News (Noticias) Tagged ‘Mun2’
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August 28, 2008
August 5, 2008
July 15, 2008
Tags: HispanicAd, Mun2, reggaetón
Bigger on mun2 is back, and bigger than ever! Following last year’s action-packed Bigger series, mun2 kicks off this year’s multi-platform campaign with an exclusive “Reggaeton is Bigger on mun2.”"*
July 13, 2008
Hispanic Ad Spend Up 3% in ‘07
Tags: Mun2, Nielsen, Spanish-language, Telemundo
Ad spending in Spanish-language media reached $5.78 billion in 2007, up 3 percent from $5.63 billion in 2006, with cable TV showing a 76 percent jump, buoyed by the addition of Fox Sports en Espanol and Telemundo’s mun2 as measured media, per Nielsen Monitor-Plus.”*
June 26, 2008
mun2 launches 3rd season of The Chicas Project
Tags: HispanicAd, Mun2
Crash and Yasmin are back for their third season of mun2’s hit reality/lifestyle series The Chicas Project. This time, the chicas go cross-country for all new adventures in New York, San Antonio and Los Angeles. Launching Saturday, July 5th at 2PM, viewers will experience the popular destinations through the eyes of mun2’s brazen and beloved young Latinas “*
Tags: latin america, mexico city, Mun2
Makena Technologies, creator of the popular social virtual world There.com, today announced a partnership with NaCo USA, the authentic Latino clothing brand that targets consumers through funny and irreverent bilingual slogans and culturally relevant designs. The partnership aims to reach the 19.5 million US Hispanics online as well as non-US Latin Americans, many of which have already started to migrate to There.com. In 2006, children under the age of 18 accounted for 20.3% of the US population, many of which still remain elusive to many marketers.
In Mexican Spanish, naco is a derogatory slang word used to describe
tackiness, but NaCo has reinterpreted the term through their clothing to
describe a self-assured style that disregards what others think is cool.
NaCo and There.com have created a specialty catalog in-world that will
include nine pieces of unique merchandise for members to buy and wear
virtually, with the availability to purchase real-world merchandise as
well.“Because of There.com’s demographic mix, the platform is a perfect fit
for us to engage and connect with our target audience. We believe
There.com’s Hispanic audience will understand and appreciate our brand,”
said Edoardo Chavarin, NaCo’s Founder and Chief Creative Officer. “Our
customers spend a considerable amount of time on social networking sites
and we believe that There.com’s virtual world is the next evolution for
interacting with our customers wherever they may be.”The partnership represents a unique opportunity for both NaCo and
There.com to target the Hispanic community currently found in the virtual
world and to attract additional Hispanic members. While there is no
official measurement of the size of the U.S. Hispanic online market, a
recent ComScore study of U.S. Hispanics online estimate the display
advertising segment alone may account for around $140 million.“The Hispanic population in There.com is growing and comprises a very
active segment of our community. We’ve seen an increase in the areas of our
world that showcase this cultural influence and there are currently over 15
clubs in There.com that cater specifically to Hispanic audiences,” said
Michael Wilson, CEO of Makena Technologies. “With our members focused on
self-expression and socialization, the fun, offbeat messages on NaCo’s
clothing offer our audience another unique way to express themselves.”About Makena Technologies, Inc.
Makena Technologies is the parent company of There.com, a fully
interactive, 3D online virtual world where members can customize and create
their own 3D character, meet and hang out with friends in real-time using
voice and text chat, build their own virtual homes, participate in events
ranging from car races to paintball to fashion shows and even create and
sell their own virtual items. There.com is a safe and exciting “PG-13″
environment for ages 13 and up that has something to offer nearly anyone.
Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For
more information, visit www.there.com.About NaCo USA
The NaCo brand was created in 1998. What started as a hobby of playing
off words commonly mispronounced by Latinos, has turned into an
internationally known brand of t-shirts, hats, bags and other apparel and
accessories. From its offices in Mexico City, Miami and Los Angeles, NaCo
sells its products in boutiques, department stores, specialty retailers and
through its online store, www.surropa.com. The company has produced
limited edition lines for events such as the Latin GRAMMY’s, MTV Latino
Awards, Los Angeles Latino Film Festival, Coachella Music Festival, among
many others. NaCo has also entered into successful alliances with
internationally recognized brands such as Vans, Mun2, MySpace Latino and
Coca Cola. For more information about NaCo go to
www.usanaco.com/presentation or visit the company’s Web site at
” title=”http://www.usanaco.com.\”*
” class=”autohyperlink” target=”_blank”>www.usanaco.com.”*
June 17, 2008
Spin Magazine Declares THE PINKER TONES “Hit Like A Spicier Daft Punk”; Tour Begins Next Week
Tags: bilingual, Chula Vista, Fresno, LATV, magazine, Mexico, midwest, Mun2, Pinker Tones, television, Theater, Toyota, verizon
The Group Joins The Vans Warped Tour For 44 Dates, Kicking Off In Phoenix On June 25th
The Pinker Tones Will Perform An Extended Set Each Night In The Skull Candy Electronic Music Tent
“[Pinker Tones’ ‘Wild Animals’ is] an endorphin-goosing dance album.”
- ROLLING STONE
“This Barcelona duo hit like a spicier Daft Punk, keeping the retro electronica but trading the po-mo mind games for hip-twisting grooves… for fans of Chromeo and Kraftwerk.”
- SPIN MAGAZINE
” Raising the bar for electronica used to be the realm of bands like Depeche Mode and New Order – but now groups like The Pinker Tones are bringing a wild energy and ambitious focus to a new generation.”
- ASSOCIATED PRESS
” Whatever crops up in the music — retro-funk breakdowns, bachelor-pad bossa novas, catchy choruses in Romance languages — the beat endures and thrives [on Wild Animals].”
- NEW YORK TIMES
” The boys from Barcelona hit the streets with [Wild Animals], a surprisingly confident and joyful collection of jaunty hooks and mondo beats that fully exploits all that the Pinker Tones hear and integrate in their port city.”
- THE WASHINGTON POST
“This group from Barcelona has developed a brilliant way to bring people to a musical climax thanks to their genius fusion of languages and rhythms in an electronic mood. ‘Wild Animals’ is one of the most amazing albums of the year.”
