http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/19/telefonica-and-vivo-gain-on-the-latin-wireless-index-while-america-movil-and-nii-lose/ http://www.hispanictips.com/2009/11/19/telefonica-and-vivo-gain-on-the-latin-wireless-index-while-america-movil-and-nii-lose/#comments Thu, 19 Nov 2009 17:20:18 +0000 Tomas http://www.hispanictips.com/?p=67944 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67944 0 http://www.hispanictips.com/2009/11/18/t-mobile-completer-offers-hispanic-consumers-flexibility-and-value-with-new-pay-in-advance-packages/ http://www.hispanictips.com/2009/11/18/t-mobile-completer-offers-hispanic-consumers-flexibility-and-value-with-new-pay-in-advance-packages/#comments Wed, 18 Nov 2009 18:48:44 +0000 Tomas http://www.hispanictips.com/?p=67787 T-Mobile USA, Inc. announced the launch of T-Mobile Complete(R), a no annual contract, pay-in-advance package that provides customers with exceptional value as well as T-Mobile's award-winning customer service and dependable national coverage. Retailing at Best Buy locations nationwide, as well as select Walmart stores, T-Mobile Complete offers a perfect solution for U.S. Hispanic wireless consumers with a choice of four handsets, access to three Even More Plus(SM) unlimited rate plans and their first month of service free with purchase of the T-Mobile Complete kit - all without an annual contract, deposit or credit check.

While credit history is needed to do almost everything in the U.S. from buying a house to purchasing a cell phone, T-Mobile provides its consumers with the flexibility of a monthly plan, with no annual contract, no deposit and no credit check required.


"T-Mobile understands the importance of flexibility and great prices, especially in this economic climate," said Wendy Pinero-De Pencier, Vice President, Brand and Calendar Marketing, T-Mobile USA. "Everyone is looking for ways to save, and Hispanics are no different. We're confident that T-Mobile Complete kits are a great solution for anyone looking for an affordable plan with a national carrier."

Overall, Hispanics use cell phone technology features more than the general population. There are over 18 million Hispanic wireless subscribers, and data shows that 66 percent of Hispanics use text messaging on a daily basis, compared to only 36 percent of the general market. T-Mobile offers these consumers the perfect solution with T-Mobile Complete options for unlimited talk ($50/month); unlimited talk and text ($60/month) or unlimited talk, text and Web ($80/month).

For those customers more interested in text messaging, an option for unlimited text bundled with 1,000 Whenever Minutes(R), Unlimited Nights & Weekends and Unlimited T-Mobile-to-T-Mobile calling is also available for $50 per month. Combined with a month of service free with purchase (a value of up to $80, depending on the kit selected), this represents one of the best prepaid values in wireless.

In addition, T-Mobile Complete provides consumers with the first-ever prepaid BlackBerry(R) smartphone offered by a national carrier. Hispanics are using their mobile phones to access the Internet at almost double the rate of two years ago, rising from 18 percent in 2007 to 29 percent in 2009. The kit featuring the unlimited talk, text and Web plan for $80 per month provides these tech-savvy consumers with an affordable plan as well as a BlackBerry smartphone that allows them access to personal e-mail, a variety of messaging options and social applications to keep them connected on the go.

T-Mobile offers customers several devices to choose from when purchasing a T-Mobile Complete kit, including the Samsung t239, Samsung t229, Samsung Gravity(TM) and BlackBerry(R) Curve(TM) 8520.

T-Mobile Complete packages also make great gifts for the holidays. They include everything a customer needs to get started with their service at a price that's hard to beat, so loved ones can stay connected without having to worry about overage charges.

T-Mobile Complete first month free offer requires purchase of device and activation on select plan. Includes monthly plan cost and $4.99 Control Charge; other charges, taxes, & fees not included. Must activate phone, SIM card and activation card together. See kit for details.

