http://www.hispanictips.com Hispanic & Latino News Redefined - Empowering & Engaging Thu, 16 Feb 2012 14:13:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.hispanictips.com/2012/01/05/video-jorge-and-alexa-narvaez-in-2nd-hyundai-commercial-singing-%e2%80%9chome%e2%80%9d/ http://www.hispanictips.com/2012/01/05/video-jorge-and-alexa-narvaez-in-2nd-hyundai-commercial-singing-%e2%80%9chome%e2%80%9d/#comments Thu, 05 Jan 2012 17:39:27 +0000 Tomas http://www.hispanictips.com/?p=166028 HispanicTips :: Hispanic & Latino Redefined. Empower Yourself!]]> http://www.hispanictips.com/2012/01/05/video-jorge-and-alexa-narvaez-in-2nd-hyundai-commercial-singing-%e2%80%9chome%e2%80%9d/feed/ 0 http://www.hispanictips.com/2008/07/28/fountain-valley-based-hyundai-motor-america-inc-recently-launched-a-hispanic-advertising-campaign-it%e2%80%99s-one-of-the-automaker%e2%80%99s-first-under-patricia-romero-who-came-on-board-as-natio/ http://www.hispanictips.com/2008/07/28/fountain-valley-based-hyundai-motor-america-inc-recently-launched-a-hispanic-advertising-campaign-it%e2%80%99s-one-of-the-automaker%e2%80%99s-first-under-patricia-romero-who-came-on-board-as-natio/#comments Mon, 28 Jul 2008 12:35:23 +0000 Tomas http://www.hispanictips.com/2008/07/28/fountain-valley-based-hyundai-motor-america-inc-recently-launched-a-hispanic-advertising-campaign-it%e2%80%99s-one-of-the-automaker%e2%80%99s-first-under-patricia-romero-who-came-on-board-as-natio/ Blogante News from HispanicTips.com - The Most Relevant Hispanic y Latino News :: Trusted, Comprehensive & Useful]]> http://www.hispanictips.com/2008/07/28/fountain-valley-based-hyundai-motor-america-inc-recently-launched-a-hispanic-advertising-campaign-it%e2%80%99s-one-of-the-automaker%e2%80%99s-first-under-patricia-romero-who-came-on-board-as-natio/feed/ 0 http://www.hispanictips.com/2008/03/11/consorte-media-alicia-morga-speak-multicultural-media-expo/ http://www.hispanictips.com/2008/03/11/consorte-media-alicia-morga-speak-multicultural-media-expo/#comments Tue, 11 Mar 2008 14:55:10 +0000 Tomas http://www.hispanictips.com/2008/03/11/consorte-media-alicia-morga-speak-multicultural-media-expo/ "Consorte Media, the leading provider of online marketing solutions targeting the Hispanic market, today announced that Consorte CEO Alicia Morga will speak at the upcoming MultiCultural Media Expo, the nation's largest multicultural marketing event to be held at the Los Angeles Convention Center March 11-12, 2008.

Morga will speak on a panel entitled "Dynamic Media Landscape - Clients and Media Respond to Demand for Digital", which will take place on March 11 from 3:50 to 5:00 pm. The highly informative panel will also include the following panelists: Benjamin Chen, Chairman and CTO, Mochila; Jose Villa, Founder & President, Sensis Agency; Don Moore, Google; and Jose Marquez, Director, Mun2 Digital.

The third-annual 2008 MultiCultural Media Expo will welcome hundreds of multicultural marketing experts and cover a wide range of subjects relating to multicultural media and marketing. Agenda topics include: allocating multicultural marketing budgets; emerging research; mobile marketing; sports marketing; family-friendly content and brands; radio as a vehicle to reach multicultural audiences; digital media; social networks; and separate 101 sessions on multicultural marketing.