- PEOPLE EN ESPAÑOL
“Like some sort of hipster virus, the Pinker Tones’ poppy electronica has spread from the duo’s hometown of Barcelona.”
-BILLBOARD
The critics are buzzing about Barcelona-based electronic act The Pinker Tones‘ new album, ‘Wild Animals‘, as the group prepares to join the Vans Warped Tour on June 25 th in Phoenix. The dynamic duo will perform an extended set each night in the Skull Candy electronic music tent on the entire 44 date tour (SEE FULL TOUR DATES LISTING BELOW).
‘Wild Animals’ features a wide array of special vocal guests including reggae soul legend Jimmy Lindsay from Cymande on “The Whistling Song” and Amparo from Spanish band Amparanoia on “Electrotumbao”. First single will be the track, “Happy Everywhere.”
“Our last album, ‘The Million Colour Revolution’, was about utopia, a projection for how we wanted the world to be,” Mister Furia explains. “‘Wild Animals’ is about reality, our interpretation of the actual world we live in. Songs like “The Whistling Song”, “24″ and “On Se Promenait” are some of our happiest and most nostalgic yet.”
Just in 2007, the group was the subject of a New York Times feature, had an A&E television special, performed on KCRW’s “Morning Becomes Eclectic”, had a song featured on hit sitcoms “Ugly Betty” and “Entourage” and saw heavy video play on networks like mtvU, MTV Tr3s, Mun2, and LATV. The Pinker Tones also made a major splash at last year’s SXSW, where they performed five shows in only 36 hours and also blew away the audience at KCRW’s Sounds Eclectic Evening in Los Angeles alongside leading artists like The Shins, Lily Allen and Rodrigo and Gabriela. The Pinker Tones recent single “Karma Hunters” was also selected by national bilingual youth network Mun2 as the theme song for its popular reality show ‘Chicas Project’.
This past August, The Pinker Tones released ‘More Colours!’, an album complete with infectious remixes and collaborations featuring a stellar lineup of artists including Kinky, Nortec Collective, Zeta Bosio (Soda Stereo) and Mexican Institute of Sound. Over several national U.S. tours throughout 2007, the DJ crew brought their electrifying set to fans across the country. The New York Times even claimed that, “Unlike many electronica acts, The Pinker Tones thrive onstage.” With a live show that combines the intensity of a rock band and the excitement of a DJ set, the group is moving along on the path to global domination. The Pinker Tones have ventured from Barcelona to such faraway places as London, Caracas, Buenos Aires, Moscow, Toronto, Beijing and Johannesburg.
THE PINKER TONES ON VANS WARPED TOUR 2008 (SKULL CANDY TENT)
Wed Jun 25 - Cricket Wireless Pavilion, Phoenix, AZ
Thu Jun 26 - New Mexico State University, Las Cruces, NM
Sat Jun 28 - Utah State Fair, Salt Lake City, UT
Sun Jun 29 - Invesco Field At Mile High, Denver, CO
Tue Jul 01 - Verizon Wireless Amphitheater, St Louis , MO
Wed Jul 02 - Verizon Wireless Amphitheater, Bonner Springs, KS
Thu Jul 03 - Superpages.com Center, Dallas, TX
Sat Jul 05 - Verizon Wireless Amphitheater, Selma, TX
Sun Jul 06 - Sam Houston Race Park, Houston, TX
Wed Jul 09 - Lakewood Exhibition Center, Atlanta, GA
Thu Jul 10 - Central Florida Fairgrounds, Orlando, FL
Fri Jul 11 - Vinoy Park, Petersburg, FL
Sat Jul 12 - Bicentennial Park, Miami, FL
Sun Jul 13 - St Johns County Fairgrounds, Elkton, FL
Mon Jul 14 - Verizon Wireless Amphitheater, Charlotte, NC
Tue Jul 15 - Verizon Wireless Amphitheater, Virginia Beach, VA
Wed Jul 16 - Merriweather Post Pavilion, Columbia, MD
Thu Jul 17 - Tower Amphitheatre, Cleveland, OH
Fri Jul 18 - Comerica Park, Detroit, MI
Sat Jul 19 - Downsview Park Allen Road, Toronto, ON
Sun Jul 20 - Park Jean Drapeau, Montreal, QC
Wed Jul 23 - Tweeter Center for the Performing Arts, Mansfield, MA
Thu Jul 24 - Darien Lake P.A.C., Darien Center, NY
Fri Jul 25 - Susquehanna Bank Center, Camden, NJ
Sat Jul 26 - Nassau Coliseum, Uniondale, NY
Sun Jul 27 - Toyota Pavilion, Scranton, PA
Mon Jul 28 - Raceway Park, Englishtown, NJ
Tue Jul 29 - Post Gazette Pavilion At Star Lake, Pittsburgh, PA
Wed Jul 30 - Riverbend Amphitheatre, Cincinnati, OH
Thu Jul 31 - Verizon Wireless Amphitheatre, Noblesville, IN
Fri Aug 01 - Marcus Amphitheater, Milwaukee, WI
Sat Aug 02 - First Midwest Bank Amphitheatre, Tinley Park, IL
Sun Aug 03 - Canterbury Park, Shakopee, MN
Tue Aug 05 - Credit Union Centre, Saskatoon, SK
Wed Aug 06 - Race City Speedway, Calgary, AB
Fri Aug 08 - Idaho Center Amphitheatre, Nampa, ID
Sat Aug 09 - Gorge Amphitheatre, George, WA
Sun Aug 10 - Columbia Meadows, St. Helens, OR
Wed Aug 13 - Save Mart Center, Fresno, CA
Thu Aug 14 - Cricket Wireless Amphitheatre, Chula Vista, CA
Fri Aug 15 - Shoreline Amphitheatre, Mountain View, CA
Sat Aug 16 - Sleep Train Amphitheatre, Marysville, CA
Sun Aug 17 - The Home Depot Center, Carson, CA
For more information about The Pinker Tones and Wild Animals, please contact:
Paul Dryden (paul.dryden@cookman.com) or
Jennifer Sarkissian (Jennifer.sarkissian@cookman.com)
at Nacional Records - 818.763.1397.
