http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:56:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/24/pr-cafemom-launches-mamaslatinas-the-first-bilingual-online-destination-to-serve-hispanic-mothers-in-the-united-states/ http://www.hispanictips.com/2012/01/24/pr-cafemom-launches-mamaslatinas-the-first-bilingual-online-destination-to-serve-hispanic-mothers-in-the-united-states/#comments Tue, 24 Jan 2012 15:02:23 +0000 Tomas http://www.hispanictips.com/?p=169321 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/01/24/pr-cafemom-launches-mamaslatinas-the-first-bilingual-online-destination-to-serve-hispanic-mothers-in-the-united-states/feed/ 0 http://www.hispanictips.com/2011/05/04/cafemom-launches-daily-deals-and-plans-hispanic-moms-site-the-%e2%80%9cmamas-latinas%e2%80%9d-site%e2%80%93which-is-still-unnamed%e2%80%93will-be-run-by-former-people-en-espanol-publisher-lucia-ball/ http://www.hispanictips.com/2011/05/04/cafemom-launches-daily-deals-and-plans-hispanic-moms-site-the-%e2%80%9cmamas-latinas%e2%80%9d-site%e2%80%93which-is-still-unnamed%e2%80%93will-be-run-by-former-people-en-espanol-publisher-lucia-ball/#comments Wed, 04 May 2011 17:09:50 +0000 TomasC http://www.hispanictips.com/?p=127019 Tomás @ HispanicTips from kara.allthingsd.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/04/cafemom-launches-daily-deals-and-plans-hispanic-moms-site-the-%e2%80%9cmamas-latinas%e2%80%9d-site%e2%80%93which-is-still-unnamed%e2%80%93will-be-run-by-former-people-en-espanol-publisher-lucia-ball/feed/ 0 http://www.hispanictips.com/2011/03/17/lucia-ballas-traynor-leaves-her-post-as-publisher-of-people-en-espanol/ http://www.hispanictips.com/2011/03/17/lucia-ballas-traynor-leaves-her-post-as-publisher-of-people-en-espanol/#comments Thu, 17 Mar 2011 16:06:55 +0000 Tomas http://www.hispanictips.com/?p=117056 HispanicTips from www.portada-online.com
Hispanic & Latino News Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/03/17/lucia-ballas-traynor-leaves-her-post-as-publisher-of-people-en-espanol/feed/ 0 http://www.hispanictips.com/2010/03/12/lucia-ballas-traynor-%e2%80%9cbeauty-and-style-at-the-core-of-latinas-identity%e2%80%9d/ http://www.hispanictips.com/2010/03/12/lucia-ballas-traynor-%e2%80%9cbeauty-and-style-at-the-core-of-latinas-identity%e2%80%9d/#comments Fri, 12 Mar 2010 17:14:39 +0000 Tomas http://www.hispanictips.com/2010/03/12/lucia-ballas-traynor-%e2%80%9cbeauty-and-style-at-the-core-of-latinas-identity%e2%80%9d/ HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/03/12/lucia-ballas-traynor-%e2%80%9cbeauty-and-style-at-the-core-of-latinas-identity%e2%80%9d/feed/ 0 http://www.hispanictips.com/2008/10/07/a-qa-with-people-en-espanol%e2%80%99s-new-publisher-lucia-ballas-traynor/ http://www.hispanictips.com/2008/10/07/a-qa-with-people-en-espanol%e2%80%99s-new-publisher-lucia-ballas-traynor/#comments Tue, 07 Oct 2008 22:07:51 +0000 Tomas HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://www.hispanictips.com/2008/10/07/a-qa-with-people-en-espanol%e2%80%99s-new-publisher-lucia-ballas-traynor/feed/ 0 http://www.hispanictips.com/2008/07/28/mtv-tr3s-receives-eight-imagen-nominations/ http://www.hispanictips.com/2008/07/28/mtv-tr3s-receives-eight-imagen-nominations/#comments Mon, 28 Jul 2008 18:09:28 +0000 Tomas http://www.hispanictips.com/2008/07/28/mtv-tr3s-receives-eight-imagen-nominations/ "MTV Tr3s programming and on-air advertising has received eight Imagen Foundation Awards for positive portrayals of young Latinos. The 23rd Annual Imagen Awards take place Thursday, August 21 at the Beverly Hilton Hotel in Beverly Hills.

