http://www.hispanictips.com Essential Hispanic & Latino News :: Relevant, Trusted, Comprehensive and Useful Wed, 25 Nov 2009 23:04:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.hispanictips.com/2009/11/18/impremedia-to-outsource-editorial-and-ad-page-production-to-mexico/ http://www.hispanictips.com/2009/11/18/impremedia-to-outsource-editorial-and-ad-page-production-to-mexico/#comments Wed, 18 Nov 2009 18:41:47 +0000 Tomas http://www.hispanictips.com/2009/11/18/impremedia-to-outsource-editorial-and-ad-page-production-to-mexico/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67774 0 http://www.hispanictips.com/2009/11/18/impremedia-and-business-news-group-announce-industry-leading-production-partnership/ http://www.hispanictips.com/2009/11/18/impremedia-and-business-news-group-announce-industry-leading-production-partnership/#comments Wed, 18 Nov 2009 18:23:43 +0000 Tomas http://www.hispanictips.com/?p=67750 ImpreMedia, the nation’s No. 1 Spanish language online and print news publisher announced today a partnership with Mexico-based Business News Group (BNG) to design, format and produce advertisements and editorial pages for impreMedia’s printed publications.

"This move is consistent with impreMedia’s goal to concentrate resources on content creation, audience growth and revenue generation," stated John Paton, Chairman and CEO of impreMedia. "By shifting these tasks to BNG we reduce the resources required to produce our publications allowing us to invest in the high quality journalism which is the hallmark of our company."

Business News Group is a media and communications services company based in Monterrey, Mexico that provides design, content, translation and consulting services to many public and private sector companies. BNG will produce ads and editorial pages for La Opinión of Los Angeles, La Raza of Chicago, La Prensa of Orlando, El Mensajero of San Francisco and Rumbo of Houston.

About impreMedia:

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.

About Business News Group (BNG):

Business News Group is a media and communications services company based in Monterrey, in the northern Mexican state of Nuevo Leon. The company publishes Biznews North Mexico and the website biznews.com.mx. Founded in 1999, Biznews is published in Spanish and is Mexico’s largest circulation regional business publication. BNG also produces custom publications for Mexico’s tourism industry and offers a range of design, content, translation and consulting services for the public and private sectors in Mexico. BNG’s chief executive officer is Luke Betts, who holds joint Canadian and British nationality and has lived in Mexico since 1994. The company’s head of design is Luis Chapa.

Contacts

impreMedia
Bob Mason, Chief Technology Officer
213-896-2185
bob.mason@impremedia.com Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67750 0 http://www.hispanictips.com/2009/11/16/impremedia-and-top-rank-announce-innovative-multiplatform-marketing-campaign-to-support-november-14-cotto-vs-pacquiao-world-welterweight-championship/ http://www.hispanictips.com/2009/11/16/impremedia-and-top-rank-announce-innovative-multiplatform-marketing-campaign-to-support-november-14-cotto-vs-pacquiao-world-welterweight-championship/#comments Mon, 16 Nov 2009 15:08:18 +0000 Tomas http://www.hispanictips.com/?p=67323 -ImpreMedia, the nation's No. 1 Spanish-language online and print news publisher, has partnered with Top Rank to develop a powerful multimedia program to deliver pay-per-view subscriptions to the World Boxing Organization (WBO) welterweight showdown between Miguel Cotto and Manny Pacquiao. Entitled “Fire Power” (http://www.pacmancotto.com), the much anticipated bout will take place Saturday, November 14, 2009 at the MGM Grand in Las Vegas and will produced and distributed live on HBO Pay-Per-View® beginning at 9pm ET/6pm PT.

Hispanic boxing enthusiasts have a new forum to interact with their favorite sport. “Round 13” or “Round Trece” (http://www.round13.com) provides them the opportunity to comment and communicate about the upcoming fight and any related discussion topics.

“Our new community, Round 13, is for Hispanic boxing fans. They can engage in conversations with other users and our impreMedia bloggers, share ideas and debate on forums about the Cotto-Pacquiao match and other boxing related topics,” said Arturo Duran, CEO of impreMedia Digital.

