News (Noticias) Tagged ‘Nielsen’

Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) announced today strong ratings results for WSBS Mega TV Channel 22 as measured by the July 2008 Nielsen Hispanic Station Index (NHSI). The results continue to demonstrate Mega TV’s success and leadership among key demographics.

Mega TV’s prime-time programs have demonstrated impressive growth over the last year, often doubling and tripling the time period ratings among viewers in the 18-49 demographic and the 25-54 demographic. This massive growth in viewership has propelled the station to levels alongside market heavyweights WLTV Univision 23 and WSCV Telemundo.

Mega TV’s prime-time Monday through Sunday from 7:00 to 11:00 P.M. schedule has proven to be Mega TV’s most distinguished time period. According to the NHSI, Mega TV ranked second in the top stations in the market among Men 18-49 and 25-54, out-delivering both WSCV and WJAN. Additionally, Mega TV ranked third among Adults 18-49, Adults 25-54, Women 18-49, and Women 25-54.

Mega TV Programs experiencing rapid prime-time growth include:

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“Paparazzi TV” (Monday through Friday from 7:00 to 8:00 P.M.) ranked third in the time period among Women 25-54 and tied for third among Adults 18-49 and 25-54.

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“Maria Elvira Live” (Monday through Friday from 8:00 to 9:00 P.M.) ranked second among Adults 18-49 and Men 18-49, out-delivering market oldies such as WSCV and WJAN’s “A Mano Limpia.” In addition, the program ranked third among Adults 25-54, Men 25-54 and Women 25-54.

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“Esta Noche Tu Night” (Monday through Friday from 9:00 to10:00 P.M.) ranked second in the time period among Men 18-49 and 25-54, out-delivering both WSCV and WJAN’s “Pelíizcame Que Estoy Soñando.” The program delivered a third place ranking among Adults 18-49, Adults 25-54, Women 18-49 and Women 25-54 again out-delivering WJAN’s “Pellízcame Que Estoy Soñando.”

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“Bayly” (Monday through Friday from 10:00 to 11:00 P.M.) ranked first in the time period among Men 25-54, out-delivering every other station in the market. The program’s strength continued to show among other key demographics, placing them second among Men 18-49 and third among Adults 18-49, Women 18-49 and Women 25-54.

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“El Circulo” (Sunday/7:00pm - 8:00pm) has delivered an impressive increase in audience over the last year which has delivered a third place tie with WLTV among Men 18-49 in the time period.

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In only its second sweeps period, “La Descarga con Albita” (Every Sunday from 8:00 to 9:00 P.M.) moves up the ranks, out-delivering WLTV to place second in the time period among Adults 18-49, Adults 25-54, Men 18-49, Men 25-54 and Women 18-49.

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“Raices y Recuerdos” (Every Sunday at 10:00 P.M.) once again proves its ability to deliver, ranking second in the time period among Adults 18-49 and Men 18-49. In addition, the program ranked third among Adults 25-54, Men 25-54, Women 18-49 and Women 25-54.

Do not miss any of these rapidly growing prime-time programs only on your favorite station, WSBS Mega TV Channel 22. MEGA TV can also be seen nationally via DirecTV Más, Channel 405, and through various affiliates: WBWP, Channel 57 in West Palm Beach, FL; WSJU, Channel 30; DirecTV Channel 169, and Channel 161 in Puerto Rico.”

Univision blew away the competition last night as the fifth edition of its “Premios Juventud 2008″ youth awards show delivered an average audience of 5.2 million viewers 2+, according to Nielsen’s Fast National ratings, and catapulted the network to the #1 ranking for the evening (8:00-11:00 p.m.) among Adults 18-34 (1,910,000) and 18-49 (3,100,000), Persons 12-34 (2,270,000), and Kids 2-11 (690,000). Additionally, 11.2 million people watched some or all of the 3-hour, star-studded telecast.

“Premios Juventud 2008″ was also the #1 program of the evening among Adults 18-34, besting such English-language fare on the other networks such as FOX’s “Are You Smarter Than a Fifth Grader?” and “So You Think You Can Dance?,” CBS’s “Greatest American Dog,” “CSI,” and “Swingtown,” NBC’s “Last Comic Standing” and “Fear Itself,” and ABC’s “Ugly Betty,” “Grey’s Anatomy,” and “Hopkins.” It was also the #2 program among Adults 18-49 and, along with Persons 12-34, averaged more viewers in those demos than all of the network programs on ABC, CBS, NBC, FOX, and CW with the exception of FOX’s “So You Think You Can Dance?”