Note: For images of T-Mobile USA products, please log onto http://www.thenewsmarket.com/t-mobile.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the third quarter of 2009, almost 151 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.4 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67787 0 http://www.hispanictips.com/2009/11/18/a-report-published-by-the-hispanic-institute-and-mobile-future-highlights-the-opportunities-presented-by-mobile-broadband-access-for-the-nations-48-million-hispanics/ http://www.hispanictips.com/2009/11/18/a-report-published-by-the-hispanic-institute-and-mobile-future-highlights-the-opportunities-presented-by-mobile-broadband-access-for-the-nations-48-million-hispanics/#comments Wed, 18 Nov 2009 18:40:37 +0000 Tomas http://www.hispanictips.com/?p=67770 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67770 0 http://www.hispanictips.com/2009/11/18/from-a-group-calling-themselves-electronic-civil-disobedience-comes-the-transborder-immigrant-tool-a-simple-mobile-application-intended-to-aid-and-abet-border-crossers-from-mexico-to-the-united-state/ http://www.hispanictips.com/2009/11/18/from-a-group-calling-themselves-electronic-civil-disobedience-comes-the-transborder-immigrant-tool-a-simple-mobile-application-intended-to-aid-and-abet-border-crossers-from-mexico-to-the-united-state/#comments Wed, 18 Nov 2009 15:29:08 +0000 Tomas http://www.hispanictips.com/?p=67565 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67565 0 http://www.hispanictips.com/2009/11/16/mobile-classified-ad-service-fulfills-mexican-american-entrepreneurs-dream/ http://www.hispanictips.com/2009/11/16/mobile-classified-ad-service-fulfills-mexican-american-entrepreneurs-dream/#comments Mon, 16 Nov 2009 18:09:30 +0000 Tomas http://www.hispanictips.com/?p=67512 When iPling Inc.'s Anunciate al Instante! (Instant Classifieds!) mobile-phone-based classified advertising service launches in Mexico City this month, it will be the culmination of a dream for Manuel Monroy, a Mexican entrepreneur working in Silicon Valley. Monroy's vision is to provide simple yet revolutionary tools wherever mobile technology can be leveraged to connect and empower people.

Monroy explains - "With the world in the midst of a mobile revolution, emerging markets remain wide open for creative localized solutions. When we saw decades of stagnation in Mexico's classified industry we had to step in. Our vision is for iPling to host the largest second-hand and personals marketplace in the country."

Anunciate al Instante! uses text messages; it's available to everyone with a mobile phone. Initially it will work on Telcel, Mexico's dominant carrier, but Monroy is also talking to other carriers. Using Anunciate al Instante! is as simple as texting. Use Short Code 99123 to post ads to sell, barter, or rent goods and services, as well as post jobs, events, and personals ads or manage your account. Browse listings by texting keywords and categories. Messages (anonymized for safety) cost MXN1.50 (US$0.11), compared to MXN100-MXN400 for newspaper classifieds.

Anunciate al Instante! improves upon traditional classified ads because it's available anytime, anywhere. Location-aware, it ranks information according to distance. For example, if you need a handyman in the neighborhood or want to buy a TV without having to pay shipping, Anunciate al Instante! instantly connects you with people nearby.

A Mexico City native, Monroy has an engineering degree from USC and MBA from UCLA. He worked at Mattel and Andersen's Silicon Valley office prior to becoming an entrepreneur. He's worked with the Silicon Valley chapter of Mexico's Technology Business Accelerator and spoken at Mexico's Secretary of Foreign Affairs Red de Talentos events. He's also served on the board of Hispanic-Net, a community of Hispanics in High-Tech. In 2007 Monroy founded iPling to deliver mobile, location-enabled social networking services. iPling's "Find and Be Found" launched the same day as the iPhone and was named among the "Top 25 Web Apps for iPhone."

