News (Noticias) Tagged ‘market research firm’

Atlanta may be known as the hub for R&B and hip-hop, but regional Mexican acts are finding a welcoming audience there too.

Market research firm Latin Force’s Geoscape data shows that Atlanta’s Latino population grew more than 900 percent between 1990 and 2008, to make up nearly 10 percent of the city’s population. The survey named Mexico as the dominant country of origin for Georgia’s Latinos. (Charlotte, North Carolina, which has about one-third as many Latinos as Atlanta, will experience a whopping 1,680 percent Latino growth from 1990 to 2013, Geoscape projects.)”*

Despite the much cited “digital divide,” many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate. Though younger people across all groups are much more likely to be online, there are major differences, including between males and females of the same age and ethnic group.
To find out more about online behavior among multicultural consumers, Synovate recently surveyed a total of 4,000 males and females ages 18+ across the U.S., including approximately 1,000 general market respondents, 1,000 African-Americans and 2,000 Hispanics.
Though approximately one in four Hispanics, African-Americans and general market consumers have visited YouTube.com in the past six months, African- American and Hispanic males ages 18-34 were more likely to have visited YouTube than their female counterparts. Among African-Americans, 55% of males and 33% of females visited YouTube, while among Hispanics, 41% of males and 20% of females visited the site. This differs from the general market, for which visiting this website was equally popular between males and females in the same age group.
For Hispanics, this gender disparity also extends to social networking sites such as MySpace.com and Facebook.com. Hispanic females were significantly less likely than Hispanic males to have visited social networking websites recently, with 18% of women and 27% of men claiming to have visited them. This is in sharp contrast to African-American and general market men and women, who were equally as likely to have visited MySpace or Facebook.
The differences in online behavior are especially prevalent with online shopping. Among general market consumers, 57% have made a recent purchase online while only 42% of African-Americans and one quarter of Hispanics have done the same. The gap is even larger with eBay visits. Less than three out of ten African-Americans and Hispanics have visited eBay in the past six months versus 41% of the general market population.
According to Denise Marks, Vice President of Diversity Research at Synovate, “For many multicultural consumers, Internet usage is about connecting with friends and family, and to keep up on the latest trends and news. As more Hispanics and African-Americans spend time online, marketing efforts should be directed towards building trust among these consumers to help them feel comfortable about online commercial transactions.”
Hispanics also lag behind other groups in adopting online banking, with only 24% claiming to have paid monthly bills online recently compared to 38% of general market consumers and 34% of African-Americans. While Hispanics overall are less likely to own financial products such as bank accounts and credit cards, their lower use of online banking may also be due to the fact that only 59% of Hispanics have Internet access at home, work, school, or through other means. This is substantially lower than the African-American and general market populations, of which at least 80% have Internet access.
Marks said, “Although Internet access is steadily increasing among Hispanics, basic necessities still come first for many in this group, the majority of whom are immigrants. Buying a computer is not always at the top of their shopping list, especially with the current jump in food and gas prices.”
Use of instant messaging, and posting to blogs and other online forums is similar across all groups, and again skews towards younger respondents. Instant messaging is more popular among Hispanic males than females, at 32% versus 24%, but there are no differences between the sexes for blogging.
With overall activity online, there are many differences among Hispanics depending on the language spoken at home. Overall, Hispanics that speak Spanish at home all or most of the time are much less likely to spend time online than those who are bilingual or English-dominant. The largest divide in online activities for the two language groups are engaging in commercial transactions or visiting social networks such as MySpace or Facebook. Those who speak English at least as much as Spanish are more likely to participate or visit these websites.
For more information on Synovate’s 2008 U.S. Diversity Markets Report, with data on buying power, language use profiles, and media, product, and service usage information for Hispanics, African-Americans and Asian-Americans, visit www.synovate.com/knowledge/publications/#diversity2008. To learn more about Synovate diversity research, visit

Delve LLC, is a national market research firm with local offices located in Bloomington, MN. We conduct PAID market research discussions, product testing, taste tests and more.

We currently have need for Hispanic research participants like you to participate in fun and interesting discussions and product testing in our offices regarding products and services you use everyday.
Current tests include the following:

• Chocolate taste testing
• Car research

Participation typically ranges from 30 -180 min and pays $30-$100 for in person participation.

