News (Noticias) Tagged ‘Lucha libre’

Integrated marketing campaign includes new Priceless advertising and the re-launch of mastercardenespanol.com

Purchase, NY, July 8, 2008 – This month, MasterCard launched an integrated Hispanic marketing campaign featuring a 30-second Priceless television execution entitled, “Luchador.” Additionally, the brand re-launched mastercardenespanol.com, its Spanish language U.S. consumer website.

Luchador follows a Hispanic wrestler, leveraging the Mexican tradition of Lucha Libre wrestling, as he utilizes his credit and debit MasterCard cards to pay for beauty services that keep the retro icon’s style current. Luchador hit the airwaves across the country on Hispanic television in 11 key U.S. markets where there is the highest concentration of Hispanic consumers: Chicago; Dallas; Harlingen, Tex.; Houston; Los Angeles; Miami; New York; Phoenix; Sacramento; San Antonio; and San Francisco. The brand will also make use of radio and on-line advertising to extend the campaign across relevant channels.

Additionally, MasterCard revamped its website mastercardenespanol.com, improving its functionality and content to better appeal to Hispanic consumers. The new site offers a culturally-relevant online financial destination for U.S. Hispanics and provides information on MasterCard products and services. The site features information on why MasterCard is a better way to pay than cash; tips on building credit history and managing finances; as well as video content from media partner Univision.

“Hispanics comprise the fastest growing population in the U.S. and as a brand it is important for us to develop a genuine connection with them,” said Chris Jogis, Vice President, US Brand Development, MasterCard Worldwide. “According to MasterCard research, 75 percent of Hispanics say that cash is their preferred method of payment. We would like to provide Hispanics with information on the benefits of credit and debit MasterCard for their everyday purchases, from convenience and earning rewards to building credit scores and record keeping.”

In addition to the advertising, MasterCard will also be involved in a series of grassroots events which are in currently in development in several key cities.

Luchador consists of the following sequence of events:

The television spot opens with Luchador, guarded on each side by members of his entourage, ready for a haircut at a trendy salon.

Voice over: Modern new cut: $40 on your MasterCard card.

He moves to a massage chair and is ready for a pedicure

Voice over: Manicure and pedicure, quite popular these days: $55

Different parts of his body are then prepared for a body wax.

Voice over: Full body wax, the latest national trend: $95

He admires his “new look” in the mirror and leaves the salon flanked by his two supporters. However, in true Lucha Libre fashion, neither his new haircut nor his new look can be seen as Luchadors never reveal their face in public.

Voice over: Getting hip to the times: priceless

Creative for the MasterCard Priceless campaign is handled by McCann Erickson/New York: Joyce King Thomas, EVP, Chief Creative Officer; Tim Dillingham, SVP, Creative Director; Mark Gonzalez, Creative Director; Greg Lotus, SVP, Executive Producer.

About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 18 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. “*

Sitting opposite me in a small, wood-panelled office in his house in the posh suburbs of Mexico City is the country’s most famous lucha libre wrestler, El Hijo del Santo. He is behind an expensive-looking desk, dressed in a smart suit and white shirt. He looks every inch the successful businessman - but his head is completely encased in a silver mask.

The phenomenon that is lucha libre is about to hit London when, on July 4, a clutch of top luchadores - including El Santo - comes to the Roundhouse. The sport involves men, often wearing masks and capes, wrestling each other mano-a-mano or in teams of up to four. Sometimes they dress as women and often there are dwarfs involved. It is Mexico’s biggest sport after football”*

Like its North American wrestling roots, lucha libre, or free fight, is filled with tag-team assaults, theatrical insults, choreographed kicks, aerial flights, complex holds, rolls, slaps and jumps. An entertainment mainstay in Mexico since the 1930s, the audience at the Phoenix event is predominantly Hispanic. They’re engaged and energetic as they wag their thumbs down, shout insults and wave U.S. and Mexican flags. Some hold up neon posters “100% Rudo” or “I heart Payaso Asesino” when the luchadores, full of machismo, strut out into the ring.

The wrestlers range in age from young teens to late 30s and include the patriotic ponytailed Officer Dave Taylor, aka “La Migra,” to the handsome, lithe, unmasked Sergio Vega. “*

It’s American-style wrestling vs. lucha libre wrestling, and this may be one of the places left in the Valley where people from both sides of the border celebrate what they have in common, even if it is wrestling.

“Coming to wrestling events, it’s real easy to get along,” said Glenda Jarboe of Tempe.

Jarboe was at the April event to watch her daughter wrestle yes, women also wrestle - and she, too, was struck by the camaraderie in the room.

“No fighting. Just people having a good time.”"*

When talking about his new documentary about Lucha Libre in Tijuana, “Que Viva La Lucha,” filmmaker Gustavo Vazquez breaks down the fighters according to technicos (the good guys), rudos (the bad guys), exoticos (the flamingly gay guys) and minis (the little people), and explains why the sport is a living, breathing comic book that he calls “therapy for the poor.”"*

*From: http://www.signonsandiego.com
Traducido: usando Google o Altavista/Babel Fish

Argentina’s Grammy-Winning Los Fabulosos Cadillacs

Are a Platinum-Selling International Phenomenon.

 

New Señor Flavio Album to Showcase Garage Rock, Psychobilly

and Punk as well as the Reggae and Ska that Made

Senor Flavio and Los Fabulosos Cadillacs Super-Stars.

 

Nacional Records is proud to announce the March 4th release of ‘Supersaund 2012’, the new project from Señor Flavio, bassist, songwriter and founding member of legendary Latin rock band Los Fabulosos Cadillacs. The album is sure to please longtime fans of the band as Flavio adds garage rock, psychobilly and punk to the reggae and ska that made Los Fabulosos Cadillacs global stars.

 

Señor Flavio’s band Los Fabulosos Cadillacs are an internationally-renowned and versatile group that defined the Rock en Español genre and have sold millions of albums worldwide. Songs like “Matador”, “V Centenario”, “Mal Bicho” y “Vos Sabés” were anthems for a generation and inspired thousands of youth and musicians across the United States, Latin America and Europe. Global hit “Matador” was featured in the platinum-selling soundtrack to the film Grosse Point Blank.

 

Señor Flavio is widely recognized as a founding father of the Latin alternative movement. Since the release of the last Los Fabulosos Cadillacs album, he has been involved in a variety of musical projects including the production of albums for acts like Panteon Rococo and Los Rabanes.

 

‘Supersaund 2012’ – Tracklisting:

1.      Malito

2.      Ministra

3.      Polaroid 66

4.      El Apagon

5.      Lo Mejor del Mundo

6.      La Herida

7.      Oportuna

8.      Lucha Libre Lovers

9.      Guamont

10. De Story of de Loko Univers-love

11.  Tropicana 50

12. Cristina

13. Retirada Murguera Portena 

  

 

For more information about Señor Flavio and ‘Supersaund 2012’, please contact Paul Dryden (paul.dryden@cookman.com) or Jennifer Sarkissian (jennifer.sarkissian@cookman.com) at Nacional Records – 818.763.1397

 

www.NacionalRecords.com

“

“For those who are closet Lucha Libre fans, a new luchador appeared on the Dallas scene Sunday during the annual Dallas Gay parade ”” Santo Gay! According to his blog (sisoyglbt.blog.com/), he’s the first gay Lucha Libre luchador announcer (say that fast five times). Because it just so happened that the Gay parade fell on Sept. 16, Mexico’s Independence Day, Santo Gay reports that in honor of the day he played the song “El Rancho Grande” over the sound system between parade entries. He said people danced and even let loose some gritos (loose translation: whooped it up).”

“The Los Angeles Dodgers will partner with several long-time and new sponsors to celebrate the 10th annual Viva Los Dodgers festival this Saturday, August 18. This years festival will include live music, entertainment and activities for the entire family with the support of a record number of close to 40 sponsors. Coca-Cola and Toyota hold the title sponsorship of Viva Los Dodgers this year while TimeWarner Cable is the official media sponsor. Since its inception, Viva Los Dodgers has grown event attendance 20 times compared to the first celebration 10 years ago.

Sponsors who have contributed to the exponential growth of Viva Los Dodgers since its first run 10 years ago include partners Anheuser Busch, Coca-Cola, Farmer John, Kragen, Sparkletts and Toyota.This year, title sponsor Coca-Cola will bring Lucha Libre Star Blue Demon Jr. to Viva los Dodgers for an autograph signing, meet and greet with fans and to throw out the ceremonial first pitch prior to Saturdays game. The Viva Los Dodgers sponsor will also provide sampling of Coca-Cola brand beverages at the Coke Zero Chill Cool Zone. Toyota, a title sponsor from the start, will exhibit the 2008 Toyota Tundra and have a significant branding presence at the event.