Developed through a technology partnership with Spime, a leading provider of location-enabling mobile technologies, Anunciate al Instante! will soon be available as an iPhone application in Mexico and the US.

http://www.ipling.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67512 0 http://www.hispanictips.com/2009/11/12/seccion-amarilla-usa-limitless-access-seccion-amarilla-now-available-on-your-iphone-ipod-touch-and-blackberry/ http://www.hispanictips.com/2009/11/12/seccion-amarilla-usa-limitless-access-seccion-amarilla-now-available-on-your-iphone-ipod-touch-and-blackberry/#comments Thu, 12 Nov 2009 18:17:52 +0000 Tomas http://www.hispanictips.com/?p=67104 As technology demands increase, Seccion Amarilla has incorporated new features to manage these demands. We are pleased to announce our latest search applications for iPhone, iPod Touch and BlackBerry devices. These applications enable users to access our services anywhere and at any time. Additionally, clients will have the benefit of maximizing their brand exposure and connecting with millions of users.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080616/CLM106LOGO )

Consumers are constantly looking for products that make life easier. The development of wireless communication networks has helped keep people connected while on the go.

Seccion Amarilla applications provide mobile users the availability to search for local businesses by using a BlackBerry, iPhone or iPod Touch device. In today's fast-paced world, our wireless yellow pages directory application can assist you in finding anything you need in a fast and easy way.

Seccion Amarilla applications carry several interactive features such as:

Local business search

Availability to contact a desired business via phone

Add a business to your address book

Get directions to a business

Visit an advertiser's website or send an email

To download this convenient application from your BlackBerry, visit www.seccionamarilla.com/blackberry , then install the application onto the device. iPhone and iPod Touch users can add Seccion Amarilla's application by going to the App store from a computer or an Apple device.

*Not all cell phone providers support the operation of this application

About Seccion Amarilla USA:
Seccion Amarilla USA LLC, a Spanish yellow pages directory publisher in the US, is an affiliate of Telmex International. Seccion Amarilla USA also offers a 24/7 access to its on-line national Spanish directory via seccionamarilla.com.

SOURCE Seccion Amarilla USA

CONTACT
Juan Reffreger
CEO
Seccion Amarilla USA, LLC
Tel: 954-517-8301
juan.reffreger@seccionamarilla.com
or
Miguel Capriles
National Marketing Manager
Seccion Amarilla USA, LLC
Tel: 954-874-7306
miguel.capriles@seccionamarilla.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67104 0 http://www.hispanictips.com/2009/11/12/yahoo-launches-most-advanced-mobile-homepage-for-u-s-hispanic-market/ http://www.hispanictips.com/2009/11/12/yahoo-launches-most-advanced-mobile-homepage-for-u-s-hispanic-market/#comments Thu, 12 Nov 2009 18:15:48 +0000 Tomas http://www.hispanictips.com/2009/11/12/yahoo-launches-most-advanced-mobile-homepage-for-u-s-hispanic-market/ Building on its launch of the world's most advanced mobile homepage, Yahoo! today released Yahoo! Mobile en Espanol, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.

Available across more than 1,900 mobile device models, Yahoo! Mobile en Espanol (visit http://espanol.yahoo.com from a mobile device) simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:


-- Discover via results from Yahoo!'s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the "America Latina" news section, which provides relevant content from the Latin American region.

-- Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.

-- Stay informed by bringing favorite Web content -sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more - to a single location.

"With the launch of Yahoo! Mobile en Espanol, we are focused on growing our audience among the more than 46 million U.S. Hispanics(1) by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them," said Felipe Munoz, senior mobile director, Yahoo! Hispanic Americas. "With the introduction of our new Spanish-language homepage, we are well positioned as the center of people's online lives. We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer."

Yahoo! is a leading Web brand on the mobile Internet in the U.S., reaching more than 35 million unique users per month(2). Over the last two years, global usage of Yahoo!'s mobile homepage has more than tripled(3). Part of this growth can be attributed to the fact that Yahoo! continues to deliver innovative and compelling mobile experiences to passionate consumers. Today's launch is no exception. According to comScore, mobile Internet usage among Hispanics is outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones(4). Additional industry data concludes that Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.(5)

"As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users," remarked Tuong Nguyen, Principal Research Analyst at Gartner Research.

Yahoo! Mobile en Espanol will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.