Miguel “Junito” Cotto (34-1, 27 KOs) represented Puerto Rico in the 2000 Olympics Games and has successfully defended three titles in two separate divisions a total of 15 times. Considered by many as the greatest Asian fighter in history, Manny “PacMan” Pacquiao (39-3-2, 37 KOs) is almost certainly a Hall of Fame inductee.

“We are very pleased to partner again with impreMedia on yet another fight,” said Todd duBoef, president, Top Rank, Inc. “ImpreMedia’s platform offers in-depth coverage of the boxing fights, videos, blogs and interactive forums that engage our shared audience.”

To stimulate demand for pay-per-view subscriptions to the live championship event, a dynamic sweepstakes promotion will provide a trip for two to the fight in Las Vegas including airfare and hotel accommodations and a chance to take part in the “Community Experience” campaign – having a ringside experience during the bout. Anyone 21 and over will be able to register for the sweepstakes online and via print.

The promotion is supported with a heavy media schedule to direct impreMedia’s 10 million monthly online and print readers to the sweepstakes. This campaign includes display ads with leaderboard placements promoting the pay-per-view message across the impre.com network, mobile messaging via news alerts and SMS message one hour prior to the fight, video spots and ads in impreMedia’s newspapers.

Cotto vs. Pacquiao is promoted by Top Rank in association with MP Promotions, Miguel Cotto Promotions, MGM Grand and Tecate. The 12-round bout is scheduled to take place Saturday, Nov 14 at MGM Grand in Las Vegas and will be produced and distributed live on HBO Pay-Per-View® beginning at 9 p.m. ET/6 p.m. PT. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67323 0 http://www.hispanictips.com/2009/11/12/impremedia-and-aol-latino-announce-alliance-for-content-exchange/ http://www.hispanictips.com/2009/11/12/impremedia-and-aol-latino-announce-alliance-for-content-exchange/#comments Thu, 12 Nov 2009 17:49:11 +0000 Tomas http://www.hispanictips.com/?p=67071 AOL Latino, http://www.aollatino.com, AOL’s leading bilingual portal for U.S. Hispanics, and impreMedia (http://www.impre.com), the nation’s No.1 Spanish-language online and print news publisher, announced an agreement to share content, in order to benefit Spanish speaking Internet users.

The agreement establishes that both companies, which are widely accepted by Latino cybernauts, will share content in two areas in particular: impreMedia, with an ample base of news coverage in the main cities with Hispanic presence in the United States, will provide news content to AOL Latino, which includes breaking news stories, analysis of the most recent local events and human interest stories, among others.

On the other hand, AOL Latino will provide its content in the lifestyle area, which includes fashion, beauty, family issues and others.

In order to channel this content exchange and put it to the user’s disposition in the easiest and most accessible way, impreMedia and AOL Latino will use their respective widgets for News and Life & Style content. That technological exchange will enrich the respective content platforms of both portals, in an attractive and comfortable way, for the enjoyment of Spanish speakers, who prefer to calm their thirst for up-to-date information via the Internet.

“The interactive exchange of digital content between the impreMedia chain and AOL Latino reinforces our mission of bringing the best news and information to the Latin community in the United States,” said Arturo Duran, CEO of impreMedia Digital. “We consider this alliance an innovative step toward the development of digital media because both companies will strengthen their presence in electronic outlets across the country to increase the amount of exclusive news content Spanish speakers have available to them.”

“With AOL Latino’s expansive national reach, working with impreMedia is a perfect match as their expertise is in reporting on what is happening in Latino communities across the United States at the grassroots level,” said Miguel Ferrer, Director of AOL Latino. “By reporting on issues that are of importance to Latino communities, our partnership will provide outlets for all consumers to visit while also sparking debate and action. We believe that together, ImpreMedia and AOL Latino can best empower millions of U.S. Hispanics to understand the issues and get involved.”

The ample base of impreMedia users include the digital versions of the following newspapers: La Opinión in Los Angeles, El Diario in New York, La Raza in Chicago, La Prensa in Orlando, El Mensajero in San Francisco and Rumbo in Houston, as well as its portal www.impre.com.