“Viva Los Dodgers could not have reached its current level of success without the support of our sponsors,” said Dodger Chief Operating Officer Marty Greenspun. “Each brand has collaborated with the Dodgers to provide an atmosphere of family fun that celebrates Hispanic heritage in Los Angeles.”

Other long-time sponsors of Viva Los Dodgers include the Auto Club of Southern California, Cacique, Carls Jr., Las Palmas, Mastercard, 76 and US Bank. Sponsors who will join in celebrating Viva Los Dodgers for the first time are AeroMexico, Alaska Airlines, Boost Mobile, California Lottery, FSN Primeticket, Houstons, KCAL 9, McDonalds, State Farm and Telemundo. Last year, ampm, Macys and Staples got involved and will also have a presence at this years festival. Viva Los Dodgers sponsor McDonalds will provide a large interactive sports area for fans while US Bank will be giving away trips to Mexico in conjunction with sponsor Alaska Airlines.

Viva Los Dodgers continues to hold the largest sponsorship commitment for the Dodgers in both the general and Hispanic markets and is the largest event the Dodgers organize for their fans. The first Viva Los Dodgers festival brought in about 500 attendees. Ten years later, the event is expected to bring in 20 times that number with more than 10,000 in attendance.

There will be special appearances and autograph sessions by the performers, current and former Dodger players and Dodgers Spanish-language broadcasters Jaime Jarrí­n, Pepe Yñiguez and Dodger legend Fernando Valenzuela. In addition, for the first time, Spanish language radio personality and one of the most influential broadcasters in Spanish language radio, Piolí­n, from La Nueva 101.9s “Piolí­n por la Mañana,” will make a special appearance.”

“Blue Demon Jr. threw out the first pitch between the Los Angeles Dodgers and the Arizona Diamondbacks on May 2. The crowd roared.

On any given game day, nearly half of the 56,000-seat stadium is filled with Latino fans. In early May, they watched in awe as the famous Lucha Libre Mexican wrestler went to bat for their hometown team. “

Univision Communications Inc., the leading Spanish-language media company in the U.S., today incorporated user-generated videos and testimonials into the heart of its 2007 Upfront presentation – themed “I ♥ Univision” – to demonstrate the Company’s unique relationship with its audiences. The hottest Univision stars were joined by “Team Univision,’ a group of viewers from across the country, as well as superstars Jennifer Lopez and Marc Anthony and Latin pop sensation RBD in New York to unveil programming schedules for the Univision Network, TeleFutura Network and Galavisión Network for the 2007-2008 season.

“The intensely passionate connection and powerful level of engagement that Univision has with its viewers is fundamentally different than the other networks and unparalleled in the media industry,” said Joe Uva, Univision’s Chief Executive Officer. “We are thrilled to showcase our truest stars, our Univision viewers, as we reveal our three exciting programming slates for 2007-2008.”

Ray Rodriguez, Univision’s President and COO, added, “The heart of Univision’s success is in the top-notch programming found on all three of our television networks. We connect to our audiences by giving our viewers the entertainment and information they have come to expect in an atmosphere that feels like home and nothing proves this more than our recent ratings success. The Univision Network continues to attract more young adult viewers than at least one of the Big 4 networks on a regular basis; the TeleFutura Network has become the #2 Spanish-language network in the country, surpassing Telemundo; and our cable network, Galavisión, has begun to outdeliver broadcast network Azteca America. We are very excited about our 2007-2008 lineups and we expect them to deliver similarly superior ratings for the Company.”

Dennis McCauley, Co-President of Network Sales, said, “Univision is committed to putting our unique connection with our viewers to work for our advertisers. We are focused on being an even more flexible partner, allowing our clients to leverage our unrivaled ability to reach the powerful and growing Hispanic consumer base by putting the right pieces of our portfolio together to effectively and creatively meet their needs.”

“Team Univision’ consists of viewers from across the country who submitted a video on Univision.com explaining why they love Univision. The videos were showcased at today’s presentation, which also included appearances by Jennifer Lopez and Marc Anthony in addition to a surprise concert by RBD, who performed for hundreds of screaming fans in the atrium of the Time Warner Center, where the presentation took place.

Also at today’s presentation, Univision awarded Allstate, Ford and Subway with its first-ever “Corazón (Heart) Awards,’ which were established this year to pay tribute to advertisers who best touched the hearts of Univision viewers. Advertisers submitted entries, which were posted on Univision.com, and Univision viewers subsequently voted on the advertisements they found particularly meaningful.

Also taking part in the event were: Bárbara Bermudo, Giselle Blondet, Carlos Calderón, Carmen Dominicci, Charytí­n Goyco, Mario Kreutzberger “Don Francisco,” Adamari López, RaÚl De Molina, Jorge Ramos, Marco Antonio Regil, Marí Elena Salinas, Eduardo Santamarina, Cristina Saralegui, Gabriel Soto, Angélica Vale, Mayrí­n Villanueva and Susana Zabaleta.

Photographs of new and returning programs (courtesy of Univision), as well as pictures of the Upfront event and stars are available for downloading at the following Internet address: ftp.univision.net. USER NAME: press, PASSWORD: upfront2007.

Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 88% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

2007/2008 Programming Lineup for Univision Network

NEW PROGRAMS

Primetime

Novelas

Univision’s primetime novelas reign supreme with Hispanic audiences as they feature the most compelling stories, all-star casts, and most lavish high-quality productions.

“Pasión” is an original, action-filled adventure/love story that takes place during the swashbuckling pirate era. This international mega-production from the producers of Univision’s highest-rated novela of all time, “Amor Real,” stars Fernando Colunga. (Monday–Friday, Primetime)

“Muchachitas Como TÚ” Youth-appeal story exploring all the issues that face girls today, from school to friendships to young love, Muchachitas Como TÚ features an exciting roster of four youthful newcomers, all destined for stardom, and a proven all-star cast. Starring Ariadne Díz, Begonia Narváez, Gabriela Carrillo, Gloria Sierra, Laura León, and Fabián Robles. (Monday–Friday, Primetime)

“Amar sin Limites” Are there any limits when it comes to love? That’s the question raised in this emotionally-charged story of what some people will do, or won’t do, in the name of power, money, and love. Starring Karyme Lozano, Valentino LanÚs, René Strickler, and Mónica Sánchez. (Monday–Friday, Primetime)

“Yo Amo a Juan Querendón” is the lighthearted tale of a thoroughly unique but totally irresistible and unlikely Don Juan played by the dashing leading man Eduardo Santamarina. Juan Querendón isn’t rich or handsome, and doesn’t dress well, but all the ladies love him for his kind heart and “colorful” ways. (Monday–Friday, Primetime)

Series

“Como Ama una Mujer” Superstar Jennifer Lopez joins Univision, Home of the Stars, as creator and Executive Producer of this unique 5-part dramatic mini-series inspired by true-life events and based on her first Spanish-language CD of the same name. Como Ama una Mujer is the story of lost love in the glittering lights of Hollywood and an emotional journey in the search of self-discovery and true happiness. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

“Amas de Casa Desesperadas” Disney-ABC International Television Latin America and Univision come together to bring viewers a one-of-a-kind dramatic series with unique novela lover’s appeal. It’s the U.S. Spanish-language premiere of the critically acclaimed worldwide hit “Amas de Casa Desesperadas””¦ Desperate Housewives. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

“RBD: La Familia” features the international megastar recording group RBD in a unique blend of fiction and reality that will give fans an unprecedented look behind the scenes into the everyday lives of Dulce Marí, Anahí­, Maite Perroni, Alfonso Herrera, Christopher Uckermann, and Christian Chávez as these six talented young people face life and international stardom together. (Saturday, 7:00 p.m.-8:00 p.m. ET/PT)

“El Pantera” A lonely hero, known as “The Panther,” fights crime day-in-and-day-out in this exciting new weekly action series. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

“13 Miedos” is a series of 13 mysterious, nail-biting stories of suspense that viewers will be sure to watch with all the lights on”¦ keeping them on all night long. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