May 22, 2008
Prima J graces the cover of Latina Magazine
Tags: family, football, latin america, magazine, Mun2, Prima J, radio, student
Prima J, Interscope/Geffen’s new pop duo and self-proclaimed “Chilosa girls” cover Latina Magazine.
Go to Latina.com for an exclusive video and a free download of Prima J’s single “Corazon”
What is a Chilosa girl?
Prima J describe a Chilosa girl as the fun and fearless girl next door, with lots of spirit and a deep sense of inner self confidence.

Official lead single:
Prima J - “Corazon (You’re Not Alone)” - (audio)
Windows media:
http://geffen.edgeboss.net

Prima J
Self Titled Debut Album - In Stores June 17th
Geffen Records
www.myspace.com/primaj
Corazon on iTunes:
http://click.linksynergy.com
Check out the first two episodes of Prima J’s online video diaries at HolaMun2.com
Embed code:
About Prima J
The name of their debut single may be “Rock Star,” but the two cousins that make up Prima J are everything but. In fact, Jessica and Janelle Martinez are so down-to-earth, it seems just as odd that their song is the lead track from the Bratz™ Motion Picture Soundtrack (released by Geffen Records July 31st, with the movie following August 3). Far from precocious and everything but bratty, the pair are actually a real-life version of the comradery and competitive edge captured in the movie.
Their recent discovery and success aside, Jessica and Janelle still can’t believe that they’ve not only signed a record deal and are currently finishing their debut album for release later this year, but are also appearing in what is expected to be one of the summer’s cinema hits and have recorded an infectious single destined to help make the soundtrack a smash. “None of this has hit either of us yet,” says Janelle, 18. “I feel like I’m dreaming and someone needs to wake me up. It’s one thing to record a song and a video, but it’s another thing to hear it on the radio or see it on TV. That’s where it’ll really hit me…”
Forgive the girls for not having teen-idol egos, but they’re just too happy and excited to be doing the same thing they’ve been doing for most of their lives—singing and dancing. “We just did the video for ‘Rock Star,’ and it was the greatest experience ever,” says Jessica, 19, with an excited laugh. “We love dancing, and we were dancing all day. It’s so great to get this opportunity to do it in front of a camera, and show people that we do belong here!”
Jessica and Janelle Martinez got their start as a duo when they were barely old enough to talk, performing choreographed cheerleading and dance routines for their family each week during halftime of Dallas Cowboys football games. With five uncles, two aunts, and at least three cousins with each, those family gatherings were large, which explains why the girls, then four, have no problem strutting their stuff in front of audiences now. Says Jessica, “We were always more into music than the rest of our family, and as we got older took every chance we’d get to perform, whether it was cheerleading, dancing, school plays, choir…”
“She did all of the clubs, student government, and had straight-A’s,” says Janelle with a grin. “I was more the class clown, tom-boy type. I like to get my nails and hair done, but at the same time, like to kick it with my guy friends and do sports… She’s the girly one that likes to be chill. I’m the bungee jumper and sky diver that likes roller coasters!” Together, they’re a high-energy pair of real-life girls next door that blend the energy of Janet Jackson and the spunk of Gwen Stefani with the urban pop of TLC and the hip-hip bop of trailblazing duo Salt-N-Pepa.
Living in Rosemead, CA, a predominantly Latin American suburb of Los Angeles, the girls were active in choreography and dancing when they were introduced to Stefanie Ridel, a former bandmate of Stacy “Fergie” Ferguson in the pop act Wild Orchid. Ridel took the pair under her creative wing, and quickly realized that while trios are a lot more common in pop music than duos, this was one pair that would survive just fine on their own.
“We’ve always stuck together, and we’ve always had that fire and known that we really wanted to do this,” says Jessica. “If one of us was good at something, the other was just as good, because we always did everything together.” “And, if one of us ever thought we couldn’t do something, we’ve always been there to support each other,” says Janelle. “We’re so close, we’re like sisters, we’re best friends and we’re never apart. This is just a dream come true.”
“Now that we’ve gotten this far, we’ve realized that it doesn’t matter if you’re the average, girl-next-door type,” says Jessica. “It doesn’t matter what you look like or where you’re from, you should never think that you can’t accomplish something.”
As Mexican-Americans, they hope to be role models to both American and Latin girls, as they consider themselves the face of the new Hispanic in America, part of an emerging generation that “speaks English and lives Latin.” They even go so far as to affectionately refer to each other as “chilosa,” a made-up word that they feel defines Prima-J: two sassy, classy, spicy and feisty girls. They may be the girls next door, but they’re also fun and fearless, with an independent spirit and deep sense of inner confidence.
“We want to have a good time, but we also want to send a message to younger people and be idols for American and the Latin community,” sums Janelle. “Too many people don’t know that if they set their mind to it, they can accomplish anything, just like we have.”
That’s chilosa!
May 14, 2008
THE PINKER TONES “Wild Animals” Praised As “One of the Most Amazing Albums of the Year”
Tags: bilingual, Chula Vista, Fresno, LATV, Mexico, midwest, Mun2, Pinker Tones, television, Theater, Toyota, verizon
The Group Is Currently Preparing For This Summer’s Entire
43 Date Vans Warped Tour Across The U.S.
Digital Edition Of The Album Lands At Online Stores On May 20th.
“The boys from Barcelona hit the streets with [Wild Animals], a surprisingly confident and joyful collection of jaunty hooks and mondo beats that fully exploits all that the Pinker Tones hear and integrate in their port city.”
- THE WASHINGTON POST
“This group from Barcelona has developed a brilliant way to bring people to a musical climax thanks to their genius fusion of languages and rhythms in an electronic mood. ‘Wild Animals’ is one of the most amazing albums of the year.“
- PEOPLE EN ESPAÑOL
“Like some sort of hipster virus, the Pinker Tones’ poppy electronica has spread from the duo’s hometown of Barcelona.”
- BILLBOARD
“Barcelona’s Pinker Tones are just flat-out unbelievably fucking great…they rate as one of the finest exercises in pop confection currently working in the known universe.”