AOL Latino offers comprehensive Spanish language products and services including free email and instant messaging. The service also offers U.S. and Latin American news, financial tools, the latest in music and entertainment, personal finance, sports, fashion and beauty, as well as access to all the existing content available on AOL, http://www.aol.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=67071 0 http://www.hispanictips.com/2009/11/09/hispanic-company-makes-news-profitable-while-other-media-companies-struggle-john-paton-and-his-hispanic-impremedia-are-happily-thriving/ http://www.hispanictips.com/2009/11/09/hispanic-company-makes-news-profitable-while-other-media-companies-struggle-john-paton-and-his-hispanic-impremedia-are-happily-thriving/#comments Mon, 09 Nov 2009 15:58:00 +0000 Tomas http://www.hispanictips.com/?p=66355 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=66355 0 http://www.hispanictips.com/2009/10/29/impremedia-appoints-olga-casabona-vp-of-audience-and-market-insights/ http://www.hispanictips.com/2009/10/29/impremedia-appoints-olga-casabona-vp-of-audience-and-market-insights/#comments Thu, 29 Oct 2009 16:38:18 +0000 Tomas http://www.hispanictips.com/?p=65425 -ImpreMedia announced today the appointment of Olga Casabona to the newly-created position of VP of Audience and Market Insights in New York. The appointment is effective immediately. Ms. Casabona will report to impreMedia Chairman & CEO John Paton.

Casabona will be in charge of all aspects of proprietary and syndicated research for impreMedia. Under her new responsibilities, she will lead a new approach to research that will look at audiences across platforms – web, widgets, mobile, audio, social media, video and print – and emerging media to guide innovation and effectively connect advertisers to Latino consumers.

“As we look for unique ways to engage with the Hispanic community and provide marketers with innovative thought leadership and analysis, investing in research and integrating it in everything we do becomes critical. Olga has very capably led the research team at impreMedia for the last six years. She brings not only a deep understanding of the media, advertising, research and Latino markets but also an innovative and strategic approach to insights that will differentiate us in the marketplace,” Mr. Paton said.

Casabona joined La Opinión in 2003 as a Senior Market Research Analyst. In 2004 when La Opinión became part of the impreMedia umbrella she was appointed Market Research Manager and in 2007 she was promoted to Corporate Director of Research. Prior to impreMedia, Casabona worked for over six years at McKinsey & Co. and Accenture as a Strategy Research Associate in Madrid, London and Boston.

About impreMedia:

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=65425 0 http://www.hispanictips.com/2009/10/17/impremedia-celebrates-hispanic-heritage-month-via-digital-mobile-and-print/ http://www.hispanictips.com/2009/10/17/impremedia-celebrates-hispanic-heritage-month-via-digital-mobile-and-print/#comments Sat, 17 Oct 2009 19:15:45 +0000 Tomas http://www.hispanictips.com/?p=64808 ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print along with seven sponsors honors Hispanic Heritage Month for a second consecutive year.

The program entitled, “Mi Hispanidad,” utilizes digital, mobile and print to educate, inform and entertain impreMedia’s online and offline audience about their favorite destinations, food, music and traditions (http://www.impre.com/hispanidad/). The program runs through October 31, 2009.

The “Mi Hispanidad” campaign is supported by Hispanic marketers including AARP, Albertson’s, Discovery en Español, General Trading/Fine Fare, metroPCS, Mexicana Airlines, MillerCoors, and Pacific Gas & Electric. The campaign incorporates a Hispanic Heritage Month channel prominently displayed on impreMedia’s portal impre.com and all publication websites. It also includes award-winning editorial content, a People’s Choice Survey, online photos, co-branded ad units online as well as within all impreMedia’s newspapers (www.impre.com).

