HispanicTips » Latin-Pak

Latin-Pak Celebrates 14 Years of Marketing

Tomas — Thu, 27 Aug 2009 16:13:20 +0000

"Latin-Pak celebrates it's 14th year of marketing to U.S. Hispanics Nationwide. Latin-Pak, a true pioneer in Hispanic Direct Marketing maintains its' philosophy of providing the highest quality of direct marketing services to ensure a clients' message is propitiously delivered to the targeted U.S. Hispanic household. While Direct Marketing methodologies have evolved and the U.S. Hispanics marketing segment has increased, Latin-Pak's entrepreneurial spirit has allowed it to capitalize on all direct marketing methods relevant to U.S. Hispanics today and incorporate them in clients' marketing campaigns.

Fundamental to the exceptional quality Latin-Pak possesses is the willingness to travel beyond the norm.
"From our inception, we have taken the steps we deemed necessary in providing quality and timely implementation of marketing campaigns. A prime example of this was the decision to transfer our headquarters from our Los Angeles office to our St. Louis office, allowing complete orchestration of our printing, sampling and distribution operations from one truly central location. The move has allowed us to offer our clients' the most timely, accurate and cost efficient deliveries possible to any location in the United States," stated Vince Andaloro, President/CEO Latin-Pak.

Other quality controls inherent to Latin-Pak's model of exceptional service include offering clients the ability to audit all deliveries via the company Verified Audit Circulation (V.A.C.), the monthly hygiene of all lists, as well as monthly updates with the National Change of Address (NCOA) System ensuring accurate and current information.

As the Hispanic population bourgeoned, so did digital direct marketing. Latin-Pak researched and developed digital marketing programs consistent with the online demographics and habits of U.S. Hispanics. All of Latin-Pak's digital programs are delivered only to those who double opt-in to receive related advertisements.

The future for Latin-Pak according to Vince is dazzling, "The digital age is truly wonderful for our industry as the tracking, the services, the science wherein we can study the trends of the Hispanic market segment are simply astounding and brings direct marketing into a whole new realm. Additionally, the digital age has brought printing to a whole new level. We are proud to announce that our printing has been awarded the G7 Master qualification seal, meaning that we use the most modern technology, techniques, proofing press controls and standards as set by IDEAlliance™." In the years ahead, Latin-Pak vows to continue using the same entrepreneurial spirit to consistently provide the most comprehensive Direct Marketing services to the U.S. Hispanic market segment.

About Latin-Pak
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers “in-home” through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital: Email; Contextual; Mobile.

For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince ( @ ) latinpak dot com or

visit www.latinpak.com.
"

Aggregated by HispanicTips :: Hispanic & Latino News & Information

‘Tres Puntos’ for a Serious Hispanic Marketing Plan – Latin-Pak

Tomas — Sun, 13 Jul 2008 18:01:38 +0000

"Today, Latin-Pak unveiled its newest marketing innovation with 'Tres Puntos de Contacto' or 'Three Points of Contact', which provides companies the ability to utilize the frequency of advertising and multiple means of direct marketing techniques in their Hispanic and Ethnic marketing campaigns with one comprehensive and discounted buy.

Through 'Tres Puntos de Contacto', clients choose any three of Latin-Pak's six Direct Marketing programs to run to the same group (or area) within a three month period. The programs can be mixed and matched or one program repeated. Run times of the programs may be simultaneous, consecutive or spaced as needed within the three-month window per campaign design. The first point of contact is regular rate, the second is 10% off the regular rate and the third is 15% off the regular rate. This allows continuity and three touch points for the advertiser to make an impact.

Vince Andaloro, President/Founder of Latin-Pak says, " There are three pertinent reasons Latin-Pak has chosen the direction of 'Tres Puntos de Contacto'. First, is our confirmed belief that three points of contact in high frequency are essential to effectively drive any advertising message into the Hispanic or ethnic household. Second, just as consumers across America are feeling the impact of the current economy so too are our clients. By offering 'Tres Puntos de Contacto' we offer Latin-Pak advertisers a reasonable discounted opportunity to effectively reach out to Hispanic consumers. Finally, we are confident that the synergy created by 'Tres Puntos de Contacto' will make it an essential and ongoing part of any serious Hispanic Marketing Plan."

For information on Latin-Pak Hispanic and ethnic Marketing services please call 800-625-4283, contact your Latin-Pak Representative or email us via Vince(at)latinpak.com.

About Latin-Pak

Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California:; Atlanta, GA and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases, Inserts and Electronic/Digital Programs. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince(at)latinpak.com or visit www.latinpak.com."