- LA WEEKLY
The critics are already beginning to buzz about Barcelona-based electronic act The Pinker Tones‘ new album, ‘Wild Animals‘, in advance of its release on June 3rd. The album will be available at digital outlets on May 20th. The dynamic duo’s third U.S. album continues the explosive momentum sparked by their 2006 debut ‘The Million Colour Revolution’ and 2007 remix album ‘More Colours!’. The group is currently preparing for their set this summer on the entire 43 date Vans Warped Tour across the U.S. (see tour dates below). They will perform an extended set each night in the Skull Candy electronic music tent.
‘Wild Animals’ features a wide array of special vocal guests including reggae soul legend Jimmy Lindsay from Cymande on “The Whistling Song” and Amparo from Spanish band Amparanoia on “Electrotumbao”. First single will be the track, “Happy Everywhere.”
“Our last album, ‘The Million Colour Revolution’, was about utopia, a projection for how we wanted the world to be,” Mister Furia explains. “‘Wild Animals’ is about reality, our interpretation of the actual world we live in. Songs like “The Whistling Song”, “24″ and “On Se Promenait” are some of our happiest and most nostalgic yet.”
Just in 2007, the group was the subject of a New York Times feature, had an A&E television special, performed on KCRW’s “Morning Becomes Eclectic”, had a song featured on hit sitcoms “Ugly Betty” and “Entourage” and saw heavy video play on networks like mtvU, MTV Tr3s, Mun2, and LATV. The Pinker Tones also made a major splash at last year’s SXSW, where they performed five shows in only 36 hours and also blew away the audience at KCRW’s Sounds Eclectic Evening in Los Angeles alongside leading artists like The Shins, Lily Allen and Rodrigo and Gabriela. The Pinker Tones recent single “Karma Hunters” was also selected by national bilingual youth network Mun2 as the theme song for its popular reality show ‘Chicas Project’.
This past August, The Pinker Tones released ‘More Colours!’, an album complete with infectious remixes and collaborations featuring a stellar lineup of artists including Kinky, Nortec Collective, Zeta Bosio (Soda Stereo) and Mexican Institute of Sound. Over several national U.S. tours throughout 2007, the DJ crew brought their electrifying set to fans across the country. The New York Times even claimed that, “Unlike many electronica acts, The Pinker Tones thrive onstage.” With a live show that combines the intensity of a rock band and the excitement of a DJ set, the group is moving along on the path to global domination. The Pinker Tones have ventured from Barcelona to such faraway places as London, Caracas, Buenos Aires, Moscow, Toronto, Beijing and Johannesburg.
THE PINKER TONES ON VANS WARPED TOUR 2008 (SKULL CANDY TENT)
Wed Jun 25 - Cricket Wireless Pavilion, Phoenix, AZ
Thu Jun 26 - New Mexico State University, Las Cruces, NM
Sat Jun 28 - Utah State Fair, Salt Lake City, UT
Sun Jun 29 - Invesco Field At Mile High, Denver, CO
Tue Jul 01 - Verizon Wireless Amphitheater, St Louis , MO
Wed Jul 02 - Verizon Wireless Amphitheater, Bonner Springs, KS
Thu Jul 03 - Superpages.com Center, Dallas, TX
Sat Jul 05 - Verizon Wireless Amphitheater, Selma, TX
Sun Jul 06 - Sam Houston Race Park, Houston, TX
Wed Jul 09 - Lakewood Exhibition Center, Atlanta, GA
Thu Jul 10 - Central Florida Fairgrounds, Orlando, FL
Fri Jul 11 - Vinoy Park, Petersburg, FL
Sat Jul 12 - Bicentennial Park, Miami, FL
Sun Jul 13 - St Johns County Fairgrounds, Elkton, FL
Mon Jul 14 - Verizon Wireless Amphitheater, Charlotte, NC
Tue Jul 15 - Verizon Wireless Amphitheater, Virginia Beach, VA
Wed Jul 16 - Merriweather Post Pavilion, Columbia, MD
Thu Jul 17 - Tower Amphitheatre, Cleveland, OH
Fri Jul 18 - Comerica Park, Detroit, MI
Sat Jul 19 - Downsview Park Allen Road, Toronto, ON
Sun Jul 20 - Park Jean Drapeau, Montreal, QC
Wed Jul 23 - Tweeter Center for the Performing Arts, Mansfield, MA
Thu Jul 24 - Darien Lake P.A.C., Darien Center, NY
Fri Jul 25 - Susquehanna Bank Center, Camden, NJ
Sat Jul 26 - Nassau Coliseum, Uniondale, NY
Sun Jul 27 - Toyota Pavilion, Scranton, PA
Mon Jul 28 - Raceway Park, Englishtown, NJ
Tue Jul 29 - Post Gazette Pavilion At Star Lake, Pittsburgh, PA
Wed Jul 30 - Riverbend Amphitheatre, Cincinnati, OH
Thu Jul 31 - Verizon Wireless Amphitheatre, Noblesville, IN
Fri Aug 01 - Marcus Amphitheater, Milwaukee, WI
Sat Aug 02 - First Midwest Bank Amphitheatre, Tinley Park, IL
Sun Aug 03 - Canterbury Park, Shakopee, MN
Tue Aug 05 - Credit Union Centre, Saskatoon, SK
Wed Aug 06 - Race City Speedway, Calgary, AB
Fri Aug 08 - Idaho Center Amphitheatre, Nampa, ID
Sat Aug 09 - Gorge Amphitheatre, George, WA
Sun Aug 10 - Columbia Meadows, St. Helens, OR
Wed Aug 13 - Save Mart Center, Fresno, CA
Thu Aug 14 - Cricket Wireless Amphitheatre, Chula Vista, CA
Fri Aug 15 - Shoreline Amphitheatre, Mountain View, CA
Sat Aug 16 - Sleep Train Amphitheatre, Marysville, CA
Sun Aug 17 - The Home Depot Center, Carson, CA
For more information about The Pinker Tones and Wild Animals, please contact:
Paul Dryden (paul.dryden@cookman.com) or
Jennifer Sarkissian (Jennifer.sarkissian@cookman.com)
at Nacional Records - 818.763.1397.