The first and only awards show on Spanish-language television that celebrates the preferences of this country’s young Hispanics, “Premios Juventud 2008″ enjoyed the following significant audience increases compared to last year’s telecast:
– +6% among Viewers 2+
– +9% among Adults 18-34
– +12% among Adults 18-49
– +8% among Men 18-34
– +12% among Men 18-49
– +9% among Women 18-34
– +12% among Women 18-49

Source: Nielsen Media Research, NTI Fast Ratings for Premios Juventud & NTI Fast Affiliates for the E-L networks, 7/17/2008, Thursday 8pm-11pm. Live+SD.

With awards presented in 29 unconventional categories covering the world of Music, Film, Sports, Fashion and Pop Culture, “Premios Juventud” in only its fifth year of existence has already cemented its position as the most popular celebration of Hispanic youth in this country. This year’s edition featured some of today’s hottest, most popular Latin music artists including the chart-topping pop group RBD, heartthrob crooner Enrique Iglesias, Mexican singer and novela superstar Thalia, recording and motion picture idol Pedro Fernandez, Puerto Rican merenguera Olga Tanon, Colombian sensation Fonseca, regional Mexican recording groups Alacranes Musical and Tucanes de Tijuana, urban acts Akwid and Angel y Khriz, and the newly formed edition of the legendary boy-band Menudo, to name a few.

Locally, “Premios Juventud 2008″ was #1 from 8pm-11pm ET/PT (7pm-10pm Central) in the following markets:
– #1 among Total Viewers - Los Angeles, New York, Houston, Dallas, and Phoenix
– #1 in Households - Los Angeles, Miami, New York, Houston, and San Antonio
– #1 among Adults 18-34 - Los Angeles, New York, Houston, Chicago, Dallas, Phoenix, and San Francisco
– #1 among Adults 18-49 - Los Angeles, New York, Houston, Chicago, Dallas, and Phoenix
– #1 among Teens 12-17 - Los Angeles, Houston, Dallas, Phoenix, and San Francisco
In addition, “Premios Juventud 2008″ averaged more viewers during the time period than the combined viewership to ABC, CBS, NBC and FOX in Los Angeles (+41%), New York (+34%), Houston (+35%), and Dallas (+39%) among Adults 18-34. “

While CBS was, yes, going to the dogs, Univision found some headlines with a three-hour special youth-targeted award show on Thursday night. “*

Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated 6pm local newscast for fourteen consecutive years1 and the #1 station across all Nielsen measured markets in the country regardless of language2, announced today the mobile distribution of news alerts, both in video and text messages, on Univision Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

“Univision 34’s launch of mobile news alerts is an extension of our commitment to deliver the most relevant news and information to our audiences. Our viewers will now be able to receive news, as it happens on their mobile phones,” said Maelia Macin, vice president and general manager of Univision 34 Los Angeles. “If you look at Hispanic wireless use, in fact more than 18 million U.S. Hispanics are wireless subscribers, this is a logical extension of how we deliver information to our audiences. With this initiative, Univision continues to serve as an information lifeline for our viewers by providing information that educates, motivates and empowers the Hispanic community.”

Univision Móvil, which delivers the industry’s most comprehensive Spanish-language suite of mobile offerings to our audiences, has partnered with Tapioca Mobile to handle distribution of alerts across all major carriers. Consumers now have mobile access to the # 1 news station in Los Angeles in addition to Univisionlosangeles.com and Univision Radio.

“We are proud to partner with KMEX-TV Univision 34,” said Sachin Deshpande, chief executive officer of Tapioca Mobile. “Univision has always been a visionary leader in the digital media arena. Thus, their latest commitment to delivering engaging video messages for mobile devices demonstrates the importance of this rapidly-growing mobile medium.”

To sign up and receive news alerts, viewers can send a text message with the word NU34 to 76225. Subscribers will receive three alerts per day, at 8:00 a.m., 12:00 p.m. and 4:00 p.m.

1 Nielsen Station Index, 1994 to 2008, Adults 18-49 program average ratings among weekday 6pm early evening local newscasts.

2 Nielsen Station Index, June 2008 Sweeps Live Plus 7 Adults 18-49 impressions, M-Su 6am-2am.

About Tapioca Mobile

Tapioca Mobile, Inc. (www.tapiocamobile.com) is the leader in the ubiquitous delivery of multimedia messaging for mobile communities. Headquartered in San Diego, Calif., Tapioca Mobile is a privately held company whose investors include Venrock.

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, visit www.univision.net.”

