http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/02/14/about-95-of-the-teen-population-growth-online-in-the-u-s-will-be-latino-said-mark-lopez-head-of-u-s-hispanic-audience-at-google/ http://www.hispanictips.com/2012/02/14/about-95-of-the-teen-population-growth-online-in-the-u-s-will-be-latino-said-mark-lopez-head-of-u-s-hispanic-audience-at-google/#comments Tue, 14 Feb 2012 13:02:40 +0000 Tomas http://www.hispanictips.com/?p=174210 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/02/14/about-95-of-the-teen-population-growth-online-in-the-u-s-will-be-latino-said-mark-lopez-head-of-u-s-hispanic-audience-at-google/feed/ 0 http://www.hispanictips.com/2011/04/01/another-qa-googles-mark-lopez-on-the-hispanic-audience/ http://www.hispanictips.com/2011/04/01/another-qa-googles-mark-lopez-on-the-hispanic-audience/#comments Fri, 01 Apr 2011 15:13:02 +0000 TomasC http://www.hispanictips.com/?p=119777 HispanicTips from econsultancy.com
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Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/03/28/googles-mark-lopez-us-hispanics-opportunities-and-challenges-of-a-market-in-full-development/feed/ 0 http://www.hispanictips.com/2010/11/11/five-things-mark-lopez-should-do-at-google/ http://www.hispanictips.com/2010/11/11/five-things-mark-lopez-should-do-at-google/#comments Thu, 11 Nov 2010 14:03:12 +0000 Tomas http://www.hispanictips.com/?p=109020 HispanicTips from www.hispaniconlinemarketing.com
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Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/10/changing-places-mark-lopez-carlos-herrera-sandra-naranjo-jose-valle-antonieta-collins%e2%80%a6/feed/ 0 http://www.hispanictips.com/2010/11/08/mark-lopez-out-as-coo-of-terra-joining-google-to-define-and-develop-their-us-hispanic-market-efforts/ http://www.hispanictips.com/2010/11/08/mark-lopez-out-as-coo-of-terra-joining-google-to-define-and-develop-their-us-hispanic-market-efforts/#comments Mon, 08 Nov 2010 17:03:33 +0000 Tomas http://www.hispanictips.com/?p=108600 HispanicTips from adage.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/08/mark-lopez-out-as-coo-of-terra-joining-google-to-define-and-develop-their-us-hispanic-market-efforts/feed/ 0 http://www.hispanictips.com/2010/06/01/changing-places-sergio-mankita-mark-lopez-william-a-cunningham-paul-price-michael-bayley/ http://www.hispanictips.com/2010/06/01/changing-places-sergio-mankita-mark-lopez-william-a-cunningham-paul-price-michael-bayley/#comments Tue, 01 Jun 2010 20:21:31 +0000 Tomas http://www.hispanictips.com/?p=87098 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/06/01/changing-places-sergio-mankita-mark-lopez-william-a-cunningham-paul-price-michael-bayley/feed/ 0 http://www.hispanictips.com/2010/05/25/iab-forms-multicultural-council/ http://www.hispanictips.com/2010/05/25/iab-forms-multicultural-council/#comments Tue, 25 May 2010 18:02:12 +0000 Tomas http://www.hispanictips.com/?p=86682 In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) today announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.

The IAB Multicultural Council, which replaces the former IAB Hispanic Committee, will focus on key issues that impact marketing and advertising within the multicultural marketplace including

* Audience measurement and ensuring that all segments of the U.S. population, especially minorities are properly measured and accounted for in online media measurement
* Educate marketers and agencies on how to create successful digital marketing strategies to reach multicultural markets
* Equip multicultural publishers and agencies with the tools necessary to address the needs of marketers who want to reach multicultural markets

“The work of this Council will drive a better understanding of the diverse populations and audiences that make up multicultural America and help marketers use interactive media to reach these market segments,” said Sherrill Mane, SVP, Industry Services, IAB. “The U.S. Latinos Online presentation that we are announcing today is just one example of the important work that the Multicultural Council will engage in on behalf of the industry.”

“The Multicultural Council will provide our industry with an important forum where we can work towards critical marketplace improvements. We also want to further our efforts in educating marketers and agencies to innovate and connect with this growing audience,” said Mark Lopez, Chief Operating Officer, Terra Networks, and Co-Chair of the IAB Multicultural Council. “The U.S. Latinos Online presentation is something we plan on updating quarterly so that it can be a resource for all industry stakeholders.”