Nominated in the Best Variety or Reality Show category is "Mi TRL Awards," an annual awards show that recognizes and honors the people and music that make "Mi TRL" the "must watch" show for U.S. Latinos and sends winners home with a shiny "Gallo" (rooster) trophy. The nominated show was packed with some of today's hottest artists, such as RBD, Wisin y Yandel, Will Smith, Jessica Alba, Menudo, Snoop Dogg, Chris Brown, and Jaslene Gonzalez and Zuleyka Rivera performing, accepting and presenting awards, along with a surprise appearance by Diddy who opened the show to the delight of the fans who attended the awards show.

"Beyond Borders: An MTV Tr3s Immigration Forum," a network special that gave voice to Latino youth who were ready to go beyond the politics and rhetoric of the immigration debate, was nominated for Best National Informational Programming. The historic, first-ever of its kind on network TV event, brought together artists such as Ana Ortiz, Calle 13's Residente and Malverde; young people from Cal State L.A; and U.S. Congressman Xavier Becerra to explore solutions to the immigration crisis and discuss its impact on their families, education and everyday lives. It was hosted by journalist Gustavo Arellano.

MTV Tr3s' multiplatform music discovery initiative, "Descubre & Download" earned two nominations in the Best On-Air Advertising category for projects with newcomer Colby O'Donis and West-coast rapper Malverde.

Also earning nominations in Best On Air Advertising were three MTV Tr3s "Tu Pride" entries, "Sylvestre," "Elan," and "Ruben." "Tu Pride" is a series of mini-documentaries about young Latinos growing up today with a mix of cultural influences.

"The entire MTV Tr3s familia is dedicated to the positive and uplifting portrayal of the U.S. Latino experience and we are humbled to be recognized with these nominations by the Imagen Foundation," said Lucia Ballas-Traynor, Senior Vice President and General Manager, MTV Tr3s.