The Expo also will include an exhibit floor featuring companies and solutions that address multicultural marketing needs. This year's confirmed speakers, exhibitors, partners and sponsors include multicultural specialists from Admixture, AEG, Arbitron, Briabe Media, Captura Group, Cheskin, Chinese Biz News, Clear Channel Katz Advantage, Comcast, Community Connect, Conexion 360, Consorte Media, cruz/kravetz: IDEAS, E. Morris Communications, Ethnic Print Media Group, ethos ege, FedEx, Google, Gospel Music Channel, Grapevine Star Entertainment, Hispanic Trending, Hot Studio, Hyundai Motors, Latin3, Latino Print Network, Latin Vison, Los Kitos, Luminacion, MakeItFlashy.com, Mun2, NAMIC, New American Dimensions, Plural & Partners, PR Newswire, Radio Wave Marketing, RC Fontis, Schramm Sports & Entertainment, Sensis Agency, Sí TV, Terra, Tierra Natal, Tyloon, Vibes Media and Wal-Mart." HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/03/11/consorte-media-alicia-morga-speak-multicultural-media-expo/feed/ 0 http://www.hispanictips.com/2008/03/06/mexican-workers-speak-labor-abuses-nafta-this-thursday-philadelphia/ http://www.hispanictips.com/2008/03/06/mexican-workers-speak-labor-abuses-nafta-this-thursday-philadelphia/#comments Thu, 06 Mar 2008 19:41:50 +0000 Tomas http://www.hispanictips.com/2008/03/06/mexican-workers-speak-labor-abuses-nafta-this-thursday-philadelphia/ "Philadelphia will be the first stop on a U.S./Canadian speaking tour by factory workers and labor organizers from the "free trade" zone of Valle Hermoso, Mexico. Seeking to expose the brutal truth about the deteriorating state of workers rights on the Mexican border, the speakers will give a free presentation to the public on Thursday, March 6th, 7:00 PM at Studio 34 (located at 4522 Baltimore Ave in West Philadelphia/University City). The event will be preceded by an 11:00 AM protest at a Hyundai dealership on 754 Baltimore Pike, Springfield. (Hyundai orders auto equipment from Key Safety Systems.)" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/03/06/mexican-workers-speak-labor-abuses-nafta-this-thursday-philadelphia/feed/ 0 http://www.hispanictips.com/2008/02/25/guatemalas-fundacion-ayudame-vivir-fundraising-campaign-raises-more-than-26-million/ http://www.hispanictips.com/2008/02/25/guatemalas-fundacion-ayudame-vivir-fundraising-campaign-raises-more-than-26-million/#comments Tue, 26 Feb 2008 00:29:06 +0000 Tomas http://www.hispanictips.com/2008/02/25/guatemalas-fundacion-ayudame-vivir-fundraising-campaign-raises-more-than-26-million/ "Fundacion Ayudame a Vivir, a Guatemalan non-profit organization that raises money for cancer treatment of underprivileged children, today announced it raised more than US$2.6 million (Q20,252,400) during a three-month campaign entitled "Unete Para Salvar Ninos Con Cancer" Mega Lottery. The lottery included prizes consisting of ten Hyundai automobiles and three homes in Guatemala. The announcement was made by Maria Eugenia de Mata, president of Ayudame a Vivir.

Ayudame a Vivir created its Unete Mega Lottery campaign in 2001 to fund the Unidad Nacional de Oncologlia Pediatrica (UNOP), a hospital that specializes in the treatment of cancer for children and adolescents. Consequently, Ayudame a Vivir and its Unete Mega Lottery have become the largest non-governmental supporter of the UNOP comprising 40 percent of the UNOP's annual operating budget.

"We were thrilled to have the support and financial assistance of many corporate sponsors, including long-standing contributors Juan Jose Gutierrez, president of Pollo Campero, and Dionisio Gutierrez and Juan Luis Bosch, co-presidents of Corporacion Multi Inversiones," said de Mata. "These corporations were instrumental in the success of this campaign. We are extremely pleased with the results."

According to de Mata, Ayudame a Vivir recently concluded its fundraising efforts in El Salvador, which secured more than US$250,000.

"The foundation also has plans to begin fundraising efforts in the United States, with the hope that Ayudame a Vivir can make a difference for children in need of cancer treatment throughout the world -- bringing hope to children and families who are unable to pay for treatment," de Mata said.