Sunday night’s broadcast of “Miss Universo 2008″ was the most watched Spanish-language program in the time period among key adult and female demos, per the Nielsen Television Index (NTI).”*

Advertising spending on Spanish-language cable reached $220.7 million in 2007, a whopping 76% increase compared to 2006, according to figures released this month by Nielsen Monitor Plus.”*

A spot for the Nissan Rogue crossover SUV, based on the children’s game Marco Polo, was the most liked Spanish-language TV spot for the first half of 2008, per Nielsen IAG.”*

Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.”*

Anita Santiago Advertising (ASA) announced today that Sofia Escamilla, Vice President Media Director, and Francisco Letelier, Vice President Creative Director, have been named Managing Partners of the agency, effective August 1, 2008. (Photos and interviews available upon request)

“Sofia and Francisco have made invaluable contributions to the culture of ASA in terms of both strategic leadership and client service. In partnership, they have played instrumental roles in the continued growth of the agency. As an agency, we do not look at media and creative as separate departments; they work together seamlessly in delivering unique integrated marketing solutions to our clients, and that is exactly how Francisco and Sofia work,” said Anita Santiago, founder of ASA. Santiago continued, “Francisco and Sofia are true management partners and this promotion is in recognition of their value to the agency and the vital roles they will play in its future.”

Francisco Letelier is an advertising veteran with over 20 years of experience. He joined ASA six years ago, after working in key creative executive positions at agencies including Leo Burnett in Chicago and La Agencia de Orci in Los Angeles.

Sofia Escamilla joined ASA three years ago as media director. Her distinguished career spans more than 12 years working at agencies such as Western and La Agencia de Orci.

About Anita Santiago Advertising:
Founded twenty one years ago and based in Santa Monica, California, Anita Santiago Advertising is a pioneer in Latino advertising, offering clients a full range of marketing and promotional services. Clients include IKEA, Nielsen Media Research, BBVA Compass Bank, United HealthCare, Picturehouse and See’s Candies. “*

More than any other genre in Latin music, regional Mexican has been buffeted by market conditions both broad and specific.

The genre has been affected by developments ranging from the crackdown on illegal immigrants and the nation’s economic downturn to the uncertainty over the impact of the recent sale of Latin powerhouse Univision Music Group to Universal Music Group. And yet, numbers from Nielsen SoundScan and the Recording Industry Association of America (RIAA) show a genre that, despite the downturn in the economy in general and the music industry in particular, remains sturdy, if not unshaken. Regional Mexican music is still, by huge margins, the dominant Latin music genre in the country.”*

Telemundo Communications Group announced results for last night’s 10pm premiere of “SIN SENOS NO HAY PARAISO”, which delivered 749,000 Adults 18-49, according to Nielsen Media Research program ratings. Last night’s episode became the #1 premiere out delivering all other 10 pm premieres in NTI and becoming Telemundo’s third highest novela premiere ever in NTI behind Tierra de Pasiones and Victoria. “*

The backboard battles of the Boston Celtics and the Los Angeles Lakers were the top ratings winner for the week of June 2-8. Games one and two of the NBA championship playoffs slam-dunked their way to the top of the Hispanic viewer charts, grabbing ratings of 7.9 and 7.8 as the most-watched English-language shows, according to numbers released by the Nielsen Media Group.”*

The Hispanic Institute today announced that it will mount a Latino boycott of CNN to protest the cable news network’s ongoing distortion of facts surrounding U.S. immigration issues, especially in commentaries and reports on “Lou Dobbs Tonight.”

The nonprofit organization said the proposed boycott will begin today June 3, 2008 and will seek to stop Hispanic viewership of all CNN outlets, including the Spanish language service. There are now 12.14 million Hispanic television households in the U.S., according to Doug Darfield, Sr. Vice President of multicultural measurement for The Nielsen Company.”*

Spanish Broadcasting System (SBS) (NASDAQ: SBSA) announced today that WSBS Mega TV Channel 22 and its television shows reported outstanding ratings during the May 2008 sweeps period.

According to Nielsen Media Research, Mega TV ranked third in prime (M-Su/7-11pm) among Hispanic households with 5.6 rating and a 9 share of the Miami/Ft. Lauderdale DMA. These ratings put Mega TV Channel 22 ahead of 5 Spanish language competitors.

WSBS Mega TV programs also saw tremendous results, ranking in the top spots:

- “Paparazzi” came in second place with a 6.6 rating and an 11 share in the M-F/7-8pm time period

- “Maria Elvira Live” obtained a 6.1 rating and a 9 share M-F/8-9pm.

- “Esta Noche Tu Night” came in third place during the M-F/9-10pm time period with a 6.8 rating and a 9 share

- “Bayly” achieved high rating during the M-F/10-11pm hour with a 6.6 and 11 share of the market

- For the weekend, Mega Cine came in third during the Saturday 8-10pm time period.

