News (Noticias) Tagged ‘mobile’

HipCricket, a pioneering mobile marketing company, today announced the appointment of David Jones as general manager of the first comprehensive Hispanic Mobile Marketing Network. The network consists of a family of Hispanic media properties that brand managers can leverage with a single buy for targeted, interactive mobile campaigns to Hispanic consumers in leading U.S. markets that include Los Angeles, Miami, Chicago and New York, among others.

HipCricket’s Hispanic reach extends to 14 of the top 15 Hispanic markets and to more than nine million listeners and viewers.

Jones’ appointment is the latest development in HipCricket’s efforts with the burgeoning Hispanic market—one expected to have $1.2B in buying power by 2012—as the company has recently announced deals with leading broadcast companies including Spanish Broadcasting System (SBS).

Jones comes to HipCricket with extensive experience in the Hispanic marketplace as the former co-founder and CEO at CDK Media, a full-service multi-media company serving the U.S. Hispanic community. While at CDK Media, Jones oversaw the creation and execution of marketing, advertising, PR and sponsorship programs for national clients including, Volvo Cars of North America, Southwest Airlines, Colgate Palmolive, L’Oreal, American Express, Nissan, All State, General Motors, ExxonMobil and Wal*Mart, among others.

“For years, David has created meaningful brand opportunities for companies seeking to interact with Hispanics in the U.S.,” said Eric Harber, president and chief operating officer, HipCricket. “The Hispanic-American market has embraced mobile technology like no other demographic. HipCricket’s Hispanic Mobile Marketing Network gives brand marketers direct and measurable reach to a large, opted-in, highly engaged population of mobile-equipped Hispanic consumers. We’re fortunate to be able to add David’s knowledge, talent and relationships to our team.”

“With its impressive history with broadcasters and brands, and the Hispanic-American market’s predisposition to mobile, HipCricket is coming at this at absolutely the right time,” said Jones.

Besides his experience in the dynamic U.S. Hispanic marketplace, Jones also has a far-reaching background in the technology and sales industries. Prior to entering media, he was deeply entrenched in the IT industry in the U.S. and in Europe. He served as the U.S. director of sales for the web hosting giant Navisite, a CMGI company, living and working in San Francisco. Before Navisite, Jones was the European sales director for the U.S. CAD/CAM software company Parametric Technology Corporation, overseeing sales in the Netherlands, Belgium and Luxemburg.

Jones holds a degree in business administration from the University of Texas.

About HipCricket

HipCricket, Inc. drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson. With its unique technology and experienced, customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The company is based in Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com. “

Levenson & Hill has been selected by Azteca Mobile to develop strategic media services for the wireless company’s pioneering mobile and radio services at the border between the United States and Mexico.
Azteca Mobile is the first wireless provider to offer both mobile and radio (Walkie-talkie/push and talk) services to the Mexican community in the United States, to customers who frequently cross the U.S.-Mexico border and to those in Mexico whose friends and relatives are in the United States.
“We are very happy to have engaged the media services of Levenson & Hill,” said Sergio Montalvo, marketing director for Azteca Mobile, LLC, based in Glendale, Calif. “We believe our products and services are focused on a unique niche that fortunately is growing, and we are delighted to be working with Levenson & Hill to reach consumers with our message.”
Levenson & Hill’s Juan Pablo Achinte said: “We are very privileged to partner with the customer-focused team at Azteca Mobile to bring our extensive knowledge of the U.S. market and retail distribution channels to their innovative and growing business.”
Azteca Mobile’s pre-paid, contract-free service offers consumers many plans and options — “Your phone has dual citizenship” is the company’s tagline — among them:

– If customers purchase an Azteca Mobile phone with the “No Borders
Plan,” U.S. and Mexico calls consist of one region and all calls have the
same flat rate.

– Customers may have one number in the United States and other numbers
in Mexico by activating “My Mexican Number” features, so they can easily be
reached by anyone in the U.S. or Mexico with no long distance charges.

– Azteca Mobile also offers the only pay-as-you go mobile phone service
with two-way radio that works in both the U.S. and Mexico.

For more information on Azteca Mobile visit www.aztecamobile.com.
About Levenson & Hill:
Levenson & Hill is an independent, full-service agency headquartered in Dallas. With billings of more than $100 million, the agency specializes in retail, services and entertainment marketing communications. Levenson & Hill is part of the Levenson Group of Companies, which includes Levenson Entertainment Group publicity and promotion, Levenson & Brinker Public Relations, Levenson Interactive and Legion Levenson & Hill multicultural marketing. More at www.levensonandhill.com

Contact:

Levenson & Hill
Juan Pablo Achinte
Senior Media Planner
Juan.achinte@landh.com
214-932-6045

Chris Kelley
chris.kelley@landh.com
“

LatCel, the leading provider of wireless content services in the U.S. Hispanic market, is bringing culturally relevant content to Latino customers in the United States and Puerto Rico by creating a series of Latino portal products developed using the Netbiscuits Mobile Web platform. LatCel’s roster of carrier partners includes Sprint, AT&T and Centennial Puerto Rico.
The Latino portal will feature special interest channels that will cover a wide range of topics, from music to news, including the latest on sports. In addition, it will offer special downloads that will enable the user to obtain ringtones and wallpapers featuring popular Latino artists, celebrities and sports figures.
“We were looking for a technology partner that would complement our efforts in providing Hispanics with the best Mobile Internet experience from any cellular phone,” explained Jorge Rincon, CEO of LatCel. “With Netbiscuits’ Mobile Web platform not only were we able to accomplish this, but we did so with quick turnarounds and at the highest levels of quality, which our carrier partners have come to expect from us.”
Netbiscuits continues to gain momentum in Latin America with its Mobile Web platform, enabling a number of highly trafficked websites to go mobile, such as the one of Latin Pop sensation Juanes.
With Netbiscuits’ enabling technology, which automatically adapts Mobile Web content for optimum viewing regardless of device or carrier, LatCel was able to create a Latino portal that would work across all of the existing mobile devices without having to worry about brand distinction.
“The Internet has made it possible for people living outside of their home countries to stay connected with their culture, heritage and language with the simple click of the mouse. The Mobile Web should not be treated differently,” said Ran Farmer, Managing Director of Netbiscuits, Inc. “Working with LatCel to bring relevant content to Spanish-speaking mobile users in the U.S. is a true testament that it is possible to bring real Internet experiences, in any language, to mobile devices across the world if you have the right technology in hand.”
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for development, publishing and advertising in the Mobile Internet. Founded in 2000, the company with more than 80 employees in the USA, Germany, and Singapore serves the global Mobile Internet programs of premium brands such as Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits delivers more than 1 Billion mobile page impressions each month.
Following a unique approach, the Netbiscuits platform is available as a web-based software service. The platform provides all tools, interfaces and mobile enabling technologies online that are needed to create, publish, and monetize professional Mobile Web applications. Thereby Netbiscuits allows content & media publishers, marketing & advertising agencies, application developers, and service providers to achieve a faster path to profit from their Mobile Internet programs.

