News (Noticias) Tagged ‘HispanicAd’

Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist.

I guess their logic fell in with those who insist that Spanish is dying out and the only way to attract young Hispanics is to add increasingly larger doses of English. You know, you hear it from the SiTV crowd all the time. They keep hoping that if they say it loud enough, over and over, it will be true. It isn’t. “*

I want to write a reply to this, once I have sometime

Spanish Broadcasting System (SBS)announced that “El Circo”, the company’s hit morning radio show on WMEG La Mega 106.9 FM in Puerto Rico, was nominated by the Association of Executives in Sales and Marketing in Puerto Rico for the “Premios Excelencia en Mercadeo” award for its “¿Pa’ Donde Van?” campaign. “El Circo” is hosted by the renowned radio personalities Antonio “El Gangster” Sánchez and José “Funky Joe” Vallenilla. “*

PODER Magazine acquires Hispanic Enterprise magazine and launches local editions in Venezuela, Argentina and Peru, in addition to its existing publications in Miami, Mexico, Colombia and Chile. “*

Beginning August 19th through September 30th, 2008, Dominican Republic-based foodservice company MercaSID and its brand, Aceite Cristol, will unveil Proyecto “MUJER Dominicana en Nueva York” (The Dominican Women‚s Project in New York), a major photo exhibition highlighting the lives and achievements of Dominican women across the Diaspora. “*

Bigger on mun2 is back, and bigger than ever! Following last year’s action-packed Bigger series, mun2 kicks off this year’s multi-platform campaign with an exclusive “Reggaeton is Bigger on mun2.”"*

As the 2nd largest population group in the United States, knowing what’s taking place and where new opportunities lie, is vital for creating the most successful future business strategies. Results indicate this demographic group represents a new chance for underground brands to make headway, as well as older brands to re-invent themselves with fresh, relevant innovations and crossover product launches.

Highlights from the Hispanic Youth Culture Study ’07 include: “*

The Coinstar Hispanic National Currency Poll revealed that the majority of Hispanics (77 percent) are accumulating change in a jar or other container at home, and nearly half (48 percent) don’t consider their change to be part of their household budget.”*

Crash and Yasmin are back for their third season of mun2’s hit reality/lifestyle series The Chicas Project. This time, the chicas go cross-country for all new adventures in New York, San Antonio and Los Angeles. Launching Saturday, July 5th at 2PM, viewers will experience the popular destinations through the eyes of mun2’s brazen and beloved young Latinas “*

Desafío del Sabor (The Flavor Challenge) is back for a third year and is inviting Latino families to participate in family challenge events at top grocery retailers across the country. The Desafío del Sabor Flavor Challenge will be traveling to cities, such as Los Angeles, Houston, Miami, and Phoenix between June and August looking for families to showcase their knowledge about two things that all Latinos love — food and cooking”*