“Honoring Hispanic Heritage is paramount to impreMedia as a reflection of our core Hispanic roots and the deep commitment we have to this audience,” said Arturo Duran, CEO, impreMedia Digital. “Our Hispanic Heritage Month program is promoted via supplements and ads in impreMedia’s daily and weekly newspapers and via our mobile platform, all designed to drive traffic to the “Mi Hispanidad” web channel. This multi-platform effort really demonstrates the extensive assets we have at our disposal to impact the Hispanic audience - wherever they are and however they want to be reached.”

One of impreMedia’s key partners for this year’s Hispanic Heritage Month Celebration is MillerCoors. The MillerCoors Líderes program honors outstanding Hispanic individuals for their vision, commitment to service and ability to inspire their communities. “At MillerCoors, our commitment to the Hispanic community is about building and investing in the communities where we work and live,” said Joedis Avila, Multicultural Relations Manager, MillerCoors. “Through Líderes we honor that commitment by highlighting leaders within the Hispanic community and providing leadership tools for future generations.”

“We are proud to share this second annual Hispanic Heritage Month celebration with all of our sponsors,” said Liz Sarachek Blacker, impreMedia’s Senior Vice President of Digital Sales. “This annual holiday highlights the beautiful myriad of Hispanic values and traditions and we look forward to building upon this platform in the years to come.”

Another key partner in impreMedia’s “Mi Hispanidad” celebration, Pacific Gas & Electric, is one of the largest combination natural gas and electric utilities in the United States, based in San Francisco. “PG&E is proud to be a part of impreMedia’s 2nd Annual Hispanic Heritage Month Celebration. During this time, we recognize our rich cultural diversity and the valuable contributions of our Latino communities. PG&E has proudly served these communities for more than 100 years. We are honored to build upon that tradition of service as part of this important occasion,” said Detrina Faletogo, president of the Hispanic Employees Association of PG&E.

ImpreMedia’s Hispanic Heritage celebration runs through October 31 across platforms (http://www.impre.com/hispanidad/).

About impreMedia:

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit http://www.impremedia.com

ImpreMedia’s portal and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com. Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64808 0 http://www.hispanictips.com/2009/10/15/el-diario-la-prensa-endorses-bill-thompson-for-mayor-of-new-york-city-largest-spanish-language-daily-newspaper-in-the-nyc-area/ http://www.hispanictips.com/2009/10/15/el-diario-la-prensa-endorses-bill-thompson-for-mayor-of-new-york-city-largest-spanish-language-daily-newspaper-in-the-nyc-area/#comments Thu, 15 Oct 2009 14:18:32 +0000 Tomas http://www.hispanictips.com/?p=64578 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=64578 0 http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/ http://www.hispanictips.com/2009/10/07/convergence-2009-digital-social-media-conference-releases-prestigious-speaker-line-up-for-october-14th-event-on-its-2d-year-convergence-expands-and-includes-ceos-and-senior-executives-from-the-u/#comments Wed, 07 Oct 2009 14:33:59 +0000 Tomas http://www.hispanictips.com/?p=63485 LatinVision Media, together with the New York City Latin Media & Entertainment Commission (LMEC), releases its prestigious speaker line up for the Converge 2009 Digital & Social Media Conference. The event will take place at TheTimesCenter in the New York Times headquarters on October 14, 2009, 8 a.m. to 6 p.m., followed by a business networking reception.

As one of the most anticipated Hispanic conferences on the east coast, this one-day event will once again summon the big players of change in the Latin and Hispanic market. Similar to its previous year, the conference will feature thematic panels with questions from the audience and be moderated by experts in their respective fields.

Among this year's speakers include:

-- Nancy Hill, President & CEO, American Association of Advertising Agencies

-- Olivia Maloney, Director, US Hispanic Sales & Solutions, AOL Latino/AOL

-- Gisela Girard, President & CEO, Association of Hispanic Advertising Agencies

-- Cathy Baron Tamraz, President & CEO of Business Wire

-- Luis Santos, President & CEO, El Tiempo - Colombia

-- John Paton, CEO, impreMedia

-- Randall Rothenberg, President & CEO, Interactive Advertising Bureau (IAB)