For more information please visit: www.netbiscuits.com.

www.latcel.com

ABOUT LATCEL: LatCel is the leading company enabling and enhancing the Latino Mobile Internet experience. With content aggregation, management services and mobile advertising, LatCel has attained an unprecedented market level within the U.S. Hispanic market and Puerto Rico, potentially reaching millions of mobile consumers via their cellular phones. LatCel features On- Deck and Off-Deck distribution with the major carriers and has agreements with the leading companies of Hispanic content. LatCel is created through the alliance between Venevision International and WAU Movil.

www.venevisioninternational.com

ABOUT VENEVISION INTERNATIONAL: Venevision International is an entertainment company part of the Cisneros Group with more than 30 years in the market. Its projects are part of the business development strategy designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies. Venevision International distributes television programming throughout the world and is one of the largest independent producers of television programs in Spanish. The company also distributes films in Spanish for theater, pay-per-view, home video, paid and free television in the United States, where it broadcasts its movie channel, Vene Movies. Venevision International also does business in the international arena of music with its record label, Vene Music and Siente Music, and mobile entertainment with Venemobile and LatCel. The company is also a pioneer in the area of “product integration” through Synapsys International.

For more information:

Ran Farmer
Netbiscuits, Inc.
Phone: +1 703 435 9008
r.farmer@netbiscuits.com

Todd Michael Jamison
LatCel/Venevision International
Phone: +1 305 507 6821
tjamison@cisneros.com

Angie Ayala
A&R Edelman
Phone: +1 650 762 2952
aayala@ar-edelman.com
“

The United States Hispanic Chamber of Commerce (USHCC) proudly announces its support of a new PaycardUSA program that will offer its business members the convenience of paying their workers through the La Moneda (The Coin) Card Prepaid MasterCard.

“As a business owner in the construction industry we employ hundreds of Hispanic workers. I was so excited when we discovered how the PaycardUSA payroll cards worked for us and our workers, our company invested in PaycardUSA. We are honored to be endorsed as the USHCC payroll card and will work diligently to keep bringing critical financial services to workers — using the card as the registration and payment vehicle.” James Hammer, owner WestCor Construction & PaycardUSA.

The La Moneda Card is essentially a prepaid MasterCard card, allowing workers to avoid check cashing lines and fees and offering key benefits such as:

– Easy on-line bill pay
– State of the art mCash mobile commerce application
– The ability to purchase special discounted goods and services
– Additional cards can be ordered for other family members, allowing the employee to move funds to the family card. No more wiring fees to send family members money or having to send cash with family members on vacation.
– Workers have the freedom to rent movies, purchase online, or make everyday purchases without having to walk around with a lot of cash.

“The USHCC is proud to support PaycardUSA as it provides our business members with a system that will truly meet the most pressing needs of Hispanic workers,” said Elizabeth Gallagher, USHCC Vice-Chair. “The La Moneda Card Prepaid MasterCard is the preferred solution for our business members’ Hispanic workforce and we recommend the card for any worker.”

A Paycard saves small and medium size businesses both time and money as it is less costly to pay workers through a Paycard than paper checks. As a modern twist for “pay day,” it is a much more efficient and safer way for employees to receive their paycheck.

“It is costly for employers to pay workers by writing checks, money that businesses can save using the Paycard,” said Rafael Sanchez, USHCC Board Finance Chair. “The ROI calculator website feature is an easy tool that will allow you to calculate your savings per employee per year based on check printing and bookkeeping.”

For more information on the partnership and the La Moneda Card Prepaid MasterCard program, please visit www.paycardusa.net/lamonedacard or www.ushcc.com .

About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of more than 2.5 million Hispanic-owned businesses in the United States that generate more than $388 billion annually. It also serves as the umbrella organization for 200 local Hispanic chambers in the United States, Puerto Rico, Canada, Mexico, Bolivia and Uruguay.

About PaycardUSA, LLC
PaycardUSA offers payment solutions that allow you to pay dozens, hundreds or even thousands of employees with a single transaction that takes mere minutes. With the paperless PaycardUSA MasterCard(R) Payroll Card program, you can make your payroll process simple and easy and save your company money while providing your employees the benefit of a Prepaid MasterCard card. PaycardUSA is a registered MSP of Palm Desert National Bank. The La Moneda Card Prepaid MasterCard is issued by Palm Desert National Bank pursuant to a license from MasterCard International Incorporated.

MasterCard is the registered trademark of MasterCard International Incorporated. “

Shawn Marshall joins as President of GlobalHue Africanic
- Jacqueline B. Reynolds is Executive Vice President - Multi-Connect
Marketing
- Jeanne Vaughn, Ph.D. is Senior Vice President/Director of Planning -
GlobalHue Latino
- Nation's largest multicultural agency continues to experience
exponential growth throughout the country; 90 new hires have joined
GlobalHue since January

Despite high gas prices and the never-ending mortgage crises, GlobalHue has retained its stature as the No. 1 multicultural marketing communications agency in the country. Still experiencing unprecedented growth in a “down” economy, GlobalHue announced today the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President - Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.

“Some of the most respected and creative minds in our industry call Shawn, Jacqueline and Jeanne innovators and fearless, creative thinkers,” said Don Coleman, Chairman of GlobalHue. “We are very excited for them to join our teams. All bring an added depth and breadth of experience - Shawn in the areas of integrated marketing and business development, Jacqueline in public relations and Jeanne in strategic planning - that will strengthen and complement our already extremely strong senior staff.”

