News (Noticias) Tagged ‘Jorge Ramos’

In just six years, the Hispanic Television Summit, presented by industry trade publications, Multichannel News and Broadcasting & Cable, has become the signature annual conference for industry-influencers and leaders involved in the business of television and digital video targeted to the US Hispanic and Latin American audiences.

One reason for this distinction is that the Summit delivers the “freshest” industry information in response to the current trends in the television and digital video marketplace. As a result, the Summit attracts speakers, panelists, and participants who are top executives from broadcast, cable, satellite, broadband and mobile, as well as those from related businesses like advertising, finance, consumer electronics, video technology and other consumer goods.

The distinctive topic of the Hispanic Television Summit always focuses on the latest trends for generating revenues within the Hispanic television and digital media space. The particular focus this year, 2008 will place the spotlight on the Hispanic viewing audience including the effects of the digital transition, re-transmission and “must-carry” rights, as well as technical advances that have increased the number of new distribution options like multi-casting, switched video and cross-platform on multiple screens (TV, computer and mobile phone).

The Award for a Lifetime of Achievement in Hispanic Television will be presented at a luncheon ceremony on Thursday, October 23, and honors renowned television journalist, Jorge Ramos, best known as the anchor of the network primetime evening news program, “Noticiero Univision” and the host of Univision’s weekly newsmagazine series, “Al Punto”. Univision’s CEO Joe Uva, will proudly present introductory comments. Prior Award recipients include the host of Sabado Gigante, Don Francisco (Mario Kreutzberger), sports announcer, Andres Cantor, newsmagazine host of Al Rojo Vivo, Maria Celeste Arraras, and beloved talk-show star of El Show de Cristina, Cristina Saralegui.

Several keynote presentations include one by Melinda Witmer, who as Chief Programming Executive for Time Warner Cable is one of the cable TV industry’s leading decision makers. Ms. Witmer will speak about the opportunity to serve the viewing interests of the diverse Hispanic TV household. Another keynote will be delivered by the COO of Telemundo Communications Group, Jackie Hernandez, who will address the need to meet the priorities of both viewer and advertiser at the same time and will share findings from a recent research study. Yet another keynote presentation will be made by Robin Blunt, who VP of promotions and Retailer Marketing at the Simon Property Group — a leading, nation-wide shopping mall management company. Mr. Blunt will share data about Hispanic shopping habits, and describe recent executions of co-promotions targeted to Hispanics, as well as offering creative promotional ideas that are easily applied to the TV industry.

Each of the seven (7) panels will focus on its own particular part of the overall equation.

One panel will address how advertising sales and advertising measurement are affected by a multi-screen “view-when-you-want” environment controlled more by the viewer and less by the network.

Another panel, focuses on marketing digital programming and services to Hispanics — whether it is to promote subscription to an Hispanic tier or transactional pay-per-view.

A programming panel specifically addresses the interests of Latinas … whether it’s programming for themselves or programming for members of her family.

A promotions panel is presented with the assistance of the Multicultural Marketing Committee of NAMIC (National Association of Multi-ethnicities in Communications) and addresses how to attract Hispanic audiences.

Another panel focuses specifically on content distribution, taking note of innovative ways to expand programming options for the viewer via switched video, multicasting and video on demand, as well as traditional models.

A new addition this year is the panel that takes a look at how Hispanics are using new consumer electronics and how manufacturers are expanding viewing satisfaction with new technologies.

And, the always popular finance panel features those who are currently investing in digital video and television properties in the Hispanic market.

The Summit is being produced for the sixth time for Multichannel News and Broadcasting & Cable by New York-based Schramm Sports & Entertainment, Inc., a leading marketing and media services company which includes Hispanic marketing of TV content among its specialties.

To register: visit www.multichannel.com/hispanicsummit or call Sandy Friedman at 646-746-6740

Multichannel News covers multichannel television and communications providers, such as cable operators, satellite TV firms, and telephone companies, as well as emerging Internet video and communication services. www.multichannel.com

Broadcasting & Cable covers the business of television for industry professionals offering breaking news and analysis on programming, syndication, the station business, technology and advertising for broadcasting, cable, satellite, telco TV and the Web. www.broadcastingcable.com “

Many political analysts say the Hispanic vote is a key group in this fall’s election, but no one is too sure about how to get that vote. National candidates want to reach the various sub-groups of these voters, but there is no magic means to reach them through the media.”*

I recently had an interview with Obama and asked why he thought he lost the Latino vote to Clinton.

“You know, I think it really just had to do with the fact that the Latino vote was less familiar with me than they are with Senator Clinton,” Obama said. They were not aware, he said, of his work with the Latino community in Chicago, or that he backed efforts to legalize undocumented immigrants and to improve education programs.

However, what many Latinos do know is that as a member of the Senate, Obama voted for construction of a 700-mile fence along the border with Mexico. “If you become president, would you stop the construction of the fence?” I asked.”*

A father seeks forgiveness for what so many men regret, missing key moments in his children’s lives because he was too busy, too far away.

This father was there for millions of others — veteran Univision news anchor Jorge Ramos is watched nightly by Spanish speakers across the U.S. and Latin America.

Now he is offering a surprisingly vulnerable love letter to his children, 21-year-old Paola and 9-year-old Nicholas, and publicly seeking their absolution.”*

Univision Communications Inc., the leading Spanish-language media company in the U.S., today presented the 2008-2009 programming line-up for its three television networks and showcased their unique 360^o marketing resources as solutions for clients seeking growth. Univision challenged advertisers to view Hispanic consumers as the growth engine of tomorrow and the key to marketing success. The presentation included a heart-stopping performance by music superstar Shakira and the opening number of “In the Heights,” the hit Broadway musical about the Hispanic experience in the U.S. which was just nominated for 13 Tony Awards®. The Upfront event was held this morning at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York City and was hosted by Univision CEO, Joe Uva, Univision president and COO, Ray Rodriguez, and president of advertising sales and marketing, David Lawenda.

“This year’s Upfront is not about marketing to Hispanics, but about marketing itself,” said Uva. “It’s about the gap between the true power of the Hispanic consumer to grow brands and those advertisers who have yet to realize that a marketing strategy that is not fully committed to the Hispanic consumer, is hardly a winning strategy.”

