News (Noticias) Tagged ‘impremedia’

ImpreMedia, the #1 Hispanic news and information company in the U.S. in online and print, and MySpace, the world’s premier social network, today announced that they will again team up to offer Spanish-language coverage of the Presidential and Vice Presidential Debates. ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation of the debates into Spanish, making the Debates accessible for the first time in Spanish to Spanish-preferred Hispanic voters.

The Spanish-language live coverage is also accessible on MyDebates.org, a new website that hosts interactive tools for viewers to virally engage in the political process, including a personalized issue scorecard, polling, reportable national statistics, and live web streaming. MyDebates is part of a landmark partnership between MySpace and the Commission on Presidential Debates (CPD) for the upcoming Presidential and Vice Presidential Debate series.

ImpreMedia’s online portal, impre.com, will host live feeds of the Debates and provide simultaneous translation into Spanish, making the Debates accessible to Spanish-preferred Hispanic voters. The first Debate between Presidential Candidates Senators Barack Obama (D) and John McCain (R) will stream live nationally tonight at 9:00 pm (EST).

“We are proud to offer this public service to Hispanic voters,” said Arturo Duran, CEO of impreMedia Digital. “Hispanics will play a decisive role in this year’s election, and there is a great desire on the part of the Hispanic community to be informed. Our live translation of the Presidential Debates allows Spanish-preferred voters the opportunity to follow the Debates in the candidates’ own words.”

Registration of Hispanic voters has grown 50% over the past ten years, according to the 2008 Pew Hispanic Survey, with some 18.2 million Hispanic voters now comprising 9% of the overall US electorate. Additionally, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012 (eMarketer, July 2008). ImpreMedia is serving this growing voter population with its Voto Latino 2008 initiative, a robust multi-platform strategy covering the election in print, online and on mobile devices, and focusing on key issues as prioritized by the Hispanic community: election news, events, and voter education (www.votolatino2008.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month.

“MySpace is thrilled to once again team up with impreMedia to serve this influential, growing audience,” said Lee Brenner, Director of MySpace IMPACT. “Providing the Hispanic community with Spanish-language translation of the Presidential Debates in real-time is an important part of MyDebates.org. We want to do everything possible to encourage Hispanic voters to participate in the elections in an informed manner.”

MyDebates.org is part of the IMPACT channel, MySpace’s hub for social and civic engagement, designed to empower MySpace users to make a difference in the world and to allow politicians, non-profits, and civic organizations to connect with MySpace’s global audience. “

Today, the ya es hora, ¡Ve Y Vota! (It’s Time, Go Vote!) campaign, which includes Entravision Communications, impreMedia, Mi Familia Vota Educational Fund, NALEO Educational Fund, National Council of La Raza and Univision Communications Inc., announced its plan to distribute nearly 1 million voter registration cards in communities across the country, making this the largest Latino voter registration effort of its kind in the nation’s history.

Between Friday, September 26th and Sunday, September 29th, impreMedia, the campaign’s print media partner, will insert voter registration cards into the company’s high-circulation Spanish-language newspapers in seven states: Arizona, California, Colorado, Florida, Illinois, New York, and Texas.  In all, about 990,500 voter registration cards will be inserted and distributed across the country.

“Inserting voter registration cards into community newspapers will help us reach the 17 million Latinos eligible to vote this November by making the process more accessible,” said Monica Lozano, Senior Vice President of Newspapers for impreMedia.  “This is a service we are willing to provide to our readers knowing that they trust us to deliver the news and information they need to participate and make informed decisions related to this year’s critical election,” she concluded.

The voter registration card effort is being launched at the same time the campaign’s other media partners, Entravision and Univision Communications, are both aggressively promoting voter registration to their audiences on radio and television.

“During the first phase of the campaign we saw the significant impact that a multi-platform campaign can have in mobilizing the Hispanic community,” said Cesar Conde, Executive Vice President and Chief Strategy Officer for Univision Communications Inc.  “For Univision this effort is part of our more than 40 year legacy of working with organizations such as NALEO, NCLR and the other corporate partners to inform our audiences on the issues of most importance to our viewers. We know that because of Ya Es Hora Hispanics will be a deciding factor in electing the next president of the United States.”

Providing voter registration cards is the latest phase in a multi-faceted strategy being deployed to engage Latinos in the electoral process as part of the ya es hora, ¡Ve y Vota! (It’s Time, Go Vote!) campaign.  The campaign is a non-partisan national voter mobilization effort targeting millions of Latinos in 2008.  The effort seeks to significantly increase Latino voter registration turnout in the 2008 general election through an unprecedented multi-media campaign that encompasses grassroots, print and broadcast outreach.

The new campaign builds on the success of the ya es hora ¡Ciudadanía! campaign of 2007 in which 1.2 million Legal Permanent Residents (LPRs) became U.S. citizens.  The ya es hora, ¡Ve Y Vota! campaign seeks to mobilize these new citizen voters and the Latino community to become full participants in the American political process.

Throughout the fall, there will be continuous election-related promotional activities and information from the campaign’s media partners as well as grassroots efforts with local partner organizations across the country led by Mi Familia Vota Educational Fund and the National Council of La Raza (NCLR). Additionally, voters needing assistance with any aspect of the electoral process will have access to resources from the NALEO Educational Fund that not only provide voters with news and information through the www.veyvota.org website.  The organization has also launched a toll-free 1-888-VE-Y-VOTA bilingual hotline to connect voters with trained volunteers who can help answer questions, from registering to vote, to finding polling place locations, to assistance with Election Day problems and more.

“With its success in helping over 1.2 million legal permanent residents apply for citizenship, the ya es hora campaign is playing an important role in weaving these new citizens into the fabric of American society,” said Arturo Vargas, Executive Director of the NALEO Educational Fund.  “Through our combined efforts again this fall, the ya es hora campaign partners are ensuring that these new citizens and the Latino community will be full participants in the American political process,” he concluded.

About the Ya Es Hora Campaign

The ya es hora campaign is an historic non-partisan campaign that was launched as the Latino community’s action-oriented follow-up to the mobilizations of 2006.  It is the largest and most comprehensive effort to incorporate Latinos as full participants in the American political process.”