-- Ivan Braiker, CEO, HipCricket

-- Ruth Gaviria, CEO, Hispanic Business Ventures Meredith Corporation

-- Mike Wehrs, CEO, Mobile Marketing Association

-- Janet L. Robinson, CEO, The New York Times

-- Felipe Machado, Director Digital, O'Estado de Sao Paulo

-- Diana Sanchez, President & CEO, Telefónica USA

-- Peter Blacker, EVP Digital Media & Emerging Business, Telemundo

-- Juan Saldivar, CEO, Televisa Interactive Media

-- Mark Lopez, COO, Terra Networks

-- Kevin Conroy, President Interactive Media, Univision Communications

-- Joe Uva, President & CEO, Univision Communications

-- Mario Baeza, Founder & President, V-me Media

"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision Media is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."

The keynote address will be given by Mr. Joe Uva, President and CEO of Univision Communications. "Hispanics are expanding their representation and influence across every industry sector in this country," said Uva. "We commend New York City's Latin Media and Entertainment Commission and LatinVision Media for once again bringing to the forefront the important role the Latino community, Spanish-language media and the city of New York are playing in shaping the future of the media, entertainment, technology and advertising sectors."

To learn more about the conference, to register and sponsor www.latinvision.com/conference

About LatinVision Media

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others.

For more information: http://tinyurl.com/LatinVision

About the Latin Media & Entertainment Commission (LMEC)

Mayor Michael R. Bloomberg established the LMEC in 2003 to make New York the capital of Latin media and entertainment in the world. The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from nonprofit and cultural sectors, and leading executives from the financial, advertising and real estate sectors. For more information: www.nyc.gov/lmec Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63485 0 http://www.hispanictips.com/2009/10/02/impremedia-veranda-entertainment-launches-online-access-to-acclaimed-films/ http://www.hispanictips.com/2009/10/02/impremedia-veranda-entertainment-launches-online-access-to-acclaimed-films/#comments Fri, 02 Oct 2009 15:44:15 +0000 Tomas http://www.hispanictips.com/?p=63180 HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=63180 0 http://www.hispanictips.com/2009/09/29/6-months-from-census-coalition-to-announce-details-of-campaign-to-count-all-latinos-in-2010-labor-leaders-elected-officials-latino-groups-spanish-language-media-and-faith-based-organizations-joi/ http://www.hispanictips.com/2009/09/29/6-months-from-census-coalition-to-announce-details-of-campaign-to-count-all-latinos-in-2010-labor-leaders-elected-officials-latino-groups-spanish-language-media-and-faith-based-organizations-joi/#comments Tue, 29 Sep 2009 16:12:46 +0000 Tomas http://www.hispanictips.com/?p=62609 Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=62609 0 http://www.hispanictips.com/2009/09/22/con-un-novedoso-formato-de-video-impremedia-lanzo-su-nueva-revista-informativa-semanal-que-ofrece-al-usuario-las-noticias-del-area-de-la-ciudad-de-nueva-york-en-un-estilo-muy-ameno-y-accesible/ http://www.hispanictips.com/2009/09/22/con-un-novedoso-formato-de-video-impremedia-lanzo-su-nueva-revista-informativa-semanal-que-ofrece-al-usuario-las-noticias-del-area-de-la-ciudad-de-nueva-york-en-un-estilo-muy-ameno-y-accesible/#comments Tue, 22 Sep 2009 16:49:12 +0000 Tomas http://www.hispanictips.com/2009/09/22/con-un-novedoso-formato-de-video-impremedia-lanzo-su-nueva-revista-informativa-semanal-que-ofrece-al-usuario-las-noticias-del-area-de-la-ciudad-de-nueva-york-en-un-estilo-muy-ameno-y-accesible/ HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=61958 0 http://www.hispanictips.com/2009/09/04/impremedia-mayweather-promotions-and-golden-boy-promotions-announce-innovative-marketing-campaign-channeled-exclusively-through-digital-media-to-support-september-19-mayweather-marquez-welterweight-f/ http://www.hispanictips.com/2009/09/04/impremedia-mayweather-promotions-and-golden-boy-promotions-announce-innovative-marketing-campaign-channeled-exclusively-through-digital-media-to-support-september-19-mayweather-marquez-welterweight-f/#comments Fri, 04 Sep 2009 22:26:31 +0000 Tomas http://www.hispanictips.com/2009/09/04/impremedia-mayweather-promotions-and-golden-boy-promotions-announce-innovative-marketing-campaign-channeled-exclusively-through-digital-media-to-support-september-19-mayweather-marquez-welterweight-f/ "" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=60294 0 http://www.hispanictips.com/2009/07/13/pbs-and-impremedia-to-live-stream-spanish-language-version-of-sotomayor-supreme-court-confirmation-hearings/ http://www.hispanictips.com/2009/07/13/pbs-and-impremedia-to-live-stream-spanish-language-version-of-sotomayor-supreme-court-confirmation-hearings/#comments Mon, 13 Jul 2009 22:32:07 +0000 Tomas http://www.hispanictips.com/?p=56277 "" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56277 0 http://www.hispanictips.com/2009/07/13/pbs-e-impremedia-presentan-en-vivo-la-version-en-espanol-de-las-audiencias-de-confirmacion-de-sonia-sotomayor-a-la-corte-suprema/ http://www.hispanictips.com/2009/07/13/pbs-e-impremedia-presentan-en-vivo-la-version-en-espanol-de-las-audiencias-de-confirmacion-de-sonia-sotomayor-a-la-corte-suprema/#comments Mon, 13 Jul 2009 22:31:14 +0000 Tomas http://www.hispanictips.com/?p=56275 "" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=56275 0 http://www.hispanictips.com/2009/06/22/steve-bentz-joins-la-opinion-as-senior-vice-president-for-advertising/ http://www.hispanictips.com/2009/06/22/steve-bentz-joins-la-opinion-as-senior-vice-president-for-advertising/#comments Mon, 22 Jun 2009 16:43:37 +0000 Tomas http://www.hispanictips.com/?p=55064 "La Opinión, the nation’s leading Spanish language daily newspaper, announced today that advertising veteran Steve Bentz has joined the organization as Senior Vice President of Ad Sales. He will oversee the company’s revenue strategies for La Opinión’s entire portfolio of assets including the daily newspaper, La Vibra, Contigo, online, mobile, video and experiential. Bentz will be based in Los Angeles and reports directly to Monica Lozano, Publisher and CEO of La Opinión.