GlobalHue continues to experience exponential growth. Since January, the agency added 90 new hires to its offices throughout the U.S.

Marshall has more than 17 years of experience in the United States and Latin America in the areas of consumer marketing, trade marketing, mobile marketing, sales, business development and finance. Prior to joining GlobalHue he was Vice President-Multicultural Marketing and Sales for Vibes Media, a pioneer and leader in Mobile Marketing. He also held senior marketing positions at Bally Total Fitness, Eastman Kodak, the Radio Advertising Bureau and The Walt Disney Company.

In his new position as President of GlobalHue Africanic, Marshall will lead all aspects of the agency’s African-American focused business unit while strategically positioning the agency and its products and services for growth and innovation. He also will be responsible for developing and implementing GlobalHue Africanic plans that are seamlessly integrated with other GlobalHue business units.

Reynolds has more than 20 years of experience in strategic communications, media relations and consumer strategies affairs programs. Prior to joining Multi-Connect Marketing, she was Vice President, Marketing at SiTV, the first and only Hispanic television network in English. Reynolds, who is fluent in Spanish, also spent 10 years at The Coca-Cola Company. Prior to that, she was a Vice President at Casanova Pendrill Inc., the third largest Hispanic advertising firm in the U.S.

In her new role at Multi-Connect Marketing, Reynolds is responsible for working with executive management to develop and disseminate the company’s key messages, and oversee all facets of GlobalHue’s corporate communications efforts, which include media, internal employee communications and messaging, as well as corporate branding and reputation management.

Vaughn, who was based in Mexico for nearly 17 years, was hired by international agency TERAN|TBWA to introduce planning and implement strategic marketing. While there, her leadership resulted in several EFFIE, Cannes Lions, and Circulo Creativo awards. In addition, TERAN|TBWA was the first to win the “Agency of the Year” award for three consecutive years. She holds a doctorate in Latin American Literature from the University of California.

In Vaughn’s new position as Senior Vice President/Director of Planning for GlobalHue Latino, she will direct cross-functional strategy for all GlobalHue Latino clients. She also will design and implement strategic planning workshops and training programs aimed at helping clients solve their branding, marketing and strategic issues.

“Jeanne is an exemplary leader and has a terrific background in advertising and branding to the Hispanic market,” said Laura Marella, Vice Chairman of GlobalHue Latino. “Her expertise, innovation and skill stand out within our industry and I am thrilled to have Jeanne on my team.”

Allen Pugh, Vice Chairman of GlobalHue added, “By adding these three talented leaders to our group and growing our current team of outstanding professionals, GlobalHue will not only be the No. 1 Multicultural Agency, but also one of the top Marketing agencies in the U.S. Together, we will execute the GlobalHue vision while we provide world-class service to our clients and help grow their business.”

About GlobalHue

GlobalHue is the nation’s largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named “Best in Class” by Adweek Magazine in 2007, the GlobalHue umbrella has four full-service communications agencies: GlobalHue Latino; GlobalHue Africanic; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, urban and youth consumers. The agencies have offices in New York, Detroit, Chicago, Dallas, Washington, D.C., Orlando, Irvine, Calif., and Los Angeles.

Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients. In 2007, GlobalHue’s capitalized billings were $720 million.

Multi-Connect Marketing is the business unit that handles all PR, Events, Promotions, Grassroots, Entertainment, Content Development and Sports Marketing.

GlobalHue boasts several blue-chip clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy, Abbott Laboratories and Subway.

For more information, visit www.globalhue.com .

“

On the day of the opening ceremonies of the XVII International AIDS Conference in Mexico City, President Felipe Calderon announced his plans to lift a Mexican Ministry of Economy requirement that pharmaceutical companies operating in Mexico must have a manufacturing plant in that country in order to use or sell generic versions of their lifesaving AIDS and other drugs in Mexico. This regulation has been an onerous and archaic requirement that has all but crippled the availability of far less expensive generic versions of drugs throughout the country. Calderon’s new policy is to take effect immediately.

“President Calderon’s repeal of the requirement that drug companies have manufacturing plants in Mexico in order for any company to import, use or sell generic copies of drugs is tremendous news for Mexicans in desperate need of access to lifesaving medications for HIV/AIDS and other diseases,” said Dra. Patricia Campos, Latin America Bureau Chief for the AIDS Healthcare Foundation AHF and a member of the ‘Coalicion de Activistas por el Accesso Universal en VIH/SIDA’. “I believe President Calderon’s actions earlier today came in no small measure thanks to the ongoing advocacy efforts of a growing group of dedicated activists in Mexico who have been pushing the government and industry on this issue. We salute President Calderon for his forward-thinking action which should dramatically improve and save the lives of countless Mexicans. It was the right thing for President Calderon to do with or without the pressure from activists; he did it, and we thank him for overturning this outdated requirement.”

About AHF

AIDS Healthcare Foundation AHF is the nation’s largest non-profit HIV/AIDS organization. AHF currently provides medical care and/or services to more than 79,000 individuals in 20 countries worldwide in the US, Africa, Latin America/Caribbean and Asia. Additional information is available at www.aidshealth.org

Contacts

AIDS Healthcare Foundation Mexico
Dra. Patricia Campos López
Chief Latin American Bureau
MX direct 01152 33 35 85 31 17
U.S. mobile 1213-361-2524
MX mobile 01152 33 34 82 92 07

Chyron AMEX: CGS has today announced that Televisa, the largest Spanish speaking media company in the world, has installed two Chyron HD/SD-switchable HyperX2 systems, which add to its already established portfolio, to provide graphics for its coverage of the Beijing 2008 Olympic Games. The installation was completed by Chyron’s Mexican partner, Insitel.

The HyperX2 systems with Lyric PRO advanced creation and playout will provide Televisa with cutting-edge HD graphics including scores, templates, chronometers and statistics for the world famous sporting event, which is broadcast by Televisa to millions of viewers in South America and the USA.