To participate in these and other research projects, there are no any fees to sign up, NO SALES and information is kept confidential.

Please call 952-858-1572 for more information
or visit us at www.Delve.com

Freddie Mac (NYSE: RE) has re-edited the custom made video it posted to YouTube(TM) for Spanish-speaking homeowners in an effort to warn more delinquent borrowers about a widespread form of foreclosure fraud. The new Spanish language version of Freddie Mac’s anti-fraud video can be found at http://www.youtube.com/AvoidFraud

“One of the first comments posted about our anti-fraud on YouTube was ‘where is the Spanish version?’ We immediately decided to re-work the original with a Spanish script and subtitles because borrowers in America’s Latino community are also vulnerable to these con artists,” said Ingrid Beckles, vice president, Servicing and Asset Management, Freddie Mac.

Like the English-language Internet video Freddie Mac produced and posted in 2007, the Spanish language version uses professional actors to demonstrate how con artists can

– Get copies of foreclosure notices at City Hall or a county courthouse;

– Persuade distressed borrowers to give up the deeds in exchange for suspicious promises to solve their financial problems;

– Use the deeds to secure new loans for themselves; and,

– Let the new loans go into foreclosure, which means the homeowners looking for help end up losing their house.

Beckles added: “Both videos urge delinquent borrowers to call their lenders because they are their best chance for a forbearance, loan modification, or other workout that may help them stay in their home. In fact, by working with our servicers, we now help an average of 1,000 delinquent borrowers a week avoid foreclosure through forbearances, repayment plans or other workout options.”

“A growing number of Latino families are falling victim to foreclosure rescue companies who prey on them when they are most vulnerable. While the symbol of the America Dream slips through their fingers these companies often usher them into certain foreclosure rather than preventing it. We applaud Freddie Mac for their innovative approach to create community awareness on this issue,” said Janet Murguia, President and CEO, National Council of La Raza.

Freddie Mac decided to produce the anti-fraud videos when a new survey of delinquent borrowers found 25 percent going to the Internet first for information about managing their mortgages and avoiding foreclosure. Roper Public Affairs and Media - a leading international market research firm - surveyed 2411 adult homeowners, including 1,004 delinquent borrowers more than one month late. (For a Freddie Mac/Roper survey summary, go to freddiemac.com/service/msp/pdf/foreclosure_avoidance_dec2007.pdf.)

Freddie Mac is a stockholder-owned corporation established by Congress in 1970 to support homeownership and rental housing. Freddie Mac purchases single-family and multifamily residential mortgages and mortgage-related securities, which it finances primarily by issuing mortgage-related securities and debt instruments in the capital markets. Over the years, Freddie Mac has made home possible more than 50 million times, ensuring financing for one in six homebuyers and more than four million renters. “*

Spanish Version

English Version

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

“Digital camera sales are quickly growing among Hispanic customers with Internet access, according to a joint study from market research firms Luth Research and Answers Research.

The survey, which polled 17,000 digital camera users from Luth Research’s SurveySaavy online community, found that Hispanic digital camera users are more likely to share their photos with a larger number of family and friends (21 people versus 18 for non-Hispanics), and share photos more frequently.”

“Hola! Romance readers. Now you can try a little salsa with your romance fiction! MyRomanceStory.com, the premier online romance graphic novella site, is launching a Spanish section of its site in time for hot days and sultry nights. The new section is called Queridamia.com, and will feature novellas and lifestyle columns.

The totally illustrated romance stories in vibrant color have captivated millions of readers worldwide. “Spanish language adaptations have long been planned,” says managing editor, Tom King. “We just thought this was the right time to release them.”

Given the strong demographics of Spanish-speaking romance readers not only in the U.S. but in Latin America and Spain, the launch is another step in Arrow Publications’ plan to expand MyRomanceStory.com’s offerings worldwide.

“It goes to the universal appeal of the product that our authors and illustrators come from all over the world,” says CEO, Patricia White. “They bring a certain sophistication to our novellas that is evidently appreciated by the positive survey responses we get.”

Along with the Spanish novellas, Queridamia.com will offer popular lifestyle columns, such as “Discover Your Romance Signs” (Descrubra sus Signos Romanticos) and “Ask Dr. Charmaine (Preguntale a la Dra. Charmaine). Original Spanish offerings are also planned.