“Advertisers are looking for unique ways to engage with the Hispanic community and Steve’s career has been defined by its innovation and partnership with the business community. He has a proven track record of success in one of the most competitive markets in America. We’re thrilled to have him join our team at this critical time,”commented Monica Lozano.

Steve Bentz will establish and lead the diversification of La Opinión’s revenue streams as advertisers seek new ways to reach consumers. “I’m excited to join such a strong organization as La Opinión. We have a tremendous opportunity to grow ad revenue across multiple platforms by leveraging their deep relationships with Hispanic audiences with the excellent content for which they’re known, ” said Bentz.

Most recently Bentz was the Vice President of Advertising for the Los Angeles Times where he built a reputation for transformational leadership, operational excellence and sales growth.

Contact information:
Monica Lozano, Publisher & CEO of La Opinión at 213.896.2153 or monica.lozano@laopinion.com" Aggregated by HispanicTips :: Hispanic & Latino News & Information]]> http://js-kit.com/rss/www.hispanictips.com/p=55064 0 http://www.hispanictips.com/2009/06/11/impremedia-and-fundacion-mexico-unido-ac-reach-content-agreement/ http://www.hispanictips.com/2009/06/11/impremedia-and-fundacion-mexico-unido-ac-reach-content-agreement/#comments Thu, 11 Jun 2009 17:16:12 +0000 Tomas http://www.hispanictips.com/?p=54142 "ImpreMedia, the No. 1 Hispanic News and Information Company in the United States, and the Fundación México Unido, A.C. (United Mexican Foundation) have agreed that, starting June 11, the news material prepared by Fundación México Unido will be made available to be published by impreMedia.