-impreMedia, along with its sponsors – including such marketing powerhouses as 1-800-FLOWERS.COM, Albertsons, Bud Light & Clamato Chelada, Infiniti, Mervyns, Royal Caribbean International and Staples – today announced that it has launched a multi-platform campaign to make Hispanic voices heard across the country. The campaign, “Mi Hispanidad,” is based on the concept of user-generated content and includes a custom interactive mini-website on impreMedia’s national portal, impre.com (www.impre.com/hispanidad). In addition to feature editorial pieces on Hispanic community and culture, the site hosts a photo sweepstakes entitled “Recuerdos de mi Tierra,” and is complemented by daily mobile alerts with fun Hispanic facts. Utilizing its multi-platform assets, sweepstakes winners will be awarded prizes and showcased across impreMedia’s 28 online and print properties.

“Honoring Hispanic heritage is something we value at impreMedia as a reflection of our U.S. Hispanic users, whether they’ve been here for generations or are new immigrants coming to this country,” said Arturo Duran, CEO, impreMedia Digital. “impre.com is a destination that unites all of us with relevant news and information by and for our community, and we are proud to celebrate Hispanic Heritage Month in the context of our daily mission.”

As the leading Hispanic News and Information Company in the U.S., impreMedia leverages the power of online, print, mobile, video and other social networking platforms to provide users and advertisers alike with original Spanish-language content. ImpreMedia’s publications are present in 17 top Hispanic markets that represent 65% of the U.S. Hispanic population. In the past twelve months, impreMedia has forged partnerships with The McClatchy Company, MySpace Latino, V-Me Television and The Hearst Corporation, among others.

“Sponsors have joined impreMedia to support their belief in the Hispanic community,” said Liz Sarachek Blacker, SVP Sales, Digital, impreMedia. “impreMedia knows our readers are our most important voice. We, along with our seven sponsors, are proud to celebrate their impact, importance, diversity and beauty by asking them to speak out and share their experience of what it truly means to be Hispanic,” said Ms. Sarachek Blacker.

“Royal Caribbean International is proud to partner with impreMedia during Hispanic Heritage month,” said Rebecca Barba, Manager, Segmented Marketing, Royal Caribbean International. “We understand that multi-generational travel is one of the important factors for the Hispanic family when deciding on a vacation. Our cruises – with innovative amenities such as rock-climbing walls, ice rinks and surfing simulators – provide the perfect opportunity for every member of the family to share a memorable vacation.”

According to eMarketer July 2008, over 23 million Hispanics are on the web with growth projected to be 29 million by 2012. impreMedia realizes the need to have a robust multi-platform strategy in today’s Hispanic media environment and recently launched a Mobile Platform. impreMedia’s online and print publications will be covering the upcoming election through “Voto Latino” with additional content on impre.com (www.impre.com). Over 41% of all U.S. Hispanics use an impreMedia product in the course of a month and that number is projected to grow with the adaptation towards mobile and video online.

“Staples is very proud to partake in impreMedia’s Hispanic Heritage Month celebration,” said Kenneth Brooks, Regional Marketing Champion, Staples. “We share the same values and both companies understand that utilizing multi-marketing platforms is instrumental in reaching the Hispanic consumer,” said Mr. Brooks.

impreMedia’s Hispanic Heritage celebration runs though early November and the winners will be highlighted in all impreMedia publications and websites at the culmination of “Mi Hispanidad” and the “Recuerdos de Mi Tierra” Photo Sweepstakes featured online at www.impre.com/hispanidad. “

The 2008 LMEC-LatinVision Convergence Conference: The Future of Latin Entertainment, Media and Technology Markets will be held on Wednesday, October 15, 2008, 8 a.m. to 6 p.m. at the New York Times Center in New York City.
The one-day event brings together the best minds in the Latin media, entertainment and technology markets to discuss why New York is the center for this industry and its future, how investors can tap into the growth and new opportunities and what the city is doing to help develop talent and strengthen its workforce.
Among the keynote speakers are: Joe Uva, CEO of Univision, Manuel Garcia-Duran, CEO of MioTV, John Patton, CEO of ImpreMedia, Fernando Rodriguez, CEO of Terra Networks and Don Browne, CEO and President of Telemundo. For a complete listing of speakers visit: www.latinvision.com/speakers.pdf
“The LMEC Conference highlights what the administration is doing to make New York the capital of Latin media and entertainment,” said Carlos Manzano, the LMEC’s Executive Director. “By bringing together industry, investors, educational institutions, and government we’re developing an infrastructure that will retain, expand and attract Latin media and entertainment, Hispanic advertising and New Media, increase tourism and make New York a destination to experience the best of Latin culture at our LMEC events, and develop the media and entertainment workforce.”
“It is an honor to partner with the New York Latin Media and Entertainment Commission and to attract such prominent and caliber of speakers to our Conference,” said Carlos Vasallo, LatinVision CEO. “I believe our conference is an opportunity for New York to continue to attract industry and for all attendees to learn first hand how to tap into the fastest growing market in the nation.”
The 2008 Convergence conference seeks to share and enhance a broader knowledge of the industry’s best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented, and elusive target audience. It will also showcase New York City’s efforts to promote and support Latin culture, entertainment and media.
The conference will be presented in the form of thematic panels with questions from the audience and moderated by experts in their respective fields.
Panel discussion topics include:

– Effective best practices to adopt new technologies by Latino media and
entertainment

– Case studies by top media players in the so-called traditional space,
and how their outlets are adapting to the digital space

– Technologies available for delivering information and entertainment
via new channels

– Efforts launched by both the private and public sector to create,
promote and support Latin American arts and culture

– Case studies of new ventures and how they got started through
financing and networking events

– Best practices in training, recruiting and retaining the best talent
in the areas of marketing, advertising, new media, PR and technology

This year’s conference will include a three-hour networking business reception at NASDAQ, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.
Several sponsorship packages are still available. For more information on sponsorships, please contact Carlos Vassallo at 646-519-2452 or via email at: carlos@latinvision.com
For registration and conference information, go to: www.latinvision.com/conference/fees.asp &