El Partido Del Amor (Love Match), the first release, will be presented in multiple parts much like the popular novellas on Latin TV. Other stories will run in continuing segments each day.

“The Latin countries have always had a strong history of illustrated romance novellas,” says White. “Now we are offering them online, in color and in some cases with original music. A total romantic experience.”

According to Cheskin Research, a U.S. market research firm, 42% of U.S. Hispanic household have a computer, and it is estimated that 48% of Hispanics with Internet access bought a book or magazine online at least once a three- month period. According to Romance Writers of America, the romance market accounted for $1.4 billion in sales in 2005.

MyRomanceStory.com is published by Arrow Publications, LLC, a 24-year old Potomac, MD corporation. MyRomanceStory.com features online graphic novellas in all romance fiction genres, lifestyle columns, book reviews, online shopping, various magazines, such as Dorchester Media’s True Love Confessions group, blog and newsletters. MyRomanceStory.com

CONTACT: Tom King, +1-301-740-9625, tking@arrowpub.com

Web site: http://myromancestory.com/
http://queridamia.com/ “

“The most advanced system for gauging consumer insight among Hispanic audiences launches today through a joint venture of sister market research firms Latin Pulse and AcuPOLL Research. The new U.S. Hispanic consumer testing service represents a major market research breakthrough as it offers the ability to reliably and quantitatively research among less acculturated Hispanic consumers online. The service is designed for marketers needing to test a few ideas quickly and at a lower overall cost, yet who demand the reliability and projectability that traditional focus groups cannot deliver.

Researching U.S. Hispanic consumers, especially those less-acculturated, quantitatively and cost effectively with projectable sample sizes has represented a major challenge for U.S. companies needing accurate consumer research data. According to Latin Pulse president Mario Quinones, most organizations instead tend to use focus groups which are erroneously viewed as less expensive than traditional quantitative testing and are inherently less accurate.

“Reaching and testing Hispanic consumers on the Internet has been a particular problem because of relatively low online incidence and difficulties of ensuring a representative sample,” Quinones says. “However, we have created the right panel to ensure sufficient Hispanic online users, even among less acculturated Hispanics while continuing to use our unique computer controlled methodology. In addition, we use a sample of U.S. Hispanics that covers the entire U.S. and different levels of acculturation.”

Jay Gronlund, Managing Director of Latin Pulse’s U.S. Hispanic testing, adds that another advantage of the new Latin Pulse/AcuPOLL model for Internet testing among U.S. Hispanics is that a marketer can quickly receive reliable test results on select ideas which can then be projected against proven Latin Pulse norms. Research conducted by Latin Pulse in these consumers’ countries of origin gives the company a deeper understanding of consumer beliefs, cultural identities, motivations and practices to help interpret U.S. results.

And, just like the company’s central location testing method of collection, this new Latin Pulse/AcuPOLL service can quantitatively test concepts, advertising, and other marketing initiatives – including use of the eFactor emotional modeling that measures the emotional connection a consumer has to a given brand or advertisement.
“

“Search Engine Strategies SES is hosting the second annual Search Engine Strategies SES Latino Conference and Expo in Miami, Florida, on June 18-19, 2007. Executives and their marketing and web development teams will attend the event to gain insight on how to reach this highly lucrative Spanish and Portuguese speaking audience. SES Latino will offer its sessions in English along with live translation in Spanish and Portuguese.

There were 15.7 million Hispanic Internet users in the U.S. in 2005, rising to 16.7 million in 2006, according to the market research firm eMarketer.com. The number of users is expected to grow 33 percent during the next five years, reaching 20.9 million in 2010. In addition, U.S. Hispanics and Latin American consumers rank among the world’s top Internet users. According to Internet World Stats, the number of Spanish-speaking Internet users worldwide has increased more than 260 percent since 2000, outpacing the rest of the worlds usage growth by more than 25 percent over the same period.

Savvy interactive executives and marketers will gather at SES Latino to learn how to maximize search engine marketing opportunities and stay informed on the latest search solutions geared for Spanish speakers. Attendees will hear the new and innovative approaches and learn the right strategies and tactics for these markets through real-world success stories and insights from SEM/SEO industry leaders in the U.S. and Latin America.