“Univision is delivering innovative, quality programming that has performed very well year after year,” said Rodriguez. “The strength of our programming, combined with the unique connection with our audiences, allows marketers to build cross-platform initiatives that can help build market share.”

“Marketing to Hispanics grows brands today and builds loyalty for tomorrow, and only Univision offers advertisers innovative and results-driven marketing solutions via the most powerful, cross-platform vehicles in Spanish-language media,” commented Lawenda. “Every dollar spent with Univision is truly a dollar invested in growth.”

While only a small percentage of viewers are unique to the top English-language networks, 60% of Univision’s Adult 18-49 audience are unduplicated viewers who are not exposed to advertisers’ messages anywhere else. In addition, during the last five years while the English-language networks have lost audience, Univision has been growing. In just the last year, Univision was the #1 network in America in the highly coveted Adult 18-34 demographic on 55 nights, beating ABC, CBS, NBC, and FOX.

Univision Communications includes the #1 Spanish-language television network, the #1 Spanish-language cable network, the #1 Spanish-language radio properties and the #1 Spanish-language online portal.

Upfront Presentation Highlights

The company presented client testimonials attesting to the positive results it has achieved. Representatives from leading brands such as AT&T, Ford, General Motors, and Miller Lite shared their success stories about how Univision helped grow their business.

The presentation also outlined the benefits of the recently introduced Fusion research tool, created in partnership with Nielsen Media Research. Measuring the viewing habits of product purchasers against the purchasing habits of TV viewers, the Fusion research tool is designed to help clients target consumers more efficiently and quantify their return on investment.

Building on its more than 40 years of community involvement, Univision unveiled its new environmental initiative, “Piensa Verde, Actúa Verde” (Think Green, Act Green), a company-wide effort to educate viewers on the importance of protecting the environment that includes a variety of specials and 50+ energy conservation tips. A number of popular programs will have “green” content, including “Premios Juventud,” “Primer Impacto” and Galavisión’s most popular entertainment, lifestyle and news programs such as “Acceso Máximo,” “Moda al Rescate,” “Decorando Contigo,” “Tu Salud,” “Delicioso,” and “En Profundidad.”

Univision Network News, anchored by Jorge Ramos and María Elena Salinas, will continue to provide the most complete Spanish-language coverage of the 2008 presidential elections, including the Democratic and Republican National Conventions, in “Decisión 2008” (Decision 2008). With the most in-depth, relevant coverage and special editions of “Al Punto” (To the Point), Univision undoubtedly is the source of information for Hispanic voters in November as they flock to the polls to make U.S. election history.

In addition, Univision awarded its 2^nd annual Corazón (Heart) Awards, which pay tribute to commercials that best connect with Hispanic consumers, as judged by viewers. Advertisers submitted dozens of entries, which were posted on Univision.com, and users voted for those they found particularly meaningful. This year’s winners were Ford and Pampers.

Photographs of new programs and pictures of the Upfront event and stars are available for download at the following Internet address: ftp://ftp.univision.net. USERNAME: press, PASSWORD: upfront2008

2008/2009 Programming Highlights for Univision, TeleFutura and Galavisión

PRIMETIME

Novelas

Univision’s 2008/2009 novelas will continue to capture Hispanic hearts and set the standard for Spanish-language television’s favorite programming genre. The network’s lineup of stellar productions includes: “Las Tontas No Van al Cielo”(Dumb Girls Don’t Go to Heaven), a light-hearted look at how love can often make us do foolish things we wish we hadn’t, starring Jacqueline Bracamontes, Valentino Lanús, and Jaime Camil; “Tormenta en el Paraíso”(Storm Over Paradise), a novela that raises awareness about green issues and tells a timeless love story in which two young lovers fight to break a 1,000 year-old Mayan curse, with Sara Maldonado, Eric Elias and, in her long-awaited return to novelas, the immensely popular singer/actress, Mariana Seoane; “Querida Enemiga” (My Dearest Enemy), a tale of intense betrayal and deep dark secrets unfolds between an unlikely couple of young lovers, starring Ana Layevska, Gabriel Soto, Carmen Becerra, Mike Biagio and the legendary actress, María Rubio; and “Alma de Hierro”(Soul of Steel), the story of an unconventional family who will have to learn to live together and overcome the trials and tribulations that confront them, starring renowned Mexican actor, Alejandro Camacho, and a stellar cast that includes Blanca Guerra, Jorge Poza and Adamari López.

For the very first time, TeleFutura will premiere two primetime novelas: an original production of the epic story, “Doña Bella” (Lady Bella) which will capture audiences with its sensual and passionate love story; and “Azúcar” (Sugar), the story of forbidden love that unfolds amidst the sugar cane plantations of a wealthy family hiding a deep, dark secret, and provides advertisers with organic product integration.

Series

Coming to Univision is “La Rosa de Guadalupe” (The Rose of Guadalupe), a dramatic TV series that reconstructs real-life events, dreams and unexplained events in stories full of hope and inspiration. Later in the year, the network will also premiere “Central de Abasto” (Farmer’s Market), a unique series that takes place within one of Mexico City’s most important markets and business centers. Full of bodegas (grocery stores), beauty salons, restaurants, jewelry stores, and other shops, this bustling market is the perfect setting for tales about the unique characters and personalities one can only find in such a colorful place.

Galavisión brings viewers a show that explores the complexities of the American judicial system through the eyes of the dedicated men and women who serve it, “Fiscales” (District Attorneys). Through compelling reenactments and actual archival footage, the show features the high drama of some of the most infamous crimes and trials in U.S. history.

Reality Competition and Game Shows

Continuing its tradition of offering emotionally charged reality and entertaining game shows, Univision, TeleFutura and Galavisión introduce three new programs that are sure to become instant audience favorites.

Coming next year to Univision is “¡Viva el Sueño!” (Live the Dream!), a 13-week competition that showcases some of this country’s most talented, but struggling professional Hispanic performers who have recording contracts, but need just one big break to make it to stardom. This mega production will air live across the U.S. and Puerto Rico, and feature a panel of renowned music-industry experts. In the end, viewers will vote and ultimately choose Latin music’s next superstar.

TeleFutura introduces a unique game show for the entire family, “Dame la Pista” (Give Me a Clue). As kids give clues, adults try to guess the “secret word” to win the grand prize. But since kids often speak in their own language, the adults are often clueless.

