News (Noticias) Tagged ‘HispanicAd’

The Coinstar Hispanic National Currency Poll revealed that the majority of Hispanics (77 percent) are accumulating change in a jar or other container at home, and nearly half (48 percent) don’t consider their change to be part of their household budget.”*

Crash and Yasmin are back for their third season of mun2’s hit reality/lifestyle series The Chicas Project. This time, the chicas go cross-country for all new adventures in New York, San Antonio and Los Angeles. Launching Saturday, July 5th at 2PM, viewers will experience the popular destinations through the eyes of mun2’s brazen and beloved young Latinas “*

Desafío del Sabor (The Flavor Challenge) is back for a third year and is inviting Latino families to participate in family challenge events at top grocery retailers across the country. The Desafío del Sabor Flavor Challenge will be traveling to cities, such as Los Angeles, Houston, Miami, and Phoenix between June and August looking for families to showcase their knowledge about two things that all Latinos love — food and cooking”*

Perhaps it’s because the descriptor “Latino” tends to be erroneously interpreted as meaning this is a homogeneous group or, at least as an electorate, a group that shares the same general cluster of characteristics somewhat discrete from other groups. In my experience when there is some acknowledgement of heterogeneity it is typically in terms of different levels of “acculturation,” a concept I heartily dissuade clients and all comers alike to discard as virtually useless. “*

Telemundo Communications Group announced results for last night’s 10pm premiere of “SIN SENOS NO HAY PARAISO”, which delivered 749,000 Adults 18-49, according to Nielsen Media Research program ratings. Last night’s episode became the #1 premiere out delivering all other 10 pm premieres in NTI and becoming Telemundo’s third highest novela premiere ever in NTI behind Tierra de Pasiones and Victoria. “*

www.latinforce.net [Latin Force Group, LLC] recently appointed Arthur Rockwell to the position as Vice President of Enterprise Sales.

Arthur is a respected sales and marketing executive within the industry and brings nearly two decades of experience to the Latin Force team. He has spent most of his career educating and working with clients to assist them with tapping into the increasingly diverse and affluent U.S. Hispanic market.

Most recently, Arthur worked for CBS Outdoor Latino as the Senior Vice President of Sales. While at CBS Outdoor, he piloted a new division to market, promote, and sell out-of-home media coverage of the U.S. Hispanic market. He has extensive experience in maximizing sales efforts by creating a motivating atmosphere for sales teams and fostering strong relationships with advertisers, marketers, advertising agencies, and media-buying organizations.

Arthur has an impressive background in sales and marketing, making him a significant asset to the Latin Force team. “Arthur’s experience leading sales organizations in multicultural media organizations will help ensure that more enterprises across industries and throughout the United States enjoy the benefits of Latin Force,” says Managing Partner and Co-Founder, César Melgoza.

Additionally, Arthur received a number of awards for his outstanding success. In 2006, he was named the Out-of-Home All Star by Adweek’s Marketing & Medios magazine. In 2007, Arthur was nominated for Hispanicad.com Media Executive of the Year. He was also named the Co-chairman of Outdoor Advertising Association of America (OAAA) Multicultural Marketing Committee.

About Latin Force Group:
Latin Force Group is a strategy and market intelligence firm that provides cultural insights, consumer intelligence, go-to-market plans, databases, technology and analytics to help our clients achieve significant growth with America’s new mainstream consumers. The firm is headquartered in New York City with offices in Miami and Los Angeles. Among our diverse list of clients are: Allstate, American General Financial, BlueCross BlueShield, Farmer’s Insurance, DirecTV, General Mills, Humana, H&R Block, Mass Mutual, SuperValu, TracFone and Univision and. To learn more about the Latin Force Group, please visit www.latinforce.net.”*

Daisy Expósito- Ulla, Chairman-CEO d expósito & Partners, became a recipient of The Excellence in Business Award from The Women’s Chamber of Commerce of New York. The awards ceremony took place Friday, June 13, at a breakfast event at Central Park’s legendary Tavern on the Green. “*