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Latin-Pak Appoints New Vice President of Business Development

Tomas — Mon, 30 Jun 2008 10:59:17 +0000

"Latin-Pak the premier national Hispanic Direct Marketing Company since 1996 announced the appointment of Robert Gomez as Vice President of Business Development. In his new role, Mr. Gomez will be responsible for expanding and developing Latin-Pak's penetration in the ever changing and growing Hispanic and Ethnic market arena.

"Robert Gomez brings extensive industry experience of over 20 years to Latin-Pak," said Vince Andaloro, President/Founder of Latin-Pak. "Robert is no stranger to Latin-Pak having worked with us successfully on a variety of products throughout the years as our client. He will be a tremendous asset to new and existing clients offering not only a passion for our products and markets, but rich creative direction as well."

Prior to joining Latin-Pak, Mr. Gomez held executive sales and management positions with printing conglomerates RR Donnelly and Qubecor. Additionally, he provided integrated marketing counsel to leading international companies including Microsoft - Latin America; Baradi, USA; General Mills; Condи N'ast and Editorial Televisa. Mr. Gomez has excelled at enlightening clients to understand how marketing can progress sales beyond just the here and now.

In conjunction with this announcement, Latin-Pak proudly announced the opening of a new satellite office in Atlanta, Georgia. Due to the continued successful growth of Latin-Pak, it is necessary to expand from its existing offices in Los Angeles, CA and St. Louis, MO. The Atlanta office will be under the direction of Robert Gomez."

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Latin-Pak, the premier Hispanic Direct Marketing Company since 1996 announced today that it is now offering licensing of its Hispanic household database files on an annual basis to qualified clients

Tomas — Thu, 22 May 2008 11:02:16 +0000

"Latin-Pak, the premier Hispanic Direct Marketing Company since 1996 announced today that it is now offering licensing of its Hispanic household database files on an annual basis to qualified clients. Latin-Pak is licensing its extraordinary database of 11 million Hispanic household files with up to 200 data selects. The licensing of the list also includes refreshing of the data on a quarterly basis to ensure the exceptional quality, which is inherent to Latin-Pak's reputation.

According to Vincent Andaloro, President/Founder of Latin-Pak, "Licensing our list affords clients a new class of rich Hispanic marketing capabilities at a fixed price." Andaloro further explained, "Hispanic marketers are recognizing the competitive advantage they will have by utilizing Hispanic data that encompasses descriptive, predictive or business value into their data content files. The time has come for Hispanic marketers to pursue additional directions created from the configuration of data content and analytics with the goal of improving their Hispanic marketing results. At Latin-Pak, we believe bringing our clients innovative services such as licensing will help them realize new heights in their Hispanic marketing campaigns."

The benefits of having an annual licensed list are endless. The licensed data will add synergy to current marketing plans. Mailings can stand alone to pinpoint specific demographics within a specific city or within a concrete radius surrounding a particular location. It allows for repeated mailings, which is essential to any Hispanic campaign. The high quality of the database in conjunction with the quarterly 'refreshments' will certainly enrich client's current mailing lists and add potential.

About Latin-Pak
Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases, Insert Programs and Digital Marketing Solutions. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit http://www.latinpak.com."

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Cost Efficient National Reach = Latin-Pak’s Co-op Door Hanger

Tomas — Sun, 13 Apr 2008 19:58:19 +0000

"Latin-Pak Direct Marketing Services is unique in offering the Latin-Pak Co-op Door Hanger program: an economical program that can be implemented nationwide to reach over 2.9 million Hispanic households across the US with 52 weeks of delivery options annually. The National reach of the Latin-Pak Co-op Door Hanger affords clients one buy and one drop, which equate to time effectiveness with a low CPM. Complemented with Latin-Pak's excellence in service, high delivery standards and audit options, the Latin-Pak Door Hanger Co-op offers the most economical and complete means to saturate the Hispanic market.

"Today, our clients are looking to effectively reach the most potential consumers possible while maintaining their budgets. They know Latin-Pak offers a one stop shop in the Latin-Pak Door Hanger Co-Op, that can reach over 2.9 million Hispanics nation wide in a vehicle that is not only most reputable in the industry, but also the most cost effective," states Vince Andaloro, Latin-Pak President. "The Co-op Door Hanger also compliments any advertisers marketing program by reaching a large circulation cost effectively," Andaloro adds.

The Latin-Pak Door-to-Door Co-op offers clients unprecedented flexibility in Hispanic delivery options. Clients can utilize 52 weeks a year delivery options on a national scale. Further, clients can choose selects for their marketing efforts by city, region or the entire country. In riding along with other Hispanic advertisers, Clients can be assured of competitive pricing in a means of advertising that certainly stands out. Audit options are also available. For more information on reaching Hispanics cost effectively please contact Latin-Pak.

About Latin-Pak
Latin-Pak, a twelve-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Since 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at vince@latinpak.com or visit http://www.latinpak.com."