Take a man, his wife, his mother, and a kitchen, and what do you get? Galavisión’s new, innovative game show, “¡Yo Cocino Mejor que mi Suegra!”(I Cook Better than My Mother in Law!). More than just a cooking show, this entertaining and hilarious competition pits wives against their mother-in-laws to see who knows their favorite man the best. Then, they meet on the ultimate battleground, the kitchen, to whip him up something special. When the husband/son picks his favorite dish in a blind taste test, one thing’s clear; no matter who wins, he loses!

Variety

Primetime’s “Queen of Talk,” Cristina Saralegui, marks her 20^th anniversary this year, and it’s going to take a whole year for a celebration this big. With retrospective vignettes, surprise guests and special editions of “Soñando Contigo” (Making Dreams Come True), it’s going to be an unforgettable celebration. And if that weren’t enough, Cristina will continue to cover the topics, issues, and people that viewers won’t see anywhere else, making “El Show de Cristina” (The Cristina Show) the only ‘talk-show’ on Spanish-language television that is guaranteed to have everyone talking.

Movies

Next year, Univision brings U.S. Hispanic viewers two of this year’s biggest Spanish-language box office hits. “Ladrón Que Roba a Ladrón”(How to Rob a Thief) is the story of two clever con-men who join forces to rob the biggest thief they know, starring a well-known cast of novela actors including Fernando Colunga, Gabriel Soto, Miguel Varoni and Ivonne Montero. The critically acclaimed film “La Misma Luna” (Under the Same Moon), will make its television debut on Univision. This heartwarming story of a mother and son who are separated by geography, but connected by love, stars Kate del Castillo, Eugenio Derbez, Carmen Salinas, and Adrián Alonso.

TeleFutura gives a new meaning to movie night with “Fiesta de Película” (Movie Party), a fun-filled, interactive party set in an urban/city loft. Hosted by a lively group of friends, they are joined by family, neighbors, and special guests to watch and chat about the night’s hit Hollywood movie.

DAYTIME

Novelas

Univision introduces a captivating novela for daytime fans with “Valeria,” an intense and passionate story about two soul-mates fighting to keep their love alive.

WEEKEND PRIMETIME

Variety

It’s a whole new Sábado…and it’s more Gigante than ever! The Spanish-speaking world’s most popular Saturday night tradition is dialing up the fun and surprises with an extraordinary makeover. Hosted by everyone’s beloved Don Francisco, “El Nuevo Sábado Gigante” (The New Giant Saturday) is three fun-filled hours of all new comedy skits, more challenging amateur talent contests, even more intensely emotional family reunions, more spectacular performances by the biggest Latin music stars in the world, and for the first time viewer interaction via mobile phone and the Internet.

Reality

Univision expands its hit reality beauty competition “Nuestra Belleza Latina” (Our Latin Beauty) to two full hours on Sunday nights to bring viewers even more thrills and glamour, hosted by the ever popular Giselle Blondet. With more content than ever before and increased viewer participation, this show goes behind the traditional trappings of TV beauty pageants as some of Hispanic America’s most beautiful and talented women face-off in a fierce, competition that goes beyond looks alone.

Nature Program

Proudly partnering with global documentary giant National Geographic, Galavisión brings nature lovers a one-of-a-kind show the whole family can enjoy, “Expedición Global” (Global Expedition). With amazing journeys to incredible landscapes and gripping wildlife stories, the program offers a spectacular window into our majestic planet.

WEEKEND DAYTIME

Kids Block

An educational and informative (E/I) programming block to appeal to kids of all ages, “Planeta U” (Planet U) is a safe zone for all young viewers airing on Saturday mornings with an exciting line-up of shows including “Dora the Explorer” and “Go Diego, Go!”

Family Shows

Univision proudly presents “¡Viva la Familia de Todobebé!,” a new weekend show that mixes humor, entertainment, “reality” segments, interactivity, and lots of important information of special interest to young families. The show also marks the return to television of Mexican megastar, and recent new mom, Aracely Arámbula.

Do-it-Yourself

The ultimate program for today’s do-it-yourself fans, “Como Nuevo” (Like New), arrives on Galavisión. Through expert advice and useful tips, viewers will find the tools they’ll need to tackle their remodeling projects and give new life to their own home improvement.

Sports

Reality TV gets kicked into full gear with Univision’s new action-packed series “El Juego Supremo” (The Ultimate Match). Five soccer legends from Mexico and five from the U.S. and Latin America, will mentor two amateur soccer teams. These gifted amateurs will compete for the one-of-a-kind opportunity to play alongside their idols in an ultimate match at the end of “boot camp.” Each week, a player gets eliminated until only five remain on each team. The survivors will join the legends and face-off in what promises to be one of the most exciting fútbol matches on Spanish-language TV. In addition, Univision will debut the first annual “Tecate Premios Deportes” (Sports Awards), a star-studded tribute to sports featuring performances by some of Latin music’s leading entertainers as well as other luminaries who will come together to honor the character and sportsmanship of Hispanic athletes.

Returning this season are some of the most popular tournaments in Spanish-language television, including “Camino al Mundial” (On the Way to the World Cup) featuring the qualifying games for the 2010 World Cup, “Copa Confederaciones Sud África 2009” (Confederations Cup South Africa 2009) and “Copa Oro 2009” (Gold Cup 2009), as well as the yearly MLS and FIFA tournaments. In addition, Univision’s highly-rated “República Deportiva” (Sports Republic) celebrates 10 years of great entertainment, and brings viewers more sporting highlights, interviews, and commentaries with popular hosts Fernando Fiore, Roxana Franco and Félix Fernández.

SPECIALS

Univision Network’s blockbuster specials have made it the home of the mega-events. With more specials than any other U.S. Spanish-language network, Univision airs the premier musical events, award ceremonies and festivals in the Spanish-speaking world including: “The Latin GRAMMY® Awards,” celebrating its historic 10th edition in 2009; “Premio Lo Nuestro a la Música Latina,” the longest-running and most-watched awards show on Spanish-language TV honoring the best in Latin music; “Premios Juventud,” Spanish-language TV’s first and only awards show honoring idols of Hispanic youth in the areas of film, music, sports, fashion and pop culture.

