http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 15:05:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/02/14/pr-sonic%c2%ae-launches-interactive-website-for-hispanic-consumers-bicultural-site-digitally-captures-unique-drive-in-experience/ http://www.hispanictips.com/2012/02/14/pr-sonic%c2%ae-launches-interactive-website-for-hispanic-consumers-bicultural-site-digitally-captures-unique-drive-in-experience/#comments Tue, 14 Feb 2012 13:47:14 +0000 Tomas http://www.hispanictips.com/?p=174223 HispanicTips :: The Premier Hispanic & Latino News Service.]]> http://www.hispanictips.com/2012/02/14/pr-sonic%c2%ae-launches-interactive-website-for-hispanic-consumers-bicultural-site-digitally-captures-unique-drive-in-experience/feed/ 0 http://www.hispanictips.com/2011/11/15/lopez-negrete-communications-named-best-hispanic-agency-using-social-media-to-reach-latinos-agency-honored-by-latism-and-top-latino-social-media-influencers/ http://www.hispanictips.com/2011/11/15/lopez-negrete-communications-named-best-hispanic-agency-using-social-media-to-reach-latinos-agency-honored-by-latism-and-top-latino-social-media-influencers/#comments Tue, 15 Nov 2011 17:36:06 +0000 Tomas http://www.hispanictips.com/?p=160793
"The digital emergence of 13.5 million Latinos on Facebook* and 8.1 million on Twitter,** along with the emergence of an enormous community of Latino bloggers has revolutionized the marketing landscape forever. Our clients' brands are competing for the moment and competing for relevance in a time when attention is a precious commodity. Hence, we have made it a strategic imperative to be an innovator in this space and to have the best people in the industry, setting models and standards in the use of social media targeting Latinos," stated President, CEO and Chief Creative Officer Alex Lopez Negrete .

Lopez Negrete's award-winning, full-service digital unit leads the strategic and operational social media efforts for diverse major clients. The agency's most recent accomplishments include social media platforms for Verizon (Somos Verizon FiOS on Facebook and @SomosFiOS on Twitter), in addition to interactive websites for Verizon (www.EnciendeteFiOS.com), Sonic Drive-Ins (http://espanol.sonicdrivein.com), and Pernod Ricard's Chivas Regal (www.nochesdebrotherhood.com). Lopez Negrete also maintains a robust and interactive online agency presence with friends and fans on Facebook (Lopez Negrete) and Twitter (@Lopeznegrete).

"We are honored and humbled to receive this award. This recognition is a timely distinction for our firm, and it is yet another testament of Lopez Negrete's swift and bold evolution into a 'connected agency,'" says Leonardo Basterra , executive director of Digital at Lopez Negrete. He added: "This award is unique because it comes from the community of Hispanic content creators and curators – bloggeros, twitteros and facebookeros – who follow our work and who bring to life the social media space for Latinos."

The LATISM 3rd annual conference brought together hundreds of Latino bloggers, influencers and social media thought leaders in a national forum designed to explore the latest trends in the social media arena. The LATISM awards recognized blogging, outreach, marketing, mobile and new media, with award nominees selected by voting LATISM members. Top honors, including the award bestowed upon Lopez Negrete Communications reflected the popular votes of thousands of Latinos throughout the United States and Latin America cast this past month.

About LATISM

A pioneering social media organization, Latinos in Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web. LATISM, the largest organization for Latinos and Latinas engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures over 10 million impressions on a daily basis and enjoys the largest Latino network on Facebook.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas , with a second office in Los Angeles, California , the company's billings are $160 million . Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia -Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

* http://socialmediaspanish.com/blog/how-many-hispanics-on-facebook-latinos-on-facebook-page/