“Objetos Perdidos” Viewers looking for laughs have only to check out this fun-filled “Lost and Found Department” in a warehouse filled with lost objects, each with its own, humorous story to tell. Featuring Enrique Rocha, Roxanna Castellanos and Héctor Sandarti. (Sunday, 7:00 p.m.-7:30 p.m. ET/PT)

“S.O.S. - Sexo y Otros Secretos” is an innovative drama series that paints a portrait of the romantic and daily lives of today’s contemporary Latin woman through the experiences of five inseparable friends who deal with their own lives in very distinct ways. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

Specials

“Guadalupe” For millions of believers around the world, 500 years ago, a lady with the sun at her back appeared before Juan Diego, a humble Indian, and left her image on his cape so people from all over would come to her to find comfort and support in her motherly embrace. This motion picture is not only a historical account of this miracle but a contemporary story of personal struggle that will move viewers into seeking a more profound reflection through their cherished Lady of Guadalupe. (November, Primetime)

Comedy

“Una Familia de Diez” is a family sitcom about the “extremely” extended López family of ten, who all live crammed into a two-bedroom apartment. And while their life is anything but perfect, it’s always funny. Starring one of Spanish-language TV’s favorite comedians, Jorge Ortiz de Pinedo. (Friday, 10:30 p.m.–11:00 p.m. ET/PT)

“¿Y ahora”¦¿ Qué Hago?” is a unique behind-the-scenes look at the very funny life of one of Hispanic television’s favorite comedians, Adal Ramones. Viewers will get an intimate look at the downside of celebrity as Adal deals with his lovely wife, his best friend, his frustrating agent, and even his therapist in this sitcom. (Weeknight, 10:00 p.m.-10:30 p.m. ET/PT)

Daytime

Novela

“Amor Comprado” Is it better to marry for love or for money? And can two people marry for both and still not find happiness? In this captivating story produced in the U.S., Willy and Mariana have an emotionally challenging journey ahead as each begins to doubt the true intentions of the other as people surrounding them plot to ruin their happiness. (Monday–Friday, Daytime)

“Bajo las Riendas del Amor” is the story of young love and old-fashioned jealousy played out against the backdrop of equestrian competition. Starring Adriana Fonseca, Gabriel Soto, and Adamari López. (Monday–Friday, Daytime)

“Lola”¦í‰rase una Vez” is a fun-filled, musical, modern day fairytale for the young at heart about a pretty, free-spirited young girl named Lola, played by newcomer Eiza González in her first starring role. Also starring Aarón Díz, Lorena Herrera, and Tiaré Scanda. (Monday–Friday, Daytime)

“Voltea Pa’ Que Te Enamores” explores what happens when a romance starts out as a fairytale, then hits the harsh reality of modern day life. An updated take on the Cinderella story, it stars Daniela Alvarado and Jonathan Montenegro. (Monday–Friday, Daytime)

Weekend Primetime

Entertainment/Variety

“Los 5 Magní­ficos” The color and pageantry of the circus, the intensity and dedication of a competition, and the heartfelt emotions of watching dreams come true. From the creators of the sensational reality contest “Bailando por Un Sueño” comes a spectacular Las Vegas-style 3-ring circus held under 5 different Arabian tents that features top international TV & film stars risking everything to fulfill one worthy child’s special dream. (Sunday, 8:00 p.m.–11:00 p.m. ET/PT)

Weekend Daytime

News

“Al Punto” Each Sunday morning, award-winning journalist and Noticiero Univision anchor Jorge Ramos will take an in-depth look at the week’s top stories and speak with important newsmakers in a way Hispanic audiences have never seen before”¦with compelling analysis and expert opinion. (Sunday, 10:00 a.m.-11:00 a.m. ET/2:00 p.m.-3:00 p.m. PT)

RETURNING FAVORITES

Primetime

Entertainment/Variety

“Nuestra Belleza Latina” is an original Univision production that removes the traditional trappings of TV beauty pageants as some of Hispanic America’s most beautiful and talented women are brought together to face-off in a fierce competition that goes way beyond their appearance. (Weeknight, 10:00 p.m.-11:00 p.m. ET/PT)

Specials

The Univision Network’s blockbuster specials are always much-anticipated and top-rated audience favorites. Univision broadcasts more specials than any other U.S. Spanish-language network, airing the premiere musical events, award ceremonies and festivals in the Spanish-speaking world. Next season’s upcoming Primetime productions include:

“Latin GRAMMMY® Celebra” The Latin Recording Academy® and the Univision Television Network showcase the multitude of rhythms and styles that make up the full spectrum of Latin music as some of today’s most highly respected recording artists give an intimate performance of their own and other legends’ most famous and popular hits. (Thursday, September 20, 2007, 9:00 p.m.-11:00 p.m. ET/PT)

“The Latin GRAMMY® Awards” The Latin Recording Academy® and its members honor the very best in over 40 categories of Latin music from all over the world in a glitter-filled, star-studded evening of musical excellence. (November 8, 2007, 8:00 p.m.–11:00 p.m. ET/PT)

“Premio Lo Nuestro a La MÚsica Latina, 20th Edition” Celebrating its 20th anniversary, Univision’s Premio Lo Nuestro has been honoring the very best in Hispanic pop, tropical, urban and regional Mexican music longer than any other awards show on television. It is consistently the most-watched special every year. (February 21, 2008, 8:00 p.m.–11:00 p.m. ET/PT)

“Premios Juventud” is Spanish-language TV’s first and only awards show honoring idols of Hispanic youth in the areas of Film, Music, Sports, Fashion and Pop Culture. (July 19, 2007, 8:00 p.m.–11:00 p.m. ET/PT)

“Historias Para Contar” Throughout the year, Giselle Blondet will bring today’s hottest stars and most controversial celebrities to Univision to share their “stories worth telling” with viewers in a series of specials that are guaranteed to be the topic of water cooler conversation for days to come. (Primetime)

“Los Grande del Festival de Viña del Mar” Chile is home to what’s recognized internationally as the biggest and most important song festival in Latin America. This annual event showcases today’s up-and-coming talent alongside some of the world’s most famous superstars on the same stage. (Primetime)

“Premios TV y Novelas” International entertainment magazine TV y Novelas honors Latin American television’s most popular actors, comedians, anchors and TV hosts on this lavish, annual event broadcast on Univision. Nominated by the magazine’s own readers, the winners are selected by a special jury. (Primetime)

“Premios Furia Musical” the leading Tex-Mex, Banda, Tropical, and Traditional Mexican music fan magazine, brings together its reader’s favorite performers in this always highly-rated musical extravaganza. Univision’s very own “Red Carpet” pre-show brings fans all the color and fashion as the stars arrive for this very special night. (February, Primetime)

“Festival Mariachi de Disney” Perhaps the most universally loved genre of Latin music is celebrated in this search for the finest Mariachi singers from across the United States.

Univision’s popular competition takes place at Walt Disney World and has become a family favorite and festive musical tradition with our viewers. (December, Primetime)

“Desfile De Las Rosas” Our live, Spanish-language broadcast of the breathtaking New Year’s Day Tournament of Roses Parade brings the splendor and beauty of this most colorful all-American tradition into Hispanic homes across the U.S. (January 1, 2008, 11:00 a.m. – 1:30 p.m. ET/8:00 a.m. – 10:30 a.m. PT)

“¡Feliz 2008!” Hosted by Spanish-language television’s most popular master of ceremonies, Don Francisco, it’s the liveliest, most celebrity-filled party that “pops the cork” on the New Year with nonstop entertainment, celebrity guests, and live remote broadcasts from New York’s Times Square and other major cities across the U.S. and abroad. (December 31, 2007, 10:00 p.m.–1:30 a.m. ET/PT)

10:00 p.m. Variety Block

“El Show de Cristina” Spanish-language television’s most popular and original Primetime talk show, El Show de Cristina is guaranteed to produce as much lively discussion the next day around the water-cooler as it does during the show itself. (Monday, 10:00 p.m. – 11:00 p.m. ET/PT)

“Ver Para Creer” The most incredible videos and stories collected by our correspondents from around the planet make this an extraordinary hour of truly unbelievable television. Hosted by Argelia Atilano and Fernando del Rincón. (Tuesday, 10:00 p.m.–11:00 p.m. ET/PT)

“Don Francisco Presenta” In his inimitable and disarming style, Don Francisco manages to make even the biggest celebrities let down their guard. The result: viewers are treated to an hour of entertaining conversation that often winds up revealing even the most intimate details of their favorite stars’ personal lives. (Wednesday, 10:00 p.m.–11:00 p.m. ET/PT)

“Aquí­ y Ahora” hosted by Teresa Rodrí­guez and Marí Elena Salinas, with special reports by Jorge Ramos, Spanish-language television’s most-watched and highly respected Primetime newsmagazine returns with a whole new season of timely, hard-hitting stories. (Thursday, 10:00 p.m.–11:00 p.m. ET/PT)

“Noticias Univision Presenta” Throughout the year, Noticias Univision Presenta brings viewers hour-long specials covering important stories and issues with the extraordinary depth and insight that only Univision’s award-winning news department can offer. Hosted by Jorge Ramos and Marí Elena Salinas. (Throughout the year.)