- “La Descarga con Albita,” which launched only recently, came in second place with a 5.3 rating and a 9% share of the market

- “Ra�ces y Recuerdos” maintained its second place position with a 6.6 rating and a 10 share on Sunday from 9-10pm.

Do not miss the excellent programming on WSBS Mega TV Channel 22 in Miami and see why Mega TV has been the fastest-growing television station in the history of the South Florida television market.

“

Willy Chirino  lanza “Pa’lante” hoy a la venta en los Estados Unidos y se consolida en la posición #3 del chart tropical de la revista Billboard. “Pa’lante” sigue creciendo y está siendo apoyado por un extenso trabajo promocional que lleva a cabo Willy Chirino en los próximos quince días.

Willy Chirino cuenta con su sitio oficial, www.willychirino.com donde  sus  fans  pueden  entrar y  encontrar fotos, calendario de presentaciones  y toda la historia de este legendario  cantante internacional. Su sencillo “Pa’lante”,  que da nombre al nuevo disco del cantante y compositor Willy Chirino, se mantiene fuerte esta semana en el Top 3 de la cartelera Tropical Billboard, según reportó el sistema BDS monitoreo por Nielsen SoundScan. El tema sigue ascendiendo en su camino al # 1 de la Cartelera Tropical de Billboard. Los fans de Willy Chirino también pueden contactarlo a través de su espacio en MYSPACE y FACEBOOK, al igual que pueden disfrutar de todo sus videos en el popular lugar cibernético YOU TUBE. Sigue los  siguientes  links para entrar en todos.

Este nuevo material discográfico de Chirino encierra una estupenda colección de canciones incluyendo temas de impacto social y humano, sumados a su tradicional ritmo caribeño fusionado con compases anglos y brasileños. “Pa’lante” el álbum, que sale a la venta el día de hoy 20 de mayo, es una propuesta innovadora, mantiene su sonido característico y una vez más musicalmente hace aportes al género tropical como solo Willy Chirino lo puede hacer. Dentro del repertorio se pasea por diversos temas, el amor, la esperanza, critica social e inclusive rinde tributo a la música salsa de todos los tiempos (”Los Campeones de la Salsa”) incluyendo frases de los más grandes exponentes de la música tropical como lo son Celia Cruz, Oscar D’León, Issac Delgado, Gilberto Santa Rosa y Víctor Manuelle, entre otros. Así mismo, la producción cont! iene otras sorpresas como lo son los duetos con artistas de talla internacional como Papo Lucca, Oscar D’León, Daniela Mercury, Alberto Plaza y Wahero. Willy Chirino, considerado el padre del sonido de Miami con este nuevo CD sigue imponiendo su ritmo único y variabilidad musical.

Más Sobre Willy Chirino
Con un inventario musical que supera el centenar de canciones y veintiocho discos grabados, Willy Chirino es sin duda uno de los artistas más emblemáticos de la música tropical de todos los tiempos, uno de los padres del “sonido de Miami” y el dueño y señor de la “salsa de Miami”. Sus éxitos se convirtieron inmediatamente en discos de oro y/o platino. Eso, sin citar las ventas logradas por los más de 60 artistas que han reproducido sus temas que, con merecida razón, le han dado vuelta al mundo. Chirino llegó a Miami en 1961 donde sin ningún conocimiento musical integró una orquesta que se convirtiera en el alma de muchas fiestas. Aún en la escuela secundaria aprendió a tocar otros instrumentos (bajo, teclados, guitarra, entre otros). Sin leer música, tocó en orquestas de cámara, sinfónicas, acompañó óper! as y zarzuelas. Pronto su nombre y talento lo llevaron a tocar en las presentaciones de los más grandes de los 60’s. Álvarez Guédes le ofreció su primer contrato y le grabó su primer disco: “One Man Alone”. Todas las canciones eran temas compuestos por él y casi todos los instrumentos los tocaba él mismo. El disco fue un éxito tan rotundo que le dio la vuelta al mundo y el tema “Soy” se convirtió en un clásico de la música tropical y hasta el día de hoy se sigue reproduciendo en otros idiomas, incluido el japonés. Desde entonces el genio e ingenio de Willy Chirino no han dejado de impactar el pentagrama musical del mundo. Muchos de sus temas se han convertido en himnos de esperanza para millones de personas sometidas a tiranías políticas mientras que otros pintan musicalmente un paisaje rural difícil de superar, o presentan una problemática so! cial digna de meditar. Su música llegó a las telenovelas y compuso para 3 de ellas: “La Zulianita”, “Pobre Diabla” y  “Laura Virginia”. De la mano de su carrera como cantautor, también ha destacado como productor, llegando a realizar importantes proyectos para leyendas de la música mundial como Celia  Cruz, Raphael y Oscar D’León. Entre los incontables reconocimientos recibidos vale citar que cuenta con su propia estrella en la Calle 8, tiene además una calle que lleva su nombre y que entidades como la UNICEF y el Departamento de Estado de Estados Unidos le han dado importantes reconocimientos por su labor humanitaria, ya que además de un artista exitoso, Willy Chirino es un filántropo inagotable que tiene su propia fundación benéfica. En el 2008 estrena un nuevo disco: “Pa’lante”. Se trata de un material histórico en el que hace mancuerna con los m! ás grandes de la canción: desde una colaboración con los mejores de la salsa (Celia Cruz, Víctor Manuelle, Issac Delgado, Oscar De León, Gilberto Santa Rosa) llamada “Los Campeones de la Salsa”, Papo Lucca (”Fue La Música”), Alberto Plaza (”Pa’lante”),  y un par de dúos históricos: uno con Oscar D’León (”Lo Que Esta Pa’ti”) y el otro con Daniela Mercury (”Hay Amores”). Y, por supuesto, un tema de esperanza y alivio a los millones de ciudadanos que por una razón u otra les ha tocado vivir en el exilio (”13 de Julio- El Mar Nos Une”), el tema que le apasiona y dedica especialmente a los cubanos de dentro y fuera de su patria. En “Pa’lante”, Willy Chirino vuelve a fusionar diferentes ritmos americanos, latinos y brasileños, con mensajes políticos y sociales, temas de amor y, sobre todo, canciones de optimismo, ese sentimiento! que le apasiona y que se ha convertido en su enorme bandera por la vida.