About Ayudame a Vivir
Ayudame a Vivir, which was founded in 1997, has made a tremendous impact on cancer treatment in Guatemala. Through its efforts, Ayudame a Vivir has played a role in helping professionals increase child cancer survival rates in Guatemala from 10 percent to 70 percent, and has helped treat more than 2,500 childre" HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/02/25/guatemalas-fundacion-ayudame-vivir-fundraising-campaign-raises-more-than-26-million/feed/ 0 http://www.hispanictips.com/2008/01/29/lagrant-foundation-will-award-quarter-million-dollars-250000-minority-students-studying-advertising-marketing-public-relations/ http://www.hispanictips.com/2008/01/29/lagrant-foundation-will-award-quarter-million-dollars-250000-minority-students-studying-advertising-marketing-public-relations/#comments Tue, 29 Jan 2008 15:32:33 +0000 Tomas http://www.hispanictips.com/2008/01/29/lagrant-foundation-will-award-quarter-million-dollars-250000-minority-students-studying-advertising-marketing-public-relations/ "THE LAGRANT FOUNDATION (TLF) is now accepting applications for a quarter of a million dollars ($250,000) in scholarships, which will be awarded in the 2008/2009 academic year. The scholarships are for ethnic minority students pursuing an undergraduate or graduate degree in advertising, marketing or public relations.

In 2008, TLF will be celebrating its 10th year and awarding 36 scholarships. Scholarships will be awarded to 22 undergraduate students in the amount of $5,000, and 14 graduate students in the amount of $10,000.

“Since its inception in 1998, THE LAGRANT FOUNDATION has awarded $520,000 to 100 exceptional minority college students,” said Founder/Chairman, Mr. Kim L. Hunter. “In 2008, TLF will celebrate 10 years in existence. I’m humbled by the undivided support from corporations, agencies and individuals who have supported the Foundation and my dream of increasing the number of minorities in advertising, marketing and public relations. It is indeed a dream come true!”

TLF scholarship requirements are as follows: student must be of African American, Asian/Pacific Islander, Hispanic/Latino or Native American descent; must have a 2.75 GPA if undergraduate or 3.2 GPA if graduate; must be seeking an undergraduate or graduate degree at an accredited college or university; must be enrolled in one of the three programs mentioned above; and must make a commitment to maintain contact with TLF for assistance with professional development.

"It's great to see the level of success THE LAGRANT FOUNDATION has achieved since it was established just 10 years ago," said Bill Imada, chairman and CEO of IW Group, a board member of TLF and advertising industry specialist. "When I meet the future leaders of our industry, representing a myriad of backgrounds, cultures and ethnicities, I can see firsthand that the Foundation is making a significant impact."

Donors who have contributed $5,000 or more in cash or in-kind are:
Abbot Foundation, Aetna, American Express, Bank of America, Castells & Asociados, Council of Public Relations Firms, Coca-Cola Company, Deloitte, DDB, Draftfcb, Edison International, Fleishman-Hillard, Flowers Communications Group, General Electric, Golin Harris, GMAC, Heyman Associates, Hill & Knowlton, Hyundai, IBM, IW Group, Johnson & Johnson, Ketchum, MS&L, Macy*s, McCann Erickson, Nordstrom, Ogilvy PR, Pitney Bowes, Porter Novelli, Ruder Finn, Toyota, Union Bank of California, Verizon, Waggener Edstrom, WaMu, Waste Management, Weber Shandwick, WellPoint, Wells Fargo. American Airlines is the official airline of THE LAGRANT FOUNDATION.

Applications may be obtained through THE LAGRANT FOUNDATION’s website, www.lagrantfoundation.org, or by calling Programs Manager Ericka Avila at 323.469.8680, ext. 223 or erickaavila@lagrant.com. Applications must be submitted to THE LAGRANT FOUNDATION by Friday, February 29, 2008 for consideration.