“Search engine optimization techniques are marketed different in the Latino community,” said Nacho Hernandez, CEO of iHispanic Marketing Group and SES Latino Conference Chair. “SES Latino affords ambitious marketers the opportunity to gain real, actionable information to grow their business by tapping into this highly lucrative market.”

An additional day of Web Search Training has been added on June 20th. Taught by Jeffrey Eisenberg, co-founder of Future Now and a contributing writer for the ClickZ Network www.ClickZ.com, the Call to Action Workshop – Conversion Optimization Training session will take its students beyond the traditional thinking on driving increased conversions online and will look at what executives and marketers need to know to achieve dynamic results from their online efforts.

Those new to SEM will learn about free and paid search engine placements, driving “organic” traffic, efficiently purchasing lists, managing language issues, calculating ROI, and building links throughout the U.S. Hispanic and Latin American community that generate significant relevant website traffic. Advanced marketers will learn how global search engines participate in Latin America, how users’ search behavior differs in Latin America, what structural and cultural barriers they will encounter, why some Latino users prefer local/regional search engines, how search engines treat Hispanic content, how to increase relevancy and monetization of their sites, and more.

For additional information about SES Latino Search and other upcoming conferences, visit www.SearchEngineStrategies.com.”

“A survey conducted by Harris Interactive for the Hypertension Education Foundation (HEF) reveals significant gaps in the understanding some Hispanics have about the risks associated with hypertension””also known as high blood pressure (HBP) – and what they can do to manage the condition.

“The good news from the survey is that many in the Hispanic community with high blood pressure are being treated and are following their medication regimens,” said Dr. Marvin Moser, president of the HEF. “Unfortunately, the survey makes it equally clear that high blood pressure in this population is not fully controlled and that this may be partially due to a lack of information about the impact high blood pressure can have on health, as well as what can be done to lessen risks through lifestyle changes.”
High blood pressure affects nearly one in four adults (60 million) in the United States. It has been estimated that about half of Americans with high blood pressure do not know they have the condition because it has no noticeable symptoms. The condition is a primary or contributing cause of death for over a quarter of a million people in the US each year and is a significant risk factor for coronary heart disease that can also lead to stroke, heart attack, or heart and kidney failure. Over 22% of Hispanic women and almost 25% of Hispanic men have high blood pressure; the leading causes of death among Hispanic adults are stroke and heart disease.

The survey was supported by a grant from King Pharmaceuticals, Inc. and polled 1,245 adults age 45+ who had been diagnosed with hypertension.

On a positive note, the survey shows that 77% of Hispanic respondents are aware that 120/80 is the optimal blood pressure. A large majority also report taking medication to help control their blood pressure (86%), and 87% report that they always take their medication as directed.

However, the study also suggests that many Hispanics currently rely solely on medication to control the condition and are not following healthy lifestyle guidelines; 50% of Hispanic respondents report that they are not following a healthy diet because they are taking medication to control their blood pressure. Specifically, Hispanics are more likely to report not exercising regularly because they are taking medication that controls their blood pressure (34%) than either their Caucasian or African-American counterparts (26% and 24% respectively).

Almost half (47%) of Hispanic respondents had been told by their doctors that their blood pressure was still too high at some time during their treatment, even though most respondents are taking medication to help control their hypertension.

The survey provides evidence that suggests a lack of communication between patients and their healthcare providers regarding information on managing hypertension; 19% of Hispanic respondents reported not knowing the specific goal of treatment and 35% reported not having been told their treatment goal by their healthcare provider. In addition, of the Hispanic population polled, only 38% exercise regularly, 64% follow a healthy diet, 28% perform relaxation techniques, and 30% limit daily alcohol intake in order to treat the condition, numbers which suggest that many Hispanics do not understand the importance of lifestyle changes in the management of high blood pressure.

Hispanics are similarly under-informed about the risks associated with high blood pressure. Although almost all of the Hispanic respondents associate heart attack risks with high blood pressure (94%), only 83% do so with strokes. And, when it comes to other risks, such as atherosclerosis (hardening of the arteries) (75%), enlarged heart (60%) and failure of the kidneys to function properly (46%), the knowledge gap is wider. More than one third (34%) of respondents report that they had not been told and 14% report that they are not sure if they had been told by their doctor about the cardiovascular risks associated with high blood pressure.