“The IAB Multicultural Council and the Hispanic Research presentation will serve as an important forum for our advertising clients and partners to learn more about achieving maximum ROI in the Spanish-language market in an increasingly digital media environment,” said Borja Perez, Vice-President, Integrated Solutions And Digital Media, Telemundo.

To review U.S. Latinos Online: A Driving Force, please go to iab.net/us_latinos
To learn more about the IAB Multicultural Council please go to http://www.iab.net/multicultural_council.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/05/25/iab-forms-multicultural-council/feed/ 0 http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/ http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/#comments Wed, 07 Oct 2009 14:33:59 +0000 Tomas http://www.hispanictips.com/?p=63485 LatinVision Media, together with the New York City Latin Media & Entertainment Commission (LMEC), releases its prestigious speaker line up for the Converge 2009 Digital & Social Media Conference. The event will take place at TheTimesCenter in the New York Times headquarters on October 14, 2009, 8 a.m. to 6 p.m., followed by a business networking reception.

As one of the most anticipated Hispanic conferences on the east coast, this one-day event will once again summon the big players of change in the Latin and Hispanic market. Similar to its previous year, the conference will feature thematic panels with questions from the audience and be moderated by experts in their respective fields.

Among this year's speakers include:

-- Nancy Hill, President & CEO, American Association of Advertising Agencies

-- Olivia Maloney, Director, US Hispanic Sales & Solutions, AOL Latino/AOL

-- Gisela Girard, President & CEO, Association of Hispanic Advertising Agencies

-- Cathy Baron Tamraz, President & CEO of Business Wire

-- Luis Santos, President & CEO, El Tiempo - Colombia

-- John Paton, CEO, impreMedia

-- Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)

-- Ivan Braiker, CEO, HipCricket

-- Ruth Gaviria, CEO, Hispanic Business Ventures Meredith Corporation

-- Mike Wehrs, CEO, Mobile Marketing Association

-- Janet L. Robinson, CEO, The New York Times

-- Felipe Machado, Director Digital, O'Estado de Sao Paulo

-- Diana Sanchez, President & CEO, Telefónica USA

-- Peter Blacker, EVP Digital Media & Emerging Business, Telemundo

-- Juan Saldivar, CEO, Televisa Interactive Media

-- Mark Lopez, COO, Terra Networks

-- Kevin Conroy, President Interactive Media, Univision Communications

-- Joe Uva, President & CEO, Univision Communications

-- Mario Baeza, Founder & President, V-me Media

"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision Media is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."

The keynote address will be given by Mr. Joe Uva, President and CEO of Univision Communications. "Hispanics are expanding their representation and influence across every industry sector in this country," said Uva. "We commend New York City's Latin Media and Entertainment Commission and LatinVision Media for once again bringing to the forefront the important role the Latino community, Spanish-language media and the city of New York are playing in shaping the future of the media, entertainment, technology and advertising sectors."

To learn more about the conference, to register and sponsor www.latinvision.com/conference

About LatinVision Media

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others.

For more information: http://tinyurl.com/LatinVision

About the Latin Media & Entertainment Commission (LMEC)

Mayor Michael R. Bloomberg established the LMEC in 2003 to make New York the capital of Latin media and entertainment in the world. The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from nonprofit and cultural sectors, and leading executives from the financial, advertising and real estate sectors. For more information: www.nyc.gov/lmec Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/feed/ 0 http://www.hispanictips.com/2009/09/15/hispanic-online-publishers-get-social-a-chat-with-kevin-conroy-president-of-univision-interactive-media-and-mark-lopez-coo-of-terra-networks-about-the-current-state-of-the-hispanic-online-market/ http://www.hispanictips.com/2009/09/15/hispanic-online-publishers-get-social-a-chat-with-kevin-conroy-president-of-univision-interactive-media-and-mark-lopez-coo-of-terra-networks-about-the-current-state-of-the-hispanic-online-market/#comments Tue, 15 Sep 2009 14:42:37 +0000 Tomas http://www.hispanictips.com/?p=61068 HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2009/09/15/hispanic-online-publishers-get-social-a-chat-with-kevin-conroy-president-of-univision-interactive-media-and-mark-lopez-coo-of-terra-networks-about-the-current-state-of-the-hispanic-online-market/feed/ 0