“All of the graphics and text produced by Televisa for the Olympic Games coverage will be created by these sophisticated Chyron systems. The HyperX2s deliver real-time graphics with a highly intuitive operating system,” commented Juan Carlos Salazar, Operations Coordinator, Televisa.

Kevin Prince, Chyron’s Chief Operating Officer added, “We are delighted that Chyron is playing such an important role in Televisa’s Olympic coverage. The HyperX2 excels in the live sports arena and this installation allows Chyron to showcase its talent on the world’s stage.”

About Chyron

Chyron continues to define the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as a leader in the industry with sophisticated graphics offerings that include Online, Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions, and the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services please visit the Company’s websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv AMEX: CGS. “

la comunidad, one of the most awarded advertising agencies in the world, has appointed Antoinette Zel as agency president in the Miami office. A media pioneer, Zel, 43, most recently held the position of Senior Executive Vice President, Network Strategy for the NBC Universal/Telemundo Network. Prior to NBCU/Telemundo, Zel, a longtime MTV Networks executive, served as President of MTV Networks Latin America.

Zel’s appointment will enrich the leadership slate of la comunidad, the independent global creative leader, and position the agency for expansion in the US, targeting both the US Hispanic and general market consumer. Zel will be responsible for long-term strategic vision, business development and management of the US office, in tandem with la comunidad’s Buenos Aires office.

“I’ve known Antoinette for a long time and she’s always been an innovator. She knows the challenges faced by advertisers, and the current state of traditional media given her Viacom and NBCU experience. She knows the vehicles to use to get consumers to care - whether through branded extensions or original digital applications, and that’s very exciting for us,” said Jose Molla, la comunidad founder and Creative Director. “Plus, she has a great reputation as both an inspiring and effective leader; she’ll help us take la comunidad to the next level.”

With a track record growing businesses that thrive on creativity, Zel brings a broad perspective on marrying strong creative to the needs of consumers and marketers that result in tangible performance. She is especially known for her expertise in targeting the hard to reach 12-34 multi-cultural youth segment. In 2006, Zel and NBCU/Telemundo garnered its first Peabody Award for Excellence in Journalism for a news special, “For My Country? Latinos in the Military.”

A 13-year veteran of MTV Networks, as President of MTV Networks Latin America, Zel led all creative, commercial and strategic operations for MTV, Nickelodeon and VH1 in 22 countries in Latin America.

Trained as an entertainment attorney, Zel is a frequent keynote speaker who has been widely recognized by the media industry including Hollywood Reporter’s “Top 25 Hispanic Women in Entertainment (2007)”; and Ad Age “Top 25 Women to Watch,” (2006), and Billboard’s Top 20 Power Players in Music (2005).

About la comunidad

Founded in 2001 by brothers Jose and Joaquin Molla, la comunidad (the community) is a global independent agency known for excellence in multi-platform advertising and for authentic communications on multinational brands. La comunidad has three offices one in Miami Beach and two in Buenos Aires. La comunidad was named the 2006 Agency of the Year by Adweek’s Marketing y Medios; the agency has won numerous international advertising awards, including two Gold TV Lions and one Bronze Lion in the 2007 and 2008 editions of Cannes.

After just two years, la comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. La comunidad clients include Best Buy, Remy Martin, Johnson & Johnson, Citibank, Virgin Mobile, MTV/VH1, Volkswagen (Latin America), Disney Channel, Coca Cola Company and Rolling Stone Magazine, among others. For more information visit www.lacomu.com. “

The 2008 LMEC-LatinVision Convergence Conference: The Future of Latin Entertainment, Media and Technology Markets will be held on Wednesday, October 15, 2008, 8 a.m. to 6 p.m. at the New York Times Center in New York City.
The one-day event brings together the best minds in the Latin media, entertainment and technology markets to discuss why New York is the center for this industry and its future, how investors can tap into the growth and new opportunities and what the city is doing to help develop talent and strengthen its workforce.
Among the keynote speakers are: Joe Uva, CEO of Univision, Manuel Garcia-Duran, CEO of MioTV, John Patton, CEO of ImpreMedia, Fernando Rodriguez, CEO of Terra Networks and Don Browne, CEO and President of Telemundo. For a complete listing of speakers visit: www.latinvision.com/speakers.pdf
“The LMEC Conference highlights what the administration is doing to make New York the capital of Latin media and entertainment,” said Carlos Manzano, the LMEC’s Executive Director. “By bringing together industry, investors, educational institutions, and government we’re developing an infrastructure that will retain, expand and attract Latin media and entertainment, Hispanic advertising and New Media, increase tourism and make New York a destination to experience the best of Latin culture at our LMEC events, and develop the media and entertainment workforce.”
“It is an honor to partner with the New York Latin Media and Entertainment Commission and to attract such prominent and caliber of speakers to our Conference,” said Carlos Vasallo, LatinVision CEO. “I believe our conference is an opportunity for New York to continue to attract industry and for all attendees to learn first hand how to tap into the fastest growing market in the nation.”
The 2008 Convergence conference seeks to share and enhance a broader knowledge of the industry’s best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented, and elusive target audience. It will also showcase New York City’s efforts to promote and support Latin culture, entertainment and media.
The conference will be presented in the form of thematic panels with questions from the audience and moderated by experts in their respective fields.
Panel discussion topics include:

– Effective best practices to adopt new technologies by Latino media and
entertainment

– Case studies by top media players in the so-called traditional space,
and how their outlets are adapting to the digital space

– Technologies available for delivering information and entertainment
via new channels

– Efforts launched by both the private and public sector to create,
promote and support Latin American arts and culture

– Case studies of new ventures and how they got started through
financing and networking events

– Best practices in training, recruiting and retaining the best talent
in the areas of marketing, advertising, new media, PR and technology

This year’s conference will include a three-hour networking business reception at NASDAQ, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.
Several sponsorship packages are still available. For more information on sponsorships, please contact Carlos Vassallo at 646-519-2452 or via email at: carlos@latinvision.com
For registration and conference information, go to: www.latinvision.com/conference/fees.asp &

NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, has announced increased coverage and content in the NAVTEQ map for Mexico that enables improvements to the region’s navigation systems functionality. The current map release includes almost 450,000 km of roads and covers the entire population. Twenty-three percent of that population is covered at NAVTEQ’s highest quality levels: road network attribute verification, a specification distinctive to NAVTEQ maps.