MTV Tr3s (mtvTr3s.com) is in 6.4 million Hispanic TV households and 34 million total TV households, making it the most-widely distributed TV network dedicated to superserving today's bicultural Latino youth. MTV Tr3s programming is rooted in the fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos. In addition to music programming, the MTV Tr3s programming slate also features lifestyle series, news, documentaries and other long-form programs that celebrate US Latino hybrid identity and culture. " Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://www.hispanictips.com/2008/07/28/mtv-tr3s-receives-eight-imagen-nominations/feed/ 0 http://www.hispanictips.com/2008/07/24/lucia-ballas-traynor-svp-gm-of-mtv-tr3s-has-been-appointed-publisher-of-people-en-espanol-time-inc-entertainment-group-president-paul-caine-announced-today/ http://www.hispanictips.com/2008/07/24/lucia-ballas-traynor-svp-gm-of-mtv-tr3s-has-been-appointed-publisher-of-people-en-espanol-time-inc-entertainment-group-president-paul-caine-announced-today/#comments Thu, 24 Jul 2008 18:01:52 +0000 Tomas http://www.hispanictips.com/2008/07/24/lucia-ballas-traynor-svp-gm-of-mtv-tr3s-has-been-appointed-publisher-of-people-en-espanol-time-inc-entertainment-group-president-paul-caine-announced-today/ Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://www.hispanictips.com/2008/07/24/lucia-ballas-traynor-svp-gm-of-mtv-tr3s-has-been-appointed-publisher-of-people-en-espanol-time-inc-entertainment-group-president-paul-caine-announced-today/feed/ 0 http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/#comments Wed, 14 May 2008 13:49:52 +0000 Tomas http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/ ""Fueled by the unstoppable growth of Hispanics 12-34, the insights of a panel of Latino youth trendsetters and the youth expertise of the MTV brand, MTV Tr3s announced today that it has doubled its distribution in the less than two years since it launched, doubled its Hispanic TV viewing shares among persons 12-24 since it became Nielsen rated last October, and doubled its ratings and impressions among persons 12-24, also since last October. The bilingual network's momentum has given it widespread distribution of 6.3 million Hispanic TV households and 33.3 million total households and the highest concentration of Hispanics 12-34 (67.5% according to Nielsen), making MTV Tr3s a dominant, multiplatform brand that is an integral part of young Latinos' unique lifestyle. Advertisers gathered at the MTV Tr3s upfront held in New York City to learn more about tapping into the growing and increasingly influential Latino youth segment by learning how to "speak Tr3s," the language of young Latinos that is very different from their non-Latino counterparts. "Latino youth are leading Hispanic and overall 12-34 growth while the general market is shrinking," said Lucia Ballas-Traynor, Senior Vice President and General Manager of MTV Tr3s. "They are shaking America's political, economic and cultural foundation because beyond their sheer size, their role as trailblazers, communicators and gatekeepers all add up to unprecedented clout and influence that you can't ignore in order to grow any business." The MTV Tr3s Cooltura panelists are a group of Latino trendsetters and trendspreaders in key U.S. markets. MTV Tr3s taps into the Cooltura panel regularly to help the network stay ahead of cultural trends so that it can immediately respond with the right content for its audience. Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America, said Cooltura has been influential in refining the channel's three music pillars: to bring viewers the biggest names in music, provide an opportunity for viewers to participate in the channel's music programming process and offer a continuous music discovery experience. "Cooltura helped us understand that although our audience is curious about general market pop artists, they turn to MTV Tr3s to showcase the Latin artists that define their identity and that they won't find anywhere else," Lara explained. "Therefore, the majority of our music mix is Latin, irrespective of language, with artists such as Don Omar, Camila, and Belinda, and includes some of the general market hitmakers they are interested in, artists such as Justin Timberlake, Fergie, and Usher." Also in response to audience feedback, Lara announced the launch of Fresh Music Mondays, a new music block that gives young Latinos the bragging rights they crave by being the first to know about a hot new video or a cool new artists. Music My Guey, where fans can go online, create their own playlist, post a few photos and potentially be selected to air will return for a second season, said Lara. "The show has been a hit, with over 10,000 registered users and 8,500 playlists submitted in a short four months," he said. Music discovery is also a top priority for young Latinos and is therefore woven within the fabric of the MTV Tr3s brand. Lara also announced that the network's marquee multiplatform music discovery initiative, Descubre & Download, will return in 2009. The program not only profiles new artists in innovative ways through on-air vignettes and branded video rotation, but also offers exclusive free music downloads of the artist from the mtvtres.com site. It has been hailed by music label executives as "critical" to new artist development. Last year MTV Tr3s was the first to showcase some of the hottest new Latin artists, including Jesse and Joy, a brother and sister duo from Mexico, who went on to win a Latin Grammy award for Best New Artist; Kat de Luna, who has since sold over 500,000 downloads of her Descubre & Download single "Whine Up"; and Colby O'Donis who recorded a Spanish-language version of his hit single "What You Got" especially for the Descubre & Download campaign. MTV Tr3s will take the music discovery process to a whole new level as it seeks the best unsigned Latino artist in Dame Un Break, set to launch on June 3rd. MTV Tr3s programming also reflects the world of young Latinos in a way that no mainstream media can. As explained by Lily Neumeyer, MTV Tr3s Vice President of Programming and Production, "MTV Tr3s is the one place where young Latino viewers don't have to choose between their two identities or compromise their cultural values. They can, and do, invest their whole selves in our shows' mind, heart and spirit." Among the returning programs MTV Tr3s viewers can expect channel defining shows such as Mi TRL, Karlifornia, Sucker Free Latino, and Pimpeando, along with new comers Bust-a-Ritmo and Rock Dinner. Neumeyer announced that the third season of Quiero Mis Quinces, the hugely popular series that celebrates the Latina rite of passage into adulthood, quinceaneras, will expand production into U.S. Hispanic communities starting in 2009. A companion Quiero Mis Quinces digital extension of the series simultaneously will capture all the new social behavior around the show's content. Neumeyer also announced an expanded slate of MTV Tr3s Weekend Stunts, designed to capitalize on the network's popularity among young Latinos during the weekends. MTV Tr3s Weekend Stunts will be programmed around events and holidays such as Father's Day, MTV Movie Awards, National Puerto Rican Day Parade, Fashion Weekend, Mexican Independence, Dia de Los Muertos, and Thanksgiving, amongst others. MTV Tr3s will add its first short-form animation series, Lugar Heights, as part of its 2009 upfront offerings. The series follows the adventures of a number of friends living in Lugar Heights, USA. Combining satire, dark humor, and pop culture in a parody of mass entertainment, the show is refreshingly innovative in its style, subject matter, and language, making it a milestone of urban entertainment. The network will continue addressing the issues that are dear to young Latinos in a new production, The Yearbook Chronicles, a documentary project about the challenges that some Latinos face to graduate from high school. "Their size, fast growth, influence and age make young Latinos a must for any marketer looking to establish brand loyalties and grow their business. To emotionally connect brands to them and engage them with messages, content and experiences that are authentic and resonate with them, advertisers need to have a deep understanding of the hot, cultural passion points that shape their identity. We call that Speaking Tr3s," concluded Ballas-Traynor. MTV Tr3s (http://www.mtvtr3s.com) is the most widely-distributed TV network dedicated to superserving today's bicultural Latino youth and is currently seen in 6.3 million Hispanic TV households and 33.3 million total TV households. Music programming is at the core of MTV Tr3s and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture. In addition to music programming, the MTV Tr3s programming slate features lifestyle series, news, documentaries and other long-form programs. Website: http://mtvtres.com/ HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/05/14/mtv-tr3s-advertisers-learn-to-speak-tr3s-at-mtv-tr3s-upfront/feed/ 0 http://www.hispanictips.com/2008/04/10/latino-youth-speak-tr3s-responds-tr3s-launches-three-original-productions-that-viewers-center/ http://www.hispanictips.com/2008/04/10/latino-youth-speak-tr3s-responds-tr3s-launches-three-original-productions-that-viewers-center/#comments Thu, 10 Apr 2008 15:38:18 +0000 Tomas http://www.hispanictips.com/2008/04/10/latino-youth-speak-tr3s-responds-tr3s-launches-three-original-productions-that-viewers-center/ "Three new original productions that place the world and dreams of young Latinos at the center were announced today by MTV Tr3s ( http://www.mtvtr3s.com ). Beginning April 14, MTV Tr3s viewers will find out what it's like to make dinner for a Latino superstar on "Rock Dinner," the moves some viewers will risk for something that really matters to them in "Bust a Ritmo," and how to get a video produced by MTV in "Dame un Break."