For Immediate Release

Contact: Euralis Lopez

347 632 4542

lopeze@a-lista.org

Over 30 Corporate Executives to attend the LISTA 2^nd Annual Humanitarian Mission and Hispanic Workforce Summit in Dominican Republic on May 28^th – June 1^st 2008

May 27, 2008, New York, NY— LISTA will conduct it’s second Humanitarian Mission and Hispanic Workforce Summit to the Dominican Republic on May 28^th in the city of Cabarete, Dominican Republic.  This year LISTA and The Dream Project inaugurate the third technology center and for the second consecutive year will conduct a series of Teacher Training workshops on lesson planning, English as a second language, and the use of technology to enhance the teaching experience for the students of the Dream Schools.  LISTA has secured the support of an impressive delegation including, Dominicans on Wall Street, Dominican American Chamber of Commerce of Georgia, HITN Television, Society of Hispanic Engineers and the Massachusetts Latino Chamber of Commerce.

“LISTA and its partners continue to help bridge the digital divide and help develop new technology businesses in the Cabarete Area. Through these events we bring empowerment and knowledge transfer and with the help of big business we will develop this region into a thriving business community in the upcoming years,” says Jose Marquez, LISTA CEO. “This is a mission of hope and love, it is up to us to all to change the perception of technology in our community, the time is NOW!”

LISTA will also hold the second Annual Hispanic Workforce Summit to help develop the Dominican workforce community in Cabarete. “As the Dominican population continues to grow in the United States, it is clear that a significant part of the future workforce will be from the Dominican Republic,” commented Jon Wunderlich, Director of Operations at Project Dream, “this summit will help bring economic stability and sustainability of Cabarete business entrepreneurs, it is imperative to further develop the skills of Dominican students in order for them to change their future through technology.

“LISTA through these workshops and summit will make an economic impact and give the students the tech and business skills needed to embrace the opportunities which will be on the horizon when they graduate” said Jose Luis Rodriguez, LISTA Chair.

LISTA’s mission to educate motivate and empower continues to bring hope and the promise of highly skilled workers, young professionals and small business owners for the future of the region.”

“This is still a small program which has been supported strictly by our members. We can all do more to help develop one of the poorest areas in this country and turn it into a thriving business community,” said LISTA NYTC President Robert Abreu. “We truly believe that with more community involvement this mission will yield even more results.”