Daytime

News

“Despierta América” Now in its 10th year, Despierta América has firmly established itself as Hispanic America’s longest running early-morning news and information tradition. Hosted by Fernando Arau, Ana Marí Canseco, RaÚl González, and Karla Martí­nez the team is complemented by news anchor Neida Sandoval. (Monday-Friday, 7:00 a.m.–10:00 a.m. ET/PT)

Talk Show

“Casos de Familia” is dedicated solely to the issues important to today’s Hispanic families. Produced in the U.S., the show is hosted by popular talk veteran Judith Grace, who creates the kind of open, nurturing environment that encourages folks to speak freely about their innermost family secrets. (Monday-Friday, 10:00 a.m.–11:00 a.m. ET/PT)

“Necesito Una Amiga” combines the two most popular daytime genres - talk and drama – as emotion-filled, often heart-wrenching letters are read, dramatized with actors, then discussed by co-hosts Alejandra Maldonado and Fabiola Colmenares. Finally, a panel of guest experts offers professional advice and real solutions. (Monday-Friday, 11:00 a.m.-12:00 p.m. ET/PT)

Early Fringe

Entertainment News

“El Gordo y La Flaca” RaÚl de Molina has the latest scoop and Lili Estefan’s got all the skinny on everyone and everything every weekday on the highest-rated entertainment news show on Spanish-language TV. (Monday-Friday, 4:00 p.m.–5:00 p.m. ET/PT)

News Magazine

“Primer Impacto” Univision’s top-rated Primer Impacto delivers an action-packed hour of hard-hitting reports of special interest to Hispanic audiences by co-anchors Bárbara Bermudo and Fernando del Rincón and a team of seasoned journalists. (Monday-Friday, 5:00 p.m.–6:00 p.m. ET/PT)

“Primer Impacto Fin de Semana” Because real life doesn’t take the weekend off, Univision brings viewers more breaking news, important events, and fascinating stories on the weekend edition of its top-rated newsmagazine. Featuring anchors Satcha Pretto and Ilia Calderón. (Saturday and Sunday, 5:00 p.m.–6:00 p.m. ET/PT)

News

“Noticiero Univision” Anchors Jorge Ramos and Marí Elena Salinas lead the award-winning Noticiero Univision team in bringing viewers the most trusted and complete newscast on Spanish-language television, covering the stories and issues of special interest to the Hispanic community, including events from all across Latin America. (Monday-Friday, 6:30 p.m.–7:00 p.m. ET/PT)

“Noticiero Univision: Fin de Semana” The worldwide resources of Univision Network News work 24/7 to keep Hispanic America informed, including on weekends. Anchors Sergio Urquidi and Edna Schmidt give viewers the most complete, up-to-date view of their world on Noticiero Univision: Fin de Semana. (Saturday and Sunday, 6:30 p.m.-

7:00 p.m. and 11:30 p.m.–12:00 a.m.)

“Noticiero Univision – íšltima Hora” Every weeknight before Hispanic America goes to bed, respected anchor Enrique Gratas delivers a comprehensive, up-to-the-minute rundown of national and international news and expands on the day’s hot topics with expert interviews and probing analysis. (Monday-Friday, 11:30 p.m.–12:00 a.m. ET/PT)

Weekend Daytime

“La Parodia” is where everything and everyone is fair game in the pursuit of laughs. From high-ranking politicians to the day’s most popular entertainers, La Parodia pokes good-natured fun at all of them with a hilarious mix of parody and satire, starring a team of top comics and guest celebrities. (Weekend, Daytime)

“Qué Locura” Each week, the biggest celebrities in Latin entertainment get caught up in some of the most embarrassing, and often unflattering, hidden camera situations imaginable. (Weekend, Daytime)

“Vecinos” is back for its second fun-filled season. This innovative sitcom traces the comedic interactions of 13 different characters living side by side in the same apartment building”¦and the results are anything but “neighborly.” (Weekend, Daytime)

Weekend Primetime

“Sábado Gigante” Hosted by its creator, Don Francisco, is Hispanic TV’s original variety show”¦ three fun-filled hours of comedy skits, amateur talent contests, family reunions, and performances by the biggest Latin music stars in the world. (Saturday, 8:00 p.m.–11:00 p.m. ET/PT)

“La Hora Pico” The biggest names in Latin entertainment take turns hosting Univision’s classic sketch comedy show. (Sunday, 7:00 p.m.–7:30 p.m. ET/PT)

“La Familia P. Luche” Back for its second triumphant season from the comedic genius of producer Eugenio Derbez comes this wacky comedy based on an unusually “colorful” and decidedly dysfunctional family”¦the P. Luches. (Friday, 10:00 p.m.–10:30 p.m. ET/PT)

“El Gran Estreno” Airing for the first time on U.S. television, these are the very best of today’s Spanish-language movies. (Sunday, 9:00 p.m.-11:00 p.m.)

Sports

As the uncontested winner in sports coverage, the Univision Network will continue to bring Hispanic America more in-depth information about their favorite sporting events, teams and athletes.

“FÚtbol Liga Mexicana” returns to offer viewers the most comprehensive live coverage of the exciting premier Mexican soccer division with sportscasters Pablo Ramí­rez and JesÚs Bracamontes. (Weekend and Primetime)

“RepÚblica Deportiva” Hosted by popular commentators Fernando Fiore, Rosana Franco and Félix Fernández, Hispanic sports fans get the latest news about their favorite stars””and are often surprised when they drop by in person for a little chat. (Sunday, 11:00 a.m– 1:00 p.m. ET/12:00 p.m.–2:00 p.m. PT)

“Sueño MLS” Major League Soccer (MLS) and Univision will once again team up during the MLS 2008 pre-season to comb the sandlots of America for a young un-signed Hispanic soccer player and reward him with the dream of becoming a professional with an MLS club. Once again, RepÚblica Deportiva will follow the tryouts on a weekly basis from January through March, culminating in the awarding of player contracts to the deserving winners. (Sunday, 11:00 a.m.-1:00 p.m. ET/12:00 p.m.-2:00 p.m. PT)

2007/2008 Programming Lineup for TeleFutura Network

NEW PROGRAMS

Primetime

Drama

“Así­ es la Vida” is a unique, original dramatic series that presents a different 5-part passion-filled, real-life story each and every week in a witty and decidedly sexy tone. (Monday-Friday, 10:00 p.m.-11:00 p.m. ET/PT)

Movies

“Cine de las Estrellas” The biggest stars. The most popular Hollywood movies. And more of them than any other network. The largest, most complete film library ever assembled for Spanish-language television brings viewers the biggest feature-length blockbusters all week long. (Nightly, 8:00 p.m.–10:00 p.m. ET/PT)

“CinePlex” Every weekend, TeleFutura movie lovers enjoy the best matinees on Spanish-language television. Action, adventure, comedy, drama”¦some of the favorite films of all time - and every one in Spanish. (Saturday and Sunday, 2:00 p.m.–7:00 p.m. ET/PT)

Entertainment

“Famosos” captures today’s most sought-after celebrities and their most outrageous activities on camera. No one is sparred and nothing is hidden when Famosos gets celebrities in its sights. (Quarterly Primetime Specials)

Specials

“Estrellas de Fama en Navidad” Former winners and contestants from TeleFutura’s hit singing competition Objetivo Fama join other celebrities to perform their favorite Christmas carols and celebrate Latin American traditions of the season in this truly magical, musical night. (December – Primetime Special)

Sports

“Major League Soccer” TeleFutura will televise the 2008 Major League Soccer (MLS) season with live, exclusive Spanish-language network broadcasts of 25 matches plus the All-Star Game and the MLS Cup Final. In 2007 the league adopted the designated player

rules which allowed each club to sign a superstar. While England’s David Beckham was the first player inked under the new rules, his signing paved the way for a number of top Hispanic stars to join, including Cuauhtémoc Blanco (Mexico), Juan Pablo Angel (Colombia) and Guillermo Schelotto (Argentina). Games air from April to November and feature the teams from the top U.S. Hispanic markets of Los Angeles, New York, Houston and Chicago. (Sunday)