Based on feedback from the MTV Tr3s Cooltura Panel, a group of 100 trendsetting young Latinos who provide input and feedback to the channel on programming strategy and content, MTV Tr3s has discovered that its viewers want to see themselves reflected in programming, discover new sounds and artists they can't find anywhere else, and insist on interactivity and engagement as part of their music experience. They also seek an intimate and less traditional approach to music programming.

"At MTV Tr3s, everything we do puts our young Latino consumer at the front and center, and they've told us that Latin music defines them. The sounds, lyrics and artists are the soul of their culture, a source of pride, a unifying force and a form of expression that differentiates them from other youth segments. For this reason, music is at the core of MTV Tr3s," explained Lucia Ballas-Traynor, Senior Vice President and General Manager of the channel.

"Our viewers have spoken and we're listening and acting," added Lily Neumeyer, Vice President of Programming and Production, MTV Tr3s. "Young Latinos expect MTV Tr3s to give them unique and deep connections to the artists they love, and that is what a series like 'Rock Dinner' is all about." In "Rock Dinner" ( http://www.rockdinner.mtvtr3s.com ), which premieres on April 14 at 4:00 PM and 9:00 PM EDT and features Baby Bash, Awkid, AB Quintanilla, Pitbull, Kat de Luna and Enrique Iglesias, fans get to cook dinner for their favorite artists and then sit down to enjoy a private concert by them. With only five hours (and a limited budget) to prepare the meal and tidy up the house, the excited fan has to stay cool while trying to impress their superstar dinner guest.

What some viewers will do to make a dream come true will be seen in "Bust a Ritmo," which premieres on June 16. Hosted by PeeWee, the road-tested veteran of two successful groups, Kumbia Kings and Kumbia All Starz (with whom he charted hits such as "Sabes a Chocolate," "Dulce Niña," "Chiquilla," and "Speedy Gonzalez") the series focuses on dance as a motivator in helping young Latinos accomplish a goal. In each episode, a young person is faced with an ultimate test. They have one day to learn a complicated dance routine and then use his/her newfound skill to make a dream come true... surprising a girlfriend with a marriage proposal or telling their overprotective Latina mom that they are moving out of the house!

"Being the host of my own show has allowed me to explore new sides of me I didn't know I had... and to be silly... and to just have fun!" said PeeWee.

In addition to the star power MTV Tr3s is able to give its viewers, the discovery of new talent has been a pillar of the MTV Tr3s music strategy since the network launched. "Dame un Break" takes music discovery to a whole new level by not only inviting viewers to discover new sounds, but also giving them a chance to be discovered themselves. The multiplatform project that launches on May 12 gives Latino youth a chance to showcase their talent by entering a contest to win a chance of a lifetime: their very own music video produced by MTV Tr3s, and to get an album or EP released. To enter the contest, bands will to uplink their song to the Dame un Break website ( http://www.dameunbreak.mtvtr3s.com ), create their own artist profile and invite the world to vote for them.