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Latin-Pak’s Vince Andaloro on the Company’s New Mobile Marketing Initiative

Tomas — Mon, 25 Feb 2008 18:28:33 +0000

"Direct marketing firm Latin-Pak, which built its company on direct mailing, and more recently moved into email marketing, has just announced the launch of its mobile marketing platform, which offers advertisers a reach of 2.5 million Hispanic mobile customers.

“I see a lot of opportunity particularly in the marketing of events here,” says CEO Vince Andaloro. “Mobile marketing lends itself particularly well to any business with an immediate call-to-action. The movies are a great example.”"

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Latin-Pak Opens the Door to Digital Media

Tomas — Mon, 18 Feb 2008 13:09:10 +0000

"Latin-Pak has opened its digital media expertise to all clients who desire electronic Hispanic products. For several years Latin-Pak has placed digital media based on demands from clients. Now, having refined tools available to meet Latin-Pak's standards, Latin Pak is offering electronic advertising to all clients.

Digital Media offers clients a variety options including Hispanic e-mail file transmission; Hispanic mobile marketing, which includes SMS, WAP and MMS formats; Hispanic television cost per acquisition (CPA); Hispanic television spots and Hispanic radio spots. Latin-Pak also offers digital media to other ethnic groups; further details are available at www.latinpak.com.

"Expanding from print to digital has evolved based on client needs and confidence in Latin-Pak recommendations. Digital media has simply rounded the expert solutions Latin-Pak has offered since 1996. Since then, Latin-Pak has been the leader in Hispanic Marketing creating results for their clients time and time again!" Vince Andaloro, President of Latin-Pak.

About Latin-Pak
Latin-Pak, a twelve-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Since 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs and Hispanic Digital Media. For additional information call contact Rodney Bass, National Sales Manager at 800-625-4283, or email at Rodney@latinpak.com or visit www.latinpak.com.

"

HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos

Latin Pak Co-op Weekly Door Hanger: Circulation Continues to Expand Nationally

Tomas — Sun, 30 Sep 2007 20:26:58 +0000

"Keeping in step with the continued growth in Hispanic population, Latin-Pak announces a 100 percent increase in circulation to its weekly Co-op Door Hanger program in the New York metropolitan area. The Hispanic household reach has also expanded in the following areas; Chicago to 250,000, Phoenix to 150,000 and Dallas to 250,000. The total weekly Co-op Door Hanger Program now reaches 2.9 million Hispanic Households nationwide. The Co-op Program is in addition to Latin-Pak's solo targeted Door Hanger program. This is all with Latin-Pak's renowned standards of distribution and auditing capabilities. The expanded Door Hanger figures on a weekly basis are as follows: * Metro Area Circulation * Los Angeles 1,250,000 * Miami 250,000 * New York 600,000 * Chicago 250,000 * Houston 150,000 * Phoenix 150,000 * Dallas 250,000 TOTAL 2,900,000 circulation for the weekly Co-op Door Hanger According to Vincent Andaloro, President and CEO of Latin-Pak, "Our Co-op Door Hanger circulation is constantly being updated and expanded into areas where we can ensure the client of quality saturation to Hispanic households. Latin-Pak's weekly Co-op Door Hanger program offers clients essential in-hand marketing options." The newly expanded weekly Latin-Pak Co-op Door Hanger Program continues to offer the same high standards of delivery and auditing, just as the Solo Door Hanger Program does, while penetrating the Hispanic Market and is a means of advertising that continues to prove most effective in the Hispanic Market. About Latin-Pak Latin-Pak, a twelve-year-old Hispanic Direct Marketing firm with offices in Los Angeles, California, and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over 12 years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney@latinpak.com or visit our website at LatinPak.com"

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The Hispanic Marketing Industry; Latin-Pak – Past, Present and Future – How Hispanic marketing has evolved and the beginning of Latin-Pak and what is to come.

Tomas — Sat, 15 Sep 2007 17:44:49 +0000

"