“SuperLiga” The intense soccer rivalry between Mexico and the U.S. gets even hotter in the summer of 2007 with the debut of the international “SuperLiga” tournament, which pits the four best MLS teams against the four best teams from Mexico’s top division. In July 2008, the tournament, which is televised exclusively on TeleFutura, will expand to 16 teams and provide weekly Primetime battles for national pride for over three months. The biggest names in Mexican soccer will take the stage in these matches, played in packed stadiums in Mexico and the U.S., which will crown a champion professional team for North America. (Primetime)

“World Soccer Showcase” will feature many of the world’s top national teams facing off against some of the most popular professional club teams, showcasing some of the biggest superstars of soccer. TeleFutura will be the exclusive Spanish-language home to 5 of these exciting soccer matches, all played in the largest U.S. Hispanic markets. (Varies)

Daytime

Novelas

“Corazón Herido” TeleFutura is proud to present the worldwide debut of its newest original novela that unfolds against the majestic backdrop of rugged plains and lavish cattle ranches. It’s a riveting love story of an embittered young widow who finds happiness once again, only to discover that her new love is linked to her stormy past. (Monday-Friday, 6:00 p.m.-7:00 p.m. ET/PT)

“Veredicto Final” is a new court show where people can air their disputes regarding their family, workplace, neighbors, and even their lovers and know they’ll get a fair hearing”¦and a final verdict. (Monday-Friday, 2:00 p.m.-3:00 p.m. ET/PT)

RETURNING FAVORITES

Game Shows

“¿Qué Dice La Gente?” is the Spanish-language version of Family Feud, produced in the U.S., that takes the well-known game show’s format and adds the unique linguistic diversity of our multi-national Hispanic community. (Monday-Friday, 7:00 p.m.–8:00 p.m. ET/PT)

“Mega Match” is a game show for teens in which two schools compete for prize money as they attempt to accumulate valuable minutes to be used in the final “Millionaire’s House of Prizes” round. (Saturday, 12:00 p.m.-2:00 p.m. ET/PT)

“Guerra de los Sexos” Hosts Daniel Sarcos and Viviana Gibelli bring the battle of the sexes to a fun-filled extreme as celebrities get together to determine which gender will dominate in a wild variety of challenging and often hilarious games. (Sunday, 12:00 p.m.-2:00 p.m. ET/PT)

Entertainment/Variety

“Objetivo Fama” Spanish-language TV’s #1 talent competition returns for its fifth season as 20 new singing stars of tomorrow from across the country and Puerto Rico vie for a coveted recording contract with Univision Music Group. It’s not just a hit, it’s a hit-maker. (Sunday, 7:00 p.m.–9:00 p.m. ET/PT)

Daytime

“Escándalo TV” Hosted by Charytí­n Goyco, Marisa del Portillo and Felipe Viel, it’s the liveliest three hours on TV, featuring all the latest celebrity gossip, outrageous comedy skits, live musical performances, and a steady stream of fun and surprise celebrity guests. (Monday-Friday, 11:00 a.m.–2:00 p.m. ET/PT)

“¿Quién Tiene La Razón?” is hosted by distinguished psychologist and sex therapist Nancy Alvarez and is part talk show and advice column rolled into one unique, new format. (Monday-Friday, 3:00 p.m.–4:00 p.m. ET/PT)

Weekends

“Plaza Sésamo” is the highly acclaimed Spanish-language television version of “Sesame Street” for preschool children, co-produced in Mexico by Televisa and Sesame Workshop. (Saturday and Sunday, 9:00 a.m.–10 a.m. ET/PT)

“Reino Animal” The wonders of the animal kingdom are presented in this entertaining and highly educational series produced especially for children.

(Sunday, 10:00 a.m.-11:00 a.m. ET/PT)

“Pepsi MÚsica” gets the party started early every Saturday afternoon as it counts down the hottest Latin music tracks of the week with live performances by today’s hottest Hispanic artists. (Saturday and Sunday, 11:00 a.m.–12:00 p.m. ET/PT)

News

“Noticias al Minuto” Throughout the day and evening, TeleFutura’s live news bulletins keep viewers informed and up-to-the-minute on the stories that matter most to them. (Daily)

Sports

“FÚtbol Liga Mexicana” returns to offer viewers the most comprehensive live coverage of the exciting premier Mexican soccer division with sportscasters Pablo Ramí­rez and JesÚs Bracamontes. (Weekend and Primetime)

“Sólo Boxeo Tecate” Live, passionate boxing featuring the most promising Hispanic “up and comers” as well as seasoned fighters punching their way towards a shot at a championship. (Friday, 8:00 p.m.–10:00 p.m. ET/PT)

“Contacto Deportivo de Ford” Hispanic sports fans know where to get the latest inside information on the sports that matter most to them”¦Contacto Deportivo, the only nightly, live sports newscast on Spanish-language TV. (Nightly, 11:00 p.m.–11:30 p.m. ET/PT)

“FIFA World Youth Championship” is the biannual World Cup for the top men’s under-20 national team squads. Twenty-four teams will earn the right to compete in this highly anticipated tournament that highlights some of the biggest up-and-coming superstars of the future in 52 matches over 23 days that will take place in Canada. (August – September 2007)

Specials

“El Reventón del 4 de Julio” is the biggest blast on the 4th of July. Hosted by Escándalo TV’s Charytí­n Goyco, Marisa del Portillo and Felipe Viel live from Miami Beach and with satellite feeds from Los Angeles, Chicago, San Antonio, New York, and Mexico, this holiday picnic is full of comic sketches, music, dancing, celebrity guests”¦and lots of beautiful people. (July 4, 2007, 11:00 a.m.-2:00 p.m. ET/PT)

“Escándalo de Año Nuevo” New Year’s starts before the sun sets thanks to this special 7-hour live, fun-filled broadcast featuring today’s top Hispanic stars. Chary, Marisa, and Felipe are joined by a special guest host and regale viewers with performances by famous Latin music artists, comedy skits, and an irreverent recap of the year’s juiciest celebrity gossip and scandals. (December 31, 2007, 12:00 p.m.-7:00 p.m. ET/PT)

“Premios Oye!” Always a lavish production featuring grand performances by some of the world’s most famous Latin recording artists, the Premios Oye! Awards acknowledge winners in various musical genres and are telecast exclusively in the U.S. on TeleFutura. (December 2007, Primetime) 2007/2008 Programming Lineup for Galavisión Network

NEW PROGRAMS

Primetime

“Moda al Rescate” is an inspiring new show that gives a deserving viewer a complete head to toe makeover! The host and stylist lend a helping hand to make over candidates who have recently experienced a life changing events like first-time motherhood or beginning a new job. Each episode will feature experts on make-up, clothes, hair, accessories, poise and confidence. (Tuesday, 9:30 p.m.-10:00 p.m.; Saturday and Sunday, 11:00 a.m.-11:30 a.m. ET/PT)

“Vida Salvaje” This exquisite documentary follows the lives of animals in the wild from orphaned baby elephants in Kenya to a school of dolphins deep in the ocean. This new Primetime series offers the most extraordinary views of unrivaled beauty from locales all over the world, from the Isle of Borneo to the Galápagos Islands. (Tuesday, 8:00 p.m.-9:00 pm and Sunday, 8:00 p.m.-10:00 p.m. ET/PT)

“En Portada” From political turmoil in Colombia to immigration troubles in Mexico, En Portada brings viewers profound stories reported directly from newsworthy countries. Each week one investigative journalist takes the helm and delivers groundbreaking and revealing accounts that are sure to captivate viewers. (Wednesday, 8:00 p.m.-9:00 p.m. ET/PT, Twice per month)

“Diarios de Un Crimen” Suspicion, intrigue and unexpected twists are the key ingredients of this true-life documentary series about the mysterious world of criminal wrongdoings. A clear-cut missing person case or apparent suicide may not be what they seem as determined detectives uncover and piece together the stories of what really happened. (Wednesday 9:00 p.m.-10:00 p.m. ET/PT)

“Semana de la Moda” One of the most important weeks in the fashion world is New York Fashion Week. Pamela Silva serves as host to this semiannual special and will offer viewers a behind-the-scenes look into the hottest style trends being set for 2008. Semana de la Moda will feature never before seen interviews with the most recognized and popular Hispanic designers, models and celebrities. (Fall 2007 and Spring 2008)