May 13, 2008
Tags: bilingual, book, family, Mariachi, mobile, Mun2, Nielsen, population, radio, sales, soccer, Telemundo, television
On the heels of a record-breaking first quarter and immense distribution growth, mun2, the leading cable network targeting bilingual youth, today announced its 2008-2009 original programming slate at the Radio City Suite of the Rainbow Room in New York City. The Telemundo press conference featured an announcement by mun2’s Vice President of Programming, Flavio Morales, with Telemundo President Don Browne, Jackie Hernandez, Chief Operating Officer, Telemundo, and Michael Rodriguez, Senior Vice President, Sales, Telemundo.
In 2007, mun2 became the first bilingual network to join the Nielsen roster of national metered cable networks on the Nielsen Homevideo Index, or NHI, offering a more accurate viewership, winning a huge advantage among a broader sample of US TV homes from the previous Nielsen Hispanic Homevideo Index. Into 2008, mun2 continues breaking audience records yielding nearly 80% increase in prime and +54% in total day from Q1’07 to Q1’08. With newly increased distribution, mun2 continues to lead the bicultural youth space anticipating over 27 million homes in key US markets by year’s end. (Source below).
Engaging audiences with original mun2 content, the brand continues to expand on all screens. Holamun2.com, mun2’s innovative website observed year-to-year increases with +138% unique visitors, +230% page views and +95% total usage minutes according to Omniture. Recently distinguished with four Webby Award Official Honoree selections, Holamun2.com is home to hip and irreverent holamun2 original videos and on-air show pages, offering audience interactivity with comments, polls, and user-generated uploads. With the new slate, mun2 increases its momentum in driving audiences on all platforms.
“After a great year of growth on all fronts, transitioning into a new production studio and new rating system, mun2 has become a major player and will continue to expand with our audience,” said Alex Pels, mun2 General Manager. “Latino youth, the fastest growing segment of the Hispanic population, are early adopters, motivating new facets of popular culture as they customize their entertainment preferences from Latino and mainstream offerings. mun2 is listening to their buzz, offering fresh content that they want and deserve.”
“With expanded programming genres, mun2 continues to offer original multiplatform content that accurately reflects the sensibilities of bicultural young Latinos,” said Flavio Morales, mun2 Vice President of Programming. “From comedy to countdowns, quiz show formats and our highly successful reality programming, our line up is quality TV targeting our bilingual audience. We’re thrilled to offer viewers the power to interact with our content on their terms while allowing opportunities for them to appear on our air. As Telemundo and NBC continue to push mun2 forward, we are dedicated to innovating and pioneering programming in this space.”
Leading the space in targeting Latino youth, mun2 has become the prime partner for branded entertainment in its space. Through mun2’s expertise and savvy, advertisers can tap into the affinities of Latino youth in music, fashion and other lifestyle needs. “As evidenced this past year with hit shows The Chicas Project, One Nation Under Hip Hop, and Pepsi Musica, a live program offering real-time interactivity, mun2 has exhibited true circle engagement and dual screen opportunities,” said Joe Bernard, Vice President of Sales, mun2. “Our website, Holamun2.com, drove its own television program’s debut, Holamun2.com: El Show, to becoming the highest rated premiere in the history of the channel. We intend to build on this success and innovate branded integrations for this unique market.”
NEW 2008-2009 PROGRAMMING ON MUN2:
In a fast-paced quiz show powered by user polls on holamun2.com, You Said What? challenges participants’ knowledge of Latino youth pop culture. Find out “what you said” in this 30-minute competition of quick wit, cerebral exercise and special prizes. Adding to the spectacle of trivial knowledge, celebrity guest rounds put contestants’ fanaticism to the test. Engaging viewers online, at home and via mobile, this atypical quiz show reaches viewers on every screen.
Running throughout the network’s daily programming and available on-demand on holamun2.com, mun2 Shorts pack a big punch in small and instantly gratifying packages of content. Continuing mun2’s innovative short form programming, mun2 Shorts offer original serialized productions of episodic animations, viewer driven stories, comedic clips, and award winning celebrity vignettes, that perfectly provide advertiser integration and participation.
Cracking jokes one city at a time, Vago is hitting the road in a fiercely funny search for new material based on your every day life! Spinning satirical and hilarious true stories into four quarterly specials, our traveling comedian develops his routines based on the experiences of young Latinos. He’s testing his jokes on communities across the country, from cheerleading squads to mariachis and soccer teams found anywhere Latino youth live and play.
Extending two of the network’s most powerful programming properties, mun2 will offer quarterly special presentations of One Nation Under Hip Hop Presents and the Reventon Weekly Countdown. Going beyond the music, One Nation highlights the essentials of worldwide hip-hop culture, bringing audiences the Latino perspective. As Mexican music continues to tear up the charts, mun2 leads the space by giving extensive airtime to the genre with the Reventon Weekly Countdown.
Summer’s end brings new books, new clothes, new friendships, and new mun2 concert specials! The biggest names in Latin music come to mun2 for the Back to School Kickoff Concert Special. Closing out the summer season with a bang, this annual event coincides with weeklong on air features spread across all mun2 properties, showcasing what’s hot for school, from gadgets to fashion, and everything it takes to learn in style. mun2’s Back to School Kickoff is the sure cure to the back to school blues.
Source: NHI 1Q’08 vs. NHHI 1Q’07; P12-34 IMP.
About mun2:
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest-growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, and satellite. mun2 will reach 27 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Homevideo Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
About holamun2.com:
For your daily dose of candy, glitters and freejoles, visit holamun2.com, mun2’s award-winning and fully interactive site featuring all things mun2. A portal for bicultural youth to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of Latino youth.