Corporate leaders, Hispanic non-profit executives from across the country are expected to come together at the Hispanic Workforce Summit to discuss technology usage in the class room, best practices, and explore strategies to develop skilled technology workers, professionals and better access to technology for small businesses.  This summit continues to attract significant interest from local and national organizations across the country. There is a sense of anticipation of what viable solutions, recommendations or best practices will come out of this summit

LISTA’s Humanitarian Mission and Workforce Summit Speakers Include:

Ambassador Patricia Sortier, Canadian Ambassador to the Dominican Republic

Felix Ortiz, New York State Assemblyman

Robert Abreu, VP Goldman Sachs

Kevin Manning, Immediate Past President American Chamber of Commerce

Carlos Gonzalez, CEO, Massachusetts Latino Chamber of Commerce

Jose Luis Rodriguez, LISTA Chair and President/CEO HITN

Dora Maria Abreu, SHPE Vice President

Jose Marquez, President and CEO, LISTA

Jon Wunderlich, Dominican Operation Director, Dream Project

Latinos in Information Sciences and Technology Association (LISTA) have donated computers to the area schools of Cabarete and Batey in the Dominican Republic through the Dream Project, as part of LISTA’s international outreach program for many years along with supplying educational instruction to further develop technology professionals in the area, conducting workshops for students and teachers in English as Second Language, math and sciences.

LISTA IS SPONSORED BY: AETNA, AT&T, COMCAST, CAPITALWIRE DELTA AIRLINES, MACY’s, MICROSOFT , NCTA, NIELSEN MEDIA, PHRMA, STAPLES, STATEFARM and VERIZON.

About Latinos in Information Sciences and Technology Association (LISTA) LISTA Mission is to educate, motivate and encourage the use of technology in the Latino community and empowering them to bridge the digital divide. Founded in 2004 LISTA promotes the utilization of the technology sectors for the empowerment of the Latino community. We are an organization that is committed to bringing various elements of Technology under one central hub to facilitate our partners, members and the community with the leverage and education they need to succeed in a highly advanced technologically driven society. www.a-lista.org

About The Dominican Republic Education And Mentoring (DREAM) Project is a US 501c3 nonprofit organization that provides equitable access to quality education for children born into poverty in rural areas and small communities of the Dominican Republic by combining volunteerism, international awareness, and community involvement into a sustainable support system” www.domincandream.org

With one day to go during the May sweep period, Univision continued its competitive momentum by outdelivering at least one or more of the English-language broadcast networks, ABC, CBS, NBC, or FOX, on 26 out of 27 nights, or nearly every single night, among all Adults 18-34.

In Los Angeles, Univision’s KMEX-TV was the #1 station in the entire U.S., regardless of language, among all Adults 18-49. In addition, Univision stations in a number of key markets ranked #1 among Adults 18-34, Adults 18-49, Women 18-34, and Men 18-34.

According to the Nielsen Television Index (NTI), for the 10th consecutive sweep, Univision ranked as the 5^th most-watched broadcast network in primetime among Adults 18-49, for all viewers, regardless of language, beating all other broadcast and cable networks to get there.

Overview - During the May 2008 Sweep

–		With its all original, no repeat primetime programming, Univision had strong audience increases in overall primetime versus May 2007 Sweep
		– Adults 18-24 +29% (452,000 vs. 351,000)
		– Adults 18-34 +3% (1,225,000 vs. 1,189,000)
–		Thanks to a particularly strong line-up of hit novelas, primetime talk, and newsmagazine programs, Univision outdelivered ABC, CBS, NBC or FOX on nearly every single night since the start of the May 2008 sweep (26 out of 27 nights, or 96% of the time) among all Adults 18-34
–		While Univision showed impressive increases among young adult viewers, the English-language broadcast networks (ABC, CBS, NBC, FOX, CW, and MNT) combined primetime audience was down by -18% among Adults 18-34 and -25% among Adults 18-24 versus the May 2007 Sweep
–		Univision ranked #1 on 4 out of 27 nights among all Adults 18-34, beating all the English-language broadcast networks
–		Among all Adults 18-49, Univision beat ABC, CBS, NBC or FOX on 6 out of 27 nights, or 22% of the time during the May 2008 sweep period
–		Univision had an overall +64% and +47% advantage over the CW network among Adults 18-34 and Adults 18-49, respectively, for the May 2008 Sweep period, beating this network on every single night that it programs
–		Univision was the #5 broadcast network among Total Viewers 2+, Adults 18-49, Women 18-49, Men 18-49 and Teens 12-17
–		Univision was the #3 broadcast network among Adults 18-24 and Adults 18-34, beating CBS, NBC and CW
–		Univision delivered nearly four times more Total Viewers 2+ (3,610,000 vs. 988,000), Adults 18-49 (2,039,000 vs. 548,000) and over four times more Adults 18-34 (1,225,000 vs. 298,000) than Telemundo in primetime