Weekend Primetime

“Las Más Picudas” Cynthia Urias is the irresistible host who counts down the top 10 videos in banda music. Cynthia also informs fans of the latest gossip and news concerning banda artists like Valentí­n Elizalde, Banda Pequeños Musical and Volumen X. (Saturday, 10:00 p.m.-11:00 p.m. ET/PT)

Weekend Daytime

“Tu Salud” An original Galavisión production, this new health series will give viewers well-rounded and thorough information about three significant areas: children’s health, disease awareness/prevention and nutrition/fitness. In an effort to educate and inform, each segment will provide Hispanic audiences with valuable advice, current medical news and updates on the latest technological advances. (Sunday, 9:30 a.m.-10:00 a.m. ET/PT)

“Vida Ligera” is Galavisión’s latest lifestyle program in which mother and daughter co-hosts Alejandra and Daniela will share useful tips on how to live a healthy and happy life. Viewers can learn everything from simple exercise routines and easy recipes to beauty advice and fashion trends. Expert guests will examine other topics of interest, such as nutrition, alternative medicine and children’s health. (Saturday 9:00 a.m.-10:00 a.m. and Sunday, 9:00 a.m.-9:30 a.m. ET/PT)

Late Fringe

“Wax” An outrageous show with crazy characters and wacky skits, Wax delivers a great combination of sketch comedy, celebrity interviews and zany contests. Hosted by former Otro Rollo star Roxanna Castellanos, this one of a kind program is too exciting to tape inside a studio. The cameras keep rolling as the actors take the show to the streets, where they put complete strangers in the funniest predicaments like a revealing interview or a hysterical competition. (Saturday, 11:00 p.m.-12:00 a.m. ET/PT)

RETURNING FAVORITES

Primetime

News

“Noticiero con Paola Rojas” The highest-rated newscast on Galavisión for two years in a row, Noticiero con Paola Rojas brings the day’s top stories to viewers from the central location of Mexico City. (Monday – Friday, 7:00 p.m.–8:00 p.m. ET/PT)

“En Profundidad” When Hispanics want in-depth coverage of stories and issues that affect them here in the U.S., they turn to En Profundidad, an original Galavisión production. (Wednesday, 8:00 p.m.-9:00 p.m. ET/PT, Twice per month)

“Las Noticias Por Adela” Perhaps the most original live newscast on television, anchor Adela Micha brings an honest and straightforward approach to the late-night wrap-up. (Monday – Friday, 10:00 p.m.-11:00 p.m. ET/PT)

Entertainment and Variety

“Misión: Reportar” In this original Galavisión production, host Carmen Dominicci returns in summer 2008 when another lucky, aspiring reporter will be named the newest addition to the Univision Networks’ team of broadcast personalities. (Wednesday and Saturday, 9:00 p.m.-10:00 p.m. ET/PT)

“El Rastro Del Crimen” An original Galavisión production, El Rastro Del Crimen allows viewers to play detective by following the lead investigators on a real-life case. (Wednesday, 9:00 p.m.-10:00 p.m. ET/PT)

“Acceso Máximo” In this live original Galavisión production, popular host Carlos Calderón, along with his co-host Victoria Del Rosal, welcomes a special celebrity guest each week to help present the latest videos, engage in witty repartée and just have fun on air. (Thursday, 8:00 p.m.-10:00 p.m. ET/PT)

“Un Destino” From the tropical jungles of Costa Rica to the exotic bazaars of Morocco”¦ Un Destino, a Galavisión original production, takes audiences to every corner of the world, giving them an inside view of the many wonders of our planet. (Tuesday, 9:00 p.m.-9:30 p.m., and Sunday 11:30 p.m.-12:00 a.m. ET/PT)

Comedy

“Risas y Más Risas” is a primetime block on Friday nights full of laugh out loud comedy programs. An ensemble cast of comedians performs their best skits and sketches on Bienvenidos, and the funniest stand-up comics perform on Festival del Humor. (Friday, 8:00 p.m.-10:00 p.m. ET/PT)

Daytime

News

“Primero Noticias” Hispanic America’s first stop for news! Live every weekday morning, Carlos Loret de Mola, one of Mexico’s most highly respected broadcast journalists, brings viewers the latest, up-to-the-minute developments on breaking stories from around the world. (Monday – Friday, 7:00 a.m.–10:00 a.m. ET/PT)

Entertainment & Variety

“Hoy” Broadcast live, mornings are fun and spontaneous with popular hosts Andrea Legarreta and Jorge Poza guiding viewers through a rotating selection of informative and entertaining segments. (Monday – Friday, 10:00 a.m.-1:00 p.m. ET/PT)

“La Hora de la Papa” This show provides plenty of laughs and entertainment with a variety of comedy sketches, musical performances, interviews and celebrity gossip. (Monday – Friday, 1:00 p.m.-2:00 p.m. ET/PT)

“Buenas Tardes” Every Monday, five families begin a 5-day competition to win a cash prize to fulfill their own special dream! (Monday – Friday, 2:00 p.m.-3:00 p.m.)

“Clásicos de Control” A cutting-edge magazine show that reports on the topics that interest today’s young Hispanics – from fashion and fitness to romance and celebrities. Vivacious host Karla Martinez often takes the show to the streets to interact with fans and bring unexpected fun and games to the already lively show. (Monday – Friday, 3:02 p.m.-3:30 p.m. ET/PT)

“Noticiero con Lolita Ayala” The day’s top headlines, broadcast live with an emphasis on news from Mexico make this 30-minute show a mid-afternoon must-see tradition. (Monday – Friday, 3:30 p.m.-4:00 p.m. ET/PT)

Early Fringe

Comedy

“El Chapulí­n Colorado” With his magic tricks and super-power antennae, El Chapulí­n prevails over the bad guys and always saves the damsel in distress. This adorable super hero has won the hearts of many viewers and can only be found on Galavisión. (Monday – Friday, 4:00 p.m.-4:30 p.m., and 4:30 p.m.-5:00 p.m. ET/PT)

“El Chavo” This ageless comedy showcases the life of orphan El Chavo and his friends, who live in a fun-filled neighborhood and encounter all sorts of mischief. (Monday – Friday, 5:00 p.m.-5:30 p.m., and 5:30 p.m.-6:00 p.m. ET/PT)

“Chespirito” The legendary actor “Little Shakespeare,” better-known as Chespirito, hosts this comedy program that features some of the best Hispanic comedians of all time in a hilarious hour of skits and sketches. (Monday – Friday, 6:00 p.m.-7:00 p.m. ET/PT)

Late Fringe

“Noticiero con Joaquí­n López-Dóriga” With 37 years of experience covering history-making events, anchor Joaquí­n López-Dóriga has given viewers a good reason to stay up late for his informative, live summary of the day’s major news stories. (Monday – Friday, 11:30 p.m.–12:30 a.m. ET/PT)

“¿Que Nos Pasa?” This comedy features one of Hispanic television’s most popular comedians, Héctor Suárez, and puts a humorous spin on topics that include everything from corporate culture to politics. (Monday – Friday, 11:00 p.m.-11:30 p.m. ET/PT)

“Viviana a la Medianoche” Viviana Gibelli hosts the hottest late night talk show featuring an array of musical guests, candid interviews and the funniest comedy sketches by some of the most entertaining characters. (Monday – Friday, 1:00 a.m.-2:00 a.m., and Saturday, 12:00 a.m.-1:00 a.m. ET/PT)

Weekend Primetime

Entertainment & Variety

“Al Fin de Semana” With the perfect blend of music performances by the hottest Latin artists, candid interviews with celebrity guests and humorous stand-up acts by well-known comedians, Saturday’s are more fun than ever! Hosted by the incomparable Jorge “Coque” Muñiz, Al Fin de Semana allows viewers to sit back, relax and enjoy the weekend. (Saturday, 7:00 p.m.-9:00 p.m. ET/PT)

“Furia Musical” From the popular magazine on Regional Mexican music, Furia Musical showcases the biggest artists and their latest videos. (Saturday, 9:00 p.m.-10:00 p.m. ET/PT)

“Archivos del Más Allᔝ This mystery program re-enacts chilling accounts of paranormal events leaving audiences to decide between what is easily explained and the unexplainable. (Sunday, 10:00 p.m.-11:00 p.m. ET/PT)