NAVTEQ collects up to 260 attributes about the road network, such as direction of travel (one-ways), turn restrictions, and addresses providing automotive grade maps for use in line-fit or portable navigation systems. Unique to NAVTEQ, all of their global maps are built to a single data specification with a standard toolkit that supports quality map collection and verification. Local geographic analysts familiar with regional nuances collect and verify the map content using a variety of processes including driving the roads.

“Digital maps that support turn-by-turn vehicle guidance need to be highly accurate, and detailed,” stated Eliot Dam, director of product marketing- Americas, NAVTEQ. “Many road attributes such as turn restrictions or other restricted maneuvers are more efficiently collected or verified via in-vehicle processes. Other elements such as small physical barriers can only be collected and verified by geographic analysts on the road.”

NAVTEQ has three local offices employing up to thirty geographic analysts. Much of the database production is done locally as well in the Leon production center.

“Because all of our map collection, verification and production processes are standardized against a common database specification, customers can more quickly and easily integrate new quarterly coverage and content into their navigation systems,” stated Jim Dineen director and general manager-Latin America, NAVTEQ. “As we add more content and broaden attribute verification, end-users can receive improved routing benefits through the system providers’ map update programs.”

The NAVTEQ map for Mexico quarterly release program represents NAVTEQ’s ongoing commitment to the region. In addition to the Mexico map, NAVTEQ’s regional global coverage includes the United States, Canada, and South American coverage in Brazil and Argentina.

About the NAVTEQ Map for Mexico

The NAVTEQ map for Mexico enables automotive-grade turn-by-turn guidance for navigation systems, location-based solutions, and enterprise applications. Local resources employed in three field offices and a production facility in Leon collect and verify the road geometry and up to 260 road attributes. New map content is release quarterly.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,600 employees located in 187 offices and in 39 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.”

Join us October 9th in New York City for this one-of-a-kind event, to be held at the elegant and historic Altman Building. Save $360 by registering here now:

www.portada-online.com/conference/registration.aspx?cid=2

Benefit from listening to more than 30 leaders who will provide how-to advice on:

– Big Box Retail Advertising: The State of the Art
– Breaking through to increased Multicultural Advertising Budgets
– How You should think about Mobile Marketing for Hispanics and Why.
– Case Study: Automotive Advertising in the Hispanic Market
– How to increase the share of Digital and Print Advertising Dollars in Hispanic Advertising Budgets
– Financing, acquiring and selling Hispanic media properties
– Healthcare Advertising: Advice from a large Madison Avenue print buyer

Plus:
Three breakout sessions about:
– Monetizing Offline Content
– The Mobile Opportunity
– Online Video Advertising

Confirmed speakers include:

– Craig Desens, Chief Development Officer, NSA Media
– Tim Hahn, Director of Interactive, Latinworks
– Beth Fidoten, Print Director, Initiative Media
– Marti Frucci, Managing Director, DeSilva&Phillips
– Robert Nolan, Managing Partner Halyard Capital
– John Paton, CEO Impremedia- Daniel Villarroel, Director Multi-Ethnic Marketing, Maybelline & Garnier
– Sacha Xavier, Group Media Director, Avenue A-Razorfish

Make sure that you register and save $360 by taking advantage of the early bird, expiring in two days Thursday July 31. Copy this link into your browser: www.portada-online.com/conference/registration.aspx?cid=2
The conference will conclude with the first-ever Hispanic Digital and Print Media Awards Dinner, sponsored by Batanga. To nominate Candidates in 9 different categories, please go here:
www.portada-online.com/conference/award-nomination.aspx?cid=2

Sponsorship Opportunities:
Portada’s Annual Hispanic Digital and Print Media Conference is a
high-profile brand that is highly respected in the Hispanic and Latin American Advertising, Media and Publishing world. For information on how to align your brand with this conference, please e-mail Annette Fielman at
Annette@portada-online.com or contact her at (631) 470-2253.
The following companies already have signed up as Premium Sponsors of the Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner: Impremedia Digital (Platinum), Starmedia (Gold), MediaSpace Solutions (Silver Sponsor), JumpTV (Bronze), Todobebe (Bronze), Alloy Access (Bronze) and Batanga (Sponsor of the Hispanic Digital and Print Media Awards Dinner).

Media Partners: Ethnic Events, Grupo Entrada, Hispanic Professional Networking Group and Hispanic Trending.

CONTACT: Marcos Baer of Portada, +1-212-685-4441,
marcos@portada-online.com; or Annette Fielman, (631) 470-2253, Annette@portada-online.com, for conference information

Web site:

The 2008 LMEC-LatinVision Convergence Conference: The Future of Latin Entertainment, Media and Technology Markets will be held on Wednesday, October 15, 2008, 8 a.m. to 6 p.m. at the New York Times Center in New York City.

The one-day event brings together the best minds in the Latin media, entertainment and technology markets to discuss why New York is the center for this industry and its future, how investors can tap into the growth and new opportunities and what the city is doing to help develop talent and strengthen its workforce.

Among the keynote speakers are: Joe Uva, CEO of Univision, Manuel Garcia-Durán, CEO of MioTV, John Patton, CEO of ImpreMedia, Fernando Rodriguez, CEO of Terra Networks and Don Browne, CEO and President of Telemundo. For a complete listing of speakers and the conference program visit: www.latinvision.com/conference/Program.pdf

“The LMEC Conference highlights what the administration is doing to make New York the capital of Latin media and entertainment,” said Carlos Manzano, the LMEC’s Executive Director. “By bringing together industry, investors, educational institutions, and government we’re developing an infrastructure that will retain, expand and attract Latin media and entertainment, Hispanic advertising and New Media, increase tourism and make New York a destination to experience the best of Latin culture at our LMEC events, and develop the media and entertainment workforce.”

“It is an honor to partner with the New York Latin Media and Entertainment Commission and to attract such prominent and caliber of speakers to our Conference,” said Carlos Vassallo, LatinVision CEO. “I believe our conference is an opportunity for New York to continue to attract industry and for all attendees to learn first hand how to tap into the fastest growing market in the nation.”