“The survey results show that even among Hispanics being treated for hypertension, there is still a lack of complete knowledge or concern among many of them about the risks associated with the condition. Although Hispanic respondents were more likely to be treated for diabetes and high cholesterol in addition to hypertension, it is alarming how many were not taking even the most basic steps – such as following a healthy diet or exercising – to improve their health,” says Dr. Frank Lavernia, an adjunct faculty member of the Coalition for the Advancement of Cardiovascular Health and founder of the Diabetes Center at the North Broward Medical Center. “Given the prevalence of end organ damage associated with high blood pressure, it’s especially important to convey to the Hispanic population not only the importance of actively managing this disease, but that it is possible to reduce related risks with the right treatment, including lifestyle changes, proper medication, and patient education.”

“People’s understanding””or misunderstanding””of high blood pressure is a key factor in how patients try to control it,” Dr. Moser, who is also Clinical Professor of Medicine at the Yale University School of Medicine and the Editor-in-Chief of the Journal of Clinical Hypertension, notes. “Effective treatment of hypertension is one of the most dramatic examples of successful disease prevention, but this survey shows that we still have a long way to go. Successful lowering of blood pressure will reduce strokes and stroke deaths, heart failure and heart attacks by 35-50 %. Given the significant percentages of Hispanic adults with high blood pressure, it is imperative that this population be better informed about the cardiovascular risks of hypertension and what can be done to reduce them.”

Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of the Hypertension Education Foundation and King Pharmaceuticals, Inc. between January 4 and 17, 2007 among 1,245 adults, aged 45 and over, who have been diagnosed with hypertension. Figures for education, age, sex, race/ethnicity, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

With a pure probability sample of 1,245 adults (including 112 Hispanics), one could say with a ninety-five percent probability that the overall results have a sampling error of +/- 3 percentage points. Sampling error for data based on sub-samples would be higher and would vary. However, that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About HEF
The Hypertension Education Foundation, Inc. (HEF) was incorporated as a public foundation in 1977 for the purpose of increasing both physician and public awareness of the problems of treating HBP and promoting research and teaching efforts in the field of hypertension. It has organized and participated in more than 50 hypertension symposia throughout the US over the past eight years and has sponsored Visiting Lecturers’, Fellowships in hypertension and other educational programs, as well as research into the causes of hypertension in different ethnic groups. The HEF distributes two educational booklets, “High Blood Pressure: What You Should Know About It and What You Can Do To Help Your Doctor Treat It” and “High Blood Pressure and Diabetes: Control Them and Live Longer.” These, as well as other patient education materials, can be downloaded from the HEF Web site, www.hypertensionfoundation.org.

About Harris Interactive
Harris Interactive is the 12th largest and fastest-growing market research firm in the world. The company provides innovative research, insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what it believes to be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiaries Novatris in France and MediaTransfer AG in Germany, and through a global network of independent market research firms. More information about Harris Interactive may be obtained at www.harrisinteractive.com. “

“Latin Pulse, a leading strategic market research firm in NYC, with headquarters in Mexico City covering Latin America and the Hispanic market in the U.S., has introduced a new, cost efficient methodology for quantitatively testing marketing initiatives over the Internet. This new Internet research service is designed for marketers who want to quickly test fewer ideas at a lower overall cost, yet still want the reliability and projectability that traditional focus groups cannot guarantee. The primary approach of Latin Pulse will still involve central location testing for measuring various marketing applications, since this diagnostic methodology provides so much rich, projectable data.

“Researching U.S. Hispanic consumers cost effectively with projectable sample sizes has always been a major challenge for U.S. companies,” said Mario Quinones, President of Latin Pulse. “Many tend to use focus groups instead because they are viewed as less expensive than traditional quantitative testing, although these qualitative results can be misleading and actual costs of repeated sessions often become excessive. Reaching and testing Hispanic consumers on the Internet has been a particular problem because of relatively low online incidence and difficulties of ensuring a representative sample. However, we have found the right panel to ensure sufficient Hispanic online users, while continuing to use our unique computer controlled methodology.”