"Past: Twenty years ago, the Hispanic Direct Marketing Industry was virtually nonexistent. In most market share scenarios the small Hispanic population was placed in with general market programs. As a result, the buying power and trends specific to the Hispanic market segment were not tracked. However, the Hispanic population in the United States was just beginning to blossom. About twelve years ago, the Hispanic Marketing Industry was just beginning to take place. At this time, Latin-Pak was founded to specialize in reaching Hispanic households through direct marketing. Latin-Pak has witnessed surges in activity among many different industries, including residential phone service, consumer packaged goods companies, Satellite/Cable companies, and pharmaceutical companies. Although each of these industries have considerable unique product offers and value proposition, many trends specific to the Hispanic population have emerged and have been successfully tracked by Latin-Pak. Present: Today, the small, seemingly insignificant, Hispanic population of 20 years ago has more than doubled in size. Hispanic consumer population in the United States now numbers over 45 million, which is fifteen percent of the U.S. population. The Hispanic Marketing Industry is burgeoning as unique and consistent trends are now establishing themselves. There is a growing recognition of the importance of the trends unique to the Hispanic Marketing Industry. Latin-Pak bears witness to the intensification of Direct Marketing trends. "In hand" branding and promotions have proven to be the most constructive means in building a relationship with this market segment. Latin-Pak has helped advertisers achieve up to double-digit response rates by delivering materials to the home, whether it be in the form of direct mail, through the newspaper or directly to the front door via door hanger or via e-mail solutions and advertising. Hispanics are most likely to respond when they are given the opportunity to evaluate a written offer in their home. This allows them to retain the information for future reference, and share the decision making process with trusted friends or family. They can then respond when it is most convenient for them. Due to the technological advancement in tracking the DM portions of campaigns, it has added credence to the effectiveness of these programs. Future: The Hispanic population in the United States continues to grow at an unprecedented rate, making the future of the Hispanic Marketing Industry extremely bright. Latin-Pak will continue following the ever-changing demographics and trends of this population as it matures and interfaces more and more with the American culture. In doing so, Latin-Pak will continue to ensure that DM campaigns have an unceasingly high rate of return on investment dollar in the Hispanic Market. There are numerous variables associated with trends. The most prevalent being technology, which will continue to expand the means of advertising in the United States. Although, Latin-Pak does not have a crystal ball, it maintains that DM marketing will continue to be an advantageous and reliable means of advertising to the Hispanic population. Studies are finding that this means of advertising is most effective as it is least likely to be "tuned out," "fast forwarded through" or deleted and they can be easily saved for future reference. There will be changes within the DM messages, as a preference for content will shift along with the language preference within the demographic of the Hispanic population. In addition, the industry will continue to benefit from technological advances in tracking each printed piece and subsequent response, precise response and ROI numbers, which will make it more of a science. However, "in hand" advertising will still be key in the Hispanic Marketing Industry. In summary The past 20 years have provided ample growth in the size of the Hispanic population, size of budgets, number of Hispanic agencies, as well as an awareness of the importance of DM in reaching the Hispanic population. The Hispanic Marketing Industry and Latin-Pak have established itself as an essential part of reaching the Hispanic population providing demographic information and tracking that accelerates and magnifies any marketing campaign. The Hispanic Market Industry and Latin-Pak has asserted itself as an invaluable tool in reaching the Hispanic population and will continue to grow in the United States.Hand in hand with the Hispanic Marketing Industry is Direct marketing, which will continue in importance of getting advertising messages and print pieces in-hand of Hispanic consumers. The language, make up and content of messages are variables that will most certainly change but this is essential to the Hispanic Marketing Industry and one of the most creative, exciting and invigorating characteristics of the industry. Be a part of the Hispanic Marketing world and let Latin-Pak take you in the best direction! About Latin-Pak Latin-Pak, a twelve-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over twelve years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney@latinpak.com or visit our website at LatinPak.com"

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Latin-Paks 100% Pure Hispanic Database Increases by 6% in 2007

Tomas — Sun, 25 Feb 2007 17:01:56 +0000

"Latin-Pak. Effective immediately Latin-Pak has increased the number of pure Hispanic Households in its database to 8,999,196. Within the Hispanic market sector, distinct buying trends are emerging. In order to successfully market to these unique sectors, it is imperative that marketing programs include a strategy that allows them to reach 100% Hispanic households. Latin-Paks entire Hispanic database allows clients to optimize their Hispanic marketing programs in order to address the new trends in this burgeoning market sector. "As within any market segment, we are now able to track and recognize similarities and differences in buying trends within different types of Hispanic Households," explains Vince Andaloro, CEO of Latin-Pak. "Latin-Paks state-of-the-art database technology has allowed us to create a database that is purely Hispanic. Couple this with our in-depth knowledge of the different strata within the Hispanic market, we can assist our clients in generating the proper message to reach their targeted consumer." As the fastest growing population in the United States today, Hispanic buying power is growing exponentially. The 100% solely Hispanic database allows clients to focus on this increasingly important market sector. Hispanics have many distinct similarities that include; a focus on family, tradition and media preferences. Within their Hispanic Database, Latin-Paks selects allow clients to address the different trends that are emerging within the Hispanic Market. These include affluence, age of the head of the household, sex, children and preferred language. Through the use of Latin Paks reliable data-driven Hispanic database, clients can generate an effective message that will successfully attract Hispanic consumers. About Latin-Pak Latin-Pak, a eleven-year old Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. For over ten years Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Door-to-Door, Spanish Free Standing Insert Programs, Hispanic Databases and Insert Programs. For additional information call 800-625-4283, contact Rodney Bass, National Sales Manager, at rodney @ latinpak.com or visit our website at LatinPak.com "

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