The 2008 Convergence conference seeks to share and enhance a broader knowledge of the industry’s best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented, and elusive target audience. It will also showcase New York City’s efforts to promote and support Latin culture, entertainment and media.

The conference will be presented in the form of thematic panels with questions from the audience and moderated by experts in their respective fields.

Panel discussion topics include:

* Effective best practices to adopt new technologies by Latino media and entertainment
* Case studies by top media players in the so-called traditional space, and how their outlets are adapting to the digital space
* Technologies available for delivering information and entertainment via new channels
* Efforts launched by both the private and public sector to create, promote and support Latin American arts and culture
* Case studies of new ventures and how they got started through financing and networking events
* Best practices in training, recruiting and retaining the best talent in the areas of marketing, advertising, new media, PR and technology

This year’s conference will include a three-hour networking business reception at NASDAQ, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.

Several sponsorship packages are still available. For more information on sponsorships, please contact Carlos Vassallo at 646-519-2452 or via email at: carlos@latinvision.com

For registration and conference information, go to: www.latinvision.com/conference/fees.asp & www.latinvision.com/conference

ABOUT LATINVISION

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. “*

Suzuki Auto made a star appearance as the presenting sponsor of the New York International Latino Film Festival (NYILFF) opening night film “American Son,” featuring rising stars Nick Cannon, Melonie Diaz and Jay Hernandez. Suzuki’s sponsorship of the NYILFF, which runs from July 22 through 27, 2008 in New York City, is part of the carmaker’s ongoing effort to connect its brand and products with a wide range of Latinos — a segment that represents nearly 10 percent of Suzuki new vehicle sales.
(Photo: www.newscom.com/cgi-bin/prnh/20080723/LAW038)
As part of the festival’s opening night activities, Suzuki presented its first ever “Way of Life!” Award to Latina star on the rise Melonie Diaz. The award recognizes Diaz as a flourishing young Latina actress that embodies the authentic, bold and dynamic qualities of Suzuki’s “Way of Life!” brand philosophy. Included with the award, the automaker presented a $2,500 cash donation on Diaz’s behalf to the Manhattan-based Latin American Theatre Ensemble/El Porton del Barrio (LATE), a not-for-profit theater group responsible for the development of dramatic and literary talent from within the Hispanic-American community of New York City.
“The Suzuki brand is about confidently exploring the world and discovering one’s ability to live life to the fullest, and we’re glad we’ve found a like-minded partner in the New York International Latino Film Festival,” said Gene Brown, vice president of marketing for American Suzuki Automotive Operations. “Just as Suzuki is dedicated to providing fun and exciting products that reflect our customers’ ‘Way of Life’ attitude, the festival shares a similar commitment to providing exhilarating and culturally relevant entertainment for film fans.”
“I feel honored Suzuki has recognized me with the ‘Way of Life!’ Award and is supporting the Latin American Theatre Ensemble,” said actress Melonie Diaz. “It’s exciting to see companies like Suzuki Auto support not only a great film festival, but also organizations that help aspiring Latino talent.”
The NYILFF is one of the leading film festivals that focuses on the urban Latino experience and presents the work of the hottest emerging filmmakers from the U.S. and Latin America. This year’s festival includes screenings throughout the day and evening, industry panel discussions, music showcases and an exclusive partnership with Australia’s Hola Mexico Film Festival, all tailored to reach the diverse and generational Latino audience. Visit www.nylatinofilm.com for a complete festival schedule.
About Suzuki
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 500 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new automobiles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 193 countries and regions. For more information, visit www.media.suzukiauto.com.
About the New York International Latino Film Festival (NYILFF)
Launched in 1999, the NYILFF is now the premier Urban Latino film event in the country. The NYILFF’s mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community. Programming includes the flagship film festival in NYC, new music and art showcases, family and community events, scholarships for aspiring filmmakers, and a national short film competition in partnership with HBO. For more information, visit

MIAMI/SAN JUAN, July 22, 2008 – Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products.  That’s the reason Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group; these past years the agency has been consistently producing award-winning interactive marketing campaigns for Toyota as well as other global blue chip accounts

Nobox’s solution for Toyota: “The Incredible Gas Saving Machine”.  The Spanish-language website (www.LaIncreibleMaquinadeAhorrarGasolina.com), launched last week, reinforces Toyota’s commitment to addressing the needs of those clients struggling to navigate the current economic volatility.  The website, which also seeks to develop greater environmental awareness, is an ingenious approach to helping consumers gain a better understanding of the many myths associated with gasoline consumption.

According to Maribel Bengoa, marketing manager for Toyota of Puerto Rico, “The website offers us a unique opportunity to connect with our consumers, in a fun and engaging way, to empower them with vital information about smart gasoline consumption in today’s economy.  Nobox’s novel approach will provide our customers with much needed clarification regarding numerous doubts and concerns commonly associated with this topic as well as allow them to compare fuel consumption on Toyota’s models with those of our competitors”.

“Our creative team has enjoyed journeying back in time to develop a 19th century-themed website where users take part in helping our tinkering inventor fix his great gas saving machine”, noted Nobox President Jayson Fittipaldi.  “In playing the game, Toyota’s clients embark on a fantastic adventure, intended to further educate them about the realities of gasoline usage and environmental impact”.

Nobox has been collaborating with the Toyota Group over the past eight years.  Their most recent project for Toyota of Puerto Rico was the creation of dedicated, stand-alone website for Scion (www.scion-pr.com).  Last fall, the agency also developed a micro-site for Lexus USA; the luxury automaker tapped Nobox to design an online component where tennis enthusiasts were able to easily access information on Lexus-sponsored events that took place during the 2007 USTA US Open, the iconic Grand Slam tournament held each year at Flushing Meadows.

About Nobox Marketing Group
Nobox Marketing Group is an interactive agency specializing in universal integrated marketing strategies.  The agency creates innovative campaigns that integrate a variety of effective marketing strategies that cut through the clutter and help industry leaders effectively communicate messages to audiences throughout the world.  Nobox clients include: Copa Airlines, Mozilla, Verizon Wireless, Toyota, Scion, Lexus and Banco Popular. The agency, which maintains offices in South Florida and Puerto Rico, is the recipient of numerous international design and marketing awards. For more information, visit www.nobox.com.

