IAC Award winners may be viewed at: http://www.advertisingcompetition.org/iac/winners.asp

Now in its 11^th year, the Web Marketing Association’s Internet Advertising Competition has become the premier award event for Web developers and marketers worldwide.  The awards are given annually by the Boston-based organization, in an effort to promote high standards of excellence for Internet marketing and corporate web development.  The competition was judged by a team of experienced professionals representing all aspects of the advertisement and Internet worlds, with an in-depth understanding of the current state-of-the-art in adverting design and technology.  The 2008 judges represented some of the best agencies within the Internet Advertising community.

About Nobox Marketing Group

Nobox Marketing Group is a 100% Hispanic-owned interactive agency specializing in universal integrated marketing strategies.  The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world.  Nobox clients include: Copa Airlines, Mozilla, Verizon Wireless, Toyota, Scion, Lexus and Banco Popular. The agency, which maintains offices in South Florida and Puerto Rico, is the recipient of numerous international design and marketing awards. For more information, visit www.nobox.com.

Nobox Marketing Group has garnered three Outstanding Website WebAwards at the Web Marketing Association’s 2007 competition; the three award-winning Nobox websites (www.ahorracontoyota.com, www.juyirse.com & www.tutuck.com) were developed for Toyota of PR — Nobox previously won three WebAwards in 2005 and 2006, respectively, including Best Automobile Website (also for Toyota) in 2006. Additional information on the winning Nobox sites may be viewed in the Case Studies area at: www.nobox.com.

“Everyone at Nobox is very excited to be recognized by our industry’s most distinguished peers for the excellence of our work,” noted Nobox President Jayson Fittipaldi. “We strive to create winning marketing campaigns for all our clients; when those are also awarded, it’s indeed a wonderful and affirmative achievement for us”.

This year’s competition reviewed more than 2,400 sites from 40 countries in 96 industry categories; entries were judged on design, innovation, content technology, interactivity copywriting and ease of use / navigation.

Some of the judge’s comments on the winning Nobox sites included:

*“Fantastic job!”
*“Terrific (and hilarious) job! Very good site!”
* “Well developed, fun and easy to navigate. A great example of marketing excellence; I really like it”¦”
*“Excellent design, and after a while, also intuitive navigation. Good example of a Flash site that makes good use of the technology”¦”

Now in its 11th year, the international WebAward Competition (www.WebAward.org) has become the premier award event for Web developers and marketers worldwide. The awards are given annually by the Boston-based Web Marketing Association, an organization that promotes high standards of excellence for Internet marketing and corporate web development. The competition was judged by a team of independent professionals representing a variety of disciplines of website development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

About Nobox Marketing Group

Headquartered in Miami, Nobox Marketing Group is a 100% Hispanic-owned interactive agency specializing in universal integrated marketing strategies. The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world. For more information, visit www.nobox.com.

“-R. Paniagua Inc., the Latino media content provider and media-leveraged special events marketing firm, announced two unique urban baseball programs in celebration of Hispanic Heritage Month 2007.

RPI, publisher of Latinobaseball.com, will produce its signature big league baseball event, Hispanic Heritage Day at the Ballpark in six stadiums including Miami, New York, Chicago, Los Angeles, Dallas and Houston throughout the month of September.

Now in its 14th year of celebrating the legacy of Latinos in big league baseball, RPI has enhanced the program by allowing fans to vote for their favorite local player online, and designing an Urban Youth initiative that will distribute much needed baseball equipment to 200 teams in the Top 4 US Hispanic markets.

“RPI consistently delivers relevant cultural promotions that deliver results to corporate sponsors and value to the community,” said Ralph Paniagua, President of R. Paniagua Inc., publishers of Latinbaseball.com. “Now that our events and media properties have come of age, and the Latino contribution to baseball has surpassed all expectations and still continues to grow, the timing to introduce this multifaceted program is right on schedule. And in 2008 we will add an educational component.” Paniagua concluded.