Join us October 9th in New York City for this one-of-a-kind event, to be held at the elegant and historic Altman Building. Save $360 by registering here now:

www.portada-online.com/conference/registration.aspx?cid=2

Benefit from listening to more than 30 leaders who will provide how-to advice on:

– Big Box Retail Advertising: The State of the Art
– Breaking through to increased Multicultural Advertising Budgets
– How You should think about Mobile Marketing for Hispanics and Why.
– Case Study: Automotive Advertising in the Hispanic Market
– How to increase the share of Digital and Print Advertising Dollars in Hispanic Advertising Budgets
– Financing, acquiring and selling Hispanic media properties
– Healthcare Advertising: Advice from a large Madison Avenue print buyer

Plus:
Three breakout sessions about:
– Monetizing Offline Content
– The Mobile Opportunity
– Online Video Advertising

Confirmed speakers include:

– Craig Desens, Chief Development Officer, NSA Media
– Tim Hahn, Director of Interactive, Latinworks
– Beth Fidoten, Print Director, Initiative Media
– Marti Frucci, Managing Director, DeSilva&Phillips
– Robert Nolan, Managing Partner Halyard Capital
– John Paton, CEO Impremedia- Daniel Villarroel, Director Multi-Ethnic Marketing, Maybelline & Garnier
– Sacha Xavier, Group Media Director, Avenue A-Razorfish

Make sure that you register and save $360 by taking advantage of the early bird, expiring in two days Thursday July 31. Copy this link into your browser: www.portada-online.com/conference/registration.aspx?cid=2
The conference will conclude with the first-ever Hispanic Digital and Print Media Awards Dinner, sponsored by Batanga. To nominate Candidates in 9 different categories, please go here:
www.portada-online.com/conference/award-nomination.aspx?cid=2

Sponsorship Opportunities:
Portada’s Annual Hispanic Digital and Print Media Conference is a
high-profile brand that is highly respected in the Hispanic and Latin American Advertising, Media and Publishing world. For information on how to align your brand with this conference, please e-mail Annette Fielman at
Annette@portada-online.com or contact her at (631) 470-2253.
The following companies already have signed up as Premium Sponsors of the Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner: Impremedia Digital (Platinum), Starmedia (Gold), MediaSpace Solutions (Silver Sponsor), JumpTV (Bronze), Todobebe (Bronze), Alloy Access (Bronze) and Batanga (Sponsor of the Hispanic Digital and Print Media Awards Dinner).

Media Partners: Ethnic Events, Grupo Entrada, Hispanic Professional Networking Group and Hispanic Trending.

CONTACT: Marcos Baer of Portada, +1-212-685-4441,
marcos@portada-online.com; or Annette Fielman, (631) 470-2253, Annette@portada-online.com, for conference information

Web site:

The 2008 LMEC-LatinVision Convergence Conference: The Future of Latin Entertainment, Media and Technology Markets will be held on Wednesday, October 15, 2008, 8 a.m. to 6 p.m. at the New York Times Center in New York City.

The one-day event brings together the best minds in the Latin media, entertainment and technology markets to discuss why New York is the center for this industry and its future, how investors can tap into the growth and new opportunities and what the city is doing to help develop talent and strengthen its workforce.

Among the keynote speakers are: Joe Uva, CEO of Univision, Manuel Garcia-Durán, CEO of MioTV, John Patton, CEO of ImpreMedia, Fernando Rodriguez, CEO of Terra Networks and Don Browne, CEO and President of Telemundo. For a complete listing of speakers and the conference program visit: www.latinvision.com/conference/Program.pdf

“The LMEC Conference highlights what the administration is doing to make New York the capital of Latin media and entertainment,” said Carlos Manzano, the LMEC’s Executive Director. “By bringing together industry, investors, educational institutions, and government we’re developing an infrastructure that will retain, expand and attract Latin media and entertainment, Hispanic advertising and New Media, increase tourism and make New York a destination to experience the best of Latin culture at our LMEC events, and develop the media and entertainment workforce.”

“It is an honor to partner with the New York Latin Media and Entertainment Commission and to attract such prominent and caliber of speakers to our Conference,” said Carlos Vassallo, LatinVision CEO. “I believe our conference is an opportunity for New York to continue to attract industry and for all attendees to learn first hand how to tap into the fastest growing market in the nation.”

The 2008 Convergence conference seeks to share and enhance a broader knowledge of the industry’s best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented, and elusive target audience. It will also showcase New York City’s efforts to promote and support Latin culture, entertainment and media.

The conference will be presented in the form of thematic panels with questions from the audience and moderated by experts in their respective fields.

Panel discussion topics include:

* Effective best practices to adopt new technologies by Latino media and entertainment
* Case studies by top media players in the so-called traditional space, and how their outlets are adapting to the digital space
* Technologies available for delivering information and entertainment via new channels
* Efforts launched by both the private and public sector to create, promote and support Latin American arts and culture
* Case studies of new ventures and how they got started through financing and networking events
* Best practices in training, recruiting and retaining the best talent in the areas of marketing, advertising, new media, PR and technology

This year’s conference will include a three-hour networking business reception at NASDAQ, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.

Several sponsorship packages are still available. For more information on sponsorships, please contact Carlos Vassallo at 646-519-2452 or via email at: carlos@latinvision.com

For registration and conference information, go to: www.latinvision.com/conference/fees.asp & www.latinvision.com/conference

ABOUT LATINVISION

LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. “*

ImpreMedia, the No. 1 Hispanic news and information company in the United States in online and print, is using IP technology from Avaya Inc. to improve contact center and customer service operations at its offices in Los Angeles, where it publishes La Opinión; in New York City, where it publishes El Diario La Prensa; and in Chicago, where it publishes La Raza. Avaya is a leading global provider of business communications applications, systems and services.