THE LAGRANT FOUNDATION is a nonprofit 501 (c)(3) organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations by providing scholarships, career development workshops, professional development, mentors and internships to African American, Native American/Alaska Native, Asian/Pacific Island American and Hispanic/Latino undergraduate and graduate students. For more information, please visit http://www.lagrantfoundation.org. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/01/29/lagrant-foundation-will-award-quarter-million-dollars-250000-minority-students-studying-advertising-marketing-public-relations/feed/ 0 http://www.hispanictips.com/2008/01/08/fama-autos-2008-best-editors%e2%80%99-choice-awards/ http://www.hispanictips.com/2008/01/08/fama-autos-2008-best-editors%e2%80%99-choice-awards/#comments Tue, 08 Jan 2008 16:34:40 +0000 Tomas http://www.hispanictips.com/2008/01/08/fama-autos-2008-best-editors%e2%80%99-choice-awards/ "Auto Mujeres al Volante, the number one automotive authority for US Hispanic women, has selected the 2008 Chevy Malibu “Car of the Year for Woman”.

The top ten FAMA Autos are: Chevy Malibu, Lexus LS 600, Jeep Liberty, Toyota Tundra Sport, Honda Accord, Mercedes Benz SLK 350, Chevrolet Corvette, Mazda MX 5, Cadillac CTS, BMW 3 – Series. A special Humanitarian Award will be presented to OnStar for saving lives.

"The FAMA Autos awards are becoming a staple in the automotive industry and we are pleased to award the 2008 Chevy Malibu for stepping up to the plate with this impressive vehicle," said Ileana Muñiz, editor-in-chief of FAMA Autos. "Our audience depends on us to honor the new models that best demonstrate overall superiority, significance and value, and the 2008 Chevy Malibu stood out in each of those categories for its outstanding engineering, impressive capability, price and safety, the number one concern of all woman especially mothers."

When selecting the award FAMA-Autos considered what today's US Hispanic women are looking for in a car. The number one requirement is safety, followed by looks, interior room, and of course the mechanics of the automobile.

The award, to be presented during the 2008 Detroit International Auto Show, The Malibu, made by GM won from a field of 5 significant vehicles such as the Toyota Camry, Nissan Altima, Honda Accord, Hyundai Azera. The Award is chosen by the editors of FAMA Magazine and the readers of http://www.fama.us, this year 12,600 votes have been casted.

The Malibu, with a base price of $19,995, is a sign of GM's transformation to building world-class automobiles.

Last year's winner was the Saturn Aura. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2008/01/08/fama-autos-2008-best-editors%e2%80%99-choice-awards/feed/ 0 http://www.hispanictips.com/2007/11/15/latinworks-adds-creative-team/ http://www.hispanictips.com/2007/11/15/latinworks-adds-creative-team/#comments Fri, 16 Nov 2007 06:13:06 +0000 Tomas http://www.hispanictips.com/2007/11/15/latinworks-adds-creative-team/ "LatinWorks announced the addition of new members to its award winning creative team. The new hires come on the heels of several recent wins for the agency, including Hyundai Motor America and Batanga.

Catherine Albritton, a recent graduate from Texas State University with a degree in Communication Design, signed on as Art Director. She is currently assigned to NetSpend, U.S. Cellular and Hyundai. " HispanicTips.com - A Blogante News Service For, From & About Hispanics & Latinos]]> http://www.hispanictips.com/2007/11/15/latinworks-adds-creative-team/feed/ 0 http://www.hispanictips.com/2007/11/06/peopleenespanolcom-unveils-look-website/ http://www.hispanictips.com/2007/11/06/peopleenespanolcom-unveils-look-website/#comments Tue, 06 Nov 2007 22:30:53 +0000 Tomas http://www.hispanictips.com/2007/11/06/peopleenespanolcom-unveils-look-website/ "PeopleEnEspanol.com, the official website of People en Español magazine, unveiled its fresh new look today featuring original content in Spanish and English. The site, first launched in 2003, has become the premier destination for Hispanics seeking the hottest celebrity news and photos. Beginning today, the site will now have new features including: channels for news, movies, music, TV, video, photos and style; entertainment and fashion blogs and more.

In April, PeopleEnEspanol.com became a bi-lingual site providing users with exclusive breaking news in Spanish and English. The website’s traffic has grown rapidly ever since and last month it garnered nearly 10 million page views, up 218% year-over-year.

With the latest enhancements on PeopleEnEspanol.com, the website broadens its audience reach to include movie, TV and music channels where users can check out reviews of the latest films, DVDs, albums and telenovelas, along with exclusive celebrity interviews. The site will also partner with movie studios and television networks to feature exclusive trailers and behind-the-scenes interviews from upcoming films and TV programs. And all news stories on the website will now appear in Spanish and English. With just a click of a button, users can determine their language of choice to read about the hottest celebrity scoops.