ImpreMedia, the No. 1 Hispanic news and information company in the United States in online and print, is using IP technology from Avaya Inc. to improve contact center and customer service operations at its offices in Los Angeles, where it publishes La Opinión; in New York City, where it publishes El Diario La Prensa; and in Chicago, where it publishes La Raza. Avaya is a leading global provider of business communications applications, systems and services.

The company wanted an affordable, Internet Protocol (IP) communication system with call center capabilities whose operations they could easily monitor and manage. ImpreMedia chose Avaya IP Office, Avaya’s flagship voice and data communications system for small and medium businesses. According to Bob Mason, chief technology officer, ImpreMedia, IP Office gives his company a better handle on its call center productivity in offices located in three different markets across the country. With IP Office, ImpreMedia is also able to quickly, easily and economically provide its employees in additional, smaller and remote offices with the communications tools they need to do their jobs.

In Los Angeles, employees at La Opinion use a mix of Avaya digital and IP phones. Forty call center agents at the main call center office downtown, or in a small office in the suburbs, handle customers’ orders and solicit new business for classified advertisements.

“Our ad agents work together as if they’re in one place, and our managers can remotely monitor call traffic on agents’ PCs and allocate work to agents who aren’t so busy. We now have a better perspective on our operations, and our customer calls are answered faster and more efficiently,” Mason said. “Plus, our managers, who actually administer three call centers — classified ads, accounting and IT — can monitor all of the centers real-time and proactively reallocate resources to address calling patterns.” The Los Angeles contact center uses Avaya call recording software to keep a record of its calls. Third-party software from Computer Instruments, a member of Avaya’s DeveloperConnection program, automatically calls prospective customers for ads and then connects the calls to available agents, who then manage the calls.

ImpreMedia also wanted key employees in Los Angeles — such as those responsible for customer service or sales — to be productive while mobile. Now, employees with Avaya IP phones can have their incoming calls ring simultaneously on any other phone, including their mobile phones. Employees can now answer calls on the mobile phone, and once they return to their office can continue the conversation on their IP Office phone, accessing all of the system’s features, such as hold, conference, transfer, speed dial and other features. “These employees can also send their voice messages to their PCs or PDAs, where they read and respond to the message, even if they’re out of the office or on the road, which minimizes lost calls and improves our customer service,” Mason said.

ImpreMedia recently also chose IP Office for its El Diario office in the borough of Brooklyn, N.Y. “We were relocating to a new office, and it just made sense to choose IP, since it’s saving us money and helping us better serve our clients, and even greater sense to standardize on IP Office,” Mason said. “Soon, we plan to network our Los Angeles, Chicago and New York offices, and have four-digit dialing across these locations, so employees can contact each other faster. We also expect to save money on long-distance calls, especially on the huge volume of calls between our two largest newspapers in California and New York.”

ImpreMedia also plans to use IP Office’s contact center for its Brooklyn office, where one person currently takes calls from customers and routes the call to the appropriate person. “We know we’ll see a huge up tick in productivity and customer satisfaction,” Mason said. He also plans to save more money by routing calls from Los Angeles to its East coast tabloid, Hoy Nuevo York, through its El Diario office in Brooklyn. “Then, instead of a long distance call, the IP Office in Los Angeles will call our IP Office in Brooklyn, which will call our Hoy office — and we’ll pay for a local call, instead of a long distance call,” he said. “Clearly, IP Office is an important element in our plan to reduce our costs and increase our productivity and customer service.”

El Diario’s team of executives at the publication’s new, corporate headquarters in Manhattan has Avaya IP VPN phones that link them to the IP Office at El Diario in Brooklyn. “Some executives have offices in both Brooklyn and Manhattan,” Mason said. “With the Avaya IP phones, these managers can log into their phone at either location and get the same secure, reliable access anywhere.” A handful of employees who also need to work remotely have the Avaya IP VPN phone at home. The phones connect to IP Office lines and trunks and provide employees all the capabilities they have at their main office. A VPN gateway is not needed at the remote location (only at the main office), which saves the cost and headache of adding more hardware.

ImpreMedia used its Chicago office as the company’s test site for IP. In the La Raza office, which migrated to IP Office two years ago, five agents in the classified department use the built-in contact center application of IP Office to answer and make calls to clients. With IP Office, the agents can capture customer information in a group mailbox, and callers can leave messages via phone or a Web-browser interface. Callers can also ask to speak to a live agent or request a callback. These requests pop up on agents’ PC screen immediately, which improves customer service.

ImpreMedia’s IT staff, which is based in Los Angeles, will soon administer all three IP Office systems across the country, easily performing changes such as re-allocating extensions or changing greetings that customers hear when they call the newspapers.

ImpreMedia’s IP Office was configured by Converged Communication Systems, a certified member of Avaya’s BusinessPartner program and an Avaya “SMB Expert” reseller. Converged Communication Systems’ technical experts recently achieved Avaya Certified Expert (ACE) certification, which is the highest certification for Avaya resellers. Avaya certification validates the knowledge and skills associated with Avaya products and their underlying technologies, which enable professionals to effectively sell, design and implement powerful converged communication solutions.”*

Sacha Xavier, Group Media Director at Avenue-A Razorfish, has been confirmed as a speaker for our October 9 Conference. Xabier’s presentation topic will be: “ How You should think about Mobile Marketing for Hispanics and Why: The perspective of a large Digital Agency Decision Maker.”*

Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated 6pm local newscast for fourteen consecutive years1 and the #1 station across all Nielsen measured markets in the country regardless of language2, announced today the mobile distribution of news alerts, both in video and text messages, on Univision Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

“Univision 34’s launch of mobile news alerts is an extension of our commitment to deliver the most relevant news and information to our audiences. Our viewers will now be able to receive news, as it happens on their mobile phones,” said Maelia Macin, vice president and general manager of Univision 34 Los Angeles. “If you look at Hispanic wireless use, in fact more than 18 million U.S. Hispanics are wireless subscribers, this is a logical extension of how we deliver information to our audiences. With this initiative, Univision continues to serve as an information lifeline for our viewers by providing information that educates, motivates and empowers the Hispanic community.”