The company wanted an affordable, Internet Protocol (IP) communication system with call center capabilities whose operations they could easily monitor and manage. ImpreMedia chose Avaya IP Office, Avaya’s flagship voice and data communications system for small and medium businesses. According to Bob Mason, chief technology officer, ImpreMedia, IP Office gives his company a better handle on its call center productivity in offices located in three different markets across the country. With IP Office, ImpreMedia is also able to quickly, easily and economically provide its employees in additional, smaller and remote offices with the communications tools they need to do their jobs.

In Los Angeles, employees at La Opinion use a mix of Avaya digital and IP phones. Forty call center agents at the main call center office downtown, or in a small office in the suburbs, handle customers’ orders and solicit new business for classified advertisements.

“Our ad agents work together as if they’re in one place, and our managers can remotely monitor call traffic on agents’ PCs and allocate work to agents who aren’t so busy. We now have a better perspective on our operations, and our customer calls are answered faster and more efficiently,” Mason said. “Plus, our managers, who actually administer three call centers — classified ads, accounting and IT — can monitor all of the centers real-time and proactively reallocate resources to address calling patterns.” The Los Angeles contact center uses Avaya call recording software to keep a record of its calls. Third-party software from Computer Instruments, a member of Avaya’s DeveloperConnection program, automatically calls prospective customers for ads and then connects the calls to available agents, who then manage the calls.

ImpreMedia also wanted key employees in Los Angeles — such as those responsible for customer service or sales — to be productive while mobile. Now, employees with Avaya IP phones can have their incoming calls ring simultaneously on any other phone, including their mobile phones. Employees can now answer calls on the mobile phone, and once they return to their office can continue the conversation on their IP Office phone, accessing all of the system’s features, such as hold, conference, transfer, speed dial and other features. “These employees can also send their voice messages to their PCs or PDAs, where they read and respond to the message, even if they’re out of the office or on the road, which minimizes lost calls and improves our customer service,” Mason said.

ImpreMedia recently also chose IP Office for its El Diario office in the borough of Brooklyn, N.Y. “We were relocating to a new office, and it just made sense to choose IP, since it’s saving us money and helping us better serve our clients, and even greater sense to standardize on IP Office,” Mason said. “Soon, we plan to network our Los Angeles, Chicago and New York offices, and have four-digit dialing across these locations, so employees can contact each other faster. We also expect to save money on long-distance calls, especially on the huge volume of calls between our two largest newspapers in California and New York.”

ImpreMedia also plans to use IP Office’s contact center for its Brooklyn office, where one person currently takes calls from customers and routes the call to the appropriate person. “We know we’ll see a huge up tick in productivity and customer satisfaction,” Mason said. He also plans to save more money by routing calls from Los Angeles to its East coast tabloid, Hoy Nuevo York, through its El Diario office in Brooklyn. “Then, instead of a long distance call, the IP Office in Los Angeles will call our IP Office in Brooklyn, which will call our Hoy office — and we’ll pay for a local call, instead of a long distance call,” he said. “Clearly, IP Office is an important element in our plan to reduce our costs and increase our productivity and customer service.”

El Diario’s team of executives at the publication’s new, corporate headquarters in Manhattan has Avaya IP VPN phones that link them to the IP Office at El Diario in Brooklyn. “Some executives have offices in both Brooklyn and Manhattan,” Mason said. “With the Avaya IP phones, these managers can log into their phone at either location and get the same secure, reliable access anywhere.” A handful of employees who also need to work remotely have the Avaya IP VPN phone at home. The phones connect to IP Office lines and trunks and provide employees all the capabilities they have at their main office. A VPN gateway is not needed at the remote location (only at the main office), which saves the cost and headache of adding more hardware.

ImpreMedia used its Chicago office as the company’s test site for IP. In the La Raza office, which migrated to IP Office two years ago, five agents in the classified department use the built-in contact center application of IP Office to answer and make calls to clients. With IP Office, the agents can capture customer information in a group mailbox, and callers can leave messages via phone or a Web-browser interface. Callers can also ask to speak to a live agent or request a callback. These requests pop up on agents’ PC screen immediately, which improves customer service.

ImpreMedia’s IT staff, which is based in Los Angeles, will soon administer all three IP Office systems across the country, easily performing changes such as re-allocating extensions or changing greetings that customers hear when they call the newspapers.

ImpreMedia’s IP Office was configured by Converged Communication Systems, a certified member of Avaya’s BusinessPartner program and an Avaya “SMB Expert” reseller. Converged Communication Systems’ technical experts recently achieved Avaya Certified Expert (ACE) certification, which is the highest certification for Avaya resellers. Avaya certification validates the knowledge and skills associated with Avaya products and their underlying technologies, which enable professionals to effectively sell, design and implement powerful converged communication solutions.”*

Business Wire today announced the launch of LatinoWire, a multi-channel platform, designed to reach the fast-growing and influential Hispanic market, anchored by an exclusive distribution relationship with impreMedia, the No. 1 Hispanic news and information company in the United States in online and print.

LatinoWire’s comprehensive reach includes more than 1,200 Hispanic print and broadcast media nationwide. The backbone of the LatinoWire network is its unique access to the powerful and prestigious impreMedia Digital platform, the most dynamic vehicle available to reach the vibrant Hispanic community.

Business Wire’s Hispanic content and multimedia assets– in Spanish and English– will be displayed on impre.com (www.impre.com), a web portal that includes a digital network of impreMedia’s daily, weekly and monthly publications. The impre.com network of websites attracts approximately two million unique monthly visitors, generating 7.2 million monthly page views. Impre.com consistently ranks among the top Spanish-language news networks visited by U.S. Hispanic Internet users. LatinoWire can be accessed online at www.impre.com/latinowire.