###
Media Contact:
Maria Gonima, mun2
818.622.4112
May 12, 2008
Tags: HispanicAd, Mexico, Mun2, radio, sales, Telemundo, televisa
On the heels of its successful client development meetings and the recent content agreement with Televisa for Mexico, Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, revealed today its 2008-2009 original programming season at a press conference held at the Radio City Suite of the Rainbow Room in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernandez, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing, Telemundo; Carlos Bardasano, Executive Vice President of Entertainment, Telemundo; and Flavio Morales, Vice President of Programming, mun2. “*
April 25, 2008
Tags: Don Francisco, Mun2, Reno, Telemundo, Tequila, Univision
“Sandbar Café,” New Jersey’s premier two-acre indoor/outdoor entertainment & nightlife complex located on the beautiful downtown Jersey City waterfront overlooking NYC’s skyline, will host the ultimate indoor fashion extravaganza, showcasing collections from NY & NJ’s emerging fashion designers.
The event will take place on Saturday, May 3, 2008. Doors open at 6:00 pm, with a scheduled Showtime of 7:30 pm sharp. Advance tickets are $20 and $25 at door. The show ends at 10:30 pm & guests are encouraged to remain for an after party at NJ’s famous Sandbar Café.SPRING FLING ‘08 WILL FEATURE COLLECTIONS FROM DESIGNERS: Prizy Sebastian, iLLWEAR, Glenda Cestona and Juan Vargas.
The show will also feature a full-feature body painting demonstration by “Vargas,” a world-renowned body painter whose works have been featured on Univision, Telemundo, Don Francisco and more. A belly dance show & special performance by the “ShowGirls” (www.xiosworld.com) is also in place for the evening.
The event is produced the legendary Wagner Mateo, better known as “DJ Frikkiao,” CEO of Fiesta Caliente Entertainment (www.fiestacaliente.com). Mateo, some may recall, is the same individual who emerged as winner of the reality show “Concierto Clandestino,” which aired on the Telemundo and Mun2 networks in early 2007.
The show will feature a custom “H form” runway that will showcase professional and upcoming models alike, complimented by top-notch makeup and hairstyling (courtesy of the House of Sheek Makeup) with a live DJ right in the middle.
“This event will bring together Nightlife & Fashion Seekers under one roof,” says Mateo. “It’s a great medium to showcase emerging local designers, models, hairstylists and makeup artists.”
“The events will grow in both their quality and content,” says Frikkiao. “Now on its third year, SF08 is the leading brand among Jersey fashion shows and has opened the eyes of many; a fashion revolution in NJ is in full effect. FiestaCaliente.com is proud to have paved the way with quality productions and talented designers,” he concludes.
FiestaCaliente Entertainment LLC (FiestaCaliente.com) is a NJ-based Nightlife & Special events company. Its main audience is Latinos within the 18-35 demographic. “*
April 24, 2008
Mun2 to feature Enrique Iglesias prominently in April - Hispanic MPR
Tags: Enrique Iglesias, Mun2, Spanglish
In April, mun2 hopes to capture the hearts of its viewers 12 to 34 years of age with Enrique Iglesias: Bigger on mun2, a series of appearances by singer Enrique Iglesias. The pop star will be featured prominently including holamun2.com originals, hosted shows, interactive features, original promos, music video blocks, and exclusive interviews. Some of the programs, a promo, digital vignette and teasers, will be available in part or whole on holamun2.com, the network’s website. Appearances will be in Spanish, English and spanglish.”*
April 21, 2008
Hispanic Nets Tweak Plans - Upfront news
Tags: Mun2, Telemundo, television
Hispanic television executives are betting the sector’s ad revenue will continue to grow as they gear up for 2008 upfront presentations in New York City. But marketers can expect a very different dynamic from previous years.
NBC Universal’s Telemundo and Mun2 will not be hosting their usual glitzy, star-studded upfront presentation, which last year gathered more than 1,200 people. Instead they will join NBC at a special event to be held on May 12, which wraps up one month of client meetings in key Hispanic markets.”*
*From: http://www.multichannel.com
Traducido: usando Google o Altavista/Babel Fish
April 8, 2008
Tags: Mun2, Telemundo
Telemundo Communications Group has hired Jacqueline Hernandez as its chief operating officer.
In the newly created position, Hernandez will have responsibilities for all domestic revenue and marketing, digital media and emerging platforms. Hernandez, who will be based in New York, also will have oversight for cable network mun2, affiliate relations and all research functions.”*
*From: http://www.multichannel.com
Traducido: usando Google o Altavista/Babel Fish
March 31, 2008
New York Latin trio DLG () returns, with new singer
Tags: Marc Anthony, MTV Tr3s, Mun2, Puerto Rican, television
In 1996, Grammy Award-winning producer Sergio George, riding high on the success of Marc Anthony, came up with a novel concept for a pop/tropical group: two singers and a rapper, all Dominicans and Puerto Ricans from New York. Their name? DLG, an abbreviation for Dark Latin Groove.
“I thought there was a void of dark-skinned Latinos doing music,” says George, who is a black Hispanic. “So, I made a group with three ugly black dudes,” he says with a laugh.
The idea was groundbreaking. At the time there was no reggaeton, no “hurban” stations, no Latino-focused television channels like mun2 or MTV Tr3s and virtually no concept at all of Latin hip-hop or rap.”*
*From: http://www.reuters.com
Traducido: usando Google o Altavista/Babel Fish
March 25, 2008
mun2 premieres Calle 13, RBD y mucho mas…
Tags: Calle 13, Chana, don omar, Durango, Mun2, orishas, RBD
PREMIERES
Calle 13 and RBD premiere on the mun2 Shuffle at 5PM on March 27th.
Calle 13 return with “Un Beso de Desayuno.” More information below.
RBD premiere “Empezar Desde Cero.”
