http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2011/12/21/elpolvorin-over-blog-es-in-a-first-mcdonalds-is-exiting-bolivia-in-spanish-mcdonald%c2%b4s-se-fundio-por-desinteres-del-publico-y-cierra-todos-sus-locales/ http://www.hispanictips.com/2011/12/21/elpolvorin-over-blog-es-in-a-first-mcdonalds-is-exiting-bolivia-in-spanish-mcdonald%c2%b4s-se-fundio-por-desinteres-del-publico-y-cierra-todos-sus-locales/#comments Wed, 21 Dec 2011 17:50:36 +0000 Tomas http://www.hispanictips.com/?p=164258 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/12/21/elpolvorin-over-blog-es-in-a-first-mcdonalds-is-exiting-bolivia-in-spanish-mcdonald%c2%b4s-se-fundio-por-desinteres-del-publico-y-cierra-todos-sus-locales/feed/ 0 http://www.hispanictips.com/2011/11/10/mcdonalds%c2%ae-usa-announces-the-launch-of-its-official-spanish-language-twitter-handle-meencanta-to-engage-with-latino-followers/ http://www.hispanictips.com/2011/11/10/mcdonalds%c2%ae-usa-announces-the-launch-of-its-official-spanish-language-twitter-handle-meencanta-to-engage-with-latino-followers/#comments Thu, 10 Nov 2011 14:32:59 +0000 Tomas http://www.hispanictips.com/?p=160104
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"Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald's as we continue to build lasting relationships with our online consumers," said Cristina Alfaro , external communications manager, McDonald's USA . "Twitter is a wonderful way to listen to our followers, participate in the conversation, and lead with timely information about the things they care about, including access to college workshops; music and sporting events; fun giveaways and promotional events exclusive for @MeEncanta followers," continued Alfaro, a guest speaker at PR News' Twitter Conference in Las Vegas on Nov. 10 .

The new Twitter handle is managed by McDonald's national Hispanic PR agency of record, VPE Public Relations, and overseen by McDonald's communication and social media teams.

About McDonald's

McDonald's USA , LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com or follow us on Twitter (@McDonalds, @MeEncanta) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/10/mcdonalds%c2%ae-usa-announces-the-launch-of-its-official-spanish-language-twitter-handle-meencanta-to-engage-with-latino-followers/feed/ 0 http://www.hispanictips.com/2011/04/14/three-mcdonalds-corp-restaurant-managers-in-savannah-ga-were-charged-wednesday-with-selling-identities-stolen-from-u-s-citizens-to-prospective-workers-a-case-that-federal-authorities-say-shows/ http://www.hispanictips.com/2011/04/14/three-mcdonalds-corp-restaurant-managers-in-savannah-ga-were-charged-wednesday-with-selling-identities-stolen-from-u-s-citizens-to-prospective-workers-a-case-that-federal-authorities-say-shows/#comments Thu, 14 Apr 2011 15:11:10 +0000 TomasC http://www.hispanictips.com/?p=122852 Tomás @ HispanicTips from online.wsj.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/04/14/three-mcdonalds-corp-restaurant-managers-in-savannah-ga-were-charged-wednesday-with-selling-identities-stolen-from-u-s-citizens-to-prospective-workers-a-case-that-federal-authorities-say-shows/feed/ 0 http://www.hispanictips.com/2011/03/24/mcdonalds-to-feature-web-series-focused-on-latin-music-scene/ http://www.hispanictips.com/2011/03/24/mcdonalds-to-feature-web-series-focused-on-latin-music-scene/#comments Thu, 24 Mar 2011 18:05:20 +0000 TomasC http://www.hispanictips.com/?p=118147 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/03/24/mcdonalds-to-feature-web-series-focused-on-latin-music-scene/feed/ 0 http://www.hispanictips.com/2011/01/05/edgardo-a-navarro-linares-promoted-to-vice-president-multicultural-marketing-mcdonalds-usa/ http://www.hispanictips.com/2011/01/05/edgardo-a-navarro-linares-promoted-to-vice-president-multicultural-marketing-mcdonalds-usa/#comments Wed, 05 Jan 2011 17:12:11 +0000 Tomas http://www.hispanictips.com/?p=112856
(Photo: http://photos.prnewswire.com/prnh/20101228/LA22225)

"Multicultural marketing at McDonald's is more than segmented ethnic advertising campaigns; it's a business imperative and an integral element in our business strategy and marketing plans," said Golden. "With Edgardo's leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspective is understood and applied at all points throughout the marketing process."

"With the growing influence of ethnic consumers on mainstream trends including music, food, sports, fashion and lifestyle, I am delighted to take on this new role and build upon McDonald's success as a brand that customers know and trust," said Navarro. "Our multicultural marketing efforts are critical in helping us to expand and build brand relevance in the U.S. with our diverse customer base. I am honored to assume this responsibility."

An 18-year McDonald's veteran with a strong business and financial acumen, Navarro has a proven track record for success.

Most recently, Navarro served as the Vice President & General Manager of McDonald's Indianapolis Region, which encompasses a total of 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and Missouri.

Among his most notable accomplishments was the development of a comprehensive business and marketing plan for the launch of McDonald's McCafe beverages. Navarro's focus and commitment to excellence led the Indianapolis Region to consistently achieve one of the highest rates of growth in this important area of the McDonald's business.