ImpreMedia is the nation’s largest Hispanic publisher, in online and print, with print publications in seven of the top 10 Hispanic markets, reaching 17 markets in total, three of the nation’s top 10 Hispanic DMAs and representing 65% of the U.S. Hispanic population. Its high-profile portfolio of media properties includes: El Diario La Prensa (the #1 Hispanic daily in New York, and the nation’s fastest-growing newspaper); El Mensajero (#1 Spanish-language newspaper in San Francisco); Hoy Nueva York; La Opinion (the nation’s #1 Spanish-language daily newspaper, based in Los Angeles); La Prensa (Central Florida’s leading Spanish-language newspaper); La Raza (Chicago’s #1 Spanish-language newspaper); Rumbo (Texas’ No. 1 Spanish-language newspaper network with newspapers in Houston, San Antonio, and the Rio Grande Valley ; and Vista magazine (the United States’ most read, dual-language, general interest magazine among Hispanics).

“ImpreMedia has quickly established itself as the nation’s premier Hispanic multimedia company, providing unparalleled access to a highly desirable demographic audience,” noted Cathy Baron Tamraz, Business Wire’s president and CEO. “We are extremely proud to be affiliated with the dominant leader in a market destined to grow in importance.”

“We are extremely pleased to partner with Business Wire and to bring Business Wire’s LatinoWire content to our online readers on an exclusive basis,” said Arturo Duran, CEO of impreMedia Digital. “Through our unique partnership, impre.com users will have the ability to receive news directly from the companies making announcements, all with one convenient click. We believe that this is a significant benefit for those who come to impre.com for the latest in business and financial news affecting the Hispanic community.””*

“Leading up to Olympics, we’ll have a series on the Olympic games themselves, looking at the world records for the major sports and explaining the history of the games,” says Impremedia’s Monica Lozano, SVP editorial & publisher of La Opinion.”*

The Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner will be held in New York City on October 9, 2008.

Organized by Portada (www.portada-online.com/conference/main.aspx?cid=2) — a major trade publication (online and in print) and resource to Hispanic and Latin American media, publishing and advertising professionals-the event will feature highly-focused panels and presentations by the best minds in Hispanic and Latin American media and advertising.

The one day event will have several sessions and panels focused on growing the Hispanic and Latin American digital and print media industries. Particular topics like Private Equity and M&A in Hispanic Media, Latin American Media Buying, and Hispanic Online Video Advertising will be discussed in breakout sessions next to the main hall of the Altman Building, located on West 18th Street in the heart of Manhattan.

An impressive array of speakers has already been confirmed, including:

Greg Anthony, SVP Multicultural Sales, Alloy Access

Craig Desens, Chief Development Officer, NSA Media and President of Home Depot account

Beth Fidoten, Print Director, Initiative Media

Tim Hahn, Director of Interactive, LatinWorks

Rick Marroquin, Chief Marketing Officer, Batanga

John Paton, CEO, Impremedia

Nada Usina, President, JumpTV

The conference will conclude by recognizing industry pioneers, innovators and their campaigns through Portada’s Hispanics Digital and Print Media Awards.

Secure your ticket today and Save more than $350 (www.portada-online.com/conference/registration.aspx?cid=2) with the early bird discount, putting this link in your browser: www.portada-online.com/conference/registration.aspx?cid=2

The following companies already have signed up as Premium Sponsors of the Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner: Impremedia Digital (Platinum), Batanga (Sponsor of the Hispanic Digital and Print Media Awards Dinner), MediaSpace Solutions (Silver Sponsor), JumpTV (Bronze), Todobebe (Bronze), Alloy Access (Bronze).

Sponsorship Opportunities:

Portada’s Annual Hispanic Digital and Print Media Conference is a high-profile brand that is highly respected in the Hispanic and Latin American Advertising and Publishing world. For information on how to align your brand with this high-profile conference, please e-mail Annette Fielman at Annette@portada-online.com or contact her at (631) 470-2253.”*

nivision Communications Inc., the nation’s leading Spanish-language media company, and the “Ya es Hora” (It’s Time) national partners, announced the expansion of this award-winning civic engagement campaign through new local efforts in partnership with mayors in the top Hispanic cities to register and mobilize voters. Mayors partnering in this effort include New York Mayor Michael R. Bloomberg, Miami Mayor Manny Diaz, Dallas Mayor Tom Leppert, San Francisco Mayor Gavin Newsom, Los Angeles Mayor Antonio Villaraigosa and Houston Mayor Bill White.

As part of the partnership, the mayors will participate in public service announcements (PSAs) to run on Univision, Univision Radio and Univision.com (Keyword: Ya es Hora), which will support local grassroots activities taking place in their communities. In addition, Univision will also launch new PSAs focused on informing its audiences about absentee voting.

“The fact that today we are able to engage the mayors of cities with large Hispanic populations in this effort means that we will be able to further enhance our reach and mobilize our community,” said Cesar Conde, executive vice president and chief strategy officer, Univision Communications Inc. “Hispanics will be instrumental in electing the next president of the United States and we are committed to doing our part to empower this important constituency.”

”Our ability to ensure our constituents are informed and able to participate in local, state and national elections is critical,” said Mayor Diaz. ”One of our priorities at the U.S. Conference of Mayors is promoting civic engagement which makes the partnership between the mayors of these Hispanic cities, Univision and the ‘Ya es Hora’ partnership crucial to our efforts.”

“We have seen unprecedented engagement by Hispanics in the primaries because of the ‘Ya es Hora’ campaign,” said Arturo Vargas, executive director of the NALEO Educational Fund, a national “Ya es Hora” partner. “This speaks to the power of ongoing outreach and information efforts. Most importantly, it once again highlights the commitment of Hispanics across the country to become active, and have a voice, in their communities.”

“In the last few months we have had thousands of Hispanics become naturalized citizens in the Los Angeles area because of the ‘Ya Es Hora’ campaign,” said Mayor Villaraigosa. “By helping these new citizens, as well as any other eligible voters to register to vote, we will increase participation at the polls and enhance civic participation, which is vital in a thriving democracy.”

“Latinos comprise a powerful and growing segment of voters in America,” said San Francisco Mayor Gavin Newsom. “In this day and age, candidates for the most powerful offices in the country know that to win, they must appeal to Latinos. Thanks to the great work of Univision and NALEO on the ‘Ya es Hora’ campaign, I expect Latinos to flood the polls this November and play a major role in deciding who becomes the next President of the United States.”