Univision Móvil, which delivers the industry’s most comprehensive Spanish-language suite of mobile offerings to our audiences, has partnered with Tapioca Mobile to handle distribution of alerts across all major carriers. Consumers now have mobile access to the # 1 news station in Los Angeles in addition to Univisionlosangeles.com and Univision Radio.

“We are proud to partner with KMEX-TV Univision 34,” said Sachin Deshpande, chief executive officer of Tapioca Mobile. “Univision has always been a visionary leader in the digital media arena. Thus, their latest commitment to delivering engaging video messages for mobile devices demonstrates the importance of this rapidly-growing mobile medium.”

To sign up and receive news alerts, viewers can send a text message with the word NU34 to 76225. Subscribers will receive three alerts per day, at 8:00 a.m., 12:00 p.m. and 4:00 p.m.

1 Nielsen Station Index, 1994 to 2008, Adults 18-49 program average ratings among weekday 6pm early evening local newscasts.

2 Nielsen Station Index, June 2008 Sweeps Live Plus 7 Adults 18-49 impressions, M-Su 6am-2am.

About Tapioca Mobile

Tapioca Mobile, Inc. (www.tapiocamobile.com) is the leader in the ubiquitous delivery of multimedia messaging for mobile communities. Headquartered in San Diego, Calif., Tapioca Mobile is a privately held company whose investors include Venrock.

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, visit www.univision.net.”

Marketwire, a full-service newswire and communications workflow solutions provider, today announces the debut of NoticiasDigitales, the newswire industry’s first real-time business-to-consumer digital news service to publish Spanish-language news on Latin American websites. An enhancement to its Spanish-language press release distribution circuits, Marketwire’s NoticiasDigitales displays press releases on more than 100 leading newspaper, financial and economic news, and media websites and portals that bring corporate news to millions of influential Spanish-speaking viewers across North America, Central America and South America.

“With the rapid growth of social media and ‘citizen journalism,’ the future of the newswire industry depends on leveraging new technologies to offer effective business-to-consumer news delivery solutions,” commented Marketwire Vice President of Emerging Markets Hector Botero. “Ethnic, emerging and international markets represent enormous, untapped opportunities for an online digital news distribution service, and we are extremely excited to launch an industry first to our clients who target Spanish-speaking audiences.”

Participants in the large web network at the core of Marketwire’s NoticiasDigitales include major news media, business, finance and technology websites published in Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela. Examples of participating websites are Caracol Radio, Clarín.com, Dinero.com, El Universal.com and Nacion.com.

A 30-day testing period revealed that between June 11 and July 11, 2008, Marketwire’s NoticiasDigitales received more than 4 million total impressions from visitors in 21 countries. Thirty percent, or 1.2 million of those impressions came from visitors in Colombia, an economy growing at 6.8 percent a year (two full points faster than the Latin American average); 29 percent, or 1.18 million of the impressions were from the United States; 13 percent, or 520,000 impressions, came from visitors in Argentina, a country that has experienced four consecutive years of more than 8 percent growth in GDP; and 11 percent, or 431,000 impressions, came from Mexico, a country counting the United States as its largest trading partner.

Now, by adding more than 100 websites and 3 million-plus monthly views to its comprehensive Latin America distribution circuits that, combined, reach more than 80,000 media points in Latin America, Marketwire reinforces its position as the leading Latin American market press release distributor. NoticiasDigitales is included in all of Marketwire’s Spanish-language press release distribution circuits: five Latin America/South America distribution packages; newslines to 17 Latin American countries; and its industry-leading North America Hispanic newsline that reaches more than 5,000 journalists and editors through Marketwire’s NoticiasFinancieras news syndicate generating news for print publications with combined circulation exceeding 3 million daily, and readership, including web properties, exceeding 10 million.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier news distribution, media management, multimedia and monitoring solutions. Marketwire’s customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients’ news to the world’s media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK’s Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services — including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more — that help communication professionals maximize their effectiveness while ensuring accuracy and best practices.

Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada’s largest pension funds. Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com. “*

Juniper Content Corporation’s (OTCBB:JNPC)(”Juniper”) ¡Sorpresa! announced today that Jon C. Dubin has joined the Spanish-language children’s network as Vice President of Advertising Sales. Mr. Dubin comes to ¡Sorpresa! with over 20 years of experience in targeted advertising in the Hispanic marketplace. He will be based in Los Angeles and report to Mike Weiden, Senior Vice President of Advertising Sales at ¡Sorpresa!.

“Drawing on his wealth of experience in TV advertising and other media, Jon will oversee business conducted in some of the country’s largest Hispanic markets,” said Stuart B. Rekant, Juniper Content Chairman and CEO of ¡Sorpresa!. “As we reach toward the 1.5 million subscriber mark, Jon’s relationships with media buyers and their clients should enhance our ability to access advertisers interested in reaching the Hispanic family demographic, which is the fastest-growing segment of the U.S. population.”

Mr. Dubin joins the company from the City Reach Latino & Epic Media Group at Mobile Fleet Media, a mobile out-of-home media company where he was Vice President of Advertising Sales & Marketing in Los Angeles. Previously, he served as Vice President of Advertising Sales & Marketing in Los Angeles and Miami for Zoom Media Group Online Publishers’ two primary Latino-targeted publications, Poder and Loft magazines.

Mr. Dubin also served 15 years at Univision Communications, Inc. where he managed network, local TV, magazine, online sales and advertising efforts, and launched and managed the network’s website. He also held the position of Vice President of Advertising & Affiliate Sales in Los Angeles at Fox Sports, where he launched and managed day-to-day advertising and affiliate sales operations for Fox Sports International. Mr. Dubin holds a B.S. in Corporate Communications from Boston University’s School Of Public Communication. “*

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View more “Did You Know?” facts in our “Did You Know?” section

Microsoft has launched MSN Mobile Latino, which specifically targets the Latino community in the United States, at the San Diego annual conference of the National Council of La Razas (NCLR). “*