Program Highlights - During the May 2008 Sweep

–		“Al Diablo Con Los Guapos” (Down With The Beautiful), the hit Univision novela, helped the network rank as the #1 broadcast network among all Adults 18-24 and Men 18-34 in the Monday to Friday 8pm-9pm hour and the #2 broadcast network among Adults 18-34, Women 18-34, Persons 12-34 (beating ABC, CBS, NBC, and CW)
–		“Fuego en la Sangre” (Burning for Revenge) made its debut on Monday, April 28 at 9pm and it was not only Univision’s biggest novela premiere telecast, but the novela also delivered a record-breaking premiere week performance for Univision
–		“Al Diablo Con Los Guapos” at 8pm and “Fuego en la Sangre” at 9pm both delivered more Adult 18-34 viewers than popular English-language primetime programs that included: “Rules of Engagement,” “Survivor: Micronesia,” “America’s Next Top Model-4,” “The Bachelor: London Calling”, “Ugly Betty,” “Without A Trace,” “CSI: NY,” “NCIS,” “Cold Case,” “Shark,” “Supernatural,” “Supernanny,” “Medium,” “Smallville,” “Gossip Girl,” “Beauty And The Geek-3″, and “One Tree Hill,” among others
–		Univision’s newsmagazine “Aqui y Ahora” (Here and Now) delivered its highest May sweep performance ever among Total Viewers 2+, Adults, Men and Women 18-34 and 18-49. Versus its May 2007 sweep performance, “Aqui y Ahora” increased its audience by strong margins among Total Viewers 2+ (+19%), Adults 18-34 (+17%), Men 18-34 (+21%), Women 18-34 (+13%), Adults 18-49 (+13%), Men 18-49 (+14%), Women 18-49 (+12%), Adults 18-24 (+36%) and Persons 12-34 (+11%)
–		Univision’s “Sabado Gigante” (Giant Saturday) increased viewership on Saturday nights in the May 2008 Sweep period vs. 2007 among key demographics that included: Total Viewers 2+ (+9%), Adults 18-34 (+7%), Men 18-34 (+18%), Men 18-49 (+5%), Adults 18-24 (+14%) and Persons 12-34 (+3%)
–		The May 16th grand finale of “Nuestra Belleza Latina 2008,” Univision’s reality/beauty competition, was the #1 program on broadcast television in the 10pm-11pm time period among Adults 18-34 (1.5 million). For the night, the finale was the #2 program on broadcast television among all Adults 18-34, regardless of language, behind only Univision’s “Fuego En La Sangre”
Source: Nielsen Media Research, NTI (04/24/2008-05/20/2008). Live+Same Day DVR Playback.

Locally, Univision stations enjoyed equally impressive May sweep results.

–		Univision stations posted the #1 ranking in primetime in the following markets:
		– Adults 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco
		– Adults 18-49: Los Angeles, Houston, Dallas, and Phoenix
		– Women 18-34: Los Angeles, Houston, Dallas, and Phoenix
		– Men 18-34: Los Angeles, New York, Houston, Dallas, Phoenix, and San Francisco
–		Univision ranked #1 in Los Angeles during all of primetime among key demos: Total Viewers 2+, Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-34, Men 18-49 and tied with KABC as #1 in Households
–		Among Adults 18-34, Univision posted 7 of the top 10 shows in primetime in Los Angeles, 7 of the top 10 in Houston, 8 of the top 10 in Dallas, and 8 of the top 10 in Phoenix
–		Univision’s hit primetime novela “Fuego en La Sangre” was the #1 primetime program among Adults 18-34, Adults 18-49, Women 18-34 and Women 18-49 in Los Angeles
–		Among Adults 18-34, “Fuego en La Sangre” outperformed top-rated English-language shows such as FOX’s “American Idol” and “Hell’s Kitchen,” and ABC’s “Dancing with the Stars” and “Grey’s Anatomy,” among others, in Los Angeles, Houston and Dallas
Source: Nielsen Media Research, NSI (Arianna), 04/24/2008-05/20/2008, average ratings, live data. “KMEX #1 station in the US” story is based on average impressions for the top 10 US DMAs, live data.
Daypart definitions: Primetime- ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Total day- Mon-Sun 6A-2A. Local news- based on Mon-Fri program average impressions for head-to-head newscasts only.

“*

More than one million Hispanic viewers helped push AMERICAN IDOL to the top of the ratings charts among all U.S. viewers and also among U.S. Hispanics for the week of May 12-18, according to numbers released by the Nielsen Media Group.

AMERICAN IDOL added 1,142,000 U.S. Hispanic viewers to its total of 24.9 million nationwide on Wednesday, while ABC’s frenzied competition between spinning couples — DANCING WITH THE STARS — trailed only slightly and grabbed the third and fourth spots for most-viewed English-language show among the Hispanic audience”*

Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated news station for 14 consecutive years and the nation’s largest Spanish-language station, today announced the appointment of Roberto Yañez as vice president of news, effective immediately. He will report to Maelia Macin, vice president and general manager, KMEX Univision 34.