“The big advantage of the Latin Pulse model for Internet testing among U.S. Hispanics is that a marketer can quickly get reliable test results on select ideas which would be projectable, validated by Latin Pulse norms, and usually less expensive than 2-3 focus group sessions,” commented Jay Gronlund, Vice President, U.S. Managing Director, Latin Pulse, based in New York City. “In addition, we use a sample of U.S. Hispanics that covers the entire U.S. and all levels of acculturation. Like our central location testing, we can quantitatively test concepts, advertising, and other marketing initiatives, even using our new E-Factor model to test emotional responses.”

Latin Pulse is affiliated with AcuPoll from Cincinnati, and has been using its proprietary research technology for new product concepts, advertising copy and other marketing opportunities in Latin America and the U.S. Hispanic market since 2000. In addition to its unique methodology for collecting and assessing detailed diagnostic data, Latin Pulse is committed to developing long-term partnerships with its clients, based on the strong marketing expertise of its management team.

Contact:

Jay Gronlund
Latin Pulse - U.S.A.
212-697-3181
jayg@latin-pulse.com “

“Marketing to Americans is no longer a black and white issue – it’s tan, bronze, olive, and other hues that reflect our increasingly diverse population. Today, 30 percent of American consumers claim to be members of a minority group, and by 2050, that figure will reach almost 50 percent, according to U.S. Census Bureau projections, with over half coming from the Hispanic population. Yet, conventional market research hasn’t helped corporations understand how these new consumers think and behave.

ResearchPAYS, Inc. (http://www.researchpays.net), a boutique market research firm, announced today its new primary market-research solution, ResearchPAYS(TM), which is designed to help marketers learn what America’s new consumers want and how to reach them. Using both an understanding of minority cultures plus a patent-pending data collection technique to track consumer preferences, ResearchPAYS promises to deliver accurate, verifiable research on minority consumer markets to corporations and government agencies.

“Traditional research methods aren’t sufficient to get reliable and verifiable data in minority-based markets,” says Tom Kadala, President of ResearchPAYS, Inc. “Consumers are often leery of giving their opinions to strangers.” But ResearchPAYS has developed a proven, community-friendly methodology to build segmented consumer opinion panels that remove any potential cultural bias. “The ResearchPAYS solution gives our clients the opportunity to look through a virtual window and see what is going on inside their respective marketplaces,” explains James Huerta, CEO of ResearchPAYS, Inc.

TouchTone Technology Narrows the Cultural Divide

To avoid any potential bias, the ResearchPAYS solution does not rely on telephone/web-based surveys. Instead, surveys are delivered to a respondent’s home address, who use a proprietary touch-tone phone process to enter their responses. This user-friendly methodology allows survey results to be entered in the language of preference and tabulated in real time, so corporate clients can log onto a secured Web site to view the results at any time. Additionally, marketers can parse the data anyway they wish to isolate specific cohorts. “These verified consumer panel members are also an excellent source for on-site focus group research and one-on-one interviews,” explains Mr. Kadala, who invented the process in 1993 and has used it to serve companies ranging from Unilever, Consumer Reports, Inc. Magazine, The Wall Street Journal, and American Express to local governments nationwide.

Targeting the Hispanic Market First

ResearchPAYS, Inc. has begun a nation-wide initiative to collect market preference data from Hispanic communities in the top 10 metro markets for Fortune 1000 corporations. The effort is expected to render a working database of pre-qualified consumer panelists of Hispanic heritage. “Despite their common language, Spanish, Hispanic consumers comprise over 30 different cultures,” notes Dr. James Gould, who is the former Chairman of the Graduate Marketing Program at Pace University and a consultant to the ResearchPAYS’ management team. “Understanding who the firm’s customers are, what they want, and where they come from on a per metro market basis is crucial to the success of any marketing campaign.” ResearchPAYS also plans to develop panels of African Americans and Asian Americans in the future.

About ResearchPAYS, Inc.

ResearchPAYS, Inc. is a privately-held New York based firm that offers boutique primary consumer market research services to Fortune 1000 companies. Services include field data collection at special events, segmenting targeted consumer opinion panels for in-depth quantitative research, developing targeted focus groups for qualitative research, and coordinating one-on-one interviews. ResearchPAYS’ interprets client field data, provides recommendations, and offers hands-on guidance that turn ideas into action. “

“A big plus in terms of marketing food to Hispanic shoppers is the fact that those living in the United States manage to retain their culture and language.

