Molly Robbins, CEO www.licenzing.com - interview
Molly Robbins Recognized as Emerging Hispanic Leader in Northern California
Molly Robbins, president of LicenZing LLC today was honored in the Emerging Leader category by the San Francisco Hispanic Chamber of Commerce “SFHCC” for her leadership efforts in the Bay Area.
The San Francisco Hispanic Chamber of Commerce will hold its 4th Annual Latino Business Leadership Awards to honor select business leaders at a dinner event at the San Francisco, CA, Intercontinental Hotel on Friday, October 17, 2008.
Headquartered in suburban San Francisco, LicenZing LLC (licenzing.com), has quickly and quietly become THE boutique shop for lifestyle brand building through PR, marketing and licensing. LicenZing works with a select range of clients in areas such as fashion, fitness, innovative design and technology in consumer goods. The company provides a range of brand building services from strategic planning, creative services, media buying, merchandising and licensing.
Most recently, its founder Molly Robbins, a Mexico City native as well an apparel industry veteran, launched two apparel lines into the market: Palomita™ and Chucho™. “Esta marca es para ti” This brand is for you, is the tagline for these brands, focusing on Latino male and female consumers. Robbins has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. The Chucho™ and Palomita™ brands incorporate these colorful graphics providing a platform for individual style. Robbins has also established an education foundation the Palomita Education Fund to empower Latinos by supporting their educational advancement. The Foundation receives funds through the sale of the branded Palomita™ and Chucho™ tops as well as through its annual Piensa Mas Alla charity event.
“ I am very grateful for the recognition the SFHCC is giving me,” shared Robbins. “I am so proud to be Latina and am pleased that my efforts are resonating with the Latino community.””
LicenZing finds the right fit and signs with Latino denim brand Fiorana
LicenZing LLC today announced it has been selected as the public relations and marketing agency of record for the denim brand Fiorana®. LicenZing will develop and cultivate the Fiorana® brand through print media, social and viral marketing, grass roots events and product placement.
Headquartered in suburban San Francisco, LicenZing LLC, has quietly become THE boutique shop for lifestyle brand marketing, PR and licensing. LicenZing works with a select range of clients in areas such as fashion, music, innovation, and lifestyle brands. LicenZing was recently awarded the Hispanic Business Entrepreneur of Northern California Award by TV conglomerate Telemundo®.
Fiorana Inc. was founded by Mike Braden and Juliana Ramirez in April 2006 to address the need for a popular Latino designer cut jean. The designs and fits are custom created to truly fit and compliment the curves of the Latina body. With a soft launch in 2007 Braden became aware that the Fiorana® fit was right and that his target consumers, women 18-28, loved the jeans. Fiorana® is now poised to launch at retail in a significant way. Fiorana® is currently targeting a national launch of its denim line for the Spring of 2009.
“After diligent research we are thrilled we chose LicenZing LLC to be our marketing and PR agency,” says Mike Braden, President of Fiorana Inc. “Fiorana® denim is primarily targeted to the Latina consumer and we feel that LicenZing is uniquely suited to reach out and deliver the right message to help make Fiorana® the “go to” brand for our target market.”
“We are very pleased to be chosen as the agency to work with Fiorana, Inc,” commented Molly Robbins, President of LicenZing. “We are ready and delighted to establish a denim brand that the Latina consumer will be excited to wear and that endures the test of time.” “