Building on one of PeopleEnEspanol.com’s most popular sections, the photo channel will now feature more celebrity photo galleries — updated daily — and will also include video clips. To get caught up on the most popular scoops of the day, users can click through a live-time ranking of the top five most-read stories of each day.

New advertisers to PeopleEnEspanol.com include AT&T, with an online and mobile platform, Ford, Hyundai, Berlex, Oil of Olay, Anheuser Busch, Mexican Tourism Board and Clinique.

“With our unparalleled access to the Hispanic entertainment community, we’re now able to deliver more exclusive scoops, photos, videos and breaking news — a broader variety of daily content — to our readers with the new PeopleEnEspanol.com,” says Peter Castro, editor of People en Español. “We’re bringing our readers more of what they crave — exclusive celebrity news.”

“We are able to offer advertisers a great vehicle to reach Hispanics online at all levels of acculturation — whether in English, Spanish or both languages,” says publisher Jackie Hernandez. “PeopleEnEspanol.com is the ultimate site for cultural relevance with today’s Hispanics.”

PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Español’s guaranteed circulation is 500,000 and reaches six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Español delivers original editorial content that captures the values, contributions and impact of today’s Hispanics in the U.S. For daily news, photos, blogs, exclusive behind-the-scenes video and celebrity scoops, visit www.peopleenespanol.com — now available in English." For text, source & machine translated source please click on the permalink above.
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]]> http://www.hispanictips.com/2007/11/06/peopleenespanolcom-unveils-look-website/feed/ 0 http://www.hispanictips.com/2007/11/06/grupo-gallegos-dieste-harmel-partners-vidal-partnership-most-awarded-winners-annual-advertising-hispanic-creative-advertising-awards-press-release/ http://www.hispanictips.com/2007/11/06/grupo-gallegos-dieste-harmel-partners-vidal-partnership-most-awarded-winners-annual-advertising-hispanic-creative-advertising-awards-press-release/#comments Tue, 06 Nov 2007 16:25:13 +0000 Tomas http://www.hispanictips.com/2007/11/06/grupo-gallegos-dieste-harmel-partners-vidal-partnership-most-awarded-winners-annual-advertising-hispanic-creative-advertising-awards-press-release/ "Grupo Gallegos won Best of Show at the 9th Annual Advertising Age Hispanic Creative Advertising Awards presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA) Friday evening in New York. The Long Beach, California-based Hispanic agency was the biggest winner of the evening picking up five other awards for Comcast (a TV Gold, two TV Silvers, a Radio Silver, and a Multimedia Bronze), as well as Gold and Silver TV awards for Energizer batteries and the California Milk Processor Board. The Best of Show winning spot, titled "Ketchup," pitches a Comcast Triple Play package for broadband, phone and cable service positioned as so attractively priced that your wallet is grateful. In the spot, the grateful wallet makes a bizarre leap off the table to shield its owner from flying ketchup. "The judges picked a Best of Show that showed that price promotions, which usually aren't very creative, can be winners if they are based on a clever idea," said Laurel Wentz, Advertising Age's international and multicultural editor. This year's competition drew a record number of entries, 718, evaluated in the following categories: television, radio, magazine, newspaper, out-of- home, multimedia, nontraditional/guerrilla marketing, interactive and direct marketing. Two new categories were added this year, Bicultural and English- speaking Hispanics to reflect the growth of marketing efforts toward English- speaking Hispanics as well as the Spanish-dominant. The new Beyond Hispanic category recognizes that