TeleFutura also offers star-studded celebrations all year long. Building on the success of its “Reventón” (Party) franchise, TeleFutura adds more star-studded parties to its line up in celebration of some of our nation’s most popular holidays. “Escándalo TV” (Showbiz TV) presents the new “Reventón del Verano” (a kick-off to the summer on Memorial Day), and bigger and better editions of “Reventón del 4 de Julio” (a 4^th of July celebration), “Reventón del Día Del Trabajo” (a farewell to the summer on Labor Day), and the “Reventón De Las Estrellas” (an all-star special celebrating the Latin GRAMMYs to be broadcast from Houston this year). All shows air live and are full of music, dancing, comedy sketches, celebrity guests, live performances, and more.

Galavisión also brings a roster of high-quality specials this season, including new programs like “Al Corriente” (The Latest), a primetime special airing once per quarter that gives viewers a comprehensive download on all the latest movies, video games, fashion trends, technologies, vacation getaways, and much more.

Univision Communications Inc.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

“*

Eight-time Emmy Award-winner Jorge Ramos anchors the nightly Univision News, with an audience of 7 million Spanish-speaking viewers nationwide.

Time and People magazines have both called him one of the 25 most influential Hispanics in the United States. In the Bay Area, more adults 18 to 49 watch Ramos’ newscast than any other evening network news show. He’s treated as a rock star by his fans, but he’s still largely unknown to English-speaking viewers.

Tonight, the Mexican-born Ramos will accept a Distinguished Citizen Award from the Commonwealth Club in San Francisco, one of six immigrants whom the club will honor this year. “*

PODER Magazine, the premier publication for the business elite focusing on U.S. Hispanic and Latin American policymaking and corporate strategy, together with its partners — the City of Miami, Synergos.org, the John S. and James L. Knight Foundation, the Inter-American Development Bank, Univision, Impremedia, the Miami Herald Publishing Company, Foreign Policy magazine, Georgetown University, the Committee to Protect Journalists and Miami Dade College — today announced that it will host a Philanthropy Forum, dedicated to the Americas, on March 12, 2008 in Miami, Florida.

Keynote addresses on the importance of philanthropic programs as a means of social change will be delivered by:

– Bangladeshi banker, economist and microfinance pioneer Muhammad Yunus, winner of the Nobel Prize in 2006 for his work with the Grameen Bank, will be joined by Alberto Ibarguen, the President and CEO of the John S. and James L. Knight Foundation in Miami, Florida, in a conversation about innovation in philanthropy. — Medical doctor, epidemiologist, technologist, author and philanthropist Dr. Lawrence “Larry” Brilliant, the director of Google’s philanthropic arm Google.org. — American computer scientist Nicholas Negroponte, Founder and Chairman of the One Laptop per Child non-profit association and Founder and Chairman Emeritus of the MIT Media Laboratory.

This unprecedented event aims to demystify the complex issues that hinder private and corporate philanthropy today in Latin America, and will gather together top business leaders, politicians, entertainers, academics and others from Latin America and the U.S. who recognize the importance of philanthropy and are committed to changing the perception and dynamic of charitable giving in Latin America.

The Forum will be chaired by Emilio Azcarraga, Chairman and CEO of Grupo Televisa, and Bill Emmott, the former long-time Editor-in-Chief of The Economist magazine, will preside over the forum. Participants of this invitation-only event, including Moises Naim, Editor-in-Chief, Foreign Policy; Justin Rockefeller, Co-founder of Generation Engage; Luis Alberto Moreno, President, Inter-American Development Bank; Jorge Ramos, Univision news anchor; Cesar Gaviria, Former President of Colombia; Monica Lozano, Chairman of Impremedia; Jorge Perez, Chairman and CEO, The Related Group; Manuel Arango, Founder Mexican Center for Philanthropy (CEMEFI); singer Ricky Martin; Haim Saban, Chairman and Chief Executive Officer, Saban Capital Group; Gustavo Cisneros, Chairman, Cisneros Group of Companies; Mario Kreutzberger “Don Francisco”, founder of Chile’s Telethon fundraiser and host of Univision; and Donna Blackwell, Executive Director, The Desmond Tutu Peace Foundation, will explore such subjects as philanthropy for educational causes, philanthropic entrepreneurship, corporate social responsibility, the role of the immigrant community in giving back to their native countries and the successful use of media, communications, and celebrity to encourage charitable giving. Concluding the Forum will be the awarding of the fifth annual PODER - Boston Consulting Group Business Awards, introduced by John C. Clarkeson, Chairman Emeritus of The Boston Consulting Group.

The event will be opened with a fundraising concert by Latin America’s most renowned Grammy-winning artist, Juan Luis Guerra, which will take place on the evening of March 11. Proceeds from concert tickets will benefit “Ya es hora,” a historic, nonpartisan Latino civic campaign that represents the largest and most comprehensive effort to incorporate Latinos as full participants in the American political process.

Emilio Azcarraga said, “This forum will bring together individuals and organizations from Latin America and the U.S. that have demonstrated philanthropic leadership and initiative and understand that giving is good business. We are privileged to be joined by the likes of Muhammad Yunus, Dr. Larry Brilliant and Nicholas Negroponte amongst a long list of other renowned leaders, as they have demonstrated clearly the kind of effort we are looking to instill and achievement we so desperately need to this region.”

Isaac Lee, PODER Magazine’s Editor-In-Chief said, “This event is the first-ever of its kind and will break the taboo surrounding philanthropy in Latin America. We are striving not only to raise awareness, but also to provide the opportunity for like-minded people and organizations to discuss the challenges to providing Latin America with much needed assistance from charitable giving.”

The PODER Philanthropy Forum is one of a series of events organized by PODER magazine. PODER magazine is a monthly magazine that targets the business elite of the U.S. Hispanic market. PODER also has editions in Colombia, Mexico and Chile, with articles that contain unique and relevant business content. Under an exclusive content distribution agreement, PODER also publishes a selection of articles from The Economist, the world’s leading weekly magazine.