The Peabody award-winning “Ya es Hora” initiative is a national civic engagement campaign developed to inform, educate and motivate Hispanics to participate in the American political dialogue by leveraging the power of a coalition of the nation’s largest and most established Hispanic organizations and the country’s largest Spanish-language media companies. Since January 2007, the campaign has mobilized close to 1.4 million eligible immigrants to apply for citizenship, secured more than 400 local community based organizations as partners, generated more than 40,000 calls to the 888-Ve-Y-Vota toll free number, driven more than 94,000 unique visits to www.yaeshora.info, distributed more than 110,000 brochures and conducted more than 200 citizenship workshops. Univision, the NALEO Educational Fund, the Service Employees International Union (SEIU), National Council of La Raza, ImpreMedia, Entravision Communications, Mi Familia Vota Educational Fund and more than 400 organizations are partners in this effort.

About the NALEO Educational Fund:

The NALEO Educational Fund is the leading nonprofit organization that facilitates the full participation of Latinos in the American political process, from citizenship to public service.

About Univision Communications Inc.:

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contacts

Univision Communications Inc., New York
Mónica Talán, 212-455-5331 or 917-331-9327
marketingcomm@univision.net

“*

-ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today that it has joined forces with 4INFO, the leader in text messaging services, to bring free mobile services to U.S. Hispanics. Through their mobile phones, impreMedia readers can now receive free alerts in Spanish about Entertainment, Sports, and Politics wherever they are. The mobile services combine impreMedia’s exclusive content and market reach into the Hispanic demographic with 4INFO’s expertise at delivering highly targeted advertising through its SMS ad network.

The mobile alerts will be offered by all of impreMedia’s publications and by its new internet portal, www.impre.com.

“ImpreMedia can now engage consumers anywhere and anytime via their mobile phone,” said Arturo Duran, CEO of impreMedia Digital. “The introduction of mobile brings a new level of interactivity to our print and online product mix; the potential of today’s devices to deliver compelling products and services to subscribers is enormous.” U.S. Hispanics also represent an excellent opportunity for advertisers to reach a new segment of the “mobile consumer”. A recent survey by the Mobile Marketing Association reveals that the 26 million U.S. Hispanic cell phone owners use their phones more frequently, and use more features of their phones, than their general market counterparts. Another recent industry study by Experian Simmon Research released in 2007 reported that nearly 70 percent of Hispanics in the U.S., regardless of age, use text messaging regularly.

“As a leader in SMS services and advertising, we’ve learned that delivering high quality content is paramount to both engaging the consumer and in creating a valuable marketing and branding platform for advertisers,” said Ted Burns, VP of Product for 4INFO. Advertisers can now micro target Hispanics through the most personal medium, the mobile device. “We’re proud to partner with impreMedia because their number one position in the market further underscores a commitment to delivering premium quality information and entertainment to their audiences.” The leading text messaging (SMS) advertising network 4INFO provides ad supported text message information services free to consumers. With over 7 million 4INFO users now receiving regular text alerts such as news headlines, sports scores, weather forecasts and horoscopes, consumer demand for information delivered real-time by text message has been significant and continues to grow.

To sign up to receive these free alerts readers can use their mobile phones to send a text message to 44636 with the keyword DEPORTES, VOTO or ENTRE; or by entering their mobile number into an online form at www.impre.com/alertas/. Subscribers will receive from one to three daily alerts with the latest headlines per topic, in Spanish. “*

On Tuesday, June 10, the U.S. Treasury Department will host a roundtable discussion on how to improve financial education for the Hispanic community. U.S. Treasurer, Anna Escobedo Cabral, and Deputy Assistant Secretary for Financial Education, Dan Iannicola, Jr., are co-chairing this important meeting to discuss best practices to provide financial education to Hispanic Americans. As part of impreMedia’s ongoing commitment to the Hispanic community, the full day’s activities will be broadcast on the company’s newly launched portal, impre.com (www.impre.com).

“At impreMedia Digital, our mission is to provide the Hispanic community with the most up-to-date and relevant information to help empower U.S. Hispanics in all aspects of their lives and particularly in the financial areas. We are proud to partner with Julie Stav to broadcast this important roundtable,” said Arturo Duran, CEO, impreMedia Digital. “We are especially pleased to have the Hispanic community’s most recognized financial expert, representing the voice of the Hispanic community on the Hill. In today’s challenging economy, it’s more important than ever that we provide our readers with information that will help them achieve the great American dream of financial independence.”

The roundtable is the fourth in a series of discussions being held as part of the Financial Literacy and Education Commission’s implementation of the National Strategy for Financial Literacy. Among the top featured speakers are Anna Escobedo Cabral, Treasurer of the United States, U.S. Department of the Treasury, Dan Iannicola, Jr., Deputy Assistant Secretary for Financial Education, U.S. Department of the Treasury, and Julie Stav, Financial Expert and Authority on Financial Matters Pertaining to the Hispanic Community.

“I am proud to have the opportunity to voice the needs and concerns of the Hispanic community among such a distinguished audience,” said Julie Stav. “And I commend impre.com for believing in the importance of supporting financial literacy by broadcasting this significant and timely roundtable. Knowledge is power and our people should know what government and other institutions are doing for Hispanics.”

The Financial Literacy and Education Commission (Commission) was established under Title V of the Fair and Accurate Credit Transactions (FACT) Act of 2003 to improve financial literacy and education of persons in the United States. The Commission is chaired by the Secretary of the Treasury and is composed of 19 other Federal agencies.

The principal duties of the Commission include encouraging government and private sector efforts to promote financial literacy; coordinating financial education efforts of the Federal government; identification and promotion of best practices; development of a national strategy to promote financial literacy; establishment of a website to serve as a clearinghouse and provide information about financial education programs and grants; and establishment of a toll-free hotline available to provide information about issues of financial literacy and education.

“Recent immigrants to the United States are often less likely than native-born Americans to be connected to mainstream financial services such as checking, savings, and stock ownership,” said Dan Iannicola, Jr., Deputy Assistant Secretary for Financial Education. “We see the pattern in the Hispanic community, where a targeted approach to better deliver financial education is needed.”