“I am pleased to have Roberto lead this very important area of our daily operation. Under Roberto’s leadership as acting news director for the past year, Noticias Univision 34 at 6 pm is up +11% among Adults 25-54 and the 11 pm news has expanded by +32% in NSI ratings,” said Macin. “In addition, as we expand our news operation to TeleFutura 46 by adding morning news, Roberto will be key in maintaining the focus of our news as we continue to inform, empower and educate our viewers as we have done for 45 years.”

Roberto Yañez brings more than 20 years of experience in the industry. He began his career at Univision 13 years ago as managing editor at KMEX, when the station was honored with the first Edward R. Murrow Award bestowed to a Spanish-language newscast. He has since held several management positions at KMEX over the past decade, most recently as station manager. Previously, he served as news director at WXTV Univision 41 in New York as well as news director, operations, promotions and commercial production manager at KUVS Univision 19 in Sacramento. Prior to Univision, Yañez worked at the NBC Affiliate in El Paso, Texas; CNN in Atlanta; and KCAL and KCBS in Los Angeles. He earned an Executive MBA from the UCLA Anderson School of Management, and a BA in Journalism from the University of Texas, El Paso.

About Noticias Univision 34

Noticias Univision 34 at 6 pm has been the #1 early newscast in L.A., regardless of language, for 48 consecutive Nielsen Sweeps. “Noticias Univision Solo a las Once” has been #1 at 11 pm among Adults 18-34 since February of 2002 and among Adults 18-49 since October of 2005. In recent years, Noticias Univision 34 has been the recipient of prestigious awards such as the Academy of Television Arts and Science Emmy for Best Newscast in L.A. In 2004 it was bestowed the Governors Emmy Award, the highest honor by the Academy. It has also received the Edward R. Murrow Award as America’s Best Newscast. As of April 2008, TeleFutura 46 broadcasts local news, Monday – Friday from 7 am - 8 am, extending Univision 34’s morning news by one hour, which airs Monday - Friday 5 am - 7 am.”*

Univision Communications Inc., the nation’s leading Spanish-language media company, today announced that its flagship television station, KMEX-Univision 34 in Los Angeles, was the #1 television station in the entire country in any language among all Adults 18-49 for the month of April, according to Nielsen Station Index (NSI).

KMEX delivered more Adults 18-49 viewers than every other English and Spanish-language station in the United States during the key dayparts of primetime, total day, early evening local news and late local news.

Top Stations in the Country In April 2008 Adults 18-49
Rank		Primetime		Total Day		Early Local News		Late Local News
#1		KMEX (Univision, LA) 321,000		KMEX (Univision, LA) 133,000		KMEX (Univision, LA) 143,000		KMEX (Univision, LA) 207,000
#2		WNYW (FOX, NY) 299,000		WABC (ABC, NY) 119,000		WABC (ABC, NY) 142,000		WABC (ABC, NY) 185,000
#3		KTTV (FOX, LA) 261,000		WNYW (FOX, NY) 83,000		WXTV (Univision, NY) 110,000		WNBC (NBC, NY) 168,000

“KMEX is regularly the #1 station in all of Los Angeles but to rank as the #1 station in the entire country is truly an incredible feat,” said Maelia Macin, KMEX-Univision 34 general manager. “These results truly speak volumes about the growing U.S. Hispanic population, its influence on shaping the current media landscape but most importantly about the strength and quality of our programming.”

Source: Nielsen Station Index/Arianna, April 2008 Sweeps Live Plus 7 data, average viewer impressions for the top 10 US DMAs, Adults 18-49. Sign-on/Sign-off is defined as Mon-Sun 6A-2A. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT; Mon-Sat 7P-10P/Sun 6P-10P CT and FOX/MNT/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT; Mon-Sat 7P-9P/Sun 6P-9P CT. Local newscasts are based on Mon-Fri program average impressions.

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ESPN’s Spanish-language multimedia brand ESPN Deportes used last week’s upfront to tout its multi-platform approach and new show initiatives. To provide a wide range of sports to Hispanic fans, the network has increased distribution; it also airs on digital cable in three markets: Los Angeles, New York and Miami.

However, the big gain for the network is being rated by Nielsen’s Homevideo Index Hispanic (NHIH) Service, which estimates viewing in 12.1 million U.S. Hispanic households. Lino Garcia, general manager of ESPN Deportes, call it “our greatest accomplishment to date.”"*