For further information contact Juan Miguel Mora at (786) 351-0123 or

You know Univision has made it to the big leagues when one of its main anchors is mocked at by the cast of Saturday Night Life. During a hilarious 6-minute spoof about the media’s obsession with Barack Obama, Jorge Ramos is actually introduced as Univision anchor and an official Obama stalker; someone who has a very unhealthy obsession with the Illinois Senator.”*

*From: http://lauramartinez.wordpress.com
Traducido: usando Google o Altavista/Babel Fish

Sports teams and athletes from Argentina have plenty to celebrate tonight as they dominated the fifth anniversary edition of Fox Pan American Sports’ (FPAS) Premios Fox Sports presented by DHL with six major award wins and numerous special recognitions. The biggest individual winner of the night was Juan Román Riquelme of Argentina’s Boca Juniors with wins for “Best Goal of Copa Toyota Libertadores” and “Best Latin American Soccer Player.” International golf superstar Lorena Ochoa scored Mexico’s second “Athlete of the Year” award in a row and the second in the category for a female athlete in the show’s history.

Puerto Rican boxer Miguel Cotto earned his third consecutive “Outstanding Boxer” award, while South Florida’s María Mansur (Tennis) of Flanagan High School and South Broward High School’s Alberto Benarroch (Soccer and Water Polo) were named the inaugural “Latino Student Athletes of the Year.”

“Premios Fox Sports once again has proven to be the year’s hot ticket,” said Patrick Ilabaca, vice president of event marketing for Fox Pan American Sports. “Thanks to the wonderful support of our sponsors, advertisers, partners and our friends from throughout the Fox family, this year’s awards show was our biggest to date. Fox Pan American Sports congratulates this year’s distinguished honorees and sends a special thank you to DHL and the many athletes, entertainers and personalities that helped make the fifth anniversary edition of Premios Fox Sports an overwhelming success.”

Hosted by Kate del Castillo and Cristian de la Fuente, celebrities from the world of Latin American sports and entertainment gathered tonight at the star-studded fifth anniversary edition of Premios Fox Sports presented by DHL at The Fillmore Miami Beach at The Jackie Gleason Theater in beautiful Miami Beach. The show will be telecast to more than 33 million households throughout the United States by Fox Sports en Español and in Latin America by Fox Sports Latin America on December 16.

“Congratulations to all the winners. We are proud to support a forum that recognizes the best in Latin American sports. Our participation with Premios Fox Sports demonstrates our commitment to move with the lifestyle and interests of our customers both on and off work,” said Roger Crook, chief executive officer of DHL Express International Americas.

The Viewer’s Choices

Fans across the Americas participated in this year’s event by casting more than half a million votes online at the official Premios Fox Sports Web site (www.premiosfoxsports.msn.com) presented by DHL and in partnership with MSN or through T-Mobile-sponsored standard text messaging for Viewer’s Choice Awards recognizing the best goals scored during the 2007 editions of Fox Sports en Español and Fox Sports Latin America’s exclusive soccer tournaments. Below are fans’ selections:

BEST GOAL OF COPA TOYOTA LIBERTADORES

Juan Román RIQUELME (Boca Juniors, Argentina)

BEST GOAL OF COPA NISSAN SUDAMERICANA

Radamel Falcao GARCIA (Argentina’s River Plate, Colombia)

BEST GOAL OF INTERLIGA

Fernando ARCE (Morelia, México)

BEST GOAL DE LA COPA CAMPEONES CONCACAF 2007

Omar BRAVO (Chivas de Guadalajara, México)

From the Experts

Additional categories and winners for this year’s Premios Fox Sports were selected by an expert panel of judges comprised of Fox Sports en Español Magazine editors and contributors, network producers and on-air personalities. Upon submitting nominations in each category via secret ballot, each committee member’s recommendations were tabulated and the top five nominees in each category were selected as finalists. The following nominees received the most committee votes in their category and represent the year’s best both on and off the field:

OUTSTANDING LATIN AMERICAN SOCCER PLAYER

Juan Román RIQUELME - Boca Juniors (Argentina)

OUTSTANDING LATIN AMERICAN SOCCER PLAYER IN EUROPE

Lionel MESSI – Spain’s FC Barcelona (Argentina)

OUTSTANDING SOCCER TRAINER

Miguel RUSSO - Boca Juniors (Argentina)

OUTSTANDING LATIN AMERICAN SOCCER TEAM

Boca Juniors (Argentina)

OUTSTANDING BASKETBALL PLAYER

Luis SCOLA - Tau Vitoria/Spain and Houston Rockets/NBA (Argentina)

OUTSTANDING BASEBALL PLAYER

Magglio ORDOÑEZ – Detroit Tigers/MLB (Dominican Republic)

OUTSTANDING BOXER

Miguel COTTO (Puerto Rico)

OUTSTANDING MOTOR SPORT DRIVER

Sergio PEREZ – British F 3000 (México)

BREAKOUT STAR

Juan Martín HERNANDEZ – Los Pumas (Rugby, Argentina)

OUTSTANDING LATIN AMERICAN TENNIS PLAYER

Fernando GONZALEZ (Chile)

PARALYMPIC ATHLETE OF THE YEAR

Juan Ignacio REYES (Swimming, México)

COPA NISSAN SUDAMERICANA 2007 CHAMPIONS

Arsenal (Argentina)

SPECIAL MENTIONS/MLS TRIBUTES

Maykel GALINDO (Cuba)

Cuauhtémoc BLANCO (México)

Juan Pablo ANGEL (Colombia)

Guillermo Barros SCHELOTTO (Argentina)

Claudio SUAREZ (México)

Jaime MORENO (Bolivia)

NATIONAL TEAM OF THE YEAR

Los Pumas (Rugby, Argentina)

OUTSTANDING CAREER

Alex AGUINAGA (Soccer, Ecuador)

Luis ZAGUE (Soccer, México)

Erik MORALES (Boxing, México)

Jefferson PEREZ (Race Walking, Ecuador)

HUMANITARIAN AWARD

Bobby ABREU (Baseball, Venezuela)

ATHLETE OF THE YEAR

Lorena OCHOA (Golf, México)

Additional Honors Presented at a Private Beach Reception December 11

A series of LIFETIME ACHIEVEMENT AWARDS and SPECIAL RECOGNITIONS were also presented at a private reception on December 11 at the Loews Miami Beach Hotel, including the inaugural recipients of Fox Sports en Español and Comcast Spotlight Miami’s “LATINO HIGH SCHOOL STUDENT ATHLETE OF THE YEAR” scholarships. Additional honorees included:

OUTSTANDING CAREER

Teófilo CUBILLAS (Soccer, Peru)

OUTSTANDING CAREER

Erwin Sanchez (Soccer, Bolivia)