Key Discussion Topics Will Include (please refer to complete agenda for complete schedule of events):

* Assessing Where We Stand: An Overview of Financial Education in the Hispanic Community
* Delivering the Message: Effective Ways to Communicate Financial Literacy Topics in the Hispanic Community
* Learning from Experience: Using Teachable Moments to Promote Financial Education
* Building Wealth: Strategies to Improve Quality of Life through the Financial System
* Updates from Federal Agencies

To view the live broadcast of the Financial Literacy Roundtable, please go to: www.impre.com/juliestav.

For more information about the Financial Literacy Commission, visit www.mymoney.gov.”*

Rayo and impreMedia have agreed to join forces to promote one of the most-talked about memoirs of the year, the much anticipated Oscar De La Hoya penned autobiography, Un Sueño Americano (on-sale June 10th). “*

ImpreMedia today announced that Chairman & CEO John Paton is a finalist for The Metro New York Ernst & Young Entrepreneur Of The Year® 2008 Awards. According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate extraordinary success in the areas of innovation, financial performance and personal commitment to their businesses and communities. Mr. Paton was selected as a finalist from over 40 nominations by a panel of independent judges. Award winners will be announced at a special gala event on Thursday, June 26th, 2008 at The Marriott Marquis, Times Square, New York.

“I am honored to be recognized by such a prestigious program. This is a wonderful recognition of the impreMedia team and our collective achievements. It has already been an extraordinary year for impreMedia as we have launched our multi-media web destination, impre.com, and established value-added partnerships with MySpace, VMe and Zag. We have documented the impact of the burgeoning Hispanic vote in the upcoming Presidential elections with our national Voto Latino 08 multi-media initiative and we are also proud that El Diario La Prensa was ranked #1 in net daily paid circulation growth among the largest daily newspapers in the U.S. We continually strive to provide the Hispanic demographic with high quality news and information and we look forward to exciting developments in the future,” said Mr. Paton.

“John Paton is a consummate leader and accomplished business executive. He has identified a hugely important need to better communicate with the U.S. Hispanic population, has organized a talented and unified team across the nation, and has creatively expanded impreMedia’s journalistic efforts across both print and digital platforms to build the largest Spanish-language media company in the country. Bowne recognizes and admires John’s entrepreneurial prowess and is delighted that he is a finalist in the Metro New York Ernst & Young Entrepreneur Of The Year program,” said William P. Lee, Eastern Region President of Bowne & Co., Inc., who served as a nominator for Mr. Paton.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 22nd anniversary this year. The program has expanded to recognize business leaders in over 135 cities in 50 countries throughout the world.

Regional award winners are eligible for consideration for The Ernst & Young Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 15, 2008. The awards are the concluding portion of Ernst & Young’s Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

“*

ImpreMedia’s New York City Spanish-language daily El Diario La Prensa surged 7.6% in weekday circulation, according to the Audit Bureau of Circulations (ABC) FAS-FAX released Monday.

El Diario reported weekday sales of 53,856 copies, up from 50,047 a year ago.”*

The National Association of Hispanic Publications today announced that last week’s 23rd Annual Conference & Business Exposition held in Atlanta, Georgia was a major success delivering attendees and exhibitors a focused event that provided concrete lessons learned and best practices for Hispanic newspapers and information publishers, editors, journalists and media professionals. Now in its twenty-third year, the event produced strong attendance, attracting leading industry professionals from around the world.

The Conference, co-chaired by Judith Martinez-Sadri, Co-founder and Editor of Atlanta Latino Newspaper, and Lino Dominguez, former publisher of Mundo Hispanico featured many great forums for sharing and learning about the latest newspaper and information technologies, marketing strategies and web publishing concepts. Highlights of the event included the Publisher’s Best Practices Roundtable, a case study and analysis of industry innovation featuring Lupita Colmenero, publisher of El Hispano News Dallas; Hernan Guaracao, publisher of Al Dia Philadelphia; and Adan Guerrero of La Frontera McAllen, discussing the future of Hispanic news media, content strategies and technology; The Immigration Day Luncheon sponsored by Cox Newspaper and moderated by Anibal Torres, publisher of Mundo Hispanico in Atlanta; “Hispanic Print in a Digital World” a strategic briefing by Alicia Morga, Founder & CEO of Consorte Media; and “The New World of Hispanic Print: Thinking for Business Success” by Monica Lozano, publisher of La Opinion and senior vice president ImpreMedia LLC which explored the keys to success for professionals and leaders in the Hispanic media business.

“NAHP helps me keep my focus. With the many downward trends in the general newspaper market, it is easy to lose sight of the fact that the Hispanic newspaper market is different. We are growing in readership and circulation,” said Fanny Miller, of El Latino Newspaper in San Diego. Robert Bard, publisher of LatinaStyle Magazine, thought the Publisher’s Best Practices Roundtable was best. “The presenters were very knowledgeable and did a great job of sparking ideas. Also, it was great to network with other participants and see what they were doing in the way of marketing and new products,” he said.

The conference featured numerous networking events, including a welcome reception hosted by Atlanta Latino Newspaper and sponsored by Chivas at the historic Fox Theatre, a special evening at the New World of Coca-Cola Museum at Pemberton Place sponsored by the Coca-Cola Company, the 23rd Annual Gala Reception sponsored by Miller Brewing Company, and the Gala Dinner sponsored by Wal-Mart Stores, Inc. The closing Fiesta was sponsored by Anheuser Busch. Education session sponsors included the U.S. Army, Univision, General Motors, Georgia Hispanic Chamber of Commerce, and Cox Newspapers. Continental Airlines served as the official airline of the 23rd Annual NAHP Conference and Business Exposition.