Hispanic agencies are increasingly being tapped by marketers to do broader multicultural efforts or general market work, such as the LatinWorks spot starring Carlos Mencia for Anheuser-Busch's Bud Light, which debuted on the Super Bowl this year. "We continue to raise the bar in creative excellence," said Jackie Bird, AHAA chairwoman and president of WingLatino. "The quality of our work just keeps getting better and better as exemplified by the amazing work showcased during the ceremony. We are breaking barriers and using traditional advertising in interesting ways to connect with the multi-dimensional Hispanic consumer. We are demonstrating that we aren't creating great Hispanic advertising, we are creating great advertising that just happens to target Hispanic consumers." The panel of judges was chaired by Aldo Quevedo, president and chief creative officer of Dieste, Harmel & Partners. The jury was composed of four creative talents: Quevedo; Juan Oubina, creative director, Grupo Gallegos; Andres Ordonez, VP-creative director, Zubi Advertising; and Paco Olavarrieta, creative consultant, and three senior marketers Graciela Eleta de Cacho, VP- multicultural development organization for North America, Procter & Gamble Co.; Isaac Mizrahi, director-multicultural marketing, Sprint; and Daniel Villarroel, director-multiethnic marketing, Maybelline New York and Garnier. For the first time, a separate jury judged the fast-growing interactive category and included judges Rick Marroquin, CMO, Batanga; Fernanda Romano, executive creative director, Lowe Worldwide; Priscila Aviles Jamison, senior director, ethnic brands-creative, McDonald's/U.S. marketing. The awards show followed AHAA's fall conference and was organized by Dieste, Harmel & Partners. The gala featured the El Día de Los Muertos theme from the conference and was co-hosted by actors Manny Perez and Genesis Rodriguez. A special report on the Hispanic winners is featured on AdAge.com and the winning work can be viewed in the November 5th issue of Advertising Age. The complete list of Ad Age's 2007 Hispanic Creative Advertising Awards winners follows. TELEVISION GOLD -- Entertainment/Media: Comcast Triple Play "Ketchup", Grupo Gallegos, Long Beach, CA -- Grocery Products: Energizer e2 Lithium "Immortal," Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Ley de Gravedad", Grupo Gallegos, Long Beach, CA -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos" "Risas" "Ley de Gravedad" campaign, Grupo Gallegos, Long Beach, CA SILVER -- Alcoholic beverages: Heineken "Lluvia," The Vidal Partnership, New York -- Automotive: Volkswagen "Confrontation," Creative on Demand, Miami -- Entertainment/Media: Comcast Triple Play "Pedro" Grupo Gallegos, Long Beach, CA -- Entertainment/Media: Comcast Triple Play "Ladron", Grupo Gallegos, Long Beach, CA -- Grocery Products: Clorox-Glad Force Flex Trash Bags "Trash Tamer", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Pepsi-Sierra Mist "Cash Register", Dieste Harmel & Partners, Dallas -- Non-Alcoholic Beverages: Calif. Milk Processor Board "Suenos", Grupo Gallegos, Long Beach, CA -- Technology/Communications: Sprint "Silencio", The Vidal Partnership, New York -- Travel: Continental Airlines "Taller", Bromley Communications, San Antonio, TX BRONZE -- Automotive: Volkswagen "Kung Fu" "Timbales" campaign, Creative on Demand, Miami -- Entertainment/Media: MTV "Calle," La Comunidad, Miami -- Grocery Products: Clorox Disinfecting Wipes "Hide and Seek", Dieste, Harmel & Partners, Dallas -- Technology/Communications: Sprint "Todo Sobre Mi Familia", The Vidal Partnership, New York -- Travel: Continental Airlines "Espanol" campaign, Bromley Communications, San Antonio, TX TV (PUERTO RICO) SILVER -- Retail/Fast Food: Radio Shack-Memory Card "Gobernadores", Draftfcb, San Juan, PR BRONZE -- Grocery Products: Unilever-Ragu "Hindu", JWT San Juan -- Public Service: Alzheimer's Foundation "Polaroid", BBDO