Yahoo!'s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month. To begin your Yahoo! mobile experience, visit http://m.yahoo.com on your mobile phone. For the U.S. Hispanic mobile homepage, visit http://espanol.yahoo.com on your mobile phone.

(1) Source: U.S. Census Bureau, Population Division, data from July, 2008

(2) Source: comScore, August 2009

(3) Yahoo! Internal data (August 2007 - August 2009)

(4) Source: comScore MobiLens, US Custom Report, 3-month average ending August 2009

(5) Source: eMarketer "Hispanics Online: Young, Mobile and Bilingual", June 2009

About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

Yahoo!, Yahoo! Mobile, and Yodel Anecdotal are the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67102 0 http://www.hispanictips.com/2009/11/10/hbo-harley-davidson-rite-aid-arby%e2%80%99s-and-cheetos-use-hipcricket%e2%80%99s-hispanic-mobile-marketing-network-to-most-effectively-reach-the-burgeoning-highly-receptive-hispanic-market/ http://www.hispanictips.com/2009/11/10/hbo-harley-davidson-rite-aid-arby%e2%80%99s-and-cheetos-use-hipcricket%e2%80%99s-hispanic-mobile-marketing-network-to-most-effectively-reach-the-burgeoning-highly-receptive-hispanic-market/#comments Tue, 10 Nov 2009 17:54:37 +0000 Tomas http://www.hispanictips.com/?p=66741 Working with mobile marketing leader HipCricket, major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Rite Aid, Arby’s, Cheetos and others are reaching a market that is overweighted with mobile phones, has a desire to interact with brands, and has buying power that is projected to exceed $1 trillion in 2010.

Since creating the network in 2008, HipCricket can point to significant successes seen by major brands and retailers, including:

* HBO PPV used HipCricket to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club. Consumers were asked to text “PELEA” (“FIGHT”) to a shortcode for a chance to win a signed boxing glove and received an SMS message back inviting them to join the VIP club. An impressive 12.9 percent clicked through, and of them, nearly 70 percent opted into the club, giving HBO a valuable database for re-marketing purposes.
* Rite Aid saw a significant increase in store traffic by providing coupon offers when consumers texted “MARCA” (“BRAND ”) to a specific shortcode: a coupon for $3 off a purchase of $15 or more produced a 7.6 percent click-through rate; 2.5 percent clicked on an offer for a $25 gift card given to those who transferred their prescriptions to Rite Aid.

“Without HipCricket, we would not have reached these Hispanic customers,” said Angela Poe, online marketing, promotions and social media manager for The Gary Group, the agency behind the HBO campaign. “We’ve seen firsthand the tremendous benefits of this network, and the large database of opted-in consumers means that we have a valuable asset for remarketing purposes as we look to increasingly reach the important Hispanic market.”

The domestic Hispanic market is fast-growing—four times the rate of the general population, according to the U.S. Census Bureau—and highly lucrative. Like most populations, however, it has increasingly eluded mainstream advertisers using traditional, broad-brush media to reach its members with culturally-relevant messages. The answer has been mobile. Key indicators show mobile, and in particular, SMS, to be the ideal medium for marketing to Hispanics: 32 percent of Hispanic mobile subscribers are interested or highly interested in receiving offers (Mobile Marketing Association); 87 percent of Hispanic households have multiple mobile phones (Mobile Marketing Association), more than half regularly text (Mobile Marketing Association), and text messaging has increased nearly 60 percent year-over-year (comScore).

HipCricket tapped into this market when it launched the first Hispanic Mobile Marketing Network in 2008, and expanded its operations through HipCricket de Mexico, in Mexico City, earlier this year. The network involves more than 70 radio and television stations and brand distribution partners. It reaches Hispanic Americans in more than 40 markets, including 14 of the top 15 Hispanic markets.