** http://socialmediaspanish.com/blog/how-many-us-hispanics-on-twitter/Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/11/15/lopez-negrete-communications-named-best-hispanic-agency-using-social-media-to-reach-latinos-agency-honored-by-latism-and-top-latino-social-media-influencers/feed/ 0 http://www.hispanictips.com/2011/08/30/lopez-negrete-communications-named-to-inc-5005000-list-for-fourth-consecutive-year/ http://www.hispanictips.com/2011/08/30/lopez-negrete-communications-named-to-inc-5005000-list-for-fourth-consecutive-year/#comments Tue, 30 Aug 2011 18:39:56 +0000 Tomas http://www.hispanictips.com/?p=148947 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/08/30/lopez-negrete-communications-named-to-inc-5005000-list-for-fourth-consecutive-year/feed/ 0 http://www.hispanictips.com/2011/06/24/lopez-negrete-communications-wins-national-addy-award-on-behalf-of-worlds-largest-retailer-walmart/ http://www.hispanictips.com/2011/06/24/lopez-negrete-communications-wins-national-addy-award-on-behalf-of-worlds-largest-retailer-walmart/#comments Fri, 24 Jun 2011 14:28:06 +0000 Tomas http://www.hispanictips.com/?p=137467 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/24/lopez-negrete-communications-wins-national-addy-award-on-behalf-of-worlds-largest-retailer-walmart/feed/ 0 http://www.hispanictips.com/2011/06/16/lopez-negrete-communications-wins-crystal-award-at-25th-annual-houston-american-marketing-awards-show/ http://www.hispanictips.com/2011/06/16/lopez-negrete-communications-wins-crystal-award-at-25th-annual-houston-american-marketing-awards-show/#comments Thu, 16 Jun 2011 19:15:38 +0000 Tomas http://www.hispanictips.com/?p=136015 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/06/16/lopez-negrete-communications-wins-crystal-award-at-25th-annual-houston-american-marketing-awards-show/feed/ 0 http://www.hispanictips.com/2011/05/04/lopez-negrete-communications-inc-names-alex-falcone-to-lead-direct-customer-initiatives/ http://www.hispanictips.com/2011/05/04/lopez-negrete-communications-inc-names-alex-falcone-to-lead-direct-customer-initiatives/#comments Wed, 04 May 2011 16:18:16 +0000 TomasC http://www.hispanictips.com/?p=126942 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/05/04/lopez-negrete-communications-inc-names-alex-falcone-to-lead-direct-customer-initiatives/feed/ 0 http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/ http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/#comments Tue, 08 Mar 2011 18:15:10 +0000 Tomas http://www.hispanictips.com/?p=115072
"We look forward to working with Lopez Negrete," said Oscar Madrid, Verizons director of multicultural marketing for consumer wireline and business services. "The firms Hispanic expertise will help us reach a very important audience of consumers and small businesses. Together, well show how Verizons game-changing FiOS services are not only the best choice in the industry, but how our communications and entertainment services help people enjoy life more passionately."

Lopez Negrete will be the full-service marketing and communications agency of record focused on the Hispanic market. The agency will provide a full range of support, including Hispanic advertising, strategic planning, media buying and planning, creative, digital, promotions, event marketing, and public relations.

"This is a very proud moment for our agency and our industry. Verizon is a visionary leader in the telecommunications category and they completely understand and embrace the important role the Hispanic consumer plays in their long-term success," explains Alex Lopez Negrete, president, CEO and chief creative officer. "The team at Verizon truly appreciated the strategic approach we took to this challenge, embracing multi-channel strategies, segmentation and opportunity valuation resulting in powerful, memorable and highly relevant messaging. We look forward to producing outstanding results that build upon Verizons superior reputation and commitment to our market."

Lopez Negrete was on a short list of agencies vying for the account through a review process that commenced earlier this summer. Curated by HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/03/08/lopez-negrete-communications-connects-with-verizon-2/feed/ 0 http://www.hispanictips.com/2011/02/23/lopez-negrete-hires-communications-veteran-toelevate-public-relations-capabilities-cynthia-t-cruz/ http://www.hispanictips.com/2011/02/23/lopez-negrete-hires-communications-veteran-toelevate-public-relations-capabilities-cynthia-t-cruz/#comments Wed, 23 Feb 2011 20:25:44 +0000 Tomas http://www.hispanictips.com/?p=114297 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2011/02/23/lopez-negrete-hires-communications-veteran-toelevate-public-relations-capabilities-cynthia-t-cruz/feed/ 0 http://www.hispanictips.com/2010/11/02/lopez-negrete-communications-celebrates-25-years-of-serving-hispanic-community-looks-forward-to-next-25/ http://www.hispanictips.com/2010/11/02/lopez-negrete-communications-celebrates-25-years-of-serving-hispanic-community-looks-forward-to-next-25/#comments Tue, 02 Nov 2010 15:50:54 +0000 Tomas http://www.hispanictips.com/?p=107881 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2010/11/02/lopez-negrete-communications-celebrates-25-years-of-serving-hispanic-community-looks-forward-to-next-25/feed/ 0 http://www.hispanictips.com/2010/10/12/lopez-negrete-communications-awarded-best-campaign-of-the-year-by-the-hispanic-public-relations-association/ http://www.hispanictips.com/2010/10/12/lopez-negrete-communications-awarded-best-campaign-of-the-year-by-the-hispanic-public-relations-association/#comments Tue, 12 Oct 2010 16:23:21 +0000 Tomas http://www.hispanictips.com/?p=104118 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://www.hispanictips.com/2010/10/12/lopez-negrete-communications-awarded-best-campaign-of-the-year-by-the-hispanic-public-relations-association/feed/ 0