If you missed it last week, we offered the exclusive WORLD premiere of Kat De Luna’s newest vid with Don Omar:
http://holamun2.com/miembros
mun2 PROGRAMMING HIGHLIGHTS
Fat Joe on One Nation Under Hip Hop - http://www.muzel.com/080313
_mun2/source/080313_3972.htm Airdate: 03/26/08
Repeats: 03/29/08 - 3/30/08
The Elephant is in the Room! Frankie Needles welcomes the Terror Squad Don…Fat Joe to One Nation. Watch as Fat Joe takes over One Nation Under Hip Hop and lets us know more about his new album, the exclusive CD release party and the on-going 50cent feud. http://www.holamun2.com
/onenation
Brazeros Musical on Reventon - http://www.muzel.com/080313
_mun2/source/080313_3886.htm Airdate: 03/28/08
Hang out with Yarel as she gives you the best of the best Mexican Music Videos de Akwid, Montez de Durango and Yuridia and the latest news in the Mexican music world! http://www.holamun2.com
/reventon
Chana on the Late Night Shift - http://www.muzel.com/080313
_mun2/source/080313_4051.htm Airdate: 3/28/08
Crash is kickin it with Indie gal Chana. The Crash cam takes you on the road with Fitter.Your favorite videos ..that you cant see during the day are here, 30 sec to mars, Orishas, and Queens of the Stone Age. http://www.holamun2.com
/theshift Airdate: 3/27/08
Renato gets some training from Chino XL. Watch him try to bulk up while emceeing the latest Yo Yoga, Dances of the Americas, Chica vs Papi, Looks, Eat the Meat, and DIY segments. Special guests include Pitbull and Xtreme! http://www.holamun2.com/elshow
Pepsi Musica from Calle Ocho!
Airdate: 3/28/08
Straight from the biggest block party in the world on the streets of Miami, mun2 offers interviews with Notch, Elijah, Mr. Vegas, Angel y Khriz, Voltio, Nina Sky, Shaggy, DJ Laz, MIMS, and Flo Rida. We also have an exclusive performance from Hector El Father from our LA stage!
mun2 DIGITAL ORIGINALS
Kumbia All Starz: Superstars - AB Quintanilla in his own words…
http://holamun2.com/candy
/original/the-kumbia-allstarz -superstars/
March 11, 2008
Consorte Media CEO Alicia Morga to Speak at MultiCultural Media Expo
Tags: Cheskin, family, Hyundai, mobile, Mun2, radio
Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that Consorte CEO Alicia Morga will speak at the upcoming MultiCultural Media Expo, the nation’s largest multicultural marketing event to be held at the Los Angeles Convention Center March 11-12, 2008.
Morga will speak on a panel entitled “Dynamic Media Landscape - Clients and Media Respond to Demand for Digital”, which will take place on March 11 from 3:50 to 5:00 pm. The highly informative panel will also include the following panelists: Benjamin Chen, Chairman and CTO, Mochila; Jose Villa, Founder & President, Sensis Agency; Don Moore, Google; and Jose Marquez, Director, Mun2 Digital.
The third-annual 2008 MultiCultural Media Expo will welcome hundreds of multicultural marketing experts and cover a wide range of subjects relating to multicultural media and marketing. Agenda topics include: allocating multicultural marketing budgets; emerging research; mobile marketing; sports marketing; family-friendly content and brands; radio as a vehicle to reach multicultural audiences; digital media; social networks; and separate 101 sessions on multicultural marketing.
The Expo also will include an exhibit floor featuring companies and solutions that address multicultural marketing needs. This year’s confirmed speakers, exhibitors, partners and sponsors include multicultural specialists from Admixture, AEG, Arbitron, Briabe Media, Captura Group, Cheskin, Chinese Biz News, Clear Channel Katz Advantage, Comcast, Community Connect, Conexion 360, Consorte Media, cruz/kravetz: IDEAS, E. Morris Communications, Ethnic Print Media Group, ethos ege, FedEx, Google, Gospel Music Channel, Grapevine Star Entertainment, Hispanic Trending, Hot Studio, Hyundai Motors, Latin3, Latino Print Network, Latin Vison, Los Kitos, Luminacion, MakeItFlashy.com, Mun2, NAMIC, New American Dimensions, Plural & Partners, PR Newswire, Radio Wave Marketing, RC Fontis, Schramm Sports & Entertainment, Sensis Agency, Sí TV, Terra, Tierra Natal, Tyloon, Vibes Media and Wal-Mart.”*
*From: http://www.prweb.com
Traducido: usando Google o Altavista/Babel Fish
February 20, 2008
New mun2 show features bicultural entertainment for young Latinos - Hispanic MPR
Tags: mobile, Mun2, television
Last Thursday at 9 pm, mun2 launched Holamun2.com: El Show, a new 30 minute bicultural series hosted my musician Renato Lopez. The program, which combines online content and interactive features, will circulate “byte-sized mun2 entertainment from the web to television to mobile and back.”
“Holamun2.com: El Show offers never before seen bicultural wit and insights in a fresh program where everything that matters to the new Latino generation is on the radar and a target for comedy,” said Flavio Morales, vice president of Programming, mun2.”*
*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish
February 13, 2008
mun2 Debuts Holamun2.com: El Show This Thursday, February 14th @ SYS-CON Media
Tags: bilingual, blog, Cuba, Cuban, Daddy Yankee, Eva Mendes, mobile, Mun2, Nielsen, population, Tejano, Telemundo, television
mun2, the preeminent voice for Latino youth, is launching the highly-anticipated Holamun2.com: El Show, a new half-hour magazine series set to innovate bicultural entertainment, offering the best of mun2’s quirky and Webby-award winning online content with deeply integrated interactive features. Holamun2.com: El Show circulates byte- sized mun2 entertainment from the web to television to mobile and back starting Thursday, February 14th, 2008 at 9PM.
“Holamun2.com: El Show offers never before seen bicultural wit and insights in a fresh program where everything that matters to the new Latino generation is on the radar and a target for comedy,” said Flavio Morales, mun2 VP of Programming.
Set to continue the website’s trailblazing efforts in the Latino youth space, Holamun2.com: El Show brings to the television screen a one-of-a-kind show offering Latinos from coast to coast an invigorating blend of hip, irreverent, bilingual and interactive entertainment.
mun2 host Renato Lopez will lead viewers through the twists and turns of Latino pop culture by dishing the latest in news and trends as well as introducing comical original shorts featuring the mun2 audience and celebrity guests as never-before-seen. Dropped headfirst into offbeat scenarios, (getting ready for a blind date, trying his luck at the dog park, eating bad candy), Renato effortlessly translates the best of holamun2.com, from its multimedia user-generated content to its unrivaled and often hilarious celebrity vignettes.