The company offers a quick-to-implement, easy-to-measure turnkey solution that empowers marketers with reply-based SMS ads, click-to-call messages, click-through-to-mobile-Web messages, brand messages, and 40-character ad injections into existing content delivery. Unique to the market is HipCricket’s 140-character push messages, which provide 3 ½ times additional creative real estate for marketers to provide compelling mobile messages. Real-time key-performance indicators allow marketers to test, measure and optimize their campaigns on the fly to achieve optimal performance objectives.

“Since we launched the Hispanic Mobile Marketing Network last year, it has delivered tremendous value to our brand as well as retail and broadcast partners, by providing them with a conduit to reach very valuable, loyal customers who are ready to engage,” said Eric Harber, HipCricket President and Chief Operating Officer. “These results represent just the beginning of the capabilities of the network which will continue its rapid growth in the weeks and months to come.” Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66741 0 http://www.hispanictips.com/2009/11/06/ap-launches-mobile-news-network-ap-mobile-america-latina/ http://www.hispanictips.com/2009/11/06/ap-launches-mobile-news-network-ap-mobile-america-latina/#comments Fri, 06 Nov 2009 15:17:52 +0000 Tomas http://www.hispanictips.com/?p=66239 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66239 0 http://www.hispanictips.com/2009/10/30/hispanics-respond-to-cell-phone-ads-5-10-times-more-than-on-line-ads/ http://www.hispanictips.com/2009/10/30/hispanics-respond-to-cell-phone-ads-5-10-times-more-than-on-line-ads/#comments Fri, 30 Oct 2009 17:38:31 +0000 Tomas http://www.hispanictips.com/?p=65564 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65564 0 http://www.hispanictips.com/2009/10/28/mexicos-america-movil-3q-profits-up-50-6/ http://www.hispanictips.com/2009/10/28/mexicos-america-movil-3q-profits-up-50-6/#comments Wed, 28 Oct 2009 15:49:35 +0000 Tomas http://www.hispanictips.com/?p=65276 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65276 0 http://www.hispanictips.com/2009/10/15/wal-mart-takes-cheap-mobile-phone-plans-nationwide-announced-the-expansion-to-more-than-3200-stores-of-the-service-developed-with-tracfone-wireless-the-u-s-unit-of-mexican-cellphone-giant-americ/ http://www.hispanictips.com/2009/10/15/wal-mart-takes-cheap-mobile-phone-plans-nationwide-announced-the-expansion-to-more-than-3200-stores-of-the-service-developed-with-tracfone-wireless-the-u-s-unit-of-mexican-cellphone-giant-americ/#comments Thu, 15 Oct 2009 16:24:36 +0000 Tomas http://www.hispanictips.com/?p=64621 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64621 0 http://www.hispanictips.com/2009/10/14/mobile-revolution-helps-hispanics/ http://www.hispanictips.com/2009/10/14/mobile-revolution-helps-hispanics/#comments Wed, 14 Oct 2009 16:13:32 +0000 Tomas http://www.hispanictips.com/2009/10/14/mobile-revolution-helps-hispanics/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64431 0 http://www.hispanictips.com/2009/10/09/citibank-launches-citi-mobiler-en-espanol/ http://www.hispanictips.com/2009/10/09/citibank-launches-citi-mobiler-en-espanol/#comments Fri, 09 Oct 2009 17:52:39 +0000 Tomas http://www.hispanictips.com/2009/10/09/citibank-launches-citi-mobiler-en-espanol/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64038 0 http://www.hispanictips.com/2009/10/07/univision-interactive-media-announced-the-launch-of-univision-movil-app-on-the-apple-store/ http://www.hispanictips.com/2009/10/07/univision-interactive-media-announced-the-launch-of-univision-movil-app-on-the-apple-store/#comments Wed, 07 Oct 2009 17:31:06 +0000 Tomas http://www.hispanictips.com/2009/10/07/univision-interactive-media-announced-the-launch-of-univision-movil-app-on-the-apple-store/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63681 0 http://www.hispanictips.com/2009/10/07/eight-out-of-every-10-dominicans-use-a-cell-phone/ http://www.hispanictips.com/2009/10/07/eight-out-of-every-10-dominicans-use-a-cell-phone/#comments Wed, 07 Oct 2009 16:20:03 +0000 Tomas http://www.hispanictips.com/?p=63576 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63576 0 http://www.hispanictips.com/2009/09/22/a-mobile-connection-for-the-hispanic-community/ http://www.hispanictips.com/2009/09/22/a-mobile-connection-for-the-hispanic-community/#comments Tue, 22 Sep 2009 17:27:12 +0000 Tomas http://www.hispanictips.com/?p=62007 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62007 0 http://www.hispanictips.com/2009/09/22/hispanic-broadband-access-making-the-most-of-the-mobile-connected-future/ http://www.hispanictips.com/2009/09/22/hispanic-broadband-access-making-the-most-of-the-mobile-connected-future/#comments Tue, 22 Sep 2009 17:25:39 +0000 Tomas http://www.hispanictips.com/?p=62004 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62004 0 http://www.hispanictips.com/2009/08/14/t-mobile-aims-to-help-hispanic-customers-save-money-by-offering-mobile-makeovers/ http://www.hispanictips.com/2009/08/14/t-mobile-aims-to-help-hispanic-customers-save-money-by-offering-mobile-makeovers/#comments Fri, 14 Aug 2009 14:30:58 +0000 Tomas http://www.hispanictips.com/?p=58309 "T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://es.T-Mobile.com for a Mobile Makeover(SM), at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.