RPI’s Latinobaseball.com brings the rich culture of Hispanic Heritage Month and Latinos in baseball to greater prominence with the Hispanic Heritage Day at the Ballpark events. This year the HHD will honor the #1 local Latino player in New York, Chicago, Houston, Dallas, Los Angeles and Miami. But the added feature is that fans will have the opportunity to vote for their favorite player online at Latinobaseball.com. And one lucky fan in each market will participate in the pre-game presentation.

RPI has enlisted the support of Miami-based Hispanic marketing agency BVK/Meka to develop an Urban Youth Baseball Initiative in four top US Hispanic markets for one of this agency’s top clients. The initiative will provide baseball equipment bags to 200 youth baseball teams (Ages 12-13), selected by their local big league franchise in each of four major U.S. Hispanic market cities. Each bag will contain 3 wooden bats, 1 dozen baseballs and 15 gloves for 12-13 year olds. Teams not selected can log on at the site for their chance to receive the custom made equipment bag.

“At BVK we know that for Latinos, baseball is an important part of our lifestyles, our psyches, our dreams and motivation. We are proud to help our client participate in a program that keeps the dreams in our youth flourishing and promotes team play in inner-city Latino USA,” said Gonzalo Gonzalez, Managing Director of BVK/Meka.

The R. Paniagua name has become synonymous with Latinos in baseball, publishing Latinobaseball.com, a site dedicated to preserving the history of Latinos in professional baseball in the US and the Caribbean.

Latinobaseball.com documents all of the past and present statistics and keeps rankings of the top Latino baseball players in the big leagues, in addition to historical statistics on the Caribbean Winter League and Caribbean World Series. Latinobaseball.com even contains a searchable database of every Latino who has played in Professional baseball by Country of origin and a Photo gallery that presents a historical overview of Caribbean baseball dating back to 1878.

RPI’s track record of success contains highlights such as being the first company to produce and broadcast the Caribbean World Series on US Television, Latino-themed English language television properties such as Latin Beat and VIVA America on BET Jazz channel, and the World Domino Tournament on ESPN Deportes. The company also introduced VIVA NY Magazine, the first US bilingual publication distributed monthly in the NY Daily News, in addition to publishing Latinoboxing.com and Latinobaseball.com. RPI produces some of the top US Latino cultural, musical and educational events in the genre today.

For more information visit http://www.Latinobaseball.com or http://www.rpaniagua.com. “

“Nobox Marketing Group, Inc., a Hispanic interactive advertising agency has received three awards at WebAward, the prestigious international competition organized by the Web Marketing Association, as informed by its president Jayson Fittipaldi.

The three awards received by Nobox Marketing Group, Inc. are: Best Automotive Website – “An IS Night”; Exceptional Portal Development – “Scrapblog,” and Excellence in the Banking Sector – “Premia.” WebAward grants prizes in 96 different categories. Nominations were received from 33 countries from interactive agencies or marketing organizations with website development deparments.
“

“Claiming it is the first luxury car brand with a Web site in Spanish, Toyota’s Lexus this week announced it has retained San Juan, Puerto Rico-based Nobox Marketing Group Inc. as its Hispanic interactive agency.

The agency created www.lexus.com/espanol, which had a soft launch in February. The site features images of the Lexus IS model driving along a water-framed Miami causeway at night. An interactive ad campaign has also been launched on Telemundo.com, Univision.com and Yahoo! en Español. In addition to the IS, the creative also features the ES and higher-end GS models.”

“Hispanic Market Pro (HMP) will host a 90 minute national audio conference Thursday, April 20 at 1 p.m. ET to discuss the growth of the interactive and Internet advertising markets in Puerto Rico. The teleconference, to be conducted in Spanish, will cost $100 per site.

“Puerto Rico’s Digital Frontera: Increasing Your Market Share by Developing the Right Internet Strategy” is part of a series of professional development audio conferences for Hispanic communicators. Speakers include Carlos Garcia, partner and chief strategist of Nobox Marketing Group, Inc.; Juan Alberto Arteaga, director of Arteaga Interactivo and Rene Juan de la Cruz-Napoli, director, DLC Digital. Bill Gato, president and partner of Hispanic Digital Network, will moderate the audio conference.”