SPECIAL MENTION

Luis SANGLADE (Soccer Federation of Venezuela)

(For excellence in management of the 2007 Copa América 2007)

HONORABLE MENTION

DT Oscar TABAREZ (Soccer, Uruguay)

(Commemorating the 20th anniversary of Peñarol’s last Copa Libertadores title)

MOST IMPROVED ATHLETE

Cristian MIJARES (Boxing, México)

SPECIAL MENTION

MISTICO (Wrestling, México)

SPECIAL MENTION

MEXICAN SPECIAL OLYMPICS COMMITTEE

MEXICAN REFEREE OF THE YEAR

Armando ARCHUNDIA

FEMALE STUDENT ATHLETE OF THE YEAR

María MANSUR (Tennis, Colombia/USA, Flanagan High School)

MALE STUDENT ATHLETE OF THE YEAR

Alberto BENARROCH (Soccer and Water Polo, Venezuela/USA, South Broward High School)

The musical line-up for the fifth annual Premios Fox Sports was kicked off by Latin Grammy winner and salsa legend Gilberto Santa Rosa’s live performance of “Conteo regresivo.” Latin Grammy-nominated pop trio Camila performed from their hit debut album “Todo Cambió,” followed by 2007 Latin Grammy Best New Artists Jesse & Joy. Pop sensation the world over RBD closed the show with two electrifying performances, including “Inalcanzable” and “Besame sin miedo.”

Among the winners, honorees, and sports personalities in attendance were: Carlos Peña (Baseball), Milka Duno (Motor Sports), Magglio Ordoñez (Baseball), Cobi Jones (Soccer), Miguel Tejada (Baseball), Ante Razov (Soccer), Teófilo Cubillas (Soccer), Erwin Sanchez (Soccer), Oscar Tabárez (Soccer), Cristian Mijares (Boxing), Místico (Wrestling), Armando Archundia (Soccer), Juan Ignacio Reyes (Swimming), Bobby Abreu (Baseball), Jefferson Pérez (Race Walking), Maykel Galindo (Soccer), Erik Morales (Boxing), Luís Zague (Soccer), Alex Aguinaga (Soccer), and Los Pumas de Argentina (Rugby - Juan Martín Hernandez, Gonzalo Longo, Manuel Contepomi, Martín Durand).

Some of the biggest names in entertainment also turned out to the one-of-a-kind sports celebration, including: Latin Grammy Winners Reik, Paulina Rubio, Alejandra Tejada, Cruz Martinez, Maria Conchita Alonso, Kudai, Hector Soberon, Victor Gonzalez, Isabella Camil, Sergio Mayer, Jencarlos Canel, Ivonne Montero, Christian Meier, Ivelyn Giro, Evelyn Santos, Dayana Garroz, Riczabeth Sovalbarro, Pedro Moreno, Melvin Cabrera, Javier Ceriani, Martin Falco, Black Guayaba, as well as FPAS on-air personalities Jorge Ramos, Hernán Pereyra, Martín Liberman, Raul Orvañanos, Santiago Puente, and George X.

Joining hundreds of VIP guests later that evening, Grammy winners Albita and Gilberto Santa Rosa kicked the celebration into high gear with live performances at a private after-party at the Loews Miami Beach Hotel.

In addition to title sponsor DHL, sponsors of the fifth annual Premios Fox Sports included: American Airlines, McDonald’s, Red Bull, Honda, Miami Beach Visitor and Convention Authority, Mexicana, Perry Ellis, Select Vodka, Don Q, Tequila Huizache, Macy’s, Mahou Beer, and ArgenVine Wines. Contributors to the VIP Gift Bag included Nomination Jewelry, Fisher Price, Nike, General Motors, Mary Kay, Novecento Restaurant, CHANEL, La Bella Beauty Hair Products, Edward Beiver Miami, Flor de Caña, Etnia Accessories, Chivas, and Gibson Guitars.

Fox Sports en Español’s first-ever “LATINO STUDENT ATHLETE OF THE YEAR” scholarship awards, in association with Comcast Spotlight Miami, were sponsored by Publix Supermarkets and Southeast Toyota.

About Fox Pan American Sports

Fox Pan American Sports LLC, operator of Fox Sports en Español and Fox Sports Latin America, is an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE:NWS) Fox Sports International.

Premios Fox Sports presented by DHL, now in its fifth year, is Fox Pan American Sports’ signature annual event and the first and only awards program of its kind to celebrate the contributions and accomplishments of U.S. Hispanic and Latin American athletes both on and off the field. Voted on by fans and an expert panel of judges, winners will be crowned during the official Premios Fox Sports 5ta Edición awards ceremony on December 12, 2007 at The Fillmore Miami Beach at the Jackie Gleason Theater in Miami Beach, Florida. The show will be transmitted to more than 33 million households on December 16, 2007 through Fox Sports en Español in the United States and Fox Sports Latin America throughout the Spanish-speaking Americas. “*

ADVISORY for Wednesday, December 12

NOTE: Yellow Carpet Press Call Time Is at 6 pm; All Media Wishing to Cover Must Submit Credential Request Form via Fax to (323) 935-5347 by No Later Than 3 P.M. ET, Monday, December 10

WHAT:
Celebrities from the world of Latin-American sports and entertainment will gather at The Fillmore Miami Beach at The Jackie Gleason Theater on Wednesday, December 12 at 8 PM to celebrate the very best in sports talent at the 5th Annual Premios Fox Sports awards show. The show will be telecast on December 16, 2007 on Fox Sports en Espanol and Fox Sports Latin America. Award categories and nominees can be viewed at msn.foxsports.com/fse/premios by clicking on the “nominados” section.

WHO:
Hosted by Kate del Castillo, star of Fox Searchlight’s soon-to- be-released Sundance Film Festival audience favorite “Under the Same Moon/La Misma Luna,” and Cristian de la Fuente (Univision’s “Como Amar Una Mujer” and ABC’s “Ugly Betty”), the musical line-up for the fifth annual Premios Fox Sports will be headlined by Mexican pop sensation the world over RBD.

Also performing at Premios Fox Sports is 2007 Latin Grammy- nominated pop trio Camila, who will perform from their hit debut album “Todo Cambio”; and salsa legend and Latin Grammy Winner Gilberto Santa Rosa, sure to delight the audience with what is sure to be an unforgettable performance from “El Caballero de Salsa” himself. Rounding out the quartet of musical acts will be 2007 Latin Grammy Best New Artists winners pop duo Jesse & Joy.