Series highlights include Mexican-American pop star Yuridia healing a sick child, reggaeton superstars Wisin y Yandel locked in a thumb war, Tejano rapper Chingo Bling on Abraham Lincoln’s closeted Mexicanness, sultry Cuban- American actress Eva Mendes rolling a giant pink R, crossover hit Daddy Yankee in an intimate and “kinda awkward” webcam chat with one of his biggest fans, and much, much more.
Highly regarded by industry pundits, music fans, culture vultures and Latinos of all stripes, holamun2.com has already received great praise from diverse experts such as the founder of Latina magazine, Christy Haubegger, and Xeni Jardin, the curator of boingboing.net, one of the web’s most popular blogs. Jardin, inspired by an Holamun2 vignette featuring Duranguense stars Los Alacranes Musical in mortal laser combat with a gang of furries, says mun2 is “doing some really hip, forward-thinking stuff online with this site.”
Expect nothing but more “forward-thinking stuff” on Holamun2.com: El Show each Thursday at 9PM!
The show’s premiere episode is available for viewing at holamun2.com/press/el-show-preview. In addition, launching this week, viewers can visit the show’s website at holamun2.com/elshow to see episode clips and submit comments.
About mun2:
mun2 is the preeminent voice for Latino youth in America. Launched in 2001, mun2 was the first national cable network to offer bilingual programming for young U.S. Latinos. mun2 is a multiplatform youth entertainment network that offers authentic content that reflects the lifestyle of the fastest- growing segment of the Hispanic population with original, relevant and cutting-edge programs in proven genres including music, movies, sports, fashion, and social activism. The network, which reflects emerging trends in all areas of pop and youth culture that are endorsed by its bicultural audience, is available nationwide on digital and analog cable, satellite and free television. mun2 is distributed to over 17 million U.S. TV households and is the first-ever Latino youth-oriented cable network to have full subscription to the Nielsen Homevideo Index measurement service. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
About holamun2.com:
For your daily dos of candy, glitters and freejoles, visit holamun2.com/, mun2’s fully interactive site featuring all things mun2. A portal for bicultural youth to experience entertainment on their terms, holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of Latino youth.
mun2CONTACT: Tanya Lopez, Director Corporate Communications, +1-818-622-4095,
Tanya.Lopez@nbcuni.com; or Maria Gonima, +1-818-622-4112,
Maria.Gonima@nbcuni.com, both of mun2Web site: www.mun2tv.com/
” title=”http://www.holamun2.com/\”
” class=”autohyperlink” target=”_blank”>www.holamun2.com/”
February 7, 2008
Pepsi, mun2 and Yahoo! Telemundo launch Pepsi Musica 2008 premier - Hispanic MPR
Tags: bilingual, Enrique Iglesias, Mun2, Telemundo, Venezuela
Last Friday, Pepsi, mun2 and Yahoo! Telemundo launched the two-hour premier of a new version of “Pepsi Música,” a bi-coastal multiplatform program highlighting select music, lifestyle and youth culture themes. Producers hoped to attract viewers to the show’s debut program with appearances by Enrique Iglesias and Jeremias, a Venezuelan singer-songwriter.
“Pepsi Música” will air Fridays from 5 to 7 pm EST. A bilingual host and a guest DJ will lead the audience through a top 20 video countdown, news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests.”*
*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish
February 4, 2008
Girls Battle for Ultimate Party - WWE Holds ‘Ultimate Quinceanera’ Contest With Spanish Nets
Tags: Mun2, quinceañera, Spanish-language, Telemundo
World Wrestling Entertainment (WWE) is holding an “Ultimate Quinceañera” sweepstakes with Spanish-language TV network Telemundo’s youth cable channel, Mun2. The winning girl, chosen at random, will get a quinceañera party for herself and 50 friends. Her guests will include two professional wrestlers from WWE’s Raw program, Carlito and Diva Melina, said Melissa Seffens, WWE’s director-network affiliate marketing. “*
*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish
November 26, 2007
Telemundo Lines Up Ads for ‘Cambert’
Tags: mobile, Mun2, Telemundo, television, verizon
Telemundo has lined up a group of major advertisers as sponsors of its new, weekly, late night talk/variety show, Mas Vale Tarde con Alex Cambert, which premieres Thursday, Nov. 29 at 11:30 p.m.–among them, Pontiac, Verizon Wireless, Target, Coors and T-Mobile.
The show, the first of its kind in Hispanic television, will be taped in front of a live studio audience from Telemundo/mun2’s studio at Universal CityWalk. Hosted by entertainer and TV lifestyle correspondent Cambert, the show will feature interviews with top English and Hispanic stars, along with musical performances and comedy skits.”*
November 6, 2007
Tags: Batanga, blog, bromley communications, Carlos Mencia, Film, film festival, grupo gallegos, Hyundai, judge, La Comunidad, Mun2, newspaper, Pee Wee, population, radio, Tecate, television, Toyota, verizon, Zubi Advertising
Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board.
The Best of Show winning spot, titled “Ketchup,” pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. “The judges picked a Best of Show that showed that price promotions, which usually aren’t very creative, can be winners if they are based on a clever idea,” said Laurel Wentz, Advertising Age’s international and multicultural editor.
This year’s competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch’s Bud Light, which debuted on the Super Bowl this year.
“We continue to raise the bar in creative excellence,” said Jackie Bird, AHAA chairwoman and president of WingLatino. “The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren’t creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers.”
The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier.
For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald’s/U.S. marketing.
The awards show followed AHAA’s fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Día de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez.
A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age.
The complete list of Ad Age’s 2007 Hispanic Creative Advertising Awards winners follows.
TELEVISION GOLD — Entertainment/Media: Comcast Triple Play “Ketchup”, Grupo Gallegos, Long Beach, CA — Grocery Products: Energizer e2 Lithium “Immortal,” Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Ley de Gravedad”, Grupo Gallegos, Long Beach, CA — Non-Alcoholic Beverages: Calif. Milk Processor Board “Suenos” “Risas” “Ley de Gravedad” campaign, Grupo Gallegos, Long Beach, CA SILVER — Alcoholic beverages: Heineken “Lluvia,” The Vidal Partnership, New York