He has held a variety of leadership positions at McDonald's in the U.S. and Central America. Prior to his role as General Manager in Indianapolis, Navarro served as vice president of the company's Houston Region's operations team.

As the former President of McDonald's Central America, Purchasing Director for McDonald's Puerto Rico, International Purchasing in Home Office and Senior Financial Manager for the Asia-Pacific Division, Navarro has developed and executed business and financial plans that have successfully impacted the McDonald's business since 1993.

Navarro is the former President and Founder of RMHC Panama. He also organized RMHC Chapters for El Salvador, Honduras and Costa Rica and served as the Houston Region's Hispanic Lead for Inclusion & Diversity Networks. He is currently chairs the National Hispanic Employee Business Network (NHEBN).

Navarro received a Bachelor of Arts in Economics and a Masters in Business Administration from the University of Chicago. He will be moving to the Chicago area with his wife Kenya and sons Felipe and Nicolas.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and (@McCafeYourDay) and Facebook (www.Facebook.com/McDonalds) for updates on our business, promotions and products.Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/01/05/edgardo-a-navarro-linares-promoted-to-vice-president-multicultural-marketing-mcdonalds-usa/feed/ 0 http://www.hispanictips.com/2010/08/30/rock-hola-con-mcdonalds%c2%ae-sweepstakes-takes-you-to-the-11th-annual-latin-grammy%c2%ae-awards/ http://www.hispanictips.com/2010/08/30/rock-hola-con-mcdonalds%c2%ae-sweepstakes-takes-you-to-the-11th-annual-latin-grammy%c2%ae-awards/#comments Mon, 30 Aug 2010 13:22:41 +0000 Tomas http://www.hispanictips.com/?p=96183 McDonald's returns for the third consecutive year as official sponsor of the 11th Annual Latin GRAMMY® Awards, which will broadcast live on the Univision Network from 8 p.m. to 11 p.m. ET/PT on November 11 from Mandalay Bay Events Center in Las Vegas. This year, McDonald's shares the Latin GRAMMY excitement with 20 lucky fans through the "Rock Hola! Con McDonald's" Sweepstakes, which will award five grand prize winners a trip for four to the most anticipated show of the year! Entries are now being accepted online at meencanta.com through September 30, 2010.

Sweepstakes grand prize winners will each receive round-trip airfare, hotel accommodations, VIP passes to the awards ceremony and access to the official Latin GRAMMY After Party, a $500 gift card, $50 McDonald's Arch Card®, and $500 to enjoy a spa experience with one of their guests. All winners and guests must be at least 21 years old.

"McDonald's is excited to return as a sponsor of the Latin GRAMMY Awards and provide the experience of a lifetime to five lucky winners and their guests to enjoy the greatest night of the year in Latin music," said Cristina Vilella, Director of Marketing, McDonald's.

Additional winners will receive prizes that include flip video cameras and $20 McDonald's Arch Cards.

No purchase is necessary. See www.meencanta.com for complete details. Void where prohibited.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About The Latin Recording Academy®

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/08/30/rock-hola-con-mcdonalds%c2%ae-sweepstakes-takes-you-to-the-11th-annual-latin-grammy%c2%ae-awards/feed/ 0 http://www.hispanictips.com/2010/07/08/mcdonalds-draws-ethnic-flavor-into-menus-ads-to-drive-sales/ http://www.hispanictips.com/2010/07/08/mcdonalds-draws-ethnic-flavor-into-menus-ads-to-drive-sales/#comments Thu, 08 Jul 2010 17:35:03 +0000 Tomas http://www.hispanictips.com/?p=89542 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/07/08/mcdonalds-draws-ethnic-flavor-into-menus-ads-to-drive-sales/feed/ 0 http://www.hispanictips.com/2010/05/15/mcdonalds-nba-and-more-discuss-hispanic-and-social-media-hprconf/ http://www.hispanictips.com/2010/05/15/mcdonalds-nba-and-more-discuss-hispanic-and-social-media-hprconf/#comments Sat, 15 May 2010 15:49:14 +0000 Tomas http://www.hispanictips.com/?p=85494 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/15/mcdonalds-nba-and-more-discuss-hispanic-and-social-media-hprconf/feed/ 0 http://www.hispanictips.com/2010/04/21/d-exposito-partners-receives-telly-award-for-mcdonalds-commercial/ http://www.hispanictips.com/2010/04/21/d-exposito-partners-receives-telly-award-for-mcdonalds-commercial/#comments Wed, 21 Apr 2010 17:41:51 +0000 Tomas http://www.hispanictips.com/?p=82787 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/21/d-exposito-partners-receives-telly-award-for-mcdonalds-commercial/feed/ 0 http://www.hispanictips.com/2010/04/20/singer-and-soap-opera-star-peewee-joins-mcdonaldsr-2010-fiestatour-exhibit-stops-in-high-schools/ http://www.hispanictips.com/2010/04/20/singer-and-soap-opera-star-peewee-joins-mcdonaldsr-2010-fiestatour-exhibit-stops-in-high-schools/#comments Tue, 20 Apr 2010 22:07:05 +0000 Tomas http://www.hispanictips.com/?p=82577 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/04/20/singer-and-soap-opera-star-peewee-joins-mcdonaldsr-2010-fiestatour-exhibit-stops-in-high-schools/feed/ 0