In addition to category nominees and winners, as well as representatives from the various leagues and teams from throughout the United States and Latin America, athletes and sports personalities scheduled to appear include:

Carlos Pena, Milka Dunno, Cobi Jones, Ante Razov, Teofilo Cubillas, Erwin Sanchez, Oscar Tabarez, Cristian Mijares, Mistico, Armando Archundia, Lorena Ochoa, Juan Ignacio Reyes, Bobby Abreu, Jefferson Perez, Maykel Galindo, Jaime Moreno, Erik Morales, Luis Zague, Alex Aguinaga, and Los Pumas de Argentina (Juan Martin Hernandez, Gonzalo Longo, Manuel Contepomi, Martin Durand).

Celebrities scheduled to appear include: Latin Grammy Winners Reik; Alejandra Tejada; Cruz Martinez; Maria Conchita Alonso; Kudai; Ana Maria Montero; Hector Soberon, Victor Gonzalez; Isabella Camil, Sergio Mayer; Jencarlos Canel; Ivonne Montero; Christian Meier; Ivelyn Giro; Evelyn Santos, Dayana Garroz; Riczabeth Sovalbarro; Pedro Moreno; Melvin Cabrera; Javier Ceriani; Martin Falco; Black Guayaba; as well as Fox on-air personalities Jorge Ramos, Hernan Pereira, Martin Liberman, Raul Orvananos, and George X.

WHEN:
Wednesday, December 12, 2007
6:00 p.m. Yellow Carpet Arrivals
8:00 p.m. Awards Show

WHERE:
The Fillmore Miami Beach at the Jackie Gleason Theater
1700 Washington Avenue
Miami Beach, Florida “*

Capping off a tremendously successful Copa Nissan Sudamericana season, one of the network’s most-watched to date, Fox Sports en Español announced today it will televise the highly anticipated two-leg final between Mexico’s perennial powerhouse Club América and Arsenal of Argentina exclusively live on November 30 and December 5.

The battle for one of Latin American soccer’s most prestigious crowns gets underway at Mexico City’s Estadio Azteca on Friday, November 30, with a half-hour pre-game show hosted by Jorge Ramos and Hernan Pereira at 8 p.m. ET/5 p.m. PT. Raúl Orvañanos, host of “Fox Gol Mexico” and a lead commentator for the network’s exclusive Copa Libertadores and Copa Nissan Sudamericana telecasts, will be on-site to call the action from this match as well as the return leg in Buenos Aires on Wednesday, December 5 (7 p.m. ET/4 p.m. PT).

Unheralded Arsenal, which has never won a major national or regional title, secured its first-ever international final berth by upsetting Argentine rivals River Plate in a semifinal penalty shootout, while Club América – one of Mexico’s most successful teams and historically a major player on the international scene – advanced to the final with a 5-2 aggregate semifinal victory over Colombia’s Millonarios.

“The finals of the Copa Nissan Sudamericana promise to be hard-fought and action-packed, and we look forward to bringing our viewers all of the excitement live from Mexico and Argentina,” said Fox Sports en Español’s executive vice president and general manager David Sternberg. “Fox Sports en Español continues to be the premier U.S. media destination for fans of the best club soccer from Latin America and the rest of the world.”

Fueled in part by Club América’s strong performance and loyal following among U.S. Hispanics of Mexican origin or descent, the Copa Nissan Sudamericana continues to be a ratings bonanza for Fox Sports en Español. According to Nielsen Media Research, the 64 matches leading up to the final have already been some of the year’s most-watched sports programs in all of Spanish-language cable, in addition to recording solid year-to-year ratings increases.

After scoring the year’s two most watched sports programs among A18-49 in all of Spanish-language cable during the 2007 Copa Libertadores, Fox Sports en Español has delivered with its Copa Nissan Sudamericana telecasts three of the year’s 10 most-watched sports programs in Spanish-language cable.

The November 7 first-leg semifinal between Millonarios and Club América out-delivered Telemundo, Telefutura, Azteca America, Galavision, Gol TV, Fox, ABC, NBC, ESPN, CBS, and ESPN2 in its time slot among Hispanics M18-49. Delivering a 4.3 coverage area rating (CAR) – equivalent to a 1.8 national Hispanic rating – for a total of 402,000 persons 18-49, the match ranked fourth among all sports programs on Spanish-language television and first in Spanish-language cable for the week of November 5-11.

Then, on November 13, Club América and Millonarios’ second-leg semifinal match out-delivered all networks mentioned above among Hispanic M18-49 and delivered a 4.7 CAR – equivalent to a 2.0 national Hispanic rating – and 437,000 A18-49. The program ranked first for the week of November 12-18 among all sports programs on Spanish-language cable and fourth overall among all sports programs on Spanish-language television.

“Our continued ratings success with the Copa Nissan Sudamericana underscores the tournament’s elite status among our viewers as one of the year’s most important soccer competitions,” said Tom Maney, executive vice president of advertising sales for Fox Sports en Español. “One of our most powerful exclusive programming assets - by virtue of the network’s extensive content rights across television, print, online, wireless, and print - the tournament is the perfect example of Fox Sports en Español’s unmatched ability to deliver to advertisers proven multiplatform solutions for reaching the coveted Hispanic male demographic.”

Year-to-year ratings (CAR) and impressions (IMP) are also up across all key demos, including Men 18-34 (+21% CAR/+25% IMP), Adults 18-34 (+30% CAR/+29% IMP), Men 18-49 (+80% CAR/+91% IMP), and Adults 18-49 (+81% CAR/+89% IMP). On average, more than 120,000 viewers tuned in to each match, peaking as high as 610,000 during the semifinal on November 13. The eight most-watched matches in the tournament averaged a 1.68 national Hispanic rating and 365,000 impressions among Adults 18-49, and a 2.34 national Hispanic rating and 268,000 impressions for Men 18-49.