“This year’s conference was outstanding. Our presenters offered dozens of new, innovative ideas and this year’s exhibitors showcased truly great products and services,” said NAHP National President Clara Padilla Andrews, who is also publisher of El Hispanic News in Portland, Oregon. She added “The 24th Annual Conference planning committee will be led by Jose Luis B. Garza of El Periodico USA of McAllen, Texas and we are now looking for speakers for the 2009 event.” Speaker recommendations or proposals may be sent via e-mail to memberservices@nahp.org

“We recognize that Hispanic newspaper and information publishers have their own unique set of marketing challenges and content requirements,” said Martinez-Sadri. “With that in mind, we built this year’s event to provide newspapers and their publishers with solid, hard-hitting discussions, roundtables and networking sessions around real-world best practices.”

The association honored Jose Zepeda, publisher of El Aviso Newspaper of Huntington Beach, California, by selecting him for the prestigious NAHP Lifetime Achievement Award. NAHP also recognized Eddie Escobedo, founder and publisher of El Mundo Nevada with a Presidential Award and Wal-Mart Stores was named Corporation of the Year in recognition of their longstanding support of Hispanic media and the communities they serve. The NAHP Presidential Award honorees are recognized for their outstanding service to the Hispanic and Spanish-Language publishing industry and to the association. Zepeda had served on the association’s board of directors and been an active contributor to many of the association’s initiatives and events.

Two NAHP member firms received the 2008 NAHP Technology Award sponsored by The Home Depot and the Miller Brewing Company. The award comes as a grant and provides $5,000 in funding for the acquisition of publishing and advertising sales technology. The 2008 Miller Brewing Company Technology Award went to Luis Eduardo Baron, publisher of the weekly newspaper 7 Dias, of Tampa, Florida. The Home Depot Technology Award went to Martha Gonzalez, publisher of the weekly newspaper La Prensa de Chicago, Chicago, Illinois.

NAHP also elected new Regional Directors including Filiberto Fernandez of Casa Y Hogar, Larchmont, New York for Region 1; Adan Guerrero of La Frontera, McAllen, Texas, for Region 4; and Fanny Miller of El Latino in San Diego, California for Region 7. They join re-elected Regional Directors Judith Martinez-Sadri, Atlanta Latino Newspaper, Atlanta, Georgia for Region 2; Dolores Sanchez of El Central Newspaper, Detroit, Michigan for Region 3; Fernando Aceves of Viva Spanish Newspaper, Toppenish, Washington for Region 5; and Jaime Larios of El Observador in San Jose, California for Region 6. “*

The National Association of Hispanic Publications (NAHP) has concluded its 23rd annual convention. The association gathers Hispanic publications from across the country with a combined weekly circulation of more than ten million copies.

As it is always the case, the convention ended with the Jose Marti awards, which are given to publications in a variety of categories based on their work throughout the year.

This year TV Net Productions received nine awards for both La Guía del Golfo and 7DÍAS thus becoming the second most awarded company in the competition. The publication with the most awards was ImpreMedia (who publishes La Opinion, Diario La Prensa, El Mensajero, Rumbo, and La Prensa de Orlando), the biggest Hispanic newspaper chain in the nation, with thirty awards.

7DÍAS obtained three Gold Jose Marti awards, two in the silver category, and two in the bronze category. The publication was also nominated the third best Hispanic weekly newspaper in the nation.

La Guía garnered the prestigious Best Editorial Column gold award and the bronze award for Best Magazine Design.

Cox Newspapers with its publications Mundo Hispanico, Ahora Si and the yellow pages of Atlanta received nine awards. El Tiempo Latino (owned by the Washington Post) received nine awards as well.

For the second time 7DÍAS was recognized as the most highly awarded Hispanic newspaper in the state of Florida. “This is the work of our entire team and our promise is to continue to recognize the support of our readers. I believe that responsibility, quality, and commitment has made us what we are today. We are the voice of our community,” commented Luis Baron, publisher of 7DÍAS.

7DÍAS was also honored with the Technology award granted by the NAHP and sponsored by Miller Brewing Company. The award consists of a $5,000 grant aimed at improving the technological advancement of the publication.

TV Net is 100% Hispanic owned and founded and has been serving the community for eight years. Since 2002, the company has received 15 first places at the NAHP awards and countless other recognitions throughout the community and the country.”*

“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. The challenge we faced almost ten years ago when I was general manager at el diario/La Prensa of monetizing a newspaper website is really not that different today but the urgency to put something online remains the same. Moreso, if the continued rehashing of newspaper content online (with a sprinkling of video streaming thrown in) is any indication of what the industry has to offer, then Hispanic publishers are still very far from figuring out how to best use their presence on the web.

This was made clear with the recent introduction of Impremedia’s Impre.com. By combining all of their content under one online umbrella and giving it a name that really brings no immediate meaning to mind one has to wonder if the Hispanic print industry is truly that confused or if perhaps Impremedia just happens to know something we don’t. Is bigger in this case better? Only time will tell. But I doubt it.”*

*From: http://www.hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

ImpreMedia, the No.1 Hispanic news and information company in the United States in Online and Print, announced today the launch of impre.com (www.impre.com) — a new online network of websites targeting the U.S. Hispanic community. The impre.com network features a multi-media portal delivering the best in news, entertainment, sports and much more. The new portal brings together the totally redesigned websites of impreMedia’s daily, weekly and monthly publications. ImpreMedia’s websites currently reach more than two million unique users per month.

“impre.com will be the premier online destination for, by and about U.S. Hispanics,” said Arturo Duran, CEO of impreMedia Digital. “We’ve invested in the Hispanic community because we believe that it’s the future; as the 44 million U.S. Hispanics go online, impreMedia will be there to serve them with impre.com’s in-depth and rich multi-media content, while advertisers will benefit from the network’s broad reach across the Hispanic market. impre.com’s original and relevant content reflects the lifestyle and views of the Hispanic community and engages users with tools that allow them to participate in shaping the Latino perspective.”

A unique, cross-network navigation will allow users to move seamlessly between the impre.com portal and all of the impreMedia publication websites in the network. In addition to news, sports and entertainment, users will find new channels devoted to lifestyle, education and finance, plus many new features, such as sweepstakes, video, photo galleries, events, user comments and blogs. Specialty channels such as autos and classifieds will offer Hispanic consumers services and information, while the all new, bilingual sites of Vista and La Vibra are ideal for reaching female and young Hispanics.