Weekend Daytime

“Decorando Contigo” Hosted by popular Peruvian television personality Domenica Brazzi, this original Galavisión production offers viewers an exciting look inside the creative world of home design. (Saturday and Sunday, 10:00 a.m.-10:30 a.m. ET/PT)

“Delicioso” and “Un Minuto Delicioso” More than just a cooking show, this original production gives Galavisión viewers guidelines on how to shop, prepare, serve and decorate for a special meal at home. (Saturday and Sunday, 10:30 a.m.–11:00 a.m., and Monday – Friday, 3:00 p.m.-3:02 p.m. ET/PT)

“Sin Rodeo” Host Nahima Choura gives viewers a glimpse into the personal lives of banda music’s best selling recording artists with insightful questions that make these up-close and personal interviews really noteworthy. (Saturday, 6:00 p.m.-7:00 p.m. ET/PT)

“Chiquitibum” Chiquitibum parodies the ups and downs of the Mexican soccer team on their way to the 2006 World Cup. (Sunday, 11:30 a.m.-12:00 p.m. ET/PT)

“La Comedia Hora” This three hour block on Sunday afternoon’s features some of Galavisión’s favorite comedy shows. Derbez en Cuando showcases comedian Eugenio Derbez as he assumes many different personalities in hilarious sketches. The hidden camera show Locos y Sueltos surprises unsuspecting onlookers as they are placed in outrageous situations. Bienvenidos is guaranteed to make viewers laugh featuring skits, sketches, parodies and stand-up. (Sunday, 4:00 p.m.-7:00 p.m. ET/PT)

“Humor A La Carta” is Galavisión’s mid-day comedy block. Hospital El Paisa is a romantic comedy that takes place in a hospital-taco shop where celebrities make occasional guest appearances as amusing patients, doctors and visitors. Dr. Candido Perez is an outrageous sitcom following the escapades of Dr. Perez’s doctor-patient relationships. In Al Derecho y Al Derbez, Eugenio Derbez plays every main character in all scenes and serves as writer/director of this comedy-skit show full of humor and innuendos. (Saturday, 11:30 a.m.-2:00 p.m. ET/PT)

Weekend Late Fringe

“Noticiero con Alejandro Cacho” Every Sunday night, Alejandro Cacho brings viewers the latest updates on news, sports and entertainment. (Sunday, 11:00 p.m.–11:30 p.m. ET/PT)

Sports and Sports News

“FIFA U-17 World Championships” A biannual “World Cup” for men’s under-17 national team squads, 24 teams will compete in this gripping tournament taking place in South Korea. The 2005 final match produced the highest rating in the history of Spanish-language cable. (August 18 - Sept 9, 2007)

“USA National Team Matches” Broadcast live, the U.S. National Team faces off against the most prestigious international soccer clubs with some of the biggest superstars in the sport.

“Women’s World Cup” The biggest and most important tournament in Women’s soccer is exclusively on Galavisión. This fifth edition of the event will take place in China. (September 10-30, 2007)

“FIFA Beach Soccer World Cup” The popular game that evolved on the beaches of Rio de Janeiro has now become a FIFA-sanctioned world championship event but it hasn’t lost its Brazilian flavor. Fast-paced, delivering almost 10 goals a game, and packed with acrobatic volleys and bicycle kicks, beach soccer has seen its popularity soar in recent years. Galavisión will exclusively televise the action from Copacabana Beach as national teams from around the world seek to dethrone the 2006 champions, Brazil. (November 2-11, 2007)

“FIFA Futsal World Cup” “Futsal” is the indoor 5-on-5 version of the world’s most popular game and Galavisión will have the exclusive television rights to the 2008 World Cup in Brazil. Although the sport was long dominated by Brazilians, Spain won the title in 2000 and successfully defended it in 2004. The action is fast and the arena setting makes the coverage intimate as the 16 qualified teams battle it out through round robin and knockout rounds to determine a world champion for the next four years. (November 20-December 7, 2008)

“FIFA U-20 Women’s World Cup” Chile will host the 2008 FIFA U-20 Women’s World Cup as 16 teams from around the globe send their best young stars to compete for international supremacy in this Galavisión exclusive tournament. (Spring 2008)

“Boxeo En Esta Esquina” Galavisión puts fans in the corner of some of the greatest names in boxing as they slug their way to the top in this championship showcase. (Monday, 8:00 p.m.-9:00 p.m. ET/PT)

“Lucha Libre” and “Lucha de Vuelta” Some of the best known wrestlers in the AAA and CMLL confederations bring their trademarked acrobatic moves and colorful costumed antics into the ring every weekend on Galavisión. (Saturday, 2:00 p.m.-5:00 p.m., and Sunday, 1:00 p.m.-4:00 p.m. ET/PT)

“La Jugada” is an in-depth critique of every major play of the week’s top soccer games by some of the most knowledgeable sports analysts on TV. (Monday, 9:00 p.m.-10:00 p.m. ET/PT)

“Noticiero Todo Deportes” is a live, 30-minute recap of the latest sports headlines where experts provide commentaries and concise synopses of the day’s major sporting events. (Monday – Friday, 12:30 a.m.–1:00 a.m. ET/PT)

“Más Deporte” is the show for ultimate soccer fans who want more than just the game alone. Más Deporte previews the day’s FLM action with insightful live commentary, team profiles, contests, player interviews and predictions. (Sunday, 12:00 p.m.-1:00 p.m. ET/PT)

“Acción” In one of the most action-packed hours on the biggest sports day of the week, sports fanáticos can see live the day’s most comprehensive collection of highlights, replay clips and features from all the major sporting events. (Sunday, 7:00 p.m.-8:00 p.m., and 12:00 a.m.-1:00 a.m. ET/PT)

Specials

“Rumbo a Premio Lo Nuestro” The All-Stars of Latin Music come together in Premio Lo Nuestro, one of the most glamorous, talent-filled nights in Latin Music. This original production is a pre-award show, where viewers are encouraged to log onto Univision.com to vote for their favorite artists. (January)

“Festival Viña del Mar” Galavisión offers front row tickets to the best of this world famous music festival from the beautiful beaches of Chile. This incredible special features great performances, intimate interviews and much more! (February)

“Selena” Galavisión pays tribute to Selena, the beloved and internationally known Mexican-American performer who left a long-lasting legacy of her music and persona. This original production features a compilation of performances, news clips, music videos and concert footage of her biggest hits. (March)

“Rumbo a Premios Juventud” This is an originally produced special in anticipation of Premios Juventud - the biggest entertainment event for Hispanic youth. Viewers are encouraged to vote online for their favorite nominated celebrity during this Rumbo special in the various categories. (July)

“Fiesta Mexicana” and “El Grito” Fiesta Mexicana and El Grito are both national events in celebration and remembrance of Mexican Independence Day. This exciting night is filled with music and festivities. (September 15 - 16)

“Rumbo a Latin GRAMMY’S®” is a preview to this year’s Latin GRAMMY® Awards show. This original Galavisión production will feature music videos from the nominated artists. (October)

“Nocaut” is the special die-hard boxing fans don’t want to miss. This original Galavisión production features a montage of highlights and clips from the most powerful knockouts from Boxeo En Esta Esquina. (November)

“Chavotón” Galavisión’s highest-rated entertainment special features Hispanic America’s favorite orphan, El Chavo, in this five hour marathon of his very best episodes. (November)

“Regalo de Navidad” In this original Galavisión production, viewers can celebrate Christmas with an evening of musical performances, exclusive interviews and the latest video clips of some of Hispanic America’s favorite artists. (December) “

“Hispanidad, a division of Heinrich Marketing, Inc., has received the bronze Summit Creative Award for its innovative and effective “Lucha Libre” campaign for the Colorado Department of Transportation (CDOT), aimed at increasing seatbelt usage within the state’s Hispanic community.

“Low seatbelt usage among the Hispanic population has emerged as a significant public safety issue,” said Laura Sonderup, director of Hispanidad. “It was essential for us to communicate the importance of this message in a way that was creative, emotional and, most importantly, culturally relevant to Colorado’s Hispanic audience.”

For “Lucha Libre”, Hispanidad developed and implemented an integrated media relations and communications campaign which included the following:

* special events and ticket giveaways to promote the feature film, “Nacho Libre,” and connect seatbelt messages with Hispanic movie audiences;
* bilingual press conference with distribution of bilingual press kits;
* Spanish public service announcements; and
* partnerships with local law enforcement groups.