Spanish Broadcasting System, Inc. announced the names of the supporting castmembers who will be sharing the set with Latino icons Chayanne (playing the modern-day vampire of the title role) and José Luis Rodríguez (El Puma) on “Gabriel”, the first miniseries aired by Mega TV and produced by the new entertainment division Megafilms, which is scheduled to debut in September. DirecTV Más also signed on as Co-producer of this groundbreaking project. “*

La Raza Newspaper in Chicago has re-launched with unprecedented response from the Hispanic community and its advertisers. The new, vibrant and redesigned publication is the result of extensive market research that called for an innovative way to present the news to the fastest-growing minority in the country. “*

alPunto has developed strategic and promotional plans for launching the brand to this consumer segment. Earlier this month, the alPunto team, led by Enrique Turegano, recorded spots for a radio campaign and traveled to Chile to complete work on print and out-of-home advertising that will be used for the effort. “*

Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market. “*

Plastilina, the agency headed by Bryan Garcia and Ricardo “Pekas” Aranda, has a new mission: to evolve the New American Dimensions brand and help reposition it in the marketplace. “*

the vox collective this week launched a public service announcement campaign seeking to inform Hispanic parents about the dangers of marijuana use among teenagers and urging them to talk to their kids about the risks of drug use. The campaign was created for the Office of National Drug Control Policy’s (ONDCP) National Youth Anti-Drug Media Campaign, in conjunction with the Partnership for a Drug-Free America. “*

Mega Communications in Tampa, has announced that the hugely successful ‘Piolin por La Manana’ AM Drive Comedy/Reality Show will now be heard on WLCC ‘La Ley’ Tampa Monday-Friday 7am - 1pm beginning Monday, June 2nd. “*

Rayo and impreMedia have agreed to join forces to promote one of the most-talked about memoirs of the year, the much anticipated Oscar De La Hoya penned autobiography, Un Sueño Americano (on-sale June 10th). “*

Broadcasting executive Xavier Ortiz has resigned from Liberman Broadcasting after 18 years as Vice President of National Sales to announce the formation of Media Results, LLC.”*

comScore, Inc. released an overview f Internet usage in Latin America, a region that is home to nearly 62 million of the 850 million worldwide Internet users (age 15 and older at home and work locations), as measured by the comScore World Metrix audience measurement service. “*

Univision, Telemundo, V-Me and other Hispanic television networks and media will showcase fall programming at the first annual Texas Hispanic Upfront June 5, offering marketing, advertising and multimedia packages for ad agencies and major corporations. Spanish-language cable networks ESPN Deportes, Fox Sports en Español and MTV3 will join national broadcast networks to offer a comprehensive programming lineup to the local advertising community.The Texas Hispanic Upfront is historic because it’s the first time the national television networks are presenting their fall schedule outside of New York City, where national TV Upfronts are typically held as independent events. The American Marketing Association and SAVisión, its Hispanic Marketing arm, are sponsoring the Texas Hispanic Upfront.

“Potential advertisers and marketers can learn about the new media options that can help them advertise their brands more effectively,” said SAVisión Chair Diane Huth. “The Upfront will provide great savings through Upfront media packages offering unique sponsorship and early-commitment rates previously available only to attendees at the New York Upfronts.”

More than 400 local and regional advertising and marketing executives will be attending, as well as TV network executives, producers, ad agencies, marketing firms, advertisers, and major corporations. “This historic Upfront offers access to information to the local advertising community, allowing local clients and agencies to take advantage of great savings and unique ad and sponsorship opportunities not previously available to them. It also provides a fabulous overview of the market and media options to general market advertisers who may not be well informed of the importance, dynamics and media offerings that can help them to effectively communicate to the large and growing Hispanic market.”

• Attendees will gain new insights about the size and dynamics of the large and rapidly growing Hispanic market and media options available to reach them, both nationally and in Texas.
• Attendees will be exposed to innovative new programming options that will debut with the fall TV season, and have the opportunity to sponsor programs, make cost-effective “Upfront” media buys or even place their brands on-air in co-production agreements.
• Attendees are provided with an unprecedented opportunity to meet and speak with leading network executives face-to-face to express opinions, seek information and propose partnership programs.
• Sponsors gain access to hundreds of affluent and influential customers who are active professionals working in the local marketing and advertising community.
• Entertainers are donating their services to gain exposure to scores of decision-makers who select spokespeople, soundtracks, music scores and performers for films, programs and commercials produced locally.