A CONMEBOL-sanctioned tournament, the 2007 Copa Nissan Sudamericana kicked off last July 31 with 34 teams representing Brazil (8), Argentina (7), Mexico (2), Bolivia (2), Chile (2), Colombia (2), Ecuador (2), Peru (2), Paraguay (2), Uruguay (2), Venezuela (2) and the United States (1).”*

Univision Communications Inc., the nation’s leading Spanish-language media company, and the University of Miami, one of the top research universities in the U.S., today announced an updated roster of candidates participating in the Republican Candidate Presidential Forum on Sunday, December 9, 2007. This historic event will take place at 7:00 pm ET/PT at the University of Miami’s BankUnited Center in Coral Gables, Florida, and will be broadcast live on Univision’s television, radio and online platforms.

The updated list of Republican candidates who have confirmed their participation in the forum, in alphabetical order, are: Mayor Rudy Giuliani, Governor Mike Huckabee, Congressman Duncan Hunter, Senator John McCain, Congressman Ron Paul, Governor Mitt Romney and Senator Fred Thompson.

“We are thrilled to add another participant to the roster of Republican candidates who recognize the unprecedented opportunity this event offers to connect with the ever-growing Hispanic community,” said Joe Uva, CEO of Univision. “As part of our commitment to inform, educate and empower Hispanics, we are proud to offer our audiences the ability to hear first-hand from this powerful selection of GOP candidates.”

University of Miami President Donna E. Shalala said, “It is an honor to serve as the host location for the first-ever forums aimed specifically at the growing Hispanic electorate and we are thrilled by the positive response from all of the candidates.”

Moderated by Univision’s award-winning and highly respected network news anchors Jorge Ramos and Maria Elena Salinas, the 90-minute Republican Presidential Candidate Forum will be broadcast in primetime on the Univision Network, RadioCadena Univision and online at Univision.com.

Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

University of Miami
The University of Miami is one of the nation’s leading research universities with more than 15,600 undergraduate and graduate students from around the world. Founded in 1925, UM has grown from its main campus in the city of Coral Gables to include the Miller School of Medicine campus located near downtown Miami, the internationally renowned Rosenstiel School of Marine and Atmospheric Science campus on Virginia Key, and the South and Richmond campuses in southwest Miami-Dade County. The University’s vast and energetic research enterprise attracted more than $274 million in external funding in FY 2007. Its top-ranked medical school, which has internationally renowned programs in several specialties, is a key local health care resource, with its 800 faculty physicians handling 1 million patient visits annually. Led by President Donna E. Shalala, UM is accelerating its progress in all key areas, including fundraising: in 2006 the Momentum campaign reached its initial $1 billion goal 18 months ahead of schedule, and the campaign recently surpassed its subsequent $1.25 billion goal, hitting $1.31 billion. Over the past 5 years, UM’s selectivity in undergraduate admissions has increased dramatically, as have the undergraduate programs, with a multitude of opportunities for undergraduates to engage in research. In addition, the University is committed to strengthening its graduate programs by increasing the number of Ph.D. candidates across the disciplines and schools. UM played host to the first-ever Presidential Debate in the State of Florida in 2004 and is one of the finalists to host a Presidential Debate in 2008 to be decided by the Commission on Presidential Debates later this fall. For more information on the University of Miami, visit www.miami.edu. “*

“Selecciones, the world’s best-selling Spanish-language magazine, celebrates Hispanic Heritage month with the return of its most-anticipated franchise event — “Generation Latino: Young Hispanics Who Are Inspiring the World.”

Selecciones combed the nation to find young Hispanics who are making it their mission to inspire and impact their communities through the arts/entertainment, medicine, politics, sports, activism, technology and community efforts. The following individuals were selected among 500 entries nationwide: The Advocate: Arissa Garcia; The Mentor: Chantel Sanchez; The Performer: Alejandra Alberti; The Athlete: Brayan Martinez; The Innovator: Max Olguin; The Litigator: Catherine Campoverde; The Motivator: Pat Pedraja.

“Generation Latino has quickly become Selecciones’ most celebrated franchise,” says Selecciones editor-in-chief Genevieve Marlin-Fernandez. “These seven honorees and their personal triumphs truly represent the future generation of Latinos in the U.S. Each of them have overcome significant obstacles, yet all exemplify this extraordinary will and determination to succeed. It’s truly compelling.”

The pages of the magazine will come to life at a special awards luncheon and media event at Bongo’s Cuban Cafe in Miami on Wednesday, October 3 honoring seven young Hispanics for their talents, accomplishments and unsurpassed contributions to their communities. Today’s hottest Hispanic celebrities including Univision’s Jorge Ramos, Ana Maria Canseco, Karla Martinez, Satcha Pretto, Carlos Calderon and NBC Telemundo’s Maria Celeste Arraras, Carlos Ponce, Jessi Losada and Candela Ferro will be on-hand to present each of the honorees a 2007 Generation Latino award as well as deliver their own personal stories of obstacles, successes and professional achievements. SONY BMG recording artist Kany Garcia and Latin Grammy award nominee Alejandra Alberti will also perform. Platinum sponsor KLEENEX(R) along with Southwest Airlines serving as the official airline of Generation Latino, will sponsor the second annual star-studded event. Dish Latino & Publix will serve as the event’s gold sponsor.

As the platinum sponsor of Generation Latino, KLEENEX(R) will present each honoree with a $1,000 scholarship, reinforcing its commitment and continued support of the ever-growing Hispanic market.

“KLEENEX(R) brand believes that when people let it out(TM), they feel better. Through their actions and activities, these honorees have let out their passion to do good, to make things better, and to help others. And in so doing, they inspire all of us. KLEENEX(R) brand is proud to support these honorees in their educational pursuits so they can continue to follow their hopes and dreams,” says Dave Brotherton, Associate Brand Manager, KLEENEX(R) brand.

Southwest Airlines will lend its support to the event by providing complimentary airfare for each of the honorees and their family members. “Developing future leaders is important to Southwest Airlines. We are honored to partner with Selecciones as their Official Airline of Generation Latino,” says Laura Lopez, Sr. Specialist Multicultural Marketing.

“The growth of Generation Latino truly reinforces Selecciones’ position in the marketplace,” says Selecciones publisher Elizabeth Bradley. “Advertisers and celebrities alike are eager to partner with Selecciones on this integrated, innovative and celebratory program.

About Selecciones:

Selecciones empowers the Hispanic family in the United States with content that is practical informative and inspirational — providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, Selecciones touches the consumer with a product that has the impact of a global brand yet the intimate connection of a trustworthy friend. Selecciones is published by the Reader’s Digest Association, Inc. “