This collaborative approach resulted in mainstream and Hispanic media coverage, as well as grass-roots, community outreach. The three-month campaign ran in 2006.

“We launched Lucha Libre to address the cultural differences that may lead to the higher number of Hispanic deaths and serious injuries on our highways,” said Gabriela Vidal, CDOT Safety and Traffic Engineering Branch Manager. “We believe that increasing awareness among the Hispanic community will result in greater seat belt use and save lives.”

The Summit Creative Awards recognize creative excellence in small and medium-sized advertising agencies from around the world, with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

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About Hispanidad

Heinrich is a Colorado-based company with 30 years of experience in marketing and advertising for local, national and international accounts. Hispanidad is a division of Heinrich, providing integrated marketing services to reach the growing and profitable Latino market in the U.S. Also within this division is Heinrich México, established in 1994, to serve the needs of our clients in México and Latin America. Hispanidad offers an experienced, integrated team of Hispanic marketing professionals dedicated to “putting the accent on response.” For more information, please visit www.heinrichhispanidad.com.”

“Small children usually look up their heroes and consider them larger-than-life figures.

But for dozens of children who were lined up outside Waukegan Public Library Sunday afternoon, lifting of the eyes was not required.

Especially when a 50-inch Mexican wrestler is standing alongside.”

“The Sprint Center opened a few days ago – on Second Life, a Sims knockoff. The real deal won’t open for another 173 days.

Sprint is marketing the cyber arena “exclusively” to Latin music fans and will stream concerts from the Sprint-sponsored Telemundo reality TV show, Concierto Clandestino. Sounds like Second Lifers are getting an even rawer deal than Kansas Citians. No Big 12 basketball tournament. No High School Musical on ice. Not even lucha libre.”

“Most journalists would say they have a stack of story ideas piling up back at the office. Award winning reporter Laura Castañeda has them, along with a dream to embark on new adventures.

For her, it was unveiling the story behind Tijuana’s legendary Miguel Lopez, or better known as masked Mexican wrestler Lucha Libre.

Having worked for mainstream media over the years, she understands that most ideas, or leads, can pile up into structures with a great wealth of intriguing and insightful stories that go unsaid, especially along the U.S. Mexico border.”

“Mondo Lucha A Go Go: The Bizarre and Honorable World of Wild Mexican Wrestling
Author: Dan Madigan
Publisher: HarperRayo
ISBN-10: 0060855835
ISBN-13: 978-0060855833

In 1968, I was 7 years old and one of my uncles came to visit. His first concern was his Lucha Libre. He couldn’t relax till we had rigged old black and white, needs a coat hanger for an antenna TV with the cracked dial from our Thanksgiving Day car accident. After much adjusting of the coat hanger, he sighed with happiness and sat down with me on his lap to watch his favorite, Mil Mascaras. For the next hour, my uncle explained to me who was who in Mexican wrestling, the moves, the rules and why it was so great. I was hooked.”

“The legend of Santo, El Enmascarado de Plata the silver masked man will reach new heights in the animated action series currently being produced for Cartoon Network. The legendary Mexican wrestler, El Hijo del Santo son of Santo, will work with series creator and executive producer Carlo Olivares Paganoni to develop this yet-to-be-titled adventure/fantasy series set in Mexico City. El Hijo del Santo is heir to the legendary silver mask, once held by his father, the flesh and blood icon - Santo, El Enmascarado de Plata.

A highly idolized figure in Mexico, Santo is a cultural icon who has not only conquered the world of lucha libre Mexican wrestling, but has also been immortalized in film and television. Santo passed his legacy onto his son 25 years ago, who has since successfully defended his fathers title and propelled the distinguished reputation to a worldwide level. Today, El Hijo del Santo is recognized as the silver masked wrestler, Santo. Now over 65 years in the making, Santos legacy has reached iconic status and is a true symbol of heroism.

“We’re known for great characters at Cartoon Network,” said Michael Ouweleen, senior vice president of development and creative direction for Cartoon Network. “We’re now bringing a legendary icon who’s also the ultimate hero.”

“I am excited to work with Cartoon Network to expand the legend of Santo to fans around the world,” added El Hijo del Santo.

In the new series, Santo is the world’s most respected and most popular Mexican luchador (wrestler) who proudly upholds the honor that was passed down by his father. Along with inheriting the silver mask, the ultimate sign of purity and goodness, a brave and young Santo must also learn how to manage a vast array of mystical powers with the guidance of Coatl, an ancient feathered serpent. Santo uses his new powers to defend justice inside and outside the wrestling ring and faces a slew of enemies ranging from everyday criminals to genetically enhanced mystical villains.

Created and executive-produced by Carlo Olivares Paganoni with Alex Soto (Ben 10) as supervising producer, 13 half-hour episodes are being produced at Cartoon Network Studios in Burbank, Calif.

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT) Sunday-Thursday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. “

“Taking a cue from the lucha libre Mexican wrestling masks that theyve worn since their 1994 inception, Los Straitjackets apply their brand of guitar-fueled, instrumental sturm und twang to their first Spanish language album, “Rock En Espanol, Vol. 1.” Available April 3 via Yep Roc Records, the 14-song set finds Los Straitjackets guitarists Danny Amis and Eddie Angel, bassist Pete Curry, and drummer Jason “Teen Beat” Smay sharing the spotlight with guest vocalists Little Willie G. of East L.A. legends Thee Midniters, Fly-Rite Boys frontman Big Sandy, and — the albums producer — Cesar Rosas of Los Lobos.

Most of the songs heard on “Rock En Espanol” were originally huge U.S. Top 40 hits for riff-rockers The Kinks, the McCoys, The Troggs, R&B luminaries Jackie Wilson, Arthur Alexander, Brenton Wood, and Barbara Lynn, country stalwart Marty Robbins and 50s jive-bombers the Coasters and Larry Williams. However, these tunes were also recorded in Spanish language versions by such mid-60s Mexican rock n roll bands as Los Yaki, Los Freddys, Los Apson, Los Rockin Devils, Los Teen Tops, Los Locos Del Ritmo, and Rebeldes De Rock. All of the latter, as well as Los Apson frontman Polo, Hermanos Carrion, and the sublimely named Juan El Matematico John The Mathematician, made dozens of records in their native Mexico. And it is from these flipped discs — mostly consisting of U.S. Top 40 hits sung in Spanish — that Los Straitjackets drew their primary inspiration for “Rock En Espanol.”

Los Straitjackets began life when Danny Amis, formerly of pioneering modern instrumental-rock combo the Raybeats, joined forces with Eddie Angel after witnessing the latter perform a Link Wray number while backing Webb Wilder. Since debuting with “The Utterly Fantastic & Totally Unbelievable Sounds of Los Straitjackets” in 1995, the masked marvels have unleashed an additional eight long-players on an unsuspecting world, including a live album, a Grammy-nominated/Living Blues award-winning collaboration with bluesman Eddy “The Chief” Clearwater, a Christmas album, and a previous collection with guest vocalists called “Sing Along With Los Straitjackets.”

Los Straitjackets music has also graced the soundtracks of various TV shows — notably “Malcolm In The Middle” and “Melrose Place” — and at least 10 feature films, including “Meet The Parents,” “Harriet The Spy,” “Enron: The Smartest Guys In The Room,” “Two Days In The Valley,” and “Psycho Beach Party” wherein they appeared as themselves.

Long before “Nacho Libre” was a gleam in Jack Blacks eye, Los Straitjackets live shows were legendary for their left-right combination of offhand chops, unashamed choreography, and serious humor. Look for them to perform selections from “Rock En Espanol” at the South By Southwest festival — and in a town near you — when they begin their Spring 2007 tour.”

“Breaking new ground in U.S. Hispanic programming, Fox Sports en Español, the leading Spanish-language sports cable network and the second most-watched Spanish-language cable network overall, and the Ultimate Fighting Championship(R) today announced a historic agreement to bring the world’s leading brand of professional mixed martial arts sports events to Spanish-language television for the first time ever. The exclusive one-year deal includes Spanish-language television and video on demand rights to “Gladiadores del UFC(TM),” a series of six one-hour UFC(R) fight specials that will air over the course of six months.

“Gladiadores del UFC” joins Fox Sports en Español’s newly created, two-hour “Friday Fight Night” block that also includes “Lucha Libre,” “Boxeo de Campeones,” and “Kick Boxing.” Long-time UFC and Fox Sports en Español collaborator Tony Rivera and former boxer Genaro Hernandez will provide Spanish-language commentary for all “Gladiado