The articles, created in Mexico City through the department of Cultural Diffusion of the Fundación México Unido, as part of the Writers' Program, which brings together a group of journalists committed to the promotion and experience of human values, will be made available on a weekly basis in the 14 print publications and 14 online versions that are part of the impreMedia family.

"The partnership between the Fundación México Unido and impreMedia represents an important step for the dissemination of content that contributes to the social and cultural development of the Hispanic community in the United States. We are sure that the editorial collaboration of the Fundación México Unido will enrich our print and digital platforms," said Arturo Duran, CEO of impreMedia Digital, LLC.

This alliance is the result of impreMedia’s commitment providing its readers with serious, accurate, and useful content and that reflects the world around us.

"Part of the commitment from the Fundación México Unido is to generate alliances not only through means of communication, but also by offering valuable content to their readers to help them make decisions, and if possible, inspire them to change, and we will be able to do this thanks to the sum of our efforts with impreMedia’s," noted Alejandro Oseguera, General Director of the Cultural Diffusion and Participation.

The mission of the Fundación México Unido is to serve Mexico by protecting and promoting values that reflect its culture and past heritage, as well as the current effort of justice, truth, peace, fraternity and progress, in this case by crossing the borders.

About Fundación México Unido

The Foundation United Mexico (Fundación México Unido) is an institution that is located in the city of Mexico D.F. and was created 13 years ago from the initiative of a group of young people aware of the realities in Mexico. They joined forces to create a new institution, non-political and non-religious that would gather the efforts to lead concrete actions and allow the country and every Mexican to progress and be interested in knowing, appreciating and preserving the survival of the true values of our Mexican culture.

For more information, please visit www.fmu.org.mx.

About impreMedia

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com and its McClatchy partners. 35% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. York. For more information, visit: http://www.impremedia.com.

ImpreMedia portals and publications websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.
Contacts

ImpreMedia
Mario Alfano
Vicepresidente Senior de Audiencia y Mercadeo
213-896 2275
mario.alfano@impremedia.com
or
Fundación México Unido, A.C.
Arlett Mendoza Medel
Coordinator of the Writer Program for Newspapers and Portals
(55) 5531 2255 Ext. 146
escritoresfmu@mexicounido.org.mx
or
María del Carmen López
Sub Principal of Cultural Diffusion
(55) 5531 2255 Ext. 116
mlopez@mexicounido.org.mx
or
Natalia Bojorge Garza
Director of Cultural Diffusion
(55) 5531 2255 Ext. 124
bojorge@mexicounido.org.mx" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=54142 0 http://www.hispanictips.com/2009/03/11/houston-astros-and-impremedia%e2%80%99s-rumbo-sign-partnership/ http://www.hispanictips.com/2009/03/11/houston-astros-and-impremedia%e2%80%99s-rumbo-sign-partnership/#comments Wed, 11 Mar 2009 16:51:56 +0000 Tomas http://www.hispanictips.com/?p=51019 HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=51019 0 http://www.hispanictips.com/2009/02/01/impremedia-to-market-televisas-content-for-mobile-devices-in-the-us-market-under-partnership-with-globefish-2/ http://www.hispanictips.com/2009/02/01/impremedia-to-market-televisas-content-for-mobile-devices-in-the-us-market-under-partnership-with-globefish-2/#comments Mon, 02 Feb 2009 01:13:39 +0000 Tomas http://www.hispanictips.com/?p=50354 "ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announced today that it will market Televisa's mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.
ImpreMedia will now provide popular mobile content to the US Hispanic market from Televisa, the largest media company in the Spanish-speaking world. The mobile offering will include ringtones, wallpapers, music, games and other downloads from Televisa's highly popular television and music programming and celebrities ranging in cost from $0.99 to $4.99. This content will be marketed and promoted to the U.S. Hispanic market through impreMedia's award winning publications and new online portal, impre.com ( http://www.impre.com) for direct download to the mobile handset.
Approximately 71% of English-speaking Hispanics consume mobile content in the U.S., making them among the most active and engaged mobile-content consumers, according to M:Metrics, citing a general market average of 48%. "It's our goal to serve the US Hispanic community," said Arturo Duran, CEO of impreMedia Digital. "Together with Televisa and globefish, we will now be able to bring Latino's of all ages the best of Hispanic entertainment, directly to their most personal device - the mobile phone."
ImpreMedia's newspaper readers and online community will be able to download the content directly to their mobile devices, such as cell phones and PDA's, via a dedicated short code after browsing handpicked selections showcased in the print publications and the online site. "ImpreMedia is thrilled to be able to offer Televisa's mobile content through this partnership with globefish." said Duran. "globefish's experience in mobile content and services and proactive involvement in our overall mobile strategy will help us to guarantee an excellent customer experience."
"We are delighted to play such a significant role in aligning two leading media companies in an effort to serve new products and solutions to the growing US Hispanic market, starting with mobile content from Televisa's high profile catalogue," said Jennifer Koster, CEO of globefish. "ImpreMedia is the ideal partner to deliver Televisa's mobile content, its unique relationship with millions of US Hispanics will provide all parties the ability to greatly increase their market reach, and allow globefish to extend the success of Televisa and Esmas from Latin America into the US." " HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=50354 0 http://www.hispanictips.com/2009/01/28/impremedia-to-market-televisas-content-for-mobile-devices-in-the-us-market-under-partnership-with-globefish/ http://www.hispanictips.com/2009/01/28/impremedia-to-market-televisas-content-for-mobile-devices-in-the-us-market-under-partnership-with-globefish/#comments Thu, 29 Jan 2009 02:29:19 +0000 Tomas http://www.hispanictips.com/2009/01/28/impremedia-to-market-televisas-content-for-mobile-devices-in-the-us-market-under-partnership-with-globefish/ "ImpreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, announced today that it will market Televisa’s mobile content to the Hispanic community in the U.S. through a partnership with globefish, an innovative solutions provider in digital and mobile content distribution and advertising.