"Dame un Break will give the wealth of undiscovered U.S. Latino talent the opportunity they've only been able to dream about... until now. I am excited to see and hear some of tomorrow's Latino stars," said Jesus Lara, Senior Vice President of Music and Talent, MTV Tr3s and MTV/VH1 Latin America.

MTV Tr3s ( http://www.mtvtr3s.com ) is the most widely distributed TV network dedicated to superserving today's bicultural Latino youth and is currently seen in 6.2 million Hispanic TV households and 31.9 million total TV households. Music programming is at the core of MTV Tr3s, and the channel features hitmakers, emerging artists and new sounds that resonate with young U.S. Latinos and celebrate their hybrid identity and culture.

" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/04/10/latino-youth-speak-tr3s-responds-tr3s-launches-three-original-productions-that-viewers-center/feed/ 0 http://www.hispanictips.com/2008/03/28/verizon-wireless-tr3s-comes-exclusively-cast-mobile-from-verizon-wireless/ http://www.hispanictips.com/2008/03/28/verizon-wireless-tr3s-comes-exclusively-cast-mobile-from-verizon-wireless/#comments Fri, 28 Mar 2008 19:14:16 +0000 Tomas http://www.hispanictips.com/2008/03/28/verizon-wireless-tr3s-comes-exclusively-cast-mobile-from-verizon-wireless/ "Verizon Wireless, the builder and owner of the nation's most reliable wireless voice and data network, and MTV today announced MTV's bilingual channel, MTV Tr3s, will be available tomorrow on V CAST Mobile TV. This new channel is exclusively available on mobile through Verizon Wireless' V CAST Mobile TV service and includes popular programs such as Sucker Free Latino, Karlifornia, Quiero Mis Quinces, Pimpeando, and Rock Dinner.

Ryan Hughes, vice president of digital media programming for Verizon, said, "As we talked about relevant channels to bring to our V CAST Mobile TV customers, MTV Tr3s was a perfect fit because of its popularity among bicultural U.S. Latinos. Since the launch of our V CAST Mobile TV service, we've provided new and relevant programs -- whether it is live coverage of college football bowl games or Dora the Explorer. Our innovative services, coupled with the nation's most reliable network, are key reasons why Verizon Wireless remains the leader of the wireless industry."

"V CAST Mobile TV is the perfect partner to help our audience of young Latinos connect to their favorite broadcast-quality shows while on-the-go," said Lucia Ballas-Traynor, senior vice president and general manager of MTV Tr3s. "The MTV Tr3s programming to be offered on V CAST Mobile TV is not a replica of our linear channel but rather has been customized for mobile users which allow us to connect with our audience in a whole new way."

According to Forrester Research's "Hispanics Connect To Mobile Data" (2007) and the Mobile Marketing Association's "MMA Mobile Attitude & Usage Study" (Nov. 2006), Hispanics use mobile phones more than other demographic groups. The two studies also report that Latino mobile phone users spend more on mobile services and take advantage of more features, such as videos and ringtones, than their non-Latino counterparts.

MTV Tr3s will introduce viewers to its programming on V CAST Mobile TV in a 30-minute special hosted by VJ Karli Henriquez. Verizon Wireless' V CAST Mobile TV will also be heavily promoted on mtvtr3s.com, MTV Tr3s Radio and on a 40-foot electronic billboard in New York's Times Square.

MTV Tr3s joins V CAST Mobile TV channels from MTV Networks including MTV, COMEDY CENTRAL and Nickelodeon. MTV Networks also offers a variety of channels on Verizon Wireless' V CAST Video service, including video-on-demand from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, Spike, MTV Tr3s, and Atom Films.

V CAST Mobile TV also features full-length shows and other programming 24 hours a day from well-known entertainment brands including CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2GO and NBC News2GO. Monthly access packages begin at $13 per month. Four V CAST Mobile TV-enabled phones are currently available: the Voyager(TM) by LG, the LG VX9400, the MOTORIZR(TM) Z6tv, and the Samsung SCH-u620.

V CAST Mobile TV from Verizon Wireless is powered on the FLO TV(TM) service from MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Verizon Wireless can offer customers the latest in mobile entertainment without impacting its award-winning voice and data services." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/03/28/verizon-wireless-tr3s-comes-exclusively-cast-mobile-from-verizon-wireless/feed/ 0