Hispanics take pride in their heritage and want to share it with their children, said Francis D. Gomez, senior advisor for the Manhattan market research firm, Latin Insights, as he discussed Hispanic marketing trends at the Expo Comida Latina trade show at the Jacob Javits Convention Center, Manhattan.”

“n the midst of the angry debate over immigration reform and English-only arguments, a report suggests that the way Hispanics watch television may not fit the stereotypes.

The study by Encuesta Inc., a Miami-based market research firm, says 57 percent of the Hispanics born in other countries watch television in English, not Spanish.”

“We all know it. We’ve all sung it. Some of us don’t even know what it means. What is it? It’s “Gasolina” (“Gasoline”), Daddy Yankee’s popular reggaetón hit. The album has sold over a million copies and the music sure is catchy.And marketers have taken note. Why? Because it reaches a young Hispanic demographic segment that according to studies represents a purchasing power of $25 billion dollars per year. In fact, today, Latino youth stands for 20 percent of the total U.S. teen population with studies showing that they will reach 62 percent by 2020, increasingly becoming a very lucrative segment of the economy.

Although companies are catching on, signing deals with top Latino artists including big reggaetón stars and developing campaigns aimed specifically at this youth segment, some, according to Beatrice Rangel, president of AMLA, a U.S. Hispanic market research firm, still don’t “get it.””

“A study released yesterday by market research firm New American Dimensions reveals what many of us Latinos already knew, that we prefer English language TV, like seeing Latinos selling us products while speaking English but we still tune in to Spanish language television sometimes.”

Please note some (many) sites require registration. Many times it is free.

“A new study finds that English is the overwhelming language choice among second generation Hispanics, and becomes nearly absolute among third generation Hispanics.

The study, authored by David Morse, president and CEO of the market research firm New American Dimensions, looks at language preference for TV viewing and commercials, and concludes that U.S. Hispanics overwhelmingly prefer English language TV, and are more inclined to buy a product if an ad featured Hispanics speaking English.”

Please note some (many) sites require registration. Many times it is free.

“Confirming a major paradigm shift in the understanding of language preference among US-born Hispanics, a new study finds that English is the overwhelming language choice among 2nd generation Latinos, and becomes nearly absolute among third generation Hispanics. The study, authored by David Morse, President and CEO of the multicultural market research firm New American Dimensions, looks at language preference for TV viewing and commercials, and concludes that U.S. Hispanics overwhelmingly prefer English language TV, and are more inclined to buy a product if an ad featured Hispanics speaking English. The study also finds that, despite their preference for English, many Hispanics still watch certain types of Spanish language entertainment.

The results of the study, “Made in America: Communicating with Young Latinos,” will be released today at a conference on “Marketing to Latinos in English,” held at the Maritime Hotel in New York City. It is among the first studies by an independent research organization unaffiliated with broadcast networks, and one of the largest of its kind. The conference is sponsored by Los Angeles-based New American Dimensions and Tu Ciudad Magazine. “

Please note some (many) sites require registration. Many times it is free.

“Tu Ciudad Magazine, an Emmis publication, and New American Dimensions, a leading ethnic market research firm, are co-sponsoring a breakthrough conference on October 27, 2005, at the Maritime Hotel in New York City. The conference will provide research-based insights into a rapidly expanding segment of the Hispanic market: English dominant and bilingual Hispanics.

According to the 2002 National Survey of Latinos conducted by the Pew Hispanic Center, 46 percent of second-generation Hispanics are bilingual while 78 percent of third-generation Hispanics are English dominant”

Please notes some (many) sites require registration. Many times it is free.

“From 2002 to 2004 the Hispanic adult population in the 87 metropolitan markets surveyed by The Media Audit increased by 16 percent while the number of Hispanic college graduates increased by 22 percent.

“The number of Hispanic college graduates increased by 806,000 from approximately 3.6 million to 4.4 million. The 4.4 million includes more than 1.3 million with advanced degrees,” said Bob Jordan, president of International Demographics, Inc., a 34-year-old market research firm which produces The Media Audit. The surveys cover only adults age 18 plus. “

Please notes some (many) sites require registration. Many times it is free.