ADVERTISEMENT
ImpreMedia will now provide popular mobile content to the US Hispanic market from Televisa, the largest media company in the Spanish-speaking world. The mobile offering will include ringtones, wallpapers, music, games and other downloads from Televisa’s highly popular television and music programming and celebrities ranging in cost from $0.99 to $4.99. This content will be marketed and promoted to the U.S. Hispanic market through impreMedia’s award winning publications and new online portal, impre.com (http://www.impre.com) for direct download to the mobile handset.

Approximately 71% of English-speaking Hispanics consume mobile content in the U.S., making them among the most active and engaged mobile-content consumers, according to M:Metrics, citing a general market average of 48%. “It’s our goal to serve the US Hispanic community,” said Arturo Duran, CEO of impreMedia Digital. “Together with Televisa and globefish, we will now be able to bring Latino’s of all ages the best of Hispanic entertainment, directly to their most personal device – the mobile phone.”

ImpreMedia’s newspaper readers and online community will be able to download the content directly to their mobile devices, such as cell phones and PDA’s, via a dedicated short code after browsing handpicked selections showcased in the print publications and the online site. “ImpreMedia is thrilled to be able to offer Televisa’s mobile content through this partnership with globefish.” said Duran. “globefish’s experience in mobile content and services and proactive involvement in our overall mobile strategy will help us to guarantee an excellent customer experience.”

“We are delighted to play such a significant role in aligning two leading media companies in an effort to serve new products and solutions to the growing US Hispanic market, starting with mobile content from Televisa’s high profile catalogue,” said Jennifer Koster, CEO of globefish. “ImpreMedia is the ideal partner to deliver Televisa’s mobile content, its unique relationship with millions of US Hispanics will provide all parties the ability to greatly increase their market reach, and allow globefish to extend the success of Televisa and Esmas from Latin America into the US.”" HispanicTips is Essential Hispanic & Latino News & Information
A Community Enhancer :: Relevant, Comprehensive, Useful & Trusted
My readers say it best: "love it," "addictive,""useful," "great," & "invaluable." - View quotes & testimonials]]> http://js-kit.com/rss/www.hispanictips.com/p=50176 0