Puerto Rico RADIO SILVER -- Comcast Cable Latino "Media Naranja", Grupo Gallegos, Long Beach, CA BRONZE -- Tecate "Virus Estornudo", Grupo Gallegos, Long Beach, CA -- Comcast Cable Latino "Diga", Grupo Gallegos, Long Beach, CA NONTRADITIONAL/GUERRILLA MARKETING SILVER -- Personal Music "Paisa", Alma DDB, Miami BRONZE -- Personal Music "Directions" campaign, Alma DDB, Miami -- Personal Music "Voice Over" Alma DDB, Miami NONTRADITIONAL/GUERRILLA MARKETING (PUERTO RICO) GOLD -- Amnistia Internacional "La Casa del Horror", JWT San Juan SILVER -- Toyota Yaris "Manijas", Badillo Nazca Saatchi & Saatchi, San Juan MULTIMEDIA/INTEGRATED BRONZE -- Comcast Triple Play "Mosca""Ketchup""Ladron" campaign, Grupo Gallegos, Long Beach, CA NEWSPAPER GOLD -- Procter & Gamble-Tide "Stains Attack: French Fry, Jam, Soup", Conill NEWSPAPER (Puerto Rico) BRONZE -- Amnistia Internacional "John Wayne Gacy""Ted Bundy" "Pee Wee Gaskins" campaign, JWT San Juan OUT OF HOME SILVER -- Procter & Gamble-Tide "Messy Things: Coffee, Ketchup, Wine"campaign, Conill OUT OF HOME (Puerto Rico) GOLD -- Verizon Wireless "Llamadas Interrumpidas: Mucho, Busca, Conmigo" campaign, Badillo Nazca Saatchi & Saatchi, San Juan MAGAZINE BRONZE -- Clorox-Pine Sol "Sniff", Dieste Harmel & Partners, Dallas MAGAZINE (Puerto Rico) SILVER: -- PR Alzheimer's Foundation "Forgotten Animals: Fish, Cage" campaign, BBDO PR BRONZE: -- Toyota FJ Cruiser "Laberinto", Badillo Nazca Saatchi & Saatchi, San Juan BEYOND HISPANIC GOLD: -- Anheuser-Busch Bud Light "Class," LatinWorks, Austin, TX SILVER: -- Chicago Latino Film Festival "Cowboys," Lapiz, Chicago -- Katrina Foundation "Bin Laden", La Comunidad, Miami BRONZE: -- Xtra Pine "The Cleaning Hunk" Ole, New York -- 1-2-3 Divorce "I don't" "Leave the Bride" "Why Wait", Dieste Harmel & Partners -- Katrina Foundation "Picture in Picture" campaign, La Comunidad, Miami BICULTURAL/ENGLISH-SPEAKING HISPANICS (No Gold) SILVER: -- Mun2 "Fences, Dream, Quiz Show" campaign, La Comunidad, Miami -- Mun2 "Snoop Dogg Knows Best" campaign (1st 3 spots only), Mun2 BRONZE: -- Toyota Motor Sales "Mundoyaris", Conill, Los Angeles -- [view at http://www.conill-ideas.com/mundoyarisdemoespanol] -- Mun2 "Hotline Weird Callers" campaign, Mun2 INTERACTIVE: INTERACTIVE/WEB SITE GOLD: -- McDonald's "LoMcximo," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/lomcximo) SILVER: -- Toyota Motor Sales' "Yaris Music Lab," Conill (View at http://conill-ideas.com/musiclabespanol) INTERACTIVE/BRANDING SILVER: -- Art Basel Invitation, La Comunidad, Miami (View at http://www.lacomu.com/artbasel) BRONZE: -- Sprint "Sprint Center", The Vidal Partnership, New York (View at http://mediakit.adage.com/hispanicawards/vidal/sprint.html) INTERACTIVE/ONLINE AD BRONZE: -- Hyundai "Respect," Alma DDB, Miami (View at http://www.iclatinamerica.com/app/respect) DIRECT MARKETING GOLD: -- Verizon FIOS campaign, La Agencia de Orci, Los Angeles BRONZE: -- American Honda Motor, "Guataburger", "Bersache", "SiGuerld" campaign, La Agencia de Orci, Los Angeles About AdAge: Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it. Ad Age platforms include the weekly publication and real-time Web site; electronic newsletters; live events and conferences; streaming video, audio webinars, podcasts, blogs and more. Advertising Age is published by Crain Communications, Inc. About AHAA: The Association of Hispanic Advertising Agencies (AHAA) is the national organization of firms that specialize in marketing to the nation's 46 million Hispanic consumers: the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors. AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA agencies help organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of more than $930 billion. Visit http://www.ahaa.org/ for more information. " For text, source & machine translated source please click on the permalink above.
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