The Upfront will be held 5:30-10:30 p.m. Thursday, June 5, at the Scottish Rite Auditorium. At the Media Fair, scheduled 5:30 to 7:00 p.m., network representatives will meet one-on-one with potential advertisers. Network presentations follow in the theater.

Entertainment will be provided by popular Latin group Pochimex, Mariachi del Pueblo, harpist Juan Cabrera, and Mexican actress and singer, Rosalinda Risso, and the Trio Janítzio. Radio celebrity Sonny Melendrez will be the Master of Ceremonies.

Co-sponsors include The Advertising Federation of San Antonio (AdFed), the San Antonio Hispanic Chamber of Commerce (SAHCC), The Association of Hispanic Ad Agencies (AHAA), and National Hispanic Professionals Organization (NHPO). HispanicAd.com, the leading online source of news and information for the Spanish-language advertising industry, is also a major sponsor.

Attendees will include leading media directors from key Hispanic ad agencies and marketing companies in the region who have agreed to form the Upfront Ad Council, assuring SAVisión organizers have the support of key agencies and advertisers.

More than 13 agencies with national Hispanic clients operate in the South Texas region, creating Spanish-language advertising for a host of iconic brands, including Burger King, Coors, Miller and Budweiser, Mazola Corn Oil, Fisher-Price Toys, Coca Cola, Procter and Gable, Unilever, Dial, Las Vegas Visitors and Convention Bureau, and many more. The region also is home to many large corporations, including AT&T, Dell, HEB, and Republic National Distributing Company, all with extensive Hispanic ad programs.

Additional event sponsors include HEB, Republic National Distributing Company, Brown-Forman (distiller of Jack Daniels), Absolutely Everything Catering, Accu-Print, Marie Ferrante (graphic designer), Wickley Advertising, TMS Total Media Solutions, The Wedding Connection, and many other companies who have donated goods and services to ensure the event’s success.

Ticket prices range from $45-$60. Proceeds of the Upfront fund college scholarships and internships for local marketing students.

Attendees can register on the SAVisión website, www.savision.org. For more information, contact Diane Huth, SAVisión Chair, 210-601-7852, dxhuth@valassis.com, or Scott Keeler, Upfront Chair, 210-859-6914, scott.keeler@citcomm.com.

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“We are extremely honored to be recognized by The Belding Awards for our work with Foster Farms, which speaks directly to the personalities, views, and culture of the Hispanic population,” said agency CEO John Gallegos. “We believe the award validates our partners at Foster Farm’s commitment to telling their story in an entertaining yet effective way. We look forward to continuing to produce award-winning work with our client.”

The “Transformation” spot parodies one of the most viewed advertisements of last year, Dove’s “Evolution.” It features the Foster Imposters, one enduring hours in a director’s chair being primped and pampered by the other, trying to pass as fresh and natural chickens, like those at Foster Farms. The commercial was produced for television and can also be seen on the Foster Farms website.

The Belding Awards are the highlight event of the advertising community in California, recognizing the best work in television, print, interactive and radio; and they are highly selective. To qualify, entries had to consist of advertising conceived and created in Southern California. The Belding Awards are named after copywriter Don Belding, one of the founders of agency Foote, Cone & Belding.

About Grupo Gallegos

An independent advertising firm specializing in reaching the U.S. Hispanic market, Grupo Gallegos is located in Long Beach, CA. In 2008, Grupo Gallegos was recognized as Multicultural Agency of the Year by Ad Age. Established in 2001 by John Gallegos, Grupo Gallegos has received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion and the Gold Medal at the New York Festival. Favio Ucedo was named Creative Director of the Year, Ken Deutsch as Media Executive of the Year and John Gallegos as Agency Executive of Year by HispanicAd.com. Agency clients include Target, Energizer, Fruit of the Loom, Comcast, The California Milk Processor Board, and Valvoline.

For more information, you can visit www.grupogallegos.com“*

Telemundo announced the promotion of Andy Barnet from Vice President of Sales at KVEA, Telemundo to Vice President, Telemundo National Sales Organization. The announcement was made by Enrique J. Perez, Senior Vice President, Telemundo Stations Sales, to whom Barnet will report to directly. “*