Providing Hispanics with great wireless coverage at a great price is very important to T-Mobile


Due to the current economic climate, everyone is trying to cut costs and reduce their bills. Hispanics, in particular, turn to the Internet to find the best deals. According to a recent study more than a third of Hispanics (35%) say the Web is the first place they look for information and 37% that it has changed the way they get product information. Almost a quarter of Hispanics (22%) say it has changed the way they shop.*

T-Mobile is showing its commitment to this tech-savvy demographic by helping them determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.

"Providing Hispanics with great wireless coverage at a great price is very important to T-Mobile," said Wendy Pinero-DePencier, vice president, brand and calendar marketing, T-Mobile USA. "We're so confident that T-Mobile provides the best overall experience for a majority of Hispanics, we're willing to put our value to the test by pointing people to an independent source. And while we may not come out on top each and every time, we believe a majority of people will see T-Mobile offers them the value they want, and the best experience in wireless."

According to BillShrink, as many as eight out of 10 people unknowingly overpay for their wireless service.** BillShrink analyzes a customer's wireless usage, along with wireless coverage in a customer's area and service price, to provide recommendations to help people find the best value options. "Wireless customers need quality cell phone coverage at the best available price so BillShrink helps people easily navigate through millions of wireless plan combinations to provide a personalized recommendation," said Peter Pham, CEO, BillShrink. "BillShrink shows people how to save money on their everyday bills and still get the best level of service."

Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.

For more information about Mobile Makeover and T-Mobile's products and services, please visit a T-Mobile retail store, or go to http://es.T-Mobile.com. More information about BillShrink can be found at http://www.BillShrink.com/espanol.

* Marketing to Emerging Majorities Newsletter, May 2009 (Study conducted by Mintel: "Hispanics Online - February 2009")

**8 of 10 claim based on January 2009 sample of consumers who used BillShrink.com to analyze their reported usage. BillShrink.com is not operated or controlled, and the information/results provided on this site are not verified, by T-Mobile. See T-Mobile.com for rate plan information.

Note: For images about T-Mobile USA products, please log onto http://www.thenewsmarket.com/t-mobile.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG's (NYSE: DT) Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world's leading companies in mobile communications. By the end of the second quarter of 2009, more than 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group 33.5 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. " Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=58309 0 http://www.hispanictips.com/2009/08/13/mcdonalds-mobile-campaign-targets-hispanics/ http://www.hispanictips.com/2009/08/13/mcdonalds-mobile-campaign-targets-hispanics/#comments Thu, 13 Aug 2009 18:29:09 +0000 Tomas http://www.hispanictips.com/?p=58235 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=58235 0